CHANGE THE WAY YOU TRAVEL - TRAVEL + FASHION - PRINT ONLINE TABLET EVENTS POP-UPS - SUITCASE Magazine
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TRAVEL + FASHION
CHANGE THE WAY YOU TRAVEL
PRINT • ONLINE • TABLET • EVENTS • POP-UPS
suitcasemag.c om 1
85%INCREASE IN SALES
2014-2015
61%
INCREASE IN UNIQUE
USERS 2015
no.1
TRAVEL & REGIONAL IN
THE UK APP STORE 2015
The Magazine as seen in: awards + noMinaTions:
PRINT IS DEAD. WOMEN OF THE FUTURE
LONG LIVE PRINT AWARDS
The World’s Best Independent Founder Serena Guen Winner
Magazines by Prestel Publishing 2014
SUITCASE is the world’s first multi-media travel and
fashion magazine targeting readers with a global
mindset. One step ahead of a tour guide, SUITCASE
aims to inspire people, to help them discover different
destinations; in essence, SUITCASE exists to change the
way people travel.
Through a quarterly print magazine, iPad and iPhone
apps, daily updated website, weekly newsletter and
events, the magazine acts as a bridge between cultures SHORTLIST BEST TRAVEL STAFF PICK
INSPIRED BLOG vimeo.com
around the world.
A Hotel Life Awards
“Move over Condé Nast, IPC, Hearst and the “[Serena Guen is] the “Travel Bible” “Travel experts” “Travel guru”
rest - there are new young publishing tycoons Mark Zuckerberg of Topshop Grazia Harpers Bazaar
in town” publishing”
Evening Standard Bloomberg
suitcase
Print Magazine
54%
increase in sales
2015
Often referred to as a ‘coffee-table book’, SUITCASE prints
its iPad sized magazine quarterly with the only EMEA
registered printer in the country.
CIRCULATION READERSHIP
63,000 184,000
COVER PRICE
FREQUENCY
£6
Quarterly
our readers where? global CirCulaTion
Distributed globally in newsstands, WH Smith’s, specialist retail
outlets (Selfridges, Harrods, Barnes & Noble and Palais du Tokyo),
select hotels and airports. UK
SUITCASE Magazine is distributed in the most important creative USA and Canada
FEMALE MALE and forward-thinking areas in the cities of 30 countries.
Rest of Europe
69% 31%
For a full list of stockists click here: suitcasemag.com/stockists
Asia
HOTELS: Australia
Ace Hotel
Hospital Club Rooms South America
Mercer Hotel
Africa
AGE MEDIAN HHI
24-39 £80K
suitcase magazine 3
regular Features
print
CITY GUIDES BOOKS, APPS AND SNACKS
(TBC) (SPS)
X4-5 PER ISSUE The best products to bring on a
Length and format depends on plane.
place.
SUITCASE MEETS
EDITORIAL SHOOTS (2-6 PAGES)
(TBC) X1-3 PER ISSUE
X3-4 PER ISSUE An interview with a personality.
On location and one in London Previously included:
relating to theme of the issue. Scarlett Johanssen, David
Attenborough etc.
WHAT TO PACK
(DPS) PHOTOGRAPHER’S DIARY
In FlIghT
jomalone.com
X3-4 PER ISSUE (6 PAGES)
A still life shoot of the best clothes A breathtaking series taken by a
and products to take to the main photographer on his or her travels.
destinations per issue. Previously included: David Alan
1
Harvey, Gray Malin etc.
2
100ML
3
(DPS) THE WHEEL THING
A still life shoot of the best beauty (SPS)
products to take on the plane. Our favourite suitcases of the THE WORLD OF J O M A L O N E™
4 5 6
season. Unexpected scents. Coveted candles. Elegant gift giving.
#LIVINGINMYSUITCASE
1. Bang & Olufsen BeoPlay H8 Headphones £399, 2. Loxley Windermere Wallet £135, 3. Tom Ford Lip Colour Sheer
in Paradiso £37, 4. Paperchase Noto Stone Journal £14, 5. Olivia von Halle Silk Eyemask £35, 6. Chantecaille Vital
Essence £84
SUITCASE MAGAZINE 17
(DPS) IN MY SUITCASE
Personal photographs of a (SPS)
personality on holiday. BACK PAGE
Bonnie
WHAT’S IN YOUR SUITCASE?
Previously included: Inside a celebrity’s suitcase.
WRIGHT
Quite Simply the lightest soft
Word s by
case we’ve ever made. C A M I LLA DAVIES
Chelsea Leyland, Goldierocks, Previously included: SM: What are your favourite fashion eras?
BW: I quite like the 60s and 70s. The flamboyant colours and
A t 29 years old, A-list actress Scarlett Johansson has been
lucky enough to have already enjoyed a prolific career in
film. And when your craft involves circumnavigating the globe,
rural Scotland to shoot Under the Skin, which brought about a
number of challenges.
a passion for travel certainly helps. ‘Well the Highlands were a new travel experience for me. The
Tracey Sedino etc. Ella Eyre, Chloe Howl, Olivia
shapes. I love accentuating those shapes – you know, small waist
and big trousers. The femininity of it. weather was harsh and it was like Scotland was trying to expel
Shooting on locations as culturally diverse as Barcelona, the us from the land! But that certainly added to the atmosphere –
SM: What country are you dying to visit? Highlands and Taipei, Johansson has become adept at packing it’s so much easier to get into a role or into a character when all
BW: I’ve never been to Brazil and I’d love to go. I used to surf a the perfect suitcase. A regular on film sets since childhood, around you there is so much that’s not normal. There were some
Palermo, BANKS etc.
lot as a kid (my mum’s family is from Australia) so I’d love to go she’s familiar with globetrotting for business, while her much- fantastically bleak shoots in absolute wilderness and I loved that.
surfing in Costa Rica. documented yachting escapades demonstrate that, like the rest I also loved the busy, slightly raw thrill of being in Glasgow, so
Scarlett’s
of us, she can’t resist the lure of a luxury holiday. it was like two very different experiences within the same film.’
SM: What have been the most memorable locations that
IN FLIGHT
you’ve gone to since you started acting? The American actress may have a well-stamped passport, but Rural highlands and urban high-rises may not have much in
BW: I made this film [After the Dark] four years ago in Indonesia. she’s adamant that her upbringing has kept her, in one sense of common, but both environments afford Johansson one luxury.
We got to shoot in locations that were insane. We were filming the word, grounded. ‘In New York I can walk everywhere and no one ever bothers me.
on the grounds of Buddhist temples, at the base of Mount Bromo People in New York… when they see a celebrity, they look, shrug
and islands all around Jakarta. It was just crazy. It was like the ‘I never moved to LA,’ she explains. ‘It was just a step too far for their shoulders, and continue on.’
ENTERTAINMENT
gap year I never had. Scarlett Johansson reveals the things that me and that’s why I’ve always stayed in New York – it’s nice to
keep her grounded when travelling from have consistency, to have my friends around me, and to know Playing an alien traipsing the Earth in search of human prey in
SM: You recently moved to New York, how have you found continent to continent the place so well. Glasgow, Scarlett’s role included luring real-life Glaswegians
it so far? into her van – after filming, the unsuspecting men were asked
BW: I really love it here. I respond to hectic, busy cities. ‘It’s also a great gateway to travel, particularly when heading to sign a contractual agreement. The lack of recognition was
(SPS)
to Europe for whatever reason, and that’s always been really refreshing for the actress.
SM: What are your favourite places that you’ve discovered important to me.’
in New York? ‘I think the film’s intentions replicated the intentions of any
W e know her as the youngest sister of the Weasley clan and BW: I love Miss Lily’s and all the independent Japanese Born to an architect father, and a mother from the Bronx, traveller – you really want to immerse yourself in the real people
Harry Potter’s true love, but Bonnie Wright has come a restaurants in the East Village. I like Minetta Tavern in the West Johansson identifies with the urban sprawl of the Big Apple. ‘I behind a place, whether that’s in Glasgow or London or Madrid
The best products to bring on a
long way since her days as Ginny. Having recently relocated to Village. I also find, weirdly, that I can be more healthy here than I know that city better than the back of my hand,’ she declares. or wherever. You need to get away from the tour guides and the
the Big Apple, the 24-year-old has thrown herself into writing am in London. During the day I love places like Juice Press and ‘New York doesn’t give a sh*t basically, so it feels like we are all typical tourist traps, and that’s what we achieved. I loved that.’
and directing and is currently working behind the camera on her Sweetgreen. crammed together in this one crazy city, these different socio-
first feature film. economic backgrounds, different races, different cultures. It’s a While professional paparazzi, in New York at least, are easy
SM: What do you like most about the city? melting pot; that’s its real attraction.’ to deal with, Johansson reveals that what she calls ‘citizen
plane. SUITCASE MAGAZINE: What’s in your suitcase? BW: I love how condensed it is. I love walking here, I pretty much paparazzi’ are quite a different matter. Laughing, she recounts
BONNIE WRIGHT: Headphones and something to write in. walk everywhere. Every block has something of interest. There And it’s just as well that Johansson is such a fan of life Stateside, a tale of being spotted at the airport by a middle-aged woman.
Aesop ginger flight therapy or resurrection hand cream, a Muji are hundreds of characters from all different worlds in every part given that she may find herself marooned there for a few months ‘She asked me, “Oh, my daughter is your biggest fan and she loves
eye mask, James Perse leisure clothes and Miu Miu or Prada of New York. So for me, observing people and life is what I do this year following the birth of her first child – due later this your work so much. Are you Taylor Swift?”’
printed shirts. all day every day, and it’s why I like making films – because it’s year with advertising executive fiancé Romain Dauriac.
retelling those moments or creating stories out of them. Perhaps the country pop star can become a useful alias. After all,
SM: What music do you listen to when you travel? Much of the past year has been spent on the road, however. next time the actress is spotted in the waiting lounge it may be
BW: I like a mixture: from Leonard Cohen and Bob Dylan to SM: In another life, if you weren’t acting, writing and And despite the actress’s love of cultural diversity, she recently harder to devise a quick escape; a baby in tow makes for a heck
electronic and dance. I listen to a lot of instrumental music when directing, what would you do? swapped the American metropolis for the rugged contours of of a lot more luggage!
I’m writing. I find writing while listening to music can be hard BW: I really like cooking and food, so I’d either be a chef or have
– just trying to differentiate the voices when you write from the my own restaurant. Or if I were to come back with a whole new
voices of the lyrics. skill set, I’d want to come back as a dancer.
160 SUITCASE MAGAZINE www.antler.co.uk 20 SUITCASE MAGAZINE SUITCASE MAGAZINE 21
TOTAL PAGE COUNT 164
suitcase magazine 4
Key Dates
2015/2016
THEME DESTINATIONS ADVERTISING CLOSE ON SALE
CELEBRATION India
L.A.
29th January 2015 5th March 2015
Las Vegas
New Orleans
Sweden
WATER Canada
Cornwall
16th April 2015 4th June 2015
Greece
Philippines
OUR PLANET Quito & Galapagos
Norway
28th July 2015 3rd September 2015
Jamaica
BOUNDARIES Arizona
Iceland
21st October 2015 3rd December 2015
North Pole
Other destinations TBC
ART Paris
Florence
8th January 2016 3rd March 2016
Mexico
Istanbul
Other destinations TBC
RAINBOW Morocco
China
27th April 2016 2nd June 2016
Cinque Terre, Italy
Cape Cod
Other destinations TBC
suitcase Magazine 5
suitcaseMag.coM
61%
increase in unique
users 2015
our readers The sTaTs
FEMALE AGE MALE 74,000 25,000 2 mins 30 secs
70% 18-34 30% Impressions per month Unique Visitors Avg. duration spent on site
MEDIAN HHI UK USA REST OF WORLD 29,000+ 35,000+ 15,000+
£80K 40% 17% 43% 15 million impressions per month
suitcasemag.c om 6
regular Features
suitcasemag.com
TRAVEL GUIDES
WEEKLY
Guides written by local influencers
from around the globe.
INSIDER GUIDES
Top tips and recommendations
from local influencers and
celebrities.
WHAT TO PACK
WEEKLY
Linked to the travel guide of the
week.
PHOTOGRAPHER’S DIARY
WEEKLY
A selection of high-quality photos
from a photographer’s travels.
100ML
BI-MONTHLY
Click through to buy the best
beauty products to bring on the
plane.
TRAVEL DIARY
An up close and personal photo
and text diary of an influencer.
EDITORIAL SHOOTS
BI-MONTHLY
SUITCASE MEETS
An interview with a local
personality.
IN MY SUITCASE
Inside the suitcase of a celebrity.
CULTURAL FEATURES
Insightful articles on music, the
arts and fashion from around the
world.
BOOK REVIEWS
NEWSLETTER suitcasemag.c om 7
suitcase Digital
No.1 ToP 5 ToP 20 WhaT’s hoT
Top Grossing in Travel in the in the app store Featured in the
Newsstand app in UK app store in the USA What’s Hot section
Travel & Regional worldwide
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Premium Interactive guides
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Integrated Google Maps
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aDvertising
Print 2015
POSITION
STANDARD
PRICE
SIX
MONTHS
NINE
MONTHS
TWELVE
MONTHS
CreaTive soluTions
Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative
Inside Front Cover way to communicate a unique message to an engaged audience. Directed by the magazine’s
£12,250 £20,825 £29,400 £36,750
DPS creative founders and editorial directors, SUITCASE promotions offer diverse and engaging
multi- media and interactive solutions, including but not limited to advertorials, films,
Inside Back Cover £6,450 £10,965 £15,480 £19,350 contract publishing and events.
Bespoke campaigns POA
Outside Back Cover £8,150 £13,855 £19,560 £24,450
DPS £9,750 £16,575 £23,400 £29,250
Banyan Tree ANA
SPS £5,450 £9,265 £13,080 £16,350 Banyan Tree + SUITCASE
ANA + SUITCASE
OCEAN RE-AWAKEN MIND, BODY AND SOUL IN THE MALDIVES
If you consider yourself and your other half one of those ‘active
couples’, then Angsana Velavaru is your ideal holiday destination.
OF LOVE
Haute Cuisine
With a wide variety of over 100 activities offered at the beach,
in the lagoon or in the ocean, there’s no doubt this resort will
keep you well entertained. Experience the spa where natural
ingredients will nourish mind, body and soul, followed by a drink
ANGSANA BALACLAVA MAURITIUS
at the bar on the sandy beach and fresh seafood infused with
Asian twists.
Nestled in the most romantic and exotic spots across the Indian
Words by
Ocean, Banyan Tree Hotels & Resorts have created special “A guest asked us to put a love letter he had written into an empty JOSIE AYRE
sanctuaries, perfect for romantic getaways, anniversaries, bottle, which we did along with a rose, and placed it on the beach
honeymoons and weddings. where we knew they would walk after dinner. The couple came
across the bottle; the lady picked it up and read the love letter as her Airlines are increasingly tapping into the desires of their high-flying customers, and
With resorts in the Seychelles, Maldives and Mauritius, their partner kneeled down to propose to which she said yes of course.” when it comes to dining in the air, carriers are bringing haute cuisine to passengers by
ANGSANA VELAVARU
A-team staff are on hand to make your celebration truly Nicholas Mason, General Manager, Angsana Velavaru securing partnerships with celebrity chefs. ANA has taken the challenge of creating
sPeCifiCaTions
unforgettable. luxurious in-flight meals to the next level by collaborating with two of the world’s most
BAREFOOT LUXURY IN THE MALDIVES famous chefs.
Each resort offers exclusive spa experiences, with highly trained Lying on a white sand beach, encircled by the transparent Indian
therapists to introduce you to a new level of relaxation; and their Ocean, Banyan Tree Vabbinfaru is the ultimate island destination ANA’s flights from Tokyo will now feature a new menu with Japanese and French
renowned catering team will satisfy your every craving, from for complete escapism. If you’re not having a freshly squeezed dishes developed by world-renowned chefs, Toru Okuda and Pierre Gagnaire.
French and Thai cuisine to fresh seafood. fruit juice and soaking up some rays, a wealth of water activities
await, from coral planting and diving to pampering treatments
Locally inspired architecture and indigenous artefacts in every at the award-winning spa and morning swims with stingrays
resort offer guests a unique sense of place. With a wide variety gliding beneath you. Dinners à deux can be organised by the
of activities and water sports, your stay will be packed full of resort’s catering team on your own private sandbank; perfect for
adventure. a romantic evening ahead.
ANGSANA IHURU
SUITCASE takes a look at the resorts in the Indian Ocean “One gentleman wanted to surprise his wife with a romantic
and asks their General Managers about the special romantic dinner. We decided to liaise with our Spa team to convert one of
All material to be supplied digitally as high All files should be checked before sending to
experiences they have created for couples staying at their resorts. HONEYMOON HEAVEN IN MAURITIUS the Spa Pavilions on the beach into a private venue for the dinner,
On the northwest coast of Mauritius, a very special honeymoon decorated with beautiful flowers and candles. Our Destination
THE ULTIMATE PROPOSAL IN THE MALDIVES at the boutique resort of Angsana Balaclava Mauritius awaits. Dining team suprised the couple with their very own ‘Secret Oasis.’”
Angsana Ihuru is the perfect spot for water sport lovers. Home Designed with couples in mind, this stunning beach resort is Srikant Peri, General Manager, Banyan Tree Vabbinfaru
BANYAN TREE VABBINFARU
to a shipwreck and one of the world’s best coral reefs, this also home to the island’s best spa, where hydrotherapy meets
resolution JPG/TIFF SUITCASE Magazine to ensure file and colour
boutique island resort is a marine-life haven. Enjoy drinks and pampering treatments. Nearby, you can venture through the
dinner seated above the ocean, or have a relaxing massage at shops of Grand Baie and Port Louis or visit the exotic Botanical TIE THE KNOT IN THE SEYCHELLES
Angsana Spa Ihuru. Gardens before taking a sunset yacht cruise accompanied by Overlooking the Indian Ocean, Banyan Tree Seychelles rests on
dolphins. one of the Indian Ocean’s best beaches, nestled between tropical
“A no-expense spared way to propose in style would be to organise verdant hills. Just a short drive from the airport, the resort offers
Gagnaire’s artistic approach to French gastronomy has garnered Similarly adorned with Michelin stars, Toru Okuda is regarded
a private fashion show with a well-known designer and A-list “A dream day would begin early – after waking in your private beach award-winning spa treatments, a selection of water sports and
integrity. This includes: Acrobat compatibility,
three Michelin stars for his flagship restaurant at the Hotel as the grand master of Kaiseki cuisine, an ancient Japanese
models. Taking place in the evening on our jetty surrounded by villa we would take you for a very unique breakfast in a special beautiful plantation-style villas, whilst the cuisine varies from
Balzac in Paris. From December 1, first-class passengers will culinary art which reveals the importance of produce and meat
the Indian Ocean, with invited hotel guests as well as the lucky submarine to experience vibrant marine life and a shipwreck or two. French and Creole to Thai Cuisine. With the spectacular scenery
be treated to dishes developed by Gagnaire such as a cushion according to the seasons. Okuda has chosen to create both
couple in attendance, the dramatic setting would include torches A couple of hours later we would take you on a private light plane of a lush forest behind and a panoramic ocean view in front, this
of roast Hakkinton pork accompanied by a slice of aubergine, hot and cold dishes to refresh passengers on long-haul flights.
and coloured flags, a private DJ and an entourage of Cirque du tour over the island, returning to the resort for a light lunch on haven is the perfect wedding destination.
tomme cheese from Savoie, chorizo and black rice with red Available now, first-class passengers can be treated to eight
Soleil members dancing on the beach. The show would culminate the beach, followed by a couple’s spa massage outside on a special
FULL DOUBLE PAGE image resolution 300 dpi for colour and
pepper. elaborate dishes, including octopus and adzuki beans simmered
with the couple invited to the stage, where the surprise proposal platform over the sea. The day would be complete with a private “Our weddings are simple and absolutely beautiful. The setting
in soy sauce, all while cruising at an altitude of 30,000ft.
would take place. After saying yes, the party would continue for in-villa BBQ dinner presented by our Head Chef, accompanied by could not be more perfect, on our powder white-sand beach of
the couple on the beach complemented by the DJ, a BBQ dinner and a jazz trio.” Intendance, with a backdrop of granite boulders and the turquoise
Cirque du Soleil performances.” Franck Seguin, General Manager, Angsana Balaclava blue waters of the Indian Ocean.”
BANYAN TREE SEYCHELLES
Ilias Vamvakas, General Manager, Angsana Ihuru Mauritius Ricardo Suarez, General Manager, Banyan Tree Seychelles
Bleed size 384 x 251mm greyscale/1200 dpi for monochrome bitmap
4 SUITCASE MAGAZINE SUITCASE MAGAZINE 5
14 FOR FURTHER INFORMATION ON BANYAN TREE HOTELS & RESORTS IN THE 15
INDIAN OCEAN, PLEASE VISIT BANYANTREE.COM AND ANGSANA.COM
Trim size 378 x 246mm images, all fonts embedded, colour CYMK. We
Text Area 368 x 236mm require 100% colour digital cormalin proof,
if final version proof is not supplied with the DKNY Abu Dhabi - Anantara Resorts
FULL SINGLE PAGE digital pages, then no responsibility can be
Bleed size 194 x 251mm accepted by SUITCASE Magazine for incorrect
Trim size 189 x 246mm imaging. DPS must be supplied as two single
Text Area 179 x 236mm pages.
HALF PAGE PLEASE NOTE
Horizontal 169 x 108mm SUITCASE Magazine cannot be held
Half Page Vertical 80 x 226mm responsible for the misprinting of an
advertisement or for any costs incurred in
ARTWORK DELIVERY: press as a result of advertising files which are
wetransfer, yousendit or dropbox to supplied incorrectly.
advertising@suticasemag.com
SUITCASE Magazine,
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W1F 7NJ N.B. Print rates are subject to change based on growth of the magazine
suitcase Magazine 9
aDvertising
Digital
online iPad
SUITCASE works closely with clients to create find the most effective way to market their Tailor-made to suit each client’s specific needs, a SUITCASE collaboration is an innovative
brands through a range of digital options. Whether it’s a simple but effective banner ad or a way to communicate a unique message to a engaged audience. Directed by the magazine’s
multi-media push, we ensure that our clients get the most out of their campaign. Please see creative founders and editorial directors, SUITCASE promotions offer diverse and engaging
a rough estimate of costs below: multi- media and interactive solutions, including but not limited to advertorials, films,
contract publishing and events.
FEATURES:
- Image tagging - Back links - Video
- In-app purchase - In-app subscription - Affiliate links
FULL PAGE ADVERTORIAL PRODUCT PLACEMENT
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45 CPM Depending on word count Programmes also available
Depending on size and and placement
placement
Max width - 690px
soCial Media
FORMATS: Bespoke social media
Jpg/Gif or Video mp4 - URL redirect - Supplied as html embed code advertising on request.
suitcase Digital 10aDvertisers
suitcase 11contact us
STRATEGY & PARTNERSHIPS
Natalie Keneally
natalie@SUITCASEmag.com
+44 (0)7584 550 983
ADVERTISING
advertising@SUITCASEmag.com
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SUITCASE MAGAZINE
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