COLOUR TRENDS By NCS Colour 2
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COLOUR TRENDS
2021+
By NCS Colour
Age of True Lies ”We seek the real
truth. We need
the real truth.”
behaviour and preferences in the years ahead. The influencers and holders of power of tomorrow
The world is undergoing huge global changes. affect the way we react in our design and colour The climate cannot be ignored; not today, not will be the truthtellers, the whistle blowers are no
We are in the midst of a global climate crisis, preferences. We are facing an era of great focus tomorrow, nor in the future. longer merely one influential power; this is a civil
the transformation of urbanisation, and a new on humanistic design, but also controversial and movement.
humanity that challenges not only gender but contradictory designs. The progression of materials created by diminishing
the essence of being human, all of which are natural resources and climate change is pushing We are already seeing young people worldwide
decisive for our future. 2021 is not a year when we We long for a collective sense of community and the development of new materials and challenging rising up and demanding the truth. Their demands
know what will happen. 2021 is a year of relative togetherness, living without national borders or the norms of cost efficiency. will only grow larger and louder.
uncertainty. religious differences while powerfully seeking a
connection to our own roots, our origins and our THE TRUTH As truth has become relative, our trust in humanity
We are aware that things are changing but the individual well-being. Yet at the same time we are Today people are able to build empires based and in each other has shifted, and we have
directions in which they are changing remain struggling with a world that is becoming more on fictive truths and manipulation. In a world begun to place our trust in fiction, the non-
unclear. What we do know for certain is that divided and build barriers between ourselves. where there are no longer any clear boundaries human, fully aware of that it is not true or real.
things need to and will change. between what is up and what is down, being Simultaneously, we seek the real truth. We need
CLIMATE CHANGE untruthful is greeted with silent acceptance. the truth which directly challenges the new
Times of change and uncertainty have Most of us realise that climate change is true, it is Truth has become relative. Public engagement norm of accepting the untrue. That is the Age
consequences for our behaviour and directly a fact. And it is changing faster than we had ever to protect and find the truth is increasing. of True Lies!
Virtual Relativity
We have always sought an escape
from reality. The harsher the world, the
prettier we need our fantasies to be.
In the same way that the Art Deco era emerged a world of multifaceted truths. This is an evolution
after the horrors of World War I with its new kind of Human Identity connected to both Artificial and
of opulence and extravagant colours, today we Human Intelligence, but today it is a new kind of
can see a similar reality arising due to the new merged intelligence, an emotional
global climate. And it is very virtual and very intelligence.
relative!
Developing a virtual reality with earth-like and
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We are diving into a completely different universe, human attributes, playing on the emotional
built on a fascination with the unknown and triggers of being human, enforces our ability to
unfamiliar attributes. Today we want to escape feel a connection to something that is unreal,
from reality into a familiar, controllable, perfect that is fake. We escape into VR worlds that are very
“world” – knowing that it is neither real nor similar to our own, an improved and safe reality
trustworthy. where we know what is true, that it is all fiction.
A new form of distraction acts as therapy, escaping We seek digital connections; humanlike robots
into a new fantasy or rather a relative reality; are emerging into our lives and we are starting to
” A new form of distraction
acts as therapy, escaping
into a new fantasy or
rather a relative reality.
”
develop affection for and emotional connections materials that are diverse in their composition,
towards objects and artificial objects. We accept creating a sensory alteration.
that this is fake, while finding comfort in the unreal.
The world we seek is a modified, enticing world This is a pretty and perfect world full of pastel
that is pretty and comforting. shades with light blue and light reds dominating,
and preferably with even lighter shades and
It is in the pastel world of Art Deco where we see attributes of white.
that the finishes are not flat nor single coloured.
They are rounded, shiny and pearlescent, The deep blue balances the palette and makes
a gradient of toned pastels. this perfected world realistic. This is an impeccable
blue to use both as an accent and on larger
The finishes have attributes of shimmering, surfaces, using the pastels and light shades and
reflective surfaces. The futuristic nature of this sprinkles of light in a harmonic blue world. The
trend is revealed by highly technological and colours indulge us in comfort and delight with a
experimental processes on the latest materials, feeling of balanced luxury. Something that we
enforced by our virtual and digital worlds; want to be real.
i NCS Colour Trends 2020+
NCS S 0500-N NCS S 1030-R10B NCS S 1515-R60B NCS S 5540-R90B NCS S 2020-B10G NCS S 0510-B10G
Bio-Depth
The more we understand that the
world is facing dramatic change
and uncertainty, the more we seek
answers in spiritual enlightenment.
We need a purpose.
The search for the truth is becoming much The earth from which all living beings are created
more individual than collective. We do not seek is perfect as it is. How can we make use of nature
to belong to a certain group of believers. As we to improve our lives and this planet while at the
no longer trust what others say, we seek our same time retaining a deeper understanding?
own truths. In a quest to find the answers to one of life’s
greatest questions, we plunge deep into the
Our well-being is much more important than world of mysticism and the bio-world to seek the
materialism. Experiences are more important truth and find solutions for a better future.
than consumption. We also realise that most
things that have been artificially created have There is a surge of new organic materials. New
turned out to be hazardous for us and our findings will allow us to abandon artificial materials
planet. Even scientific revolutionary things that as research grows and we explore new organisms,
we have created, like antibiotics, we now trying to understand their complex compositions
understand could be harmful to us. and how we can make use of them.
” We dive deep into the
worlds of mysticism
and the bio-world.
”
The attributes of the colours celebrate the balance Colours becoming darker and less chromatic is
between natural and artificial. Industrial materials a very clear direction in our colour preferences.
are combined with derivatives of the natural This is a mystical colour palette based on colours
world such as algae or mycelia. Surfaces simulate with more blackness and less chromaticness.
organisms through organic textures and surface Accents in light green represent the light in the
imperfections. darkness of our world above and deep down in
our seas.
The real focus is the sensory feeling; despite their
different origins and nature, all materials feature Algae, fungi, deep-sea creatures and micro-
an emphasised tactility that leads the user to organisms are perhaps the answer to many of
want to physically and empathically interact with them. our questions and the light of the truth, the real truth.
The mood of this colour palette reflects the
spiritual journey of going into the darkness of
the unknown and finding the light.
NCS S 1020-G50Y NCS S 6030-B10G NCS S 1505-Y40R NCS S 7020-R NCS S 4010-R30B NCS S 7020-R60B
Seeds
We plant seeds in the earth to
grow, evolve and create a new way
of being, of living and producing.
As a consequence of globalisation and the The cultural and aesthetic mix of this trend is
political climate, we want to belong and seek reflected in the contrasts between materials and
greater connectivity to our roots. colours, with a strong visual impact. Surfaces
are multi-coloured and are often composed of
This is a counter-reaction to the negative kind materials different in nature to create a mosaic
of nationalism we are more familiar with today of tradition and modernity.
– empowering its meaning as a celebration of
pride instead. We want to show our heritage to Colours, material and pattern contribute in
others with pride, inviting them into our world the same way to generate a harmonically
to learn the best from our roots, the opposite of chaotic aesthetic mix.
building barriers.
There is a marked sensitivity towards sustainable
We want to plant seeds to grow a new, better innovation; in fact, colour blocking is used as a
world, based on the best of our traditions, our functional tool to highlight the components of
folklore and our roots, creating a contemporary the product and facilitate its recycling process.
interpretation, adapted to our times.
” We want to plant
seeds to grow a new,
better world.
”
With folklore and historical colouring as its
foundation, the earthy pigments are celebrated
in a traditional combination. Paler yellows and
orange tones in a warm palette Warmness in the This does not mean that red is applied on larger
palette is created by a strong presence of yellows. surfaces; instead it is more of an accent spot in
a quite pale and harmonic palette.
The palette is a multi-coloured mix of new, meets
old, meets fusion; where traditional chromatic The green is driving the palette, connecting our
colours made with less pigment available at the heritage to today’s vital focus on climate and
time have become less bold. preserving our natural world, reflected in the
seeds that emerge from the earth tones,
The red dominates this group of colours, as it springing up as green, with red accents as
does in most traditional colour schemes. it blooms.NCS S 0507-Y20R NCS S 2060-Y10R NCS S 2070-R NCS S 1020-Y70R NCS S 6020-G30Y NCS S 2005-G20Y
Honesty
We have learned that the facts we
receive are not always based on the
truth, or at best they are probably
based on a modified truth.
Our information flows come from thousands irreversible change that could end our civilisation
of sources; telling different versions of the as we know it.
same “facts”.
The younger generations are pushing the rest of
This has now reached a tipping point to the us to face facts and do the right thing. But to do
extent that when we receive information, we are so we need to understand what is right. We need
by default sceptical as to its truthfulness, even to know what the actual truth is. We can no longer
though the source claims it is true. At the same be silent observers, it is time to demand the real
time, we silently accept this new reality and facts. The real truth and not the relative truth.
continue with our day-to-day lives accepting
that truth has become more relative than ever. We have moved from Shades of Incognito,
seeking protection in the shadows, to an individual
The world is changing. We are facing dramatic strength, laying ourselves open as we are,
challenges in terms of our climate, the exploitation awakening the world with a shared openness in
of the earth’s resources, economies, politics etc. the collective power of inclusivity in a new world
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If we do not act today, we might face an where there is no room for manipulation.” In order to do the
right things we need
to understand what
they are.
”
We therefore seek honesty, transparency and in design to be more genuine and transparent.
truthfulness in the way we behave towards Surfaces appear as what they are, without any
ourselves and to others. This is a celebration aesthetic alterations masking their true essence.
of the true individual. We do not pretend to be Imperfection is truthful and uniqueness
something that we are not, and we only perceive is celebrated.
others as they are, celebrating everyone.
Natural and raw materials are put together in
We no longer focus on mainstream design for a a supportive structure that enables true
stereotypical “normal person”. Normal is nothing transparency of the product’s components
but an invented term since all of us are uniquely and the process by which it was made. Rough
different. Design is for all of the true features that imperfect surfaces where imperfection equals
make us all unique; truer and more honest design, perfection. New hybrid materials are composed
with a focus on functionality to support our of different imperfect materials that, as a unity,
different needs. create perfectly imperfect textures.
The feeling of being honest, true and transparent Natural materials are mostly warm toned
is a warm, soothing feeling and a relief from a between -Y and -R which is also closely related to
constant feeling of distrust. We no longer want to our connection to nature. The earthy tones makes
live in a world based on modified, altered truths. us feel comfortable, honest and real, with our feet
All of this is driving colours, material and finishes on the ground, our earth.
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NCS Colour
Trends 2021+
NCS Colour Trends 2021+ offers a
unique insight into the international
drivers for colour, material and
finishes applicable cross-industry.
NCS Colour Trends 2021+ is developed by the IMAGES
team at NCS Colour with the support of a trend Thank you to below contributors.
panel consisting of internationally renowned
experts within their field. As a result, the forecast Page 11: Timur Mitin, saatchiart.com/timurmitin
offers international relevant colour palettes and Page 17: VitrA, vitraglobal.com
attributes to suit any market and industry. Page 23: Lisa Cohen, lisacohenphotography.com
Page 28: Clothes. Note Design Studio, project:
THE FORECASTING TEAM Gina Tricot Concept Store, notedesignstudio.se
Karl Johan Bertilsson, Creative Director, Marie Page 28: Flowers. IKEA Livet Hemma, stylist:
Thaarup, Marketing Manager and Anna af Sillén, Camilla Gantelius, photographer: Andrea Papini,
Communication Specialist. livethemma.ikea.se
Page 29: Note Design Studio, project: Grow Hotel,
A special thanks to our trend panel for their notedesignstudio.se
valuable input in this forecast:
Emma Clericia, Manù Bonaiti and their team at
Baolab, Laura Perryman and Latika Khosla. All Rights Reserved 2020, NCS Colour AB ® © .You can also read
