China Restarts with SE Audiotechnik at EDM Festival

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China Restarts with SE Audiotechnik at EDM Festival
For The Technical And Production Professionals in Asia         SEPTEMBER 2020

   China Restarts with SE
   Audiotechnik at EDM Festival

The New Reality of               Prolight + Sound        Shure Introduces
Live Events and Virtual          Guangzhou               SLX-D Digital
Studios Heightened by            2020 Concludes          Wireless System
LED Video                        Successfully

                                                              www.e-techasia.com
China Restarts with SE Audiotechnik at EDM Festival
China Restarts with SE Audiotechnik at EDM Festival
3
                                                  CONTENTS                                   SEPTEMBER 2020

                                                                                                                          39

IN THIS ISSUE
VOL 21 ISSUE 9 SEPTEMBER 2020

04 FIRST WORDS                                  LIVE
                                                34 CHINA : 126 SE Audiotechnik Speakers at EV EDM Festival in Shanghai
06 NEWS                                         36 AUSTRALIA : Australia’s Industry Donates Time, Expertise and Gear for Ekka
                                                39 AUSTRALIA : The Electric Canvas Lights up the National Carillon
18 VIDEO FILES                                  42 AUSTRALIA : Robe Gets UNLOCKED in Perth

20 ENNOVATION                                   ALEX COLUMN
                                                44 Take A Deep Breath
EXHIBITION REVIEW
30 Prolight + Sound Guangzhou 2020 Concludes    45 EVENTS CALENDAR
Succesfully
                                                46 MARKET PLACE
EXHIBITION PREVIEW
32 ConnecTechAsia Reveals Details of Event to
Deliver Best-In-Class Virtual Experience

                                                                          ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
China Restarts with SE Audiotechnik at EDM Festival
4
                                                    FIRST WORDS                                                SEPTEMBER 2020

                              It is heartening to see some events
                              coming back physically in the region. The
                              Prolight + Sound Guangzhou that took                                                  Ram Bhavanashi
                              place from August 21 – 24 concluded                                                   Editor, India And Middle East
                                                                                                                    ram@spinworkz.com
                              successfully with a total of 41,556
                              visitors and 677 exhibitors participating.
                              It is impressive that China being the
                              epicentre of the COVID-19 virus, has
                              managed to pull this off. Not only did                                                Julie Tan
PLS Guangzhou become the first physical exhibition for our industry,                                                Admin & Circulation
but the country has also opened up for concerts and festivals                                                       admin@spinworkz.com
attracting thousands of citizens. In this issue, we cover one of the
first large scale EDM festival that was held in Shanghai, attracting
approximately 2,000 visitors every day from July 10th to August 30th
2020. We have thankfully not heard of any spread of virus relating                                                  Daniel Ngiam
                                                                                                                    MEDIA Rep for Spinworkz Pte Ltd.
to these events. China’s strict regulations during the height of the                                                Tel: +65 91830610
virus and stringent lockdowns has saved the country sufficiently that                                               first_dm@hotmail.com
the policymakers have confidently approved large scale events to
proceed, with proper safety and health procedures put in place.

There is, unfortunately, no guarantee with this unseen nemesis. New
Zealand, which was the first country to open up fully, has seen the                                                 Hazel Gundaya
spread of the virus again, in Auckland - though I believe they will                                                 Design / Layout

have it well under control soon. Australia is another country that
had the virus under control until a sudden outbreak in Melbourne
got the country reeling back to safety measures. Despite that, in
                                                                                        OUR COLLABORATORS
this issue, we are actually fortunate to report some events that had
taken place in the last couple of months in Australia. One of it is
                                                                                        Rosalind Tan
UNLOCKED in Perth where audience numbers were scaled down to                            Website Management Wizard
comply with regulations, but 3,000 lucky people got the chance to
                                                                                        PV Anthony
enjoy the live music event.                                                             Server and IT Security Guru

Thomas Richard Prakasam
Publisher / Editorial Director
thomas@spinworkz.com

                                                                Disclaimer : Entertainment Technology Asia is published 12 times a year. All rights reserved.
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ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
China Restarts with SE Audiotechnik at EDM Festival
China Restarts with SE Audiotechnik at EDM Festival
6
                                                                      NEWS                                      SEPTEMBER 2020

MIDDLE EAST
CT Middle East Invest in the Latest Communication Technology
                                                                                             different departments can prep and interface their
                                                                                             various disciplines with the whole event in mind, not
                                                                                             just their area of expertise. This, in turn, makes the
                                                                                             whole setup and on-site testing a more fluid affair.
                                                                                             Communications has become a lot more complex
                                                                                             over the years, and now incorporates the distribution
                                                                                             of timecode to video, audio and technical element
                                                                                             control systems, along with timecode displays for
                                                                                             clients and technicians. Having all these elements
                                                                                             prepped prior to site makes a vast improvement
                                                                                             technically on-site, as well as to the client. The comms
                                                                                             system is the gel that holds an event together and is
                                                                                             often the only element of technology that the client
                                                                                             physically handles or utilises on an event."

                                                                                              Over the past five months, CT has been investing in
                                                                                              the latest communications technology from two-
L-R): Jentry Sierra, Robert Turner, Sherin Dsouza from the Integrated                         way radios, event networks, signal distribution and
Networks team                                                               much more. CT now house a variety of leading communication brands
                                                                            such as Riedel, ClearCom, Luminex, GlenSound to name a few. Turner
CTME now have a fully established Integrated Networks team who are
                                                                            explains, "We wanted to ensure we invested in the best communication
on hand to deliver specialist event communications across our wide
                                                                            technology available in the market while also ensuring the equipment
range of projects. The department which is headed up by Rob Turner
                                                                            would work within the infrastructure of venues, broadcast and event
has some of the Middle East's well known and respected Integrated
                                                                            spaces around the MENA region."
Network professionals. Turner has been working alongside Middle
East Managing Director Andy Reardon to develop this new division
                                                                            CT globally purchase as a group. Reardon added, "Purchasing as a group
strategically, ensuring we can deliver the right service for our clients.
                                                                            ensures our clients get the same products and services across all our
                                                                            regions. We pride ourselves on consistency."
Reardon explains, "It was important we had the right people to set
up and run this new division, and I am pleased to announce we now
                                                                            From a few Riedel Bolero belt packs in stand-alone mode to a fully
have a team of highly experienced and established Integrated Network
                                                                            incorporated matrix system, CT's communication system is tailored to
professionals. The team consists of several key players who have a long
                                                                            the client's needs and easily scalable.
history of working together after originally working at Delta Sound
before the company was taken over last year."
                                                                            Turner explains, "This allows us to send out a system that we can easily
                                                                            add equipment to without having to rewire/program the setup again.
The team have years of experience in event communications across
                                                                            Most of the larger events in the Middle East require a fair amount of
various sectors such as corporate, entertainment, sporting events,
                                                                            radios and wireless communication, due to the size of the sites. With
virtual events and much more. Their experience across multiple events
                                                                            the radio channels often being interfaced into the communications,
in the region has given them an excellent understanding of a number of
                                                                            we can then easily scale up the footprint that the communications
venues in and around the GCC. Turner adds, "This knowledge is really
                                                                            can cover, and in turn, increase the area that the show call/stage
valuable, especially when helping clients during site visits and in the
                                                                            management teams can communicate in. The radios also give us the
planning prepping stages with the other departments."
                                                                            ability to increase the personnel count on a communications group/
                                                                            channel."
Integrated Networks has never been considered the most exciting
part of an event and can often be overlooked in the quoting stages.
                                                                            Turner rounds up, "I am very much looking forward to seeing this new
Still, with ever-advancing technology, it offers clients so many added
                                                                            division of CT flourish. I think we can bring something new and exciting
benefits and can facilitate a more seamless event approach than ever
                                                                            to the Comms/Network market."
before. Turner states, "With our Riedel (MediorNet) approach, all

                                                                            www.ctme.co

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
China Restarts with SE Audiotechnik at EDM Festival
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                       installations and touring applications,
                                    including wedge monitor.

nexo-sa.com       Thinking. Inside the box.
China Restarts with SE Audiotechnik at EDM Festival
8
                                                                     NEWS                                        SEPTEMBER 2020

JAPAN
Duskin Rental Chooses SIXTY82

The kick-off order for the Chiba based branch, Duskin Rental Chiba           up stages and handling the set-up by themselves. Based on this and
Event Center, containing over 400m2 of STAGE82 Hexa decks, large             of course economics, an extensive internal survey was initiated which
amounts of legs, railings, stairs and accessories, was recently delivered.   eventually resulted in SIXTY82 Doughty Japan being selected to become
                                                                             the supplier for Duskin rental across all of their 300 branches, with the
Mr. Kishira, Managing Director of the Chiba branch commented; “Key           STAGE82 staging series.
points in why our organisation decided to choose SIXTY82 over other
brands are the high loading capacity of 750Kg per m2, the unique RFID        While the impressive Duskin STAGE82 fleet has seen some use,
traceability and the options such as modular stairs increasing simplicity    during the COVID19 outbreak events in Japan have suffered as well.
for users as well as decreasing our investment while increasing our          While Duskin is waiting for the industry to recover they are investing
returns. Having SDJ nearby also makes communications easier, while           considerable resources into simulations used to train and educate their
also allowing fast service and having stock available quickly from their     personnel in the use of their new STAGE82 decks. As soon as the first
Tokyo warehouse.”                                                            big events hit Japan, Duskin will be completely ready and they will have
                                                                             the equipment and expertise to back them up.
With over 300 outlets throughout the country, Duskin is one of the
largest rental franchises in Japan.                                          Owning the largest quantity of STAGE82 in all of Japan, Duskin are on
                                                                             their way to becoming true specialists when it comes to stagedecks and
Spearheaded from their headquarters in Osaka, the Duskin chain               can handle events of nearly any size.
of rental outlets are known for their expansive and diverse product
inventory suitable for a broad range of purposes. Triggered by a             For more information on our STAGE82 series, email infoJP@sixty82-
growing demand for staging in general and some large events, the             doughty.com for Japan or infoMY@sixty82-doughty.com for the rest of
organisation decided to venture into staging as well.                        Asia.

Due to the nature of their business, the criteria for choosing the right     www.sixty82.nl/asia
brand were: safety, user friendliness and versatility, as each branch not
only offers complete set-up for its customers, but also to simply pick

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
China Restarts with SE Audiotechnik at EDM Festival
Photo by Claire P on Unsplash

                                A Ghostlight burns in empty theaters as a beacon against               More at:
                                the dark and as a promise to soon retake the stage.              More info:

                                We will all return to the stage. Until then, GLP will keep its
                                own Ghostlight burning for all of you.

                                                                                                  ghostlight.glp.de

                                                                /GLP.German.Light.Products
                                                            /GermanLightProducts  www.glp.de
China Restarts with SE Audiotechnik at EDM Festival
10
                                                                     NEWS                                      SEPTEMBER 2020

AUSTRALIA
Novatech Provides GLP Solutions for Isagenix Celebration 2020

Isagenix held its annual flagship ‘experience’, Celebration 2020,          All GLP products are distributed in Australia by Showtools International,
earlier this year at the Brisbane Convention and Exhibition Centre.        who are serviced out of the manufacturer’s Asian office.
The motivational presentation featured a series of powerful training
sessions over the three days, with concert style technical production      This was Novatech’s second year delivering all technical production
providing the backdrop and the wow factor.                                 (lighting, vision and sound) for Isagenix Celebration Australia and New
                                                                           Zealand through its client, CG Creative. The Brisbane Convention &
Executing agency, CG Creative, tasked LD Paul Whitby and Novatech          Exhibition Centre was the venue on both occasions.
Creative Event Technology to once again produce an impactful learning
environment with a particular focus on amplifying the stage.               Michael Muenz, Manager of GLP Asia, said: “We are grateful to
                                                                           Novatech for their support, and for increasingly educating and
The powerful lighting inventory included large quantities of GLP’s         introducing their customers to the creative possibilities of our
award-winning X4 Bar 20 battens and ever popular JDC1 hybrid               products.”
strobes—part of an inventory of more than 300 GLP fixtures held
by Novatech. In fact, the company did much to pioneer the brand in         Image credit: CG Creative and Isagenix
Australia when it acquired the original impression 90, around a decade
ago. In so doing, it became the first production house in the country to   www.glp.de
feature GLP products in its inventory.

Back at the Brisbane Convention and Exhibition Centre, the focal point
of the imaginative design was a series of chevron trusses, packed with
fixtures, including 32 of the X4 Bar 20s.

These were primarily used as eye candy for a landscape audience, but
they also created high impact when directed backwards at the drape
during video rolls, to accentuate the chevron design even further.

In addition, Novatech also supplied eight GLP hybrid strobes for use on
the front truss, with a further 10 JDC1’s located on the room trusses,
where 24 GLP Impression X4’s also provided overhead beam movement
throughout the auditorium.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
12
                                                                    NEWS                                       SEPTEMBER 2020

SINGAPORE
theLAB Opens for Streaming of Virtual Events

theLAB is a collaboration between The Production People (TPP), AV           With health and safety measures to be complied with, there is a
Production and Eyeris Studio.                                               capacity restriction of 15 people inside theLAB. The studio is also
                                                                            SafeEntry enabled, and masks & hand sanitisers are provided for guests.
TPP is known in the industry for providing cutting-edge production
solutions and experienced crew for events. AV Production specialises        Other than offering knowledgeable crew, theLAB also offers high-end
in providing band setups for international artistes and is well equipped    equipment such as Panasonic cameras, Claypaky lighting fixtures,
to meet any tech riders. Eyeris Studios has been a long time camera         Analogway switcher, Yamaha console, Alcons loudspeakers, LED panels
partner for TPP. The companies came together to collaborate on theLAB       for the backdrop as well as the critical aspect of OBS Studio Software
using their respective expertise.                                           for Livestream and running on a 300Mbps Fiber Broadband platform.

With the move by many to virtual events and presentations, theLAB           theLAB is located at 11 Yishun Industrial St 1, #02-112, North Spring
is a timely addition to provide an alternative option in Singapore. The     Bizhub, Singapore 768089. Those interested to book the space can get
studio started running events from mid July. “We had a soft opening         in touch with TPP.
and did a few pilot events. This helped us to also tweak any issues we
came across to ensure a smoother experience,” says Sheldon Gooi,            www.tpp.com.sg
Director, TPP.

theLAB is a fully air-conditioned 1,500 sq.ft. Livestream-ready studio
space available for rental with full audio-visual support and experienced
technical crew provided to provide a seamless experience for clients
and their guests. The studio features a stage as well as essential spaces
for a bathroom, storage and dressing area.

The 6m x 4m stage is flexible enough to hold a band, panel discussions
and even Zumba if needed.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
14
                                                                        NEWS                                      SEPTEMBER 2020

GLOBAL
HARMAN Seeks Talents For Workshops – It’s A Paid Gig
                                                                                       · Workshops should be approximately 60 minutes in length

                                                                                       · Our preference is that equipment used in your workshop
                                                                                       should incorporate HARMAN brands (JBL, Martin, AKG, AMX,
                                                                                       Crown, BSS, Soundcraft, Studer, etc.) or be product generic in
                                                                                       nature

                                                                                       · Must commit to sharing with your personal network
                                                                                       including social media channels and HARMAN will commit to
                                                                                       the same (content and creative will be provided)

                                                                                       Examples of Workshop Topics (but please do not be limited by
                                                                                       these suggestions):
In April, HARMAN began a program of live workshop webinars to assist
their out of work partners and friends in the audio and lighting industry.   · Lighting Design Tips for Small Venues
They recently reached the incredible milestone of 100 Learning
Sessions and have helped over 50 individuals in the Live Entertainment       · Improving Live Sound Skills – Mixing Fundamentals
sector by providing financial assistance as well as a platform for them to
share their knowledge.                                                       · Changing Technology in Audio (or Lighting)

HARMAN has set aside budget to continue to support this program              · Life on the Road with XXX Artist
through the remainder of 2020 and 2021 and are looking to collect
applications for additional presenters. Their hope is that they can          To view past sessions for inspiration please visit: https://pro.harman.
continue providing a great live experience to their customer base while      com/lp/learning-sessions-playlists
also providing a source of creativity and income for the production,
entertainment and installation talent that are currently looking for         If interested please reach out via email to laura.lawrence@harman.com
work.                                                                        and submit the following:

Interested?                                                                  Name:
                                                                             Phone Number:
Seeking Lighting Designers, FOH Engineers and Live Entertainment             Email Address:
workers to conduct live workshop webinars through the Learning               Location:
Sessions workshop series at HARMAN. This will be a paid opportunity          Job/Talent:
and will not require travel.                                                 Workshop Topic:

Requirements:                                                                Please submit any questions via email. Due to the anticipated volume
                                                                             of responses phone calls will not be accepted at this time.
· Must have ability to live stream with a clear video connection and
clear audio                                                                  pro.harman.com

· Workshop topic needs to be submitted for consideration to laura.
lawrence@harman.com

· If chosen to be in the workshop series we would need a full workshop
agenda three weeks prior to your scheduled date

· One week prior to the scheduled date we will do a trial run testing
video and audio connection

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
16
                                                                   NEWS                                      SEPTEMBER 2020

SINGAPORE
PouchNATION Launches IndieGogo for Production of New Temperature
Wristband

PouchNATION, a leader in crowd management and behavioural                PouchPASS works by providing continuous, remote monitoring of
analytics technologies, has launched a new IndieGogo campaign to         temperatures through a wristband linked to users' smartphones via
help raise funds to enable mass production of its new real-time body     Bluetooth. A central platform operated by the company can provide
temperature monitoring wristband, PouchPASS. The wearable device         transparency on any change of conditions within the workplace with
was developed to aid workplaces as they cope with COVID19 and            real-time alerts triggered for users in the event someone experiences
monitoring of workforce health and safety.                               a significant rise in temperature. The technology also ensures accurate
                                                                         contact history within the workplace with geolocation technology on
PouchNATION was originally a guest registration, cashless payments,      the basis of strict privacy conditions and user permission.
activity tracking, social engagement, and access control platform for
events. Over a 5 year period, the company sold more than 3.8m RFID       The crowdfunding campaign is aimed at securing funding to accelerate
enabled wristbands to ensure seamless access and crowd control at        the production of the new real-time temperature monitoring wearable
some of Southeast Asia’s largest gatherings.                             devices. Similar in size and appearance to fitness monitoring wearables,
                                                                         the company has experienced a surge in demand, selling over 5,000
Faced with the onset of COVID19 and utilising a recent study conducted   units since its soft launch in July. It now expects to ship over 100,000
by the World Health Organisation (completed in China and Europe)         units over the next quarter.
indicating that 89.1% of COVID19 patients had a fever as the major
symptom, PouchNATION decided to swiftly pivot. They quickly              The company has already secured several high profile partnerships
developed PouchPASS, a continuous wrist-based temperature monitor        including the PETRONAS Sepang Racing Team as it tours racing tracks
that provides continuous temperature monitoring via a wearable           around Spain and globally in an effort to keep its staff safe. PouchPASS
wristband that provides convenience, contact management, and             is offering a real-time solution for businesses across the construction,
data recording for employers to provide assurance to staff and their     tourism, education, sports, manufacturing, and events sectors as
customers.                                                               they adapt to the new reality of COVID-19 and the need to perform
                                                                         temperature checks as required by new government regulations.
Leveraging on its experience in building mobile applications and
platforms as well as managing large amounts of data, PouchNATION          The PouchPASS wristband temperature monitor is currently on sale
has developed both a personal mobile application and a dashboard for     at an early-bird rate of $21 (USD) per unit. The prices decrease to
community users that enables live situational reporting.                 $13 (USD) per unit for larger packages.Speaking about the IndieGogo
                                                                         campaign, CEO of PouchNATION Ilya Kravtsov said:

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
17
NEWS                       SEPTEMBER 2020

             “Many businesses remain reluctant to reopen
             without the ability to actively monitor staff and
             ensure customer safety. We’re very proud of
             having designed and built a product and platform
             that can monitor in real-time temperatures and
             provide a quick and effective response to potential
             COVID19 cases in the workplace or at home in
             compliance with government regulations. With a
             huge surge in demand from businesses, schools
             and the likes we are looking for support through
             our Indiegogo campaign to help us scale our
             operations and roll out our technology quickly. We
             are hoping to assist in tackling the possible onset
             of the third wave of coronavirus through providing
             a real-time monitoring solution to boost people’s
             safety during the pandemic.”

             The fund raising ends on 3rd September.

             Visit the IndieGogo campaign page HERE.

       ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
18
                                                            VIDEO FILES                                       SEPTEMBER 2020

The Electric Canvas at National                                           HARMAN Professional 100th Learning
Reconciliation Week 2020                                                  Lesson

In late May, The Electric Canvas helped Australia observe National        During these difficult times, HARMAN Professional was extremely
Reconciliation Week 2020 with projections onto the National Carillon      proud to give industry professionals a platform to present their
in Canberra. Projection mapping on the 50 meters high musical             expertise. Here is a nice wrap up video in honour of all the presenters
instrument was achieved thanks to 12 x 25K Christie Crimson laser         and attendees on reaching the 100th Learning session.
projectors and 3 x Modulo Kinetic media servers. Credit: The Electric
Canvas

Claypaky HY B-EYE Teatro                                                  Sennheiser: Mixing Monitors
                                                                          Masterclass

All the eye-catching performance, advanced features, and bright           Sennheiser hosts David Missall and Tim Moore welcome five leading
colours of Claypaky’s popular multifunctional LED fixture, now for        monitor engineers to discuss their approach to mixing monitors for
venues that require quiet. The HY B-EYE K25 TEATRO is a special version   touring artists. Matt Napier, Seamus Fenton, Karrie Keyes, Jon Lewis
of the HY B-EYE K25, that is designed for venues that need silent         and Becky Pell provide participants with a wealth of tips and tricks. Do
operation without sacrificing bright colours. The HY B-EYE K25 TEATRO     note that this is a webinar that is around one and a half hours.
has all the same optical, electronic, and mechanical features of the HY
B-EYE K25 with changes in the overall design to reduce the acoustical
footprint.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
20
                                                              ENNOVATION                                        SEPTEMBER 2020

Shure Introduces SLX-D Digital Wireless System

Whether it’s a high-school theater production, corporate meeting,          • Excellent Audio Quality—to ensure every performance, lecture, and
or a Sunday service, live events need to deliver flawless audio and        speech is delivered flawlessly, SLX-D delivers crystal clear sound. With a
require products that are straightforward to setup and use. Wireless       wide dynamic range, it can handle a variety of inputs while preventing
microphones face additional challenges in today’s increasingly             distortion – ultimately enabling clean, natural instrument and vocal
crowded RF environment. To help address these needs, the SLX-D             sound.
Digital Wireless System is the newest addition to the Shure digital
wireless portfolio. The new offering is the digital replacement of the     • Ease of Use—knowing that personnel in various institutions and
Company’s popular SLX system, complete with new mechanical designs,        facilities need a simple and straightforward solution, SLX-D is equipped
exceptional audio quality, more reliable RF performance, streamlined       with Guided Frequency Setup and a Group Scan feature that lets users
setup, and more.                                                           set up multiple channels more efficiently by assigning frequencies to
                                                                           all receivers automatically via ethernet connections. Even for a 30+
The multi-faceted SLX-D Digital Wireless System provides end users         channel system, the entire Group Scan can be completed within a few
with greater channel count than SLX, smart rechargeable options,           seconds.
and simplified ease-of-use for moments that matter most – in the
classroom, Houses of Worship, corporate facilities, the hospitality        “As we support customers in education, Houses of Worship, corporate
sector, local governments, and more. The new system is offered in          facilities and theaters, we recognize the need for an easy-to-use digital
single and dual channel options. Transmitters run on Standard AA           wireless system with rock-solid RF performance that can scale as the
batteries or an optional lithium-ion rechargeable battery solution with    needs of the venue or spectrum environment change,“ said Nick Wood,
a dual-docking charging station. SLX-D is a state-of-the-art system with   Senior Wireless Category Director at Shure. “With SLX-D, we can offer a
several notable features and user-friendly benefits, including:            solution that is both state-of-the-art and a great value.”

• Reliable RF—with outstanding signal quality and digital modulation,      www.shure.com/slx-d
SLX-D lets users navigate crowded environments with high spectral
efficiency and dependable RF. The system enables operation of up to
32 channels per frequency band without worrying about dropouts or
signal fades.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
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You won’t see EMBRACE on stage,
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                 For sales inquiries, contact AS Audio:
                  +65 8777 2944 or alex@asaudio.de
22
                                                              ENNOVATION                                        SEPTEMBER 2020

Elation’s Top-of-the-line Artiste Mondrian Now Available
                                                                            much power, it also makes for a perfect long-throw followspot.
                                                                            The Mondrian integrates Elation's highly praised SpectraColor colour
                                                                            mixing system, which offers traditional CMY mixing but adds a variable
                                                                            RGB color mix for rich, saturated primaries. In combination with a
                                                                            variable CTO, the Mondrian allows for colours that were previously
                                                                            impossible to achieve, from theatrical pastels to the most vibrant red or
                                                                            blues ever produced by a colour mixing system. The seven color-mixing
                                                                            flags align at 16-bit precision for artistic possibilities that are truly
                                                                            inspiring. A 6-position fixed color wheel offers UV and high CRI options
                                                                            to round out the amazing color range of the fixture.

                                                                            The full-blackout framing array includes Elation's newly designed,
                                                                            unlimited indexing and continuous 360° rotation control, which means
                                                                            you no longer need to rotate the fixture to hit the spot or angle you
                                                                            desire. Refine the beam shape as needed and frame around objects
                                                                            to be highlighted. Shapes can rotate like gobos while morphing
                                                                            and transforming, allowing for new creative transitions, interesting
                                                                            projections and aerial effects not previously possible.

                                                                            The Artiste Mondrian offers a comprehensive FX package with 12
                                                                            rotating interchangeable glass gobos on two wheels and bi-directional
Now in stock and shipping is Elation’s Artiste Mondrian LED profile FX      animation wheel for limitless texture and layering solutions for the
luminaire, a high-impact lighting solution for any application requiring    largest and most demanding applications. Effects can be multiplied via
powerful beam looks, stunning air effects and superior colour. A true       dual prisms for more bustling looks and dual linear frost filters can be
powerhouse at over 51,000 lumens, the Artiste Mondrian offers all           applied for an even diffusion of light when designers wish for softer
the advanced features designers would want in a top-of-the-line             gobo or soft wash effects. A high-speed iris can be engaged for further
professional luminaire while surpassing outdated and inefficient lamp       impression.
technology.
                                                                            www.elationlighting.com

Filling out the top of Elation’s award-winning Artiste LED moving
head series, the new Mondrian partners alongside and uses the
same technology as the highly acclaimed Artiste Monet and Artiste
Rembrandt including Elation’s exclusive 7-flag SpectraColor colour
mixing system, and endless and continuous rotational framing system.
The Artiste Mondrian is the brightest, full-featured LED Profile FX
fixture Elation has produced to date.

Optimized for extreme output and coverage, the Mondrian harnesses
its long-throw power from an efficient 950W 6,500K White Hotspot LED
engine. The custom peak-field LED engine, a first of its kind, features a
2-to-1 center to edge LED ratio for more powerful, high centre intensity
beam and wash throws while allowing for more unique air FX.

With light bursting through a custom-designed 226mm (8 3/4") Plano
Convex lens, the largest PC lens on the market, the thick beam look
is deceptively tangible and eye-catchingly stunning. Combined with
a tight 3.3-degree narrow beam that zooms out to 45-degrees, the
Mondrian has the power to cut through at even great distances in
arena touring environments or any large-scale show setting. With so

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
18 - 20 NOVEMBER 2020
            9AM - 6PM IST
  WWW.INFOCOMM-INDIA.COM

     What’s Next
    in Business?
      Take the Lead with Transformative Technologies
         This year’s InfoComm India is going fully digital. More than 100 exhibitors from around the
            world. Thousands of innovations and solutions for every industry. Discover them on
               multimedia product showcases. Watch and listen as exhibitors demonstrate their
                   solutions, and interact with them in real-time. Connect with solution providers in
                       virtual 1-to-1 meetings. Hear and learn from industry experts at the InfoComm
                           India Summit.

                               Do all these and more, on InfoComm India GoVIRTUAL. Delivering
                                  business transformation in the new paradigm.

                                                                                                        FIND OUT MORE
Organized By:                            A Project Of:
24
                                                             ENNOVATION                                        SEPTEMBER 2020

MA Lighting Launches grandMA3 onPC command wing XT

MA Lighting launches a new member of its grandMA3 onPC solutions            With 10 motorized faders, 40 physical playbacks, 16 assignable x-keys
range: the grandMA3 onPC command wing XT. It is the grandMA3 onPC           and a dedicated master playback section the grandMA3 onPC command
console solution. With the grandMA3 onPC software pre-installed on a        wing XT provides plenty of playback options.
built-in MA motherboard, the grandMA3 onPC command wing XT offers
4,096 parameters – just add one to four touchscreen monitors, and it´s      Thanks to the grandMA3 onPC command wing XT incorporating
ready to go!                                                                the command section of the grandMA3 consoles, it has never been
                                                                            easier to use the grandMA3 onPC software. All inputs and outputs of
grandMA3 onPC command wing XT is an extremely versatile solution            a grandMA3 console are available to the user. DMX, Midi, Ethernet,
for smaller and mid-sized installations and shows, streaming studios as     Timecode and Remote Control are all on hand directly with the
well as a powerful preprogramming and backup tool on the road. It is        grandMA3 onPC command wing XT. Additionally, it has four individual
built to the same highest standards of quality in software and hardware     monitor outputs allowing users to tailor it to suit their needs best.
that are applied to the entire grandMA3 product range ensuring that
users will benefit from this MA DNA. grandMA3 onPC command wing             The grandMA3 onPC command wing XT provides the maximum
XT is the perfect option for new MA users as well as MA veterans.           number of parameters available for grandMA3 onPC solutions: 4,096
                                                                            parameters with 2 DMX outputs and 2 x Ethernet Gigabit connectors
As a member of the grandMA3 family the grandMA3 onPC command                included for DMX over Ethernet protocols. A total of 1,024 DMX
wing XT uses the same user interface as the other grandMA3 consoles.        universes can be assigned to any of the physical DMX outputs or
It therefore allows new users to learn the MA user interface from start     transmitted via MA-Net, sACN or Art-Net.
and later seamlessly switch between this solution and other grandMA3
consoles. Furthermore, newcomers will benefit from the amount of            There are three choices for onPC solutions: the grandMA3 onPC
free trainings and webinars MA offers which allows them to quickly          command wing XT, which is the ultimate grandMA3 onPC console
build up their skills.                                                      solution, the grandMA3 onPC command wing, which offers the ultimate
                                                                            grandMA3 mobile solution, and the grandMA3 onPC xPort Nodes,
Experienced MA users can keep their proven workflow and rely on this        which offer the most cost-effective DMX output solution for software
solution wherever it is physically difficult to use a full-grown grandMA3   only show control.
console. The grandMA3 onPC command wing XT enables them to
seamlessly program, playback or backup within the grandMA3 world.           www.malighting.com
Of course, 24/7 worldwide MA support is ensured for the grandMA3
onPC command wing XT as well.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
25
                                                               ENNOVATION                                      SEPTEMBER 2020

Custom Cabling for Entertainment, Film and TV

Tourflex Cabling can now supply laser engraved cables. Laser
engraving makes your cables easy to identify and work with. The
company understands how critical cables and connections are to the
entertainment industry. With nearly 30 years of experience in cable
assembly, the company has earned an enviable reputation for quality,
fast turn-around and reliability. The company dispatches its cables to
over 80 countries worldwide, so wherever you are in the world, when
‘the show must go on’, they are only a phone or email away.

Tourflex Cabling regularly produce thousands of cable assemblies
per month. Many of these bespoke cables are made to order using
customer branding, colour coded and/or RFID/ Barcode identification.
Only high quality components from recognised industry standard
brands are used to make their assemblies including raw cable from            Film&TV
Tourflex Datasafe and Datasafe Ultra and connectors from Neutrik,
Tourmate and Socapex.                                                        *For a limited time Tourflex Cabling offering a complimentary
                                                                             personalised sample of this service. To receive your bespoke, uniquely
Tourflex cabling is fully bespoke and made to your exact specification.      engraved cable coupling sample, please click HERE and use code:
The cables can be customised with personalised branding and colour           TCSAMPLE20
coding. With their large stock levels of cables and industry standard
connectors, emergency orders can be fulfilled quickly and efficiently. All   www.tourflex-cabling.com
cables are fully tested before dispatch.

Whether you are looking for Power, Data, Audio, Video, Rigging and
Film&TV cabling, Tourflex Cabling will be able to meet the demand..

                                                                                         ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
26
                                                            ENNOVATION                                         SEPTEMBER 2020

JBL Professional Announces New VTX B28 Subwoofer

                                                                                                      With versatile mounting and configuration
                                                                                                      options, the B28 fits seamlessly into any
                                                                                                      system. The streamlined, two-point rigging
                                                                                                      system uses integrated levers and locks,
                                                                                                      avoiding traditional quick release pins and
                                                                                                      retaining cables that can get damaged or
                                                                                                      lost, or limit the potential configurations.
                                                                                                      This enables the B28 to be stacked vertically
                                                                                                      or horizontally, using the independent sets
                                                                                                      of feet on the bottom and sides, while
                                                                                                      the spring-loaded design ensures there
                                                                                                      is no rattling during operation. Universal
                                                                                                      M20 mounts interface with supported
                                                                                                      VTX accessories for constructing complete
                                                                                                      ground stacked arrays. NL4 connectors on
                                                                                                      both the front and rear of the unit enable
The VTX B28 is JBL Professional’s next-generation dual 18-inch             convenient wiring in standard or cardioid configurations.
subwoofer, designed to complement the company’s flagship VTX
full-range sound reinforcement systems, and capable of delivering          The B28 could meet the most demanding applications. The subwoofer’s
uncompromised low-frequency performance, even for the most                 configurability, full suite of accessories, and software applications make
demanding shows on the planet. Differential Drive technology endows        the B28 a solid investment and an outstanding performer for tour
the drivers with exceptional performance, while patented SlipStream™       sound providers and rental companies.
port technology offers improved airflow and reduced audible
turbulence at any operating level.

The VTX B28 houses a new, Integrated rigging system that follows in
the footsteps of the innovative and well-received A8 and A12 rigging
designs, and allows the B28 to be suspended in omnidirectional or
cardioid arrays of up to 16 enclosures. The rigging and a comprehensive
collection of tour-tough accessories make the B28 a flexible solution
for both mobile and installed sound system applications. The B28
integrates seamlessly with HiQNet Performance Manager and Line
Array Calculator (LAC) software, and features the same industrial design
as A- and B-Series loudspeakers, giving the entire system a cohesive
look.

At the core of the B28 are two JBL Differential Drive 2288H-M 18-inch
woofers, engineered for improved linearity, efficiency and extra-long
excursion. The combination of the 2288H-M drivers and the large,
central, flared port deliver superior low-frequency output without
distortion or artifacts—even at elevated SPL. FEA-optimized integral
bracing eliminates inter-cabinet standing waves, improves rigidity, and
                                                                           pro.harman.com
simplifies the structural design to create the lightest, yet strongest,
possible product.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
27
                                                             SPOTLIGHT                                          SEPTEMBER 2020

The New Reality of Live Events and Virtual Studios Heightened by LED
Video

Elite Multimedia Productions Virtual Studio - Nashville

High-resolution technology elements are working together to provide          “Once the shutdown’s happened, we saw that live streaming was going
new, creative possibilities for filmmakers and live event production         to be a vital component to keeping the production industry going
teams looking to push the bounds of imagination                              and we needed to find a way to take advantage of that,” said Kenny
                                                                             Mason, Production Manager, Elite Multimedia Productions. “Since we
Technology developments in filmmaking have deeply broadened the              already had a demo room with production gear ready, it was a natural
spectrum of what is visually possible and have also taken the live event     progression to transform the space into a virtual production studio.”
experience to all new heights. With the implementation of high-
resolution LED video environments that have become the backbone of           The adoption of new technology solutions in
such award-winning production designs as Star Wars: The Mandalorian,         a live event atmosphere can often lead to a
production houses across the nation have begun to look at applying this      bit of concern over its expected performance
type of technology for the benefit of their clients. Such is the case with   capabilities. By understanding the full scope
PixelFLEX rental network partners Mountain View Staging and Elite            of the design and how the technology
Multimedia Productions, who have taken their live and virtual event          components all work together, the practical
capabilities into a new realm of possibilities using production designs      application of an LED production environment
with LED video.                                                              can completely transform the experience for
                                                                             everyone involved.
“We saw how they were using the camera-tracking technology in
conjunction with LED video and an Unreal Effects Engine to film the          “From an LED video perspective, we don’t just start with a product,
Mandalorian series and we thought this was something we could offer          we start with the size of the room,” added Ben Kristy, Vice President of
to our corporate clients to make their live events even more exciting,”      Production, Mountain View Staging. “Whether its corporate production
began Robert Johnson, Vice President of Operations, Mountain View            or cinema, the camera is king, so we first need to identify which shots
Staging. “We own a lot of LED video panels and have studios with             are necessary to identify the right LED video pixel-pitch. While there
cameras set up in our warehouses across the nation, so it was a great        have been scenarios where we are working with a flat wall doing
way to pivot to the new reality we are living in to continue to meet the     tight shots, it all really depends on the storyboard and what shots are
demands for large-scale live events done in a unique way.”                   happening.”

                                                                                          ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
28
                                                               SPOTLIGHT                                         SEPTEMBER 2020

Mountain View Staging Virtual Studio - San Francisco

“We see corporate events becoming more of a hybrid where you will           “PixelFLEX is a great technology to use for this application because
have some people at home and others in remote studio locations,”            there are so many options for a video design, including flat, curved or
continued Johnson. “Using this type of camera-tracking technology in a      LED floor panels,” added Johnson. “High pixel pitch and resolution are
multi-camera shoot, we can then sub people in on the LED video wall to      also key, but you do have a little flexibility depending on the needs of
create a final product that appears to have everyone combined in one        the project, so having the versatility of the PixelFLEX product line allows
space. We really believe people will enjoy this because it is so unique     you to easily find the right solution.”
and different, and completely changes the way our corporate clients
can present their brand.”                                                   “I think even after we start to see municipalities starting to open back
                                                                            up, we’ll still have those who aren’t quite ready to go out just yet,” said
Like so many industries around the world that have been affected by         Mason. “Our space at Elite Multimedia, opens up some many other
the shutdown’s caused by the Coronavirus pandemic, the Live Events          avenues of using online tools where fans can watch a live stream and
industry has also taken a big hit. With production companies now            actually interact with the artists for such things as songs they might like
struggling for a way to bring large groups together, virtual event spaces   to see played. It really creates a different way of going to a show.”
with a high production-value backed by LED video have become a
popular solution.                                                           It is often in a time of crisis, that the course of an industry can change
                                                                            focus and find new ways to innovate for the future. Taking advantage of
“As we were searching for ways to reach new vertical markets and            the technology developments brought about by the need to go virtual,
clients at Mountain View Staging, creating studio spaces in our             both Mountain View Staging and Elite Multimedia Productions have
warehouses where we could control all the production assets was a           found a creative and expedient solution for their clients.
logical solution,” admitted Kristy. “We now have studio spaces in Salt
Lake City, Washington D.C., and San Francisco which includes a 10’x30’      “In the last few years, Elite has started seeing more and more music
PixelFLEX LED wall.”                                                        artists using social media platforms to back away from the traditional
                                                                            system of how they get discovered, and this type of production
                                                                            studio gives them a direct route to take their online presence one
                                                                            step further,” added Mason. “Even when the full live event industry is

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
29
                                                               SPOTLIGHT                                       SEPTEMBER 2020

Mountain View Staging Virtual Studio - San Francisco

safely able to open back up, a lot of newer artists will still be able to    Beach. We can could get a little crazy with all
use something like this to grow their fanbase which can then lead to         that’s possible, such as setting up a square-
selecting the right touring gear when it’s time to hit the road.”            shaped, outdoor LED video wall for a drive-
                                                                             in event with four sides of LED video where
“When our clients are familiar with producing top-quality live events,       cars can park on all four sides and a lot more
having to move to everyone using a low-res video conference app is           people can enjoy the show.”
not a viable long-term option,” explained Johnson. “At Mountain View
Staging, we have the technology, the expertise, and the live event           “While our business approach is not really focused towards filmmaking,
platform to really make a corporate brand stand out to their clients and     we have to understand the latest in technology developments to bring
employees.”                                                                  new possibilities to our clients for their events,” concluded Johnson.
                                                                             “We are always trying to be on the edge of what is possible to show
In a production environment where imagination is the only creative           people that there are more innovative ways to do events given our new
limit, the potential for what is possible continues to expand rapidly with   reality.”
the technology. Being able to be in any place at any time, used to be an
idea of the past, but it has now become the reality of today.                pixelflexled.com

“We want our MVS clients to know that we
can now put them in their product,” explained
Kristy. “For example, if you’re Northface, and
you want to show off your new winter line,
we can use this technology to put you on the
top of Mount Everest. If you’re a video game
developer, and you’re launching a new World
War II video game, we can put you on Omaha

                                                                                         ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
30
                                                   EXHIBITION REVIEW                                              SEPTEMBER 2020

Prolight + Sound Guangzhou 2020 Concludes Successfully

The industry’s first physical exhibition in months was held from 21 to 24     Under the motto of “Beyond lighting and sound”, the 2020 edition
August in Guangzhou, China, with the aim of supporting the industry on        offered more distinguished product categories that engaged users with
the road to recovery.                                                         digital experiences. Technological convergence was the main focus of
                                                                              the fair, with the newest entertainment, AV equipment and related
Quality buyers and new business opportunities; amid a challenging             integration opportunities attracting the attention of potential buyers.
global business environment and pandemic prevention and control               Some of the leading brands, both international and domestic that
measures in China, these were the key ingredients that exhibitors were        participated in eight halls across a total of 80,000 sqm of exhibition
pleased to find at Prolight + Sound Guangzhou 2020 (PLSG), which              space this year included: BBS, Boray, Bosch, Bose, Charming, Coda
gathered a total of 41,556 visitors and 677 exhibitors for its 18th edition   Audio, Concord, D&Q, Danacoid, EAD, EM Acoustics, Eagle Group, Enne,
at the China Import and Export Fair Complex. Concluding on 24 August,         Fidek, Harman International, Hivi, Husion, IAG Group, Infinova, itc,
the event was the first major industry trade fair of its kind to return in    L-Acoustics, MA Lighting, Maingo, Mode, Nightsun, Peavey, Ray Long,
China following the COVID-19 outbreak, providing an effective and high        Ruisheng, Sennheiser, S-track, Star-net, Taiden, Takstar, The One Studio,
quality business platform for professionals in the entertainment, media       Thunderstone, Tricolor, Viashow, Vue Audiotechnik and many more.
and AV industry to reconnect, rebuild and network.
                                                                              Ms Cheung added: “The positive feedback that we received from
Speaking at the conclusion of the fair, Judy Cheung, Deputy General           buyers and exhibitors during the four days suggests that the positioning
Manager of Messe Frankfurt (HK) Ltd remarked: “In light of the                of the fair and its expansion into new product categories closely
ongoing global pandemic, we are pleased to have received full                 matched the needs of the market. This is something that we hope
support from the industry. In keeping with the trend of digitalisation,       to maintain at the next edition in May, where the industry will once
this year we channelled additional resources to facilitate business           again have the opportunity to explore the latest technologies and
online – helping exhibitors market their products more effectively and        development trends.”
easing the sourcing process for buyers. For the first time, the entire
exhibition, including new products, training courses and seminars was         Live coverage of the exhibition, including presentations of the industry’s
broadcasted. We hope this new “offline + online” experience made              latest products and technologies was broadcasted on HC360.com – one
it easier for industry players to network, learn and explore business         of the industry’s largest online trade media platform. Together with the
opportunities in the resurgent market.”                                       PLSG WeChat platform, which livestreamed the PLSG Annual Training
                                                                              Course, the two platforms attracted significant attention from those
                                                                              who were unable to travel to the fair, garnering 165,000 views.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
31
                                                  EXHIBITION REVIEW                                               SEPTEMBER 2020

                                                                             in the industry and high visitor quality, which is the main reason why
                                                                             we always choose to exhibit here,” said ChunLin Liu, Vice General
                                                                             Manager, BeiJing HXTC Technology Co Ltd

                                                                             “Prolight + Sound Guangzhou closely matches the business sectors we
                                                                             have been focusing on this year, including lighting, audio and video
                                                                             products used in KTV and hotels. We have developed various new
                                                                             products, such as our first “cloud” karaoke room, which combines
                                                                             traditional karaoke with entertainment, interactive games and a
                                                                             DJ experience. We are launching these new products on the PLSG
                                                                             platform because it’s the leading exhibition for the industry, not just
                                                                             in Guangzhou but also other regions. The exhibition gathered a lot of
                                                                             industry professionals from different product categories, so it is a good
                                                                             opportunity for us to expand our business,” said Chuang Liu, Project
                                                                             Director, Huoshan 3S Digital.

                                                                             Buyer and visitor DaiYuan Wang, CEO/CTO, Pandora Audio & Video
                                                                             Technology Serve Co Ltd commented, “This is my 10th visit to PLSG.
                                                                             I continue to come because the exhibition is a great place to find
                                                                             out about industry trends. At every edition there are new products,
Besides an extensive collection of the latest products, PLSG also            systems, ideas, training courses and presentations from industry
compiled a variety of educational programmes. This included the PLSG         experts. Guangdong is a large production base of audio and lighting.
Annual Training Course, the Acoustic Block Forum ‘Opportunities and          Thanks to its location, the fair is not only the largest fair in China, but
Challenges of Audio Technology in Artificial Intelligence’, the 10th         also the most professional one. You can find a lot of innovative high
Advanced Audio Forum, and a Carving Art Exhibition.                          quality products from Guangdong, which cannot be seen in other
                                                                             places. Although the fair scale has been impacted by the pandemic, it
To help industry practitioners in the post COVID-19 era, safety              was a bold decision by the organisers to hold the exhibition this year.
topics dealing with the reopening of live events were added to the           The fair has provided me with the opportunity to communicate in-
programme. Both attendees and expert speakers were impressed                 depth with new and old industry peers, allowing everyone to re-build
by how the events delivered valuable information and created                 their connections and exchange information and find new avenues for
opportunities to network and exchange market intelligence. Another           business.”
unique part of the fringe programme was the Outdoor Line Array, which
gathered 20 professional audio brands to showcase the sound qualities        Extra health care and hygiene precautions implemented
of their audio systems to professionals and audio enthusiasts in real        The organisers strictly followed the local government’s protection
time.                                                                        guidelines and implemented additional safety measures to ensure
                                                                             the health and safety of every participant. This included: real identity
PLSG earns industry support with positive feedback from exhibitors           pre-registration, entry checkpoints to verify the digital health code of
and visitors                                                                 all participants, and onsite temperature scans. Frequent sanitisation of
In this challenging year for the industry, the organisers worked hard        facilities and distancing measures were also implemented.
to provide channel players with valuable opportunities to pursue
their business objectives, with the majority of participants reporting       The 19th edition of Prolight + Sound Guangzhou will be held from 16 –
favourably on their participation.                                           19 May 2021 at China Import and Export Fair Complex in Guangzhou,
                                                                             China.
“Our company has participated at PLSG many times in the past and this
year we are showcasing our microphone products for teleconferencing.         www.prolightsound-guangzhou.com
Although there have been challenges, the pandemic has also generated
some opportunities for our business because of the shift towards digital
media and the increased use of virtual meetings. Our microphones and
other products match the demands in this market. Even though this
year’s fair scale is not as big as previous editions, the clients who have
visited our booth to discuss products and place orders have met our
expectations. PLSG is a well-developed trade fair with a good reputation

                                                                                          ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
32
                                                      EXHIBITION PREVIEW                                      SEPTEMBER 2020

ConnecTechAsia Reveals Details of Event to Deliver Best-In-Class Virtual
Experience

Informa Markets announced new details for ConnecTechAsia2020, the        Best in Class Virtual Platform
first virtual Infocomm, Media and Technology event held in partnership   With more than 10,000 attendees expected to connect to the virtual
with Singapore’s Infocomm Media Development Authority (IMDA), from       event, ConnecTechAsia2020 will unlock possibilities that were not
29 September to 1 October 2020.                                          previously available in a physical setting.

The event will feature some 200 exhibitors, several of which are         The event’s four virtual exhibition halls will allow companies to set
taking part for the first time, showcasing the latest 5G technologies    up customisable virtual booths, with live presentations and real-time
and enterprise solutions. This group includes AT&T, SPTel, Qualcomm,     interaction with buyers. Furthermore, the exhibitor metrics dashboard
serviceNow, StarHub and Verizon. Other bellwethers will also enrich      will give them valuable real-time data and insight into their customers’
the virtual experience; they are Amazon Web Services, Grass Valley,      behaviour by capturing multiple touchpoints and providing a multi-
Huawei, KTSat, Roland, Sony and SingTel Satellite, to name a few.        dimensional view of a visitors’ journey, allowing for more effective
                                                                         outreach and follow-up.
Six group pavilions bringing with them companies from the European
Union, France, Great Britain and Northern Ireland, Israel, Korea and     Networking opportunities are an integral part of any event experience
Ontario are also taking part.                                            and have also been enhanced through a powerful AI business matching
                                                                         platform. Attendees will receive personalised meeting suggestions
In addition, more than 220 conference sessions addressing the latest     based on their interests and profile. On a consolidated dashboard,
industry trends and challenges will feature top industry names,          visitors can view connections, find out who is interested in setting up a
including:                                                               meeting with them and arrange for one-to-one video meets via virtual
• Anne Chow, CEO, AT&T Business                                          meeting rooms.
• Brenda Harvey, GM, IBM Asia Pacific
• Bicky Bhangu, President, Southeast Asia, Pacific and South Korea,      Conference delegates will have the full benefits and experience of a
Rolls Royce                                                              live conference, available right at their fingertips using their device of
• Martin Huang, MD Southeast Asia, SenseTime                             choice. This includes live keynotes, Q&A sessions and breakout rooms.
• Euan Smith, CEO of TV & Group COO, Astro                               Content will also be available on-demand 24/7 for delegates based in
                                                                         different time zones.

ENTERTAINMENT TECHNOLOGY ASIA | www.e-techasia.com
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