PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU

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PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Placing Higher Education
in the Performance Pathway

A performance analysis of
the World University Games
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Contents                                                                                                                               Foreword

                                                                                             With thanks to:
contents
              Foreword                                                          3                                                        Great Britain has a long and proud history of student sport, and the World
              Universities Contribution to Olympic Performance                  4                                                        University Games (the Universiade) represents the pinnacle of competition for
                                                                                             n   d Smith
                                                                                                E                                        our student sportsmen and women.
              Introduction to the World University Games                        6
                                                                                             n  Lisa Dobriskey                          The Universiade is the second largest multisport event in the World, with more
              Shenzhen 2011                                                     7
                                                                                             n   Gemma Gibbons                          than 10,000 participants from 150+ countries in more than 20 sports. The
              Performance Analysis                                              8            n    FISU – The International University   Universiade represents probably the experience most akin to an Olympics in
              Archery                                                           9                  Sports Federation                     terms of scale, village life and competition standard.
              Athletics                                                        10            n Podium - The FE and HE unit for
              Badminton                                                        12                  London 2012 Games                     The Great Britain teams have a track record of providing elite athletes
              Women’s Basketball                                               12            n Great Britain representatives            and support staff of the future their first taste of a world-class, large-scale
                                                                                                   to FISU; Tom Crisp, Jeanette          international multi-sports environment.
              Diving                                                           13
                                                                                                   Johnson, Frederick Meredith,          London 2012 Olympic medallist Gemma Gibbons is a great example of this.
              Fencing                                                          14
                                                                                                   Alison Odell, Alan Sharp, Ian         The experiences of participating at two World University Games, in Gemma’s
              Case Study: Gemma Gibbons                                        15                  Smyth, John Warnock & Zena            own words, prepared her for a major event on the scale of the Olympic Games,
              Artistic Gymnastics                                              16                  Wooldridge                            allowing her to perform to her best and subsequently win a silver medal.
              Shooting                                                         17            Published by: British Universities &
              Swimming                                                         18            Colleges Sport, 2012                        22 members of Team GB at London 2012 had competed at the 2011 World
              Table Tennis                                                     19                                                        University Games in basketball, fencing, rowing, swimming, taekwondo, water
                                                                                             Lead contributor and data analysis:
              Weightlifting                                                    20            Graeme Maw PhD
                                                                                                                                         polo and weightlifting . This represents greater than 1 in 5 athletes progressing
                                                                                                                                         from the Great Britain team at the Universiade to the Olympics within 12
                                                                                                                                                                                                                             “22 members of
              Summary of Findings
              Kazan 2013
                                                                               21
                                                                               22
                                                                                             Additional material by: Justin Deeny,       months, joining many more from previous iterations of the Universiade, including      Team GB at London
                                                                                             Claire Powell, Neil Rogers                  London 2012 medalists Beth Tweddle, Jessica Ennis and Michael Jamieson.
              Partner with BUCS                                                23            For more information please contact:
                                                                                                                                                                                                                               2012 competed at
                                                                                                                                         BUCS has undertaken this research in order to quantifiably establish the
                                                                                             Neil Rogers
                                                                                                                                         performance level of the World University Summer Games in comparison to               the 2011 World
                                                                                             Head of International Programmes
                                                                                             e neil.rogers@bucs.org.uk
                                                                                                                                         other major multisport Games (Commonwealth Games, Olympic Games), to
                                                                                                                                         determine the Universiade’s potential place in sports’ performance pathways.
                                                                                                                                                                                                                               University Games”
                                                                                             t +44 (0)207 633 5089
                                                                                                                                         I hope that you find the contents of this report both helpful and illuminating in
                                                                                                                                         terms of the opportunity represented by the Universiade – not only for our best
                                                                                                                                         student sportsmen and women, but as a unique professional development

  About bucs                                                                                                                             opportunity for support staff and a valuable learning and preparation experience
                                                                                                                                         for our future Olympians and highest performing athletes.
                                                                                                                                         Ed Smith
  British Universities & Colleges Sport      in the UK through advocacy, partnership         Federation, and responsible for delivery    Chair, British Universities & Colleges Sport
  (BUCS) is the national governing body      and lobbying of appropriate national,           of World University competitions for
  for Higher Education sport in the UK.      international and commercial agencies           Great Britain & Northern Ireland.
  BUCS vision is to enhance the              To do this, BUCS works with student             BUCS was formed in 2008 by the
  student experience through                 athletes, athletic union staff and elected      merger of BUSA (British Universities
  sport, to support and promote the          officers as well as professional sporting       Sports Association) and UCS
  lifestyle and educational benefits         staff, coaches and volunteers at its            (Universities & Colleges Sport). Former
  to communities and individuals of          160+ member institutions. It offers a           bodies of BUCS include UAU, BUSF,
  taking part in sport, and to provide       comprehensive, multi-sport competition          BUCPEA, BSSF, BPSA and BCSA and
  outstanding opportunities to all           structure and manages the development           date back to 1919.
  students to engage in sport and            of services and facilities for participative,
                                                                                             www.bucs.org.uk
  related activity in Higher Education.      grass-roots sport and healthy campuses
                                             through to high-performance athletes.
  This vision comprises three themes:
                                             The BUCS sporting programme is
  SPORT: To provide a world class HE
                                             available to the 2.3 million students across
  based sport infrastructure
                                             the UK. Over 100,000 students regularly
  EDUCATION AND DEVELOPMENT:                 compete in BUCS competitions, leagues
  To be the leading player in providing      and events. BUCS delivers more than 50
  educational and professional               sports to these students and universities
  development opportunities to students      and organises 170 individual final or
  and staff in HE sport                      championship events each year.
  PROFILE: To lead on the effective          BUCS is the GB member organisation of
  development of sport in Higher Education   FISU, the International University Sports
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Universities Contribution to Olympic Per formance
                                                                                                                                                                                     GOLD                         SILVER                       BRONZE
                                                                                                                                                                                      65%                            66%                           49%

                                                                                                                                           56
 In this report we have measured Team GB medal winners from the last twenty years – from the Barcelona
 Games in 1992 through to Beijing in 2008 – to see how many had been to university.
 An incredible 61% did. When you consider that by 2010 31% of the population had a degree, this is an incredible
 statistic and shows the extent to which Higher Education is intrinsically linked to Team GB success.                                                                       Our university-going medal winners are most likely to win gold or silver
                                                                                                                                                                            medals. Between 1992 and 2008, 65% of gold, 66% of silver and 49% of
                                                                                                                                              members                       bronze medallists went to university.
“Over the last 20 years an incredible 61%                                                                                                of Team GB at London

 of Team GB Olympic Games medallists and                                                                                                    2012 competed for
                                                                                                                                             Great Britain at a
                                                                                                                                                                            Role of honour
 65% of Team GB gold medallists have been                                                                                                    World University
                                                                                                                                                                            Name
                                                                                                                                                                            Danielle Brown
                                                                                                                                                                                                    Sport, University, WUGs
                                                                                                                                                                                                    Archery, Leicester, WUGs 2009
                                                                                                                                                  Games
 to university. This compares to 31% of the                                                                                                                                 Naomi Falkard
                                                                                                                                                                            Margaret Adeoye
                                                                                                                                                                                                    Archery, Birmingham, WUGs 2005, WUGs 2003
                                                                                                                                                                                                    Athletics, Surrey, WUGs 2011
                                                                                                         Team GB 
 population that have a degree.”                                                          39%         medal winnerS 
                                                                                                                                61%
                                                                                                                                                                            Emily Diamond
                                                                                                                                                                            Simeon Williamson
                                                                                                                                                                                                    Athletics, Loughborough, WUGs 2011
                                                                                                                                                                                                    Athletics, Middlesex, WUGs 2007
                                                                                                        1992-2008
                                                                                                                                                                            Nicola Sanders          Athletics, St Mary’s, WUGs 2005
                                                                                                                                      These 56 include Olympic              Jessica Ennis           Athletics, Sheffield, WUGs 2005
                                                                                                                                      medallists Beth Tweddle,              Lisa Dobriskey          Athletics, Loughborough, WUGs 2005, WUGs 2003
                                                                                                                                      Gemma Gibbons, Michael                Marilyn Okoro           Athletics, Bath, WUGs 2005
                                                                                                                                      Jamieson, Lutalo Muhammad             Goldie Sayers           Athletics, Loughborough, WUGs 2005
                                                                                                                                      and Jessica Ennis.                    Dominique Allen         Basketball, Oral Roberts University, WUGs 2011
                             Team GB medal                      Team GB medal 
                   36%                         64%        34%                       66%                                                                                     Chantelle Handy         Basketball, Marshall University, WUGs 2011, WUGs 2009
                              BEIJING 2008                        Athens 2004
                                                                                                                                      Lisa Dobriskey has represented        Rose Anderson           Basketball, University Central Oklahoma, WUGs 2011
                                                                                                                                                                            Sarah Barrow            Diving, Leeds Metropolitan, WUGs 2011
                                                                                                                                      Great Britain at two World
                                                                                                                                                                            Stacey Powell           Diving, Southampton, WUGs 2007, WUGs 2005
                                                                                                      went to/going to university     University Games before going on      James Davis             Fencing, Middlesex, WUGs 2011
                                                                                                      DIDN’T GO TO UNIVERSITY         to have a successful international    Husayn Rosowsky         Fencing, Greenwich, WUGs 2011, WUGs 2009
                                                                                                                                      career. In 2006 Lisa became           Anna Bentley            Fencing, Brunel, WUGs 2007
                                                                                                                                      Commonwealth champion before          Louise Bond-Williams    Fencing, Ohio State, WUGs 2005
                                                                                                                                      making her Olympic debut at the       Richard Kruse           Fencing, City, WUGs 2005
                                                                                                                                                                            Beth Tweddle	Gymnastics, Liverpool, WUGs 2009 WUGs 2005
                                                                                                                                      Beijing 2008 Olympic Games,
                                                                                                                                                                            Gemma Gibbons           Judo, Bath, WUGs 2009
                                                                                                                                      narrowly missing out on a medal,      James Austin            Judo, Birmingham, WUGs 2003
 36%
         Team GB medal      64%        35%
                                               Team GB medal    65%          49%
                                                                                    Team GB medal    51%
                                                                                                                                      finishing fourth.                     Sophie Allen            Swimming, The Open University, WUGs 2011
          SYDNEY 2000                           ATLANTA 1996                        BARCELONA 1992                                                                          Stephanie Proud         Swimming, University of Florida, WUGs 2009, WUGs 2007
                                                                                                                                                                            Michael Jamieson        Swimming, Napier, WUGs 2009
                                                                                                                                                                            Michael Rock            Swimming, Manchester, WUGs 2007
                                                                                                                                      The World University Games            Joe Roebuck             Swimming, Loughborough, WUGs 2007
                                                                                                                                      were extremely valuable in my         Liam Tancock            Swimming, Loughborough, WUGs 2005
                                                                                                                                      development. The transition           Ross Davenport	Swimming, Bath, WUGs 2005, WUGs 2003
                                                                                                                                      between junior athlete and senior     Caitlin McClatchey      Swimming, Loughborough, WUGs 2005
                                                                                                                                      can be a difficult one to bridge,     Lutalo Muhammad         Taekwondo, Middlesex, WUGs 2011

 Team HE Finish 5th at London 2012
                                                                                                                                                                            Demi Bakare             Volleyball, Sheffield, WUGs 2009
                                                                                                                                      but the World University Games
                                                                                                                                                                            Peter Bakare            Volleyball, Sheffield Hallam, WUGs 2009
                                                                                                                                      provided me with a real taste         Lucy Wicks              Volleyball, Sheffield College/Loughborough, WUGs 2009, WUGs 2003
                                                                                                                                      of what an international multi-       Rachel Laybourne        Volleyball, Sheffield College/Loughborough, WUGs 2009, WUGs 2003
  Rank             Country                           Gold                 Silver                Bronze             Total              sport competition would be like.      Joanne Morgan           Volleyball, Sheffield College, WUGs 2009
  1                        USA                       46                   29                    29                 104                The management structure, the         Rachel Bragg            Volleyball, Sheffield College/Loughborough, WUGs 2009, WUGs 2003
                                                                                                                                      athlete village and the multi-sport   Janine Sandell          Volleyball, University of Washington, WUGs 2009
  2                        China                     38                   27                    23                 88                                                       Elizabeth Ried          Volleyball, Jefferson College, WUGs 2009
                                                                                                                                      teams mirrored the Olympic
                                                                                                                                                                            Chloe Wilcox            Water Polo, The Open University, WUGs 2009
  3                        Great Britain             29                   17                    19                 65                 environment perfectly. My             Robyn Nicholls          Water Polo, Manchester Metropolitan, WUGs 2011
  4                        Russian Federation        24                   26                    32                 82                 coach and I viewed the World          Rebecca Kershaw         Water Polo, Manchester Metropolitan, WUGs 2011
                                                                                                                                      University Games as a rehearsal       Angela Winstanley-Smith Water Polo, Manchester Metropolitan, WUGs 2011
  5                 HE Team HE                       15                   9                     6                  30
                                                                                                                                      for future Olympics. Learning to      Alexandra Rutlidge      Water Polo, Manchester, WUGs 2011
  6                        Republic of Korea         13                   8                     7                  28                 cope with so many distractions        Lisa Gibson             Water Polo, UK Distance Learning College, WUGs 2011
                                                                                                                                                                            Rosemary Morris         Water Polo, The Open University, WUGs 2011
  7                        Germany                   11                   19                    14                 44                 in an almost overwhelming
                                                                                                                                                                            Ciara Gibson Byrne      Water Polo, The Open University, WUGs 2011
                                                                                                                                      environment and still compete at
  8                        France                    11                   11                    12                 34                                                       Francesca Clayton       Water Polo, The Open University, WUGs 2011
                                                                                                                                      my best put me in good stead          Francesca Snell         Water Polo, The Open University, WUGs 2011
  9                        Italy                     8                    9                     11                 28                 for the Olympic Games.                Fiona McCann            Water Polo, Manchester Metropolitan, WUGs 2011
  10                       Hungary                   8                    4                     5                  17                                                       Alex Parsonage          Water Polo, The Open University, WUGs 2007
                                                                                                                                      Lisa Dobriskey                        Robert Parker           Water Polo, Manchester Metropolitan, WUGs 2007
  11                       Australia                 7                    16                    12                 35                 Loughborough University               Edward Scott            Water Polo, The Open University, WUGs 2007
                                                                                                                                                                            Adam Scholefield        Water Polo, Imperial, WUGs 2007
 If Team HE were a country at the London Olympic Games they would have finished 5th ahead of Korea, Germany and Australia.                                                  Jack Oliver             Weightlifting, Leeds, WUGs 2011
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Great Britain’s
The World University Games                                                                                                                                                                                                                 biggest WUG’s
                                                                                                                                                                                                                                            medal haul
                                                                                                                                                                                                                                              came in
                                                                                                                                                                                                                                              Izmir in
                                                                                                                                                                                                                                                2005

Following various informal
                                          The record number of                                                                Universiade sports and entries
permutations, the World University
                                          countries competing at
                                                                                                                                                        Izmir 2005   Bangkok 2007     Belgrade 2009   Shenzhen 2011   Kazan 2013
Games came to existence in Turin,                                                                                             Competing Countries          170           170               145             151         Est. 170
Italy, in 1959. Now reaching its 27th
                                          the World University
                                                                                                                              Accredited Participants     7,844         9,006             8,166          10,624       Est. 13,500
                                                                                                                              Compulsary Sports
edition in Kazan, Russia, in 2013, the                                                                                        Artistic Gymnastics           ü             ü                ü               ü              ?                        3
Games are run by the International        Games is 174                                                                        Athletics
                                                                                                                              Men’s Basketball
                                                                                                                                                            ü             ü                                ü              ?
                                                                                                                                                                                                                          ?                      GOLDS
University Sports Federation, FISU,                                                                                                                         ü

as an international sporting and          countries in Daegu,                                                                 Women’s Basketball
                                                                                                                              Diving
                                                                                                                                                            ü
                                                                                                                                                            ü             ü
                                                                                                                                                                                           ü
                                                                                                                                                                                           ü
                                                                                                                                                                                                           ü
                                                                                                                                                                                                           ü
                                                                                                                                                                                                                          ?
                                                                                                                                                                                                                          ?
cultural festival. Indeed, as FISU
state: “Embracing FISU’s motto of
                                          Korea, in 2003                                                                      Fencing
                                                                                                                              Men’s Football
                                                                                                                                                            ü
                                                                                                                                                            ü
                                                                                                                                                                          ü
                                                                                                                                                                          ü
                                                                                                                                                                                           ü
                                                                                                                                                                                           ü
                                                                                                                                                                                                           ü
                                                                                                                                                                                                           ü
                                                                                                                                                                                                                          ?
                                                                                                                                                                                                                          ?
                                                                                                                              Women’s Football                            ü                ü               ü              ?
‘Excellence in Mind and Body’, the                                                                                            Judo                                        ü                ü               ü              ?
Summer Universiade incorporates           The Games have actually more than         It is interesting to know therefore the   Rhythmic Gymnastics                                                                         ?
                                                                                                                              Swimming                      ü             ü                ü               ü              ?
educational and cultural aspects          doubled in size since they were held      performance comparison between            Table Tennis                                ü                                               ?
into 12 days of sports competitions,      (as the ‘World Student Games’) In         the respective Games to accurately        Tennis                        ü             ü                ü               ü              ?
                                          Sheffield in 1991, then with 4,622        gauge potential impact in a sports        Men’s Volleyball                                                                            ?
allowing university student-athletes                                                                                          Women’s Volleyball                                           ü                              ?
from all over the world to celebrate      accredited participants in 11 sports.     performance pathway.                      Men’s Water Polo                            ü                                               ?                          9
with the host city in a true spirit of                                                                                        Women’s Water Polo                                                           ü              ?
                                                                                                                                                                                                                                                 SILVERS
friendship and sportsmanship”.
                                          It is well publicized that upwards of
                                          60% of Team GB have been through
                                                                                    A record 10,624                           Optional & Guest sports
                                                                                                                              Aerobic Gymnastics

                                          universities, with the WUGS or WUCS       participants took                         Archery
                                                                                                                              Badminton
                                                                                                                                                            ü
                                                                                                                                                                          ü
                                                                                                                                                                                           ü
                                                                                                                                                                                                           ü              ?

Great Britain’s                           (Championships) providing invaluable
                                          international experience along the way.   part at the World
                                                                                                                              Beach Volleyball
                                                                                                                              Boxing
                                                                                                                                                                                                                          ?
                                                                                                                                                                                                                          ?

largest delegation,                       The Team GB women’s water polo            University Games in
                                                                                                                              Canoe Sprint
                                                                                                                              Cycling
                                                                                                                                                                                                                          ?

233 athletes and                          team, for example, travelled en masse                                               Golf                                        ü                                ü

                                          to Shenzhen, while the final session of   Shenzhen, China, in                       Rowing
                                                                                                                              Rugby 7s
                                                                                                                                                                                                                          ?
                                                                                                                                                                                                                          ?
staff, travelled to                       athletics was contested to a packed
                                                                                    2011. The number                          Sailing
                                                                                                                              Shooting                                    ü                                ü              ?
Bangkok, Thailand in                      house of over 42,000 people.                                                                                                                                                                             7
                                          These figures are reflected globally,
                                                                                    of participants                           Softball
                                                                                                                              Synchro Swimming                                                                            ?
                                                                                                                                                                                                                                                BRONZES
2007 and returned                         with colleagues in Germany stating        continues to grow
                                                                                                                              Taekwondo
                                                                                                                              Weightlifting
                                                                                                                                                            ü             ü                ü               ü
                                                                                                                                                                                                           ü              ?

with ten medals                           that 54.9% of the German Olympic
                                                                                    at each Universiade,
                                                                                                                              Wrestling                                                                                   ?

                                          2012 team have progressed through
across five sports                                                                                                                ü     denotes GB entry                denotes competition programme
                                          Higher Education, rising to over 80%      in 2005 there were
                                          for Team USA – and over 31% of the
The Universiade is widely recognised as   Japanese Olympic 2012 team were           7,844 accredited                          Shenzhen 2011
the second largest multisport Games       from HE in the preceding 4 year cycle.
                                                                                    participants, next year                   The 26th World University Games were                  Jess Dickons from the University of               Sports Great Britain competed in:
in the world after the Olympics, and                                                                                          held in Shenzhen, China in August                     Bath won Team GBR’s first medal,                                       Athletics
progressively has risen to world class
                                          The delivery framework for the
                                          Universiade – be it accreditation, HQ,
                                                                                    in Kazan an estimated                     2011 and hosted the largest number                    a superb gold in the 200m Butterfly                                  Badminton
in scale and standard. The Games
and infrastructure development
                                          the village environment, transport or     13,500 will take part                     of participants in the competitions
                                                                                                                              history. 7,155 student athletes
                                                                                                                                                                                    swimming, her quickest time in three
                                                                                                                                                                                    years to finish fastest ahead of Natsumi
                                                                                                                                                                                                                                               Women’s Basketball
                                                                                                                                                                                                                                                             Diving
                                          catering – are all delivered against
in Shenzhen in 2011 attracted a           the Olympic model to help familiarise
                                                                                                                              representing 151 countries competed                   Hoshi (JPN) who went on to win bronze                                   Fencing
government and organising-committee       student athletes with their future
                                                                                                                              at the 2011 Summer Universiade, as a                  at London 2012 in the same event.                                       Football
                                                                                     “This is the best international
investment of £18 billion, providing      Olympic experiences. Similarly, BUCS
                                                                                                                              comparison the 2008 Beijing Olympics
                                                                                                                                                                                    The final day at the track brought                                          Golf
                                                                                     platform for sports development
a purpose built village for 10,624        delivery of central support follows the
                                                                                                                              had 11,028 athletes and the 2010
                                                                                                                                                                                    home three medals for the Great                             Artistic Gymnastics
                                                                                     that I have ever seen, which is
accredited participants from 151          Olympic model in-so-far as possible.
                                                                                                                              Commonwealth Games 6,081.
                                                                                                                                                                                    Britain team as Andrew Vernon (St                                          Judo
                                                                                     reflected by the growing stature
countries, competing in 27 sports in                                                                                          Representing Great Britain 152                        Mary’s University College) won gold                                    Shooting
                                                                                     of these Games. There have been
22 new venues of 54 in total. Over 100    The Universiade, however, does not
                                                                                                                              athletes took part from 40 British                    in the 5000m, the women’s 4x400m                                      Swimming
                                                                                     numerous World Champions and
performance records were set in 306       draw the attention in this country that
                                                                                                                              Universities, 22 of whom were later                   team earned bronze and Julian Reid                      Open Water Swimming
                                                                                     world ranked number ones here
medal events.                             it perhaps does elsewhere – though
                                                                                                                              selected to be part of Team GB at the                 (Texas A&M University) also secured             Taekwondo (Kyorugi & Poomsae)
                                                                                     contesting as a significant part
                                          Eurosport broadcast 112 hours of
                                                                                                                              London Olympic Games.                                 bronze in the men’s long jump.                                           Tennis
                                                                                     of their season, and as a truly
                                          coverage during the 2011 event –                                                                                                                                                                     Women’s Waterpolo
                                                                                     multi-sport international Games.
                                          and the biennial is over shadowed by                                                                                                      The men’s football team won Great                                   Weighlifting
In 2003 Daegu, Korea                      events such as the Commonwealth            It is genuinely second only to a         Great Britain had medal success
                                                                                                                              in swimming, athletics and men’s                      Britain’s fifth medal, finishing runners
                                                                                     summer Olympic Games in terms
witnessed Great                           Games outside of Olympic years.
                                          In comparison to the University            of its stature and competitive           football, however this does not                       up to Japan in the final after defeating
                                                                                                                                                                                    Brazil and Ghana en route to winning a
Britain’s best gold                       Games, the Commonwealths                   experience”.                             tell the full story as the copious
                                                                                                                              personal best performances meant
                                                                                                                                                                                    silver medal. Daniel Alcock (Manchester
medal haul of eight                       draws from around 70 countries,
                                          with approximately 4,000 athletes
                                                                                     BUCS Team GBR Chef de Mission
                                                                                     (Shenzhen, 2011) Graeme Maw
                                                                                                                              that 70% of the team equalled or
                                                                                                                                                                                    Metropolitan University) was awarded
                                                                                                                                                                                    goalkeeper of the tournament after his
gold medals                               contesting 17 sports.
                                                                                                                              bettered their entry rankings                         penalty shootout heroics against Brazil.
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Performance analysis                                                                         Archery                                                                                     performance
                                                                                                                                                                                          required to
                                                                                                                                                                                          win a medal
                                                                                                                                                                                           compared
                                                                                                                                                                                            to OLY

In this section we consider the
performance level required at World
                                        Methodology                                           Archery been part of the Summer
                                                                                              Universiade four times as an optional sport,
University Games in comparison to                                                             and has seen some of the world’s best
Olympic and Commonwealth Games          This analysis looks at performances in the            archers taking part; Olympic champions
in order to medal or make the final.    Olympic (OLY), Commonwealth (CWG) and                 Viktor RUBAN (UKR) and PARK Sung-

                                                                                                                                                                                          96.7%
The information will demonstrate that   summer World University (WUGS) Games                  Hyung (KOR) are just two of many
in most cases not only is the level     over the past decade.                                 Olympic medallists who first competed at
of performance required at WUGS’s                                                             Universiades. The strength and success of
                                        Sports included in the analysis focus on the          the Archery events have led to the recent
higher than at the Commonwealth
                                        Universiade ‘core sports’, but omit in this           change to make it a compulsory sport in
Games, in some cases it is very close
                                        first iteration the non-Commonwealth sports           Universiades from 2019.
to the Olympic standard.
                                        that did allow a comparison to be drawn :
                                        Football, Volleyball and Water Polo.                  Archery has consistently featured in WUGS,
                                                                                              including individual and team events using
                                        For each sports event, the 3rd place finish           both the recurve and compound bows.
                                        at OLY immediately preceding respective               However, archery has only been in 1 CWG                                              sport stats
                                        CWG or WUGS is taken as the benchmark                 (Delhi) in the past decade, and only uses the                                        n	100 men and 96 women archers
                                        for comparison: 3rd place (podium finish) is          recurve bow in OLY. This analysis therefore                                              competed in Shenzhen 2011
                                        used as it is more likely to eliminate bias of the                                                                                         n	The women’s recurve competition
                                                                                                     700
                                        “superstar” effect at any given Games.                                                                                                         included three athletes in the
                                                                                                              men’s recurve
                                        Eighth place finished are taken as an indicator              690                                                                               world Top 10
                                        of depth, largely because many sports finals                 680
                                                                                                                                                                                   n	Archery is an optional sport at
                                        have 8 competitors. It could be argued that                                                                                                    the Universiade but will become
                                        the 8th qualifying performance should be                     670                                                                               compulsory in 2019
                                        used; however, this is frequently less readily                                                                                             n	The Universiade includes
                                                                                                     660
                                        traceable than 8th in the final, so the latter has                                                                                             competition in both Recurve

                                                                                             Score
                                        been used.                                                   650                                                                               and Compound
                                        In “match play” events – such as badminton,                                                                                                n	Mary Zorn of the USA won
                                                                                                     640
                                        basketball and table tennis – where absolute                                                                                                   University titles in 2003 and 2004
                                        scores do not exist, world rankings at the time              630      OLY3                                                                     whilst triple-World Champion
                                        of competition have been used to describe                             OLY8                                                                     2001-2003-2005
                                        performance standards. So, the world ranking                 620      WUG3                                                                 n	Men’s Games Record 72 arrow
                                                                                                              WUG8
                                        of the bronze medallist has been taken as the                610                                                                               recurve: 678/ World Record : 691
                                                                                                              CWG3
                                        performance for 3rd, and the average of the                                                                                                n	Women’s Games Record 72
                                                                                                              CWG8
                                        ranking of the 2 lowest ranked losing quarter                600
                                                                                                                                                                                       Arrow recurve: 669/ World
                                        finalists has been taken as 8th (the average                                                                                                   Record : 682
                                                                                                           2004   2005    2006     2007       2008   2009   2010   2011   2012
                                        of these has been used rather than just the
                                                                                                                                              Year
                                        lowest rank, in consideration of the probability
                                        that it would have been one or other of these                                                                                            focuses on the individual recurve events,
                                                                                                     700
                                        who finished 8th, but not definitely either).                                                                                            using scores from the ranking rounds as the
                                                                                                              women’s recurve                                                    benchmark.
                                        In general, it was considered that trends
                                                                                                     680                                                                         On the whole, performance at the Olympic
                                        within a given sport would be replicated
                                                                                                                                                                                 Games has increased over the last decade,
                                        between similar events in that sport, and so
                                                                                                                                                                                 such that the men’s event in London saw a
                                        those events have been combined to create                    660                                                                         new World Record.
                                        averages. For example, trends in men’s
                                        artistic gymnastics events were taken as the                                                                                             In the most recent cycle of WUGS and
                                                                                             Score

                                        same between disciplines, and a combined                     640                                                                          CWG, the men’s competitions provide
                                        score presented in analysis. When this                                                                                                    similar levels requiring performances of
                                        pattern was considered appropriate but                                                                                                    96.7% and 98.0% for a medal, and 95.1%
                                        scoring in events was significantly different                620                                                                          and 95.7% for 8th place; winning a medal
                                                                                                              OLY3
                                        (e.g. times between various sprints in                                                                                                    in either requires a performance close to an
                                                                                                              OLY8
                                        athletics, or performances between various                                                                                                OLY final (98.3%).
                                                                                                              WUG3
                                                                                                     600
                                        classes in weightlifting), performances have                          WUG8                                                                n the women’s side, however, a WUGS
                                                                                                                                                                                 O
                                        been normalized as percentages of the OLY                             CWG3                                                               medal required a performance of 95.6% of
                                        3rd place. In many cases, trends appeared                             CWG8                                                               OLY, while CWG was only 92.0%, and 8th
                                                                                                     580
                                        similar within sports, and so analysis has                                                                                               place showed a relative lack of depth in the
                                        been combined.                                                     2004   2005    2006     2007       2008   2009   2010   2011   2012   CWG (90.6% and 84.6% respectively).
                                                                                                                                              Year
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
athletics                                                                                                                                        athletics                                                                                             performance
                                                                                                                                                                                                                                                        required to
                                                                                                                                                                                                                                                        win a medal
                                                                                                                                                                                                                                                         compared
                                                                                                                                                                                                                                                          to OLY

 sport stats                                                                                                                                       sport stats
 n	771 men and 668 women                                                                                                                          amous names to have competed
                                                                                                                                                   F
     competed in Shenzhen 2011,                                                                                                                    at the Universiade include :
     representing more than 100                                                                                                                    n	Tomasz Majewski/ Poland/ Shot
     countries                                                                                                                                         Putt (Olympic Champion 2008 &
 n	183, 974 Athletics tickets were
     sold for the 42,000 capacity
     stadium in Shenzhen, with an
                                                                                                                                                       2012) – Gold medal 2005
                                                                                                                                                   n	Tatyana Lebedeva/ Russia/
                                                                                                                                                       Long Jump (Olympic Champion
                                                                                                                                                                                                                                                        96.6%
     additional 58,000 viewing road                                                                                                                    2004) – Gold medal 2001
     running events
                                                                                                                                                   n	Liu Yiang/ China/ 110m Hurdles
 n	Athletics is a Core sport at the                                                                                                                  (Olympic Champion 2004) – Gold
     Universiade                                                                                                                                       medal 2001
                                                                                                                                                   n	Roman Sebrle/ Czech Republic/
                                                                                                                                                       Decathlon (Olympic Champion
                                                                                                                                                       2004) – Gold medal 1997

                                                                                                                                                                                                                   1.02
                                                       Athletics’ FISU history started with its inclusion into the compulsory programme at the   For many, track and field athletics
                                                       first edition of the Summer Universiade in Turin in 1959. The Turin Universiade in 1970   is the staple of major multisport
                                                                                                                                                                                                                             men’s jumps
                                                                                                                                                                                                                   1.00
                                                       remains without doubt one of the most astonishing feats in Universiade history. With      Games. This analysis takes data
                                                       a total of 98 national, 40 Universiade, 2 European and 2 World records, the athletics     from the finals of all events that are
                                                       events concluded beyond all expectations. Athletics remains one of the most popular       consistently in each of the Olympics,                             0.98

                                                       and mass sports, and presently the Universiade athletic programme comprises 31            WUGS and CWG, so discounts only

                                                                                                                                                                                            Relative Performance
                                                       disciplines, 26 of which are Olympic.                                                     the marathons and 50km walks (which                               0.96

                                                                 1.02
                                                                                                                                                 are not in WUGS). Events have been
                                                                           womEn’s sprints                                                       grouped in to sprints (all track events                           0.94
                                                                                                                                                 up to and including 400m, including
                                                                 1.00
                                                                                                                                                 relays), middle distance (800/1500m),                             0.92
                                                                                                                                                 distance (all longer events), jumps (inc                                   OLY3
                                                                 0.98
                                                                                                                                                 pole vault) and throws.                                           0.90     OLY8
                                                                                                                                                                                                                            WUG3
                                          Relative Performance

                                                                 0.96                                                                            In general, the pattern of performances                                    WUG8
                                                                                                                                                                                                                   0.88
                                                                                                                                                 between WUGS and CWG might be                                              CWG3
                                                                 0.94                                                                            summarised as saying that on the                                           CWG8
                                                                                                                                                                                                                   0.86
                                                                                                                                                 track the CWG tends to shade WUGS,
                                                                 0.92                                                                            with medals in either approaching the                                    2004   2005   2006   2007   2008   2009   2010   2011   2012
                                                                           OLY3                                                                  standard of OLY finals; but in field
                                                                                                                                                                                                                                                      Year
                                                                 0.90      OLY8                                                                  events WUGS is stronger than CWG,
                                                                           WUG3                                                                  sometimes by a good margin. More                                  1.05
                                                                 0.88
                                                                           WUG8                                                                  specifically:                                                               men’s throws
                                                                           CWG3
                                                                           CWG8                                                                  In men’s sprints and distance events,
                                                                 0.86                                                                            CWG performances are faster                                       1.00
                                                                        2004   2005      2006    2007   2008   2009    2010     2011      2012   than WUGS, perhaps reflecting the
                                                                                                        Year
                                                                                                                                                 presence of the dominant nations in

                                                                                                                                                                                            Relative Performance
                                                                                                                                                 the world (Caribbean and African,                                 0.95
Relevant statistics (%), compared to 3rd at OLY, are as follows:                                                                                 respectively).
                                OLY 3rd                           OLY 8th             WUGS 3rd      WUGS 8th     CWG 3rd          CWG 8th
                                                                                                                                                 The same is true for women in middle
Mens sprint                     100                               97.7                96.6          93.8         97.7             95.4
                                                                                                                                                 distance events, but more balanced for                            0.90
Mens middle distance            100                               97.9                96.4          94.8         97.4             93.8
                                                                                                                                                 women in sprints and distance events.
Mens distance                   100                               98.7                94.6          92.4         97.5             93.0                                                                                      OLY3
Mens jumps                      100                               97.3                95.9          92.6         96.2             90.1           In the field, WUGS is consistently                                         OLY8
Mens throws                     100                               96.0                92.6          87.0         90.9             83.2           stronger than CWG, except in men’s                                0.85     WUG3
Womens sprint                   100                               96.9                95.6          92.3         95.9             92.7           jumps, again perhaps reflecting                                            WUG8
Womens middle distance          100                               97.7                95.5          93.5         97.5             96.1           the sprinting prowess previously                                           CWG3
Womens distance                 100                               98.5                93.0          89.5         94.6             88.1           described. In all cases, though, the                                       CWG8
                                                                                                                                                                                                                   0.80
Womens jumps                    100                               95.8                93.5          89.1         91.2             87.5           field events fall below the standard of
Womens throws                   100                               94.8                91.8          84.3         89.4             79.3           an OLY final.                                                            2004   2005   2006   2007   2008   2009   2010   2011   2012
                                                                                                                                                                                                                                                      Year
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
performance
Badminton                                                                                                                      World Ranking required to
                                                                                                                                  win a medal at WUG’s: 27
                                                                                                                                                                                                        Diving                                                                                                required to
                                                                                                                                                                                                                                                                                                              win a medal
                                                                                                                                                                                                                                                                                                               compared
                                                                                                                                                                                                                                                                                                                to OLY

                                                                                                                                            sport stats
                                                                                                                                            n	88 men and 77 women
As described in the introduction,                                                                                                               competed at Shenzhen 2011,                                  In 1961 diving became a compulsory
world rankings have been used as                                                                                                                representing 26 countries                                   sport in the Summer Universiade
the measure of players’ performance.
However, world rankings are only
traceable from 2009; hence only
                                                                                                                                            n	Badminton is an Optional sport
                                                                                                                                                at the Universiade
                                                                                                                                                                                                            programme. Great success from the
                                                                                                                                                                                                            beginning invited the best divers to
                                                                                                                                                                                                            compete. One of the world’s greatest
                                                                                                                                                                                                                                                                                                              89.1%
Games since then have been analysed.                                                                                                                                                                        divers, the USA’s Greg Louganis, won
                                                                                     105
                                                                                                                                                                                                            gold at the 1983 World University
The Olympic Games are evidently the                                                        Badminton
                                                                                                                                                                                                            Games, a year before winning his first
strongest of the 3 Games. It appears                                                 90                                                                                                                     Olympic gold.

                                                                                                                                                          woMen’s
that in both men’s and women’s

                                                                                                                                                  Men’s
events, the strongest players take                                                                                                                                                                          The 3m springboard and 10m
                                               Most Recent World Ranking

                                                                                     75
part, such that averaged across the                                                                                                                                                                         platform diving for both individuals and
Beijing and London Games, and                                                                                                                                                                               synchronized pairs are staples of the

                                                                                                                     woMen’s
                                                                                                             Men’s
across genders, the bronze medalist                                                  60    Men’s                                                                                                            Olympic Games. While other diving events
ranked 4.8 in the world; the 8th place                                                                                                                                                                      have appeared in both the WUGS and
calculation averaged 17th; and there                                                                                                                                                                        CWG, analysis is limited to these 4 events
                                                                                                   woMen’s
                                                                                     45
                                                                                                                                                                                                            to ensure a consistent benchmark.

                                                                                                                               Men’s
were no obvious differences between

                                                                                                                                                                                              woMen’s
men’s and women’s profiles. Similarly,
                                                                                                                                                                                                                               1.05                                                                  sport stats

                                                                                                                                        woMen’s
there were not obvious differences                                                   30
                                                                                                                                                                                                                                         men’s diving

                                                                                                                                                                                      Men’s
                                                                                                                                                                            woMen’s
in the strength of the men’s and                                                                                                                                                                                                                                                                     n	76 men and 62 women
women’s events in the WUGS or

                                                                                                                                                                    Men’s
                                                                                     15                                                                                                                                        1.00                                                                      competed in Bangkok,
CWG, with the Games themselves                                                                                                                                                                                                                                                                           representing 24 countries
looking similar: Bronze at WUGS                                                                                                                                                                                                0.95
                                                                                     0                                                                                                                                                                                                               n	Diving is a core sport at the
averaged 27.3 compared to 28.5 at

                                                                                                                                                                                                        Relative Performance
CWG; 8th places averaged 72.3 and                                                                                                                                                                                                                                                                        Universiade
                                                                                           WUG3              WUG8              CWG3           CWG8                   OLY3              OLY8
                                                                                                                                                                                                                               0.90
57.3, respectively.                                                                                                                       Event                                                                                                                                                      n	In Shenzhen, 6 male and 5 female
                                                                                                                                                                                                                                                                                                         Divers in Shenzhen were ranked
World Championship finishing position required to win a medal at WUG’s: 5                                                                                                                                                      0.85                                                                      in the World Top 10
                                                                                                                                                                                                                                                                                                     n	The men’s 2006 World and
Women’s                                                                                                                                    sport stats
                                                                                                                                                                                                                               0.80
                                                                                                                                                                                                                                        OLY3
                                                                                                                                                                                                                                        OLY8                                                             2008 Olympic Champions Lin

basketball                                                                                                                                 n	The men’s competition is a 24
                                                                                                                                               team tournament
                                                                                                                                                                                                                               0.75
                                                                                                                                                                                                                                        WUG3
                                                                                                                                                                                                                                        WUG8
                                                                                                                                                                                                                                                                                                         Yue and Huo Liang (China)
                                                                                                                                                                                                                                                                                                         took Gold in the 10m Synchro
This analysis took a country’s finishing                                                                                                                                                                                                CWG3                                                             at the Universiade in 2011 – as
position at the immediately preceding                                                                                                      n	The women’s competition is a 16                                                          CWG8                                                             did their female counterparts,
                                                                                                                                                                                                                               0.70
FIBA World Championships as the                                                                                                                team tournament                                                                                                                                           2008 Olympic and 2009 World
performance indicator of their relevant                                                                                                    n	Basketball is a Core sport at the                                                      2004   2005   2006   2007   2008   2009   2010   2011   2012       Champions Chen Ruolin and
finishing position.                                                                                                                            Universiade                                                                                                        Year                                   Wang Xin.

While it is understood that the teams
representing countries in either WUGS                                                50                                                                                                                                        1.05
                                                                                                                                                          woMen’s

or CWG are probably not the same as                                                        Basketball                                                                                                                                    women’s diving                                               In both men’s and women’s
                                                                                                                                                  Men’s

those countries’ teams at the Olympics                                                                                                                                                                                         1.00                                                                   events, there is indication that the
(e.g. due to age limits), the analysis still                                         40                                                                                                                                                                                                               CWG is a slightly higher standard
                                                 Most Recent World Champs Position

gives an indicator of the strength of entry                                                                                                                                                                                                                                                           than WUGS. On the men’s side,
                                                                                                                                                                                                                               0.95
relating to countries’ basketball pathway.                                                                                                                                                                                                                                                            a WUGS medal requires 89.1% of
                                                                                                                                                                                                        Relative Performance

In the Olympics, the bronze medalists                                                                                                                                                                                                                                                                 an OLY medal, with 8th place at
                                                                                     30
had on average finished 5.7th in the                                                                                                                                                                                           0.90                                                                   77.3%; the CWG equivalents are
                                                                                                                                                                                                                                                                                                      92.0% and 78.9%. For women,
                                                                                                                                        woMen’s

preceding World Championships, with the
                                                                                                             Men’s

8th place having been 10.7th. At WUGS,                                                                                                                                                                                                                                                                a WUGS medal requires 87.5%
                                                                                                                                                                                              woMen’s

                                                                                                                                                                                                                               0.85
                                                                                     20
                                                                                                                                Men’s

the equivalent statistics were 4.9th and                                                                                                                                                                                                                                                              and 8th 75.3%, compared to
                                                                                                                     woMen’s

                                                                                                                                                                                      Men’s

11.5th, indicating that similarly top ranked                                                                                                                                                                                            OLY3                                                          87.5% and 78.1% at CWG. In both
                                                                                                   woMen’s

                                                                                                                                                                            woMen’s

                                                                                                                                                                                                                               0.80
                                                                                                                                                                    Men’s

countries entered both WUGS and the                                                                                                                                                                                                     OLY8                                                          Games and across both genders, a
Olympics. In contrast, in the CWG the                                                10                                                                                                                                                 WUG3                                                          medal would approximate making
                                                                                           Men’s

statistics were 14.5th and 40th, indicating                                                                                                                                                                                    0.75     WUG8                                                          an OLY final (88.8%). For both
that the entry did not include prominent                                                                                                                                                                                                CWG3                                                          genders, performances at WUGS
basketball countries (perhaps illustrating                                                                                                                                                                                              CWG8                                                          were relatively in decline towards
                                                                                     0                                                                                                                                         0.70
why the sport has only appeared in the                                                                                                                                                                                                                                                                Belgrade 2009, but jumped
CWG once in the past decade).                                                              WUG3               WUG8              CWG3              CWG8                OLY3              OLY8                                          2004   2005   2006   2007   2008   2009   2010   2011   2012    upwards in Shenzhen 2011.
                                                                                                                                           Event                                                                                                                  Year
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Fencing                                                                                 World Ranking required to
                                                                                            win a medal at WUG’s: 6
                                                                                                                                           Case study: Gemma Gibbons

Fencing is one of the few sports             competitors. Consistent with this, the                                                        In the summer of 2012 Gemma Gibbons
that have featured at every modern           countries who placed 3rd and 8th in                                                           became a household name. Her performances
Olympic Games. With more than 300            WUGS averaged world rankings of 6th                                                           at the London Olympic Games drew the
                                                                                                                                           attention of the world and her story enchanted
participating athletes, fencing is among     and 11th (compared to 3rd and 9th for
                                                                                                                                           the hearts and minds of the Great British
the most popular sports at the Summer        the Olympics), showing that while not                                                         public. On her way to winning a celebrated
Universiade and was one of the sports        necessarily the same fencers, the top                                                         silver medal Gemma beat three of the world’s
included at the first World University       fencing countries take full part in WUGS.                                                     top 10 judokas and became Great Britain’s
Games in Turin.                                                                                                                            first Olympic judo medallist for 12 years.

Across competitions, there appeared                        0                                                                               Much work goes into becoming an Olympic
to be no obviously different trends                                FENCING TEAM (AVERAGE)                                                  medallist and Gemma greatly values the
between weapons or genders, so the                         2                                                                               experience she gained at two World University
analysis looks at overall averages for                                                                                                     Games. Gemma, a BUCS National Champion
individual and team competitions. With                     4
                                                                                                                                           in 2007, 2008 and 2009, represented Great
                                                                                                                                           Britain at World University Games in 2007,
fencing not appearing in the CWG, this
                                                                                                                                           in Bangkok, finishing 7th and then again in
is a straight comparison of the WUGS                       6                                                                               Belgrade in 2009, this time bringing home a
                                           World Ranking

with the Olympics.                                                                                                                         bronze medal.
There is no surprise that the Olympics                     8
                                                                                                                                           In Bangkok Gibbons defeated Kyong Sol
are considerably stronger than
                                                                                                                                           from Korea and Nataliya Smal from Ukraine
the WUGS, with individual bronze                           10
                                                                                                                                           en-route to the semi-finals of the U70kg
medalists averaging a world ranking                                                                                                        category. Defeat in the semi-final to eventual
of 5th, and a representative 8th                           12                                                                              silver medallist Purevjargal Lkhamdegd from
place averaging a ranking of 16th. In                             OLY3                                                                     Mongolia meant that Gemma’s medal hopes
comparison, WUGS 3rd and 8th held                          14
                                                                  OLY8                                                                     would be determined in the repecharge
                                                                  WUG3                                                                     against Linda Bolder of the Netherlands.
average rankings of 59th and 100th.
                                                                  WUG8
What is encouraging is that in almost                      16
                                                                                                                                           “I was lucky enough to have the experience
all cases, WUGS quarter finalists                                                                                                          of competing in two World University Games,
held a world ranking, indicating that                           2004   2005   2006   2007   2008     2009      2010      2011       2012
                                                                                                                                           and in the latter, in 2009, I secured the bronze
they were experienced international                                                         Year                                           medal for Great Britain. This meant that having
                                                                                                                                           already competed in a senior international
                                                                                                                                           multi-sport event, I wasn’t overwhelmed when
                                                                                             sport stats                                   it came to competing at the Olympic Games.
                                                                                             n	212 male and 154 female fencers
                                                                                                                                           London was my first Olympic Games, but it
                                                                                                 from 46 countries contested the           wasn’t my first experience of being in a multi-
                                                                                                 competition in Shenzhen                   sport multi-country living environment, having
                                                                                             n	Fencing is a core sport at the            meals in a hall bigger than a football pitch or
                                                                                                 Universiade                               being part of a massive team with one main
                                                                                                                                           goal of gaining as many medals for team GB
                                                                                             n	Famous names to have                      as possible.
                                                                                                 competed at the Universiade
                                                                                                 include Valentina Vezzali (Foil;          I believe my experiences at the World
                                                                                                 Italy), a five time Universiade           University Games allowed me to enter my
                                                                                                 Champion and six time                     first Olympic Games with an understanding
                                                                                                                                           of what to expect from such a major event. I
                                                                                                 Olympic Champion
                                                                                                                                           was therefore able to focus on the job at hand
                                                                                                                                           and didn’t become distracted by everything
                                                                                                                                           going on around me, which was vital to my
                                                                                                                                           preparations and subsequently winning my
                                                                                                                                           silver Medal”
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
performance
Artistic gymnastics                                                                 required to
                                                                                    win a medal
                                                                                                                      Shooting                                                                                                   performance
                                                                                                                                                                                                                                  required to
                                                                                     compared                                                                                                                                     win a medal
                                                                                      to OLY                                                                                                                                       compared
                                                                                                                                                                                                                                    to OLY

Artistic gymnastics was added to
the programme of the Summer
Universiade in 1961 in Sofia, Bulgaria.
Great Britain’s Beth Tweddle has

                                                                                     95.6%
participated in two World University

                                                                                                                                                                                                                                  99.5%
Games, in 2005 in Izmir and in 2009
in Belgrade. At her two appearances
at World University Games Beth
won five medals including three gold
medals making her one of the most
decorated British athletes in WUG’s
competition.
Artistic gymnastics is a staple of
all major Games and so provides
a consistent and detailed data set.
With the scoring system having
changed at the start of 2006, the
analysis focuses on performances                  17
from the Melbourne Commonwealth                           men’s Artistic Gymnastics
Games onwards. When any evident
anomalies have appeared for 8th                   16

place scores (e.g. zero or more than
1 whole point below 7th) these have               15
been discarded and replaced by the
7th place score.                                                                                                      Shooting is one of the youngest sports
                                                                                                                                                                                                                                 sport stats
                                                  14
                                                                                                                      in the history of FISU. In 2011, shooting                                                                  n	235 male and 184 female
                                          Score

Interestingly, in general, scores in
                                                                                                                      was appointed as an optional sport for                                                                         shooters contested the
artistic gymnastics seem to have                  13
                                                                                                                      the 26th Universiade in Shenzhen, China,                                                                       competition in Shenzhen 2011
been declining over the last decade.
Consistently, however, scores in                                                                                      for the third time in the history of FISU.                                                                 n	Sport Shooting is an Optional
                                                         OLY3
WUGS have been higher than those                  12                                                                                                                                                                                 sport at the Universiade
                                                         OLY8                                                         Shooting consistently appears in the
in CWG, such that a summary would                        WUG3                                                         Olympics and CWG, and was in the                                                                           n	Over 90% of the shooters in
say that a medal at WUGS would                    11     WUG8                                                         WUGS in Bangkok 2007 and Shenzhen                                                                              Shenzhen were members of
almost make an OLY final, and                            CWG3                                                                                                                                                                        their National teams
                                                                                                                      2011. A variety of events occur across
8th at WUGS would earn a CWG                             CWG8
                                                  10                                                                  these three Games, with this analysis
medal. The respective percentages                                                                                     focusing on those that regularly appear in
are 95.6% and 90.6% for 3rd and                        2004   2005   2006   2007   2008   2009   2010   2011   2012   the Olympics. For men these are 10m air
8th in men’s competition at WUGS                                                   Year                               pistol, 25m rapid fire pistol, 50m pistol,
compared to 91.0% and 83.6% at                                                                                        10m air rifle, 50m rifle prone, 50m rifle
                                                  17                                                                                                                                         1.05
CWG; and 92.0% and 84.6% at
WUGS compared to 87.1% and
                                                          women’s Artistic Gymnastics                                 3 position, trap, double trap and skeet;                                         shooting
                                                                                                                      for women they are 10m air pistol, 25m
77.9% at CWG for women. It is                     16
                                                                                                                      pistol, 10m air rifle, 50m rifle 3 positions,
evident that in both WUGS and CWG                                                                                     trap and skeet. There appeared to be
                                                                                                                                                                                             1.00
the standard of competition falls away            15                                                                  no different trends between weapons
quicker in the women than men.                                                                                        or genders, so the analysis is combined

                                                                                                                                                                      Relative Performance
                                                  14
                                                                                                                      across the whole sport.                                                0.95
                                          Score

                                                                                                                      Quite remarkably, performances at
                                                  13                                                                  WUGS come very close to those at the
                                                                                                                                                                                             0.90
                                                                                                                      Olympics, with bronze medal scores
 sport stats                                             OLY3                                                         averaging 99.5% and 8th place scores                                            OLY3
                                                  12
 n	129 male and 48 female                              OLY8                                                         averaging 96.8%, compared to 8th at                                             OLY8
     Gymnasts from 40 countries were                     WUG3                                                         OLY being 96.0% of an OLY medal!                                       0.85     WUG3
     represented in Shenzhen 2011                 11     WUG8                                                         In comparison, the CWG are relatively                                           WUG8
 n	Gymnastics is a core sport at the                   CWG3                                                         weak, averaging 91.5% and 85.9% for                                             CWG3
     Universiade, and also includes                      CWG8                                                         3rd and 8th. Thus shooting is probably                                          CWG8
                                                  10                                                                                                                                         0.80
     Rhythmic Gymnastics                                                                                              the clearest indicator of the quality of
                                                       2004   2005   2006   2007   2008   2009   2010   2011   2012   the WUGS.                                                                     2004   2005   2006   2007   2008    2009     2010     2011       2012
                                                                                   Year                                                                                                                                         Year
PLACING HIGHER EDUCATION IN THE PERFORMANCE PATHWAY - A PERFORMANCE ANALYSIS OF THE WORLD UNIVERSITY GAMES - FISU
Swimming                                                                                                  performance
                                                                                                           required to
                                                                                                                                             Table tennis                                                                        World Ranking required to
                                                                                                                                                                                                                                    win a medal at WUG’s: 86
                                                                                                           win a medal
                                                                                                            compared
                                                                                                             to OLY

Swimming is one of the staples of major                                                                                                      Table tennis is the youngest                 a consistent difference between the 2
Games, with the Olympics generally                                                                                                           compulsory sport in the programme            events). In terms of depth, 8th in WUGS          sport stats
considered the pinnacle of the sport. Thus                                                                                                   of the Summer Universiade but it has         and CWG averaged 162nd and 297th,                n	128 male and 93 female players
it provides an excellent benchmark for                                                                                                       a long history within the FISU World         respectively, evidently showing that the             competed in Shenzhen 2011
comparison of highly consistent data sets,                                                                                                   University Championships.                    tournaments are far weaker than the              n	Table Tennis is a Core sport at

                                                                                                            97.5%
for the purposes of this analysis looking at                                                                                                                                              Olympics, but that the WUGS may have                the Universiade
                                                                                                                                             While both OLY and WUGS include
only pool events included in the Olympics.                                                                                                                                                more strength in depth than CWG.
                                                                                                                                             individual and team table tennis
There appeared to be no different trends
                                                                                                                                             competitions, world rankings could
between strokes or individual versus                                                                                                                                                                      350
                                                                                                                                             only be traced for individual players
relay events, so these were averaged by                                                                                                                                                                         Table tennis (COMBINED)
                                                                                                                                             rather than national teams. Hence
gender. No account has tried to be made                                                                                                                                                                                                       297.4
                                                                                                                                             this analysis only details individual                        300
for changes in competition formats (e.g.
                                                                                                                                             competitions.The Olympic Games are
heats, semis, finals) or technology (e.g.
                                                                                                                                             understandably the strongest of the 3                        250
swim suits).
                                                                                                                                             Games. It appears that in both men’s
With the Olympics as the benchmark, it is                                                                                                    and women’s events, the strongest

                                                                                                                                                                                          World Ranking
                                                                                                                                                                                                          200
clear that both the WUGS and CWG are of                                                                                                      players take part, such that averaged
a very high standard. In men’s events, to                                                                                                    across the Athens, Beijing and London                                     162.7
win a medal in WUGS and CWG requires                                    101
                                                                                                                                             Games, and across genders, the bronze                        150
a performance averaging 97.4% and                                                men’s swimming (average)                                    medallist ranked 5.7 in the world; the 8th
97.8% of an Olympic medal, respectively;                                100                                                                  place calculation averaged 27th showing                      100    86
for women, the equivalent statistics are                                                                                                     the variability present in table tennis                                                 73
97.5% and 98.3%. The slightly higher                                    99                                                                   tournaments. In comparison, 3rd place
requirement for women’s medals at CWG                                                                                                        across the last 3 WUGS averaged 86th in                      50
                                                                                                                                                                                                                                                                          27
                                               Relative Performance %

may be indicative of the particular strength                            98                                                                   the world, and 3rd place across the last                                                                            5.7
of Australian women over the past decade,                                                                                                    2 CWG averaged 73rd (the latter statistic                    0
                                                                        97
who arguably have been world leaders. In                                                                                                     was perhaps skewed by a particularly
all cases, these medalists would have been                                                                                                   high ranking player medalling in the                               WUG3   WUG8      CWG3        CWG8               OLY3    OLY8
                                                                        96
close to an OLY final (98.1%).                                                                                                               Delhi Games, rather than necessarily                                                         Event

Depth is slightly stronger at WUGS than                                 95
                                                                                 OLY3
at CWG, particularly among the men: 8th                                          OLY8
                                                                        94
place at WUGS requires 95.3% and 94.9%                                           WUG3
of an OLY medal for men and women                                                WUG8
                                                                        93
respectively, with the CWG equivalents                                           CWG3
being 94.0% and 94.3%. The depth of                                              CWG8
                                                                        92
WUGS most likely reflects the greater range
of countries involved in the Universiade.                                     2004   2005   2006   2007   2008   2009   2010   2011   2012
                                                                                                          Year

                                                                        101

 sport stats                                                                     women’s swimming (average)
                                                                        100
 n	340 male and 255 female
     Swimmers competed in                                               99
     Shenzhen 2011
                                               Relative Performance %

                                                                        98
 n	Swimming is a Core sport at the
     Universiade
                                                                        97
 n	Famous names to have
     competed at the Universiade                                        96
     include Britta Steffen (Germany)
     – 50 and 100m freestyle Olympic                                    95
                                                                                 OLY3
     Champion 2008 and Double                                                    OLY8
     Universiade gold-medallist 2007,                                   94
                                                                                 WUG3
     and Frederica Pellegrini 200m                                               WUG8
                                                                        93
     freestyle Olympic Champion                                                  CWG3
     2008 and Double Universiade                                                 CWG8
                                                                        92
     gold-medallist 2007.
                                                                              2004   2005   2006   2007   2008   2009   2010   2011   2012
                                                                                                          Year
performance
Weightlifting                                                                                        required to
                                                                                                     win a medal
                                                                                                                                            Summary of findings
                                                                                                      compared
                                                                                                       to OLY

                                                                                                                                            Through this analysis, it is clear that the
                                                                                                                                            relative strength of competition between
                                                                                                                                            the University and Commonwealth
                                                                                                                                            Games is sport specific, with sports

                                                                                                      90.7%
                                                                                                                                            such as track athletics and swimming
                                                                                                                                            – where Commonwealth nations like
                                                                                                                                            Australia, and the Caribbean and African
                                                                                                                                            countries dominate the Olympics –
                                                                                                                                            favoring the Commonwealth Games.
                                                                                                                                            However, highlighting such specificity,
                                                                                                                                            competition in athletics field events is
                                                                                                                                            considerably stronger in the University
                                                                                                                                            Games. Likewise, archery (particularly
                                                                                                                                            women’s), artistic gymnastics,
                                                                                                                                            basketball, shooting and weightlifting
                                                                                                                                            all showed higher performance
                                                                                                                                            standards in the Universiade than
                                                                                                                                            Commonwealths. Further, there were
                                                                                                                                            signs of more depth – not surprising
                                                                                                                                            considering the number of participating
                                                                                                                                            nations and athletes – in men’s
                                                                                                                                            swimming and table tennis.
                                                                                                                                            There are clearly strong arguments –
 sport stats                                                                                                                                around the scale, performance standard
                                                                                                                                            and experience of environment – to
 n 140 male and 76 female lifters                                                                                                         factor the World University Games in
     from 34 countries competed in                                                                                                          to the performance pathway of many
     Shenzhen 2011                                                                                                                          sports, providing perhaps the closest
 n W
    eightlifting is an Optional sport                                                                                                      analogy to the Olympics outside of
   at the Universiade                                                                                                                       the Olympiad itself. Bringing together
                                                                                                                                            hundreds of athletes under the banner
                                                                                                                                            of Team GBR, competing against truly
                                                                                                                                            global competition, in grand stadia with
In the past decade, weightlifting has      relation to depth, 8th place in WUGS                    in an absolute sense, it required a      tens of thousands of spectators, and
only appeared in the most recent           required performances of 83.9% and                      performance to place 8th at WUGS         evidently at world class standard is
WUGS in Shenzhen. There, it included       79.5% of an OLY medal, compared                         within 2-3kg either way of 3rd at CWG    invaluable preparation.
all of the Olympic categories, except      to 73.0% and 68.3% in CWG. Indeed,                      for both men and women.
the lightest for women (the 48kg                                                                                                            For details of the Universiade
class). Hence, this analysis looks at                                                                                                       and the opportunity as an NGB or
                                                                1.05
the combined totals for men’s and                                                                                                           student athlete to fully engage,
                                                                          women’s weightlifting                                             please visit www.bucs.org.uk/kazan
women’s weightlifting competitions                              1.00
averaged across the 56, 62, 69, 77,
85, 94, 105 and +105kg classes for                              0.95
men and the 53, 58, 63, 69, 75 and                                                                                                            sport stats
+75kg classes for women.                                        0.90                                                                          n	Shooters need to hit 99.5% of
                                         Relative Performance

                                                                                                                                                   Olympic medal performances to
In its single appearance in the WUGS,                           0.85
                                                                                                                                                   medal at WUGS, and swimmers
the weightlifting competition was of
                                                                                                                                                   97.4%
considerably higher standard than                               0.80
any of the CWG events in the past                                                                                                             n	In Archery, Diving, Shooting,
decade. For example, medaling in                                0.75                                                                              Swimming and Weightlifting,
                                                                          OLY3                                                                    a WUGS medal performance
WUGS required performances of                                             OLY8
90.7% and 90.6% of Olympic medals                               0.70                                                                              would make an Olympic Final
                                                                          WUG3
for men and women respectively, while                                     WUG8                                                                n	In 11 of 21 analyses, the
                                                                0.65
in CWG the equivalents were 84.5%                                         CWG3                                                                    performance standard of WUGS
and 81.1%. For women especially, a                                        CWG8                                                                    was stronger and/or deeper
                                                                0.60
medal in WUGS would have earned                                                                                                                   than CWGs
them a place in the OLY final. In                                      2004   2005   2006   2007   2008     2009    2010     2011    2012
                                                                                                   Year
Kazan 2013                                                                                                                Partner with BUCS

key Facts on the                                             nO
                                                               ut of the 50 sports venues that will be used during the
                                                              Universiade, 30 will be newly built
                                                                                                                          The World University Games showcases the best of student sporting talent with
                                                                                                                          Team GBR athletes representing a broad selection of BUCS Universities from
                                                                                                                                                                                                              Case Study: Xtep,
                                                                                                                          across Great Britain. Through BUCS, organisations can enjoy working with this       World University
2013 Summer                                                  nT
                                                               he enormous volume of work carried out for the
                                                              preparation and holding of the 2013 Universiade allowed
                                                                                                                          sporting talent and aligning themselves with dedicated student athletes including
                                                                                                                                                                                                              Games 2011
                                                                                                                          future Olympians.
Universiade                                                   Kazan to bid for the hosting of other important world
                                                              sporting events. As a result, Kazan will hold the FINA                                                                                          Xtep partnered with BUCS as the

                                                                                                                            World University Games
                                                              World Water Sports Championships in 2015 and the                                                                                                official kit supplier for the 2011
Dates: July 6th to 17th, 2013                                 FIFA World Cup in 2018                                                                                                                          World University Games Team GBR
City: Kazan, Russian Federation                              nT
                                                               he budget for Kazan 2013 exceeds £3 billion –               2013, Kazan, Russia.                                                              delegation. The games were very
                                                                                                                                                                                                              successful for Team GBR with over
                                                              composed of an operational budget of £250 million and
                                                                                                                             The games in numbers:
                                                                                                                                                                                                              70% of GB athletes exceeding their
2013 Summer Universiade                                       an infrastructure investment of £2.8 billion                                                                                                    personal performance aspirations,
nK
  azan is the capital of the Republic of Tatarstan. It      nT
                                                               o be eligible, Great Britain athletes must hold a UK                                                                                          entry rankings or PB’s during
 is one of the largest economic, scientific and cultural      passport, be between 17 and 28 years old, and be                n 13,500 participants                                                          the 2011 WUGs with the games
 centres in the Russian Federation. Kazan has acquired        studying at University (anywhere in the world) OR have                                                                                          representing the highlight of the
 the right to be officially called the “Third Capital” and    graduated in the previous academic year                          n 170 countries                                                               season for many of the athletes.
 “Sports Capital” of Russia and is also known as the city                                                                                                                                                     Xtep provided the Team GBR
                                                                                                                               n 1,500 accredited media
                                                             nT
                                                               eam GBR’s mission is to provide the best opportunity
 of students                                                  for all participants to meet and exceed their performance                                                                                       delegation with full leisure kit for

                                                                                                                                 0 hours of dedicated coverage on
nF
  rom July 6th to July 17th, 2013, more than 13,500          targets and aspirations at the Games                                                                                                            the duration of the trip to Shenzhen
 athletes and members of delegations from 170 countries
                                                                                                                               n6                                                                             for the 2011 games. The Team
 as well as more than 1,500 media representatives are
                                                             nB
                                                               UCS vision is to enhance the student experience
                                                              through sport
                                                                                                                                Eurosport and Eurosport 2                                                     GBR delegation was made up of
 expected in Kazan                                                                                                                                                                                            220 individuals representing 40

nA
  bout 100,000 tourists and fans from Russia and abroad
                                                                                                                               n 50,000 tourists                                                             universities or colleges in the UK.
                                                              For more information please contact                                                                                                             Xtep enjoyed extensive host nation
 will visit Kazan for the Universiade
                                                              Neil Rogers Head of International Programmes                      n 700,000 ticket sales                                                       and international media coverage
nD
  uring the Universiade the FISU Conference on                                                                                                                                                               (which was secured through BUCS
                                                              e neil.rogers@bucs.org.uk
 “University and Olympic Sports: two medals – one goal”       t +44 (0)207 633 5089                                             n 20,000 volunteers                                                          dedicated media officer) as well as
 will be held in Kazan from July 6th to 10th, 2013                                                                                                                                                            leveraging their sponsorship through
                                                                                                                                                                  get (£2.8bn)
                                                                                                                                n 120bn rubles infrastructure bud                                            Team GBR athlete appearances,
                                                                                                                                                                                                              sponsor events and brand exposure
                                                                                                                                                                    (£250m)
                                                                                                                                n 10.5bn rubles operational budget                                           to over 10,000 participants from
                                                                                                                                                                                                              over 150 countries.
                                                                                                                                                                     hletes)
                                                                                                                                  redicted team GBR gender split (at
                                                                                                                                nP
                                                                                                                                 57% female/ 43% male

                                                                                                                          BUCS Commercial current and previous partners include Mars,
                                                                                                                          PwC, Lucozade, Xtep, Kukri, Red Bull and Nike.

                                                                                                                                                                                                              For further information or to discuss
                                                                                                                                                                                                              the opportunities available with
                                                                                                                                                                                                              BUCS further please contact:
                                                                                                                                                                                                              Alex Scotcher
                                                                                                                                                                                                              Head of Commercial,
                                                                                                                                                                                                              Communications and Marketing
                                                                                                                                                                                                              e alex.scotcher@bucs.org.uk
                                                                                                                                                                                                              t +44 (0)207 633 5080
 The main stadium has capacity for 45,000 people
 and was designed by Populous, also responsible for                                                                                                                                                           Lou Allen
 designing Arsenal’s Emirates Stadium and the London                                                                                                                                                          Sponsorship Account Manager
 2012 Olympic Stadium                                                                                                                                                                                         e Louise.allen@bucs.org.uk
                                                                                                                                                                                                              t +44 (0)207 633 5081
British Universities & Colleges Sport
20-24 King’s Bench Street, London SE1 0QX
T: 020 7633 5080 F: 020 3268 2120
E: info@bucs.org.uk
www.bucs.org.uk
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