Corporate Profile - Yamaha Corporation

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Corporate Profile - Yamaha Corporation
Corporate Profile
Corporate Profile - Yamaha Corporation
Sharing Passion & Performance                                                       Message from the President

                             Our history began in 1887 when Yamaha founder
                             Torakusu Yamaha completed a difficult repair job on
                             a reed organ at a Japanese primary school. Perhaps no
                             one thought at the time that this event would mark
                             the beginning of 130-plus year history during which
                             Yamaha would become a world-leading brand in musical
                             instruments, other products, and services dear to the
                             hearts of people everywhere.

                                                                                     True to its slogan, “Sharing Passion & Performance,” the   our customers to propose products and services that
                                                                                     Yamaha Group helps enrich people’s lives day in and        will stir their hearts over a lifetime.
                                                                                     day out. Since our founding in 1887, we have offered
                                                                                     the world a rich scope of products and services focused    Looking ahead, we will be making every effort to
                                                                                     on sound and music. We want to create excitement and       ensure that we continue to be an “Indispensable,
                                                                                     inspiration everywhere, joyfully highlighting music in     Brilliantly Individual Company,” always honoring long
                                                                                     life, education, and culture.                              and close relationships with our customers. From the
                                                                                                                                                bottom of our heart, all of us at Yamaha will always
                                                                                     We are deeply committed to creating customer value         sincerely appreciate your ongoing support.
                                                                                     by offering products and services that draw on our
                                                                                     reservoir of technology, know-how, and musical
                                                                                     sensitivities. We have accumulated these values over
                                                                                     our long history and are keen to addressing new
                                                                                     challenges with a passion going beyond our customers’
                                                                                     expectations, always renewing our inspiration, and                                                   Takuya Nakata
                                                                                     theirs. We are dedicated to engaging proactively with                      President and Representative Executive Officer
                                                                                                                                                                                          Yamaha Corporation

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Corporate Profile - Yamaha Corporation
Summary of Businesses                                                                                                                                                          Musical Instruments

    Segment Sales Composition                                                             Drawing on the strengths we have nurtured as the                                                                                                      The Yamaha Corporation Group’s core business begins
                                                                                          world’s largest manufacturer of musical instruments,                                                                                                  with the manufacturing and marketing of musical
                                                                  Others
                                                                                          we are driving ahead globally in our three fields of                                                                                                  instruments, and spans the management of music and
                                                                                          musical instruments, audio equipment, and industrial                                                                                                  other schools, in addition to the production and sales
                                                                  8.5%                    machinery/components and other.                                                                                                                       of audio and visual media software. These products
                                                                                                                                                                                                                                                and services, which have earned high marks from
                                                                                          We have Yamaha Group companies and branches                                                                                                           music enthusiasts from beginners to professionals,

                                        fiscal
                                                                                          in more than 30 countries and regions, and are                                                                                                        are supported by research and development that
                                        2018                                              expanding operations to meet the needs of customers                                                                                                   progress through dialogue with artists as well as fine-
                                                                                          around the world and to deepen our engagement with                                                                                                    tuned sales and service activities via networks spread
                                                                                          our valued customers.                                                                                                                                 throughout this wide world.

     Audio equipment                                                     Musical
                                                                         instruments                                                                                                                  Grand Piano
     28.1%                                                               63.4%
                                                                                                                                                                                                      CFX
                                                                                                                                                                                                                                                              Saxophone
                                                                                                                                                                                                                                                              YTS-82ZASP

    Sales Proportion by Region
                                                                                        Japan

         Europe                                                                        30.9%
    19.6%                                                    China                                                                  North America
                                                                                                                                                                                Digital Workstation
                                                                                                                                                                                Genos
                                                                                                                                                                                                                          Digital Piano
                                                                                                                                                                                                                          Clavinova CSP-170PE
                                                                                                                                                                                                                                                                                              Bösendorfer

                                                     12.5%                                                                        20.1%                                                                                                                                                       Grand Piano
                                                                                                                                                                                                                                                                                              Dragonfly

                                                                                                fiscal                                                                                                                                                                     Acoustic Drums
                                                                                            2018                                                                                                                                                                           Recording Custom

                                                         Other areas

                                                     16.9%                                                                                                                                             Line 6
                                                                                                                                                                                                       Guitar Processor
                                                                                                                                                                                                       Helix Floor

    Net Sales                                                                               Operating Income
      (Billions of yen)                                                                         (Billions of yen)                                                  12.4   (%)
                                                                                                                                                     11.3                          TransAcoustic                            Electric Guitar
                                                                                                      60        Operating Income            10.9                          12       Guitar LL-TA                             Revstar RSP20CR
                               432.2 435.5                433.0          442.0                                      Ratio(%)
                     410.3                       408.2                                                                                                             55.0
                                                                                                      50                    9.3                                           10
                                                                                                                                                     48.8
                                                                                                                                            44.3
                                                                                                      40                  7.0      40.7                                    8                                                                                                Marimba
                                                                                                                6.3
                                                                                                                                                                                                                                                                            YM-6100
                                                                                                      30                  30.1                                             6                                        Yamaha
                                                                                                               26.0                                                                                                 Music School                    Pianica
                                                                                                       20                                                                  4                                                                        P-37EBR

                                                                                                       10                                                                  2

                0                                                                                        0                                                                 0                                                Recorder
                          3

                                 3

                                          3

                                                    /3

                                                            3

                                                                      19 or

                                                                                                                    3

                                                                                                                           3

                                                                                                                                    3

                                                                                                                                              /3

                                                                                                                                                      3

                                                                                                                                                                19 or

                                                                                                                                                                                                                            YRS-401
                         /

                                   /

                                            /

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                                                  17

                                                                                                                                            17
                                15

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                                                           18

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                      14

                                                                                                               14
                                                                    20 t f

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                                                                         /3

                                                                                                                                                                   /3
                                                20

                                                                                                                                          20
                              20

                                                                                                                        20
                    20

                                       20

                                                                                                             20
                                                         20

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                                                                                                                                                                                                                                                                      VOCALOID Keyboard VKB-100
                                                                      ge

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                                                                     r

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Corporate Profile - Yamaha Corporation
Audio Equipment                                                                                                                               Others

                                                                                     With sound and music at its core, and drawing on                                                                            Our “Others” business segment comprises the
                                                                                     its accumulated know-how in digital and acoustic                                                                            Industrial Machinery / Components businesses,
                                                                                     technologies, Yamaha’s audio equipment business                                                                             including electronic devices , factory automation, and
                                                                                     delivers best-in-class commercial and consumer                                                                              automobile interior wood components. Other
                                                                                     solutions. The audio equipment business spans                                                                               businesses also include golf products, and Yamaha’s
                                                                                     professional audio equipment, music production                                                                              resort business. Our diverse businesses draw on the
                                                                                     equipment and software as well as audiovisual                                                                               technology, know-how, and sensitivities Yamaha has
                                                                                     equipment, commercial online karaoke systems,                                                                               accumulated through the manufacturing and
      Digital Mixing System                                                          network devices and unified communication devices.                                                                          marketing of musical instruments to offer products
      RIVAGE PM10
                                                                                                                                                                                                                 and services that galvanize the emotions of customers.

                                                                                                                                                     Real wood luxury automotive interior components

                                                                                                                                                                                                                 Graphic controller
                                                                                                                                                                                                                 for amusement equipment
                              Advanced Production System                                                                                                                                                         YGV637
                              Nuage
                                                       Speaker System
                                                       VXS Series / VXC Series

                                                                                                                     NEXO
    Steinberg                                                                                                        Speaker                                                                                                     Speakers for high resolution
    Digital Audio Workstation                                                                                        STM Series                                                                                                  personal computers
    Software                                                                                                                                                                                                                     NS-N25
    Cubase Pro

                                                                                  Wireless Speaker
                                                                                  WX-010                                                                                                                                    Modules for in-vehicle,
                                                                                                                                                                                                                            hands-free telephone calls

                                                                                                                                                            Factory Automation Equipment

    AV Receiver
    AVENTAGE RX-A3080                                 Hi-Fi Component
                                                      A-S3000
                                                                                                                                                                                                                                                            Hydrogen detector
                                                                                                                                                                                        Peltier modules                                                     YHLD-100
                                                                                              Premium Bookshelf Speaker
                                                                                                                                                                                        YKH Series
                                                           Digital Sound Projector            NS-5000
                                                           YSP-5600

                                                                                                                    Revolabs
                                                                                                                    Wireless Microphone System
                                                                                                                    Executive Elite Series

                                   USB Conference Speakerphone
                                   YVC-1000

                                                                                                                                  Simple L2 Switch
                                                                                                                                  SWX2100-24G

                                                                                           VPN Concentrator
                                                                                           RTX5000
                                               Video Sound Collaboration System                                                                                          Golf Product
                                               for Huddle Rooms                                                                                                          inpres UD+2                   RMX 218
                                               CS-700                                                                                                                    Driver                        Driver    KATSURAGI Hotel Kitanomaru

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Corporate Profile - Yamaha Corporation
Research & Development                                                                                                                                      Design
    Over its long history of manufacturing acoustic                                           instruments and audio equipment, Yamaha has developed              Based on its integrated design policy expressed in its      products throughout the world.
    instruments, Yamaha has produced a broad array of                                         groundbreaking electronics technology. By drawing on               Yamaha Design Philosophy, Yamaha continues to impart        Yamaha’s design has achieved marks, winning a number
    original technologies, guided by the expertise passed on                                  the strengths of these technologies and fusing them,               its original and engaging style across a wide range of      of notable design awards from authoritative sources.
    from generation to generation and our keen sensitivity                                    Yamaha continues to create value in unique ways as well
    about sound creation. While in the field of digital                                       as new ways to enjoy and utilize sound and music.                                                                                                  iF Design Award Gold Award
                                                                                                                                                                                     iF Design Award                                             Red Dot Design Award
                                                                                                                                                                                     Red Dot Design Award Best of the Best                       German Design Award
                                                                                                                                                                 Electric Guitar     German Design Award
                                                                                                                                                                                                                              Electric Violin    Design for Asia Award Grand Award
    Core Technologies                                                                                                                                            REVSTAR™            GOOD DESIGN AWARD                        YEV                GOOD DESIGN AWARD
    In the musical instruments domain, Yamaha has a long                                      superior sound and making outstanding performance possible.
    history of R&D related to processing wood, metal, and other                               In the audio equipment sphere, Yamaha draws on its strengths
    materials and draws on this legacy to present its customers                               in advanced software and electronic technologies, primarily
    with more and more fulfilling sound and music experiences.                                in digital signal processing and network technologies and
    What is more, through ongoing research of technologies on                                 leverages its expertise as well as its know-how about sound
    the mechanisms of keyboard actions, sound generation and                                  in innovative ways. Yamaha offers high-value-added products
    effects, and acoustics, we have a passion for developing                                  like AV products and PA equipment as well as network devices.

                                                                                                                       HiFi Speaker Diaphragms
                                                                 VCM (Virtual Circuitry Modeling) Technology           Yamaha uses a newly developed speaker                                                                                              Red Dot Design Award
    Research on instrument structure                             To recreate the richness of sound obtained from       diaphragm materials in all the units of                                                                                            German Design Award
    Yamaha constantly evolves its instruments                    analogue audio equipment, VCM technology makes        these speakers to give listeners smooth
                                                                                                                                                                 Casual Wind Instrument          GOOD DESIGN AWARD            Mobile Mini Keyboard
                                                                                                                                                                                                                                                          GOOD DESIGN AWARD
    by using its cutting-edge technologies to                    it possible to do precise modeling from the circuit   and precise reproduction over the full    Venova™                         Grand Award                  reface™                     Good Design Best 100
    study how acoustic musical instruments                       element level to the overall circuit in the world’s   audible range.
    vibrate and transmit sound.                                  best audio equipment.

    Fusion of Core Technologies
    Yamaha fuses its technologies to invent new hybrid instruments and to enhance its existing
    products.

    TransAcoustic Piano
    TransAcoustic Piano is a hybrid piano that combines an acoustic piano and a digital piano.
    By using a transducer, which is an oscillating mechanism, the vibrations produced by the
    digital system are transmitted efficiently to the acoustic piano’s soundboard, and, without
    using a speaker system, the sound emerges directly from the soundboard.                                             TransAcoustic Piano

    Initiatives in New Businesses
                                                                                                                                                                 Digital Workstation        iF Design Award Gold Award        Premium Bookshelf Speaker       iF Design Award
    Omotenashi Guide™                                                                         ViReal™
    Yamaha’s "Omotenashi* Guide" helps promote inbound                                        ViReal is a recording, editing, and reproduction technology
                                                                                                                                                                 Genos™                     Red Dot Design Award              NS-5000                         GOOD DESIGN AWARD
    tourism and barrier-free initiatives by receiving translations                            that captures 3D sounds in a real world fashion.
    of Japanese-language announcements in written formats on                                  Listening with headphones and multi-speakers installed with
    smartphones and tablet devices.                                                           ViReal technology, users can experience a greater depth and
    *"Omotenashi" in Japanese means "hospitality."                                            presence of sound than ever before imagined.

                           Translation into multiple languages

         Audio
    announcements
      in Japanese

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Corporate Profile - Yamaha Corporation
Sustainability
     Through its business activities, the Yamaha Group                                                                                      The “School Project”
     undertakes activities, which we call sustainability
                                                                                                                                            Music education programs teaching children how to play musical
     initiatives to contribute to the creation of sustainable                                                                               instruments have been adopted in schools around the world. However,
     societies.                                                                                                                             due to the lack of equipment and instructors, as well as curriculum
     With our unique expertise and sensibilities gained from                                                                                issues, in some countries instrumental music education is not provided,
     our devotion to sound and music, Yamaha is committed                                                                                   or is of insufficient quality. Yamaha is developing its “School Project” to
     to contributing to the further development of musical                                                                                  offer opportunities to play musical instruments and allow as many
     culture and affluent societies. Along with these activities,                                                                           children as possible to experience the joy of playing musical
                                                                                                                                            instruments.
     Yamaha believes it is important to address global-
     level environmental issues, such as climate change                                                                                     In 2015, Yamaha began to offer “Music Time,” which is a program
                                                                                                                                                                                                                          A “Music Time” activity at an Indonesian public primary school
     and maintenance of biodiversity as well as implement                                                                                   comprising a package that includes musical instruments, teaching
     initiatives to addressing social issues, including promotion                                                                           materials and teachers’ training, and is offered mainly to public primary
     of diversity and human rights.                                                                                                         schools in Malaysia, Indonesia, and Russia.

                                                                                                                                            In Vietnam, in cooperation with that country’s Ministry of Education
                                                                        The United Nations Global Compact (UNGC) is a
     As a signatory to the United Nations Global Compact                                                                                    and Training, since 2016 Yamaha is taking initiatives to support the
                                                                    voluntary code of conduct that encourages businesses
     (UNGC), Yamaha observes the Compact’s Ten Principles                                                                                   introduction of instrumental music education into music school
                                                                         worldwide to act as good corporate citizens, by
     of corporate behavior and, at the same time, aims                                                                                      curricula for primary and secondary-school education.
                                                                    observing principles in the four general areas of human
     to contribute to the attainment of the Sustainable               rights, labor, the environment, and anti-corruption,
     Development Goals (SDGs) that have been set as common           and promotes business participation in a worldwide
     objectives for international society.                               framework that will realize sustainable growth.                                                                                                  Recorder trial class in Vietnam

                                                                      Yamaha became a signatory to UNGC in June 2011,
                                                                    and cooperates actively with Global Compact Network
     Looking ahead, as business activities become more global
     in scope, Yamaha will endeavor to raise awareness of
                                                                        Japan in such ways as managing subcommittees.                       Orchestra and Band Support Activities for Youth Development
     responsibility to society and social contribution within                                                                               In the countries of Latin America, juvenile crime and delinquency
     the Yamaha Group as a whole and will take initiatives to                                                                               are becoming more serious. Governments are working to provide
     address issues related to realizing sustainable societies.                                                                             music education free of charge, and orchestras and bands have
                                                                                                                                            been formed to promote the healthy development of young people.
                                                                                                                                            Yamaha has supported these activities for many years to allow many
                                                                                                                                            young people to participate. In 2014, Yamaha instituted its “AMIGO
                                                                                                                                            Project” to further strengthen these activities. Under this project,
                                                                                                                                            workshops are held to teach the young performers how to maintain
                                                                                                                                            their instruments in good condition by themselves. Also, to provide
                                                                                                                                            additional support for putting broken instruments back in working
                                                                                                                                                                                                                          Brass band supported by Yamaha Music Latin America, S.A.
                                                                                                                                            order, Yamaha is helping to train repair technicians. Through these
                                                                                                                                            activities, Yamaha is working to create better environments where
     Yamaha Eco-Products Program                                                                                                            young people are able to continue their music performance.

     Guided by its Environmental Policy, the Yamaha Group is
     working hard to create environmentally friendly products to
                                                                                                                                            Initiatives Aimed at Sustainable Use of Wood Resources
     contribute to a sustainable society. To support this effort,
     Yamaha established the Yamaha Eco-Products Program in                                                                                  The Yamaha Group uses a diversity of wood species mainly for
     2015, which certifies environmentally friendly products that                                                                           manufacturing musical instruments, and accordingly, is implementing
     meet standards established by the Company.                                                                                             initiatives aimed at ensuring the sustainability of wood resources.
                                                                                                                                            Beginning in 2015, Yamaha launched a survey of African Blackwood
     The Yamaha Eco-Label is attached to products that meet the                    Example of certified products                            (Dalbergia melanoxylon), which is a rare wood used in wind
     Company’s standards. By providing customers with easy-to-                     AV Receiver “RX-V583”
                                                                                                                                            instruments, in the regions of origin in Tanzania. Also, in 2016, with
                                                                                   Reason for certification: reduction of network-standby
     understand information on the environment, the program                        power consumption
                                                                                                                                            support from the Japan International Cooperation Agency (JICA),
     aims to assist customers in selecting which products to                                                                                Yamaha instigated a forest conservation project in collaboration with
     purchase.                                                                                                                              local NGOs, which is aimed at combining sustainable community
                                                                                                                                            forestry with planting activities in natural forests. Through these
                                                                                                                                                                                                                          Tree planting activities in January 2018 in Tanzania
                                                                                                                                            activities, Yamaha is working to create a business model that can
                                                                                                                                            achieve sustainable development in local communities as well as stable
                                                                                                                                            timber procurement.

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Corporate Profile - Yamaha Corporation
Main Networks (As of June, 2018)

      Domestic Network                                                                                                                                                                      Overseas Network
     ■ Sales companies, etc.
     ● Manufacturing / production companies, etc.
     ● Music entertainment business companies
     ● Retail shops (Yamaha Music Retailing Co., Ltd.)

                                                                                                                                       1
                                                                                                                                                                                                  12 23
                                                                                                                                                                                                               Yamaha Music Europe
                                                                                                                                                                                           20
                                                                                                                                                                                                                  17
                                                                                                                                                                                                                                   50
                                                                                                                                                                                                          16
                                                                                                                                                                                      18        13 24                  21          19 25                                                                                    Yamaha Corporation of America
                                                                                                                                                                                                                                                     Yamaha Electronics (Suzhou)                                                                                             5
                                                                                                                                                                                                                                                                                                                                                             7
                                                                                                                                                                                                          15                22                                            33    35                                                                                           6
                                                                                                                                                                                                                                                                  30                        27 28 29                    1 2 3 4
                                                                                                             2                                                                                                               14
                                                                                                                                                                                                                                                                31 32           26
                                                                                                                                                                                                                                           49      48
                                                                                                                                                                                                                                                                         34
                                                                                                                                                                                                                                                                                                                                                   8
                                                                                                                                                                                                                                                        37 38     46 47
                                                                                                                                                                                                                                                                                                                                                             9
                                    Headquarters           12 13 14 15 16                                                                  Yamaha Ginza                                                                                     39 40 41 42 43          36

                                                                                                                                      3 4 5 6 7                                                                                                                                44 45    Yamaha Music & Electronics (China)

                                                                                     8
                                                                                                                                                                                                                                                                                                                                                                             11
                                                                                17
                                                                                                                 9
                                                                                                                                                                                                                                                                                                                                                                      10
                                                                                                                                                                                                                                                                                       51
                                                                                                                                                                                                                                  Yamaha Indonesia
                                                                                                        10 11

                                                                                                                                                                                           Company name                                           Location                                      Company name                                                Location

                                                                                                                                                                                       ■
                                                                                                                                                                                       1        Yamaha Corporation of America                    California, U.S.A.                            ■
                                                                                                                                                                                                                                                                                               26   Yamaha Music & Electronics Taiwan Co., Ltd.           New Taipei, Taiwan
                                                                                 Yamaha Music Manufacturing Japan Corporation                                                          ●
                                                                                                                                                                                       2        Yamaha Music InterActive, Inc.                   California, U.S.A.                            ■
                                                                                                                                                                                                                                                                                               27   Yamaha Music & Electronics (China) Co., Ltd.          Shanghai, China
                                                                                                                                                                                       ●
                                                                                                                                                                                       3        YMH Digital Music Publishing, LLC *2             California, U.S.A.                            ■
                                                                                                                                                                                                                                                                                               28   Yamaha Music Technical (Shanghai) Co., Ltd.           Shanghai, China
                                                                                                                                                                                       ●
                                                                                                                                                                                       4        Yamaha Guitar Group, Inc.                        California, U.S.A.                            ■
                                                                                                                                                                                                                                                                                               29   Yamaha Trading (Shanghai) Co., Ltd.                   Shanghai, China
                                                                                                                                                                                       ●
                                                                                                                                                                                       5        Yamaha Unified Communications, Inc. Massachusetts, U.S.A.                                      ●
                                                                                                                                                                                                                                                                                               30   Yamaha Electronics (Suzhou) Co., Ltd.                 Suzhou, China
      Company name                                    Location                            Company name                                                 Location
                                                                                                                                                                                       ■
                                                                                                                                                                                       6        Yamaha Artist Services, Inc.                     New York, U.S.A.                              ●
                                                                                                                                                                                                                                                                                               31   Xiaoshan Yamaha Musical Instruments Co., Ltd. Hangzhou, China
     ●
     1   Kitami Mokuzai Co., Ltd.                    Mombetsu-gun, Hokkaido, Japan       ■9   Yamaha Resort Inc.                                      Fukuroi, Shizuoka, Japan         ■
                                                                                                                                                                                       7        Yamaha Canada Music Ltd.                         Toronto, Canada                               ●
                                                                                                                                                                                                                                                                                               32   Hangzhou Yamaha Musical Instruments Co., Ltd. Hangzhou, China
     ●
     2   Sakuraba Mokuzai Co., Ltd.                  Kitaakita, Akita, Japan             ●
                                                                                         10   Yamaha Music Manufacturing Japan Corporation            Iwata, Shizuoka, Japan           ■
                                                                                                                                                                                       8        Yamaha de México, S.A. de C.V.                   Mexico City, Mexico                           ●
                                                                                                                                                                                                                                                                                               33   Tianjin Yamaha Electronic Musical Instruments, Inc.   Tianjin, China
     ■
     3   Yamaha Music Japan Co., Ltd.                Minato, Tokyo, Japan                ●
                                                                                         11   Yamaha Hi-Tech Design Corporation                       Iwata, Shizuoka, Japan           ■
                                                                                                                                                                                       9        Yamaha Music Latin America, S.A.                 Panama City, Panama                           ●
                                                                                                                                                                                                                                                                                               34   Shenzhen Yamaha Music & Electronics Trading Co., Ltd *1 Shenzhen, China
     ■
     4   Yamaha Music Retailing Co., Ltd.            Minato, Tokyo, Japan                ■
                                                                                         12   Yamaha Piano Service Co., Ltd.                          Hamamatsu, Shizuoka, Japan       10 ■
                                                                                                                                                                                          10 Branch in Argentina                                 Buenos Aires, Argentina                       ■
                                                                                                                                                                                                                                                                                               35   Yamaha Music Korea Ltd.                               Seoul, South Korea
     ●
     5   Yamaha Sound Systems Inc.                   Chuo, Tokyo, Japan                  ■
                                                                                         13   Yamaha Business Support Corporation                     Hamamatsu, Shizuoka, Japan       ■
                                                                                                                                                                                       11 Yamaha Musical do Brasil Ltda.                         São Paulo, Brazil                             ■
                                                                                                                                                                                                                                                                                               36   Yamaha Music (Asia) Pte. Ltd.                         Singapore
     ●
     6   Yamaha Music Entertainment Holdings, Inc. Shibuya, Tokyo, Japan                 ■
                                                                                         14   Yamaha Ai Works Co., Ltd. *1                            Hamamatsu, Shizuoka, Japan       ■
                                                                                                                                                                                       12 Yamaha Music Europe GmbH                               Rellingen, Germany                            ■
                                                                                                                                                                                                                                                                                               37   Yamaha Music (Malaysia) Sdn. Bhd.                     Petaling Jaya, Malaysia
     ●
     7   Yamaha Music Communications Co., Ltd.       Shibuya, Tokyo, Japan               ■
                                                                                         15   Yamaha Fine Technologies Co., Ltd.                      Hamamatsu, Shizuoka, Japan          ■
                                                                                                                                                                                          13 Branch in France                                    Croissy-Beaubourg, France                     ●
                                                                                                                                                                                                                                                                                               38   Yamaha Electronics Manufacturing (M) Sdn. Bhd.        Chemor, Malaysia
     ■
     8   Matsukiya Co., Ltd.                         Fukui, Japan                        ●
                                                                                         16   Yamaha Travel Service Co., Ltd.                         Hamamatsu, Shizuoka, Japan          ■
                                                                                                                                                                                          14 Branch in Italy                                     Milan, Italy                                  ●
                                                                                                                                                                                                                                                                                               39   PT. Yamaha Indonesia                                  East Jakarta, Indonesia
                                                                                         ■
                                                                                         17   Jeugia Corporation *2                                   Kyoto, Japan                        ■
                                                                                                                                                                                          15 Branch in Ibérica                                   Madrid, Spain                                 ●
                                                                                                                                                                                                                                                                                               40   PT. Yamaha Music Manufacturing Indonesia              East Jakarta, Indonesia
                                                                                                        *1 Non-consolidated subsidiaries and affiliates *2 Equity-method affiliates       ■
                                                                                                                                                                                          16 Branch in the U.K.                                  Milton Keynes, U.K.                           ■
                                                                                                                                                                                                                                                                                               41   PT. Yamaha Musik Indonesia (Distributor)              Central Jakarta, Indonesia
                                                                                                                                                                                          ■
                                                                                                                                                                                          17 Branch in Scandinavia                               Gothenburg, Sweden                            ●
                                                                                                                                                                                                                                                                                               42   PT. Yamaha Music Manufacturing Asia                   Bekasi, Indonesia
                                                                                                                                                                                          ■
                                                                                                                                                                                          18 Branch in Switzerland                               Thalwil, Switzerland                          ●
                                                                                                                                                                                                                                                                                               43   PT. Yamaha Musical Products Asia                      Bekasi, Indonesia
                                                                                                                                                                                          ■
                                                                                                                                                                                          19 Branch in Austria                                   Vienna, Austria                               ●
                                                                                                                                                                                                                                                                                               44   PT. Yamaha Musical Products Indonesia                 Pasuruan, Indonesia
                                Two Yamahas, One Passion: Yamaha Corporation and Yamaha Motor Co., Ltd.                                                                                   ■
                                                                                                                                                                                          20 Branch in Benelux                                   Vianen, Netherlands                           ●
                                                                                                                                                                                                                                                                                               45   PT. Yamaha Electronics Manufacturing Indonesia        Pasuruan, Indonesia

         In 1955, Yamaha’s motorcycle division was split off from Yamaha (called Nippon Gakki Co., Ltd., at that time), thus giving birth to a new                                        ■
                                                                                                                                                                                          21 Branch in Poland                                    Warsaw, Poland                                ■
                                                                                                                                                                                                                                                                                               46   Siam Music Yamaha Co., Ltd. *1                        Bangkok, Thailand
         company. Although both companies are independent in terms of management, they share the goals of helping to enrich people’s lives and                                            ■
                                                                                                                                                                                          22 Branch in Turkey                                    Istanbul, Turkey                              ■
                                                                                                                                                                                                                                                                                               47   Yamaha Music Vietnam Company Ltd.                     Ho Chi Minh City, Vietnam
         contribute to the community and culture through sharing passion and performance with and offering new excitement to customers.                                                ●
                                                                                                                                                                                       23 Steinberg Media Technologies GmbH                      Hamburg, Germany                              ■
                                                                                                                                                                                                                                                                                               48   Yamaha Music India Pvt. Ltd.                          Gurgaon, India
         To realize the missions of the Yamaha brand, the main business of Yamaha Corporation is sound and music and the principal business of                                         ●
                                                                                                                                                                                       24 Nexo S.A.                                              Plailly, France                               ■
                                                                                                                                                                                                                                                                                               49   Yamaha Music Gulf FZE                                 Dubai, U.A.E.
         Yamaha Motor is providing personal mobility. Each company is working to responsibly create shared value with its stakeholders.                                                ●
                                                                                                                                                                                       25 L. Bösendorfer Klavierfabrik GmbH                      Wiener Neustadt, Austria                      ■
                                                                                                                                                                                                                                                                                               50   Yamaha Music (Russia) LLC.                            Moscow, Russia
                                                                                                                                                                                                                                                                                               ■
                                                                                                                                                                                                                                                                                               51   Yamaha Music Australia Pty. Ltd.                      Melbourne, Australia

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Corporate Profile - Yamaha Corporation
Our History                                                                                                                     Yamaha Philosophy
     The Yamaha Group is steadily expanding its business          cultivated in its 130-year history, Yamaha will continue          The Yamaha Philosophy expresses the philosophical                                  and try to think from the customer's viewpoint, and
     operations guided by its Corporate Philosophy which          to create products and services that contribute to the            framework of the Yamaha Group and consists of five                                 consistently provide high quality products and services
     continues to be upheld to this day. Drawing upon the         development of musical culture and the enrichment of              elements: the Corporate Slogan, Corporate Philosophy,                              that exceed the expectations of our customers, and to
     accumulated unique Yamaha qualities that Yamaha has          society.                                                          Customer Experience, Yamaha Way (mindset and                                       create excitement and cultural inspiration together with
                                                                                                                                    manners), and Yamaha Quality (criteria for quality).                               people around the world.
                                                                                                                                    We utilize the Yamaha Philosophy as a foundation,
     1887   Company founder Torakusu Yamaha                       1966   Establishes Yamaha Music Foundation (becomes
            repairs elementary                                           general incorporated foundation in 2011)
            school’s reed organ                                          Expands into Europe with founding of Yamaha Europa
            and successfully                                             GmbH in former West Germany                                Corporate Slogan Sharing Passion & Performance
            builds his first reed                                                                                                   The Corporate Slogan is a more concise statement of the Yamaha Philosophy.
            organ                                                 1968   Issues shares at market price (the first such issuance
                                                                         in Japan)                                                  Corporate Philosophy
                                                                                                                                    The Yamaha Philosophy defines the reason for Yamaha’s existence as a company and
                                                                                                                                    the goals that we seek to achieve through our work together.
                                                                  1971   Begins production of semiconductors
     1889   Establishes Yamaha Fukin Seizoujo (currently Yamaha                                                                     Customer Experience
            Corporation)                                          1980   Establishes Yamaha Piano Technical Academy, a piano        The Customer Experience exemplifies the meaning of “Sharing Passion &
                                                                         tuner training school                                      Performance” from the customer’s viewpoint. When customers experience,
     1897   Establishes Nippon                                                                                                      use, or own Yamaha products and services, they should experience a
            Gakki Co., Ltd.                                       1987   Changes corporate name from Nippon Gakki Co.,              profound response that will stimulate both their emotions and senses.
            (currently Yamaha                                            Ltd. to Yamaha Corporation to mark 100th year in
            Corporation)                                                 business                                                   Yamaha Quality
                                                                         Opens Yamaha English-language school                       The Yamaha Quality is a set of criteria that supports Yamaha’s insistence on quality in
                                                                                                                                    products and services and our dedication to excellence in manufacturing. These criteria
                                                                                                                                    assist in making the Corporate Philosophy a reality.
     1900   Begins production of upright pianos                   1989   Establishes subsidiary in China, Tianjin Yamaha
                                                                         Electronic Musical Instruments, Inc., for manufacture      Yamaha Way
                                                                         and sale of digital musical instruments                    The Yamaha Way explains the mindset that all employees of the Yamaha Group should adopt, and the
     1949   Lists on Tokyo Stock Exchange                                                                                           manner in which they should act on a daily basis, in order to put the Corporate Philosophy into practice.
                                                                  2002   Establishes Yamaha Music & Electronics (China) Co., Ltd.
                                                                         Establishes Yamaha Music Holding Europe GmbH in
     1954   Establishes Yamaha Music                                     Germany (currently Yamaha Music Europe GmbH)
            School and holds pilot classes
            Produces its first audio product
            (HiFi player)
                                                                  2005   Acquires German audio software house Steinberg
                                                                         Media Technologies GmbH
                                                                                                                                        Corporate Data                                 (As of March 2018)

            Begins production of
                                                                                                                                    Company Name                Yamaha Corporation                   Number of Employees          20,228 (Excluding average number of temporary employees:
            motorcycles                                           2008   Acquires Austrian piano manufacturer L. Bösendorfer                                                                         (Consolidated)               7,558)
                                                                         Klavierfabrik GmbH                                         Headquarters                10-1, Nakazawa-cho,
                                                                                                                                                                Naka-ku, Hamamatsu,                  Number of Employees          Japan: 5,845, North America: 789, Europe: 1,086, China:
                                                                         Acquires French loudspeaker manufacturer NEXO S.A.                                     Shizuoka 430-8650, Japan             by Region                    5,335, Others: 7,173
     1955   Establishes Yamaha Motor Co., Ltd. (splits off
                                                                                                                                    Year of Foundation          1887                                 Number of Subsidiary         63 (of which 59 are consolidated companies)
            motorcycle division)                                  2010   Completes integration of                                                                                                    Companies
                                                                         Japanese piano factories                                   Date of Incorporation       October 12, 1897
                                                                                                                                                                                                     Number of Affiliated         6
     1958   Establishes first overseas                                   into Kakegawa plant                                        Paid-in Capital             ¥28,534 million
                                                                                                                                                                                                     Companies
            subsidiary, Yamaha de                                                                                                   Net Sales                   ¥433.0 billion
            México S.A. in Mexico
            Begins production of
            sports equipment                                      2012   Completes integration of Japanese wind instrument

                                                                                                                                        Board of Directors and Executive Officers
                                                                         factories into Toyooka plant
                                                                                                                                                                                                                                                               (As of June 25, 2018)
     1959   Begins production of                                         Celebrates 125th year in business
            electronic organs (Electone™)
                                                                  2014   Acquires U.S. musical instrument and audio
                                                                                                                                    Board of Directors                                                 Executive Officers
     1960   Establishes subsidiary in United States, Yamaha              equipment manufacturer Line 6, Inc.(currently
            International Corporation (currently Yamaha                  Yamaha Guitar Group, Inc.)                                 Director                    Takuya Nakata                          President and Representative Executive Officer                  Takuya Nakata
            Corporation of America)                                      Acquires U.S. provider of wireless audio                   Director                    Satoshi Yamahata                       Managing Executive Officer                                      Shinobu Kawase
                                                                         solutions Revolabs, Inc.(currently Yamaha Unified          Director                    Masahito Hosoi                         Managing Executive Officer                                      Satoshi Yamahata
     1962   Begins recreation business                                   Communications, Inc.)                                      Outside Director            Shigeru Nosaka                         Executive Officer                                               Shigeki Fujii
                                                                                                                                    Outside Director            Masatoshi Ito                          Executive Officer                                               Akira Iizuka
     1965   Begins production of wind                             2018   Opens Yamaha                                               Outside Director            Junya Hakoda                           Executive Officer                                               Seiichi Yamaguchi
            instruments                                                  Corporate Museum                                           Outside Director            Yoshimi Nakajima                       Executive Officer                                               Takashi Dairokuno
                                                                         "Innovation Road"                                          Outside Director            Taku Fukui
                                                                                                                                    Outside Director            Yoshihiro Hidaka

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Corporate Profile - Yamaha Corporation
Corporate Communications Division
https://www.yamaha.com/en/          2018/7 - CM175
Corporate Profile - Yamaha Corporation
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