COLLEGA EDUCATION interactive catalogue - Collega International

 
 
COLLEGA EDUCATION interactive catalogue - Collega International
COLLEGA
EDUCATION
i n t e r a c t i v e       c ata l o g u e
                 v o l   .6

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COLLEGA EDUCATION interactive catalogue - Collega International
“Anyone can teach you to cut hair.
        Aveda education aims to help you
        grow as an individual, as a business
        owner and as a human being.”
        - Horst Rechelbacher, founder

        At Collega, we have always been very big supporters of education and ongoing
        professional development. Learning is more than putting in your time to master
        a craft—it’s about reaching out to beyond our comfort zones, stretching our
        imaginations, challenging our limits and broadening our perspective.

        I am always impressed by the calibre of students that we attract from across
        Canada. I am inspired by how much they grow through their experience working
        with us and how far they take themselves on the strength of what they have
        learned. The success of Aveda Team Canada at Master Jam in Miami, Vancouver
        and Berlin is a testament not only to the quality of education provided in our
        programs, but to the level of talent, the vision and character of our graduates.

        We are very proud of the curriculum organized and presented to you in this
        calendar. The lineup of educators and visionary guest artists we have organized
        this year is nothing short of spectacular. On behalf of all of us at Collega, we
        wish you continued success in everything you do.

        Ray Civello

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COLLEGA EDUCATION interactive catalogue - Collega International
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN,
FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH
WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN
EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,
NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

                                   HORST RECHELBACHER, FOUNDER

                           | 3 |
COLLEGA EDUCATION interactive catalogue - Collega International
COLLEGA                       Where the uniquely talented come to push their limits,
                              overcome fear, confront the future and become their very best.

EDUCATION                     Click on the desired sections on the left.

hair colour education         Aveda Hair Colour – Your Edge                                                                       5

advanced academy              Experience creative demonstrations, conversation and innovation with Aveda’s featured              16
                              Guest Artists, Creative Directors and Aveda Purefessionals.

collega management training   We strive to bring out the best in you and everyone on your team.                                  23

beauty of business            Grow your Salon and Spa business by focusing on the Key Drivers for Success.                       24

spa connect canada            Canadian Spa Conference                                                                            25

aveda institute               Rooted in Care                                                                                     26

cut curriculum                Revolutionizing how students learn to cut hair                                                     27

core education                Foundations for success                                                                            30

education on demand           If you can’t make it to come and see us, why not invite us to come to you?                         41

ace program                   Our goal is to unleash the potential inherent in the best of people in the Aveda Canada network.   43

registration information      Everything you need to know to attend Collega Education.                                           46
COLLEGA EDUCATION interactive catalogue - Collega International
HAIR COLOUR
 EDUCATION
     | 5 |    CONTENTS
COLLEGA EDUCATION interactive catalogue - Collega International
|   hair colour education            |

COURSE DESCRIPTIONS          WHAT’S YOUR COLOUR CULTURE?
                               Take our quiz to discover your salon’s hair colour personality and what drives you to achieve success.

                                     | 6 |                                                                                       CONTENTS
COLLEGA EDUCATION interactive catalogue - Collega International
|      hair colour education                                |

        DEVELOP
       DEVELOP
       DEVELOP YOUR                                                                                                      START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep,

        YOUR CULTURE
                                                                                                                         THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon’s hair colour

       CULTURE
                                                                                                                                                                                                   START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Fu
                                                                                                                         personality and can be customized to meet your specific    education goals.

       YOUR CULTURE
                                                                                                                                                                          THEN CUSTOMIZE              by following your colour culture path for course recommendations that suit
                                                                                                                                                         START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep ™,
                                                                                                                                                                          hair colour personality and can be customized to meet your specific education goals.
                                                                                                                                                         THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon’s
                                                                                                                                                                           hair colour personality and can be customized to meet your specific education goals.
                    LET’S PLAY!
         LET’S PLAY!

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                                  Master
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                     Your Mix
                                                                                                                                                                                                                                                              RARE BLOOM
                                                                                                                                                                                                                            RARE BLOOM
                                 Master Your Mix                                 Cultivate Your Colour                                 Balayage Basics                                                          Pure Blonding                                     Aveda Collection: Hair Colour                            Aveda Advanced A
                       Master Your Mix                            Cultivate Your Colour                             Balayage Basics                                                     Pure Blonding                           Aveda Collection: Hair Colour                         Aveda Advanced Academy courses

         LET’SLET’S GET DOWN
               GET DOWN       TO BUSINESS!
                         TO BUSINESS!

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                                                                                                                                                                                         Merging      COLOURSMerging COLOURS                                                       RARE BLOOM                         RARE BLOO
                    Cultivate Your Colour                            Balayage Basics                                 Pure Blonding                                                      Merging Colours                                      Pure Foiling                                  Aveda Collection: Hair Colour
                               Cultivate Your Colour                                Balayage Basics                                     Pure Blonding                                                            Merging Colours                                               Pure Foiling                                  Aveda Collection

         GET IT
             GETDONE!
                  IT DONE!
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                                                                                                                                                                                                                            RARE BLOOM
          Colour Talk Featuring Botanical Therapy                 Cultivate Your Colour                               Colour Wise I                                                      Colour Wise II                                                       RARE BLOOM
                                                                                                                                                                                                                                    Aveda Collection: Hair Colour     Fundamentals of Men’s Hair Colour

                     Colour Talk Featuring Botanical Therapy                     Cultivate Your Colour                                   Colour Wise I                                                           Colour Wise II                                       Aveda Collection: Hair Colour                        Fundamentals of M

COURSE LEVELS
Whether you’re fresh on the scene or a seasoned            discover                                         evolve                                                           elevate                                                  advance
         COURSE LEVELS
professional, we’ve designed courses that                  Build a strong foundation for growth with        Go beyond the basics with in-depth courses                       Take your skills and professional growth above           Challenge yourself to achieve maximum results
challengeWhether
          and inspire  everyfresh
                    you’re    skill on
                                    level.
                                        theCourses                       discover
                                                           hands-on learning
                                            scene or a seasoned               that will refine your skills, created to magnifyevolve
                                                                                                                               your unique strengths while                   and beyond with intensiveelevate
                                                                                                                                                                                                        learning courses              with Aveda Business College andadvance
                                                                                                                                                                                                                                                                          Aveda Advanced
are grouped  into the following
         professional,    we’ve four   categories
                                 designed    courses that reveal your potential,
                                                                         Build aand   equip
                                                                                 strong      you for for growth
                                                                                           foundation       challenging
                                                                                                                with you toGo  develop
                                                                                                                                 beyondin areas of opportunity.
                                                                                                                                           the basics with in-depth courses  designed to propel your Take
                                                                                                                                                                                                      careeryour
                                                                                                                                                                                                             forward.                 Academy
                                                                                                                                                                                                                 skills and professional growthcourses
                                                                                                                                                                                                                                                  above that will help  you establish
                                                                                                                                                                                                                                                                     Challenge        a to achieve maximum results
                                                                                                                                                                                                                                                                                yourself
to help guide your education
         challenge             journey.
                     and inspire                           long-term success.
                                     every skill level. Courses                                                                                                                                                                       dignified place in the industry.with Aveda Business College and Aveda Advanced
                                                                         hands-on learning that will refine your skills,      created to magnify your unique strengths while                          and beyond with intensive learning    courses
         are grouped into the following four categories            reveal your potential, and equip you for            challenging you to develop in areas of opportunity.                         designed to propel your career forward.                             Academy courses that will help you establish a
         to help guide your education journey.                     long-term success.                                                                                                                                                                                  dignified place in the industry.

                                                                                                                                                          | 7 |                                                                                                                                                  CONTENTS
COLLEGA EDUCATION interactive catalogue - Collega International
|   hair colour education                   |

COLOUR FOUNDATIONS
All colour foundations can be delivered on-demand in salon.

AVEDA FULL SPECTRUM DEEP                                                                                     AVEDA FULL SPECTRUM SYSTEMS AND SOLUTIONS
1 DAY WORKSHOP                                                                                               2 DAY WORKSHOP
Models Required: 1:30pm                                                                                      Models Required: Day one at 2:00pm, Day two at 1:30pm
Expand your knowledge on Full Spectrum Deep. This hair colour class will provide learners with               This two-day class introduces colourists to Aveda’s Full Spectrum hair colour series. It includes
the essential tools to effectively formulate Full Spectrum Deep Extra Lift and Deposit Creme                 Aveda Hair Colour Points of Difference, colour theory and fundamental formulation. Day two
Colour for Dark Hair to achieve beautiful, customized results, from grey coverage to rich, vibrant           focuses on all aspects of corrective colouring including colour balancing, pre-colouration and
tones on levels 1 to 4 and beyond.                                                                           colour cleansing.
Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer                              Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA PURE FOILING                                                                                           AVEDA MERGING COLOUR
1 DAY WORKSHOP                                                                                               1 DAY WORKSHOP
Think of highlights as hair’s perfect accessory—they accentuate the best in every guest. This                Awaken your guest’s spirit of adventure with exciting hair colour options that reflect their
course will explore how artful sectioning and placement techniques can create high-impact                    personality and accentuate their style. This course will challenge you to expand your colour
highlights that range from bold ribbons of colour to subtle radiance. Learn how Aveda’s                      acumen by creating guest-inspired combinations of colour sectioning patterns and placements
signature application techniques will enable you to create seamless, multi-dimensional looks for             that yield creative yet flattering results.
every guest.                                                                                                 Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer
Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

AVEDA COLOUR WISE                                                                                            AVEDA CULTIVATE YOUR COLOUR
3 DAY WORKSHOP                                                                                               1 DAY WORKSHOP
Be an in-salon COACH! Elevate your knowledge of how to successfully formulate and apply                      Models Required: 1:30pm
Aveda Hair Colour while learning to train new Aveda colourists. You will grow personally                     Know why guests stop seeing their hair colourists? Because every service is more of the same.
and professionally by incorporating Aveda’s Principles of Education and world class service                  Buck the trend by enhancing your guest’s experience with express colour techniques that deliver
standards into your own salon environment.                                                                   an instant dose of glam in 30 minutes or less—from easy placement techniques to colour-enhancing
Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer                              add-on services. Learn conversation pointers for offering these beauty boosts to guests and the
                                                                                                             tricks to performing them quickly and efficiently—a combination of skills that will keep the books
*ACE certification requires this class as a prerequisite                                                     filled and your business booming. You will learn: The power of service add-ons and how they
                                                                                                             enhance the service experience, four easy colour placement techniques that update any look in
                                                                                                             minutes, the art of layering Aveda services and how to use them to build your revenue.
                                                                                                             Tools Required: Colour Tools – Clips, capes, gloves, combs, brushes, hair dryer

                                                                                                     | 8 |                                                                                              CONTENTS
COLLEGA EDUCATION interactive catalogue - Collega International
|   hair colour education                     |

BALAYAGE BASICS: FORGET THE FOIL, GO FREESTYLE WITH BALAYAGE                                                      LEARN:
Liberate your highlights from foil, and embrace the balayage effect—a freehand hair colour                        •   Basic balayage sectioning, techniques and placements
technique that takes a painterly approach to traditional highlights. Understanding the basic                      •   How to apply colour with a brush and balayage paddle
techniques and tools behind this popular hair colour trend will increase your ability to create                   •   Freestyle hair colour applications
special effects on the hair—from subtle glimmers of blonde to ombre highlights with personality.
In this interactive course, you’ll learn basic balayage skills that will help you create artisanal hair
colour that looks spontaneous, but was carefully handcrafted by you.

BEYOND BALAYAGE: BEAUTY IN EVERY DIMENSION                                                                        LEARN:
Seasons and trends may change, but natural, dimensional hair colour is here to stay. Freehand                     •   A review of the principles learned in Balayage Basics
techniques invite hair colourists to blend art, chemistry and shape, apply formulas in inventive                  •   Four balayage variations and techniques for all guest types
ways and push convention to create never-before-seen effects. Take your balayage skills                           •   Seasonal balayage tips and tricks to keep you on-trend and in-demand
beyond the basics with expanded ways to do freehand techiques in less time than traditional                       •   Best practices and business-building tips for mastering balayage
foil placements. You’ll learn techniques inspired by Aveda hair colourists just like you that can
transition guests from season to season using any range of blonde, brunette and red shades.

KINETIC COLOUR: CREATE HIGH-DEFINITION COLOUR                                                                     LEARN:
Embrace the extreme side of Aveda Hair Colour— colours so bright, vibrant and intense that they                   •   The art of mixing Pure Pigments with different bases for a variety of results
require a master’s insight to get it just right. Inspired by Ian Michael Black, Aveda Global Artistic             •   Unique Pure Pigment combinations that achieve a broader range of tonal results
Director, Hair Colour, this course reveals his creative process for creating kinetic colour with Pure             •   Harmonious tone selection for beautiful results
Pigments and shares his insider tips for pushing tones to the extremes. You’ll start with tone                    •   Placements that work well with extreme or intense tones
selection and end with placements that ensure your vivid colour combinations look gorgeous
instead of gaudy. There’s never been a better time to explore extremes, think big and make
every colour beautiful.

                                                                                                          | 9 |                                                                                        CONTENTS
COLLEGA EDUCATION interactive catalogue - Collega International
|   hair colour education                    |

FULL SPECTRUM DEEP SYSTEMS + FUSION:                                                                            LEARN:
EXPAND YOUR CREATIVITY WITH COLOUR                                                                              •   How to use Full Spectrum Deep to expand your formulation options
Every hair colourist has their own creative process to achieve distinctly beautiful results. In this            •   Ways to overcome the common challenges of controlling warmth and tone
full-day course, you’ll expand your creativity with colour by using every tool, technique and                   •   How to create targeted results by intermixing Aveda Hair Colour categories in new ways
component available to you. From using Full Spectrum Deep to intermixing colour components,                     •   How to choose the best colour components to create your guest’s desired look
you’ll learn new ways to achieve new results. Get ready to mix up your creative process and use
the entire range of Aveda Hair Colour to create unlimited colour possibilities—from blondes to
brunettes and everything in between.

FULL SPECTRUM FUSION: MIX IT UP                                                                                 LEARN:
You are the artist, and the hair is your canvas. That’s why Aveda Hair Colour was designed with                 •   How to create targeted results by intermixing Aveda Hair Colour categories in new ways
individual components—to allow you to be a true artist. Aveda offers a comprehensive array of                   •   The principles of mixing and matching across hair colour categories
hair colour components, and your unique artistry turns them into beautiful hair colour again and                •   Unexpected combinations of hair colour components and their unique results
again, guest after guest. In this revolutionary, results-based course, you’ll learn how to liberate             •   How to choose the best colour components to create your guest’s desired look
your formulations by intermixing Full Spectrum Permanent and Full Spectrum Deep in new ways
to achieve new results. You’ll return to the salon ready to mix things up and create exciting new
formulas for your guests with creative confidence.

COLLECTION HAIR COLOUR: ECLIPTING
1 day workshop                                                                                                  LEARN:
Evolve the classic eclipting technique, Aveda’s face framing colour technique that lights up the                •   Spring Summer hair colour trends
face with smartly placed shadows and colour – with new shade selections and placements                          •   Three new eclipting techniques
perfect for spring and summer. In this course you will explore the colour trends of the season,                 •   How to evolve the eclipting technique to create different outcomes
practice three new eclipting techniques during a hands on workshop and how to choose the
right one for your guest.

                                                                                                       | 10 |                                                                                          CONTENTS
MASTERY
SERIES             MASTERY SERIES
                   NATURE OF HAIR COLOUR
                   LEARN SERIES

                   Master the Aveda Hair Colour categories and learn the technical
                   knowledge and skills you need to give every guest beautiful hair colour
                   with a conscience:

                   LEARN:
                   •   Consultation, formulation, mixing and application skills across all
                       Aveda Hair Colour categories
                   •   Essential techniques and variations for creating beautiful hair
                       colour results
                   •   The foundations for creating a successful hair colour outcome on
                       every guest

          | 11 |                                                                             CONTENTS
|   hair colour education     |

ADVANCED ACADEMY
COLOUR CLASS
HAIR COLOUR MAGIC: ESSENTIALS 1
Transform the way you see and formulate hair colour. This one-day course will challenge you
to take new approaches to textbook techniques. You’ll explore how light sees colour, how to
personalize formulas for each guest and how to ensure predictable colour results.
Get ready to put a fresh spin on classic hair colour concepts and be inspired to reach your
maximum potential.

Learning Objectives:
• How to create custom formulas based on your guest’s hair texture, type and density
• New Aveda Hair Colour Categories
• Innovative ways to customize all domains of Aveda Hair Colour
• Learn how to check a formula for predictable results

HAIR COLOUR MAGIC: ESSENTIALS 2
Review the Hair Colour Magic Methodology including the new reVISIONed Aveda products.
This one-day course will focus on formulation, pushing your skills and thought process following
the Hair Colour Magic formulation path. Keep your Personalized Formulas fresh and current with
new ideas for manipulating the Aveda Hair Colour Domains.

Learning Objectives:
• Review the HCM Methodology
• Focus on creative formulation including Aveda’s new Hair Colour Categories
• Incorporate the Aveda reVISIONed Hair Colour
• Advanced Hair Colour Systems
Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: POWER PAINT
With natural dimension and ombre in demand, the HCM Power Paint course covers the details of
sectioning, techniques and formulas for hair painting without the use of saran wrap or foils. The
class will feature customizable painting formulas that work like a clay bleach, techniques that
give a seamless finish. Participants in this hands-on workshop will learn how to tone with blonde
finish toners and Deposit Only Colour Treatment.

                                                                                                   | 12 |       CONTENTS
|   hair colour education                        |

HAIR COLOUR MAGIC: BOMBSHELL BLONDES                                                                                HAIR COLOUR MAGIC: ROCK YOUR REDS
Turn your uncertainty into confidence by breaking down blonde formulas into easy-to-manage                          Turn your uncertainty into confidence by breaking down red formulas into easy-to-manage
variables. You will tackle one variable at a time, from choosing the right tone to mastering the Natural            variables. You will tackle one variable at a time, from choosing the right tone to mastering the
Remaining Pigment chart, until you have a fresh perspective that leads to foolproof formulas and                    Natural Remaining Pigment chart, until you have a fresh perspective that leads to foolproof
bombshell blondes. Whether you want to overcome specific challenges with blondes or simply boost                    formulas and flattering reds. Whether you want to overcome specific challenges with reds or
your formulation skills, this course will equip you to create your best shades ever.                                simply boost your formulation skills, this course will equip you to create your best shades ever.
Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1                                                                       Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

HAIR COLOUR MAGIC: GRASPING THE GREY                                                                                HAIR COLOUR MAGIC: CORRECT OR CHANGE HAIR
By the age of 50, most women will be 50% grey thanks to genetics. With statistics like this, the                    COLOUR WITH CONFIDENCE
knowledge for dealing with grey hair in the salon has never been more vital. Visit the important                    Learn the differences in Colour Correction vs. Colour Change. Most Colour Corrections are
characteristics of grey hair and explore unique formulations that are available to you. Does your                   because of a ‘Consultation’ gone wrong. Most Colour Changes are not charged appropriately.
guest want an opaque, blended or sheer result? Come learn the options of these different “finishes”                 This course will supply the tools you need to be solid and confident in your work. We will visit ideas
that you can use every day and learn how to consult with your very special guest. Formulas for                      about: front line scripting for scheduling, colour processes, consultation to home care, charging
fashion. Does your guest want something like a steel grey or festive lilac? Take home best practices,               appropriately and ideas for removal or shifting colour to create your desired end result.
tips and insider tricks for creation and application, plus how to assure the longevity of these fun                 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1
fashion formulas.
Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

COLOUR CATEGORIES FEATURING LUPE VOSS                                                                               SHAPES FEATURING LUPE VOSS
Mastery requires an intense focus and dedication to the art of one’s craft. In this inspiring three-day             In the world of hair colour, shape changes everything. This innovative colour workshop will teach
course, you will immerse yourself in the study of reds, blondes and browns and learn how to break                   you how colour placement and formulation are impacted by different head, face and hair cut
out of your comfort zone within each category and uncover endless shade possibilities. Each day                     shapes. Explore how to adapt placement techniques to a wide range of shapes, and put
will be dedicated to a different shade family and provide a concentrated look at the challenges,                    your knowledge to work on models. You’ll leave the course with the inspiration, experience and
best practices and creative techniques you need to achieve dynamic, guest-friendly results                          confidence you need to create flattering colour that works with all hair cut shapes.
across all categories. This course is an ideal next step for colourists who have attended Hair                      Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1
Colour Magic and want to continue their journey to mastery.
Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1

                                                                                                           | 13 |                                                                                                 CONTENTS
|   hair colour education            |

                     INSPIRE YOUR COLOUR PALETTE
                     Find your inspiration when working with Aveda Full Spectrum Hair Colour. Explore your
                     creativity with sectioning patterns and learn how to break down a hair cut to create hair colour
                     that complements and enhances your guest’s overall image. Participants in this session will also
                     study trends in fashion and learn how these trends translate into hair colour choices for
                     the season.

                     EDITORIAL HAIR COLOUR: RUNWAY MEETS SALON
                     Editorial colours have stomped the catwalk for years, however in today’s world they walk
                     our streets and we see them everyday in our salon chairs. This class breaks down the Aveda
                     hair colour lines and builds confidence in creating your own high fashion hair colour. In
                     this hands-on workshop, learners will step outside the box and see how Aveda hair colour
                     components can be used to create fashion colours for your guest, or behind the camera on
                     your next photoshoot. Find the artist in you.

            | 14 |                                                                                           CONTENTS
|   hair colour education                    |

AVEDA COLOUR ON DEMAND
Do your guests know you specialize in Aveda customized colour? Are you consistently                   Work with your Aveda Partner and Lead Hair Colour Educator to customize an education plan
offering your guests new hair colour options? Do you know how to manipulate Aveda colour              that meets the needs of your colour team. Have your Aveda Partner submit an in-salon class
to achieve every desired result?                                                                      request to our education team and we will provide you with a detailed
                                                                                                      quote and available dates.

PERFECTING BLONDES                                                                                        IGNITE YOUR REDS
Why do clients stop colouring their hair? Damage is the #1 reason clients will stop colouring             Aveda reds have NO LIMITS! In this one-day workshop learn how to take your reds, violets
their hair and is also one of the top concerns of hair colour clients. With Aveda’s blonde                and coppers to the next level by creating the ultimate customization for each unique guest.
offerings we have many options to create the perfect customized blonde with essentially                   Explore warm tones that are stronger, get results that are more vibrant and last longer, see
damage-free results. In this one-day workshop, learn how to eliminate the need to tone, how to            truer to tone pigments, and receive tips and tricks on how to reduce fading.
customize your base and colour components for limitless blonde variations, and how to offer               Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep
essentially damage free results for your blondes.                                                         Models Required: 1:30 pm with models willing to go red or with existing red, violet or copper
Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep                                    with grey coverage, basic colour applications &/or partial highlights
Models Required: 1:30 pm with models willing to go blonde or with existing blonde, with grey
coverage, basic colour applications &/or partial highlights

DEEPER PERSPECTIVE                                                                                        CONFIDENT COVERAGE
Dark haired clients can be complex. Learn how to create richness with no red, creamy blondes,             Are you confident in your grey coverage results? Do you know how you can customize with Full
and get maximum grey coverage with Full Spectrum Deep. Build your confidence in knowing                   Spectrum NN series and Full Spectrum Deep to get better grey coverage results? This crash
when to choose Full Spectrum Deep in this hands-on focused class.                                         course in grey coverage will help you to tackle the toughest grey coverage clients.
Prerequisite: Full Spectrum Deep                                                                          Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep
Models Required: 11 am & 2 pm – levels 1-4, grey coverage, basic colour applications &/or                 Models Required: 1:30 pm models with 40-100% grey, basic colour applications &/or
partial highlights                                                                                        partial highlights

IN-SALON COLOUR CONSULTING
Does your colour team need to get motivated and inspired? The In-Salon Colour Consulting day
offers one-on-one coaching with formulation, technique and service delivery and helps to bring
new learnings to life in the salon environment. Lead Educators work with colourists and their
clients to motivate change, update looks, add on colour services and maximize colour revenue
for the day.
Prerequisite: Using Aveda Hair Colour
Models Required: No

                                                                                                 | 15 |                                                                                             CONTENTS
ADVANCED
ACADEMY
   | 16 |   CONTENTS
|   advanced academy                      |

AVEDA GUEST                                                                                                  AVEDA COLLECTIONS
ARTIST ATELIER
Get up close and personal with the industry’s top talent. Experience 3-hours of creative                 CUT, COLOUR, MAKEUP
demonstrations, conversation and innovation with Aveda’s featured Guest Artists, Creative                In this featured Look Session, Aveda Team Canada will showcase the current Aveda Collection.
Directors and Aveda Purefessionals. During these sessions, participants will learn a variety of          This look session will feature complete looks in hair cutting & styling, hair colour and makeup.
techniques in cut, colour, styling or makeup. Be inspired by the latest trends as well as classic        See what Aveda’s current trends are look and learn the techniques.
looks that are the foundation for both salon and creative work. In this environment you will             The Aveda Collection Learn Session will feature three workshops in each of the featured
have the opportunity to ask questions and connect to creative artists while gaining insight              domains. Learn the techniques from the collection in a hands-on workshop led by Aveda
into what is new in the hair, fashion & beauty industry.                                                 Team Canada.

AVEDA LOOK & LEARN SESSIONS*
LOOK                                                                                                         LEARN
Get up close and personal with the industry’s top talent. Experience 3-hours of creative                     In the afternoon you will have the opportunity to apply the knowledge from the LOOK session
demonstrations, conversation and innovation with Aveda’s featured Guest Artists, Creative                    in an intimate workshop that will allow you to connect directly with featured artists and
Directors and Aveda Purefessionals. During these sessions, participants will learn a variety                 develop your skills. Participants in this workshop will learn an additional technique in this
of techniques in cut, colour, styling or makeup and be inspired by the latest trends as well as              hands-on workshop.
classic looks that are the foundation for both salon and creative work. In this environment you
will have the opportunity to ask questions and connect to creative artists while gaining insight             LEARN SESSIONS ARE FROM 2:00PM – 5:00PM
into what is new in the hair, fashion & beauty industry.
                                                                                                             *Look & Learn sessions are subject to minimum attendance requirements. If minimum attendance in your location is not achieved 15
                                                                                                             days prior to the start date the Aveda Advanced Academy reserves the right to cancel without assuming any liability beyond the value of
LOOK SESSIONS ARE FROM 9:30AM – 12:30PM                                                                      the course fee.

                                                                                                    | 17 |                                                                                                                                CONTENTS
|   advanced academy                    |

CUT CLASSES
LEGENDARY CLASSICS                                                                                                   CONTEMPORARY CLASSICS
This session emphasizes the timelessness of hair design. Gain a strong understanding of One                          This session will build on your knowledge of the fundamentals to develop salon work. Learn
Length, Graduation and Layering techniques. Learn how to create great shapes through the                             how to use a modern approach to keep your client’s look updated and yourself motivated in the
understanding of head shapes, weight and form and to become more precise in your approach                            salon. Take an in-depth look at the consultation process and how to apply a contemporary twist
to cutting and styling.                                                                                              on the classics to your guest.

INSPIRATION LOOK + LEARN FEATURING GERARD SCARPACI                                                                   MEN’S BARBERING: TAPERS-TRANSITIONS-TEXTURE
Use this workshop to get out of your box and challenge conventional approaches to haircutting,                       FEATURING DUST Y RHODE
utilize disconnection, visual cutting, advanced graduation and focus on the next direction in                        This class offers an in-depth exploration of the most important considerations when cutting
haircutting. By bringing asymmetry, disconnection, short-to-long cutting, and other innovations into                 men’s hair: How to properly select the amount of taper for each guest, properly building
sharp focus, Arrojo Inspiration centres on the latest trends and techniques in modern hairdressing.                  balanced weight, correctly connecting the top to the bottom on the hair cut and how to
The seminar starts with demonstrations of today’s most fashion forward cuts, and highlights the                      manipulate the movement and growth direction of the hair. Understanding these considerations
right approach to making them work for real people. Then you take to the platform to workshop,                       is critical to create a strong men’s business. A confidently executed haircut brings male guests
practice and master ideas that are at the cutting-edge of fashion, trend, and style. Discover new                    back, month after month.
razor and scissor cutting techniques, as well as new insights and ideas in this flair-filled class
focused on creation.

ATELIER: CUT, COLOUR + CURLS                                                                                         INNOVATIVE CUTTING ESSENTIALS
FEATURING DYLAN SIT + VANESSA BIANCHI                                                                                In this class we answer the call to help you “get out of your box” by encouraging you to break out
Curls just want to have fun—but they can leave even the most seasoned expert feeling flustered.                      of your routine and challenge conventional techniques. Evolve and refine the work that you do
This custom Atelier invites stylists and colourists to face their insecurities about curly hair and learn            behind the chair. Learn how to utilize disconnection, increase your timing, free-hand cutting and
how to master this challenging hair type. Aveda’s style and colour pros will demonstrate tried and                   how to expand usage of your tools.
true curly hair techniques and show you how to bring out the beauty in your guest’s natural texture.

                                                                                                            | 18 |                                                                                             CONTENTS
|   advanced academy      |

CUT CLASSES CONTINUED
AVEDA MEN
This session will focus on the dynamics of men’s hair design. Learn men’s techniques that will
keep hair cutting organized and efficient and gain insight to create a higher service and creative
standard for your male guests.

CLASSIC REBELLION MASTER CUTTING
Explore the creative process and learn how to develop new ideas for your salon work and
creative collections. In this session you will take an in-depth look at the Classics and learn how
to approach them from a modern perspective inspired by current trends and the ever-changing
needs of your guest. Gain insight on how to interpret images and inspiration to produce a
creative result and keep your client's look updated and yourself motivated in the salon.

PROGRESSIVE CONCEPTS
Progressive hair cutting is found in unique combinations of the fundamentals. In this class you will
apply the classics through creative eyes. Learn how to manipulate disconnection and apply the
concept of positive and negative space when designing a hair cut. Improve your ability to design
a creative haircut that is suitable for shows, shoots and behind the chair.

KNOWLEDGE DESTROYS FEAR LOOK & LEARN
FEATURING DJ MULDOON
Education in its purest form; no white noise. Creativity is encouraged through knowledge and
skill with form, function and flow as its base. “Knowledge Destroys Fear” is an opportunity to
learn the What, Why, How and When within haircutting.

                                                                                                       | 19 |       CONTENTS
|   advanced academy            |

STYLING CLASSES
                                 FASHION ST YLING
                                 Get an inside look at how to create looks for the runway. This session will teach styling
                                 techniques taken from the runways at New York Fashion Week. Participants will learn tips
                                 and tricks from backstage and be inspired by current trends. Take an in-depth look at styling
                                 techniques to develop your creative skill and create advanced styling looks using sets, hair
                                 pieces and irons.

                                     ADVANCED ST YLING
                                     Advanced styling is composed of mastering in-depth techniques of up-styling. The class will
                                     focus on braiding (multiple-strand, flat and round braids, fishtail, waterfall braids, cornrowing
                                     and braiding for texture), backcombing, curling, smoothing and spinning. Inspiration will derive
                                     from current trend looks from the runway with an emphasis on salon-friendly application. The
                                     learner will leave class with an overall proficiency to create many relevant styles
                                     behind the chair.

                                 FASHION ST YLING FEATURING ALLEN RUIZ
                                 Explore the artistry of hair styling with Aveda’s Global Artistic Director. In this session, Allen will
                                 share behind-the-scenes secrets from New York Fashion Week, Aveda Collections and his own
                                 personal collections with you. Playing with thermal styling, shapes and texture, participants will
                                 learn how to create fashion-forward styles to use behind the chair, on the runway and in front of
                                 the camera.

                                 CREATIVE ST YLING: LOOK & LEARN
                                 This styling class is designed to teach popular salon styles while incorporating modern
                                 techniques and current trends. Participants will learn simplified approaches to upstyling as
                                 well as tips and tricks for easier and more efficient execution.

                            | 20 |                                                                                               CONTENTS
|   advanced academy                |

MAKEUP CLASSES
REINVENTING THE ICON                                                                                      ADVANCED TREND MAKEUP LOOK & LEARN
Explore some of the most iconic looks in makeup and take a look at how to transform these                 This session will focus on advanced bridal makeup techniques and the latest trends in beauty.
looks into the future. Taking inspiration from some of the most iconic figures in fashion                 Learn how to incorporate runway trends into bridal and event makeup and how to create
(Madonna, Gaga, Cher to name a few), participants will study their transformation over the                longevity and vibrancy for your guest, both in person and for photography and video. A focus will
decades. See how makeup looks repeat over time and how to blend these looks into current                  be placed on the makeup consultation and how to incorporate Aveda makeup into the overall
trends, and how to transform them into relevant looks for the salon, runway and creative work.            image of the guest.
Participants will work with appliqués and Aveda Makeup to create the new iconic face.

                                                                                                 | 21 |                                                                                            CONTENTS
MASTERY
SERIES    MASTERY SERIES
          NATURE OF HAIR CUT & STYLE
          LEARN SERIES

          Focus on the key principles of hair cutting, the fundamentals
          required to create the classic hair cuts and the blow-drying and
          styling techniques for a perfect finish—all using high-performing,
          plant-powered Aveda products:

          LEARN:
          •   The principles of hair cutting and how to use them to create the
              classic hair cuts
          •   Proper hand and body positions for cutting hair
          •   Proper selection of hair styling products based on hair type, hair
              texture and desired result
          •   Blow-drying and brushing skills to set the foundation for
              long-lasting hair styles
          •   Essential hair styling techniques and variations from everyday
              to runway

                                                                                   CONTENTS
|   collega management training               |

                         COLLEGA
                         MANAGEMENT
                         TRAINING

                        This two-week program is built to support your success. The six Key Drivers that build the
                        foundations of the Beauty of Business—The Experience, Guest Recruitment & Retention,
                        Leadership, Culture & The Coach, Business Acumen, New Talent Recruitment and
                        The Art & Science of Retail—lay the foundations for this dynamic program.

                        Each Key Driver is deliberately woven through the Four Pillars of Management Success;
                        Coaching, Guest Service & Retail, Operations and Finance. Strategies, best practices and
                        practical, customizable tools highlight and support the competencies required to be
                        a successful manager.

                        KEY LEARNING OBJECTIVES:
                        •    BOB - The six key drivers of business success
                        •    POD Points of Difference – execution & implementation
                        •    Inspired Coaching
                        •    Business Benchmarking
                        •    Operational Efficiency & Best Practices

                        Prerequisites: none
                        Tools Required: laptop or tablet

                        “THIS INNOVATIVE PROGRAM WAS BORN FROM “WHAT WORKS” AND CANNOT BE FOUND
                         ANYWHERE ELSE. IF YOUR GOAL IS TO OPTIMIZE YOUR BUSINESS’ PROFITABILITY
                         AND PERFORMANCE, YOU CANNOT AFFORD TO MISS IT. BE A PART OF THE FUTURE AND
                         ENROLL TODAY!”

               | 23 |                                                                                              CONTENTS
|   beauty of business   |

The Beauty of Business is an exclusive event designed to help you grow your
Salon and Spa business by focusing on the Key Drivers for success. The event
features a variety of guest speakers that are experts in their field who help you
develop and plan your strategy for a successful and growing business.

Establishing the foundation for any successful business, the BOB Key Drivers
(The Experience, Guest Recruitment & Retention, New Talent Recruitment,
Leadership, Culture & The Coach, The Art & Science of Retail and Business
Acumen) provide essential touch stones for ensuring your business grows year
over year.

This is a destination event exclusive to the Collega Aveda Network.

Collega Business College | Management Training

This three-day event is designed to help owners and managers refresh and
develop their business acumen. Leaning on the six Business of Beauty Key
Drivers (The Experience, Leadership Culture & The Coach, The Art and Science of
Retail, Staff Retention, Guest Recruitment & Retention and Business Acumen),
learners will explore Benchmarking, Service Excellence, Retail Strategies,
Coaching and HR best practices.

What to bring:
Laptop
Current Salon/Spa and individual staff benchmarks

                                                                                       | 24 |            CONTENTS
SPA CONNECT
CANADA!
NEW & EXISTING BUSINESS WELCOME
BE AVEDA! SEE WHY!

Collega Education presents SPA Connect Canada. This 2 day retreat is nothing
short of world class. As we move to embrace the digital world
of education, we remain committed to providing high touch Spa Education.

Be a part of the evolution of AVEDA Spa and spend 2 days with top talent from
across North America.

Event venue, dates and fees to follow.

                                                                                | 25 |   CONTENTS
AVEDA INSTITUTES & ACADEMIES CANADA

         Are you or someone you know looking to
         start an exciting career in hairstyling? The
         Aveda Institute offers a beginner level
         diploma program and an intermediate
         program for stylists to accelerate and refine
         skills in cut and colour.
         Refer a student and get $300! Ask us
         about our Aveda Network Salon Referral
         Program today!
         Go ahead. Exercise your influence.

         info@avedainstitute.ca
         1.877.90. AVEDA (28332)
         avedainstitute.ca

         AVEDA INSTITUTE
         VICTORIA
         VANCOUVER
         CALGARY
         WINNIPEG
         TORONTO
| 26 |                                     CONTENTS
CUT CURRICULUM

      | 27 |     CONTENTS
|   cut curriculum    |

REVOLUTIONIZING
HOW STYLISTS LEARN
TO CUT HAIR
The Aveda Digital Cut Curriculum will revolutionize how we learn to cut hair. This program was
designed by the industry's most successful hair stylists to allow learners to have access to their
own personal educators through this state-of-the-art digital platform and technology. Learners
will have access to educational tools anywhere, anytime and will be able to have full control
of accelerating at their own pace. Learn Aveda's ergonomic and yoga-inspired hand and
body positioning to increase longevity in the industry and preserve the body. It's the future of
education and it's exclusive to the Aveda Network.

                                                                                                     | 28 |       CONTENTS
|     cut curriculum       |

                                                                                       LEARN AVEDA
                                                                                       4 POINTS OF DIFFERENCE
                                                                                       1. LEARN HOW – Posture & Longevity — Enables Consistent Execution
WELCOME TO                                                                             2. LEARN NOW – 24/7 Access — Enables Student Ownership of Learning Process
THE AVEDA CURRICULUM                                                                   3. LEARN FASTER – Innovative Technology — Accelerates Learning Process
 EMAIL                                                                                 4. LEARN & MASTER – Creative Consistency — Enables Consistent Delivery

 PASSWORD

 ENTER   FORGOTTEN PASSWORD?
                                                                                       TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT
                                                                                       SUPPORT@LEARNAVEDA.COM
TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT SUPPORT@LEARNAVEDA.COM

                                                                              | 29 |                                                                                CONTENTS
CORE EDUCATION
      | 30 |     CONTENTS
WEB-BASED EDUCATION
ACCESSIBLE EVERYWHERE AT ANYTIME!

WEB-BASED EDUCATION MAKES SHARING KNOWLEDGE BETTER.                                              AVEDAPROFESSIONALSPA.COM
GET TO KNOW THE TOOLS THAT MAKE YOUR TEAMS BETTER!                                               Everything Aveda spa and skin care, including practical training videos and the
                                                                                                 business of spa templates.

AVEDAPRO.COM                                                                                     MISTERCHAKRA.COM
Be Aveda and clearly define the experience your teams are expected to provide.                   Your guide to balancing your chakras and educating your guests about
Content includes Only at Aveda, Points of Difference 10.0 and Scalp to Soul training.            the power of aroma.

AVEDAPUREPRO.COM                                                                                 LEARNAVEDA.COM
Product knowledge, educator tools, marketing & business acumen resources at                      Aveda’s cutting edge haircutting curriculum awaits your full attention.
your fingertips.

                                                                                        | 31 |                                                                                     CONTENTS
|   core education               |

SOCIAL STYLING                                                                                                MANAGING FOR EXCELLENCE
BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH                                                  BOB LECTURE SERIES FEATURE – LEADERSHIP, CULTURE & THE COACH
1 DAY WORKSHOP                                                                                                1 DAY WORKSHOP
This one-day workshop will highlight the power of Social Media in promoting your talents and                  Managing the people and the processes of your salon and spa is no easy feat. Managing for
growing your business. The morning session (9:30 to 12:00) will explore the most innovative ways              Excellence presents the best practices for the management of your facility, your staff and your
to use Instagram and facebook and highlight best practise for both individuals and businesses                 guest experience. Effective coaching techniques are an essential part of this workshop and will
alike. Models are required for the afternoon workshop (1:00 to 4:00) as learners will work with               be covered in detail.
top stylists to create ‘post worthy’ looks using Aveda’s Star Products. The workshop will conclude
with a photoshoot where learners will be encouraged to post to social on the spot using hashtags
sought after by Aveda Global.                                                                                 FIERCE NEGOTIATIONS
                                                                                                              BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH
FIERCE CONVERSATIONS                                                                                          1 DAY WORKSHOP
BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH                                                  NEW - Now that you’re FIERCE, get what you want! Fierce Negotiations reframes the process
2 DAY WORKSHOP                                                                                                of negotiation using Fierce techniques and models to yield the best deal and enrich the
Strategic Coaching - Fierce Conversations teaches attendees how to ignite productive                          relationship. You’ll learn to properly prepare for internal and external negotiations, identify your
dialogue that interrogates reality, provokes learning, resolves tough challenges and enriches                 own negotiation style, examine shared potential beyond the current negotiation, recognize and
relationships. It’s the place to begin; the cornerstone of great leadership, healthy cultures,                respond effectively to commonly used tactics and confidently close negotiations while being
intelligent strategies and whole-hearted execution.                                                           mindful of the ongoing relationship.

PRINCIPLES OF EDUCATION                                                                                       MANAGING FOR RETAIL EXCELLENCE
BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH                                                  BOB LECTURE SERIES FEATURE - THE ART & SCIENCE OF RETAIL
1 DAY WORKSHOP                                                                                                1 DAY WORKSHOP
This one-day workshop explores the three key behaviours of effective presentation and                         NEW - Built from the Beauty of Business’ Six Key Drivers. Managing for Retail Excellence provides
classroom management; Coordination, Presentation and Facilitation. Learners will have the                     tools to drive your business in a whole new way. Sharpen your focus on the things that matter.
opportunity to gain valuable skills that will drive their success as an educator.                             This one-day workshop will bring you to the tools you need to manage your business with an eye
                                                                                                              on your retail environment. You’ll receive front desk, operator and team lead strategies to keep
                                                                                                              your team on track and working together to achieve their goals.
PRESENTATION PRINCIPLE
BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH
1-2 DAY WORKSHOP                                                                                              INSPIRED COACHING
This one or two day class is designed to help you create impactful presentations and deliver                  BOB LECTURE SERIES FEATURE – LEADERSHIP, CULTURE & THE COACH
them in an engaging way, from introduction to conclusion. Participants will create and deliver a              1 DAY WORKSHOP
presentation in the workshop and be filmed doing so. This class is a pre-requisite to becoming                Think of your favourite coach or mentor – what makes them so effective? They build strong
an Aveda Certified Educator. Learners are asked to bring a smart phone so their presentations                 relationships, help people realize their potential and inspire action. Coaching is something you
can be captured on their personal device.                                                                     already do in your professional and personal lives, and Aveda’s Inspired Coaching model is a
                                                                                                              simple and easy-to-implement system that will help you become a more effective coach and
                                                                                                              improve your results.
ART OF RETAIL 2.0
BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH
1 DAY WORKSHOP                                                                                                BENCHMARKING FOR EXCELLENCE
Educating your guests about the products they need to duplicate their look or care for their                  BOB LECTURE SERIES FEATURE - BUSINESS ACUMEN
skin at home, is essential to your success. Knowing the language to use when sharing your                     1 DAY WORKSHOP
professional expert advice and understanding what each guests' needs to know to get the best                  NEW – Know your business. This workshop is intended for managers, team leaders and senior
results at home increases your retention and serves as the most powerful recruitment tool you                 staff. All Aveda Benchmarks will be explored in detail, identifying opportunities for both
have. Be a part of this one-day workshop and sharpen your ability to succeed.                                 increasing revenue and controlling expenses.

                                                                                                     | 32 |                                                                                                CONTENTS
|   core education                  |

BENCHMARKING FOR TEAM MEMBERS                                                                                      LEARN
1 DAY WORKSHOP                                                                                                     •  How Aveda Benchmarks can drive personal career success for service providers
The success of a team lies not only in strong leadership, but also in the strength of its individuals.             •  Your individual growth opportunity and how to use benchmarks to grow your business
This course takes your team members through the key concepts taught in Benchmarking for                            •  Goal-setting strategies that work
Success and demonstrates the direct connection between meeting benchmarks and growing their                        •  Practical ways to achieve your goals and increase your profitability
business. Your team will learn the importance of setting goals and measuring their success—and
gain the tools they need to achieve their personal career goals. The result is a win-win situation that
benefits both your team members and your business.

HR SOLUTIONS 2.0                                                                                                   POINTS OF DIFFERENCE
1 DAY WORKSHOP                                                                                                     BOB LECTURE SERIES FEATURE - THE EXPERIENCE
Managing your business’ Human Resources is an essential part of your success. This one-day                         1 DAY WORKSHOP
workshop prepares you to recruit, train, compensate, evaluate and if necessary, terminate staff if                 This one-day class is aimed at raising the bar on the Experience we provide for our guests in
they are no longer a good fit for your business. All systems and processes presented are done so                   salon and in spa. The Points of Difference program is connected directly to impacting Benchmarks;
with an eye on your legislative responsibilities as outlined by your provincial Ministry of Labour.                identifying what is in it for the operator and the business as a whole.
Web-links and additional resources are provided. All participants are requested to bring a laptop.
Legislation is explored electronically so key regulations can be bookmarked for future reference.

MAXIMIZE YOUR FRONT DESK                                                                                           LEARN
BOB LECTURE SERIES FEATURE – BUSINESS ACUMEN                                                                       •  The skills, behaviors and attitudes of successful front desk team members
1 DAY WORKSHOP                                                                                                     •  How to recruit and hire the right people
A guest’s experience at your salon or spa begins and ends in the same place – the front desk.                      •  How your front desk team affects benchmarks and service strategies for growing them
Make the most of these high profile positions by seeing your front desk team as an essential                       •  Standards for running your front desk efficiently and implementation strategies
driver of business growth and success. Discover how to build and sustain a benchmark-growing                       •  How to establish consistency in guest service, beginning and ending with the front desk
front desk team, from recruiting and hiring the right people to training and implementing service
standards that are proven to win guests over – and keep them coming back.

INSPIRED SERVICE: SERVICE STILL RULES                                                                              LEARN
1 DAY WORKSHOP                                                                                                     •  The importance of your personal role in making outstanding service a team effort in your
In today’s super-saturated beauty industry, our guests have endless options for salons, spas and                      salon/spa
service providers. So why does your guest choose you? Why do they walk through the doors of your                   •  How to customize individual and team behaviors that create an atmosphere of inspired
salon or spa? Your guests want more than just a superior technical service. Win them over with                        service for your guests
an outstanding service experience, and they’ll want to repeat it again and again. In this unique,                  •  How to customize the Aveda Service Cycle to fit your salon/spa’s unique service style
interactive course, you’ll work as a salon/spa team to customize behaviors that create an inspired
service experience for every guest across all roles in your salon or spa.

                                                                                                          | 33 |                                                                                            CONTENTS
|   core education      |

CONNECT AVEDA
BOB LECTURE SERIES FEATURE – THE EXPERIENCE
2 DAY WORKSHOP
This is the ‘NEW’ Be Aveda & Product-ivity. This class is essential for all staff new to Aveda. Day
one is focused on the Mission, Aveda’s beliefs and values, Aveda Rituals, the Service Cycle and
the Home Care Conversation. Basic Hair Care will also be covered if time permits. Day two is all
about product knowledge – Hair Care, Styling, Skin, Body and Makeup will all be reviewed, and
additional resources provided.

QNITY
EARN MORE MONEY – DO WHAT YOU LOVE – HAVE A LIFE
BOB LECTURE SERIES FEATURE – BUSINESS ACUMEN
1 DAY WORKSHOP
The Q Program is for all members of the salon/spa team who are serious about growth. Each
participant will learn how to create lasting behaviour changes to enhance personal, professional
and financial prosperity. Using highly effective, visual tools, the Q program puts you in the drivers
seat to earn more money, have a life and do what you love! After the live 2 day training, your Salon
will receive 13 week analysis and tracking of each participant and for teams that send more than
8 participants, a customized follow-up plan to support successful implementation of the program
within your business.

SIX FIGURE SALES | HARRY WOOD IV
BOB LECTURE SERIES FEATURE – THE EXPERIENCE
1 DAY WORKSHOP
This workshop provokes a new way of thinking — from process to procedure to creative and
innovative ways to connect with clients. These proven methods are designed to help you shift
your business from “I’m not a salesperson” to prescribing products like a doctor. Knowing how to
design your questions during the consultation and knowing how to use that information to help
the client recreate the style you’ve designed for them. (Setting a goal for retail of $30,000 plus per
year is just the beginning of the new Six Figure Sales culture.) If we are going to raise the standards
and incomes in the industry, we have to hold ourselves to a higher standard.

WHAT TO BRING:
Mobile device (smartphone, ipad or laptop)
Total earnings from previous year
Know what your service and retail sales were from previous year
Know your current schedule
How many vacation days
Date of last price increase

                                                                                                          | 34 |       CONTENTS
|   core education                 |

CUTTING FOUNDATIONS
CORE CUTTING 1: A CUT ABOVE THE REST                                                                                 CUTTING CURLY HAIR
1 DAY WORKSHOP                                                                                                       1 DAY WORKSHOP
Begin your journey mastering the Aveda foundations of hair cutting. During this course, you'll learn the             This one-day workshop includes a curly hair demonstration in the morning and an afternoon filled with
six principles of hair cutting— perspective, dimension, distribution of weight, elevation, over-direction            practical hands-on experience. Tuition includes a curly long-haired mannequin head that all learners
and body position–and how they relate to each other and inform technique and shape. You'll also                      can take away and continue to practice their techniques in salon.
practice correct body positions and Aveda's One-Length, Graduation and Layering techniques during a
hands-on workshop. You'll leave this course ready to continue mastering the foundations of Aveda hair                Tools required: Scissors, cape, brushes, combs, clips, hair dryer and styling tools
cutting and integrating them into your work behind the chair.

CORE CUTTING 2                                                                                                       AVEDA THINNING HAIR CERTIFICATION
1 DAY WORKSHOP                                                                                                       1 DAY WORKSHOP
Mastery isn’t achieved by chasing the latest trends. It’s achieved by properly learning the basics.                  Models Required: 1:00pm
Continue your investment in the fundamentals of hair cutting, and watch your skills progress as                      Driven by the power of Invati, clinically proven to help our guests keep the hair they have
you create three advanced haircuts. After taking a more in-depth look at the six principles of hair                  longer, this workshop will help you understand the underlying causes of thinning hair and make
cutting – perspective, dimension, distribution of weight, elevation, over direction and body position                appropriate product and lifestyle recommendations.
– you’ll leave with the ability to create more classic hair cut shapes with beauty and precision.

You will learn how to expand on the six principles of hair cutting to create more advanced hair cuts;
• square one-length
• round graduation
• short square layers

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|   core education                |

STYLING FOUNDATIONS
UP-DO TRENDS & TECHNIQUES STYLING ESSENTIALS UNPLUGGED                                                          STYLED TO LAST
1 DAY WORKSHOP                                                                                                  1 DAY WORKSHOP
This workshop focuses on Up-do Trends and Techniques; looks from the Runway! Versatile Styling                  The Aveda way of performing beautiful blow drys and smooth, refined styling begins here. In this
skills are more important now than ever before. Learn styling essentials and understand how to                  course, you’ll learn how to yield the most information from guest consultations by thinking about
build retail sales and gain client loyalty. This class is essential for new and seasoned staff and              them in a different way. You’ll also learn the salon-specific use of Aveda’s full line of hair styling
is positioned to build confidence and strengthen styling techniques. Frontline Advisors are also                products and how to use them to set the foundation for, build and maintain the hair styles guests
welcome in this class. (Bring your tools!)                                                                      want. Put it all together in a hands-on workshop during which you’ll perfect two techniques
                                                                                                                fundamental to hair styling—flat brush and round brush—and use Aveda hair styling products to
Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess                     achieve the perfect finish.
brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with
nozzle, round brushes: ceramic & bristle                                                                        Tools Required: Students to Bring: Wide tooth comb, Mason Pearson Brush, 2 ½ Inch Round
                                                                                                                Brush, Duck Bill Clips, Single Prong Pin Curl Clips, Blow Dryer with Nozzle and Diffuser

                                                                                                                TEXTURE 101
                                                                                                                1 DAY WORKSHOP
SALON STYLING ESSENTIALS                                                                                        Every guest in your chair deserves the best. As an Aveda professional, your ability to work
1 DAY WORKSHOP                                                                                                  confidently with all hair types and textures will set you apart in the ever-evolving world of beauty.
Bring out the beauty in your hair cuts with smart styling. In this hands-on course, you’ll play with            Understanding the unique nature of texture and having the technical skills to deliver amazing
the entire domain of Aveda styling products and learn how to incorporate them into essential                    results for guests with textured hair is essential to your success.
styling methods including brush work, iron work, drying techniques and curl/wave enhancement.
                                                                                                                Tools Required: Students to Bring: Blow Dryer (with nozzle and diffuser attachments), Spray
Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess                     Bottle, Flat Iron, Mason Pearson Brush, Mixed Bristle Brush, Denman Brush, Tail Comb, Wide
brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with            tooth comb, Large Rake comb, Aveda Paddle Brush, Small Double Prong Clips, Butterfly Clips,
nozzle, round brushes: ceramic & bristle                                                                        Red, Blue or Grey Perm Rods, End Papers, Model (Must have curly or coily hair chin length or
                                                                                                                longer)

                                                                                                                TEXTURE BEYOND THE BASICS
                                                                                                                1 DAY WORKSHOP
TRANSFORMATIONAL TEXTURE RE-TEXTURIZING WORKSHOP                                                                In a world where a growing majority of the population has natural waves, curls and coils—and
1 DAY WORKSHOP                                                                                                  where more guests are embracing their natural texture than ever before—being a stylist with
Taming curls and waves is an everyday battle for many women, which has put professional hair                    strong texture skills is essential to your success. Build on your current textured hair knowledge
straightening in high demand. Students will learn how to use the Blueprint for Better Texture                   with more techniques and tips. This course is an in-depth focus on curls and coils to help take
during the consultation, the Aveda Service Wheel and how to create a consistent, distinctly                     your styling to the next level. If you love transforming texture and want to be prepared for any
Aveda experience from greeting to goodbye.                                                                      guest in your chair, come learn the advanced texture techniques that will take you to the top.

Tools Required: Hair colour bowls, brush/comb applicator, 30-40 smooth duck bill plastic clips,                 Tools Required: Students to Bring: Spray Bottle, Aveda Paddle Brush, Mason Pearson Brush,
plastic tail comb, wide toothed comb, hair dryer with nozzle, ceramic flat Iron (with temperature               Tapered Barber Comb, Tail Comb, Large Wide Tooth Comc, Afro Pic Comb, Small Double Prong
control), ceramic curl rod or curling iron (with temperature control), paddle brush, metal or                   Clips, Butterfly Clips, Duckbill Clips, Grey or White Long Perm Rods, Magnetic Rollers, Blow Dryer
ceramic round brush & hairnet                                                                                   with Nozzle and Diffuser, Soft Bonnet Attachment, Flat Iron

                                                                                                       | 36 |                                                                                                CONTENTS
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