COMO SUBIRSE A LA ACELERACIÓN DIGITAL EN CONSUMO MASIVO - Salustio Prieto M - Red Agrícola
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COMO SUBIRSE A LA ACELERACIÓN DIGITAL EN
CONSUMO MASIVO
Salustio Prieto M
Salustio Prieto M.
B U S I N E S S A C C E L E R A T O R Salustio Prieto M.
PalletParking
On demand warehousing since 2016
Matching free operational space with overflow space demand .
30% a 45% of savings Monetize sunk costs
Stock overflow Extra operative space
PalletParking, renting on dally basis , pallet positions
The Airbnb of warehosuing.
www.palletparking.com
Santiago | Bodegas disponibles en uso
Colina
MORE
AND
BETTER
DATA FOR
YOUR
BUSINESS
6
Junio 2019
Tendencias– Innovación y new retail
Cross- Border eCommerce, b2c, 03
b2b2c, global enablers.
Ubicuidad digital
02 04 Desbloqueando
barreras
Global Customer IT
eCommerce B2C, New Satisfaction Sharing Economy
IT integration , Global
Retail y O2O Lead Time, no borders,
enablers, local new
carriers,
Many drop off options,
Supply chain Visibility
01 05
Realidad aumentada, Logistics
Ecommerce and fast
Inventories/products Om Demand
robótica, Inteligencia
artificial , IOT, Block chain,
moving goods.
Connected networks,
Menos inventarios, más
conocimiento de la
Economy
Faster. Cheaper, and demanda y de los Crowd source
with visibility. consumidores
ECONOMÍA COLABORATIVA Un Sistema económico que a través de
Evolución de sharing economy y collaborative consumption
plataformas (Apps) que unen necesidades con
tenencias , permite desbloquear el valor de
activos subutilizados creando mayores accesos y
gran eficiencia
Desde plataformas para compartir la mesa de una casa ,
Conversaremos con
comiendo comida local, hasta conseguir gente que ayude en la
casa, músicos de filarmónicas que toquen en tu casa para ti y tus
emprendedores en el mundo que
amigos, compartir ropa , compartir WiFi subutilzado, autos, están desarrollando plataformas
casas, bicicletas, veleros, maletas, …. colaborativas disruptivas
Sharing Economy – Concepto B U S I N E S S A C C E L E R AT O R
Sharing Economy – Activos. Valor ARBNB
$38 B 2018Sharing Economy – Unicornios (+ US$ 1B) B U S I N E S S A C C E L E R AT O R
$3,9 B
$4,3 B $15 B $38 B
Cash Flow positive
$2 B
$ 72,5 B 2018
IPO sept 2018
$42 B
$4,2 BSharing Economy – Ejemplos Sharing economy services became so popular because they simply humanized the business world by adding personality to communal interactions. It’s all about communication, low costs, and qualitative exchanges. In an article for Co.Create, Ana Andjelic explains the collaborative universe as a “combination of value-seeking, convenience, instant gratification, quality control, and looking for less mass, more unique experiences.” Also, aspects of unique experiences and better options than what traditional industries offer, play a major role in this case. Learning about customers’ behavior and engagement is a critical tool for every marketer. The more you know about your users’ driving force, the more you can build detailed buying personas, new products/services, and craft marketing messages that will reach your customers.
Sharing Economy – Activos. Después de IPO mayo 2019
$82 billion
Softbank compró un
17%
Ahora va por 1bn
para uber
autonomusSharing Economy – Collaborative Consumption
Collaborative ConsumptionSharing Economy – Telcom
Sharing Economy – Comida
Sharing Economy – Habilidades
eCommerce – Modelos
Market – Overview global eCommerce B2C
Retail E-Commerce 3%
Is the E-commerce share
USA
9,1%
UK
16,9%
CHINA
23,8%
Sales Worldwide 2015-
of Total Retail Sales in 2017 2017 2017
Latin America…
2017
2020
in usd Trillions Mucho que crecer en Latin America USD
4,05
USD
USD
3,44
USD 2,88
2,37
USD
USD 1,92
1,54
2015 2016 2017 2018 2019 2020
E-Commerce Sales Share of Total
7,4% 8,7% 10,1% 11,6% 13,1% 14,6%
Retail Sales Worldwide
2015 - 2020
Note: includes products or services ordered using the internet via any device,
regardless of the method of payment or fullfillment; Excludes travel and event tickets.
Source: StatistaMarket – Overview global eCommerce
?Trends – Cross-border eCommerce
39% of the world’s entire e-
commerce market will be
controlled by marketplaces by
2020.
Cross-Border Magazine 10/2017Tendencia Cross-border eCommerce
When compared to last year’s findings, the report reveals a
new and exciting context for global cross-border trade. The
compound annual growth rate predicted for the next three
years for cross-border e-commerce is now 17%, whereas it
stands at just 12% for e-commerce overall. Also, over the
past 12 months, merchants’ attitudes towards cross-border
e-commerce have become more positive, with 50% of
respondents agreeing and 31% strongly agreeing that cross-
border e-commerce is profitable.Trends – Cross-border eCommerce
“De minimis” – Impulsador del Cross-Border eCommerce
Cross – Border eC – apalancado sobre el crecimiento aéreo
eCommerce – América Latina
E-COMMERCE DOMÉSTICO : USD 49.81 B
16.8% DE CRECIMIENTO ANUAL
608 millions inhabitants
USD 8.7 B
eCommerce shoppers : 130.1 m
Colombia
USD 3.1 B
Perú
USD 2.3 B
América Latina Brazil
USD 17 B
Chile Argentina
USD 3.7 B USD 6.2 B
ebanx.comeCommerce – Supply Chain Management
eCommerce – Logística
• definida por el “Council of Logistics Management” CLM, en 1998, y actualizada en el
Council of Supply Chain Management Professionals
“…es aquella parte del Supply Chain Management que planifica, implementa y
controla el flujo directo e inverso y el almacenaje, efectivo y eficiente de bienes y
servicios con toda la información relacionada desde el punto de origen al punto de
consumo para cumplir con los requerimientos de los clientes.
Proveedores Distribuidores Consumidores
Insumos Convertidores Retailers
Flujo de bienes y servicios
Flujo de información
DEX 28SCM - Supply Chain of the Future
Demand Chain Intelligence !!
• Virtual Global networks .
• Information and AI based
• Instant Value costumer value
oriented.
• Velocity and Small units
driven
B2C
Push to pull
• Independent entities
• Inventory based
Supply Chain Management • Low-cost production
Partes extraías de Prof. Martin ChristopherRetail/eCommerce – Digitalizando el retail
Retail/eCommerce – Digitalizando el retail/ impacto en Logística
Retail/eCommerce – Digitalizando el retai/ Impacto en Logística
Retail/eCommerce – Digitalizando el retail/ impacto en Logística
Amazon Dark WarehouseRetail/eCommerce – Micro Fulfillment Centers
M2C, Market place ?Retail/eCommerce – Digitalizando el retail/ impacto en Logística
Click And Collect
SPRetail/eCommerce – Robotizando el retail/ impacto en Logística
Retail/eCommerce – Digitalizando el retail/ impacto en Logística
Retail/eCommerce – Digitalizando el retail/ Consumidores
SP
Retail/eCommerce – Tendencias Last Mile deliveryRetail – transformation
Retail – transformation
Retail – transformation
Retail – transformation
Retail – transformation
Retail – transformation
O2O – New retail
Trends Lessons from China
https://www.youtube.com/watch?v=TKOYSkHuTCg&feature=yo
utu.beFRESH HEMA / ALIBABA
O2O New retail
O2O – New retail
O2O – New retail
https://www.yo
utube.com/watc
h?v=fcqGnZqQJC
• HEMA RESTAURANT ROBOT
QO2O – New retail
O2O – New retail
M2C o D2C – el nuevo modelo ?
M2C o D2C – el nuevo modelo ?
Tendencias – China en el top de las innovaciones
Tendencias – China en el top de las innovaciones
Tendencias – China en el top de las innovaciones
Tendencias – China en el top de las innovaciones
Tendencias – China en el top de las innovaciones
Tendencias – China Mercado on line 24% penetración
Tendencias – Cambio digital
Cross-Border eCommerce – Moviendo la curva
Cross-Border eCommerce – Moviendo la curva
Plataformas eCommerce
usdaeCommerce – Dark Kitchens
eCommerce – Soluciones Chile. Marketplaces
eCommerce – Soluciones Chile
eCommerce – Chile y Cross-border
fruitsCOMO SUBIRSE A LA ACELERACIÓN DIGITAL EN
CONSUMO MASIVO
6 de junio 2019
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