Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums

 
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Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Case Studies
Remote learning in museums,
heritage and cultural settings
Vol.26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
About                                       Editorial
                                                                                       through digital activities and physical
                                                                                       packs, while university museums in
                                                                                       Oxford and Cambridge highlight best
                                                                                       practice in using culture to support

GEM?                                        By Devon Turner,                           adults and young people experiencing
                                            Case Studies Editor                        ill-mental health, and adults in drugs
                                            Communications Manager, GEM                and alcohol rehabilitation and young
                                                                                       people with SEN/SEND.
                                                                                       Digital has become essential to the
GEM champions excellence in learning        Welcome to our remote learning
                                                                                       museums and heritage sector in recent
within museums, heritage and cultural       themed edition of GEM Case Studies.
                                                                                       years, however this year digital has
settings. As a professional membership      There are a myriad of projects and
                                                                                       come to the absolute forefront.
organisation, GEM members connect           activities highlighted that are sure to
                                                                                       Organisations like Historic Environment
and learn together through training         inform and inspire. Thank you to the
                                                                                       Scotland, Leeds Museums and
courses, continuing professional            Art Fund for supporting this edition.
                                                                                       Galleries, Egypt Centre at Swansea
development, networking opportunities       The impact of the Covid-19 pandemic
                                                                                       University, National Videogame
and publications like GEM Case              has encouraged the sector to pivot
                                                                                       Museum, Fitzwilliam Museum and
Studies and the Journal for Education       and provide increased opportunities
                                                                                       Horniman Museum stepped up to
in Museums.                                 for remote learning both digitally,
                                                                                       the digital plate to use materials on
                                            through delivering resources like
Our VISION is of a connected and                                                       hand to create engaging videos to
                                            webinars, videos and podcasts,
equipped community of people                                                           inspire creativity and keep children,
                                            and physically through posting out
enabling learning across museum,                                                       families and community active through
                                            packs and providing engagement
heritage and cultural settings, creating                                               cultural engagement.
                                            resources through libraries, schools
inspiring experiences, relevant for         and food banks.                            Museums like the Jewish Museum
everyone; that promote equality –                                                      London who had their successful
transform and enrich lives.                 The lockdowns of 2020 have left many
                                                                                       remote learning programme already
                                            people isolated and susceptible to
Our MISSION is to support and                                                          in place, used the first 2020 lockdown
                                            anxiety, depression and other mental
empower our community of colleagues                                                    to debut their new virtual classrooms
                                            health issues. Creativity and culture
to connect and develop their                                                           programme to great success. Other
                                            have provided a lifeline to so many, and
knowledge and skills to deliver learning.                                              organisations like The Laing Art Gallery,
                                            are particularly important for the most
                                                                                       part of Tyne & Wear Archives &
Our SERVICES to deliver our mission         vulnerable among us including older
                                                                                       Museums and Archaeology Scotland
include; professional membership for        generations, dementia patients and
                                                                                       used lockdown as an opportunity to
everyone delivering learning across         children and adults with SEN/SEND.
                                                                                       expand pre-existing programmes like
museums, heritage and cultural              The tireless work of museum and
                                                                                       Arts Award and Heritage Hero Awards
settings; training and professional         heritage education professionals to
                                                                                       online to reach out to new audiences.
development opportunities; 1-1              respond and reimagine what cultural
support; annual conference and events;      engagement looks like during a             We conclude this edition of GEM Case
dedicated representatives across all        pandemic continues to inspire and          Studies by hearing from organisations
four Nations of the UK; publications        inform definitions of remote learning,     like Bath and North East Somerset
and digital resources, support for          as we navigate this new and socially       (BANES) Heritage Services and The
sector recruitment; conversations           distant terrain.                           Queer Heritage Forum who have
and advocacy about practice and the                                                    turned challenges into successes by
                                            Remote learning is a broad term that
development of learning.                                                               working out alternative ways to host
                                            has taken on a number of meanings
                                                                                       remote work placements – finding new
                                            within different contexts. When the
                                                                                       ways to celebrate Pride month and
                                            teacher and learner are separated by
                                                                                       highlight LGBTQ communities through
                                            time or distance, it’s understood to
                                                                                       digital engagement.
                                            be remote learning. However, this
                                            experience can manifest itself in very     We hope you enjoy learning from these
                                            different ways as is evidenced within      case studies. At GEM, we connect and
                                            the pages of this GEM Case Studies.        learn together. Let’s continue to remain
                                            The Museum of London brilliantly           strong as a sector and advocate for
                                            demonstrates how to engage dementia        the universal power of learning within
                                            patients with their community remotely     museums, heritage and cultural settings.

02
02 GEM Case Studies Vol. 26 2020
   GEM Case
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Contents
                                   02 Editorial                          18 Look Think Do: creating
 08                                   Devon Turner                          accessible and relevant
                                                                            content for schools and
                                   04 Memories of London:                   families during lockdown
                                      Lockdown Lessons                      Kate Noble, Rosanna Evans
                                      Amy Eastwood                          and Holly Morrison
                                      Museum of London                      Fitzwilliam Museum, University
                                                                            of Cambridge
                                   06 Out of Touch? Flexible
                                      Connections with                   20 Getting ‘Hands on’ with Digital
                                      Community Partners                    Lucy Maycock
                                      Susan Griffiths, Beth McDougall,      Horniman Museum
                                      Nicola Bird and Thandi Wilson
 10                                   University of Oxford Museums       22 Virtual Classrooms:
                                                                            Facilitated Teaching to Schools
                                   08 Engaging children and young           Frances Jeens
                                      people with SEND virtually            Jewish Museum London
                                      through lockdown
                                      Marie Kennedy                      24 Home Education and Arts
                                      University of Cambridge Museums       Award: Remote Learning
                                                                            and Progression
                                   10 Learn at Home: Digital                Morgan Fail
                                      resources for lockdown learning       Laing Art Gallery, Tyne & Wear
                                      Amy McDonald and Cat Hood             Archives & Museums
                                      Historic Environment Scotland

 20                                12 Leeds Museums and Galleries:
                                                                         26 Heritage Hero Awards:
                                                                            Through lockdown
                                      #MuseumFromHome Learning              and beyond
                                      Videos and Additional                 Rebecca Barclay
                                      Resources                             Archaeology Scotland
                                      Emily Nelson
                                      Leeds Museums and Galleries        28 Facilitating Remote Work-
                                                                            Placements: When work is
                                   14 Starting from Scratch: Creating       something that you do,
                                      a Digital Learning Programme          not a place you go to
                                      in Response to Covid-19               Laura Nicholls
                                      Hannah Sweetapple                     Bath and North East Somerset

 24
                                      Egypt Centre, Swansea University      Heritage Services (BANES)

                                   16 Creating Pixelheads:               30 Queer Heritage Forum:
                                      The National Videogame                Taking Museum Pride
                                      Museum at Home                        Online During Lockdown
                                      Leah Dungay and                       Jack Shoulder, Danny Tokay
                                      Dr Becky Parry                        Reid, Myla Corvidae
                                      National Videogame Museum             Queer Heritage Forum

                                                                         32 Remote learning projects

03 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Amy Eastwood
Museum of London

                                                                                                              Adults,

Memories
                                                                                                            Commun
                                                                                                                    ity

of London:
Lockdown Lessons

Project                                   Intended outcomes                             Challenges
Memories of London aims to promote        • To reduce loneliness and create a           We faced multiple difficulties in pivoting
the wellbeing of those living with          sense of connection                         our programme. Trying to translate
dementia. Prior to Covid-19, we offered                                                 a sensory programme to platforms
                                          • To stimulate creativity to promote
a face-to-face onsite programme and                                                     that don’t permit touch or smell was
                                            wellbeing
an extensive outreach programme with                                                    challenging. We embedded sensory
community partners.                       • To replicate our face-to-face               engagement through various prompts,
                                            programme                                   for example asking participants
Background                                                                              to collect herbs to smell in our live
                                          • To connect personal memories to
Over 72,000 people live with dementia                                                   sessions, but this relied on carers to
                                            the story of London
in London today and as a museum                                                         facilitate and necessitated access to
we aspire to be inclusive, accessible     Intended outputs                              resources. Tailoring our programme to
and a force for good. We developed        • Creative & Connected monthly                suit different stages of dementia was
Memories of London in response to the       hard-copy activity booklet                  impossible. Due to the demand for our
mayor’s pledge to become a dementia-                                                    paper packs, they were generic and
                                          • London Lives podcasts with the
friendly city and are working to change                                                 sometimes too challenging for those
                                            voices of those affected
our organisation. The Covid-19 crisis                                                   living with advanced dementia. We also
                                            by dementia
acutely highlighted the plight of                                                       struggled with evaluating our impact
our older generation. Dementia is         • Monthly live, online sessions               on wellbeing. We did not have the
the most common pre-condition to            led by artists                              immediacy of face-to-face delivery and
Covid-19 deaths with a surge of non-                                                    relied on second-hand accounts from
                                          • Online videos
virus-related deaths due to isolation.                                                  carers through questionnaires.
Lockdown brought considerable
challenges including lack of digital
access, loneliness and the immediate       Q10: Which of the following words and phrases would you use to
closure of vital wellbeing initiatives.    describe the resource packs? Please choose 3 words.
Our work became more urgent than
                                           Interesting
ever before.
                                           Boring

Approach                                   Useful
Our approach was flexible and              Difficult
responsive. We aspired to create
resources that genuinely helped            Easy
and undertook consultation with our        Fun
dementia reference group, community/       Inspiring
health partners and care homes.
Our findings directly informed the         Creative
resources we developed, and we             Confusing
pivoted our programme to meet an
                                           Accessible
immediate need.
                                                         0%   10%   20%     30%   40%    50%    60%   70%    80%    90%   100%

04 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
This service is a valuable asset to the                                       • Co-creation is vital to creating

centre and others living with a dementia.
                                                                                      meaningful learning experiences,
                                                                                      a sense of connection and
It reaches out to the most vulnerable in                                              community.

our community when clients have been
                                                                                    • Cultural institutions have a
                                                                                      responsibility to advocate for the
isolating for such a long time. It keeps                                              vulnerable in society, recognise
                                                                                      their contributions and offer a way
people engaged with paper packs and                                                   for their voice to be heard, such as

podcasts, and online sessions ensure
                                                                                      our London Lives podcasts.
                                                                                    • Not everyone has access to
people with dementia don’t feel they’re                                               resources. If budget permits,

on their own.
                                                                                      include simple items such as
                                                                                      scissors and pens to ensure
                                                                                      equitable access.
                                                                                    • As cultural learning institutions
                                                                                      we need to think bigger, robustly
Outcomes                                  Our actual outputs included the             evaluate and advocate for
The outcomes for the project were         following:                                  increased investment. We really
positive. We were successful in helping                                               can change lives.
                                          • Monthly, printed booklets (also
to alleviate loneliness caused by                                                   We are continuing to offer these
                                            downloadable)
Covid-19. Partners sighted our activity                                             resources until the end of 2020
booklets as a ‘godsend’ for those         • Monthly podcasts with interviews        and are frequently adapting. In the
clients who were housebound.                of those affected by dementia           future we will consider offering a
‘The pack complemented the online         • Monthly live online session led by      combination of onsite, outreach and
sessions … All together they were           an artist                               online resources.
like threads weaving a web of care
                                          • All resources were linked to one
seemingly light and fragile, and yet so
                                            object/theme from our collections
bouncy and bright!’
Our survey also revealed that the         Lessons learned
resources impacted positively on          • Cultural provision is not just a nice
wellbeing. This graph reveals that          add on, it’s essential to combatting
people felt overwhelmingly ‘happy’          social isolation and loneliness.
and ‘relaxed’ and we successfully
connected individuals with the story      • Actively engaging in creative
of London.                                  processes through museum
                                            learning is vital to wellbeing.
                                          • A blended approach for remote            Find out more
                                            learning is most effective; digital
                                            engagement is ideal for reaching         Memories of London is funded by
                                            those with advanced dementia             the Greater London Authority
                                            who cannot travel, and non-digital       www.museumoflondon.org.uk/
                                            resources are critical to those with     memories/creative-connected
                                            limited internet access.
                                                                                     www.museumoflondon.org.uk/
                                                                                     memories/london-lives
                                                                                     www.museumoflondon.org.uk/
                                                                                     memories
                                                                                     Amy Eastwood
                                                                                     Memories of London
                                                                                     Programme Manager
                                                                                     aeastwood@museumoflondon.org.uk
                                                                                     Marina Spiteri
                                                                                     Memories of London
                                                                                     Programme Coordinator
                                                                                     mspiteri@museumoflondon.org.uk

05 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Susan Griffiths, Beth McDougall,
Nicola Bird and Thandi Wilson
University of Oxford Museums

Out of Touch?
                                                                                                        Commun
                                                                                                              ity

Flexible Connections with
Community Partners

Project                                   Approach                                   • Continue to stay connected and
During lockdown, the Community            As far as possible we wanted our             engaged with our audiences
Engagement Team tested new                community partners to have the same
                                                                                     • Provide an alternative to online
methods to support community              quality experience as an “in-person”
                                                                                       content
groups with activities for wellbeing.     session, albeit from a distance. Instead
Each activity was developed by            of translating our existing sessions       • Develop resources deliverable to
listening to long-term local partners     to virtual, we focused on supporting         multiple community partners
and working with Community                groups with physical resources and          Intended Outputs
Ambassadors.                              new, tailored approaches.                  • Physical packs of art resources and
                                          Intended Outcomes                             digital support materials for local
Background                               • Provide engaging and relevant                MIND groups
Pre-pandemic, we delivered face-            activities to support mental health
to-face creative outreach sessions                                                   • Art Packs for local families
                                            and wellbeing
across Oxfordshire in collaboration                                                  • Online and hard copy newsletter
with community partners. The             • Trial new ways of working                   made with/by and for older people
projects below supported adults
and young people experiencing
ill-mental health, adults in drugs and
alcohol rehabilitation, Multaka Oxford
volunteers and their families and older
people – all who faced varying levels
of social isolation during the pandemic.
Lockdown prompted many museums
to move engagement activity online.
This approach was not appropriate
for most of our community partners.
Our main challenges were:
• How do we continue to engage with
  people who have little or restricted/
  prohibited online access?
• How do we maintain the personal
  connection between the museums
  and our audiences without face-to-
  face interactions?

06 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
in both online and hard copy. The
                                                                                    content is designed in collaboration
                                                                                    with the Museum of Oxford,
                                                                                    Community Hospitals and Older
                                                                                    People’s groups. One challenge has
                                                                                    been encouraging Older People to
                                                                                    contribute articles – often due to
                                                                                    confidence, as well as variable online
                                                                                    access. To encourage contributions,
                                                                                    we now collect stories over the phone
                                                                                    and through the post.

                                                                                    Lessons learned
                                                                                   • To be more tailored in our
                                                                                      approach. Even if the ‘in-person’
                                                                                     content and delivery method would
                                                                                      be similar for groups this might not
                                                                                      be the case when trying to engage
                                                                                      remotely.
                                                                                   • Support for community partners is
                                                                                       even more crucial. We are unable to
                                                                                       build personal rapport with groups
                                                                                       and individuals in our normal way.
                                                                                       We are relying even more heavily on
                                                                                       key workers within organisations to
                                                                                       advocate and help deliver content
 Challenges                               instructional videos on USB drives,
                                                                                       on our behalf, most of whom are
• Short deadlines                         painting descriptions, a handwritten
                                                                                       under huge pressure. We need to
                                          introduction from An, and art materials.
• Remote working including remote                                                      make sure we are actively supporting
                                          Each offline pack was hand delivered
  colleagues                                                                           our partner organisations.
                                          to our partners to distribute to
• Staff furlough                          their clients.                           • It’s ok to stop and take a breath.
                                                                                       We ran with ideas too quickly.
• Emotional strain of lost contact with   The pack response was mixed –
                                                                                       Sometimes it’s better to step back
  longstanding community partners         without ‘normal’ access to Key
                                                                                       and wait for the right time, rather
  and individuals                         Workers/Teachers, many of the
                                                                                       than rushing in because you feel like
                                          participants from the Adult Rehab
• Working within infection control                                                     you should be doing something.
                                          group and Young People’s In-Patient
  guidelines                              Unit lacked motivation or confidence      We will be listening and learning.
                                          to complete open-ended, self-             We are taking the time to reconnect
 Outcomes                                 led activities. However, the well-        with our community partners,
• Ashmolean Young Rembrandt               established MIND Art Group really         understanding how things have
  exhibition packs and digital support    engaged with the activities.              changed for them and working with
  materials for young people and                                                    them to create relevant programmes.
                                          The Multaka Oxford programme also
  adults experiencing ill-mental          delivered art packs to volunteers
  health and adults in Drugs and          and their families with craft materials
  Alcohol Rehabilitation                  inspired by staff-made online videos.
                                          Community Ambassador, Nuha Abdo
                                                                                      Find out more
• Multaka Art Packs and linked social
  media for local families                explained that, culturally, many Middle     For further information
                                          Eastern families have little/no arts        contact Beth or Susan at
• Older People’s newsletter,              and craft resources at home. From           outreach@museums.ox.ac.uk
  developed in collaboration with         feedback, the volunteers were happy
  the Museum of Oxford, Banbury                                                       The Young Rembrandt activities
                                          to receive the packs and enjoyed the        can be viewed at:
  Museum Trust and Oxfordshire            contents, which supported children’s
  Community Hospitals                                                                 www.ashmolean.org/young-
                                          creative learning and kept adults           rembrandt-learning-resources
The Young Rembrandt resources             occupied during lockdown. However,
were developed with artist Dionne         we are unsure if people accessed            Multaka online resources:
Freeman, and curator, An Van Camp.        the videos.                                 www.youtube.com/channel/
These included online and offline                                                     UCKY2WDJQm47NfEFxI6bBSUw/
                                          Finally, the Keeping Connected              videos
versions of tailored art activities,      newsletter has been well received

07 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Marie Kennedy
University of Cambridge Museums

                                                       SEND/SE

Engaging children
                                                                N,
                                                        Digital

and young people
with SEND virtually
through lockdown

                                   Project
                                   During the Covid-19 lockdown, the
                                   University of Cambridge Museums
                                   (UCM) wanted to engage remotely
                                   and maintain relationships with our
                                   pre-existing audience of children
                                   with special educational needs and
                                   disabilities. Intended outcomes
                                   were to create accessible, fun, virtual
                                   resources for families at home suitable
                                   for children with special educational
                                   needs and disabilities as well as to
                                   offer ongoing support to young
                                   people with SEN and their parents
                                   who might be experiencing isolation
                                   during lockdown.

                                   Background and approach
                                   UCM is a consortium of the eight
                                   University Museums and the
                                   Cambridge University Botanic
                                   Gardens supported by Arts Council
                                   England as a Band 3 NPO. According
                                   to government statistics in January
                                   2020, 12.1% of all school pupils have a
                                   special educational need, and we have
                                   two main programmes for children
                                   with special educational needs and
                                   disabilities. Arts Pioneers, for young
                                   people aged 11-19, is commissioned
                                   by Cambridgeshire County Council.
                                   They attend the Fitzwilliam Museum
                                   on a monthly basis, then rotate around
                                   the museums for holiday sessions. The
                                   UCM also deliver ‘disability friendly
                                   openings’ aimed at children with
                                   sensory sensitivities and their families.
                                   The structure for the virtual resources
                                   was the same for both programmes,
                                   but with added personalisation for the
                                   Arts Pioneers. Each resource had three

08 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
The range of projects helped to
give me more ideas for creative things
J and I could do at home and so we
were creating things together all the
way through lockdown we could also
incorporate art things we’d done to
support things like writing practice.

 sections; look, copy and make. Artist      activities in a ‘bubble’ rather than       • Make it ‘drop in’ – one parent said
 educator Kaitlin Ferguson designed art     being led by the young person’s             “It was good for us not to have a set
 activities and created short instruction   interests. It would have been useful         time we had to be available for a
 films and templates. There were two        to have developed an easy way for            Zoom type session – other groups
‘levels’ of art activity, based on the      people to upload any work they               and school were using these and
 child’s concentration levels; instant or   created, like an online gallery.             as lockdown wore on, it started
 detailed.                                                                               to feel like we were under a bit of
                                            Actual outcomes and outputs                  pressure to fit in with sessions and
As Arts Pioneers is a reoccurring
                                            One young person completed a                 he was finding communicating with
group, we could post out art materials
                                            Bronze Arts Award, while others              Zoom difficult.”
to everyone at the beginning of
lockdown and send out additional            completed Bronze units. A parent           We will continue to maintain a virtual
items as required. This meant the           said, “The range of projects helped to     offer for both groups during the
activities could be more creative with      give me more ideas for creative things     pandemic, as well as move to in
bespoke materials. For the other SEND       J and I could do at home and so we         person delivery when appropriate.
resources, we picked materials likely to    were creating things together all the
be found at home.                           way through lockdown. We could also
                                            incorporate art things we’d done to
                                            support things like writing practice.“
Challenges and obstacles
Kaitlin Ferguson reflects “Before
lockdown, our in-person sessions
                                            Two artists; Kaitlin Ferguson and
                                            Jason Ions alternated creating
                                                                                         Find out more
were always designed to be sensitive,       monthly activities for the arts pioneers     Marie Kennedy, Learning
warm and dynamic. Our approach              inspired by artworks and objects in          Associate: Young People
isn’t prescriptive but governed by          the museum collections, helping us           mfk25@cam.ac.uk
responding to the group’s needs.            to maintain our relationship with all        www.museums.cam.ac.uk/activities
                                            the participants.                            Kaitlin Ferguson, Artist Educator
As we moved to online activities, the
challenge we were faced with was how      Young people created artwork and               www.kaitlinferguson.com
to ensure that our offerings kept the     shared it with us by email. In one             Background to Arts Pioneers
same warmth and personal touch as         case, artwork created by a member              pre-lockdown:
our in-person sessions.                   of Arts Pioneers was used to offer             www.museums.cam.ac.uk/
                                          inspiration for families engaging with         blog/2018/02/22/arts-pioneers-a-
At a time where food and art supplies
                                          the Fitzwilliam Museum’s Look, Think,          monthly-club-for-young-people-
were in short supply across the country,
                                          Do family resources.                           with-physical-and-learning-
the disability friendly art activities
were based on what was likely to be in                                                   disabilities
the house which limited how creative      Lessons learned
                                         •  Buy basic kit – We used our phones           Background to disability friendly
we could be. We were aware of not                                                        openings pre-lockdown:
designing activities that required          to shoot the films but invested in
                                            cheap   equipment such as a ring             www.museums.cam.ac.uk/
expensive materials.                                                                     blog/2020/06/08/in-an-ideal-world-
                                            light and phone tripod to improve
At times we struggled to get feedback,      the quality.                                 museums-would-make-visiting-
so we felt like we were creating                                                         easier-by

09 GEM Case Studies Vol. 26 2020
Case Studies Remote learning in museums, heritage and cultural settings - Vol.26 2020 - Group for Education in Museums
Amy McDonald and Cat Hood
Historic Environment Scotland

                                           Digital,

Learn at Home:
                                           Schools

Digital resources for
lockdown learning

Project
In response to the switch to home
learning prompted by the UK lockdown
in March 2020, the learning team at
Historic Environment Scotland (HES)
created a new section of the website
called ‘Learn at Home’.

Background
With learners and learning practitioners
all at home, and our historic sites
closed, we wanted to make digital
access to our learning resources more
straightforward. As learning activities
are typically carried out by several
different teams across HES, learning
resources could be found in different
sections of our websites. We also
had many resources that were not yet
available online.

Approach
New and existing resources were
gathered from across the organisation
to support learning from home. Mindful
that many resources were originally
designed for learning practitioners
and would now be accessed directly
by young people or parents/carers, we
adjusted the language and content
where possible.

10 GEM Case Studies Vol. 26 2020
Challenges
Given the software and skills we
had available, PDFs were the most
flexible and achievable format for our
resources. However, trying to get all of
the accessibility features right for PDFs
was challenging and we tried to make
printing optional.
Our budget was paused so we couldn’t
commission any new design work.
However, we had previously worked
with our designer to create style
guides and an illustration bank, so
we managed to format resources in
Microsoft Word or Adobe InDesign
ourselves with mixed success. We also
created new ‘Craft Knight’ films from
home using a phone, homemade
props, and the invaluable directing          playful content into themed summer         • Explore which channels to use to
and editing skills of a photographer         activity weeks. This new content did not      best reach your audiences
colleague.                                   get the views we had hoped for, which
                                                                                         When Scottish schools returned to
                                             made us question whether it had in fact
In the first few weeks of this project,                                                  the classroom in August, we renamed
                                             been learning practitioners driving the
colleagues from our own Learning &                                                       the section ‘Learn, Create and Play’
                                             April–June views.
Inclusion team as well as several other                                                  as this better reflects the themes of
teams across HES all rallied via Trello to   Digital first                               the resources.
provide resources in a short space of        We created 15 web pages that
                                                                                        The team is now preparing to
time. However, at the end of April many      collectively host 19 Gaelic resources,
                                                                                         undertake a full-scale re-evaluation
of our colleagues were furloughed,           17 games resources, 35 ‘make & create’
                                                                                         and rebuild of our entire learning
limiting the experience, knowledge           activities, 18 ‘draw & colour’ activities,
                                                                                         programme – which will involve robust
and expertise available.                     12 educators’ resources, 11 ‘investigate’
                                                                                         audience consultation. We will then
                                             resources, 7 videos and lots of links to
A better understanding of what                                                           embark on a strategic overhaul of our
                                             partner resources.
teachers and families required would                                                     online resources using our own recent
have been invaluable to guide our            To combat the limitations of delivering     learning about creating, presenting,
planning. However, due to time               learning activities via PDFs, we            and promoting digital resources.
constraints and messages that teachers       explored new options for creating more
especially were feeling overwhelmed,         genuinely ‘digital first’ online learning.
we decided to postpone this research         Virtual Visit templates have been
until Autumn 2020.                           created to house and display digital
                                             assets to support learning (videos, 3D
Outcomes                                     models, 360 photos, audio files) and will
Promotion                                    be ready to share soon.
We created promotional social media
content but found HES social media            Lessons learned
channels did not have a large audience       • Collaboration is key! None of this
looking for learning. This led us to            would have been possible without
explore developing new partnerships             support from colleagues across the
with organisations like the Children’s
University and Cranachan Publishing to
                                               organisation (Donna – thank you)
                                                                                         Find out more
                                             • It’s fine to experiment and try new
develop themed activities hosted on                                                      You can find Learn, Create and
                                               things. Some will work and some
their websites.                                                                          Play (previously Learn at Home) at:
                                               won’t – you’ll learn things from both
                                                                                         www.historicenvironment.scot/learn/
Analytics and audiences
                                             • Learn from other people. When you         learn-create-play
Google Analytics suggested the
                                               find something great, consider what
most popular resources were the                                                          We welcome feedback and
                                               it is that makes it great
more ‘light touch’ activities such as                                                    collaboration ideas!
colouring sheets, craft activities and       • You don’t need to put everything
                                                                                         You can contact us at
games. Assuming it was largely families        you have online – think about the
                                                                                         catriona.hood@hes.scot and
accessing our content, we grouped              audience/relevance
                                                                                         amy.mcdonald@hes.scot

11 GEM Case Studies Vol. 26 2020
Emily Nelson
Leeds Museums and Galleries

                                                                                                   Schools,

Leeds Museums
                                                                                                   Digital

and Galleries:
#MuseumFromHome Learning
Videos and Additional Resources

Project                                Background                             Approach
At the start of lockdown, Leeds        In September 2018, LMG launched its    The Learning and Access Officer at
Museums and Galleries (LMG) looked     Primary School Membership Scheme       the Discovery Centre was able to take
to our pre-existing school loans box   to enable local primary schools to     loans boxes home during lockdown to
scheme as a way of being able to       access accessioned objects from        make a 2-minute video each weekday
continue to engage with the public,    the Museum’s collections to support    looking at a different object. Each
and to support teachers and parents    their classroom teaching. This led     week had a different theme.
with home schooling.                   to the creation of over 50 topic-
                                                                              To make it interactive, topics were
                                       linked boxes containing accessioned
The Museum From Home videos                                                   chosen using weekly polls on
                                       objects from the collections. Each
were made daily, and promoted by                                              Facebook and Twitter. The videos
                                       box was risk assessed to be loaned
LMG through Facebook, Twitter and                                             were short enough to fit within
                                       into primary schools unaccompanied
YouTube. Each week is complimented                                            Twitter’s time parameters and formed
                                       by museum staff. These were the
by an additional resources sheet,                                             a set of resources that were snappy
                                       basis for our Museum From Home
giving the videos a legacy as                                                 and engaging for all ages.
                                       videos, as they were able to be
accessible learning resources for
                                       accessed by our Leeds Discovery        Intended outcomes
the future.
                                       Centre Learning and Access Officer     • Engage and interact with audiences
                                       despite lockdown, were topic-linked,     (pre-existing and new)
                                       and contained accessioned objects
                                                                              • Support teachers and parents with
                                       from the collections.
                                                                                home schooling
                                                                              Intended outputs
                                                                              • Create a set of resources that have
                                                                                a legacy beyond Covid-19, and
                                                                                support members to use loans
                                                                                boxes in the classroom

                                                                              Challenges
                                                                              Although Leeds Museums and
                                                                              Galleries already has online education
                                                                              content through MyLearning.org,
                                                                              our education and family programmes
                                                                              have always been based on face
                                                                              to face interaction. Lockdown
                                                                              challenged us to put together
                                                                              a programme of learning and
                                                                              engagement online, with very little
                                                                              warning.
                                                                              The project was very time consuming,
                                                                              as it relied on the Learning and
                                                                              Access Officer spending every

12 GEM Case Studies Vol. 26 2020
Social media
                                                                                   comments showed
                                                                                   that the Discovery
                                                                                   Centre was reaching
                                                                                   new audiences
                                                                                   who hoped to visit
                                                                                   when we reopen,
                                                                                   and that the people
                                                                                   accessing the content
                                                                                   were a mixture of
                                                                                   adults, families with
                                                                                   children, and schools.

                                                                                   Actual outputs included:
                                                                                   • 77 Museum From Home videos
                                                                                   • 16 additional resources sheets
                                                                                     available on the LMG Website, and
                                                                                     on the Historical Association’s new
                                                                                     Resource Hub

                                                                                   Lessons learned
                                                                                   • There is a real appetite for remote
                                                                                     learning, across an audience of
                                                                                     all ages
                                                                                   • We need to continue to cater for
weekday morning researching,             impressions on social media by the          this need as a learning team by
filming and subtitling each video. The   9th July 2020, as well as 91,825 video      continuing to generate engaging
amount of time this took often varied,   views (of all lengths). There had been      digital/social media content based
and there were some complications        17,508 engagements with the content,        around our collections
to start with about what software        including retweets and likes. Overall,
and hardware to use. The videos          1,015 people engaged with the             • Creating opportunities for led
were filmed in the least technical way   topic polls. Social media comments          and self-led remote learning can
possible, in one take through a laptop   showed that the Discovery Centre            help build our relationships with
camera with very little editing. The     was reaching new audiences who              local schools
setting was chosen to be as generic      hoped to visit when we reopen, and
as possible, so that it was unclear      that the people accessing the content
whether they were in an office or        were a mixture of adults, families with
home location. The decision to create    children, and schools. Anecdotally, a      Find out more
additional supporting resource sheets    number of member schools reported          www.youtube.com/user/
came slightly later, and added to the    using or signposting parents to            leedsmuseums/playlists
demands of the project, meaning that     the videos, and when returning to
they were always a few weeks behind      school after the summer holidays, are      https://museumsandgalleries.
the videos themselves.                   intended to continue using the videos      leeds.gov.uk/virtual-visit/online-
                                         in their teaching. A further outcome       activities
Outcomes                                 has been a partnership with a local        Emily Nelson, Learning and
There are currently 77 Museum            arts and events organisation, running      Access Officer (Membership),
From Home videos on the Leeds            a series of adult education events         Leeds Discovery Centre, LS10 1LB
Museums YouTube playlist. The            focused on Leeds’ History, which
films and the brief ‘Disco snapshot’     came directly from the organisation        0113 53 50469
videos showcasing the Museum Store       watching the Museum From Home              Emily.Nelson@leeds.gov.uk
itself had generated over 466,341        videos.

13 GEM Case Studies Vol. 26 2020
Hannah Sweetapple
Egypt Centre, Swansea University
                                                                                                            Digital,

Starting
                                                                                                           Families
                                                                                                                    ,
                                                                                                           Schools

from Scratch:
Creating a Digital Learning
Programme in Response to Covid-19

Project
The Egypt Centre is Wales’ only
museum of Egyptian Antiquities based
in Swansea University. Before closing
due to Covid-19, the Egypt Centre
ran a popular learning programme
which was also the museum’s biggest
source of income. Overnight, we saw
all our income vanish as we had to
close our doors and cancel events and
school groups. This case study is the
story of how creativity came out of a
crisis and how we digitised a learning
programme in a matter of months with
a limited budget.

Background
Before the pandemic, we ran a popular
museum-based learning programme,
which was fully booked for months           learning, foster engagement and           Additionally, time was a factor as
in advance. Our most popular offer          support creativity and wellbeing. We      creating resources takes a lot of time
was our school visits, especially Key       aimed to create a series of resources     – especially when creating them in
Stage 2. We also offered loan boxes,        that could be downloaded from the         English and Welsh.
outreach and a host of family learning      Egypt Centre’s website for free. These
activities programmed throughout the        activities would be rooted in the Welsh   Outcomes
year. Our challenge was to create an        curriculum but ultimately be fun and      We created several free learning
engaging, enjoyable and useful online       easy to do from home.                     resources which are available on
learning programme.                                                                   our website. We also responded to
                                            Challenges                                requests for live sessions with our
Approach                                    I did not have a lot of resources in      “Log on and Learn” family workshops.
Our approach was to create digital          my home. In the museum, we have a
learning resources to aid those who                                                   We measured impact by using Google
                                            cupboard full of resources. However,
were learning from home. We wanted                                                    Analytics to study the visits to our
                                            during lockdown I was limited to what
to create a range of activities that                                                  website. We also used the number
                                            I had in my flat.
could support all aspects of home                                                     of views on the video content on
learning. This included worksheets          Creating resources for a wide range of    Facebook, Twitter and YouTube.
that linked to the curriculum and fun       ages and advertising them properly        This meant that we were using
activities that supported wellbeing.        was a new challenge. We had to            more quantitative data than before
                                            rethink how we measured impact as         lockdown. We also ran a survey
The intended outcome of the project         we didn’t have a way of telling who       using Survey Monkey to add to our
was to create several bilingual, learning   was using the activities unless they      qualitative data.
resources that would enhance home           specifically told us.

14 GEM Case Studies Vol. 26 2020
We engaged
                                                                                    a wider audience
                                                                                    than our ‘regulars’
                                                                                    including people
                                                                                    from a wider
                                                                                    geographical area
                                                                                    than we would in
                                                                                    the Museum.

                                                                                    • Now is the time to be creative and
                                                                                      play around with new software
                                                                                      and ideas. There is no rule book
                                                                                      on what is happening now.
                                                                                    • Be gentle with yourself, especially
                                                                                      if you have competing projects.
                                                                                      It was frustrating to see other
                                                                                      Learning Teams digitise and create
                                                                                      things in the blink of an eye. This
                                                                                      situation is new and stressful and
                                                                                      comparing yourself to others is
                                                                                      unhelpful.
                                                                                    The outputs from this project
                                                                                    provided a springboard for
                                                                                    the development of our Virtual
                                                                                    Classroom. This includes exclusive
                                                                                    worksheets and video content as well
                                                                                    as a one hour live facilitated session
                                                                                    with Museum staff. This is now up
                                                                                    and running and generating income
                                                                                    for the Museum.

We engaged a wider audience than           worksheets were based off activities
our ‘regulars’ including people from       we did in-house and some were
a wider geographical area than we          brand new.
would in the Museum. We are currently
researching how these new audience         Lessons learned
members found us.                          • Our most successful activities were
The Egypt Centre now has a dedicated         the simplest.
Learning from Home page on our             • In the end, it was a good thing that    Find out more
website with a variety of worksheets,        I didn’t have access to a cupboard      Hannah Sweetapple
activities and crafts that can be            full of resources. I was determined     Email: h.e.sweetapple@
downloaded for free. These include           to create crafts and activities that    swansea.ac.uk
a range of worksheets and our digital        would not require any specialist
Come and Create activities, the online                                               Twitter: @H_Sweetapple
                                             equipment.
version of our monthly craft activities.                                             Our Learning from Home page
The Come and Creates include a             • We needed to change the ways
                                             we measured engagement. Our             can be found here:
downloadable craft template and a                                                    www.egypt.swan.ac.uk/learning-
‘how-to’ video that shows you how            old methods were not sufficient or
                                             appropriate for digital engagement.     from-home
to assemble the craft. Some of these

15 GEM Case Studies Vol. 26 2020
Leah Dungay and Dr Becky Parry,
National Videogame Museum
                                                                                                           Familie
                                                                                                        Young P s,

Creating
                                                                                                                eople,
                                                                                                           Digital

Pixelheads:
The National Videogame
Museum at Home

Project                                     The key challenges we wanted to             • Enabling isolated children to work
Pixelheads is the National Videogame        address were:                                 together and build a videogame
Museum’s informal community for                                                           community
                                            • Maintaining engagement and
children who want to learn about,
                                              delivering remote learning                • Introducing inclusive and accessible
talk about and create videogames. In
                                              opportunities to our family                 activities which could prompt further
the summer we ran virtual Saturday
                                              audiences while the museum was              independent creative activity
Pixelhead club in weekly live-streamed
                                              closed
sessions on our YouTube channel.                                                        Intended outputs were:
                                            • To enable online learning and             • 6 facilitated livestreams on YouTube
Background                                    social experiences for children             throughout summer holidays in July/
The National Videogame Museum                                                             August 2020
opened in Sheffield in 2018. In the first   Approach                                    • Increased engagement in the
year, we welcomed 40,000 visitors,          To make these sessions sociable we            ‘NVM at Home’ programme
school groups and families. Before          opted to mirror the styles of online
lockdown, we were in the process of         videogame-based content through
                                                                                        Challenges
redeveloping our education strategy         live-streaming, a format that many
                                                                                        The key obstacle has been keeping
working with Dr Becky Parry at the          children are already familiar with. Using
                                                                                        up with and responding to the ever-
University of Sheffield.                    the chat function and moderation
                                                                                        changing needs of our audience over
                                            within the livestream itself, we could
Initially we anticipated the focus of                                                   lockdown. In relation to Pixelheads,
                                            enable co-design, collaborative
our work being on face to face activity                                                 this included:
                                            making and walk-through tutorials.
with children and their teachers,
                                                                                        • Understanding and mitigating
but we took the opportunity (and            Intended outcomes included:
                                                                                          technical challenges, both for our
challenges) of the Covid-19 lockdown        • Maintaining connections to local
                                                                                          team and those for those taking part.
to prioritise online learning for             family audiences while closed
                                                                                          Many families struggled with lack of
children and families.
                                                                                          technology or internet access.

16 GEM Case Studies Vol. 26 2020
• Challenges of remote engagement           was ‘attended’ by 25 families on          Looking into other modes of
  and working from home.                    average with an initial watch time of     interactivity that would still be
                                            300hrs (approx.), with hundreds of        accessible is the next challenge.
• Performing – setting the right tone.
                                            comments and the busiest session
  While we took inspiration from                                                     • We discussed rules for the chat,
                                            reaching over 750 comments.
  existing videogame media, it was                                                     and this proved highly useful to
  important to distinguish ours as         • Generation of new content                 encouraging children to ensure that
  more family focused content.               developed by our Learning Officer         the chat was kinder than can often
                                             who facilitated each session              be the case in this context.
Outcomes                                     which included exploration of the
                                                                                     Our next steps are to build on the
• Throughout the sessions we have            museum’s collection, industry
                                                                                     lessons learned to develop the
  seen children and their families           interviews and creative making.
                                                                                     Pixelheads programming both on and
  return each week with parents also       • The establishment of an enthusiastic    offline. We plan to continue to create
  following up on social media.              community for Pixelheads who would      digital content alongside reopening
• The enthusiastic feedback                  like to see the programme continue.     and future gallery activities, opening
  demonstrated that families who                                                     up opportunities for inclusion, access
  engaged had appreciated the              Lessons learned                           and reach. Through this, we hope to
  community aspect of Pixelheads,          • Developing weekly sessions took         keep engaging with audiences built
  with one family stating they took part     significant time and preparation,       up over lockdown, developing this
  ‘so [their] children could learn and       but this meant we were able             community and provide additional
  engage with other young people             to incorporate suggestions by           opportunities for co-production
  during lockdown’.                          the community.                          between young people and families.
• The sessions supported meaningful        • Harnessing the enthusiasm of young
  engagement with collections; for           people through Pixelheads, we
  example, we asked participants             were able to engage their families
  to vote for one of two objects             in the possibilities for learning        Find out more
  from the collection to discuss in          within videogames.
  the following session and used                                                      National Videogame Museum:
                                           • Using a moderated chat function          www.thenvm.org
  participants’ suggestions for
                                             worked well to include audiences
  activities each week.                                                               Contact: Leah Dungay (Learning
                                             and allow for interaction, but we
                                             want to explore better accessibility     Officer) leah@thenvm.org
Outputs                                      and management.                          Twitter @LeahDungay
• 6 live-streamed sessions on
  YouTube facilitated by the               • The livestream format itself can be      makeyproject.eu and
  Learning Officer, with 1.2k views          restrictive for families without easy    makerfutures.org
  and counting. Each livestream              access to the internet or technology.

17 GEM Case Studies Vol. 26 2020
Kate Noble, Rosanna Evans and Holly Morrison
Fitzwilliam Museum, University of Cambridge
                                                                                                      Schools
                                                                                                               a
                                                                                                     Families nd
                                                                                                             ,E

Look Think Do:
                                                                                                    Years, C arly
                                                                                                            hildr
                                                                                                      and You en
                                                                                                              ng
                                                                                                       People

creating accessible and
relevant content for schools
and families during lockdown

Project                                    Approach                                   Challenges
Look Think Do are digital learning         Previous research with schools and         Fortunately, the schools’ team were
activities for students and families to    teachers had revealed that they were       not furloughed and could thus
do together. They are designed to          interested in starter activities and       dedicate significant time to the
encourage them to look closely at an       questions to support them to use           project. We also had support from
artefact, to think, and do an activity.    objects in their teaching. The format of   colleagues in various departments
                                           ‘Look, Think, and Do’ took inspiration     including digital, marketing, curatorial,
Background                                 from the approach we take daily            photography and the image library.
The Fitzwilliam Museum is the lead         when teaching from objects in the
                                                                                      As we coped with the practical and
partner of the University of Cambridge     galleries. We were also interested in
                                                                                      emotional stress of lockdown, we
Museums consortium. The museum             how working digitally enabled us to
                                                                                      encountered many challenges.
houses a collection of over half a         profile works which were not usually
million works of art, which date from      on display and artists or objects from     How do you keep in touch with and
antiquity to the present day. Typically,   under-represented groups.                  collect feedback from audiences when
the museum welcomes about 14,000                                                      the museum is closed?
                                           Intended outcomes included:
school visitors a year.                    • To sustain engagement with local         How can we provide opportunities for
With the museum closed due to                schools during lockdown                  families who don’t have access to art
lockdown, we pivoted from on-site                                                     or digital resources?
                                           • To enable children and families
provision to the creation of digital         to access the collection remotely        Are the traditional boundaries
resources. We were concerned                                                          between our schools and families
about the limitations imposed by           • To develop our digital skills
                                                                                      programmes still relevant when
Covid-19 but were determined to            Our intended output was a set              engagement is happening at home?
create quality resources with legacy       of digital resources for schools
beyond the immediate lockdown                                                         What is achievable with limited budget?
                                           and families with hi-res images
period. Resources were designed and        and videos.                                What new digital skills do we need to
constructed at home by members of                                                     learn to enable us to create content
the schools’ team.                                                                    of this kind?

                                                We created Look Think Do activities for
                                           36 objects – about 108 different activities.
                                           We also created 14 ‘how to’ videos and 5
                                           story videos, with simpler image collages
                                           and instructions or suggestions for smaller
                                           scale ‘Do’ activities.

18 GEM Case Studies Vol. 26 2020
Lessons learned
                                                                                     • Museum educators are very
                                                                                       creative! Make the most of what you
                                                                                       have easy access to and play to your
                                                                                       individual strengths and talents
                                                                                     • Think ahead Evaluate your existing
                                                                                       offer and plans for the future.
                                                                                     • Start with what you know – what
                                                                                       are the most popular themes and
                                                                                       objects in your collections?
                                                                                     • Be playful – the extraordinary
                                                                                       situation we found ourselves in
                                                                                       during lockdown forced us to take a
                                                                                       more playful and iterative approach
                                                                                       to content creation.
                                                                                     • Expand the possibilities – what
                                                                                       does the digital realm enable you
                                                                                       to do differently?
                                                                                     • Don’t be too hard on yourself –
                                                                                       be realistic about what you can
                                                                                       achieve with the resources you
                                                                                       have available to you during a
                                                                                       global pandemic.

Outcomes                                    image collages and instructions
It is difficult for us to know the actual   or suggestions for smaller scale
outcomes of Look Think Do, but we           ‘Do’ activities.
do know via Google Analytics that we
                                            In order to reach families who didn’t
had over 25,000 page views between
                                            have access to a home computer, we
March and July 2020. We know,
                                            successfully gained funding from the
through friends and families, that
                                            Fitzwilliam Museum Marlay Group and       Find out more
activities were being sent home by
                                            repurposed other budgets to create        www.fitzmuseum.cam.ac.uk/
schools during lockdown, and analytics
                                            over 1,000 Look Think Do activity         lookthinkdo/about
showing strong local usage suggest
                                            packs. These were distributed to local
that our well-established network of                                                  Rosanna Evans, Learning
                                            families via our community partners
schools were important in reaching                                                    Associate: Schools and Teachers
                                            and city council foodbanks under the
individuals across the region. At the                                                 rfe22@cam.ac.uk
                                            co-ordination of Miranda Stearn, our
end of the summer term, we set up a
                                            Head of Learning, and Nicola Wallis,      Holly Morrison, Museum Educator
primary teacher panel to help us to
                                            who runs our Early Years programme.       hppm2@cam.ac.uk
develop and evaluate future resources.
We created Look Think Do activities                                                   Kate Noble, Senior Research
for 36 objects – about 108 different                                                  Associate: Museum Learning
activities. We also created 14 ‘how to’                                               kjr21@cam.ac.uk
videos and 5 story videos, with simpler                                               Further information on the
                                                                                      University of Cambridge Museums
                                                                                      Blog: www.museums.cam.ac.uk/
                                                                                      blog/2020/09/16/look-think-do

19 GEM Case Studies Vol. 26 2020
Lucy Maycock
Horniman Museum
                                                                                                   Schools,
                                                                                                Families

 Getting
                                                                                                        , Ho
                                                                                                  Educatio me
                                                                                                           n,
                                                                                                   Digital
                                                                                                 Resourc

‘Hands on’
                                                                                                          es

 with Digital

Project                                   Challenges                               • Going ‘Digital’: With the Museum
In March 2020, The Horniman’s             Our schools offer revolves around          suddenly focused on digital
Schools team produced 5 curriculum-       hands-on learning. When the                output (and a new website due
linked videos for home educating          Horniman closed, our only digital          to launch), our small Digital team
families. These new resources were        resources were designed to support         was swamped. We didn’t have the
created over a week in response to the    pre and post-visit teaching or gallery     ability to publish content, or to
Museum’s closure.                         visits. Covid-19 highlighted this          share work on the Museum’s social
                                          weakness in our programme and left         media pages. This caused delays
Whilst the videos have had over 4,000
                                          us little time to create new content.      and meant we were unable to reach
views and received fantastic feedback,
                                                                                     schools before lockdown (as we
the steep learning curve (starting with
                                          Obstacles                                  had hoped).
few digital skills) has taught us many
useful lessons.                           • Equipment: With very limited time      • Evaluation: We focused on
                                            and budget, we recorded with             producing the videos quickly but
                                            mobile phones rather than proper         didn’t consider ways to capture
Background and approach
                                            filming equipment, so the videos         data or meaningful engagement,
The Horniman Museum and Gardens
                                            are sometimes shaky or muffled.          instead relying on YouTube views.
has a long-established, charged-for
Schools Programme. We have                • Communications: Co-creation was          We conducted a small teacher
around 41,000 school visitors a             clunky as the Schools team worked        consultation after the videos had
year (pre-Covid).                           from home and relied on emails,          been launched, when little could
                                            which are slower and less effective      be changed.
We decided to produce a series
                                            than other messaging platforms.        Our intended project outcomes
of short videos, filmed within the
galleries, featuring objects from         • Lack of digital know-how:              included sustaining engagement with
our Handling Collection. To reduce          We didn’t have software that           learners during closure and supporting
development time, we recycled               would have enabled the team to         home educating families, especially
content from existing workshops             collaborate simultaneously on the      those doing this for the first time.
and spent a day filming as much as          same content. All editing work was
possible before lockdown.                   done by one person on basic video
                                            editing software.
From home, we designed
complementary activities for mixed-       • Museum closure: With just a day
aged learners that utilised readily         to film, we didn’t review our videos
available resources.                        until we got home, so issues were
                                            not picked up until lockdown had
The videos were posted on YouTube
                                            been announced and it was too late
and advertised through Facebook
                                            to return to the Museum.
Home Education groups, social media
and existing mailing lists.

20 GEM Case Studies Vol. 26 2020
Lessons learned                            The format works
Think ahead                                Introducing simply worded activity                As a parent
To finish this project quickly, we
                                           slides with short videos worked             I really love the
                                                                                       fact it’s short and
                                           well for children and adults alike:
recycled content from our schools
                                           “As a parent I really love the fact
workshops in the videos, however
this now means that we cannot use
                                           it’s short and snappy and that [my
                                           daughter] could go do the activities
                                                                                       snappy and that
them as pre-visit resources for booked
classes. In future, we’d like videos
                                           independently.”                             [my daughter] could
to offer a ‘taste’ of our workshops        We can do it!                               go do the activities
without duplicating material.              For us, this project has demystified
                                           ‘going digital’ – it doesn’t have to be     independently.
Measuring success
                                           expensive and isn’t as difficult as we’d
We are delighted with the number of
                                           thought. Our USP has always been
views that the videos have received
                                           hands-on engagement, but the videos
but, with hindsight, should’ve
                                           have been a real success and we’re
captured more valuable data and
                                           now excitedly seeking new ways to
encouraged longer-term engagement
                                           facilitate object interactions that don’t
with the Museum. In future, we will
                                           rely on touch.
set clearer goals for digital work so it
is easier to measure success, gather       Our next steps include:
more audience data, and ask users to
                                           • Staff training
join our mailing list.
                                           • Conduct evaluation to inform
Invest in digital
                                             future output
The videos have given us a better
idea of the equipment, staff training      • Create more videos and develop            Find out more
and software needed to support a             a blended Schools programme               Our videos can be found on the
digital offer. We’ve brushed-up on the                                                 Horniman’s YouTube channel
Museum’s style and digital guidelines,                                                 www.youtube.com/user/horniman
are looking for better platforms for
                                                                                       If you would like more information,
co-creation, and are seeking the
                                                                                       please contact me: lucym@
permissions to upload and edit digital
                                                                                       horniman.ac.uk
content ourselves.

21 GEM Case Studies Vol. 26 2020
Frances Jeens
Jewish Museum London
                                                                                                         Schools,
                                                                                                         Virtual,

Virtual
                                                                                                        Blended
                                                                                                        Learning

Classrooms:
Facilitated Teaching
to Schools

Project                                     Approach                                 • To income generate and deliver to
The Virtual Classrooms are our flagship     We had a simple approach to deal with      our funders
digital programme launched in the           the complexity of the situation.
                                                                                     • The retention of our core audience
middle of the lockdown. This is a
                                            • Decide that Virtual Classrooms
new, and now permanent, aspect of                                                    • To ensure the experience is
                                              would become a core part of our
programming for schools.                                                               multisensory through use of
                                              permanent schools’ programme
                                              going forward so we could allocate      – Immersive environments
Background                                    resources
Last year the museum welcomed                                                         – Interpretative videos
over 20,000 student visits. We teach        • Start with audience research with
                                                                                      – First-person encounters
complex subjects including religion,          teachers
war, politics, racism, stereotyping,                                                 Intended outputs were as follows:
                                            • Cannibalise our resources
intersectionality of identities and grief                                            • Create and integrate new digital
and loss.                                   • Recognise that our biggest asset is      safeguarding guidelines
                                              our expert team of educators
Our schools audience has a high                                                      • Create 16 virtual workshops that
percentage of secondary students            Intended outcomes were as follows:         based on our current programmes
(40%) and around 70% of visiting            • To launch a new permanent
                                                                                     • To pilot the Virtual Classrooms with
schools are from inner-London state           programme for schools
                                                                                       500 students before August 2020
schools who rely on our bursary             • To build on our established learning
schemes and using free public                 theory
transport. Facilitated learning is
essential to our learning theory and
time with our expert educators is not
replaceable. With “going virtual”,
our challenge was how to stay true
to our learning theory and ensure
face to face learning whilst social
distancing is paramount.

22 GEM Case Studies Vol. 26 2020
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