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                            Charity News
Helping you to keep up to
date with developments in
the charity sector

Spring 2018
Charity News www.pwc.com/ie - Helping you to keep up to date with developments in the charity sector
Transparency &
Ethical fundraising               the trustees’ report                  VAT Refunds Scheme                      Tax updates                     Investment & Governance             Community Matters

Introduction

                                                  Given the public interest in fundraising and the   Other tax matters covered in this issue include
                                                  impact financial malpractice can have on public    a reminder on the potential application of
 We are delighted to bring you                    sentiment, we are glad to include an article on    Relevant Contracts Tax (which can be very
 our latest edition of Charity                    ethical fundraising and how we can learn from      costly if not properly managed) and a number         Teresa McColgan
 News, in which we look at                        the UK experience in this area. We also consider   of updates for employers.
                                                                                                                                                          Firmwide Head of PwC not-for-profit Team
 some of the current matters of                   how an organisation can align its fundraising
                                                  strategy with its communication strategy.          Finally, we consider investments and the
 interest to many charities and                                                                      responsibilities of management and trustees
 not-for-profit organisations.                    With publication of financial statements by        in relation to goverance of their organisations’
                                                  the Charities Regulatory Authority imminent,       investment portfolios.
                                                  we consider the key likely areas of interest                                                            Aisling Fitzgerald
                                                  for readers of accounts and how the key            We hope that this issue provides some                Head of PwC not-for-profit Assurance Team
                                                  messages in your trustees’ report should be        useful guidance, and we wish you and your
                                                  communicated to create value for your reader       organisation every success in the year ahead.
                                                  and ensure transparency for all relevant
                                                  stakeholders.

                                                  Following on from the announcement of the
                                                  VAT compensation scheme in Budget 2018,
                                                  we highlight what you can do to maximise the
                                                  recovery of VAT on costs incurred.

 1           PwC | Charity News                                                                                                                                                           Introduction
Charity News www.pwc.com/ie - Helping you to keep up to date with developments in the charity sector
Transparency &
  Ethical fundraising                    the trustees’ report                       VAT Refunds Scheme                       Tax updates                    Investment & Governance                  Community Matters

  Ethical fundraising
  Winning hearts and minds with ethical fundraising

   Many people join the not-                                    Case study from the UK: events leading to regulatory changes in fundraising
   for-profit sector “to make a                                 A number of interconnected events has led to significant changes in the UK charity fundraising environment, summarised as follows:
   difference” (see our last edition’s
   feature on key talent). Yet
   a common challenge is best
   summarised by the headline:                                  • Media coverage (2015): The                       • Industry and regulatory                         • New UK Fundraising Regulator
   ‘People don’t trust charities but                              unfortunate death of a pensioner who               investigation (2016): The industry-               (2017): The Fundraising Regulator
   still expect them to perform                                   took her own life received extensive media         funded Fundraising Regulatory                     replaced the previous Fundraising
   miracles’ (The Times, 2017).                                   coverage in light of indications that she          Standards Board (FRSB) investigated               Regulatory Standards Board (FRSB),
                                                                  was feeling pressured by “begging letters”         four charities and a fundraising telephone        bringing with it ‘teeth’. The Regulator
                                                                  from several charities.                            agency which featured in the media                gained ownership of the Fundraising
                                                                                                                     coverage. The Information Commissioner            Code of Practice, previously owned by the
This may not come as a surprise to many of                                                                           (UK equivalent of the Data Protection             Institute of Fundraising, which works on a
you. From the mishandling of some charities’                                                                         Commission) issued total fines in excess of       comply or explain basis. The Regulator is
finances, to fraudulent door to door collections,                                                                    £180,000 to thirteen charities for misusing       non-statutory but is able to escalate cases
fundraising scandals are driving public                         • Political scrutiny (2015):
                                                                                                                     supporters’ personal data.                        to the Charity Commission. The Charity
sentiment. In carrying out its research for the                   Parliamentarians responded by calling
                                                                                                                                                                       Commission has the power to investigate,
Charities Institute of Ireland (‘CII’) report,                    for ‘Olive’s Law’ to protect vulnerable
                                                                                                                                                                       facilitate the removal of trustees and strip
Charities 2037, Amárach found that one in two                     individuals from aggressive fundraising.
                                                                                                                                                                       away charitable status. The Regulator is
people in Ireland do not trust charities. Unmet                   This brought about a cross-party
                                                                                                                                                                       funded by a voluntary levy on charities
expectations are expressed in the withdrawal                      parliamentary inquiry into fundraising           • Charities announce ‘opt-in’ model
                                                                                                                                                                       spending £100k or more on fundraising
of financial giving and in escalated complaints.                  practices in the charity sector. The               of fundraising (2016/7): Three
                                                                                                                                                                       each year.
Unethical fundraising practices by a small                        parliamentary committee later published            large UK charities committed to contacting
number of charities can give rise to additional                   a report: The 2015 charity fundraising             only supporters who have consented to
regulatory oversight of the entire sector. In this                controversy; lessons for trustees, the Charity     marketing. They will no longer assume
article, we describe a case study from the UK                     Commission, and regulators.                        supporters are happy to receive fundraising
from which we highlight three lessons to be                                                                          communications unless they have such
learned about ethical fundraising.                                                                                   consent.

    2          PwC | Charity News                                                                                                                                                                    Ethical fundraising
Charity News www.pwc.com/ie - Helping you to keep up to date with developments in the charity sector
Transparency &
Ethical fundraising                the trustees’ report     VAT Refunds Scheme              Tax updates                     Investment & Governance                Community Matters

                                                                                 1. Manage fundraising risks
 Ethical fundraising - Three lessons learned                                     Reputational impact                                  Regulation is complex and demanding.
                                                                                                                                      Dedicated resources need to be allocated to
                                                                                 Reputation is a charity’s lifeblood. It enables
                                                                                                                                      interpret and understand these regulations so
                                                                                 people to entrust their donations, time
                                                                                                                                      that the required actions can be encapsulated
                                                                                 and support to your organisation. Senior
                                                                                                                                      within the “rules of engagement” referred to
                                                                                 management should recognise the significance
                                                                                                                                      previously.
                                                                                 of reputational implications by setting the
                         Fundraising risks need to be managed                    compliance agenda for your fundraising               Operational impact
                                                                                 activities. These “rules of engagement”
                                                                                 should ensure clarity, transparency and              A hidden impact of unethical fundraising
                                                                                 appropriate governance and oversight of all          is having to divert scarce resources to deal
                                                                                 fundraising activities. Any non-compliance or        with the fall out - complaints, investigations
                                                                                 even perceived non-compliance can rob your           and legal matters. The demands of sustained
                         Outsourcing risks need to be managed                    organisation of its public trust, which can have     investigations can and do prove costly but also
                                                                                 severe consequences.                                 weaken morale. Diverted resource results in
                                                                                                                                      less time and energy spent on your end cause,
                                                                                 Regulatory impact                                    leaving service users the ultimate victims.
                                                                                 The regulatory environment is becoming
                                                                                 ever more onerous for business in general.
                         The fundraising strategy should be aligned with
                                                                                 The charity sector is not immune from this.
                         the communications strategy                             Legislation such as the EU General Data
                                                                                 Protection Regulation (GDPR) and the ePrivacy

 3           PwC | Charity News                                                                                                                                     Ethical fundraising
Charity News www.pwc.com/ie - Helping you to keep up to date with developments in the charity sector
Transparency &
  Ethical fundraising                    the trustees’ report                      VAT Refunds Scheme                    Tax updates                      Investment & Governance                  Community Matters

2. Manage outsourcing risks                                                                                  3. Align the fundraising strategy with the communications strategy
Reputational risk                                        Performance risk                                    Communicate why you fundraise                          Communicate how you fundraise and
                                                                                                                                                                    where the funds go
Many charities choose to outsource their                 You can also ensure quality by building good        Ethical fundraising may win minds but passionate
fundraising activities. This is often beneficial         fundraising approaches into performance             fundraisers win hearts. Amárach’s research for CII     Educating the public on how you fundraise will
from an economic and operational perspective.            reporting. Rewarding fundraisers by                 noted a lack of trust recovery, despite increasing     build trust. Likewise, explaining and justifying
Like any outsourcing arrangement, this                   ‘acquisition’ rates only may encourage aggressive   regulation. Yet the survey also revealed that          how you spend funding will also help increase
results in additional risk, particularly from a          and unethical behaviors from fundraisers.           almost two in three people believe that charities      trust. Although one in two people do not trust
reputational perspective. The importance of              Instead, consider measuring ‘retention’ rates       have an important role to play in Irish society.       charities, almost one in four people have not yet
robust due diligence prior to the appointment            indicating inspiring conversations that win long-   Fundraisers are the ‘shop window’ to your              made up their minds. A clear and transparent
of any external party is vital, as is ongoing            term supporters. You can also align performance     organisation. By training fundraisers as your          fundraising model supported by targeted
governance and monitoring to ensure the “rules           levels with the Guidelines for Charitable           ambassadors, you can win new supporters and            communications can prove highly effective.
of engagement” are upheld.                               Organisations on Fundraising from the Public        keep them. An inspiring conversation can cause
                                                         issued by the Charities Regulator in 2017.          a one-off cash giver or raffle player to convert to
Regulatory risk                                                                                              a regular giver. Aligning your communications
Outsourcing fundraising does not outsource                                                                   strategy with your stewardship journey will help
your organisation’s responsibilities for ensuring                                                            develop a committed support base.
compliance. In our last edition, we covered the
                                                                Questions to ask your trustees:
duties of trustees under the Charities Act 2009.
This includes acting with reasonable care and
skill. You should ensure contractor compliance
                                                                • Are they aware of the Guidelines              Questions to ask your fundraisers:                      Contact
                                                                  for Charitable Organisations on
by setting compliance targets and checking that
                                                                  Fundraising from the Public issued by         • Can they describe the organisation’s
your agencies are complying.
                                                                  the Charities Regulatory Authority?             mission?                                                           Lina Sleath
                                                                • Have they assessed whether the                • How would they explain the role                                    Risk Assurance Manager
                                                                  reward structure for fundraisers                of fundraising and the difference                                  lina.sleath@ie.pwc.com
                                                                  motivates ethical fundraising?                  people’s support makes?                                            (01) 792 5416

                                                                • Have they asked for third party
                                                                  due diligence before outsourcing
                                                                                                                                                                                     Andy Banks
                                                                  fundraising?
                                                                                                                                                                                     Risk Assurance Partner
                                                                                                                                                                                     andy.j.banks@ie.pwc.com
                                                                                                                                                                                     (01) 792 6805

    4          PwC | Charity News                                                                                                                                                                  Ethical fundraising
Charity News www.pwc.com/ie - Helping you to keep up to date with developments in the charity sector
Transparency &
Ethical fundraising               the trustees’ report                   VAT Refunds Scheme                       Tax updates                     Investment & Governance                    Community Matters

Transparency & the trustees’ report
Transparency in an era of financial reporting and regulatory change

                                                  The trustees’ report is effectively a narrative     registered with the Charities Regulatory
 At present in Ireland, the                       outlining the charity’s achievements and            Authority. While the Charities Regulator has
                                                  performance for the year, including its financial   not yet exercised his right to publish financial
 Charities (Accounting and                        performance during the year. It should also         statements of charities, he has indicated his
 Reporting) Regulations have                      provide various qualitative disclosures on          intention to do so, and it is expected that this
 not yet been enacted, so there is                matters relating to governance, structure,          will happen shortly.
 no legal requirement to prepare                  administration details, future plans, and
                                                  environmental and social reporting matters.         Interestingly, it is not just charity accounts
 a trustees’ report. It is widely                                                                     which are moving towards an increased level
 accepted that when enacted,                      While writing these reports can be onerous,         of transparency and disclosure. The European
 the Accounting and Reporting                     it is important to remember that the messages       Union (Disclosure of non-financial and diversity
 regulations will require the use of              conveyed in annual reports are critical to          information by certain large undertakings and
 the Charity SORP FRS102, and a                   how charities are perceived by donors, and          groups) Regulations 2017 (the Non-Financial
                                                  by the media and the public at large, and so        Disclosure Regulations, or the Regulations)
 trustees’ report is a requirement                                                                                                                                          Aisling Fitzgerald, who
                                                  it is important that the report is as fair and      were signed on 30 July 2017 by the Minister
 of the SORP. Many charities have                 transparent as possible.                            for Jobs, Enterprise and Innovation, and came                         is head of our not-for-profit
 early adopted the SORP and are                                                                       into operation on 21 August 2017. They apply to                       Assurance Practice, outlines the
 therefore already preparing a                    In an era where transparency is increasing and      financial years beginning on or after 1 August                        key disclosure requirements for
                                                  where donors and funders expect to have a           2017, and require entities within their remit to                      inclusion in your trustees’ reports.
 trustees’ report. Others have yet
                                                  large amount of information about the charity       disclose information on the way they operate
 to adopt.                                        they are supporting at their finger-tips, it is                                                                           Padraig McKeon, an
                                                                                                      and how they manage social and environmental
                                                  imperative firstly, that your annual report                                                                               independent communications
                                                                                                      challenges.
                                                  includes that data, and secondly, that your                                                                               consultant, provides some tips and
                                                  annual report is readily accessible and publicly    Given this move towards increased                                     advice on how you can ensure you
                                                  available.                                          transparency in financial reporting for charities                     communicate with impact in your
                                                                                                      and large corporates, we thought it timely to                         annual report.
                                                  Section 54 of the Charities Act 2009 provides       cover this topic. In the next two articles Aisling
                                                  for the publication of annual financial             and Padraig discuss what you need to disclose
                                                  statements of charitable organisations              and how best to communicate it.

 5           PwC | Charity News                                                                                                                                              Transparency & the trustees’ report
Transparency &
Ethical fundraising               the trustees’ report   VAT Refunds Scheme               Tax updates                      Investment & Governance                  Community Matters

The trustees’ report - key disclosure requirements

                                                                              Overriding requirements
                                                                              It is important to remember that the overriding        A good trustees’ report will tell the reader what
                                                                              purpose of the trustees’ report is to ensure           the charity is set up to do, how it is going about
                                                                              that the charity is publicly accountable to            it, and what has been achieved as a result of its
                                                                              its stakeholders for the stewardship and               work. The report will assist the user to make
                                                                              management of the funds it holds.                      economic decisions in relation to the charity
                                                                                                                                     and to assess the charity’s progress against its
                                                                              In preparing the trustees’ report, the trustees        objectives. It will tell the story of the charity
                                                                              of a charity should consider the information           in a balanced manner, acknowledging both
                                                                              needs of the primary users of their report. The        significant successes and failures.
                                                                              primary users may vary from charity to charity,
                                                                              but will normally include funders, donors,             One thing we have noticed in practice is that
                                                                              financial supporters, service users and other          people do not like to talk about their failures, in
                                                                              beneficiaries.                                         the public domain. A sign of a balanced report
                                                                                                                                     is one which takes credit for the successes of
                                                                              The report should be written in a coherent and         the charity, and which sets out areas where
                                                                              logical manner that meets legal and regulatory         objectives were not achieved during the year,
                                                                              requirements.                                          explaining also what got in the way of the
                                                                                                                                     charity achieving its targets or objectives.
                                                                              The Charity SORP FRS102 notes that the
                                                                              trustees’ report should provide a fair, balanced
                                                                              and understandable review of the charity’s
                                                                              structure, legal purposes, objectives, activities,
                                                                              financial performance and financial position.

                                                         Good financial reporting provides a context for the
                                                         reader within which to interpret the accounts

 6           PwC | Charity News                                                                                                                      Transparency & the trustees’ report
Transparency &
Ethical fundraising                    the trustees’ report                     VAT Refunds Scheme                      Tax updates                      Investment & Governance                  Community Matters

 Charity SORP FRS102 –
                                                       1. Objectives and activities                         3. Financial review                                    4. Structure, governance and
                                                                                                                                                                         management
 trustees’ report disclosure                            a. The trustees’ report must include an              a. This section of the report should provide
 requirements                                              outline of the charity’s objectives, aims            an interpretation of the key financial              a. This section should deal with the
                                                           and strategic activities.                            performance as outlined in the Statement               structure and governance arrangements
 The SORP requires that for larger                                                                              of Financial Activities, the Balance                   in place for the organisation. It should
 charities (turnover > €500k), the                      b. The report must also cover the charity’s
                                                                                                                Sheet, and the Cash-flow and Reserves                  explain how the organisation is governed,
 seven headings below must be                              strategic investment policy, grant making
                                                                                                                statements.                                            what committees are in place, how
 included in the trustees’ report.                         policies and contribution of volunteers.
                                                                                                                                                                       board members and key management
 We outline some of the important                                                                            b. It should cover the principal funding
                                                        c.    It is useful for this section of the report                                                              are trained, how often the board and
 messages which should be dealt with                                                                            sources, details of any pension deficit,
                                                              to include an outline of the strategic                                                                   committees meet, and what matters are
 under each of the seven headings. A                                                                            and the extent to which the organisation
                                                              objectives included in the organisation’s                                                                reserved for the board/committees.
 more detailed document describing                                                                              takes social, environmental or ethical
                                                              overall business/strategic plan.
 the “musts” and “shoulds” under                                                                                considerations into account in its                  b. It should also deal with procedures for
 each of the seven headings is
 available on our website at:
                                                       2. Achievements and performance                          investment policy.                                     management remuneration.

 https://www.pwc.ie/                                    a. The report must cover the performance
                                                                                                             c.   A suite of KPIs is often used in this section
                                                                                                                  of the trustees’ report to illustrate the        5. Reference and administrative details
 publications/2018/trustees-report-                        of the charity in the year against its                 charity’s financial performance. KPIs such        a. This section should provide reference
 considerations-not-for-profit.pdf                         stated objectives, covering in particular              as the following are often provided as               and administration details for key
                                                           fundraising performance, investment                    these are of interest to readers:                    management and other professional
                                                           performance, and the impact of material
                                                                                                                  i.   Direct charitable expenditure as a % of         advisors.
                                                           expenditure incurred to raise income.
                                                                                                                       total expenditure.
                                                        b. A good report will provide some
                                                                                                                  ii. Support costs as a % of total costs.
                                                                                                                                                                   6. Plans for future periods
                                                           information on the individual objectives
                                                           in the organisation’s strategic plan and                                                                 a. The future plans of the organisation,
                                                                                                                  iii. Salaries and wages as a % of total costs        including details of the activities planned
                                                           to what extent the organisation has                         and/or total income.
                                                           delivered on each objective in its overall                                                                  to achieve them, should be detailed in this
                                                           plan during the year.                                  iv. Governance costs as a % of total costs.          section.

                                                        c.    The report should also identify challenges
                                                              encountered during the year, in
                                                                                                                  v. Fundraising expenditure as a % of
                                                                                                                     income raised.
                                                                                                                                                                   7. Funds held as Custodian Trustee on
                                                                                                                                                                         behalf of others
                                                              particular challenges relating to the non-          vi. Unrestricted reserves as a % of income.
                                                              achievement of strategic objectives.                                                                  a. If the charity holds funds as an agent
                                                                                                                  vii. Government income as a % of total               acting on behalf of others, details of the
                                                                                                                       income.                                         nature of the agency arrangement should
                                                                                                                                                                       be included here.

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Transparency &
  Ethical fundraising                   the trustees’ report   VAT Refunds Scheme                     Tax updates            Investment & Governance                   Community Matters

Other information which is expected to
be included:
While not covered explicitly in the seven
headings above, there is an expectation
that the trustees’ report will also include a
certain amount of information in relation to
environmental and social reporting matters.
The report should illustrate the organisation’s
awareness of environmental issues, It should
include a Social Responsibility Statement,
covering health & safety, equal opportunities
and employee rights. It should also include
a policy statement on green/ethical based
procurement policies followed by the
organisation, as well as a policy statement for
the organisation on waste management and
recycling.

So as you can see, the trustees’ report should                                  Tips and advice on how to communicate your                 Contact
contain quite a lot of information about the                                    key messages with impact
organisation. One key tip we have is that you
should not wait until the end of the financial                                  Having considered the reporting                                          Aisling Fitzgerald
year to put this information together. In the                                   requirements in the SORP for the
                                                                                                                                                         Assurance Director
same way that your finance teams won’t wait                                     trustees’ report by our internal
                                                                                                                                                         aisling.fitzgerald@ie.pwc.com
until year end to deal with income shortfalls or                                SORP experts, the next section of
                                                                                                                                                         (01) 792 8707
liquidity risks, the thought process which needs                                our newsletter provides an external
to go into drafting a solid and informative                                     communication expert’s view of
trustees’ report is an evolving process which                                   some of the key communication
                                                                                                                                                         Angela Devaney
should be started early in the financial year.                                  pillars and how you can use these
                                                                                to drive effective communication                                         Assurance Director
                                                                                with your key stakeholders.                                              angela.devaney@ie.pwc.com
                                                                                                                                                         (01) 792 6861

    8          PwC | Charity News                                                                                                                      Transparency & the trustees’ report
Transparency &
   Ethical fundraising                    the trustees’ report                     VAT Refunds Scheme            Tax updates   Investment & Governance                  Community Matters

  The trustees’ report - effective communication
  Using the trustees’ report as a pillar of effective communication to key stakeholders

                                                          shape the expectations of those interested in
    The new regulatory reporting                          their organisation.
    requirements for not-for-profit                       While the primary statutory obligation is to
    organisations present a dual                          report legal and financial status, there is an
    challenge for many charities.                         opportunity also for trustees to give a social
    In the first instance there is a                      report and to put a context on the environment
                                                          in which they operate, the constraints and
    change in the settings on privacy                     obligations that they deal with, the work that
    which requires previously private                     they do and what has been achieved.
    information being, at some
    level, in the public domain. Then                     In this article we will take a look at how that
                                                          opportunity can be exploited.
    there is the concern for their
    reputation - how third parties                        • We will firstly put it in a little bit of context.
    will interpret that information.                        No organisation can ‘speak’ to everybody,
                                                            and there would be little value in trying to
                                                            do so. There will always be third parties that
                                                            are more important and influential than
                                                            others, so we will look at how those might be
Let’s get the difficult piece out of the way first.         identified and categorised.
We can’t control reputation. Nobody – personal
or corporate – can control what other people              • This gives a frame of reference for
think of them. Fundamentally, reputation                    communications in general and specifically
forms around how an organisation behaves but                in this case for an annual report which can
it can of course be influenced significantly by             become a benchmark piece of communication
organisations that communicate effectively.                 for those important audiences.

The Annual Report is a naturally occurring                • Finally, we will look at some of the specific
opportunity to communicate. Every charity                   steps that can be taken in drafting and
should look on it as an opening to address and              presenting the report to put the charity and
                                                            its work in context.

    9           PwC | Charity News                                                                                                                       Transparency & the trustees’ report
Transparency &
  Ethical fundraising                  the trustees’ report                   VAT Refunds Scheme                    Tax updates                    Investment & Governance                  Community Matters

First order of business – understand                   an organisation is that of ‘salience’ – the          Fig 1. Power / Urgency matrix
who you are talking with                               degree to which a stakeholder is important
                                                       to or connected with the objectives of the              High
The starting point for effective communication
                                                       organisation. There are a variety of ‘mapping’
today is not crafting the message – it is
                                                       tools or models that originated in the practice
understanding the audience. To create an
                                                       of project management and management
effective piece of communication, in any
                                                       consulting but are increasingly used by                                    Keep satisfied                  Key players -
context, it is important to know who we
                                                       communicators to analyse the competing claims                              and monitor                     engage often and
are talking with, what matters to them and
                                                       of third parties and interested cohorts.
critically ‘why’ does it matter?                                                                                                  carefully                       manage closely
                                                       These tools typically group stakeholders
Any given organisation will have a range of
                                                       on a map (see Fig. 1) by reference to the
stakeholders - “any group or individual that can
                                                       stakeholder’s
affect or is affected by the achievements of the
organisation’s objectives” .                           • potential power over, or impact on,
                                                         the organisation: the extent to which

                                                                                                            Power
Critically, the stakeholder decides whether
                                                         the stakeholder can hope to impose their
they are ‘interested’ and how they are affected.
                                                         principles over the organisation and affect
The organisation doesn’t get to choose its
                                                         what the organisation wants to do – and their
stakeholders. What it must do is understand                                                                                       Monitor, with                    Keep informed
who its stakeholders are, decide which are the         • interest: the extent to which the                                        minimum effort
most important to it achieving its objective and         stakeholder has a meaningful interest in what
then manage the relationship with those as               the organisation does as it sets out to meet its
effectively as possible.                                 objectives

Not all are equal, and circumstances will              This structure gives the organisation a means of
change so that what defines a given stakeholder        deciding which group of stakeholders needs the
as more significant in one situation will see          most and the ongoing attention – specifically
someone entirely different to be the priority at       those to whom the organisation is of great (self)
another time.                                          interest and those who hold some element of
                                                       power over the organisation.
The most widely used filter for assessing
the position of a stakeholder relative to                                                                       Low                                                                                  High
                                                                                                                                                     Urgency

    10         PwC | Charity News                                                                                                                                            Transparency & the trustees’ report
Transparency &
Ethical fundraising               the trustees’ report   VAT Refunds Scheme             Tax updates                   Investment & Governance                  Community Matters

                                                                              The power / urgency matrix explained
                                                                              Looking at it quadrant by quadrant:

                                                                              • Those on the top right are the key
                                                                                stakeholders. They have a high level of power
                                                                                and a sense of urgency. The organisation is
                                                                                of great interest to them and they have the
                                                                                power to help make it successful (or to derail
                                                                                it). The generic strategy would be to manage
                                                                                communication with these groups actively
                                                                                and be responsive on an ongoing basis.

                                                                              • Those in the Low Power – High Urgency
                                                                                quadrant have a strong interest in the
                                                                                organisation which they will voice openly
                                                                                but they have little actual power to influence
                                                                                what matters to the organisation. The
                                                                                strategy will be to keep them informed – feed
                                                                                and satisfy their need as a standard process.

                                                                              • Those with High Power and Low Urgency are not expressly vested in what the
                                                                                organisation does but will have occasional cause to become to take an interest and hold
                                                                                a latent power that could impact greatly if activated. The generic strategy for that group
                                                                                is to monitor closely to ensure they remain satisfied and to respond quickly and with
                                                                                energy where required.

                                                                              • The Low Power – Low Urgency quadrant may have occasional cause for taking an
                                                                                interest, but generally have little interest and because they have little power the
                                                                                approach here would be to maintain a monitor but to expend minimum effort.

 11          PwC | Charity News                                                                                                                 Transparency & the trustees’ report
Transparency &
  Ethical fundraising                   the trustees’ report                     VAT Refunds Scheme                         Tax updates                     Investment & Governance                    Community Matters

Communicate your purpose in their                         operationally and to ensure the optimum use           Stories are about emotion. Anecdotes and
language. Concentrate on why                              of resources. The focus should be all about           scenarios, whether real life or composite
                                                                                                                                                                          Contact
                                                          the deliverables and the outcomes – with              stories, bring what organisations do to life.
Now that we know which stakeholder groups
                                                          a clear rationale for expenditure linked to           They offer examples that people can relate to                           Padraig McKeon
are most important, we must shape the content
                                                          outcomes.                                             and feel strongly about.                                                Independent
of the report to meet their needs. Sinek* notes
that “people don’t buy ‘what’ you do, they buy                                                                                                                                          communications
                                                        • The cost of personnel and administration is           Stories describe products or services by                                consultant
‘why’ you do it”.                                         determined in the first instance by having            reference to what can be achieved with them
                                                                                                                                                                                        padraig@mckeonireland.com
                                                          the right people in the room to deliver on            rather than to their features.
A well-crafted report allows the charity the                                                                                                                                            (087) 2312632
                                                          the organisation’s needs and benchmarked
means of doing this. The focus of the report                                                                    The central element of all stories are people –
                                                          against the market.
text will not be around the numbers employed,                                                                   who use services, achieve change, overcome
or the amount spent or the funds under                  • The organisation plans ahead and maintains            adversity, find happiness or whatever is relevant
investment. Those are the ‘what’ and ‘how’ of             a development fund that allows it to                  to the cause.
the organisation. Instead the focus in the first          invest in the sustainability of its assets and
instance will be on the ‘why’ of the organisation         infrastructure to avoid under-performance             Readers can identify with people as characters,
– the benefits, opportunities, and contributions          and obsolescence.                                     it allows them to connect with what is
it is making to others. That is then followed                                                                   happening in the organisation and see its
by the ‘what’ and the ‘how’. To give some               Under these headings the organisation                   purpose in ordinary terms.
examples:                                               can outline its remuneration policy, its
                                                        administration costs ratio, its mix of                  So, in summary, far from being something to
• When talking about the executive team,                personnel employed, its board structure and             fear, the trustees’ report is an opportunity. It
  we talk in the first instance about the               decision making, its investment strategy and            should be considered as a substantial voluntary
  importance of stewardship and of ensuring             contingency plans including working capital             contribution that an organisation can make
  that we have the right calibre of people to           reserve. These are the ‘whats’ and ‘hows’.              to the ongoing process of investing in its
  ensure the charitable objectives are met              Critically however, the language and the                reputation. Focus the effort in the first instance
  and in a controlled fashion. This would               rationale for the material covered starts with          on the key stakeholders that matter and whose
  focus on the outcomes achieved on foot of             ‘why’, which centres the report on the purpose          ‘power’ can impact most on the organisation.
  the organisation’s presence. That is why              of the organisation and the benefits it creates.        Work on finding stories that illustrate ‘why’
  the CEO/key management is paid a market                                                                       your organisation is relevant and use them to
  competitive salary.                                   Purpose is easier to tell through stories               move beyond just the numbers and the legal
                                                                                                                requirements.
• Likewise the organisation has professional            The optimum way to bring the work of the
  staff in all of the key technical and                 organisation to life is to find and tell stories that
  support areas that are required to deliver            illustrate the work that it does.                                                                             *Sinek, S., (2011). Start with why: How great
                                                                                                                                                                      leaders inspire everyone to take action. Penguin.

    12         PwC | Charity News                                                                                                                                                     Transparency & the trustees’ report
Transparency &
Ethical fundraising               the trustees’ report                   VAT Refunds Scheme                    Tax updates                     Investment & Governance                Community Matters

VAT Compensation Scheme for Charities

                                                  What must you as a charity do now to maximise the recovery of VAT on costs?
 In October 2017 the government                   Basic requirements:                               How much VAT will I be refunded?
 set out, at a very high level,
 a scheme to compensate                           • You must be registered with the Charities       • Subject to the above you will be refunded on
                                                    Regulator.                                        the basis of the proportion of your privately
 charities for VAT suffered on                                                                        (non-State/EU/international organisations)
 goods and services consumed                      • You must hold a tax clearance certificate.
                                                                                                      generated funding to total funding, e.g.
 in delivering their services.                    • You must have a set of audited accounts           if 40% of your funding is generated from
 Such compensation has long                         for the year for which the claim is being         private fundraising, subscriptions and
 been sought as charities, being                    submitted.                                        donations then you may claim 40% of your
                                                                                                      input VAT for the year concerned.
 generally exempt from VAT,                       VAT specific requirements
 cannot recover VAT incurred                                                                        • If the total of VAT sought by all charities in
                                                  • You should be able to identify all VAT paid       2019 (for the calendar year 2018) exceeds the
 on costs. The scheme has been                      to suppliers (including any ‘reverse charge’      cap of €5m then you will be refunded on a
 capped at €5m for 2018. The                        VAT which you may have accounted for) in          pro-rata basis.
 scheme will work one year in                       a calendar year, commencing with 2018 -
 arrears, with compensation                         you should start this identification from 1     • Claims valued below €500 will not qualify.
 for VAT incurred in 2018 being                     January 2018.
                                                                                                    When can I claim the VAT and when am
 sought by the charity in 2019. A                 • You should be able to identify any VAT which    I likely to receive it?
 proportion of the VAT incurred                     you paid and which is excluded from the
                                                                                                    • For the year 2018 you will make the claim in
 in 2018 will be refundable. It is                  refund scheme, namely:
                                                                                                      2019 (closing date is not specified so for the         Contact
 likely that any claim made in                      • VAT on private, non-charity related             present it is assumed to be 31/12/2019)
 2019 (in respect of 2018) will not                   expenses;
                                                                                                    • According to the published document on the
 be paid out until 2020.                            • VAT incurred and which is deductible under      refund scheme, the cap of €5m is an annual                         Pat Kennedy
                                                      an existing special refund scheme, and          cap. This suggests that payment to you under                       Senior Consultant
                                                                                                      the scheme will not be made until sometime                         patrick.g.kennedy@ie.pwc.com
                                                    • VAT incurred which is otherwise deductible.
                                                                                                      in 2020.                                                           (01) 792 6223

 13          PwC | Charity News                                                                                                                                                       VAT Refunds Scheme
Transparency &
Ethical fundraising               the trustees’ report                   VAT Refunds Scheme                       Tax updates                      Investment & Governance                   Community Matters

Tax updates

                                                  Employment Taxes                                     Taxation of payments to apprentices by                Visa required nationals list updated
 Topics covered in this issue                                                                          Education & Training Boards (ETB)                     As of 31 January 2018, UAE nationals will no
                                                  Taxation of illness benefit and                                                                            longer require a visa to travel to Ireland. The
 include the impending                                                                                 Revenue have updated their position on ETB
                                                                                                                                                             government has promised to focus on reviewing
                                                  occupational injury benefit with effect
 introduction of Real Time                                                                             payments made to apprentices attending
                                                  from 1 January 2018                                                                                        the list of visa required nationals more
                                                                                                       college as part of their training. ETBs are now
 Reporting (RTR) for employment                                                                                                                              frequently.
                                                  Revenue will now incorporate taxable illness         required to deduct tax under the operation
 tax and payroll compliance,                                                                           of PAYE. Apprentices are advised to obtain
                                                  and similar benefit payments into an employee’s                                                            Citizenship application – six weeks
 restrictions on tax relief for                   tax credit certificate. Employers may need to        tax credit certificates so that the correct           outside Ireland
 professional subscriptions, the                  review their policies for the treatment of illness   deductions can be made. This is likely to lead to
 taxation of illness benefits and                 benefit payments to ensure that these reflect        complications where an apprentice already has         Those applying for citizenship should be
 of payments to apprentices,                      the new Revenue process.                             their tax credits allocated to their employment       aware that there has been an increase in the
                                                                                                       in the normal manner.                                 number of applicants asked to provide detailed
 and a number of immigration
                                                  Professional subscriptions and                                                                             information regarding their travel patterns.
 related updates. In addition,                    tax treatment of employer paid                       Immigration updates                                   This is due to a policy which limits the time
 a reminder not to ignore the                     subscriptions                                                                                              permitted to be spent outside Ireland to six
 potential application of Relevant                                                                     The following changes may be of interest to           weeks in the year preceding the application for
                                                  Revenue recently updated their Tax & Duty            employers with employees who are not EEA              citizenship.
 Contracts Tax. The costs are high                Manual in relation to professional subscriptions     nationals:
 if you get it wrong, so it’s better              paid by employers on behalf of employees.                                                                  Review of employment permits regime
 to be careful and check if you’re                In essence, Revenue will only accept two             Changes to national minimum wage                      No official announcement has been made, but it
 potentially in scope in advance                  situations where such subscriptions can be paid                                                            is likely that a review will focus on the eligibility
 of undertaking any building,                     tax-free on behalf of employees. These are (i)       This increased by 30c to €9.55 from 1 January         for employment permits for some lower
                                                  where there is statutory requirement for the         2018. This modest increase may have an impact         skilled workers. This would widen the net for
 development fit-out, installations                                                                    on the eligibility for all employment permit and
                                                  employee to be a member of the professional                                                                employers looking to fill roles where the talent
 or ongoing repair work.                          body and the individual is employed in that          Atypical Working Scheme applications.                 is difficult to source.
                                                  professional capacity, and (ii) the membership
                                                  entitles the employee to represent a client of       Atypical working scheme
                                                  his/her employer in a tribunal or similar and
                                                  this is a duty of the employment.                    All individuals travelling to Ireland under this
                                                                                                       scheme must now do so within 90 days of the
                                                                                                       approval letter issuing.

 14          PwC | Charity News                                                                                                                                                                      Tax updates
Transparency &
   Ethical fundraising                    the trustees’ report                    VAT Refunds Scheme                     Tax updates           Investment & Governance                 Community Matters

Relevant Contracts Tax (RCT)
RCT is a withholding tax system that applies where
                                                                 With effect from 1 January 2019:                                              Contact
a Principal Contractor engages a subcontractor                   1. Employers must notify Revenue      4. Payment of all amounts due to
to carry out Relevant Operations. The Principal                     at the same time as or before         the Collector General must be
is then required to notify the contract, and all                    the payment of emoluments to          made by the 23rd of that month                   Doone O’Doherty
payments under the contract, to Revenue on the                      employees by way of a Payroll         (where the employer pays and                     Partner
eRCT system in advance of payment being made.                       Submission Request. For each          files online via ROS).                           doone.odoherty@ie.pwc.com
                                                                    employee, employers must notify                                                        (01) 792 6593
There is a common misconception that RCT applies                                                       There will be no requirement to file
                                                                    Revenue of:
only to the construction industry. However, any                                                        P35s or P30s or to issue P60s or P45s
not-for-profit organisation (including boards of                   • the amount of emoluments          for 2019 or subsequent years.
management of schools, universities, hospitals,                      being paid,
                                                                                                       The next milestones along the
charities, religious organisations etc.) can fall                  • the date of the payments, and     road to 1 January 2019 include the
within the scope of RCT.
                                                                   • PAYE, USC and PRSI due;           launch by Revenue of a full size test
As the penalties for non-compliance with the                                                           site in March 2018 and the rollout
                                                                 2. Shortly after month end,           of an employer data alignment
eRCT procedures are severe, it is important that
                                                                    Revenue issue a monthly            programme by Revenue in July 2018.
all not-for-profit organisations consider their RCT
                                                                    statement summarising Payroll
obligations before undertaking any building,
                                                                    Submission Requests made           For more information or to contact
development, fit-out, installation or ongoing
                                                                    during the month;                  our RTR team, visit: https://www.
repair work.
                                                                                                       pwc.ie/payemod
                                                                 3. An employer return will be
Real Time Reporting (RTR)                                           submitted by the 14th of the
                                                                    following month specifying the
The introduction of RTR is becoming all the more                    total PAYE/USC/PRSI deducted
‘real’ following the publication of Finance Act 2017.               from individual employees. (The
The Act sets out the changes necessary for the                      statement from Revenue will be
implementation of RTR on 1 January 2019.                            deemed the return unless the
                                                                    employer disagrees and amends
Since RTR was first announced in October 2016,
                                                                    the statement in advance of the
Revenue has dedicated substantial resources to
                                                                    deadline); and
planning for and implementing this ambitious
PAYE modernisation plan. The Department of
Finance committed an allocation of €50 million to
the project in Budget 2018.

    15          PwC | Charity News                                                                                                                                                            Tax updates
Transparency &
  Ethical fundraising                  the trustees’ report                    VAT Refunds Scheme           Tax updates                Investment & Governance               Community Matters

  Investment and Governance

                                                       Challenges have emerged periodically,
   Managing the assets of your                         including Brexit, US elections and global
                                                       political tensions, but inflation and long term                        Investment               Scope of
   charity and making appropriate                      interest rates have remained subdued, so with
                                                                                                                               manager               investment
   investment decisions are two                                                                                                reporting               powers
                                                       limited alternative investment options many                           requirements
   of the general duties of charity                    not-for-profit investors have invested in equities
   trustees as outlined in Guidance                    and have been rewarded.
   for Charity Trustees, issued                        This is now potentially going to change. Market          Target and
   by the Charities Regulator                          indicators are suggesting a rise in interest             benchmark                                            Investment
   in June 2017. With market                           rates, and as a result alternative investment           performance                                            objectives
   indicators suggesting change,                       options become more viable – and there is also           monitoring
   and alternative investment                          the potential for equity market turbulence if
                                                       interest rates rise.
   options becoming available, we
   consider the areas of investment                    Those charged with the stewardship of funds
   governance needing particular                       in not-for-profit organisations will need to rely      Who can make
                                                       on clear and robust governance processes to                                                                    Attitude
   focus at this time.                                                                                         investment
                                                                                                                                                                       to risk
                                                       navigate this potentially changing investment            decisions
                                                       environment.

                                                       What to focus on                                                                             How much is
                                                                                                                                Types of
                                                                                                                                                    available for
                                                       Previous newsletters have discussed the                                investment
                                                                                                                                                  investment, time
                                                       importance of having such a process in place                           e.g. ethical
Investment governance                                                                                                        investments
                                                                                                                                                     horizon and
                                                       and ensuring it is able to withstand shifts in                                              liquidity needs
Strong investment performance over the last            the investment environment such as these. The
number of years means that many investors              areas a not-for-profit organisation’s investment
who have invested in “risk assets” have seen the       policy should cover are outlined in the diagram
value of their investments grow substantially.         on the right.

    16         PwC | Charity News                                                                                                                                       Investment & Governance
Transparency &
  Ethical fundraising                   the trustees’ report                    VAT Refunds Scheme                Tax updates                     Investment & Governance                    Community Matters

                                                        What opportunities are there?
  As the potential for increasing investment
  market volatility emerges, the two aspects            There is now a clear market expectation that both
  of governance we think trustees and boards            interest rates and volatility in equity markets are
  should be paying most attention to are:               on the rise. But why does this matter?

   1. Investment objectives: What do                    It matters because in recent years, due to
      we want to achieve? Is there clarity              sustained low interest rates, investors have
      among our stakeholders around these               been forced to seek out riskier assets, such
      objectives?                                       as equities, to generate a return. If interest
                                                        rates continue to rise, investors will have the
   2. Attitude to risk: Given the needs of
                                                        opportunity to lock-in a more substantial return
      the organisation and the investment
                                                        without suffering the ups-and-downs associated
      time horizon, what is an appropriate
                                                        with risk assets. In doing so, investors are able
      level of investment risk?
                                                        to reduce investment risk and also “bank” some
                                                        of the performance over and beyond their long
                                                        term target from the last eight or nine years.
Reacting to investment outcomes
                                                        Next steps
Very often, investors will react only to negative
outcomes. What investors are actually reacting          In essence, the current situation in investment       Contact
to is a significant change in circumstances,            markets highlights the reasoning behind
and this is just as relevant after a period of          having a written investment governance policy
significantly positive performance as after a           in the first place; it provides a framework                     Munro O’Dwyer                                       Martin McAlister
period of significantly negative investment             for making investment decisions, helping                        Partner                                             Manager
market performance. A clear investment                  boards and trustees to manage the not-for-                      munro.odwyer@ie.pwc.com                             martin.mcalister@ie.pwc.com
governance policy provides a framework to               profit organisation’s resources effectively and                 (01) 792 8708                                       (01) 792 6197
allow decisions to be made where positive               demonstrate good governance.
investment performance is delivered.
                                                        In any case, given the changing investment
Where investment performance has exceeded               environment we believe a review of investment
expectations, a key question to consider is             governance and strategy should be on the
whether the current level of risk remains               agenda for charities and other not-for-profit
appropriate – or is there an appropriate time           organisation’s during 2018, with particular
to consider reducing that risk by adjusting the         focus on reviewing the robustness of their
asset allocation of the portfolio?                      strategic decision making processes.

    17         PwC | Charity News                                                                                                                                                      Investment & Governance
Transparency &
Ethical fundraising               the trustees’ report                   VAT Refunds Scheme                   Tax updates                   Investment & Governance             Community Matters

Community matters
People Giving Scheme

                                                         Alzheimer Society World

  Over     €600K                                         Memory Ribbon Day

  has been raised through the scheme
  to date for 27 different charities

                                                                                                   Presentation of the 2017 PwC People Giving Scheme
                                                                                                   Fund: Ava Battles, CEO MS Ireland, Evelyn Kelly           Raised   €59,902
                                                                                                   PwC, Mairead Dillon, Head of Fundraising The              in 2017 through payroll
                                                                                                   Alzheimer Society of Ireland, Denise Fitzgerald, CEO
                                                                                                   Temple Street Foundation, Mary McCluskey PwC              donations and fundraising events

                                                                                                                                                          Trick or Treat for
                                                                                                                                                          Temple Street

                                                                   €3,116 raised
 Christmas
 fundraiser in
 Restaurant with
                                                                   for our 2017 charities by the
 funds going to
 all charities                                                     Annual Table Quiz in CCD

 18          PwC | Charity News                                                                                                                                                 Community matters
Transparency &
Ethical fundraising               the trustees’ report          VAT Refunds Scheme     Tax updates       Investment & Governance          Community Matters

Community matters
People Giving Scheme

 Co-Ops volunteering day
 Volunteers worked for 5 different charities on 1 December - ISPCC,
 Focus, NCBI, An Cosán and SVP - doing a variety of work including
 painting, warehouse work, charity shop work and sales.

                                                                                                                    Attending the Barretstown
                                                                                                                    Annual Report launch in PwC:
                                                                                                                    L-R: Dee Ahearn (Barretstown),
                                                                                                                    Maurice Pratt (Barretstown),
                                                                                                                    Aisling Fitzgerald (PwC) and
                                                                                                                    Feargal O’Rourke (PwC).

                                                                                     Santa Gift Appeal

 19          PwC | Charity News                                                                                                           Community matters
Transparency &
Ethical fundraising                      the trustees’ report       VAT Refunds Scheme          Tax updates                      Investment & Governance             Community Matters

PwC not-for-profit team

                      Teresa McColgan                           Aisling Fitzgerald                      Andy Banks                                         Ken Johnson
                      Tax Partner                               Assurance Director                      Risk Assurance Partner                             Assurance Partner
                      teresa.mccolgan@ie.pwc.com                aisling.fitzgerald@ie.pwc.com           andy.j.banks@ie.pwc.com                            ken.m.johnson@ie.pwc.com
                      (01) 792 8613                             (01) 792 8707                           (01) 792 6805                                      (061) 792 8520

                      Ciara Whelan                              Angela Devaney                          Pat Moran                                          Anna Kinsella
                      Tax Director                              Assurance Director                      Cybersecurity Partner                              Pensions and Investments
                                                                                                                                                           Director
                      ciara.whelan@ie.pwc.com                   angela.devaney@ie.pwc.com               pat.moran@ie.pwc.com
                      (01) 792 8635                             (01) 792 6861                           (01) 792 5308                                      anna.kinsella@ie.pwc.com
                                                                                                                                                           (01) 792 6171

                      Chris Timmins                             Michael McDaid                          Ellen Roche                                        Fiona Barry
                      VAT Director                              Advisory Partner                        Executive Search                                   Entity Governance
                                                                                                        & Reward Director                                  & Compliance
                      chris.timmins@ie.pwc.com                  michael.j.mcdaid@ie.pwc.com                                                                Senior Manager
                      (01) 792 6768                             (01) 792 7950                           ellen.roche@ie.pwc.com
                                                                                                        (01) 792 6703                                      fiona.barry@ie.pwc.com
                                                                                                                                                           (01) 792 6720

                      Doone O’Doherty                           Lina Sleath                             Munro O’Dwyer                                      Pat Kennedy
                      Tax Partner                               Risk Assurance Manager                  Pensions and                                       Senior Tax Consultant
                                                                                                        investments Partner
                                                                lina.sleath@ie.pwc.com
                      doone.odoherty@ie.pwc.com                                                                                                            patrick.g.kennedy@ie.pwc.com
                                                                (01) 792 5416                           munro.odwyer@ie.pwc.com
                      (01) 792 6593                                                                                                                        (01) 792 6223
                                                                                                        (01) 792 8708

 20          PwC | Charity News                                                                                                                                   PwC not-for-profit team
Transparency &
    Ethical fundraising                                    the trustees’ report                                  VAT Refunds Scheme          Tax updates   Investment & Governance   Community Matters

www.pwc.ie
This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
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each of which is a separate legal entity. Please see www.pwc.com/structure for further details. 06266

      18            PwC | Charity News
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