Celebrating Excellence and Effectiveness in Sponsorship, Partnerships and Brand Activation
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Celebrating Excellence and Effectiveness in
Sponsorship, Partnerships and Brand Activation
SPONSORED BYARTS & CULTURAL SPONSORSHIP EDUCATION & LEARNING SPONSORSHIP
Antony Gormley & AccessArt25 at the Royal Artichoke Trust & Believe Housing - Lumiere Durham, Keys of Light
Academy of Arts Entered by: Artichoke
Sponsor: BNP Paribas
Entered by: BNP Paribas Cardiff Metropolitan University and Richard Parks: Creating One Cardiff Met
Entered by: Cardiff Metropolitan University
DHL Fashion Potential Award 2019
Entered by: DHL & Something Big Get Set to Eat Fresh with Aldi and Team GB
Entered by: EdComs
English National Ballet and Cunard Dance the Atlantic
Entered by: English National Ballet
SUSTAINABILITY SPONSORSHIP
Portrait of an Artist
Sponsor: BP
Entered by: Lonelyleap Beyond The Bean – A Global Story of Nespresso’s Sustainability Credentials
Entered by: Zenith Media and Publicis Content
Scottish Ballet Dance Health supported by Baillie Gifford
Entered by: Scottish Ballet FOOD: Bigger than the Plate
Sponsor: BaxterStorey
Somerset House - Hennessy: For The Culture Entered by: Victoria and Albert Museum
Entered by: Somerset House
The Positive Power of Clothes
Sponsor: Unilever Comfort
LIVE ENTERTAINMENT & EVENT SPONSORSHIP Entered by: Mindshare
Sponsored by Hammerson Smirnoff & Live Nation Festival Programme
Entered by: Live Nation
Evian Wimbledon 2020
Entered by: Wavemaker
Artichoke Trust & Believe Housing - Lumiere Durham, Keys of Light BEST SPONSORSHIP OF WOMEN’S ACTIVITIES
Entered by: Artichoke
Partnered by Women in Sport
Carlsberg & Live Nation Festival Programme 2019
Entered by: Live Nation
English National Ballet and Cunard Dance the Atlantic
Entered by: English National Ballet
Huawei & All Points East Acceptance in Women’s Football
Entered by: AEG Global Partnerships Sponsor: Visa
Entered by: 160/90
SOCIAL PURPOSE SPONSORSHIP Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship
Entered by: Iris
Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship Beyond The Invisible: How Standard Life turned the lens on endometriosis
Entered by: Iris Entered by: Material
Beyond The Invisible: How Standard Life turned the lens on endometriosis Boots brings Glory to Women’s Football
Entered by: Material Entered by: MediaCom Sport & Entertainment
DHL Race to RWC Supporting Grassroots Rugby Globally Mars - #SupportHer
Entered by: DHL & Bright Partnerships Entered by: Octagon
EFL and Mind ‘On Your Side’ partnership ‘One Moment Is All it Takes To Change The Game’
Entered by: EFL Sponsor: Visa
Starcom and Publicis Content
SAP Man City Community Heroes - Helping the world run better
Sponsor: SAP
Entered by: Rapid Peaks
The UEFA Europa League Trophy Tour driven by Kia
Entered by: Right FormulaBEST USE OF SPONSORSHIP TO ENCOURAGE Using Cinema to help Communities Defeat Terrorism
O2: Travel Fan in Japan
Sponsor: Counter Terrorism Policing
DIVERSITY & INCLUSION Entered by: Wavemaker
Entered by: JUMP (part of Havas Media Group)
PayPal & The FA
Entered by: Cake (Havas)
Antony Gormley & AccessArt25 at the Royal BEST USE OF SOCIAL MEDIA & ONLINE
Academy of Arts Pros Behind The Pros by Beko
Sponsor: BNP Paribas PLATFORMS Entered by: M&C Saatchi Sport & Entertainment
Entered by: BNP Paribas
Barclays FA Women’s Super League and Grassroots
Birds Eye: Fish Finger Lasagne BEST USE OF CELEBRITY & INFLUENCER
Entered by: Zenith Media and Publicis Content
Football in Schools Sponsorship ENDORSEMENT
Entered by: Iris DHL Rugby World Cup #EpicMoments
Entered by: DHL & Bright Partnerships Müller Champions Ambassadors
Coca-Cola and the Premier League – Where Entered by: Sylo Communications
Guinness House of Rugby
Everyone Plays
Entered by: The Story Lab
Entered by: M&C Saatchi Sport & Entertainment Never Fully Dressed, official partner of Made in
Save Our Shirt
EFL and Mind ‘On Your Side’ partnership Chelsea
Sponsor: Paddy Power
Entered by: EFL Sponsor: Never Fully Dressed
Entered by: Ball Street Network & Octagon
Entered by: Channel 4
Safe to be Me This Is For Them
Sponsor: Aberdeen Standard Investments AIG Life UK Norwich City and Seriously - We Believe in the
Entered by: Scottish Ballet Entered by: Octagon Huuhkajat
Winning the iPhone battle through AR Sponsor: Seriously Digital Entertainment
Somerset House - Hennessy: For The Culture Entered by: Norwich City Football Club
Sponsor: Vodafone
Entered by: Somerset House
Entered by: Wavemaker
Pukka Herbs & Mail Media Metro: ‘The Wellness
TV SPONSORSHIP Connection’
BEST USE OF MOBILE IN A SPONSORSHIP Entered by: Mindshare
Partnered by Thinkbox CAMPAIGN
UEFA Europa League vs
Sponsor: UEFA
Google Assistant & Live Nation Entered by: WeAreFearless.
Entered by: Live Nation
PayPal & The FA With The Right Support We Can All Be Stars
Bose Sponsor Channel 4’s F1 Coverage Entered by: Cake (Havas) Sponsor: DHL
Entered by: Channel 4 Entered by: Maverick
Coors Light ‘Coldest Of All Time’ BRANDED CONTENT
Entered by: Zenith Media and Publicis Content SPORTS SPONSORSHIP
Forward Thinking Drama on ITV Pukka Herbs & Mail Media Metro: ‘The Wellness Sponsored by Dataflow Events
Sponsor: Hyundai Connection’
Entered by: Innocean UK and Havas Media UK Entered by: Mindshare
Hampton by Hilton Sponsorship of Travel & Adventures ‘Save Well, Spend Better’
on Channel 5 Sponsor: Lloyds Bank
Entered by: Hilton Entered by: Channel 4 and MediaCom
Partnered by Sport England and UK Sport
Taking us on a journey to a ‘Better Future Now’
Hillary’s Sponsors Homes on 4 Sponsor: AXA
Entered by: Channel 4 Entered by: Sky Media
I’m a Celebrity... Get Me Out of Here! Three & LADbible’s Most Relaxing Place on the
Sponsor: Tombola Arcade Internet
Coca-Cola and the Premier League – Where
Entered by: Uber Entered by: Mindshare
Everyone Plays
Using Cinema to help Communities Defeat Terrorism Entered by: M&C Saatchi Sport & Entertainment
PRINT, RADIO AND FILM SPONSORSHIP Sponsor: Counter Terrorism Policing
Entered by: Wavemaker NatWest & England Cricket
Entered by: M&C Saatchi Sport & Entertainment
Wild Spirits, Made By The Sea
Getting to the Heart of it with TalkTalk Sponsor: Talisker
Entered by: m/SIX Agency OPPO: Be A Shotmaker
Entered by: The Story Lab Entered by: 160/90
Magic Radio & Bensons for Beds
Entered by: Bauer Media Paddy Power - Save Our Shirt
BRANDED CONTENT - SPORT Entered by: Octagon
Pukka Herbs & Mail Media Metro: ‘The Wellness
Connection’ Care for every position you play Sony Interactive Entertainment x UCL - Playstation F.C
Entered by: Mindshare Sponsor: Dove Men+Care Final
Entered by: CSM Entered by: Ear to the Ground
Smash Hits + & Juliet
Game Changing content for Women’s Sport
Entered by: Bauer Media Specsavers Ashes Series - The Test Experts
Sponsor: Visa
Entered by: Sky Media Entered by: CSM
The Hometime Chip Shop Tour with Maldon Salt
Entered by: The Village Communications Marriott Bonvoy & Manchester United
Entered by: 160/90GRASS ROOTS SPORTS SPONSORSHIP BEST GAMING BASED SPONSORSHIP FIRST TIME SPONSOR AWARD
partnered by Sport + Recreation Alliance
DHL & ESL – The Rise of EffiBOT Boots brings Glory to Women’s Football
Entered by: DHL & Bright Partnerships Entered by: MediaCom Sport & Entertainment
KFC & Kairos Esports Chivas & Manchester United - Success is a Blend
Entered by: Kairos Esports Entered by: Octagon
DHL Race to RWC Supporting Grassroots Rugby Fratelli Beretta & Everton
Globally MASS PARTICIPATION SPONSORSHIP
Entered by: Everton Football Club
Entered by: DHL & Bright Partnerships
Deloitte Ride Across Britain Sensitive Moments with Sensodyne and Made In
Mitsubishi Motors Volunteer Recognition Programme Chelsea
Entered by: Threshold Sports
Entered by: The RFU Entered by: Spark Foundry and Publicis Content
I Am Team GB - presented by Toyota
PayPal & The FA Entered by: MediaCom Sport & Entertainment,
Entered by: Cake (Havas) Limelight Sports & Team GB SPONSORSHIP CONTINUITY
BEST FOOTBALL SPONSORSHIP RIGHTS HOLDER AWARD - BEST ACTIVATION Carlsberg & Live Nation
OF ASSETS - Judges’ Award Entered by: Live Nation
Beko & FC Barcelona To be announced on the night Hilton and McLaren Partnership
Entered by: M&C Saatchi Sport & Entertainment Entered by: Right Formula
Coca-Cola and the Premier League – Where BUSINESS TO BUSINESS SPONSORSHIP Morgan Stanley Gardens at the RHS Chelsea Flower
Everyone Plays Show
Entered by: M&C Saatchi Sport & Entertainment Entered by: Morgan Stanley
CIPD Simplyhealth Wellbeing at Work
DHL UNITED. DELIVERED. Entered by: b2b partnerships
O2 and England Rugby: Wear the Rose
Entered by: DHL & Bright Partnerships Deloitte Ride Across Britain Entered by: M&C Saatchi Sport & Entertainment
Entered by: Threshold Sports
Hyundai & Chelsea FC
Entered by: Pitch DHL Fashion Potential Award 2019 INTERNATIONAL SPONSORSHIP
Entered by: DHL & Something Big
Marriott Bonvoy & Manchester United
Entered by: 160/90 Morgan Stanley Garden at the RHS Chelsea Flower Beko & FC Barcelona
Show Entered by: M&C Saatchi Sport & Entertainment
Reward Yourself with Hotels.com and Tottenham Entered by: Morgan Stanley
Hotspur Bridgestone CHASE YOUR DREAM, NO MATTER WHAT
Visa Spend & Win Competition for Great British High
Entered by: Tottenham Hotspur Entered by: WeAreFearless. and Golazo
Street
Entered by: Visa
The eToro Fan Financial Statement DHL Rugby World Cup #EpicMoments
Entered by: Ear to the Ground Visa’s Women’s Football activities Entered by: DHL & Bright Partnerships
Entered by: 160/90
OPPO: Be A Shotmaker
BEST WORLD CUP SPONSORSHIP Entered by: 160/90
BRAND SPONSORSHIP
Sony Interactive Entertainment x UCL -
DHL Rugby World Cup #EpicMoments Sponsored by Sponsorium Playstation F.C Final
Entered by: DHL & Bright Partnerships Entered by: Ear to the Ground
FIFA Women’s World Cup 2019™ The UEFA Europa League Trophy Tour driven by Kia
Sponsor: Visa Entered by: Right Formula
Entered by 160/90
Boots brings Glory to Women’s Football
NatWest & England Cricket Entered by: MediaCom Sport & Entertainment
Entered by: M&C Saatchi Sport & Entertainment
Columbia & National Parks
O2 and England Rugby: Be their Armour, Wear the Entered by: National Parks
Rose Getting to the Heart of it with TalkTalk
Entered by: M&C Saatchi Sport & Entertainment Entered by: m/SIX Agency
‘One Moment Is All it Takes To Change The Game’ LADbible’s Most Relaxing Place on the Internet
Sponsor: Visa Sponsor: Three
Entered by: Starcom and Publicis Content Entered by: Mindshare
Marriott Bonvoy & Manchester United
OPPO: Be A Shotmaker Entered by: 160/90
Entered by: 160/90
Paddy Power - Save Our Shirt
Entered by: OctagonBEST USE OF RESEARCH AND EVALUATION SPONSORSHIP INNOVATION OF THE YEAR
Sponsored by YouGov Sport The Barrie Gill Award for
DHL x ESL – The Rise of EffiBOT
Entered by: DHL & Bright Partnerships Most Promising Young
Game Changing content for Women’s Sport
Sponsor: Visa
Sponsorship Executive
Boots brings Glory to Women’s Football
Entered by: Sky Media
Entered by: MediaCom Sport & Entertainment
Hillary’s Sponsors Homes on 4
Google Assistant & Live Nation Digital Programme Partnered by Global Sports
Entered by: Live Nation
Entered by: Channel 4
NatWest & England Cricket
Love Island: The Cultural Zeitgeist
Entered by: M&C Saatchi Sport & Entertainment
Entered by: ITV
Norwich City & Visit Tampa Bay - Flown From The Nest
Measurement of Land Rover’s Rugby World Cup
Sponsorship 2019
Sponsor: Visit Tampa Bay FINALISTS:
Entered by: Norwich City Football Club
Entered by: MKTG Jade Beason, Fuse
Winning the iPhone battle through AR
The eToro Fan Financial Statement Will Mitchell, MatchFit
Sponsor: Vodafone
Entered by: Ear to the Ground
Entered by: Wavemaker Charlie Richards, 160over90
The Power of Live: Global Live Music Fan Study
Entered by: Live Nation Julie Vitalis, The Story Lab
2020 VISION AWARD - CELEBRATION OF
CRAFT & CREATIVITY
BEST USE OF PUBLIC RELATIONS IN A
SPONSORSHIP CAMPAIGN Forward Thinking Drama on ITV The Sponsorship
Partnered by the PRCA Sponsor: Hyundai Newsletter
Entered by: Innocean UK and Havas Media UK THE
SPONSORSHIP To ensure that
Give Nature a Break NEWSLETTER you are up to
The Power of Communication Sponsor: Forest Holidays speed with what’s
Entered by: National Parks happening in the
Beyond The Invisible: How Standard Life turned the
Paddy Power - Save Our Shirt sponsorship sector, sign up to our weekly
lens on endometriosis
Entered by: Team Spirit & Material Entered by: Octagon Sponsorship Newsletter. Simply email
news@sponsorship-awards.co.uk. Or
CIPD Simplyhealth Wellbeing at Work Using Cinema to help Communities Defeat Terrorism
Entered by: b2b partnerships Sponsor: Counter Terrorism Policing
follow us on Twitter @sponsnews.
Entered by: Wavemaker
DHL Race to RWC Supporting Grassroots Rugby
Globally We Believe in the Huuhkajat’ - “The Huuhkajat
Entered by: DHL & Bright Partnerships through the Eyes of the Canaries”
Sponsor: Seriously Digital Entertainment A profile on our
Paddy Power - Save Our Shirt
Entered by: Octagon Entered by: Norwich City Football Club Sponsorship
Community is free to
Virgin Media British Academy Television Awards 2019
all our entrants and
PR Campaign SPONSORSHIP AGENCY OF THE YEAR
Entered by: Influence Communications clients.
Sponsored by CSM Live Visit www.sponsorship-awards.co.uk/
sponsorship-community
SPECIAL AWARD FOR EFFECTIVE USE OF A
SMALLER BUDGET
Anthony Nolan - Charity of the Year The following agencies have been shortlisted in the
Agency of the Year category. From this list, judges
Women in
Sponsor: haysmacintyre
have awarded best Large Agency, Medium to Sponsorship
Artichoke Trust & Believe Housing – Lumiere Durham, Boutique and Innovation WiS is a non-
Keys of Light
Entered by: Artichoke
profit networking
• 160/90
• b2b partnerships
group run by
Give Nature a Break Think!Sponsorship
Sponsor: Forest Holidays • Bright Partnerships
Entered by: National Parks • Ear to the Ground and the UK Sponsorship Awards. Email
• M&C Saatchi Sport & Entertainment info@sponsorship-awards.co.uk if you
• MatchFit
The Hometime Chip Shop Tour with Maldon Salt would like to join the group or be kept
Entered by: Bauer Media • Octagon
• WeAreFearless. informed of upcoming events.Awards Sponsors
CSM Live creates and delivers award-winning brand and live experiences around the Inkerman is a distinctive British Brand specialising in a range of beautifully designed
world. corporate and personal gifts and offering a bespoke service producing gifts, trophies and
As well as delivering world-class branding solutions for venues and host cities for the likes awards to your requirements.
of FIFA, Ryder Cup and Formula E, we also create engaging activations to help bring Inkerman is the designer and sponsor of the 2020 UK Sponsorship Awards.
sponsorship to life. Please visit www.inkerman.co.uk
Sponsorship activations, when done well, engage the target audience in compelling ways
by interacting with people’s emotions.
We use our vast knowledge, expertise and in-house production capabilities to define,
design and deliver award-winning experiences with impact. Our work connects brands
with rights holders and the people that matter to them and through these connections,
we help invent new revenue streams, create more extraordinary experiences and deliver
richer, deeper and more impactful engagement.
For more information, please contact Andrew Hodson on +44 (0) 7931 382262 or Andrew.
hodson@csmlive.com Specialist Speakers is delighted to support the UK Sponsorship Awards once again. In 2020,
for the second year running, we present Jonny Dymond who wowed and entertained us
so well as host in 2019 that you insisted we have him back.
Jonny has worked on BBC flagship programmes such as Newsnight and as BBC
Westminster reporter. As Washington correspondent he covered US Presidential elections
and held the post of BBC Europe Correspondent for five years. In his early career he
covered the 9/11 attacks for the BBC in New York. Today Jonny presents BBC Radio 4’s
Sunday morning news magazine show Broadcasting House in addition to being BBC
Royal Correspondent - testing times!
For Jonny, or any speaker, host or presenter call us on 0203 002 4125 – we are at
www.specialistspeakers.com
In partnership with our extensive customised delegate registration capabilities, we offer a
full spectrum of services and options to facilitate Sponsor Ticket Management and Brand
Management. Our arrangements can accommodate multiple partnerships, to facilitate
Hosts to request tickets and assign these to guests, or send them invitations.
Ticket allocations can be divided into markets and can either be allocated to Hosts
for them to distribute, or are available for them to request. Our Brand Hub and Brand
Asset approval tools will host partnership assets and ensure that brand values are
protected. Most importantly, it is our unique database structure that allows for complete Ages ago, when we were Sponsorship and Community consultants, we developed an
customisation, both for front-end design, but also for system arrangements and processes. evaluation methodology that worked beautifully then and still works now. A customer
This is a key USP for Dataflow Events. suggested we market our solution as software, and we never looked back. We are no
We are very fortunate to be working with some of the best sports marketing agencies and longer consultants but now offer our method on the cloud, so we’re all about leading
corporate clients delivering the highest standard of work, as well as achieving a retention edge technology. But it’s our background in Sponsorship and Community investments that
rate of over 95%. Current clients include MKTG, Gallagher and Infrared. drives our thinking and shapes our software solutions. Run a pilot program and see how 25
For more information, please contact Hannah Evans on +44 (0)20 8544 7790 or hannah@ years of perfecting something really makes a world of difference.
dataflowevents.co.uk Please visit www.sponsor.com for more information
YouGov Sport is a global sports, sponsorship and entertainment research company,
working with sports key stakeholders to unlock meaningful, actionable insights.
Founded as SMG Insight in July 2010, YouGov Sport is the sports division of YouGov – one
Be seen, heard and engage. Access over 280 million shoppers every year! of the world’s largest and most respected research firms. We have an international panel
Hammerson create vibrant, continually evolving spaces, in and around thriving cities, where of 8 million across over 40 markets helping you create a global picture of how consumers
people and brands want to be. Hammerson are proud to be the owner, manager and and brands interact through sport.
developer of some of the world’s most iconic retail locations including, Bullring & Grand
Central, Birmingham and Dundrum Town Centre, Dublin Since our inception we have looked to build strong and lasting customer relationships that
Hammerson offers a unique platform with innovative opportunities in 12 prime retail nationwide put an emphasis on:
locations across the UK. Whether you want to launch a new product or concept, take • Client service
advantage of peak shopping seasons with a pop-up store, or partner with us on our Super • Insight that goes beyond the numbers
Events calendar, we can help. • Rigorous, readable and robust data
Our industry-leading flagship destinations welcome millions of consumers through their • The commercial requirements of our clients
doors every day, and Hammerson enables you to be a part of this experience.
Discover the possibilities. Explore your options for brand experiences, sponsorships, For more information please visit
promotions, digital media, mall retail or pop up shops at some of the most exciting retail sport.yougov.com or contact Bruce Cook at Bruce.cook@yougov.com.
destinations in the country.
Calll Jennifer Thompson, Sponsorship and Advertising Manager, on 07792255211 or email
jennifer.thompson@hammerson.comAwards Partners
of games and sport, county sports are Channel 4, ITV, Sky Media, Turner
partnerships, outdoor recreation, water Media and UKTV, who together represent
pursuits, and movement and dance over 99% of commercial TV advertising
Activative provides creative and strategic exercise. revenue through their owned and partner
intelligence to fuel game-changing sports To discuss opportunities to work closer with TV channels. Thinkbox is here to help
PA Images is the official photography
and sponsorship marketing. Through our the whole sport sector please contact businesses meet their marketing objectives
partner to a wide range of national
subscription services and bespoke work partners@sportandrecreation.org.uk and there are lots of ways we can do
governing bodies and sporting
we offer insights that enable our clients or visit our website that: from presentations and training, to
rightsholders, including The Jockey Club,
– rights owners, brands, agencies and https://www.sportandrecreation.org.uk/ events, research insights, press enquiries,
Sport England, The Professional Footballers
professional services - stay at the forefront publications and TV planning advice – all
Association, British Triathlon, The Scottish
of this evolving landscape. Our focus is free to access. If you’d like to find out
Football Association, the Clipper Round The
on keeping our clients up to date with more, drop us a line at info@thinkbox.
World Race and London 2012.
the latest stand-out creative, innovative tv, call on 020 7630 2320 or have a look
The extensive reach of our PA wire service
campaigns, award winning work, original SportBusiness is one of the most trusted around www.thinkbox.tv.
and network of over 70 agency partners
thinking, new technologies and emerging global intelligence services, providing
worldwide, allows photographic coverage
strategies across the global sports unique news, analysis, data, consulting
of your sport reaching thousands of major
marketing and partnership space. email and events which deliver competitive
media outlets within minutes of action,
contact@activative.co.uk advantage to executives in the business of
maximising the exposure of both your
visit www.activative.co.uk sport. SportBusiness Sponsorship provides
sport and brand to local and international
Think!Sponsorship delivers sponsorship
markets. data and analysis on the relationships
intelligence to the UK sponsorship
between leading sports properties and
marketplace. We are best known for our
Our award-winning assignment the brands that sponsor them, including
flagship conference - Think!Sponsorship,
photographers are highly skilled in databases of deals and activations.
which has been widely acclaimed as the
capturing stunning imagery across all types www.sportbusiness.com/
trade meeting ground for sponsorship
of photography projects, including studio,
in the UK and has seen over 6000
reportage, action and event photography.
delegates attend the event. We work with
Global Sports is the leading careers In addition to our live service, we have an
sponsorshipseekers to identify and hone
platform for the international sports industry online archive of over 30 million images,
their sponsorship offer and have trained
whose mission is to inspire individuals to charting more than 150 years of sporting
Sportcal is a world leading market over 700 individuals via our acclaimed
build amazing careers in the business of history available to our partners for both
intelligence service providing unparalleled training series the Sell!Your Sponsorship
sport whilst providing data-driven digital commercial and editorial use.
independent news, data, reports, analysis Workshops. Our intelligence tool,
career advertising and branding solutions www.paimages.co.uk
and insights into the competitive world Find!Sponsorship tracks sponsorship activity
to sports companies, academic institutions
of sport. Sportcal provides global sports globally and contains details of over 26000
and training providers around the world
media rights, sponsorship and event sponsorship deals and we proudly co-run
wanting to engage with our audience.
The Power of Communication intelligence through one easy-to-navigate the Women in Sponsorship networking
iSportconnect is the world’s largest private
platform while our in-house expert analysts group with the UK Sponsorship Awards.
community for sports business executives,
with more than 23,000 members across The Public Relations and Communications also produce specially commissioned
the globe. Association (PRCA) is the world’s largest reports and market media landscapes.
www.globalsportsjobs.com professional PR body. Sportcal is now a part of GlobalData PLC,
We represent more than 35,000 PR the trusted, gold standard intelligence
professionals in 66 countries worldwide. provider to the world’s largest industries.
With offices in London, Singapore, Dubai, www.sportcal.com
and Buenos Aires, we are a global
advocate for excellence in public relations. Inspiring the nation through Olympic and
Paralympic success - UK Sport is the United
Our mission is to create a more professional, Kingdom of Great Britain and Northern
iSportconnect acts a community for Ireland’s high performance sports agency.
those within the sports business industry, ethical, and prosperous PR industry. We
Sport England is a public body and invests UK Sport strategically invests Exchequer
working to build relationships and create champion - and enforce - professional
more than £300 million of National Lottery and National Lottery funds in to Olympic
opportunities for our members through our standards in the UK and overseas through
and government money each year in and Paralympic sports and athletes to
online platforms and events. our Professional Charter and Code of
projects and programmes that help people maximise their chances of success on the
Conduct. The Code compels members to
get active and play sport. world stage.
Our events are invitation-only for people adhere to the highest standards of ethical
It wants everyone in England, regardless
within the industry and created in order practice.
of age, background, or level of ability, to
to help the community develop and www.prca.org.uk
feel able to engage in sport and physical
learn from their peers, while also enjoying activity. That’s why a lot of its work is
fantastic networking opportunities. Events specifically focused on helping people
run by iSportconnect are split into two who do no, or very little, physical activity
types, our Masterclass events, which are and groups who are typically less active -
usually held in London, and our Summits, Women in Sport’s vision is a society where
like women, disabled people and people
which take place in various cities across gender equality exists in every sphere.
on lower incomes.
the globe. The Sport and Recreation Alliance believes Since 1984 we have worked to advance
that the power of sport and recreation gender equality through sport, to ensure
iSportconnect can be found via our can change lives and bring communities that every woman and girl in the UK can
website, isportconnect.com, on Twitter and together. Together with our members and access the physical, mental, emotional
LinkedIn or via our OTT TV channel for the in partnership with the wider sector, we and social benefits that sport provides, in
sports industry, iSportconnect TV. Overall, make the most of opportunities and tackle Thinkbox is the marketing body for order to lead fulfilling lives. We work across
iSportconnect has a clear aim – to improve the areas that provide a challenge. commercial TV in the UK, in all its forms. We the UK to advocate for women’s and girls’
the sports business industry through the way We provide advice, support and guidance work with the marketing community with a rights to access sport; driving change in the
we make valuable personal connections to our members and the sector, who single ambition: to help advertisers get the sector and the way that sport is designed
within our community of members. represent traditional governing bodies best out of today’s TV. Our shareholders and delivered.Rising to the Challenge - Sponsorships and Partnerships
Activated During The Coronavirus Crisis
The 2020/2021 Shortlist
The Covid-19 crisis triggered a remarkable wave of innovation, bravery, positivity and strategic agility.
The aim of the 2020/2021 Awards is to shine a spotlight on inspirational projects - where challenges were
faced, strategies adapted and successful outcomes evidenced.
Arts, Cultural & Social Partnerships & Projects MatchFit’s new business win - LiveScore
Entered by: MatchFit
Alice: Curiouser and Curiouser virtual reality activation The National Gallery & Nikon Digital Content Partnership
Sponsor: HTC VIVE Arts Entered by: The National Gallery
Entered by: V&A
The National Gallery & Ocean Outdoor Media Partnerships & Projects
Entered by: The National Gallery
O2 Academy: This is just an interval Bauer Media: The Media Partner of Sky VIP
Entered by: O2 Entered by: Bauer Media
Rankin & Virgin Media British Academy Television Hillarys sponsors Home on 4 #StayHappyAtHome
Entered by: Channel 4
Awards 2020
Entered by: M&C Saatchi Sport & Entertainment
It’s not alright. It’s arthritis. The Versus Arthritis partnership
with Global
Virgin Money Unity Arena
Entered by: Virgin Money Entered by: SPP Media Ltd
PlayStation 5 Launch
Most Innovative and Inspirational New Business Win Sponsor: Sony PlayStation
Entered by: Transport for London
Bauer Becomes The Home of Disney+
Entered by: Bauer Media Tesco Mobile Partnership
Entered by: Bauer Media
Leyton Orient Football Club - Front of Shirt deal with the
England Captain Harry Kane Wickes Annual Partnership
Entered by: Leyton Orient Football Club and CK66 Entered by: Bauer Media
Make Your Move
Sponsor: Kia Motors (Global)
Entered by: WeAreFearless.SPONSORED BY
Sports Partnerships & Projects Sports Partnerships: Football - Social Impact
Get Set’s Travel to Tokyo Inside the Mind of
Sponsor: Sport England Sponsor: Mind
Entered by: BOF, BPA and EVERFI (UK) Entered by: English Football League (EFL)
Heineken x F1 - #SocialiseResponsibly LNER supporting League 1 fans during Covid-19
Entered by: M&C Saatchi Sport & Entertainment and The Entered by: LNER
BrandFather
More Than Eleven - 2020/21 Everton hummel kit launch
NatWest Cricket - helping the cricket community back Entered by: Everton Football Club
on its feet
Virgin Media x Southampton FC - Super Sight
Entered by: NatWest
Entered by: M&C Saatchi Sport & Entertainment
Škoda V-Women’s Tour 2020 Three & Chelsea Football Club’s ‘Support Someone Else’
Entered by: Fuse campaign
Entered by: Three
The Team Behind The Machine delivered by DHL
Entered by: Bright Partnerships
Sports Partnerships: Football - Social Impact
Vodafone Front Row (larger activation budget)
Sponsor: Vodafone Business
Entered by: CSM Sport & Entertainment BT’s ‘4-3-3’ Partnership with Home Nation Football
Associations
Entered by: Cake (Havas)
Sports Partnerships - Football
Carlsberg ‘Champions’ Campaign Liverpool FC’s Partnership With Levi’s & Akse
Entered by: Liverpool FC Entered by: 160over90
Coca-Cola and the Premier League - Make Your Home The The End of Football
Home End Sponsor: Xylem
Entered by: M&C Saatchi Sport & Entertainment Entered by: SPORTFIVE and Brave
DHL - A World United The Numbers Game
Entered by: Bright Partnerships Sponsor: Santander UK
Entered by: Santander UK
eToro - Two Things at Once
Entered by: M&C Saatchi Sport & Entertainment Visa & UEFA #TrainAtHome
Entered by: 160over90
Heineken and UEFA present the Opening Party powered by
Defected Best Team Collaboration & Contribution
Entered by: M&C Saatchi Sport & Entertainment
Hillarys sponsors Home on 4 #StayHappyAtHome
Three and Chelsea Football Club’s virtual kit launch Entered by: Channel 4
Entered by: Three
LNER Partnerships team
Entered by: LNERYou can also read
