Show Guide #PILIVE18 - #IMSHOW18
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
#PILIVE18
Show Guide
#IMSHOW18
Today we welcome over 2,500 delegates, 900 unique
companies, and over 60 countries from around the
globe for a celebration of performance marketing.
Following the success of last year’s event, we’re
We’ve doubled the meeting zones, invested in a extremely proud and excited to welcome you all
new community app, built a new outdoor yurt and to the global performance marketing event of the
we have an entirely new floor this year hosting the year that is PI LIVE and co-located Influencer
Pavilion Theatre and the Meet & Eat Zone. Marketing Show.
We’re in a fabulous grade two listed old fish market; Hosting over 70 speakers, over the course of two days, the
therefore you’ll need to familiarise yourself with the staircases stages at Old Billingsgate will represent the breadth and depth
and foot-flow. Follow the signage and use the interactive floorplan in the event of performance marketing, which continues to impress, challenge and evolve
app for guidance. year-on-year.
There are two networking bars: the Beer Garden, and Prosecco Lounge, both Representing a multitude of industry experts, demographics and nationalities,
open from 11:00 where you can use your drink tokens (if applicable) or accept all armed with insightful knowledge, experience and stories to share; the
contactless payments. Six KERB food trucks are located either outside in the PI LIVE agenda hits the mark for all in attendance, covering vital areas in
yurt or on the second floor. Complimentary refreshments including barista affiliate, performance, data and measurable marketing while uniting the
quality coffee and water are available throughout the venue. industry under one roof.
We welcome the Influencer Marketing Show to the mezzanine with a new With the influencer marketing industry flourishing, the action-packed agenda
Case Study Theatre kindly sponsored by Whalar. Capacity is limited therefore for the Influencer Marketing Show digs deeper into the nuts and bolts of the
arrive early to secure a seat and a pair of silent disco headphones! sector – from leveraging data at your disposal to maximise campaign ROI
to tackling transparency, authenticity and compliance when partnering with
Don’t forget to stick around for the networking drinks from 17:00 (although influencers.
some exhibitors may start early) – the fabulous LJ will be providing us with
acoustic tunes on the dome stage. Speaking of the agenda, the presentations in store for attendees at the
show are certainly not to be missed. On each stage, we’ll have an MC who’ll
Tonight we have two fantastic networking opportunities, the 2nd International moderate your questions to pitch to speakers, which you can ask via the
Performance Marketing Awards and the official After Party at Café de Paris app with the help of Slido. Make the most of the opportunity to question the
from 20:30. You’ll need a golden wristband to gain access to the party. Hunt experts, and don’t forget to vote up or down to enable them to pick the top
down one of the party sponsors for access or upgrade your pass at the questions.
helpdesk. Networking & VIP pass holders already have access and and have
been given their pass with their delegate pack. In addition to Slido, download the PI LIVE event app – your essential
companion to keep track of everything across the two-day event. You can
A huge thank you to the PerformanceIN team and all of our amazing sponsors personalise your schedule, be notified when sessions are starting, and contact
and exhibitors who enable us to put performance marketing in the spotlight for and arrange meetings with other delegates attending the show.
two very special days.
Lastly, enjoy the show! We hope you leave PI LIVE and the Influencer
Enjoy the show and don’t forget to get involved by using the hashtag Marketing Show feeling confident to use what you’ve learnt to help steer your
#PILIVE18 and #IMSHOW18 on all of your social channels. business goals in the right direction.
Mustafa Mirreh, Senior Digital Journalist, PerformanceIN
Matthew Wood, Director, PerformanceIN
Leverage
Cutting-Edge
Technology
Our innovative, data-driven,
omni-channel solutions open the door
to unlimited opportunity by connecting
you with customers.
NEW
AFFILIATE PERSONALISATION
CROSS - DE VICE Designed to maximise the value of affiliate partnerships, our
COOK IELESS TR ACK ING Affiliate Personalisation solution provides new ways to partner
and, ultimately, discover the full potential of your relationships.
AFFILIATE CUS TOM ER INSIGHTS
Set yourself apart from your competition and maximise all the
VERTIC ALISED INTEGR ATIONS & INSIGHTS benefits of your affiliate partnerships through the only scalable,
AD & CONTENT MONE TISATION SUITE fully customisable, one-to-one customer-centric solution in the
market.
DAY ONE, MONDAY 15 OCT
DOORS OPEN @ 20:30
Global Marketplace. Local Expertise. cj.com
WHERE
Café de Paris, 3–4 Coventry Street, London, W1D 6BL
EXCLUSIVE ACCESS
The official after party is ONLY open to delegates with golden After Party wristbands.
If you don’t have a golden wristband, a limited number are available for purchase
at the Registration Help Desk until 16:00.
Join Us for the 13th Annual
Performance Marketing Awards
30 April 2019 | The Grosvenor Hotel, Parklane London
HEADLINE SPONSOR PHOTOBOOTH SPONSOR
ENTRIES NOW OPEN
performancemarketingawards.co.uk
Nominations Open for the PerformanceIN 50 2018
PerformanceIN has launched the PerformanceIN 50 2018, a definitive list of the
year’s most important and influential individuals in performance marketing,
as voted for by the industry itself.
With nominations open until midnight November 5, the list will identify
industry members considered to be making invaluable contributions to the
advancement of performance marketing, whether that’s through technical
know-how, unmatched leadership, customer relationship prowess, their role
as an industry ambassador, or otherwise.
In terms of what factors constitute a PerformanceIN 50 marketer, we’ll be
keeping an eye out for demonstrable performance marketing leadership and
initiative within their business, and those that are vocal about the benefits
of performance marketing within wider digital advertising.
PerformanceIN will be releasing the PerformanceIN 50 2018 list in early
December, representing a list of the top industry leaders nominated who
have outshined the competition and garnered the round support of their
peers and partners.
Place Your Nomination Here: https://perfo.in/performance50
www.partnerize.com
contact@partnerize.com
Welcome to be an incredibly exciting phase
for us and you can expect to see
evidence of this step
to PI LIVE 2018 change of pace from as early as
the end of this year. Feel free to
The past 12 months have passed drop by our booth and share your
incredibly quickly and so it is ideas on things you would like to
important to use the event to take see Awin develop.
a step back and review the state
of the industry, the things we have PI LIVE is a great opportunity
accomplished, and those areas in to meet with industry peers,
our sights to tackle next. and discuss the latest hot
topics. From Awin, you can
Over the past year we’ve made expect a fascinating main stage
big strides in our journey to be the presentation on the international
definitive global affiliate solution patterns and local differences
provider. that Awin has witnessed in
online global retail events and the
Across the globe we have impact they have had on shopping
continued our investment in habits and advertiser tactics.
creating and rolling out a market- This will be followed on day two
leading platform whilst finalising when our Global Client Strategy
our merger with affilinet, forming Director will present a manifesto
closer ties with ShareASale and for affiliate marketing.
expanding into APAC via our
partnership with Commission I hope to see you at the Awin
Factory. It really has been a very booth where you can win prizes in
busy year! our game, and share a drink with
us at the end of day one.
Delivering the best of global and
local services on top of a best-
in-class technology platform is a
long term strategy for Awin, and
with one consistent platform in
place we can now start to focus
much more on enhancement and
new product innovation.
Given the size of our product and Ian Charlesworth
technology teams, this is going UK Country Manager
AFFILIATE NETWORK | WHITE LABEL SOLUTION | CAMPAIGN MANAGEMENT
A warm welcome to PI Live 2018 from everyone at Tradedoubler!
Earlier this year we asked the market to tell us what their main chal-
lenges were to being more successful with affiliate marketing. One
of the key challenges that came back was visibility of data and using
2,000+ 180,000+ 57m data to create actionable insights.
What’s surprising is that we were talking about similar theme’s a
Advertisers Active Publishers Conversions
year ago or more, so it’s time to crack it. In our panel session this
year we will be discussing the changing nature of the purchase
funnel and this goes hand in hand how to leverage data and action-
For advertisers and publishers, who want to grow their business, able insights.
Tradedoubler offers performance marketing and technology solutions
powering a unique network of connections. Tradedoubler is passionate about understanding the data we now
have available, so that we can help our advertisers and publishers
to Connect & Grow. What we now see is that the path to purchase
Global Premium Network is dynamic and can be leveraged, not necessarily by going down the
We have a premium network of 180,000+ active vetted blind alley of attribution, but by really understanding what is
affiliates, spanning a range of sectors. With over 280 happening and where value is being added.
employees, we do business in 83 countries and can work
with our clients anywhere in the world. When that is understood, informed decisions can be made about
investment, even if it means stepping outside the traditional CPA
payment model, and great results can be achieved.
Enhanced Expertise
Building and growing relations is our lifeblood and our If you want to take your affiliate marketing program to a new level,
expertise in managing performance-based campaigns has come and talk to our friendly team on Stand 12, who will be happy
been developed over 19 years. to show you what can be achieved.
Innovative Technology
We have the most accurate and reliable technology available
today to track, measure and analyse the performance of all Chris Russell-Smith
your multi-channel digital marketing activities. UK Managing Director
Get in touch. We would love to discuss how Tradedoubler can help your grow your
business. www.tradedoubler.com | info@tradedoubler.com
On the Menu Refreshments
Breakfast Served 8:00–10:30 @ Prairie Fire BBQ Smoothies, Liquid Nitrogen Ice Cream, Popcorn
Lunch Served 12:00–15:30 10:00 – 16:00
Coffee Liquid Nitrogen Ice Cream
i Lords
Nazar of Po
ke
Yur t @ Ou
oor Lunch t
door
@ Outd Lunch
Yur t
Indian S
treet Kit ies
@ Outd chen
Fire BBQ Smooth
oor Lun
ch Yur t Prairie loor
o r G round F
@ Indo st
in g b reakfa
er v
Also s
Popcorn
itos
u a rd o s Burr
L eet & E
at BBQ Dreamz
Flo or M
@ 2nd @ 2nd Floor Meet
& Eat
Water
Hi-Performance Affiliate Network
PI LIVE HEADLINE SPONSOR
Headline Sponsor
GET SET
FOR GLORY Webgains are extremely proud to continue supporting PI LIVE as a
Headline Sponsor for 2018. This conference is the premier place for
everyone in the performance marketing industry to network, share
We are the PERFORMANCE COACH of the ideas and show the world of digital how important affiliate is for a
industry, and we believe you should successful eCommerce strategy.
NEVER STOP LEARNING
2018 has been a year of change for Webgains and you can find out
Hear our CEO Richard Dennys speak about more from our CEO, Richard Dennys, on the Main Stage on Tuesday
the NEW GENERATION PERFORMANCE morning as he speaks about the “New Generation of Affiliate
MARKETING Marketing”. We also have some stars from our Account Management
MAIN STAGE. Day 1 at 11:20 – 11:50 team leading a roundtable discussion on “strategies for travel
clients to keep their affiliate program growing, active and engaged
Join us for our PEAK PERFORMANCE AND throughout the whole year”. I heartily recommend you make the
HOW TO ACHIEVE IT panel with top effort to attend both of these tremendously stimulating discussions.
athletes: Gail Emms MBE and Jake Sheaf.
MAIN STAGE. Day 2 at 14:50 – 15:20
From a personal point of view, this is my first year leading the
UK Webgains team at PI LIVE and is something I have been really
looking forward to. Our staff are our greatest asset and I welcome
TRAVEL VERTICAL WORKSHOP
everyone to come over to our stand, start a conversation with one
Level Three Workshop Room. Day 1 at 11:00 - 12:30
of our performance coaches and pedal your way to your very own
super healthy smoothie (with a twist!). You can also check out our
brand-new dashboard and tracking solution and see how Artificial
Intelligence will change the industry forever and give you the edge!
GET THE EDGE and keep fuelled
with a SMOOTHIE blended with one I hope all networks, advertisers, publishers,
of our BIKES.
agencies and partners alike make the most
of the two days we have together and look
forward to speaking to as many people as
Come to our stand #11 for your chance to
win a Balloon flight for two and take a possible.
photo against our wall of fame.
Derek Freer, UK Managing Director
#GetTheEdge
FLOORPLAN: GROUND FLOOR EXHIBITORS
GROUND FLOOR
A–Z OF EXHIBITORS ON GROUND FLOOR
GROUND FLOOR LUNCH YURT
advanced store.............................. 9 Optimus PM..................................51
40 38 37 36 35 Affiliate Future............................... 3 Outbrain.........................................48
BEER
GARDEN LUNCH YURT AffJet...............................................56 Partnerize......................................15
Arvato..........................................12B Payoneer.......................................... 4
40 3851
3750
3649
35 Awin................................................16 Planit...............................................22
34
11BEER 55 54 53 52 CJ Affiliate by Conversant.......33 Pricesearcher...............................55
GARDEN
7 56 57 58 59 Cloudfind.......................................50 Productsup....................................52
RECHARGE
STATIONS Connexity......................................28 Publisher Discovery...................20
51 50 49
34 Databowl.......................................40 Rakuten Marketing.....................17
MARIN11 55 54 53 52
47 48
33
DCMN.............................................53 Redu................................................19
8
DOME 7 6 56 57 58 59
Dealmoon UK...............................26 RevLifter.........................................23
STAGE 10 9
RECHARGE
STATIONS
5 Emailing Network......................... 1 Soreto......................................... 12D
MARIN 47 48
33 Finder..............................................24 Student Beans.............................59
8
ADOME
4
6
B 18 31 fullsight...........................................30 Taboola............................................. 6
17
STAGE 19
10 9
30
fullsight...........................................31 thoughtmix....................................58
12 20 29 5
D C
MAIN Genie Shopping...........................37 Total Digital...................................54
A B
21
22
18
28
27
31
3
4 STAGE GetReponse..................................38 Tradedoubler................................12
17
16 19
23
30
26
Global Savings Group............12C Uniqodo..........................................57
12 2
20 29 Groupon.........................................34 Visualsoft.......................................14
D C 24 25
MAIN
21 28 1
3 STAGE Honey.............................................35 Voluum............................................. 5
22 27
14 15
16 Honey.............................................36 Webgains......................................11
23 26 2 Inflecto Media................................. 8 WeGift............................................29
24 25 Insider......................................... 12A Yieldify............................................47
EVENT REGISTRATION 1 WAITING AREA
LeadByte.......................................27
14 15
Magic Freebies UK....................... 2
Marin Software............................10
ENTRANCE & EXIT
EVENT REGISTRATION WAITING AREA Messaggio.....................................25
Monetise........................................18
KEY: STAIRS COFFEE FOOD & BEVERAGE LUNCH
Monotote.......................................21
ENTRANCE & EXIT NMPi...............................................49
Optimise........................................... 7
KEY: STAIRS COFFEE FOOD & BEVERAGE LUNCH
FLOORPLAN: FIRST FLOOR EXHIBITORS
FIRST FLOOR
FIRST FLOOR WHALAR
SPEAKER
& PRESS
A–Z OF EXHIBITORS ON FIRST FLOOR
PROSECCO Billion Dollar Boy.........................68 Tailify...............................................76
CASE STUDY
LOUNGE Ghostlamp.....................................63 Whalar............................................60
THEATRE
HypeAuditor.................................80 Zorka.Mobi....................................66
indaHash.......................................75
60 SPEAKER
WHALAR & PRESS InfluencerDB................................72 NOOKERY
PROSECCO
61 CASE STUDY Intermarketing.............................61 Acceleration Partners.................G
LOUNGE
THEATRE Intermarketing.............................62 Marriott..............................................F
62
Mikz Alliance................................73 RedBrain.......................................... C
80 60 Onalytica........................................65 Shopping Links...............................E
63
64
61
Scrunch..........................................74
INFLUENCER
65
Social Circle..................................69
6662 MARKETING
68
SHOW
69
80
72
63
73
64
65 INFLUENCER
66 MARKETING
74
68
SHOW
69
72
75
73
76
A B C 74
NOOKERY CLOAK ROOM
75
D E F
G
76
A B C
KEY:
NOOKERY
STAIRS
D E F COFFEE
CLOAK ROOM
LUNCH
One True Global Network Delivering
G
Experiences People Love
Rakuten Marketing helps brands discover and attract new customers, and bring
them back again and again. Spanning affiliate, display and search, we offer local
KEY: STAIRS COFFEE LUNCH expertise on a global basis. Meet us at stand 17 at PerformanceIn Live to learn more.
RAKUTENMARKETING.COM
RM-UKMARKETING@MAIL.RAKUTEN.COMRequest
FLOORPLAN: SECOND FLOOR a Demo
Today!
SECOND FLOOR Introducing
Unifying Search, Social, and
FIRST FLOOR eCommerce Advertising
MEET & EAT
SPEAKER
WHALAR & PRESS
PROSECCO
CASE STUDY
LOUNGE
THEATRE
MarinOne solves the challenges facing today’s digital marketer by
60 bringing search, social, and eCommerce advertising into a single
PAVILION
61
platform. Maximise the results of your digital campaigns by gaining a
THEATRE
62
single view of your entire customer journey.
80 MarinOne gives advertisers a powerful new way to engage with people,
63
64
no matter which device they’re using or what channel they’re on—
65
66
INFLUENCER
MARKETING
ultimately driving more customers and higher revenue.
68
SHOW
69
72
73
74
INTERACTIVE
WORKSHOPS 75
76
A B C
NOOKERY CLOAK ROOM
KEY: STAIRS
D E F
G
COFFEE LUNCH
KEY: STAIRS COFFEE LUNCH
Learn More Today! www.marinsoftware.co.uk/marinoneDAY 1 SESSIONS DAY 1 SESSIONS
TIME ROOM SESSION TITLE TIME ROOM SESSION TITLE
09:30 – 10:00 MS Achieving C-Level Buy-In for Influencer Marketing 14:00 – 14:30 MS Solving the $500 Million Influencer Fraud Problem
09:30 – 10:00 DS Context is Everything 14:00 – 14:30 DS Influencing (Very) Different Generations
09:30 – 10:00 PV The Age of Agile Product Data - Why the Future of Advertising 14:00 – 14:30 PV How to Build a World-Class High-Performance Culture
is Feed Based
14:00 – 14:30 CS Not Just a Product Shot
10:10 – 10:30 CS How to Build an Organic Influencer Marketing Programme
14:50 – 15:20 MS Rakuten Marketing and Cult Beauty | How to Engage Consumers
10:20 – 11:00 MS KEYNOTE: Get It Done: Cutting Through Corporate Bullshit and Drive Growth in APAC
10:20 – 10:50 DS CRO is Dead: Mapping the future with Customer Journey Optimisation 14:50 – 15:20 DS 14 Landing Page Tips to Action Today to Make More Money
10:20 – 10:50 PV 10 Native Advertising Trends for 2019 and How to Profit From Them 14:50 – 15:20 PV Content Crisis: How Your Customers Will Save Your Butt
11:00 – 12:30 IW Partner Strategies for Travel Outside of Q1 15:15 – 15:40 CS An Ultimate Influencer Management Tool
11:10 – 11:30 CS How to Execute and Optimise With Data 15:20 – 16:50 IW Retail Workshop: It’s Not Too Late! Revamp Your Peak Campaigns
to Entice Modern Global Consumers
11:20 – 11:50 MS New Generation Performance Marketing
15:40 – 16:20 MS KEYNOTE: Unlocking Your Creativity: 3 Ways To Have Amazing Ideas
11:20 – 11:50 DS How to Implement a Winning PPC Strategy in Landscape Dominated
by Google and Facebook 15:40 – 16:10 DS Adopting the Consumer Mindset for your SEO Strategy
11:20 – 11:50 PV How to Deliver Genuine Conversions at Scale 15:40 – 16:10 PV ‘Hands Off My Grad’: Why Entry-level Progression is Vital
to the Performance Industry
11:40 – 12:00 CS Top Influencer Marketing Hacks 2018
15:50 – 16:15 CS Brands with Pride
12:10 – 12:40 MS Black Friday and the Evolution of Global Retail Events
16:25 – 16:45 CS Influencer Marketing Without the Proper Checks & Transparency
12:10 – 12:40 DS Influencer Marketing: A Global Disruption Driving Local Relevance
will Not Work
12:10 – 12:40 PV Going Beyond Conversion Rates: Why Incrementality is Vital in Mobile
16:30 – 17:00 MS AI for Marketing - Power Session
Partnerships
16:30 – 17:00 DS PINTEREST - Is it Search or is it Social?
12:10 – 12:30 CS Influencer Fireside Chat: How to Become a Collaborative Brand
16:30 – 17:00 PV AI: It’s Not All Hype
ROOM KEY DS Marin Dome Stage PV Pavilion Theatre Full agenda info in the essenttial event app
MS Main Stage CS Whalar Case Study Theatre IW Interactive Workshop Search for ‘PI LIVE 2018’ in your app storeDAY 2 SESSIONS DAY 2 SESSIONS
TIME ROOM SESSION TITLE TIME ROOM SESSION TITLE
09:30 – 10:00 MS KEYNOTE: Global Publisher Trends in Performance 14:00 – 14:30 MS Amplifying Brand Alongside Culture: How to make your brand famous
by building a platform that influences culture
09:30 – 10:00 DS Let’s Talk Amazon
14:00 – 14:30 DS The Cycle of Commission Erosion
09:30 – 10:00 PV How to Achieve Great Campaign Results by Correctly Leveraging
Programmatic Technologies 14:00 – 14:30 CS Projecting and Managing Campaign Performance on Instagram
10:10 – 10:30 CS Influencer Marketing Success Stories for Every Stage in the Marketing 14:00 – 14:30 PV Making TUI Famous Fast!
Funnel
14:00 – 15:30 IW Digital Disruptors ‘Dragons’ Den’ Final
10:20 – 10:50 MS New Tricks for Leveraging Paid Social to Boost Campaign ROI
14:40 – 15:00 CS Content Could be Your Competitive Advantage: Here’s how to extract
10:20 – 10:50 DS Get Rid of Short-Term Thinking, Leverage Influencers, And Position more value from your influencer marketing spend
Your Brand For The Next Decade
14:50 – 15:20 MS KEYNOTE: Peak Performance and How to Achieve It
10:20 – 10:50 PV Will Increased Influencer Marketing Transparency, Authenticity
14:50 – 15:20 DS Why Digital Transformation Needs Journey Obsession
& Compliance Kill Or Cure the Discipline?
14:50 – 15:20 PV A Manifesto for Affiliate Marketing in 2019
10:40 – 11:00 CS Brand Accountability: Tapping into the Conscious Consumer
15:40 – 16:10 MS Creative Utopia
11:20 – 11:50 MS You Are The Creative Agency
15:40 – 16:10 DS Affiliate Marketing Vs. Partner Marketing
11:20 – 11:50 DS Scale, Adapt and Scale Again - Growth Hacking Your Performance
Campaign 15:40 – 16:10 PV Adidas’ Blueprint for the Future of Affiliate Marketing
11:20 – 11:50 PV From Measurement to Meaningful Results: How Data Driven Insights
Solve Common Problems in Affiliate Marketing
12:10 – 12:40 MS The Changing of the Performance Marketing Funnel
12:10 – 12:40 DS Executing a Data-Driven Approach to Influencer Marketing
12:10 – 12:30 CS How To Do Influencer Marketing Right
12:10 – 12:40 PV Making Sense of Your Data to Drive Growth
ROOM KEY DS Marin Dome Stage PV Pavilion Theatre Full agenda info in the essenttial event app
MS Main Stage CS Whalar Case Study Theatre IW Interactive Workshop Search for ‘PI LIVE 2018’ in your app storeKEYNOTE SESSIONS KEYNOTE SESSION
Get It Done: Cutting Through Global Publisher Trends in Performance
DAY ONE: 10:20 – 11:00
DAY TWO: 09:30 – 10:00
Corporate Bullshit Whether you’re an advertiser or a publisher, knowing what’s available
outside of coupon and loyalty will be essential to continued market growth
Cally Beaton is a media executive, entrepreneur, and performer. At the start of her career,
and optimization. Join award winning performance marketing thought leader,
she headed an independent television production company that was bought by ITV.
Sarah Bundy, in her session uncovering sales-driving publisher trends in
She joined the board of the UK’s main commercial broadcaster as the youngest and only
influencer, personalization, AI and more.
woman member. She left ITV to start a creative consultancy and production company as
well as joining Viacom as SVP of International Sales.
Sarah Bundy
At Viacom, Cally oversaw a £500million budget for channels including Nickelodeon, Founder & CEO
MTV, Comedy Central, and Paramount. It was working on Comedy Central that saw Cally
All Inclusive Marketing
develop her other life as a standup comedian.
Cally Beaton
Business Leader & Performer, Road Trip Media Ltd
Unlocking Your Creativity: Peak Performance and How
DAY ONE: 15:40 – 16:20
DAY TWO: 14:50 – 15:20
3 Ways To Have Amazing Ideas to Achieve It
Shed is an expert in ideas and will share three techniques which he uses to unlock his The parallels between sport and business are endless. In both cases we hope that hard
own creativity, and believes can help make anyone’s ideas happen. Shed believes that work will achieve the goals and objectives we set out for ourselves. We hope that the
“when an idea pops into your head, it can send you on amazing adventures - if you follow strategies we create, and the determination with which we approach the challenge, will
the idea through...”. set us apart from our competition and help us succeed. But what are the real lessons
we can learn from sport when it comes to achieving peak performance? And how
He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning should we deal with the failures we might encounter on the way?
from the amazing experiences they bring.
Gail Emms MBE Jake Sheaf
Olympic Silver Medalist Managing Director,
Shed Simove & Founder Gail Emms Deep Dish Beach Volleyball
Entrepreneur & Author, Shed Simove: Ideas Man Consultancy
Richard Dennys
CEO, WebgainsHEADLINE SPONSORS
CASE STUDY THEATRE
Welcome to the 2018 Influencer Marketing Show here
at the beautiful Old Billingsgate in London.
The influencer marketing industry still has far too
many unanswered questions and I’m hoping the
event goes some way to providing some clarity to Influencer marketing platform Whalar is conscious of answering the
WHALAR
what some feel is a murky area of digital marketing. most pressing questions people have when it comes to influencer
marketing and are experts in the industry. With so many aspects to
Today you’ll find yourself surrounded by delegates cover, this intimate and interactive theatre will answer everything you
from around the globe, who are attending the show to need to know whilst also highlighting real life case study examples
CASE STUDY
further improve their knowledge of the industry, network from around the globe.
with experts and speak to exhibitors face-to-face to see just
how they can improve their current campaigns – or embark on their first ever
We love to hear inspiring stories of how companies have overcome
THEATRE
influencer marketing programme.
common challenges that currently plague the industry. Some of the
I’m looking forward to hearing passionate people talk about their influencer unmissable sessions cover compliance, authenticity, ensuring ROI and
marketing experiences and how they have overcome common frustrations objectives are hit, using data and covering the top influencer marketing
OVERVIEW
within the industry. The majority of the exhibitors within the Influencer hacks.
Marketing Show will be presenting in our dedicated Case Study Theatre, kindly
sponsored by Whalar. This theatre will be popular and I strongly suggest you We will be implementing a silent disco-style theatre to ensure
arrive early for the session you are wanting to see. delegates have the best possible experience and that the noise of the
exhibition floor does not drown the key content being discussed. We’d
The team from Takumi will be sponsoring the networking drinks on the first highly recommend attending this theatre early if there is a session you
floor at the end of the first day, giving you a great opportunity to relax and do not want to miss.
unwind whilst mingling with like-minded professionals.
This will be an interactive and visual theatre, so expect to be involved
A massive thank you to all the sponsors and exhibitors for their hard work
in the sessions. Presenters will be anticipating your questions so have
and valuable insight into the industry. It’s going to be an incredibly busy and
exciting few days and I for one cannot wait.
them prepared and ready.
Don’t forget to use the hashtag #IMSHOW18 and get involved in the Following the inspiring talks, you will then be able to discuss your own
conversation on social media. personal requirements with the exhibitor face-to-face over a coffee or
a beverage!
We would like to thank Whalar for sponsoring the Case Study Theatre
and don’t forget to talk to the team at the event over the two days.
Christopher Henley, PerformanceINNOT TO MISS SESSIONS NOT TO MISS SESSIONS
HELD IN THE WHALAR CASE STUDY THEATRE HELD IN THE WHALAR CASE STUDY THEATRE
Top Influencer Marketing Hacks 2018 Projecting and Managing Campaign
DAY ONE: 11:40 – 12:00
DAY TWO: 14:00 – 14:30
Brands that are doing influencer marketing right keep winning market shares. But what Performance on Instagram
does “doing influencer marketing right” actually mean? Tailify will share some of the most
valuable findings from thousands of their campaigns. They will present the top influencer Managing brand marketing performance has been a dark art when it comes to Instagram.
marketing hacks of 2018, that they recommend all brands to start doing today. Data that includes impressions has been hard to come by and influencers need to be
paid on follower counts and engagement rates. It says little or nothing about their ability
to deliver what actually matters to marketers: impressions with a real audience. Here
Alice Pavin Solberg, CEO of TAKUMI, shares learnings and explains how a platform solution helps
Influencer Community Manager project performance and unlocks campaigns with true reach.
Tailify
Solberg Auðunsson
CEO and Co-Founder
TAKUMI
Influencer Marketing Without the Proper Content Could be Your Competitive
DAY ONE: 16:20 – 16:40
DAY TWO: 14:40 – 15:00
Checks & Transparency will Not Work Advantage: Here’s how to extract more
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI
value from your influencer marketing spend
can be used to audit Instagram influencers.
Influencer marketing is no longer an experimental ad spend: it’s now a must have strategy
for brands looking to tap in to the power of authentic, user-driven content. But despite
For influencer marketing to work it has to be transparent, authentic and compliant. Join
the wealth of content influencers are creating for brands, research shows that 90% of this
this session to learn from examples how HypeAuditor audits Instagram influencers
content is not being leveraged by these brands. At Shopping Links we have worked closely
in a quick, easy & efficient way. how going to a deeper level by making people ‘feel’
with UK Based Marks & Spencer to AB test influencer content against inhouse created
something is the real driving force behind engagement.
assets to measure the true value. Brands can’t afford to be letting valuable, engaging
content go to waste! This presentation will discuss how brands can make the most of
Aleksandr Frolov their influencer content to maximise the ROI from their influencer spend. Drawing on case
CEO and Co-Founder studies from Marks & Spencer, we’ll show the power influencer content has to convert, not
HypeAuditor just new customers, but existing customers. We’ll also discuss the impact that long-term
influencer relationships have on the ability for influencer content to drive real conversion
and lasting brand loyalty.
Kim Westwood
Founder and Managing Director
Shopping LinksWE GET BRANDS COURTESY OF
IN BED TOGETHER
Join Intermarketing Agency and Pulsar
to find out what makes the perfect partner.
FIND US AND CHECK OUT INFLUENCER
NETWORKING DRINKS
Stand 61, Floor 2 Pulsar: Brands with PRIDE
Opposite main stairs Day 1, 15:50 – 16:15
Case Study Theatre
Meet other delegates of the Influencer Marketing
Show for relaxed networking over a beer or glass
of wine, hosted by Takumi.
17:00–18:30, DAY ONE
On the First Floor MezzanineIntroducing the Inaugural Winner,
Winner,
Winner
Winner
See you at the Scrunch stand for a game of memory
See you at the Scrunch stand for a game of memory
& a chance to win a £10,000 influencer campaign!
26 March 2019 | The Sheraton Grand London Park Lane
& a chance to win a £10,000 influencer campaign!
Missed us at the show?
Missed us at the show?
Visit Scrunch.com/IMS for a special offer
Visit Scrunch.com/IMS for a special offer
The 2019 Influencer Marketing Awards mission
is to place a spotlight on the very best influencer
marketing campaigns designed and developed
with the brand or client in mind which are smartly
executed, creative and innovative with clear
transparent KPIs and objectives.
With 28 categories programmed, a newly formed
judging panel consisting of experienced influencer
marketing practitioners from around the globe will
discuss and debate each category and depending
on merit will award a Bronze, Silver or Gold award.
Each of which will be presented by a celebrity host
at a glittering awards ceremony in London.
To discuss the awards and the range of sponsorship opportunities
please do contact chris.henley@performancein.com
ENTRIES NOW OPEN
influencermarketingawards.comTHE ESSENTIAL
EVENT APP
AGENDA NETWORK EXHIBITORS
Plan your time on Book meetings with See who’s in the
our session agenda other attendees expo hall
Search for ‘PI LIVE 2018’ in your app storeYou can also read
