POP UP LEASING + ADVERTISING OPPORTUNITIES

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POP UP LEASING + ADVERTISING OPPORTUNITIES
POP UP LEASING
+ ADVERTISING
OPPORTUNITIES
POP UP LEASING + ADVERTISING OPPORTUNITIES
Parkmore is located some 35km South East from
Melbourne. It is an established catchment
comprising of 283,800 residents and has an
average household income of $84,440. Families
with dependent children represent 38% of total
households. There is also a higher concentration
of residents with Asian Ancestry 46%. The
Parkmore trade area has a total retail expenditure
of $3.7b.
Sources:
POP UP LEASING + ADVERTISING OPPORTUNITIES
130
2,600
PARKING SPACES

                 266,240
                 TRADE AREA POPULATION                      MAJOR RETAILERS
                                                           Big W, Best & Less, Coles,
                                                            Kmart and Woolworths

                                  8.1m
                                  APPROX. ANNUAL TRAFFIC
POP UP LEASING + ADVERTISING OPPORTUNITIES
Trade Area Profile
POPULATION
                                       2011      2015           2018          2021 (f)       2026 (f)     2031 (f)

 Main Trade Area                   184,660       204,310        206,735       213,172        220,600       227,079
 Total Trade Area                  266,240       292,030        295,649       305,164        315,317       324,297
Source: LIQ, 2017

VISITOR INFORMATION                                                    VISITS
                                MTA            MELB Metro Avg                                                           MTA
 Average Household                                                      Average spend per visit                         $61
                              $84,440             $102,128
 Income
                                                                        Frequency of visits (per year)                   18
 Age Distribution (% of Pop’n)                                         Source: Quantium, Q4 2017
 Aged 0-14                    18.60%               18.40%
 Aged 15-19                    5.80%                6.00%
 Aged 20-29
                                                                       CATCHMENT AREA
                              15.30%               15.50%
                                                                       BY HELIX COMMUNITIES
 Aged 30-39                   15.80%               15.50%
                                                                        Helix Community                         %         Rank
 Aged 40-49                   13.40%               13.90%
                                                                        100 Leading Lifestyles               59.30%           1
 Aged 50-59                   11.70%               11.90%
                                                                        300 Today’s Families                 10.40%           2
 Aged 60+                     19.40%               18.80%
                                                                        500 Getting By                       9.90%            3
 Average Age                    37.5                 37.5
                                                                        400 Aussie Achievers                 9.80%            4
 Family Type (% of Pop’n)
                                                                        600 Golden Years                     5.70%            5
 Family
 with                                                                   200 Metrotechs                       2.40%            6
                               37.7%                35.5%
 dependent
                                                                        700 Battlers                         2.40%            7
 children*
 Young Families                30.4%                28.3%               800 Other                            0.00%            8

 Older Families                 7.4%                 7.3%              To find out more about Helix Personas, visit:
                                                                       helixpersonas.com.au/browse
 Family with
 non-dependent                 12.6%                10.4%
 children
 Other families                23.4%                24.9%
 Couple only                    1.6%                 1.4%
 Lone persons                  20.9%                22.8%
 Group households               3.8%                 4.9%

*Families with dependent children can be split into two sub-categories: young families have children aged under 15, and older
families have children who are 15 and over or dependent students aged 15-24 years old.
Source: 2016 ABS Census
POP UP LEASING + ADVERTISING OPPORTUNITIES
LET YOUR BRAND REACH
ITS POTENTIAL AT PARKMORE

In-centre advertising is an excellent way to tap into the power of the
retail environment and promote brand awareness to a captured
audience. Parkmore Shopping Centre has a number of advertising
platforms across the centre including decals, banners, centre court
activations and roaming/sampling opportunities, perfect for any key
seasonal or brand launch campaigns.

Experiential Activations focus on giving your potential
customers a high impact and engaging experience that lets them
interact with your products and services.
POP UP LEASING + ADVERTISING OPPORTUNITIES
POP UP LEASING
SITE INFORMATION                                                  21
                                                                       14
                                                                            16   17                  03   05   06

                                                                                                                    07

DESCRIPTION                                   SIZE   POWER

PSCPOP03 - Between EB Games/Casual Guy        3x3    Y

PSCPOP05 - Between Rockmans/G-Bags            3x3    Y

PSCPOP06 - Outside Priceline                  3x3    Y

PSCPOP07 - Between Katies and Bevilles        3x3    Y

PSCPOP09 - Between House/Sandwich Chef        3x3    Y

PSCPOP12 - Outside Coles                      3x4    Y

PSCPOP14 - Between Crown Currency/Spendless   3x3    Y
                                                                                      09
PSCPOP15 - Outside Angus & Coote              3x3    Y       12
PSCPOP16 - Outside Valleygirl                 3x3    Y
                                                                                                     20
PSCPOP17 - Outside Factorie                   3x3    Y                                                         22
                                                                                                18
PSCPOP18 - Outside Sussans                    3x3    Y

PSCPOP20 - Between Roger David/Suzanne Grae   3x3    Y                                     15
PSCP0P21 – Between Millers/Greater City
                                              3x3    N
Dandenong City Council
PSCP0P22 – Between Pandora/G Bags             3x3    Y

Activation Site - Outside Coles               4x5    Y

6
POP UP LEASING + ADVERTISING OPPORTUNITIES
Media & Advertising Opportunities
POP UP LEASING + ADVERTISING OPPORTUNITIES
Media & Advertising Opportunities
Connecting your brand with an engaged audience.
High impact and premium locations providing high reach and big impact.

    MEDIA & ADVERTISING
For reference:
• Packages available on request                                          DESCRIPTION             DIMENSIONS                           RATE
• Loadings are applicable in peak periods                                Floor Decals            Varies – 7 Locations                 $700.00 + GST
  (November - December)
• All spaces are subject to availability
                                                                         Hanging Banners         Varies – 2 Locations                 $1,000.00 + GST
• All prices exclude production and install
• Recommendation on production and
  installation can be provided                                           Travelator Decals       Varies – 2 Locations                 $700.00 Ex GST per Travelator

                                                                         Entry Doors             Varies – 5 Locations                 $1,000.00 Ex GST per door

                                                                         Entry Bollards          Varies - 3 Locations (6 bollards)    $250.00 Ex GST per door location

                                                                         Bus Shelters            Varies – 2 Locations                 $1,000.00 Ex GST per week

                                                                         Food Court Table Tops   400mm x 400mm                        $1,000.00 Ex GST for 50 table tops

BENEFITS TO YOUR BRAND                                                   Roaming                 Inside Centre (excluding in shops)   $800.00 Ex GST per day

       Captured audience                Strong sales potential

       Excellent brand reach            High traffic and exposure assets

8
POP UP LEASING + ADVERTISING OPPORTUNITIES
Media & Advertising Opportunities
CUSTOM
If our standard offering doesn’t suit your business’s needs
we have the ability to work with brands to create tailored
packages that reflect your requirements.

Parkmore’s Business development team specialises in
sponsorship activation, innovative kiosk’s, branded event
activations and out of the box exhibits and installations.

Our team can assist you and your brand throughout the
whole process from conceptualisation to delivery to post
analysis. Parkmore is extremely flexible, open to new
ideas and are eager to work with you and your brand to
deliver cutting edge retail solutions.
Contact
                                                                                                                                                                             GPT reserves the right to cancel, change or prohibit a
                                                                                                                                                                             party from engaging in the advertising opportunities
                                                                                                                                                                             described in this document at any time without notice.
                                                                                                                                                                             The advertising opportunities are subject to approval,
                                                                                                                                                                             availability, terms and conditions and the terms of your
                                                                                                                                                                             lease or licence. In the event of any inconsistency, the
For further information or to make a booking,                                                                                                                                terms of your lease/ licence will prevail. GPT does not
                                                                                                                                                                             represent that any of the advertising opportunities will
please contact:                                                                                                                                                              increase the profitability, turnover or exposure of your
                                                                                                                                                                             business. You should make your own inquiries before
                                                                                                                                                                             making any commitment. To the maximum extent
Daniel King                                                                                                                                                                  permitted by law, GPT disclaims any liability and
                                                                                                                                                                             responsibility for any loss, damage or claim of whatever
Business Development Executive                                                                                                                                               kind (including negligence) suffered, sustained or
Parkmore Shopping Centre                                                                                                                                                     incurred by any person or corporation which arises in
                                                                                                                                                                             connection with engagement in any of the advertising
                                                                                                                                                                             opportunities described in this document.. GPT means
0438 413 416                                                                                                                                                                 GPT Property Management Pty Ltd ABN 29 116 099 631,
                                                                                                                                                                             GPT RE Limited ABN 27 107 426 504 and their
03 9798 9494                                                                                                                                                                 subsidiaries, related entities, directors, officers,
                                                                                                                                                                             employees and agents.
Parkmoreshopping.com.au

  casuarinasquare.com.au   charlestownsquare.com.au   chirnsidepark.com.au       highpoint.com.au   melbournecentral.com.au   nortonplaza.com.au   parkmoreshopping.com.au          rhtc.com.au             wollongongcentral.com.au

                                                                      For more information contact Emma Hatcher emma.hatcher@gpt.com.au | 02 8239 3710
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