Countdown to Shoptalk 2019: Startup Pitch Competition Participant Profile, Part 6 - Cymbio and Spruce Labs

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Countdown to Shoptalk 2019: Startup Pitch Competition Participant Profile, Part 6 - Cymbio and Spruce Labs
February 27, 2019

Countdown to Shoptalk 2019: Startup Pitch Competition Participant
Profile, Part 6 — Cymbio and Spruce Labs

The Coresight Research team will attend and participate in Shoptalk 2019 March 3-6 in Las
Vegas. The event brings together more than 8,000 attendees and more than 300 speakers to
discuss rapid evolution of how consumers discover, shop and buy.
On March 3, Coresight Research CEO and Founder Deborah Weinswig will emcee a startup pitch
competition featuring 15 early-stage technology companies. Judges will select two winners for
a $25,000 prize.
Participating startups all have:
   • $3 million or less in funding.
   • Four years or less since founding.
   • Scalable and innovative solutions for physical retail, omnichannel and e-commerce.
   • Business-to-business (B2B) solutions.
Below, we look at two of the companies that will compete: Cymbio and Spruce Labs.

Deborah Weinswig, CEO and Founder, Coresight Research                                                  1
deborahweinswig@coresight.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
Copyright © 2019 Coresight Research. All rights reserved.
Countdown to Shoptalk 2019: Startup Pitch Competition Participant Profile, Part 6 - Cymbio and Spruce Labs
February 27, 2019

Cymbio at a Glance
Cymbio simplifies processes between brands and retail partners by providing a single platform
to manage wholesale and direct-to-consumer (D2C) operations, enabling brands, retailers and
vendors to seamlessly work together, eliminating painful, time consuming and expensive
integrations and process changes.
It automates the process of moving product information from brands to fully styled retail
product pages, and facilitates other data sharing, including inventory management, order
routing and billing. The solution also facilitates automated drop-shipping, reorders, in-store
drop ship and buy-online, pickup in-store (BOPIS).

What Problem Does Cymbio Solve?
Brands and retailers work with different back-end systems and data structures, which makes it
difficult to share data and communicate efficiently in real-time, often resulting in lost sales and
reluctance to pursue new opportunities. By streamlining information between trading partners,
Cymbio enables brands and retailers to react more quickly, save time through efficiently sharing
information and better leverage existing inventory.

Headquarters
Tel Aviv.

Funding Stage
--

Business Model
Cymbio is an SaaS platform that can be accessed from web and mobile devices. Cymbio
operates on a performance-based model, with customizations available.

Management Team
CTO, Gilad Zirkel, has launched several successful startups.
COO, Mor Lavi, has launched multiple successful startups.
CEO, Roy Avidor, has experience in scaling retail, wholesale and distribution businesses.

Company Outlook
Cymbio aims to be the integration-free platform that, with a few clicks, enables businesses to
start working together in a fully automated way.

Deborah Weinswig, CEO and Founder, Coresight Research                                                  2
deborahweinswig@coresight.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
Copyright © 2019 Coresight Research. All rights reserved.
Countdown to Shoptalk 2019: Startup Pitch Competition Participant Profile, Part 6 - Cymbio and Spruce Labs
February 27, 2019

Spruce Labs at a Glance
Spruce Labs offers a product called Sprucebot, which the company calls a “guest experience
bot” that provides personalized experiences in retail stores. Sprucebot is a hardware and
software-based solution that offers a suite of conversation commerce, automation and
clienteling solutions. The Sprucebot plugs into the store’s Internet connection, enabling the
platform to interact with shoppers over WiFi and SMS. Shoppers can receive proximity-based
promotions, SMS reminders on discounts and schedule appointments. The mobile-first
platform also can manage and create unique shopper profiles, so that store employees receive
insights into who shoppers are as they enter the store and what they might want.

Source: Sprucebot

What Problem Is the Company Solving?
As retail sales continue to shift online, there is increasing pressure for brick-and-mortar
retailers to leverage their physical presence to better compete against e-commerce disruption.
This makes the role of the store employee even more important: Today’s informed shoppers
expect excellent customer service, but employees in the stores have little information on
specific shoppers, so are at a disadvantage in many ways to the online experience.

Headquarters
Denver, Colorado.

Funding Stage
--

Business Model
Spruce Labs’ flagship product, the Spruce GX Platform, charges clients based on a software-as-
a-service (SaaS) model. There are a-la-cart monthly fee options, as well as yearly and multi-year
licensing for bundles of features.

Management Team
Taylor Romero, Founder and CEO, has experience building website and mobile apps, as well as
opening a menswear boutique and barbershop.
Mike Hrabe, COO, was Head of Sales and Co-Founder of Quantum Software, which he helped
take from its first customer to its sale.

Company Outlook
Spruce Labs is looking for one or two more paid pilots with some strategic retail partners
starting Q3 2019.

Deborah Weinswig, CEO and Founder, Coresight Research                                                  3
deborahweinswig@coresight.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
Copyright © 2019 Coresight Research. All rights reserved.
Countdown to Shoptalk 2019: Startup Pitch Competition Participant Profile, Part 6 - Cymbio and Spruce Labs
February 27, 2019

Deborah Weinswig, CPA
CEO and Founder
Coresight Research
New York: 917.655.6790
Hong Kong: 852.6119.1779
China: 86.186.1420.3016
deborahweinswig@coresight.com

Steven Winnick
Senior Analyst

Jesse Graff
Director

US:
1359 Broadway, 18th Floor
New York, NY 10018

UK:
242-246 Marylebone Road
London, NW1 6JQ

Hong Kong:
2/F, LiFung Tower
888 Cheung Sha Wan Road, Kowloon

China:
627 Huaihai Middle Road
Huangpu District
Shanghai 200000

India:
K-Tech Innovation Hub
3rd Floor, Plama Center, Bejai Kapikad Road
Mangaluru 575004

Coresight.com

Deborah Weinswig, CEO and Founder, Coresight Research                                                  4
deborahweinswig@coresight.com US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
Copyright © 2019 Coresight Research. All rights reserved.
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