COMMUNICATION PRESERVING THE PLAYER WILLS FACTORY BUILDING THE PROPOSED PLAYER WILLS SCHEME DEMAND FOR APARTMENTS - Bailey Gibson and Player Wills ...
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JANUARY 2021
COMMUNICATION
–
PRESERVING THE PLAYER
WILLS FACTORY BUILDING
–
THE PROPOSED
PLAYER WILLS SCHEME
–
DEMAND FOR
APARTMENTS
DEVELOPMENT
Former Bailey Gibson and Player Wills Sites
UPDATE
JANUARY 2021 COMMUNIT Y BULLETIN
Welcome to our latest STRATEGIC HOUSING THE FACTORY BUILDING A NEW HUB FOR
update and best DEVELOPMENT APPLICATION PRESERVING THE PLAYER WILLS THE WHOLE COMMUNITY
wishes for 2021. SUBMITTED FOR THE FACTORY BUILDING Extending from the South Circular Road through
We appreciate all of the feedback we received FORMER PLAYER WILLS Guided by a heritage consultant, David Slattery
Conservation Architects, the new vision for the
to the new Players Park, the factory building
straddles and connects both the new and existing
in response to the previous newsletter and
earlier Open Days, and very much welcome FACTORY SITE former Player Wills Factory building is to restore,
repurpose and transform the existing, unused
communities. The landscape design features
a “red carpet” paving the way of a new public
further comments, queries, discussion and
In December 2020, Hines and APG submitted a building into a cultural and entertainment hub route from the South Circular Road, through the
suggestions at the following contact numbers
Strategic Housing Development Application to An for the community. In addition, as part of the Factory, to the new public park.
and email:
Bord Pleanála for the construction of 732 new homes repurposing, it’s proposed to add two extra floors
and two new public parks. set back from the existing front façade onto the Features of the reimagined Player Wills Factory
• Community Consultation with Hines,
South Circular Road. To the rear, at the north building include:
including construction related queries:
The planning application proposes the retention eastern corner, where a later extension to the
087 3836512 (Operating hours: Monday • 852 sq.m. of ground floor area devoted entirely
and transformation of the iconic Player Wills Factory factory is removed, a new 8 storey building
to Friday 9am to 5pm) to community and cultural uses such as
building and the development of a multi-purpose, with amenities is proposed. community arts & studio space – equivalent in
• Community Engagement with Andrew cultural and social space that will be open for all to
size to the Project Arts Centre in Temple Bar.
Kinsella who can be contacted for more enjoy including local residents and the general public.
information, comments and concerns not This significant change to the original plans is a result • The internal open-air courtyard will be used
related directly to construction issues: of feedback we received from the local community. for many purposes including, for example,
kinsellaandy@gmail.com or 086 852 0565 It will add to the vitality and life of the proposed Christmas market stalls or evening events &
development and to the local area. performances, open for the enjoyment of the
• Other queries: info@hinesopenday-d8.com
local community and wider Dublin 8 residents.
If you didn’t receive our first newsletter All of the planning documents for the redevelopment
• In total over 2,500 sqm of the building will be
you can find a copy on our website: can be viewed at www.pwscr2shd.ie.
open to the community including a 500 sqm
www.hinesopenday-d8.com
convenience shop and a café/restaurant/bar
The pre-planning pack for Phase Three will be
space where people can meet, socialise or
submitted to An Bord Pleanala on the 26th January
work together.
2021. The Phase Three application will include the full V I E W O F T H E P L AY E R W I L L S FAC TO RY B U I L D I N G F R O M T H E S O U T H
C I R C U L A R R OA D W I T H T H E BA I L E Y G I B S O N S I T E S E E N I N T H E L E F T-
sized Municipal Playing Pitch. H A N D CO R N E R.
V I E W O F T H E CO U R T YA R D I N T H E P L AY E R W I L L S FAC TO RY
B U I L D I N G. T H I S CO U R T YA R D I S E N V I SAG E D TO B E A N E XC I T I N G
N E W CO M M U N I T Y S PAC E T H AT CA N B E U S E D F O R E V E N I N G E V E N T S
A N D M A R K E T S F U L LY O P E N TO T H E W H O L E CO M M U N I T Y - B OT H
N E W A N D E X I S T I N G.
JANUARY 2021 COMMUNIT Y BULLETIN
THE PROPOSED
N
t tS
nS
PLAYER WILLS SCHEME
ll S ow
we
C
Br
am
ax
M
er
on
St
Over the past two years our design team has been
working on the planning application for the Player
St
Wills site. As mentioned earlier this application was rm
an
Ha
submitted in December 2020. For more information
visit our website here www.pwscr2shd.ie or contact St
al
ng
Fi St
info@hinesopenday-d8.com. Feel free to contact us ne ace
ge err
if you’d like one of the team to help you navigate Eu er T
nez
Ebe
around the masterplan.
PHASE ONE
Bailey Gibson
Don
ore
Planning Lodged
Ave
25th May 2020
Planning Decision Date 150m
14th September 2020
Target Start Date 15*
June 2021 (Pending Legal Review)
St
.C
ath
PHASE TWO eri
ne
’s A
3 3
ve
Player Wills 90m
Planning Lodgement
8 6 8
1 67m 6
Ave
December 2020
Do
16
oth
15
no
Planning Decision Date 26m
2 155m
re
Rehob
Av
April 2021 19
e
3 3
Target Start Date 5 11
August 2021 5 6
2
4 3 3
PHASE THREE 9
Rehoboth Pl
St.
115m 4 3 Cat
h
PW3 erin
e’s
3 6 Ave
Pre-Application pack submitted
to An Bord Pleanala
6 3
Week commencing 25th January 2021
4
Planning Lodgement
e
Dolphin Av
Sou
April 2021 th C
ircu
la r Rd
Planning Decision Date
dS
August 2021
’s R
Target Start Date
nne
*The building height proposed as per SDRA Masterplan 2017
A
January 2022
St.
A R R OWS I N D I CAT E T H E NUMBERS REPRESENT 5 0 M - 1 X O LY M P I C Culture Cafe / Bar / Restaurant Retail
D I S TA N C E F R O M T H E S I T E E D G E B U I L D I N G F LO O R H E I G H T S SWIMMING POOL
PUBLIC PARKS + PLAYGROUNDS MUNICIPAL PLAYING PITCH BUILDING HEIGHTS B E F O R E D E V E LO P M E N T ( A N A LYS I S TA K E N O N M A R C H , 2 P M ) VS O N
CO M P L E T I O N O F D E V E LO P M E N T T H E R E I S M I N I M A L OV E R S H A D OW I N G
OF EXISTING HOMES (MARCH, 2PM)
The largest of the two parks at 6,000 sqm is equiva- A highlight and one of the most exciting features of At 27 acres in total the masterplanned site is a very
BEFORE AFTER
lent in size to Weaver Park on Cork street and more the masterplan is the proposal for a municipal playing large area – 9 times bigger than the size of Croke
than twice the size of Oscars Square in The Tenters. pitch on the north east corner of the site adjacent to Park. Sensitively designed and gradually rising to
This public park will be a large green open space for Donore Avenue. include a building of 19 stories at its centre, the
the wider community to enjoy and is in addition to total site area can accommodate the heights in
The Municipal Playing Pitch forms part of the Phase
numerous smaller parks and courtyards which will a manner which delivers the new homes and sits
Three planning application and it’s proposed as a full
serve the new residents. comfortably within the existing built environment
size, all weather pitch available to local sporting
of low rise houses.
The more curated of the two parks is adjacent to the clubs. The planning pack for the pre-application con-
proposed creche facility and St. Catherine’s National sultation with An Bord Pleanala will be submitted the The proposal and introduction of new buildings
School and will include a playground. week commencing the 25th January. Consultations will change the view at street level and change
BEFORE AFTER
with Dublin City Council and local sporting bodies the existing sky-view, however, the buildings are
continue to take place, with the latest consultation designed in such a way so as not to over shadow
having taken place on the 21st January where plans existing buildings or reduce sunlight as they sit
for the pitch and associated community facilities between 90 meters to 155 meters from existing
were further progressed. housing which is equivalent to approximately 2 - 3
Olympic swimming pools in length.
SHADOW ANALYSIS B E F O R E D E V E LO P M E N T ( A N A LYS I S TA K E N O N J U N E , 2 P M )
A NEW NETWORK OF STREETS White is existing homes
VS O N CO M P L E T I O N O F D E V E LO P M E N T T H E R E I S M I N I M A L
OV E R S H A D OW I N G O F E X I S T I N G H O M E S (J U N E , 2 P M )
St
S Yellow in ‘Before’ is Existing Buildings on site.
ll St n
we ow
Yellow in ‘After’ is buildings in masterplan.
C
Br
am
ax
M
er
on
Blue in ‘After’ is proposed buildings for the Player Wills site
St
r Te
rra
ce Donore Avenue
eze
ben
E
St Catherine’s Avenue
St
gal
Fin St
e ne ace
ug err
E dg eT
le
Rut
HOMES THANK YOU
In addition to shops, cafes, a crèche, parks and the new Our vision for the wider masterplan
Don
ore
community hub, the application for the Player Wills site
Ave
includes 732 new homes.
is to create a thriving, sustainable,
Throughout the wider masterplan, the layout of the
residential led community that sits
proposed 1,2 and 3 bedroom apartments and the comfortably within the existing
proposed townhouses is familiar including bedrooms, built environment, connects with
living room, kitchen, bathroom etc.
No vehicle access other than emergency local communities and enhances the
vehicles. Pedestrian and Cycle access
th Ave
quality of living experience for all
Do
no
Rehobo
The historic Player Wills Factory building, however,
re
Av
residents – new and old. We want to
e
presents its own unique challenges. To preserve its
original character including the internal, industrial hear from local residents and others
steel grid design, a more innovative solution had to
on our plans for what is a wonderful
St.
be found. Our architects, heritage consultant and
site and a great opportunity for true
Cath
Rehoboth Pl
erin
e’s
Ave
design teams explored several uses for the factory
building. In the end they concluded that the building’s urban regeneration.
original industrial design and layout are not conducive
Dolphin Ave
Sou
th C
S T. CAT H E R I N E ’S AV E N U E S T. CAT H E R I N E ’S AV E N U E
ircu
lar Rd to a standard apartment design and layout. The
proposal is a loft style, shared accommodation
dS
– B E FO R E – AFTER
’s R
nne
solution which combines more compact private
A
St.
living and bedroom space with the benefits of large
open communal spaces for socialising, recreation,
Primary Secondary Shared Space Street Cycle Parking working or exercising. The design makes the most
of the industrial heritage and feel of the building,
Traffic calmed. High pedestrian/ Equal priority to Parking as shown for
benefiting from the original double height ceilings and
cycle priority with pedestrians and cyclists Bailey Gibson and Player
refurbished steel frame windows found in industrial
Car Parking minimal traffic to reduce the dominance Wills, around St Teresa’s
buildings and warehouse loft conversions elsewhere.
of cars. Gardens to follow.
JANUARY 2021
DEMAND FOR
APARTMENTS
• 70-80% of all demand for housing in Dublin is
for smaller 1-2 person homes, indeed c.90% of
this local districts rental properties searched on
Daft.ie were for 1-2 bedroom homes.
• Census data for this local district shows over
50% of housing stock is family homes or
bungalows, many of which were built prior to
1919 and often occupied by numerous singles
or couples sharing as there is not enough
apartments in the area. Ideally this housing
stock would be freed up to be converted
back into family homes over time, by the
development of more apartments in the area.
• The proposed development addresses this local
district’s need for more modern, highly energy
efficient, right-sized homes.
I N D I CAT I V E CG I O F T H E L I V I N G A R E A I N A 2 B E D A PA R T M E N T I N
• The scheme’s density on a vacant brownfield P L AY E R W I L L S B U I L D I N G 2
site addresses urgent calls to reduce Dublin’s
urban sprawl and build more sustainably for
• It moves beyond the model of individual
future generations in line with both National
private landlords and allows the scaling of
and City objectives.
operation which means there will be full time
• The scheme includes significant amenities and management on site, to deal with any repairs
communal spaces to support this density, some and maintenance. It provides a lot more
of which will be for the residents and some of certainty for tenants as the landlord is very
which will be for the wider community to enjoy. keen to promote long term occupation.
• The arrival of a significant new population will • The proposal delivers modern, high quality
bring a lot of new spend on groceries, local apartments and a quality of life experience.
services such as barbers and hairdressers, and
• The apartments, including the parks, the
food & beverage in the local community. This
municipal playing pitch and amenities, will be
will help existing retailers, cafés’ and other
completed in approximately one third of the
local service providers significantly and allow
time it would take to build apartments that are
them to potentially expand and invest in their
built for sale due, to the slower rate at which
business bringing a lot of long-term benefit for
apartments can be sold vs rented.
both the new and existing residents in the area.
• Long term, purpose built and professionally
owned rental accommodation, is commonplace
in Europe and is also becoming important
for Dublin.
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