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CRISIS RIS eREBOOT REIGNITE - cognito india
REIGNITE
                                REINVENT

 RISe                        REBOOT

CRISIS

 MAHINDRA & MAHINDRA LTD.
  INTEGRATED ANNUAL REPORT
           2019-20
CRISIS RIS eREBOOT REIGNITE - cognito india
REIGNITE
                                                                                                                                                                      REINVENT

                                                                                                               RISe                                                REBOOT

                                                                                                              CRISIS
When crisis strikes,
what matters is not the crisis,

                                                                                        In 2009, when the Indian IT industry plunged into a confidence crisis, with the promoter of
                            At Mahindra,                                                Satyam confessing to an accounting fraud, Mahindra saw an opportunity and the rest is
                                                                                        history. Today, Tech Mahindra is one of the top 5 IT service providers in India.

           The COVID-19     crisis brings out                                           The current regulatory requirement of migrating to BS6 compliant engines, could have meant a
       pandemic is a true
      ‘Black Swan’ event
                            the spirit of Rise                                          crisis for diesel engines because of the costs involved, but instead spurred our innovation
                                                                                        capacities and led us to develop cost competitive BS6 compliant engines which would enable
        – unprecedented,
        exacting a heavy
                            in each of us.                                              us to hold our own in the future against petrol players.

                            Built over the years in our systems,                        Cultivated over the years, we have now integrated this ability –
     human toll – and is                                                                far from being fazed by disruptions, we tend to see challenges as
  having a severe impact    Anti-fragility empowers us not only
                            to resist shocks and recover from them,                     opportunities. The current situation is a highly improbable 'Black Swan'
         on the economy.                                                                event, but we are using this crisis to Reboot, Reinvent and Reignite –
                            but also to deliver.
                                                                                        think newer, do better, dream bigger, and ultimately emerge stronger.
                            Our businesses have prospered for 75 years exactly
                            because of anti-fragility and our philosophy of Rising      We are helping the nation in its fight against the pandemic, by manufacturing personal
                            through crises. In the 1970s, we combated the oil crisis,   protective equipment in record time, assisting the Government in building temporary care
                            which sent petrol prices zooming and jeep demand            facilities, and providing assistance to the disadvantaged sections of society. We are
                            crashing, by adapting our tractor diesel engines to be      Reinventing processes to rise to the challenge. We are bolstering our businesses by selling our
                            used in our passenger vehicles, in record time. This        vehicles online, firming up our farm sector plans, and Rebooting and redistributing resources
                            ingenious innovation, born out of necessity, became a       to create more value, as we adapt to a new post-COVID era. We are Reigniting our dreams of
                            long-term demand driver and a source of competitive         building a more environment-friendly, inclusive, and equal world.
                            advantage for us.
                                                                                        Like the light that shines in the darkness, Mahindra Rises in crisis. In true Mahindra spirit, we
                            Our Powerol business which today generates revenue of       are inspired, more than ever before, to help our customers, stakeholders, and the society at
                            over B1,500 crore, grew out of the imperative to use the    large, to Rise.
                            excess capacity in the tractor engine plant, generated by
                            a cyclical slowdown in 2002. Similarly, the Scorpio grew
                            out of the challenge to develop a world class SUV, at a
                                                                                                                   Because if ever there was a time to put our Rise philosophy in action, it is now.
                            fraction of the cost of such development in the West.                                           If ever there was a time to drive positive change proactively, it is now.
                                                                                                         If ever there was a time to press the re-set button in our work and in our lives, it is now.
                                                                                                                                                                                    Anand Mahindra
CRISIS RIS eREBOOT REIGNITE - cognito india
MAHINDRA & MAHINDRA LTD.
                                                                                                                                                                                                     INTEGRATED ANNUAL REPORT 2019-20   01

C O N T E N T S                                                                                               UNDERSTANDING
                                                                                                              THE REPOR T
Understanding the Report
How to Read the Report | Performance Highlights
                                                                      01   ANNOUNCEMENT

                                                                           We embarked on our journey
                                                                           of Integrated Reporting in F17
                                                                           in keeping with our
Company Overview
The Company Profile | Chairman Emeritus and Board of Directors
                                                                      03   commitment towards
                                                                           transparency and the highest         HOW TO READ
                                                                           standards of corporate               THE REPORT
Group Executive Board | Core Purpose | Our Core Values
                                                                           governance. The following
Powered by Good Governance | Reigniting Value Creation                     year, to present our
Global Footprint | R&D Facilities | Manufacturing Plants in India          shareholders with a more              Integrated Report                                                       Scope of the Report
                                                                           holistic view of how we create
                                                                           and sustain long-term value,       Businesses exist to create value for their diverse stakeholders. Today,     The reporting period of Mahindra &
Rising to the Challenge                                               16   we included key elements of
                                                                           the Integrated Report (IR)
                                                                                                              businesses depend on more than just financial capital or plant and
                                                                                                              machinery to create this value. Employees and the environment are
                                                                                                                                                                                          Mahindra Ltd. apropos this Integrated
                                                                                                                                                                                          Report is 1st April 2019 to 31st March
Ensuring Employee Safety & Wellness | Rising for Good                      along with the Annual Report.      significant factors, as are governance and relationships with vendors,       2020. However, to discuss the significant
Adapting to the ‘New Normal’                                               While staying true to the          suppliers, communities in which businesses operate and the society at       events that took place after the
                                                                           principles of the International    large. A business's ability to sustain value over the long-term depends     reporting period, the scope of the
                                                                           Integrated Reporting Council's     on how it manages, utilises and integrates all these tangible and           chapter on our COVID-19 response titled
Resilience to Rise
Strategic Overview | Risks & Opportunities | BS4 to BS6 transition
                                                                     20    framework that was
                                                                           incorporated in the past, this
                                                                                                              intangible resources.                                                       'Rising to the Challenge' (pg 16-19)
                                                                                                                                                                                          extends beyond 31st March 2020.
                                                                           year our Integrated Report
Input-Output Model | Awards & Accolades                                    structure has evolved to create                                                                                This Integrated Report provides an
                                                                           a more reader-friendly                                                                                         overview of the operations and business
                                                                           experience.                                                                                                    development activities of the Company.
Designed to FUTURise
Products | Partnerships | Businesses
                                                                      29   This IR is in consonance with
                                                                                                                                                                                          It is also aligned to the nine principles of
                                                                                                                                                                                          the Ministry of Corporate Affairs'
                                                                           SEBI's circular dated 6 th
Innovations | Digital Capabilities                                         February 2017. An Integrated
                                                                                                              This Integrated Report provides a cohesive                                  National Voluntary Guidelines (NVG) on
                                                                                                                                                                                          the social, environmental and economic
                                                                           Report takes corporate             view of our performance and ability to create value                         responsibilities of a business.
                                                                           reporting beyond just
                                                                                                              consistently through six capitals – financial,
Rising Sustainably
Environment | People | Society
                                                                      37   discussing the financial
                                                                           resources, since any value         manufactured, intellectual, human, social &                                 The scope of this Report is restricted to
                                                                                                                                                                                          the domestic business of Mahindra &
                                                                           creation activity requires other   relationship, and natural.                                                  Mahindra Limited and Mahindra Vehicle
                                                                           resources like people, natural
                                                                                                                                                                                          Manufacturers Limited (MVML),
Corporate Information                                                54    resources and business
                                                                           relationships. This report will
                                                                                                              We use an easy-to-understand diagram to depict inputs, outputs and
                                                                                                              outcomes, with respect to various capitals, that are measured by KPIs.
                                                                                                                                                                                          consisting of the Automotive Sector,
                                                                                                                                                                                          Farm Equipment Sector, Spares Business
                                                                           discuss how Mahindra &
                                                                           Mahindra Ltd. (M&M Ltd.)
                                                                                                              The structure of this report remains true to the principles of integrated   Unit, Mahindra Research Valley, Two-
Statutory Reports
Board's Report | Management Discussion and Analysis
                                                                      55   creates value by leveraging
                                                                           the interlinkages between
                                                                                                              reporting and seeks to create a more lucid flow of information for a
                                                                                                              crisp and coherent disclosure. The detailed Statutory Statements and
                                                                                                                                                                                          Wheeler Division, Construction
                                                                                                                                                                                          Equipment Division and Powertrain
                                                                           these interdependent               Financial Reports are also part of this document and are in line with the   Business Division. Also, in the Integrated
Corporate Governance | Business Responsibility Report                                                         requirements of the Companies Act, 2013 (including the rules made
                                                                           resources. Where necessary,                                                                                    Report section (pg 1-52), we have
                                                                           we have explained the              thereunder), Indian Accounting Standards, the Securities and Exchange       presented some data on the basis of the
                                                                           concept using charts and           Board of India (Listing Obligations and Disclosure Requirements)            combined financials of Mahindra &
Financial Statements
Standalone Accounts | Consolidated Accounts
                                                                     224   infographics.                      Regulations, 2015 and the applicable Secretarial Standards.                 Mahindra Limited and Mahindra Vehicle
                                                                                                                                                                                          Manufacturers Limited. We have also
                                                                           Some IR related data might be      Please note that certain statements in this report with regard to our       represented data related to other group
                                                                           management estimates and           future growth prospects are forward-looking statements, which involve       businesses and companies, wherever
                                                                           could be updated in                a number of risks and uncertainties that could cause actual results to      required, to provide a holistic view of the
                                                                           subsequent publications, like      differ materially from those in such forward-looking statements.            Company's performance and presence.
For the online version of the report or for any other information          the Mahindra Sustainability
please visit www.mahindra.com                                              Report.                            Throughout the report, the terms 'Mahindra', 'M&M' and 'M&M Ltd.'
                                                                                                              have been used interchangeably, to refer to Mahindra & Mahindra Ltd.
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY    RISING TO       RESILIENCE   DESIGNED TO    RISING          CORPORATE          STATUTORY   FINANCIAL                                                                                                                      MAHINDRA & MAHINDRA LTD.
02    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE       SUSTAINABLY     INFORMATION        REPORTS     STATEMENTS                                                                                                                     INTEGRATED ANNUAL REPORT 2019-20   03

                                                                                                                                                    COMPANY
                                                                                                                                                    OVER VIEW
  PERFORMANCE
  HIGHLIGHTS

     Financial                                              Other
     Highlights - F20                                       Highlights - F20
     (M&M+MVML)
                                                                                                                                                      THE GROUP
                                                                                                             Extended Tractor Domestic Leadership
                                                                                                             Market share increased                 The Mahindra Group is a USD 19.4 billion federation of companies that is providing innovative mobility solutions,
Revenue                                                                                                      by 1% to 41.2% in F20                  driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities.
 £Crore
                                                                                                             from 40.2% in F19

44,866                                                  Total
                                                        Tractor Volume
                                                                                                             CV (Commercial Vehicle)
                                                                                                             Market share increased
                                                                                                             by 3.1% to 27.7% in F20

EBITDA
 £Crore
                                                       3,01,915
                                                        (Includes domestic sales and exports.
                                                                                                             from 24.7% in F19

                                                                                                                                                    World's             Enjoys a leading                   Strong presence                           Headquartered
                                                        Includes Mahindra, Swaraj & Trakstar Brands)         Total Energy Saved
                                                                                                                                                    largest             position in utility                in renewable energy,                      in India,
6,351                                                                                                        63,038 GJ in F20
                                                                                                             vs 54,755 GJ in F19                    tractor
                                                                                                                                                    company
                                                                                                                                                                        vehicles, information
                                                                                                                                                                        technology, nancial
                                                                                                                                                                                                           agribusiness, logistics,
                                                                                                                                                                                                           and real estate
                                                                                                                                                                                                                                                     Mahindra
                                                                                                                                                                                                                                                     employs over
                                                                                                                                                    by volume           services, and vacation             development                               2,56,000
                                                                                                             Trees Planted                                              ownership in India                                                           people across
                                                                                                             1.32 million in F20                                                                                                                     100 countries
PAT (before EI)                                                                                              vs 0.95 million in F19
 £Crore

3,577                                                   Total
                                                        Automotive Volume                                    Mahindra XUV300

                                                                                                             The highest 5-Star Safety              Mahindra & Mahindra Ltd., a mobility products and farm solutions provider, is the agship

EBITDA Margin
                                                       4,71,141
                                                        (Includes domestic sales and exports)
                                                                                                             Rating from Global NCAP

                                                                                                             The rst-ever Indian car to
                                                                                                                                                    Company of the Mahindra Group. Since assembling our rst vehicle in 1947, we have grown
                                                                                                                                                    rapidly. Today, we offer a wide range of products and solutions ranging from SUVs to electric
Maintained at 14.2%                                                                                          receive Global NCAP's                  vehicles, pickups, commercial vehicles, tractors, two-wheelers and construction equipment.
                                                                                                             'Safer Choice' award                   We commenced our exports in the 1960s, and today, our vehicles and tractors can be found in
                                                                                                                                                    all six habitable continents of the world.
Investment in R&D                                                                                              SAFEST CAR IN INDIA
Rose to £2,975 cr in F20
from £2,642 cr in F19

Mahindra Electric                                                                                                                                                11                                     22                                         150+
Achieved EBITDA                                                                                                                                                  SECTORS                                INDUSTRIES                                 COMPANIES
breakeven in F20
                                                                                                                                                    The Mahindra Group's operations are in the key industries that form the foundation of every modern economy. The
                                                                                                                                                    sectors along with the industries, where we are transforming lives and shaping the modern world through our
                                                                                                                                                    presence, have been outlined in the next page.
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY    FINANCIAL                                                                                                            MAHINDRA & MAHINDRA LTD.
04    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS      STATEMENTS                                                                                                           INTEGRATED ANNUAL REPORT 2019-20    05

                                                                                                                                   CHAIRMAN EMERITUS
                                                                                                                                   AND BOARD OF DIRECTORS
     11 Sectors                                                                                        22 Industries
                                                  H O S P I TA L I T Y                              Aerospace
AUTOMOTIVE
                                                  Rethinks the vacation
Challenges convention to build
                                                  paradigm by making premium                        Aftermarket
award-winning vehicles that
                                                  holiday experiences accessible
deliver unmatched quality and
                                                  to more people                                    Agri Business
value for money

                                                                                                    Automotive
                                                  FARM EQUIPMENT
MOBILITY                                                                                            Boats
SERVICES SECTOR                                   Builds high quality tractors and                                                   Mr. Nadir B. Godrej                                       Dr. Vishakha N. Desai
                                                  implements, and provides                          Clean Energy                      Independent Director                                       Independent Director
Newest sector of the group,
                                                  services to help farmers thrive
created by merging logistics,
                                                  and ultimately drive rural
after-market and shared mobility
                                                  prosperity
                                                                                                    Construction Equipment
businesses to leverage the
changing business landscape                                                                         Consulting
                                                                                                                                                              Mr. Vikram Singh Mehta                                              Mr. T. N. Manoharan
                                                  AGRI BUSINESS                                                                                                   Independent Director                                              Independent Director
                                                                                                    Defence
                                                  Empowers farmers with the
FINANCIAL                                         latest and most relevant
SERVICES
                                                                                                    Farm Equipment
                                                  advances in farm technology and
Helps change the face of rural                    agricultural know-how with a
                                                  vision to deliver farm prosperity
                                                                                                    Hospitality                     Mr. M. M. Murugappan                                       Mr. Haigreve Khaitan
India by enabling Indians to                                                                                                          Independent Director                                       Independent Director
finance their dreams
                                                                                                    Information Technology

                                                  PAR TNERS                                         Insurance Broking
AEROSPACE
                                                  Incubates and nurtures diverse                                                                              Mr. Vijay Kumar Sharma                                               Ms. Shikha Sharma
AND DEFENCE                                                                                         Logistics                                                       Nominee Director                                                Independent Director
                                                  new businesses for the Mahindra
Manufactures world-class                          Group by providing growth capital
aircrafts that fly in all continents,              and operational support to achieve                Power Backup
and also equips security forces                   critical scale and value creation
with a range of armoured                                                                            Real Estate & Infrastructure
vehicles and defence systems                                                                                                         Mr. Rajesh Jejurikar                                         Mr. CP Gurnani
                                                                                                                                        Executive Director                                          Non Executive -
                                                  R E A L E S TAT E &                               Retail                            (Auto & Farm Sectors)                                    Non Independent Director
                                                  INFRASTRUCTURE
                                                  Develops smarter, greener and                     Rural Housing Finance
I N F O R M AT I O N
                                                  more productive spaces for
TECHNOLOGY                                                                                          Steel
                                                  urban living
                                                                                                                                                                    Dr. Anish Shah                                                 Dr. Pawan Goenka
Powers the connected world,                                                                                                                                     Deputy Managing Director                                              Managing Director
offering innovative and customer-                                                                   Trucks & Buses                                            & Group Chief Financial Ofcer                                       & Chief Executive Ofcer

centric technology services and
solutions for enterprises,                        TWO-WHEELERS                                      Two Wheelers
associates and communities
                                                  Offers customers stylish and
                                                  powerful scooters and                             Vehicle & Equipment Finance     Mr. Anand G. Mahindra                                      Mr. Keshub Mahindra
                                                                                                                                       Executive Chairman                                         Chairman Emeritus
                                                  motorcycles
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY       RISING TO            RESILIENCE    DESIGNED TO     RISING        CORPORATE       STATUTORY      FINANCIAL                                                                                                                                 MAHINDRA & MAHINDRA LTD.
06       OVERVIEW      THE CHALLENGE        TO RISE       FUTURISE        SUSTAINABLY   INFORMATION     REPORTS        STATEMENTS                                                                                                                                INTEGRATED ANNUAL REPORT 2019-20     07

        GROUP EXECUTIVE BOARD

1 Mr. Zhooben Bhiwandiwala                      4 Mr. Kavinder Singh                    6 Mr. Manoj Chugh                                                                                 9 Mr. S. Durgashankar              12 Dr. Anish Shah                         16 Mr. Shriprakash Shukla
     President - Mahindra Partners                 MD - Mahindra Holidays and             President - Group Public Affairs                                                                  President - Group Controller        Deputy Managing Director                   Group President (Agri, Aerospace,
     and Group Legal                               Resorts India Ltd. & President -                                                                                                         of Finance & Accounts               & Group Chief Financial Of cer             Defence & Steel Sector)
                                                   Leisure and Hospitality Sector                                                   4                                  15        17 18
                                                                                                                                                6
                                                                                        7 Mr. Ramesh Iyer                                   5       7   8   13   14         16                                               13 Mr. ByungTae (Brandon) Yea
2 Mr. V.S. Parthasarathy                                                                  Vice Chairman & Managing                      1
                                                                                                                                                                      11                 10 Mr. Ashok Sharma                    CEO - SsangYong Motor Company          17 Mr. CP Gurnani
     President - Mobility Services Sector
                                                5 Ms. Sangeeta Prasad                     Director - Mahindra & Mahindra                                                         12
                                                                                                                                                                                            President - Agriculture Sector                                                 Managing Director & CEO
                                                   MD & CEO - Mahindra                                                                      2           3   9    10                         and MD & CEO – MASL              14 Mr. Anand G. Mahindra                      of Tech Mahindra Ltd.
                                                                                          Financial Services Ltd.
                                                   Lifespace Developers Ltd.(*)                                                                                                                                                 Executive Chairman

3 Mr. Hemant Sikka                                                                                                                                                                       11 Mr. L. Ravichandran              15 Mr. Ruzbeh Irani                       18 Mr. Rajesh Jejurikar
     President -                                   *Ms. Sangeeta Prasad has             8 Dr. Pawan Goenka                                                                                  President & Chief Operating         President - Group HR &                     Executive Director
     Farm Equipment Sector                          resigned wef June 30th, 2020         Managing Director & CEO                                                                            Of cer, Tech Mahindra Ltd.          Communications                             (Auto & Farm Sectors)
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY    FINANCIAL                                                                                                                                       MAHINDRA & MAHINDRA LTD.
08     OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS      STATEMENTS                                                                                                                                      INTEGRATED ANNUAL REPORT 2019-20    09

  OUR CORE PURPOSE                                                                                                                                    R E I G N I T I N G V A L U E C R E AT I O N

                                                                                                                                                       2002: The Turning Point                       Over the Years
     We will challenge conventional
     thinking and innovatively use all our                                                                                                          In 2002, Mahindra & Mahindra's            It did not just remain a 3-year initiative; value creation became ingrained
     resources to drive positive change in                                                                                                          share price hit an all-time low.          in our DNA. M&M was the best performing NIFTY stock from 2002 to
     the lives of our stakeholders and                                                                                                              Concerned by this drop, the group         2018 (August 2018), with an annualised return of 31% during this period.
     communities across the world, to                   ACCEPTING                 ALTERNATIVE                      DRIVING                          made shareholder value creation as        From F02 to F18, our EPS (earnings per share) grew at an annual rate of
     enable them to Rise.                               NO LIMITS                  THINKING                    POSITIVE CHANGE                      one of the prime focus areas. We          34%, with an impressive average RoE (return on equity) of 22%.
                                                                                                                                                    launched a project called '3-2-3' -
                                                                                                                                                    to increase the profits by 3 times
                                                                                                                                                    and the top line by 2 times, in
                                                                                                                                                    3 years. What was thought as
  OUR CORE VALUES                                                                                      POWERED BY                                   impossible then, was eventually
                                                                                                       GOOD GOVERNANCE                              achieved by most of the group
                                                                                                                                                    businesses.
     Professionalism                                                                                 Good governance leads to
We have always sought the most appropriate people for                                                                                                                                                    Tweet by Mr. Anand Mahindra on August 21, 2018
                                                                                                     sustainable business. At Mahindra,
the job and have given them the freedom and the                                                      governance is part of our DNA, and
opportunity to grow under our wings. We support and                                                  we have institutionalised it through
celebrate innovation, out-of-the-box thinking, well-                                                 a set of Core Values, Code of
reasoned risk-taking and reward performance.                                                         Conduct, policies and structures like
                                                                                                     the Corporate Governance Council.                 Legacy of Value Creation
     Good Corporate Citizenship                                                                      The framework is firmly in place to
                                                                                                     ensure that all governance issues are             M&M Closing Share Price
We are known in the business community for being an                                                                                                                                                                                                                               Aug 2018
                                                                                                     effectively and transparently                  1200
ethics-centric organisation. We have always believed in
                                                                                                     addressed, so that we continue to do
doing business with a larger social purpose, keeping in
                                                                                                     right by our stakeholders.
mind the welfare and growth of the communities we serve.                                                                                            1000

                                                                                                     Good governance has paid us rich
                                                                                                                                                     800
     Customer First                                                                                  dividends. Business partners trust us,
At Mahindra, we follow an internal metric called the                                                 because we are clear on how we
                                                                                                     work and what we stand for. Foreign             600
'Customer as Promoter Score'. This is one of the ways in
which we measure the success of our businesses by their                                              collaborators prefer us because they
                                                                                                     know that our expertise is supported            400
level of customer-centricity. This is designed around our
goal to create and sustain a positive experience for our                                             by ethics. Our shareholders know
customers, because of whom we exist and prosper.                                                     that this is a Company that will                200
                                                                                                     always do the right thing and will                                                                       CAGR                                                                 CAGR
                                                                                                     never let them down. Our people
                                                                                                                                                                                                              31%                                                                  -54%
                                                                                                                                                       0
     Quality Focus                                                                                   feel a sense of pride in working for
We put quality at the forefront, not just in our products                                            Mahindra. Good governance                                                                         Year 2002 to 2018                                                          2018 - 20
but also in our actions and interactions. Each of our                                                generates long-term sustainable
businesses achieves its goal through individual strategy,                                            value for all the stakeholders.
while keeping a close eye on maintaining quality in every
step of the way.                                                                                            For more details about our                                                                             F02 - F18            F18 - F20
                                                                                                            corporate governance, please refer to
                                                                                                            page no.167 - 204 of our Integrated
                                                                                                            Annual Report 2019-20.                  Operating Cash Flow pre Capex (F Cr)                                2,433                5,210
     Dignity of the Individual                                                                                                                                                                                                                              EPS and RoE on
                                                                                                                                                                                                                                                            consolidated basis
For us, the cornerstone of our business is our human                                                                                                EPS CAGR                                                               34%               (87%)
resource – our people. This is not something we merely                                                                                                                                                                                                      Cash Flow is average per
                                                                                                                                                                                                                                                            annum on standalone
preach, but something we truly believe in and practise at
                                                                                                                                                    Avg RoE                                                                22%                 12%          basis for M&M
all times. We respect the time and efforts of our
stakeholders and all our policies are designed keeping their
well-being and betterment in mind.
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY      RISING TO         RESILIENCE     DESIGNED TO   RISING        CORPORATE       STATUTORY   FINANCIAL                                                                                                                                     MAHINDRA & MAHINDRA LTD.
10     OVERVIEW     THE CHALLENGE     TO RISE        FUTURISE      SUSTAINABLY   INFORMATION     REPORTS     STATEMENTS                                                                                                                                    INTEGRATED ANNUAL REPORT 2019-20      11

Over the years some group                                    Rough Terrain                                                                     Action on Loss-making Subsidiaries
companies have delivered impressive
returns.                                                 In the last 2 years, our performance has been impacted by increasing losses           Tighter Capital Allocation Norms
                                                         in some of our international subsidiaries and the slowdown in Indian                  Loss-making businesses/entities to be closely scrutinised and classified into 3 categories, viz. A, B and C
                                                         economy, exacerbated recently by COVID-19. Though we have generated a
Tech                                                     healthy operating cash (pre-capex) of B5,210 crore in the last 2 years, our EPS
Mahindra                        16,850                                                                                                            Category                            A                                            B                                        C
                                                         has slowed down bringing down the average RoE to 12%. This has had a
L Crore
                                                         negative impact on our stock price.
                                                                                                                                                                              Entities with                     Delayed or unclear path to                 Unclear path to profitability
                  IRR: 45%                               However, as the following table shows, the domestic businesses                           Criteria                    clear path to                     profitability but quantifiable                   and no quantifiable
                                                         (M&M+MVML) are in good shape and would recover as soon as the economy                                                  18% RoE                              strategic impact                           strategic impact
          986                                            bounces back.
                                                                                                                                                                                                                                                             Exit (Explore partnership,
                                                                                                                                                  Action                         Continue                                    Continue
       Investment                Returns                 Resilient Operating Performance                                                                                                                                                                      alliance or shut-down)

MMFSL                                                                                           F20           Vs F19       Excl. COVID, BS6
                                 6,020                                                                                                         It has always been our endeavour to ensure that the businesses that deserve capital are never deprived of the same.
L Crore                                                                                                                                        In the last year, even as the economy was showing signs of slowdown, we ensured that our Auto and Farm businesses
                                                         Revenue                          44,866                -15%                   -8%
                                                                                                                                               received enough capital. Our investment portfolio returned cash for other businesses.
                  IRR: 24%                               EBITDA                                6,351            -16%                   -5%
          1,206                                                                                                                                Cash Inflows & Outflows: F20                                                                                                               L Crore
                                                         PBT (before EI)                       5,402            -23%                  -12%

                                                                                                                                                                      4,302           4,447
       Investment                Returns
                                                            Operating margins          Cash                  Farm Market   Auto LCV < 3.5T
                                                            maintained at              Generated             Share up      Market Share up
Swaraj                                                                                                                                                                                                                   2,548            652
Engines                             532                     14.2%                      £3,946        cr      1%            1.2%                    7,797                                              1,698                                          1,213
L Crore                                                                                                                                                                                                                                                             292             6,928
                                                         Standalone M&M + MVML

                  IRR: 21%                                                                                                                                                            (1,843)                                    1,895
                                                         The challenge however, lies in the global subsidiaries of the Company, some
                                                         of which are making significant losses. But, as is the ethos of Mahindra, we
           26
                                                         never get bogged down by any challenge. Just as in 2002, we will use the
                                                         crisis to rise and reach new heights by rebooting, reinventing and reigniting                                       AUTO & FARM RELATED                             INVESTMENTS                   OTHERS
       Investment                Returns                 value creation.
                                                                                                                                                Opening Cash         Operating         Capex       Investments          Dividend       Investments                                Closing Cash
                                                                                                                                                                                                                                                     Dividend      Others
                                                                                                                                                                                                                         & Sale
Mahindra
Holidays                         2,112                                                                                                         Standalone M&M + MVML | PMTC is included in Auto & Farm related
L Crore                                                      Recalibrating Capital Allocation
                                                         As part of our rebooting strategy, we have streamlined our capital allocation         As part of our reinventing strategy, we have identified a set of unlisted businesses that show huge promise and could
                  IRR: 37%                               policy to maximise value creation for all stakeholders. We have not only              become value creators in the next few years. The Company would focus on allocating the right resources to ensure
                                                         clearly laid out criteria to allocate capital to existing businesses, but also have   that these businesses get the required inputs and capital to realise their true potential.
           25                                            increased focus on improving the accountability of businesses to ensure that
                                                         the outcomes are in line with the plans.                                              With the revamped and stringent capital allocation process (rebooting), and the strategy to
       Investment                Returns

Returns include dividends, sale & market value of
                                                                                                                                               identify and scale up value creators (reinventing), we are dreaming bigger and maximising value
the holding on 31st Mar, 2020. Investment includes                                                                                             creation for all our stakeholders (reigniting).
both original cost and subsequent investments
                                                                                                                                               For more information on value creation, please visit www.mahindra.com/investors/reports-and-filings
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY     RISING TO       RESILIENCE   DESIGNED TO   RISING          CORPORATE        STATUTORY   FINANCIAL                                                                                                                   MAHINDRA & MAHINDRA LTD.
12   OVERVIEW    THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY     INFORMATION      REPORTS     STATEMENTS                                                                                                                  INTEGRATED ANNUAL REPORT 2019-20       13

 GLOBAL
 FOOTPRINT

                    THE GROUP HAS BUSINESS PRESENCE                                                                                                           OUR R&D FACILITIES
                    IN 100+ COUNTRIES WITH                                                                                                                    ARE SET UP IN
                    50% REVENUE FROM OUTSIDE INDIA                                                                                                            20 centres across 10 countries
                                                                                                                                          China, Finland, France, India, Italy, Japan, South Korea, Turkey, UK, USA

                                                                                                                 UK
                                                                                                                 R&D Facilities for                                          FINLAND

72
                MANUFACTURING                                                                                    Digitalisation, Smart                                      R&D Facilities
                FACILITIES AROUND                                                                                                                    FRANCE                 for Harvester                             TURKEY
                                                                                                                 Cities and Electric                                                                            R&D Facilities for
                THE WORLD                                                                                        Racing Technology             R&D Facilities for       Technologies with
                                                             USA                                                                                 Two Wheelers            Sampo-Rosenlew                     Farm Mechanisation
                                                             R&D Facilities                                                                         Technology                                             with Hisarlar & Erkunt              SOUTH KOREA
                                                             for Automotive &                                                                                                                                                                    R&D Facilities for
                                                             Farm Technologies,                                                                                                                                                                      Automotive
40 INDIA                                                                                                                                                                                                                                         Technology with
                                                             Digitalisation,
                                                                                                                                                                                                                                                      SsangYong
02 ALGERIA                                                   AI and IoT

02 AUSTRALIA
01 BENIN
01 BRAZIL
01 CANADA
01 CHAD
01 CHINA
01 FINLAND
                                                                                                                                                                                                                                                   JAPAN
01 FRANCE                                                                                                                                                                                                                                          R&D Facilities for
                                                                                                                                                                                                                                                   Rice Value Chain
01 INDONESIA                                                                                                                                                                                                                                       with Mitsubishi
01 JAPAN
01 KENYA
01 MALI
01 MEXICO
01 NIGERIA
02 S KOREA
                                                                                                                                                                            INDIA
01 SOUTH AFRICA                                                                                                                                                             Automotive Engineering &
01 SRI LANKA                                                                                                                                                                Design, Connected Cars &
                                                                                                                                                                            Electric Vehicle Technology,
01 TUNISIA                                                    Business presence and R&D facilities                                       ITALY                              Aerospace & Defence,
                                                                                                                                                                            Digitalisation, AI & IoT
                                                                                                                                         R&D Facilities for
03 TURKEY                                                     Business presence
                                                                                                                                         Advanced EV
                                                                                                                                         Technologies with
02 UAE                                                                                                                                   Pininfarina

05 USA                                                  Automotive     Tractors & Farm Machinery                  Others
                                                                                                                                                                                                                                                               Map not to scale.
                                                                                                                                                                                                                                                 For illustrative purposes only.
CRISIS RIS eREBOOT REIGNITE - cognito india
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                                       MAHINDRA & MAHINDRA LTD.
14    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                                      INTEGRATED ANNUAL REPORT 2019-20        15

  MANUFACTURING
  PLANTS IN INDIA
We have always led the way in transforming automotive manufacturing in India. Our facilities have accelerated the                                                                                                                         Automotive Sector

                                                                                                                                    19
incorporation of technologies towards adopting the Industry 4.0 framework. This includes using cutting edge                                              MANUFACTURING                                                                    Sales Volume (units)
                                                                                                                                                         PLANTS ACROSS
technologies, digital interventions from machines with sensors and edge analytics to sort relevant data. We are using
telemetry based solutions, and segregated networks for machine and process security towards optimising industrial                                        THE COUNTRY                                                                     4,71,141
network use.
                                                                                                                                                                                                                                          Farm Equipment Sector
We have reduced energy utilisation and thereby our carbon footprint through digital monitoring of energy used by                                                                                                                          Sales Volume (units)
manufacturing devices and monitoring vehicle-wise energy consumption trends. The focus is on transforming our
production processes and improving our output through Digital Manufacturing, Connected Machines, Additive
Manufacturing, Artificial Intelligence, and Robotics & Automation.                                                                                         3
                                                                                                                                                                                                                                         3,01,915
                                                                                                                                                          MOHALI
                                                                                                                 st
                                                                                                    As on 31 March 2020,             1
                                                                                                                                     JAIPUR
                                                                                                                                                                                                                         1
                                                                                                    property, plant, and                                                                                                 HARIDWAR
                                                                                                    equipment (including capital
                                                                                                    work-in-progress) at
                                                                                                    M&M+MVML stood at
                                                                                                    £11,588 crore.                   1
                                                                                                    During the year, we incurred     VADODARA
                                                                                                                                     Gromax
                                                                                                    a net capital expenditure of                                                                                                                           1
                                                                                                    £4,542 crore and the major                                                                                                                             RUDRAPUR
                                                                                                    focus was on new product
                                                                                                                                     1                                                                                                                     1
                                                                                                    development.                     IGATPURI                                                                                                              PITHAMPUR

                                                                                                                                                                                                                                        1
                                                                                                                                     1            1                                                                                     NAGPUR
                                                                                                                                     KANDIVALI

                                                                                                                                     2
                                                                                                                                     CHAKAN                                                                                         1          1
                                                                                                                                                                                                                                    ZAHEERABAD

                                                                                                                                                                2                                    1
                                                                                                                                                                NASHIK
                                                                                                                                                                                                     BENGALURU
                                                                                                                                                                                                     Mahindra Electric

                                                                                                                                                                                                                                    Manufacturing Plants

                                                                                                                                   - Manufacturing plants include M&M, MVML, Mahindra Electric Mobility Ltd.,
                                                                                                                                                                                                                                Automotive    Tractors      Two-       Electric
                                                                                                                                     Gromax Agri Equipment Ltd., Mahindra Heavy Engines Limited
                                                                                                                                                                                                                                              & Farm        Wheelers   Vehicles
                                                                                                                                   - Map not to scale. For illustrative purposes only.                                                        Machinery
Mahindra crossed a significant milestone, rolling out the 1 millionth vehicle from each of its 3 automotive manufacturing plants
in Chakan, Zaheerabad and Haridwar.
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                                      MAHINDRA & MAHINDRA LTD.
16   OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                                     INTEGRATED ANNUAL REPORT 2019-20   17

RISING TO
THE CHALLENGE

The Mahindra Group's proactive and compassionate response to the unprecedented challenges                                                  ENSURING EMPLOYEE
                                                                                                                                           SAFETY AND WELLNESS
posed by the COVID-19 pandemic is very much in keeping with its founding principles. Our three-
pronged approach to the pandemic includes ensuring the safety and well-being of our employees,                                           The Mahindra Group has always believed that our employees are our most valuable asset. So, before we got back to
supporting the health care system with innovative products and solutions, and supporting the                                             work, it was crucial for us to put in place certain Standard Operating Procedures (SOPs), to ensure that the safety of
                                                                                                                                         our people is not compromised, while business operations resume smoothly.
underprivileged sections of society, who have been impacted the most by this crisis.

 2,50,000               3,50,000                                                                                      34,000 litres
 face shields           face masks                                                                                  of disinfectants
 produced and delivered                                                                                                 & sanitisers
 to frontline medical staff,                                                                              produced and supplied by
 police, Municipal                                                                                        quickly converting existing
 Corporation of Greater                                                                                          production facilities
 Mumbai and community
 members

                                                                                                                   Re-aligned frugal
                                                                                                          engineering capabilities to
                                                             SUPPORTING                                                                  As per Government directives, thermal scanning, social distancing, wearing
 Started                                                                                                     prepare a prototype of
                                                           THE HEALTHCARE                                                                masks, usage of sanitisers, and frequent cleaning and disinfection of surfaces
 production of                                                 SYSTEM                                           low-cost ventilators     were made mandatory. As an added layer of safety, foot pedals were
 aerosol                                                                                                                in just 5 days   installed on doors to ensure employees don't touch door knobs or handles. A
 aspiration                                                                                                                              similar arrangement was made for sanitiser dispensers.
                                                                                                                                         Some other initiatives undertaken by us are:
 box
                                                                                                                                         Ÿ Group-level Rapid Action Force        Ÿ 24x7 emergency helpline for
                                                                                                                                           for constant monitoring and             employees
                                                                                             Free emergency cab services                   swift action
                                                                                                                                                                                 Ÿ Regular webinars for physical
                                                                                             (Alyte) launched in nine cities             Ÿ Effective connectivity and digital      and emotional well-being of
 50 of our resorts                                                                                                                         security to ensure remote access        employees
                                                                                        for doctors, nurses, single mothers,
 across India have been made                                                                                                               of applications/folders and enable
                                                                               specially-abled individuals and senior citizens.            employees to work from home           Ÿ Online fitness sessions for
 available as temporary care
                                                                                 5000+ registrations received in under 20                  (WFH)                                   employees
 facilities to the Government
                                                                                             days. 1000+ customers served                                                        Ÿ Virtual engagements and exchange
                                                                                                                                         Ÿ Dedicated microsite with regular
                                                                                                                                           updates from Government                 of ideas among employees
                                                                                                                                           circulars and WHO guidelines            through collaboration platforms
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY    FINANCIAL                                                                                                           MAHINDRA & MAHINDRA LTD.
18    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS      STATEMENTS                                                                                                          INTEGRATED ANNUAL REPORT 2019-20   19

 RISING FOR GOOD                                                                                                                  ADAPTING TO THE 'NEW NORMAL'

     Rebuilding the Community                                                                                                     Tech-Enabled Connections

                                                                                                    £ 50 Crore
                                                                                                    donated by the Mahindra
                                                                                                    Group to the PM Cares Fund

                                                                                                    7,000+
                                                                                                    farmers
                                                                                                    were provided tele-advisory                                 Launched 'Own Online', a one-stop, 24/7 online destination for customers to
                                                                                                                                                                source, accessorise, finance, insure, purchase or exchange a Mahindra vehicle
                                                                                                    on agricultural practices,                                  from the comfort of their homes
                                                                                                    during the lockdown
                                                                                                                                  Developed and deployed a
                                                                                                                                  block chain based ePass
                                                                                                                                  solution for State
                                                                                                                                  Governments to streamline
                                                                                                                                  validation and mobility of
2,10,000+ people                                                                                                                  essential services
provided with meals/ration packets. Since 30th March 2020,
9,000+ bene ciaries have received daily nourishment across
                                                                                                                                  Helped develop Integrated
12 locations
                                                                                                                                  Digital Health Platform to
                                                                                                                                  provide remote access to
                                                                                                                                  healthcare
Crowdsourced and                                  Donated funds to                                                                                              Launched 'Contactless Service Experience', to ensure customers do not
donated funds to drivers                          Maharashtra Chief Minister's                                                                                  encounter any paper documents, cash or payment machines while getting
                                                                                                                                  Supported Ayushman            their vehicles serviced
impacted by the lockdown, under                   Relief Fund, Deputy                               Supported
                                                                                                                                  Bharat with service centre
HOPE (Helping Our People during                   Commissioner's Office –                            women farmers with seeds
                                                                                                                                  capabilities to manage
Emergencies relief fund)                          Mohali and Thiruvallur                            through the Prerna project
                                                                                                                                  queries from citizens
                                                  District Collectorate                             (an empowerment project for
£    2 Crore                                                                                        women farmers)
contributed by employees                                                                                                          Collaborated to create
                                                                                                                                                                   OWN NOW, PAY IN 2021
towards Mahindra Foundation                                                                                                       computational drug                                                                *
                                                                                                                                                                     Own your dream SUV with Special financing schemes.
                                                  With the help
COVID-19 Relief Fund                                                                                                              discovery models to help nd
                                                  of our dealer partners,
                                                                                                                                  a cure for COVID-19
                                                  enabled several migrant
                                                  workers to reach their
                                                  homes with last mile                                                                                          Offered a variety of new, innovative finance schemes that deliver financial
                                                  support                                                                                                       flexibility to purchase vehicles
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                   MAHINDRA & MAHINDRA LTD.
20   OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                  INTEGRATED ANNUAL REPORT 2019-20   21

RESILIENCE
TO RISE

Resilience is an inherent part of our DNA, allowing us to transform challenges into opportunities. This has helped us      Automotive Sector                                             Farm Equipment Sector
drive growth for all our stakeholders, including employees, business partners, investors, and the communities and
society at large. Resilience is also helping us effectively face the unprecedented challenges posed by the COVID-19     With an objective to sustain growth, we are pursuing          Our constant endeavour is to serve our farmers and
pandemic in both the business and social environment. We remain confident that we will overcome these challenges         several strategic initiatives in all key areas of business.   enable them to Rise. Our Farm Sector's strategy is
and Rise in the post-COVID world.                                                                                       The key elements of our strategy include updating             aligned to improve the state of farming by
                                                                                                                        existing products, developing new products through            democratising technology, especially for marginal and
                                                                                                                        R&D and leveraging technology. Our technology focus           small landholding farmers. We continue to invest in
At Mahindra, we constantly push the                                                                                     areas are gasoline engines, emissions, safety, connected      modern tractor technologies and offer tractors with
boundaries of possibilities to create                                                                                   vehicles and electric vehicles.                               category first features, thus creating new benchmarks in
products and services that enable our                                                                                                                                                 India. We also offer matched implements with crop
customers and stakeholders to Rise.                                                                                                                                                   specific mechanisation solutions to boost farm
By focusing on customer centricity,                                                                                                                                                   productivity.
delivering accessible technology and
enhancing people capabilities, we                                                                                                                                                     End to end farm mechanisation is an important focus
continue to drive growth in the                                                                                                                                                       area for us and we continue to pursue in-house
domestic market while pursuing                                                                                                                                                        development as well as alliances in this space. Some
global expansion.                                                                                                                                                                     notable alliances are in the domain of horticulture
                                                                                                                                                                                      sprayers and potato planting technology. Several pilots
                                                                                                                                                                                      for precision farming technologies are underway. We
Mahindra is known to RISE                                                                                                                                                             continue to leverage our global acquisitions and
                                                                                                                                                                                      partnerships to build farm machinery portfolio for
in crisis and be driven by challenges.                                                                                                                                                global markets and bring modern farm mechanisation
                                                                                                                                                                                      technologies into India.
                                                                                                                        In order to achieve our strategic objectives,
                                                                                                                        we signed a definitive agreement with
                                                                                                                        Ford Motor Company, to create a joint
                                                                                                                        venture to drive pro table growth in India and
                                                                                                                        emerging markets. We also remain
                                                                                                                        committed to investing in development of new
  S T R AT E G I C O V E R V I E W
                                                                                                                        products and advanced technologies speci c
Change is the only constant. The                                                                                        to electric vehicles.
business landscape is changing very
rapidly and so are the enablers for                                                                                     Our future direction in Automotive Sector would
success. In the past, success was                                                                                       involve the launch of the New Thar, redefining the
about selling the right product for                                                                                     dealer business model, strategic re-prioritisation of
the right price through an efficient                                                                                     capital expenditure, aggressive cost optimisation,            Our key priorities for Farm Sector include
channel. Going into the future, the                                                                                     synergy projects with Ford JV, building a distinctive
product, pricing and channel will
                                                                                                                                                                                      strengthening our domestic core business,
                                                                                                                        SUV brand, launching new models, leveraging LCV
remain essential, but won't be                                                                                          and EV portfolio and creating a path to profitability          building farm machinery business in India,
enough. The winning mantra                                                                                              for our global subsidiaries.                                  turning around our global business,
would involve providing a solution,
delivering an experience and                                                                                                                                                          leveraging our unique farming solutions
having a purpose.                                With innovative products, solutions and approach,                                                                                    delivery model 'Farming as a Service (FaaS)'
                                                 we will remain ahead of the curve and continue to                                                                                    and launching our lightweight compact
                                                 create value for all our stakeholders.                                                                                               tractor platform 'K2'.
COMPANY    RISING TO       RESILIENCE       DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                                  MAHINDRA & MAHINDRA LTD.
22     OVERVIEW   THE CHALLENGE   TO RISE          FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                                 INTEGRATED ANNUAL REPORT 2019-20   23

  RISK AND OPPORTUNITIES
                                                                                                                                          RISKS                                  STRATEGIC & OPERATIONAL INITIATIVES

At Mahindra, we have put in place robust systems and processes, along with appropriate review mechanisms to                             Commodity Prices                         Ÿ   Leverage whenever there is a fall in prices of commodities and achieve
actively identify, monitor, manage and mitigate internal and external risks.                                                                                                         material cost reduction

At the highest level, the Chief Risk Officer and the Chief Sustainability Officer are engaged through a structured                                                                 Ÿ   Continue to work on mitigating the inflationary impacts through 'Commodity
process to deliberate on possible risks and opportunities through the Technology-Economic-Media-Political-Legal-                                                                     Risk Management', cost re-engineering and value engineering activities
Environmental-Social (TEMPLES) framework.

                                                                                                                                        Capacity                                 Ÿ   Built adequate manufacturing capacity for the immediate future; in the
                                                                                                                                                                                     process of investing in additional capacity in preparation for mid to long-term
                                                                                                                                                                                     needs
     Key Risks and Risk Mitigation Initiatives
                                                                                                                                                                                 Ÿ   On the EV front, investing under the new EV Policy of the Government of
                                                                                                                                                                                     Maharashtra towards product development and capacity enhancement for EV
  RISKS                                        STRATEGIC & OPERATIONAL INITIATIVES                                                                                                   and related components

                                                                                                                                                                                 Ÿ   On the supplier end, working closely with key suppliers to minimise any
COVID-19 Pandemic                              Ÿ     Implementation of safety protocols as advised by the Government to ensure                                                       supply constraints through capacity planning and longer-term contracts, while
                                                     well-being of employees                                                                                                         pursuing global sourcing opportunities
                                               Ÿ     Realign the cost structures and conserve cash

                                               Ÿ     Leverage technologies to cater to the needs of the post-COVID era
                                                                                                                                           Opportunities and Outlook
Competitive Intensity                          Ÿ     Invest in developing new products, increasing channel reach, delivering
                                                     customer centric products & services, enhancing customer experience and            Both the Automotive and Farm Sectors strive to sustain profitable growth, maintain leadership position in the
                                                     building our brand                                                                 domestic market and at the same time, explore global opportunities for growth. Simultaneously, we continue to focus
                                               Ÿ     Investing and building capabilities in next generation digital technologies like   on achieving cost leadership through focused cost optimisation, productivity improvements, value engineering, supply
                                                     Industry 4.0, AR, VR, AI and Blockchain                                            chain management and exploiting synergies between various group businesses.

                                               Ÿ     Forming strategic alliances to drive enhanced competitiveness through greater
                                                     economies of scale across the automotive value chain
                                                                                                                                        Automotive Sector
                                                                                                                                        The automotive industry is an engine
                                               Ÿ     Offering continuous product upgrades and introducing superior technology           of economic growth. The mid to
                                                                                                                                        long-term outlook for the Indian
                                                                                                                                        auto industry is positive. As per the
Choice of Fuel and                             Ÿ     Developed BS6 diesel engines at a very competitive cost; successfully met the
                                                                                                                                        Automotive Mission Plan 2026 (AMP
BS6 Emission Norms                                   aggressive time and cost targets
                                                                                                                                        2026), the Indian auto industry is
                                               Ÿ     Introduced new range of BS6 ready gasoline engines that offer the same             expected to grow at a double digit
                                                     thrilling drive experience as diesel engines, which will power several Mahindra    CAGR between the period 2016-2026.
                                                     vehicles in the future
                                                                                                                                        However, there is uncertainty in
                                               Ÿ     Continue to work on cost and value engineering, for easing the pressure on         the short to mid-term due to the
                                                     margins                                                                            COVID-19 pandemic. Policies
                                                                                                                                        announced by the Government to
                                                                                                                                        boost consumption as the country
Environment and                                Ÿ     Pioneer for Electric Vehicles in India with a strong portfolio
                                                                                                                                        exits from the COVID-19 lockdown,
Alternate fuels                                                                                                                                                                       Our company's focus on development of EV products,
                                               Ÿ     Actively pursuing development of the Electric Vehicle (EV) market, products        will be beneficial.
                                                     and technology                                                                                                                   exploiting synergies through strategic alliances,
                                                                                                                                        The Government has also formulated
                                                                                                                                                                                      investing in next generation advanced engines and digital
                                                                                                                                        policies to boost the adoption of
Tax Regulations                                Ÿ     Strengthened the UV product portfolio attracting lower tax rates, with the         electric and hybrid vehicles in India,        transformation of customer experience would enable us
                                                     launch of XUV300, TUV300 and KUV100                                                in order to improve air quality and           to benefit from the opportunities in the sector.
                                                                                                                                        reduce the fuel import bill.
COMPANY      RISING TO        RESILIENCE    DESIGNED TO    RISING         CORPORATE      STATUTORY    FINANCIAL                                                                                                               MAHINDRA & MAHINDRA LTD.
24      OVERVIEW     THE CHALLENGE    TO RISE       FUTURISE       SUSTAINABLY    INFORMATION    REPORTS      STATEMENTS                                                                                                              INTEGRATED ANNUAL REPORT 2019-20   25

 Farm Equipment Sector                                                                                         AWARDS & RECOGNITIONS

                                                                                                               Recognitions
                                                                                                             FISITA, the international
                                                                                                             membership organisation for the
                                                                                                             automotive and mobility systems
                                                                                                             engineering profession, honoured
                                                                                                             Dr. Pawan Goenka, Managing
                                                                                                             Director, Mahindra & Mahindra,
                                                                                                             with the FISITA Academy of
                                                                                                             Technical Leadership Award 2019

                                                                                                               Awards
                                                                                                                                                   M&M won ICSI 'National Award for Excellence in Corporate Governance in Listed Segment: Large Category' for 2019
                                                                                                             M&M won the Golden Peacock
                                                                                                             Global Award for 'Excellence in
                                                                                                             Corporate Governance' for 2019
                                                                                                                                                   M&M’s Integrated Annual Report           M&M became the 1st company in
                                                                                                                                                   2019 won Gold at the MARCOM              the world to win TPM advanced
                                                                                                             M&M won the 'Best Corporate           Awards, USA                              special award
                                                                                                             Governance - India 2019' award from
 Strong Government focus on development of agriculture sector, increasing                                    Business Vision
 adoption of mechanisation & modern agricultural practices and rural                                                                               M&M won three awards at National         Mahindra Racing received the
 development at large, is expected to drive sustainable growth in the                                                                              CSR Awards Ceremony, organised by        Best Social Media award by FIA
 farm sector.                                                                                                Mahindra & Mahindra Automotive        the Ministry of Corporate Affairs. The   Formula E in July 2019
                                                                                                             and Farm Equipment Sectors            awards were for - Excellence in CSR;
 Important reforms in the farm sector announced by the Government, which                                     recognised among India's Top 50
                                                                                                                                                   National Priority Area Education for
 are focused on improving the state of agriculture in India in the mid to                                    Best Companies to Work For 2019
                                                                                                                                                   Project Nanhi Kali; National Priority    Mahindra Tractors ranked
 long-term, will benefit the sector.                                                                          and among India's Best Workplaces                                                                                  Mahindra Racing race strategy
                                                                                                                                                   Area Agriculture and Rural               No.1 and Swaraj Tractors ranked
                                                                                                             in Manufacturing 2020                 Development for Integrated                                                   engineer Mr. Alberto Blanco won
                                                                                                                                                                                            No.2 in the JD Power Customer       ABB FIA Formula E's Modis Engineer
 Sentiment in the rural economy is encouraging, as we expect a relatively                                                                          Watershed Management Programme           Service Index                       of the Year Award for the
 quicker recovery from the COVID-19 induced slump, driven by good Rabi                                       The Mahindra Group's 'Wings For       in MP
                                                                                                                                                                                                                                2018-19 season
 output, good reservoir levels and normal monsoon forecast by IMD,                                           Our Girls' was awarded Platinum
 which augurs well for the Kharif crop as well as demand for tractors                                        award for Best in Show at the 2019                                             TRA's most trusted and most
                                                                                                             South Asia SABRE Awards               M&M’s Igatpuri plant awarded the         consumer-focused tractor brand      'The Hardest Worker'
 and farm machinery.
                                                                                                                                                   'Sustainable Factory of the Year         2019                                environmental awareness
                                                                                                                                                   Award' at the India Sustainability                                           campaign won 'Green
 With our leadership position in tractors and focus on Farm-Tech, we are well                                The Mahindra Group won Gold at PR     Leadership Summit 2019, organised
 positioned to leverage this opportunity.                                                                                                                                                                                       Campaign of the Year' -
                                                                                                             Awards by Campaign India for          by Frost & Sullivan and The Energy                                           Gold at the Olive Crown
                                                                                                             #CelebrateDifferently                 and Resources Institute (TERI)
 As we bounce back from the crisis, we are fully geared                                                                                                                                                                         Awards 2020

 to leverage all upcoming opportunities through our
                                                                                                                                                   Mahindra                                 Mahindra's                          'Ladki Haath Se Nikal Jaayeygi'
 initiatives in electric vehicles, shared mobility, farm                                                                                           Hariyali project                         Sustainability                      CSR campaign won Gold in the
 mechanisation solutions, launch of world-class products                                                                                           featured in the                          Report won                          Special Abby (Gender Sensitive)
                                                                                                                                                   2020 edition of                          Asia's Best Carbon                  category at Goafest 2019.
 and an extensive product portfolio.
                                                                                                                                                   the Limca Book                           Disclosure Report
For detailed information on the risks and opportunities and outlook, please refer to the Management                                                of Records for                           at the Asia
Discussion and Analysis section, page no.137-166, in the Integrated Annual Report 2019-20.                                                         'Most trees                              Sustainability
                                                                                                                                                   planted’                                 Reporting Awards
                                                                                                                                                                                            (ASRA) 2019
COMPANY    RISING TO        RESILIENCE    DESIGNED TO   RISING         CORPORATE     STATUTORY   FINANCIAL                                                                                                                                                         MAHINDRA & MAHINDRA LTD.
26     OVERVIEW   THE CHALLENGE    TO RISE       FUTURISE      SUSTAINABLY    INFORMATION   REPORTS     STATEMENTS                                                                                                                                                        INTEGRATED ANNUAL REPORT 2019-20        27

     INPUT-OUTPUT MODEL
     INPUT                                                                                                                                                                                                                                               OUTPUT

     FINANCIAL CAPITAL                                                                                                                                                                                                                                   FINANCIAL CAPITAL
                                                                        Business Model showing Principal Activities
     Total Segment Capital Employed (` Cr)        16,552                                                                                                                                                                                                 Total Income (` Cr)                         44,866

     Gross Debt to Equity Ratio                      0.10                                                                                                                                                                                                EBIDTA (` Cr)                                 6,351
                                                                                                                                                              Mission, Vision, Values,
     Net Capital Expenditure (` Cr)                4,542                                                                                                      Code of Conduct and                                                                        Net Profit (before EI) (` Cr)                  3,577
                                                                             Governance                                                                       Policy Framework                                          Outcomes                         Dividend from Group Companies (` Cr)           882

     MANUFACTURED CAPITAL
                                                                             Key Aspects                                                                                                                                                                 MANUFACTURED CAPITAL
     Number of Plants in India                         19                    STAKEHOLDER             RISKS AND           STRATEGY & RESOURCE                  PERFORMANCE           OUTLOOK                                                              Total Automotive Vehicles Sold (nos.)     4,71,141
     Material Cost (` Cr)                         29,867                     ENGAGEMENT            OPPORTUNITIES             ALLOCATION
                                                                                                                                                                                                                                                         Passenger Vehicles (nos.)                 1,86,942
     Key Raw Materials        Steel, Iron, Rubber, Glass,
                               Aluminium, Copper, etc.                                                                                                                                                                                                   Commercial Vehicles (nos.)                1,99,131
                                                                                                                                                                                                                                                         Three-Wheelers (nos.)                       58,145
     INTELLECTUAL CAPITAL                                                                                                                                                                                                                                Automotive Exports (nos.)                   26,923
                                                                                                                                                                                                                                                         Total Tractors Sold (nos.)                3,01,915
     Spend on R&D (` Cr)                           2,975
     Spend on R&D (% of revenue)                      6.3
                                                                                                                                                                                                                                                         INTELLECTUAL CAPITAL
     R&D Nodes                MRV, Pininfarina, MANA,
                              MAM, Sampo Rosenlew                                                                                                                                                                       Farm                             New Products          Auto: Cruzio, 2W: Jawa Perak,
     Patents Applied (nos.)                          185                                                                      Testing, Proof                                                                            Equipment                        Launched              Tractor: Plus Series
                                                                                                                             of Concept and                                                                             Tractors,                        New                   mStallion, MESMA 350,
     Patents Granted (nos.)                            50                                                                      Finalisations                                                                            Implements                       Technologies          Krish-e
     Design Registrations Granted (nos.)               67
                                                                                      R&D, Design and                                                            Manufacturing,
                                                                                                                                                                 Assembly & Final                                                                        HUMAN CAPITAL
                                                                                       Development
     HUMAN CAPITAL                                                                                                                                                  Production
                                                                                                                                                                                                                        Automotive                       Permanent Employees Trained (nos.)          15,519

     Number of Permanent Employees (nos.)         20,638                                                                                                                                                                Vehicles                         Temp / Casual / Contractual                 11,513
                                                                                                                                                                                                                                                         Employees Trained (nos.)
     Temporary / Casual /                                                                                                                                                                                               ICE, Electric
     Contractual Employees (nos.)                 19,154                                                                                                                                                                                                 Complaints on Child / Involuntary Labour        NIL

     Unionised Permanent Workmen (%)                   78                                                                                                                                                                                                Complaints on Discriminatory Employment         NIL

     Employee Benefit Expense (` Cr)                3,224                                                                                                                                      Customers                 Technology,
     Permanent Women Employees (nos.)                751                                                                                                                                                                Innovation,                      NATURAL CAPITAL
                                                                                                                                                                                                                        Design &                         GHG Emissions (Scope 1 - tCO2)              40,609
                                                                                       New Features,                                                                                                                    Digital
     NATURAL CAPITAL                                                                  New Technology,                                                                                                                                                    GHG Emissions (Scope 2 - tCO2)            1,99,806
                                                                                       Upgrades and                                                                                                                     Solutions
                                                                                                                                                                                                                                                         Energy Saved (GJ)                           63,038
     % of Renewable Energy                              4                                Variants                                                                                                                       and Services
                                                                                                                             Raw Materials                         Distribution,                                                                         Water Reused (%)                                    40
     Total Energy Consumption (GJ)              15,80,683                                                                   and Other Input                        Shipping and
                                                                                                                              Procurement                            Logistics                                                                           GHG Mitigation (tCO2)                         9,812
     Total Water Consumption (m3)               13,07,411

                                                                                                                                                                                                                                                         SOCIAL & RELATIONSHIP CAPITAL
     SOCIAL & RELATIONSHIP CAPITAL
                                                                                                                                                                                                                                                         Girls Supported under                       14,462
     CSR Investment (` Cr)                           127                                                                                                                                                                                                 Nanhi Kali (nos.)
     ESOP Hours                                  1,63,818                                                                                                                                                                                                Youths Trained at                             3,641
                                                                              Human Resources | Accounts | Finance & Compliance | IT | Customer Service   Environment | Corporate Communications | Marketing &                                           Mahindra Pride Schools (nos.)
     Employee Volunteers for                      22,877                      Corporate Strategy & Planning | Research & Development | Safety, Health &   Business Development | Business & Environment | CSR
     Various Services (nos.)                                                                                                                                                                                                                             Total Trees Planted under                      1.32
                                                                                                                                                                                                                                                         Project Hariyali (million nos.)
     Key Focus Areas                  Education, Health                       Support Functions
                                        & Environment

* Financial Capital, Material Cost, R&D Spend and Employee Benefit Expense is at M&M + MVML Level                                                                Number of plants in India include M&M, MVML, Mahindra Electric Mobility Ltd, Gromax Agri Equipment Ltd.
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                                     MAHINDRA & MAHINDRA LTD.
28    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                                    INTEGRATED ANNUAL REPORT 2019-20   29

                                                                                                                                          DESIGNED
                                                                                                                                          TO FUTURISE

     Powering our Transition from BS4 to BS6 Emission Norms                                                                               Our strength has always been the ability to innovate and create our future despite constraints and challenges. This
Innovation has been at the core of Mahindra's ethos. We leveraged our R&D capabilities to lead the transition from                        legacy will prove invaluable as we leverage the current scenario to Reboot, Reinvent and Reignite our future growth.
BS4 to BS6 with 8 engine platforms, 16 vehicle platforms and 30 vehicle variants. Some of the key innovations in our                      Throughout the company's history, we have demonstrated a remarkable ability to come up with unique, out-of-the-box
journey to BS6 are outlined below.                                                                                                        solutions that have catapulted us into the next orbit of growth. We are working to build on this rich legacy once again.

Design Innovation
A whopping 30% friction reduction
in all diesel platforms (except the
new platforms where friction was
                                                    ENGINE
                                                  8 PLATFORMS                        VEHICLE
                                                                                  16 PLATFORMS                    30 VARIANTS
                                                                                                                     VEHICLE                PRODUCTS
                                                                                                                                          Mahindra's products have been empowering people everywhere to Rise. Our automotive products use cutting edge
already at global benchmark level)                                                                                                        technology to provide optimised performance, fuel economy, comfort and connectivity in rural and urban areas. Our
                                                                                                                                          tractors and farm equipment solutions drive farm prosperity in rural areas. Our electric vehicles and mass mobility
                                                                                                                                          products ensure a cleaner and greener environment. This year, we continued to innovate and develop world-class
                                                                                                                                          products that offer great economic value to our customers and prioritise their safety.
Design simplification in many
carryover designs

                                                                                                                                             New Products
Integral exhaust manifold with                                                                                                               Launched in F20
turbocharger implemented in all                                                                                                                                                       Mahindra CRUZIO
                                                                                                                                          Mahindra pursued an aggressive
platforms, which resulted in
                                                                                                                                          product expansion strategy even as
increased strength and reduced cost                                                                                                                                                   A brand-new range of BS6
                                                                                                                                          the industry slowed down in F20.
                                                                                                                                          The push has been towards brand             ready buses with patented
                                                                                                                                          building and augmenting products            Mahindra FuelSmart
 WE HAVE DEVELOPED                                                                                                                        to create more value for customers.
                                                                                                                                          Below are some of the key product
                                                                                                                                                                                      Technology to save fuel.
 MORE DIESEL ENGINES                                                                                                                      launches in the reporting period.
 THAN THE REST OF THE
 INDIAN OEMS COMBINED.
 95% OF THE DEVELOPMENT
 IS IN-HOUSE.

Process Innovation

Approach to BS6 development was                 Accelerated wear test was introduced                We did nearly 70 lakh km
redefined to consider Real Driving               for upfront evaluation of BS6                       validation runs with more than
Emission (RDE) requirements                     technologies to identify potential                  130 vehicles, covering all possible
                                                failure modes within a short time                   conditions for the Indian market       XUV500 - W3                               Thar 700                                XUV300 AMT
                                                                                                                                           A new entry-level variant of              With its go-anywhere capability,        An easier to drive, innovative,
                                                                                                                                           XUV500, offering hi-tech features         Thar 700 is a true-blue off-            new Automated Manual
                                                                                                                                           and thrilling performance at a            roader and a typical Mahindra           Transmission (AMT) version of
                                                                                                                                           competitive price.                        breed that exemplifies the               XUV300 with autoSHIFT
                                                                                                                                                                                     company's rich 4x4 heritage.            technology.
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY   FINANCIAL                                                                                                               MAHINDRA & MAHINDRA LTD.
30     OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS     STATEMENTS                                                                                                              INTEGRATED ANNUAL REPORT 2019-20   31

     Jeeto Plus                                        New Bolero City Pik-Up                          New Bolero Camper Range
     A new variant of the minitruck                    An ideal pick up with easy                      A refresh of the double cabin
     Jeeto platform, offering higher                   manoeuvrability for intra-city                  pick-up Bolero Camper, with         Funster: Roadster concept                                A.T.O.M.: Smart Commute
     load-carrying ability and lower                   business trips and urban goods                  increased payload capacity.         with a playful convertible mode                          A micro car designed to appeal to the emerging
     operating costs.                                  transportation.                                                                     A 'sports electric vehicle' that reaches 0 to 100 kmph   new India and transform the face of clean,
                                                                                                                                           in just 5 seconds.                                       comfortable and smart mobility.

     SP PLUS Series                                    XP PLUS Series                                  Supro Minitruck VX
                                                                                                                                           eXUV300: Electrifying Indian Roads                       eKUV100: India's most affordable,
     Comes with a powerful engine                      Gives maximum power without                     Conceptualised for intercity and
     for superior performance and                      compromising on mileage.                        intracity business needs, the VX    A perfect mobility solution for environment conscious    compact electric SUV
     compatibility with all agricultural                                                               variant carries a higher payload.   customers, who desire thrilling performance.             An electric SUV meant to offer a relaxed, fatigue-
     applications.                                                                                                                                                                                  free driving experience in chaotic city traffic.

     Products and Technologies showcased at Auto Expo 2020

     Mahindra showcased a wide and varied range of its
     futuristic concept vehicles, EVs, passenger and commercial
     vehicles, as well as technology solutions under the theme
     #DrivenByPurpose at the Auto Expo 2020. Here are some of
     the products that were displayed.                                                                                                     MESMA 350: Mahindra Electric Scalable                    mStallion
                                                                                                                                           Modular Architecture                                     A range of advanced BS6-ready turbo gasoline direct
                                                                                                                                           A one-of-its-kind design-ready 350 volt electric         injection (TGDi) engines that will deliver thrilling
                                                                                                                                           powertrain that will enable greater adoption of EVs.     performance and power several Mahindra vehicles in
                                                                                                                                                                                                    the future.
COMPANY    RISING TO       RESILIENCE   DESIGNED TO   RISING        CORPORATE     STATUTORY    FINANCIAL                                                                                                                     MAHINDRA & MAHINDRA LTD.
32    OVERVIEW   THE CHALLENGE   TO RISE      FUTURISE      SUSTAINABLY   INFORMATION   REPORTS      STATEMENTS                                                                                                                    INTEGRATED ANNUAL REPORT 2019-20   33

  PAR TNERSHIPS                                                                                                                              BUSINESSES
Effective partnerships drive innovations in a constantly changing world. We have been forging new partnerships and                          We listen, understand and respond to the emerging needs of our customers and provide them with relevant solutions
nurturing the existing ones to create value for our customers.                                                                              through our businesses.

     Collaborating to Rise | Mahindra JV with Ford Motor Company                                                                              Spark the New | Mahindra Electric

M&M Ltd. and Ford Motor Company signed a definitive agreement to create a joint venture – with Mahindra owning
51% controlling stake – that will develop, market and distribute Ford brand vehicles in India and Ford brand &
Mahindra brand vehicles in high-growth emerging markets globally.

                                                                                                                                            Mahindra Electric, our electric
                                                                                                                                            mobility arm, unveiled a new
                                                                                                                                            corporate brand identity – coupled
                                                                                                                                            with a new logo and tagline 'Spark
                                                                                                                                            the New' – with the vision of
                                                                                                                                            becoming a leader in providing
                                                                                                    The JV is the next step in the          customised electric mobility
                                                                                                    strategic alliance forged between       experiences through cutting-edge
Mahindra Ford JV will drive enhanced competitiveness                                                Ford and Mahindra in September          technology.
through greater economies of scale across the automotive                                            2017 and marks a new era of
                                                                                                    collaboration to deliver operational                                            Mahindra EVs have already completed over
value chain, including optimised sourcing, product development,                                     excellence and value to stakeholders.                                           250 million electric kilometres on Indian roads.
use of relevant technologies and a global network.
                                                                                                                                                                                    Mahindra EVs have saved over 23,000 metric tons of
                                                                                                                                                                                    CO2 emissions in India, an equivalent of planting 12 lakh trees.
     Heralding the Era of Smart Farming |                                      Partnering to Power New Possibilities |
     Mahindra's Partnership with Gamaya                                        Mahindra Susten JV with Mitsui & Co.
Mahindra & Mahindra's Farm Equipment Sector (FES)                          A leading player in the Indian solar energy sector,
acquired 11.25% stake in Switzerland based agri-                           Mahindra Susten partnered with Mitsui & Co., Ltd. of
technology firm, Gamaya, SA. This strategic association                     Japan to jointly develop and operate distributed solar
will enable Mahindra to develop and deploy next-                           power generation projects in India.
generation farming solutions that are easily accessible to
the global farming community.

                                                                                                                                                Treo, our electric
                                                                                                                                                3-wheeler, crossed 4,000
                                                                                                                                                in volume and is now
                                                                                                                                                present in 70+ cities.
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