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Cultivating the ivy league - Atlantic Business Magazine
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Cultivating
the ivy league
Unique business school scholarship offers cash
and executive access to lucky recipients
Story by: Stephen Kimber | Photos by: David Whittaker

the newly renovated Goodes Hall at Queen’s School of Business.

30 | Atlantic Business Magazine | January/February 2013
Cultivating the ivy league - Atlantic Business Magazine
M         argo Northey, the dean of the
          School of Business at Queen’s
University in Kingston, Ontario, had
traveled to Nova Scotia in the winter of
                                             maker of the Sobey success story, dropped
                                             out of school in Grade 8. At the time Donald
                                             graduated high school in 1953, many self-
                                             made business people still regarded effete
1999 to solicit what she hoped would be a    degree-granting university business schools
generous contribution from Donald Sobey      with more than a little, what-can-they-teach-
for the school’s latest bricks-and-mortar    me skepticism.
fundraising drive. It seemed a good bet.        But Donald’s Aunt Edith, who had “read
Donald Sobey was not only the chair of       that people who go to business schools seem
Empire Company Ltd., the family holding      to come out on top,” encouraged Donald’s
company that controlled Sobeys, one of       interest. So too did Clyde Cameron, a family
Canada’s most successful supermarket         friend and brother of the legendary Nova
chains, but he was also a proud-to-be        Scotia industrialist R.B. Cameron. Clyde had
Queen’s business school grad.                attended Royal Military College in Kingston,
   Donald had been the first member of       and he suggested young Donald apply to
his immediate family to attend university.   its next-door neighbor, Queen’s, “the best
His father, Frank, the original self-made    business school in the country.”

                                                         Online extras: atlanticbusinessmagazine.com | 31
Cultivating the ivy league - Atlantic Business Magazine
gift personally rather than through the
                                                                                                                   Sobey Foundation. The family Foundation,
                                                                                                                   whose purpose is to “provide funding for
                                                                                                                   important initiatives that have a positive
                                                                                                                   and long-lasting impact in health, in
                                                                                                                   education or for communities,” continues
                                                                                                                   to make generous contributions to Atlantic
                                                                                                                   Canada’s universities and community
                                                                                                                   colleges (more than $9 million to 17
                                                                                                                   regional post-secondary institutions since
                                                                                                                   2001). But Donald, who is also a director
  Proud Queen’s business school graduates rob Sobey (president and CeO of Lawtons Drugs) and his father,           of the Foundation, saw this particular
  Donald Sobey, wanted to support their alma mater. But they also wanted to support their Atlantic Canada roots.
  the solution? A unique scholarship that provides students with financial support and executive networking.       gift as personal, a commitment by him
                                                                                                                   and his son to their alma mater—and to
                                                                                                                   Atlantic Canada’s best and brightest young
   When Donald arrived at what was then                        “Truman Mailman, please report                      business wannabes.
known as Queen’s School of Commerce                         to the principal’s office.” It was a late
and Administration in the fall of 1953, he                  winter morning in 2000. When a slightly
was one of only two Nova Scotians among                     nervous Mailman showed up at the office                 Through its Frank
the whole university student body. He                       at Sir John A. MacDonald High School
remembers attending his first lecture.                      in Tantallon, Nova Scotia, a few minutes                H. Sobey Fund For
“There were 45 of us in the class and the                   later, he was handed a registered letter.               Excellence in Business
professor says to us, ‘Look to your left, look              The letter was from Queen’s University.                 Studies, the Sobey family
to your right. In four years, only one of you                  A self-described “farm boy from outside
will be here.’” He chuckles. “There was                     Chester,” Mailman was a good student                    Foundation awards
some truth in what he said. There were                      who, thanks to his parents, knew the value              $10,000 a year to six
only 15 in our graduating class.”                           of a good education and knew instinctively
   Donald’s academic success didn’t come                    too that he wanted to get away from his
                                                                                                                    undergraduate or graduate
easily either, especially because he’d gotten               home province—at least for a while—to                   students already enrolled
his public school education in rural Nova                   pursue it.                                              in business programs
Scotia. “Ontario still had Grade 13 then. In                   A few months earlier, Mailman had
Nova Scotia, we didn’t learn trigonometry                   discovered a poster, half hidden on a
                                                                                                                    at Atlantic Canadian
or calculus. So I had to catch up, take extra               guidance counselor’s bulletin board,                    universities. Those
courses.”                                                   advertising a Sobey scholarship to                      awards, says Donald,
   But in the end, Queen’s business school                  Queen’s. “I’d never heard of Queen’s at the
had been good to—and for—Donald                             time,” he says now. But he knew all about               “have a different make
Sobey. So when Northey came calling,                        Sobeys. During his high school years,                   up and a different target”
Sobey was eager to give back. Still, he                     he’d worked weekends at Sobeys Tantallon                from the D&R Sobey
hesitated.                                                  supermarket as a produce clerk in order to
   Sobeys was one of the few national                       earn spending money.                                    Scholarship.
companies in Canada headquartered in                           Mailman didn’t finally open the envelope
Nova Scotia. “If I gave to Queen’s,” he                     until he was safely back in biology class.
explains, “it would be at the expense of                    The letter congratulated him on becoming                 “I had such a great experience attending
institutions in Atlantic Canada. There were                 one of four Atlantic Canadian high school              Queen’s and loved the idea of helping
lots of big companies with head offices in                  students to win the 2000 D&R Sobey                     young people directly,” Donald says. When
Ontario to give money to Queen’s. We’re                     Atlantic Scholarship. The scholarship, the             students get an opportunity to travel and
a Nova Scotia company and we need to                        letter explained, was valued at $28,000—               study outside their home region, he adds,
support our own universities.”                              $7,000 a year for each of the four years of            “they graduate with perhaps a better
   And yet…                                                 his undergraduate commerce degree.                     experience of Canada.”
   The opportunity to travel to another                        “I was in shock,” Mailman says today.                 Though the Sobeys hope some of the
province to attend university, to expand                    “At the amount of money. At the prestige               scholarship winners will eventually find
his personal horizons, had been a seminal                   of Queen’s. At the Sobey name.”                        their way back to Atlantic Canada, “there
experience in Donald Sobey’s young life.                                                                           are no strings attached,” notes Rob, now
The same had been true for his son, Rob,                                                                           the president and CEO of Lawton’s Drugs.
who’d also graduated from Queen’s in                        Donald Sobey did agree to make a                       “Ultimately, we want these high achievers
1988. Wasn’t it important to encourage                      generous contribution to his alma mater,               to make their mark nationally and
young Atlantic Canadians to test                            but it was not for the usual name-on-the-              internationally as Atlantic Canadians.”
themselves in the larger world and then,                    door building project. Instead, he donated               “I also believe that Atlantic Canadians
hopefully, perhaps return home one day                      $3 million worth of Empire stock to endow              have a very unique quality,” Donald
to assume their role as the region’s future                 the D&R (Donald and Robert) Sobey                      suggests, “and I think Queen’s School of
leaders?                                                    scholarship.                                           Business and the rest of the country can
   What if?…                                                  He also decided he would handle this                 benefit from that.”

32 | Atlantic Business Magazine | January/February 2013
Cultivating the ivy league - Atlantic Business Magazine
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Cultivating the ivy league - Atlantic Business Magazine
The scholarship program certainly                more than 20,000 students, however, quickly
                                                          benefited from Donald Sobey’s personal              disappeared, not only in the excitement of
                                                          attention to its financial success. “I insisted     being in a new environment but also—and
                                                          on running it,” he says of the endowment            perhaps equally importantly—with the reality
                                                          fund. He was worried some university fund           that she got to meet a few of her fellow D&R
                                                          manager might someday sell off the shares, or       winners before the end of frosh week. “I felt at
                                                          that they’d get lost in a sea of other university   home right away.”
                                                          endowment money, never to be identifiable              Later in the semester, she says, “Don and
                                                          again. Under Donald’s stewardship, the fund         Rob”—that’s how most students refer to
                                                          has grown to more than $14 million, enabling        them—invited her and her fellow scholarship
                                                          Queen’s to increase the number of scholarship       winners to the lobster dinner they host
                                                          recipients to six a year and up the total amount    each fall at Queen’s for all the two dozen
                                                          each student is eligible to receive to $68,000.     recipients currently on campus. There, she
                                                             But that wasn’t the only way in which the        not only got to meet her benefactors and
                                                          scholarship became personal for Donald and          the other scholarship winners, but many of
                                                          Rob Sobey.                                          her professors as well. “The lobster,” jokes
                                                                                                              Donald, “has made it a must-attend event on
                                                                                                              the Queen’s fall social schedule.”
                                                          Charlotte MacDonald                 calls the          More significantly, says Rob Sobey, the
                                                          D&R Sobey Scholarship the “defining point           dinner makes the students feel welcome.
  2009 D&r Sobey Scholarship recipient                    of my experience to date.” Not so much              When he “followed dad’s journey” to Queen’s
  Charlotte MacDonald from Halifax, Nova                  winning it, but living it. “There may be other      in the mid-1980s, “three of my closest friends
  Scotia: “there were so many unknowns                    scholarships worth as much financially,”            from high school came with me. It really eased
  going into first year, so it was great
  to look back on that nerve-wracking                     she allows, “but none of them provides the          the transition for me to have that support,
  experience and realize I was thrilled with              personal connections that this one does.”           and that’s what we hope to recreate with the
  my university experience so far.”
                                                            When MacDonald graduated from Sacred              scholarships.”
                                                          Heart School in Halifax in 2009, “there were           “I like to meet the students, and they like
                                                          32 girls in my graduating class.” None went to      to meet us,” Donald says. During the annual
                                                          Queen’s. Whatever fears she might have had          dinner, he and Rob mingle with the students.
                                                          about being plunged into a campus filled with       He’s free with folksy, practical advice. “Treat

34 | Atlantic Business Magazine | January/February 2013
Cultivating the ivy league - Atlantic Business Magazine
university as though it were a job,” he
tells them, “eight hours in class, eight
hours for sleeping and eight hours to
enjoy the overall experience. A month or                                                               2009 D&r Sobey
so before exams,” he adds with a twinkle,                                                              Scholarship recipient
“I recommend cutting the enjoyment part                                                                Benjamin Jain from
                                                                                                       Halifax, Nova Scotia:
down to four hours.”                                                                                   “It’s like being a member
   “It’s like being a member of an exclusive                                                           of an exclusive club. You
club,” says Halifax’s Benjamin Jain, who,                                                              meet people who are in
                                                                                                       the same boat and come
like Charlotte, is a 2009 scholarship                                                                  from the same place … I
winner. “You meet people who are in the                                                                truly felt at home around
                                                                                                       everyone.”
same boat and come from the same place.
It was great to be able to talk about the Waeg
(the Halifax sailing club) and someone
would know right away what you mean. I
truly felt at home around everyone.”
   Better, he says, he got to meet some of
the fourth year students at his first lobster
dinner. Now, three years later, as he is
about to graduate himself, “they’re all into
                                                 Whether you’re bringing electrical
their careers, but we’re still connected.”       service to a public arena, a health
Scholarship alumni even have their own
LinkedIn group.                                  clinic, a restaurant or a
   “We even got together and organized
our own thank-you for Don and Rob,”              country home...
Charlotte says of the current group of on-
campus Sobeys scholars. “We put together
a video and got them some funny gifts…
Commerce swag.”

While Queen’s officials handle
the initial vetting of the scholarship
applicants to make sure they meet the
university’s admission requirements,
a seven-member selection committee
dominated by Sobey-appointed trustees—
including both Donald and Rob—makes
the final selections, whittling down the         ...Work
                                                    Work with Sommers to be sure your
two dozen or so finalists to six winners
and two alternates.
                                                    project gets the standby power
   The Sobeys hands-on involvement                  solution it really needs.
helped them spot—and solve—one issue
that threatened early on to undermine their       • Canada’s best-built generator systems for over 75 years
larger goal of underwriting the winners’
full four-year university education. A
                                                  • Easy-to-buy Sommers systems from 10 kW
number of otherwise very bright first-year          to 2000 kW
students weren’t making the 80 per cent
                                                  • Rental units available for immediate service
average they needed to maintain their
scholarships. The main problem, Donald            • Nearby installation, service & parts throughout
says, was the same one that dogged him
                                                    Atlantic Canada
back in the 1950s: weak math preparation
in Atlantic Canada’s public schools.              • Over 200 systems in stock for expedited lead times
Students were stressing over their grades,
Rob Sobey recalls, “so any enjoyment they
should have gained from being at Queen’s
                                                        707 Malenfant Blvd
went out the window.”                               Dieppe, NB Canada E1A 5T8
   The Sobeys convinced Queen’s to                        506.387.2396
lower the required average to 75 for first             1.800.690.2396
year only so the students could adjust. It           info@sommersgen.com
worked. “After first year,” Donald says,             www.sommersgen.com
“our students do better than the average
                                                    Authorized     Distributor
student.”

                                                                                      Online extras: atlanticbusinessmagazine.com | 35
Cultivating the ivy league - Atlantic Business Magazine
the co-captain of Queen’s Varsity Figure          skills are sorely needed.
                                                          Skating team. Benjamin Jain, who’s been              When she graduates this spring, for
                                                          on the Dean’s list every year, has been           example, Charlotte MacDonald will head
                                                          involved with marketing and promotions            off to Toronto and a job with Boston
                                                          for the Queen’s Non-Profit Gateway, a             Consulting. Benjamin Jain is test driving
                                                          Commerce department committee to                  law schools in Ontario and the United
                                                          pair business students with local non-            States. He wants to study corporate law, he
                                                          profits, and volunteers at Martha’s Table,        says, because it “combines all the things
                                                          a Kingston charity that provides low-cost         I’m interested in.”
                                                          meals to those in need.                              Neither Charlotte nor Ben are
                                                             Other Sobey alumni include Dartmouth           contemplating a return to Atlantic Canada
                                                          native Robert Marsh, a 2007 graduate              any time soon. “For now,” explains Ben, “I
                                                          who was one of the finalists in the               want to see a bit more of the world, and live
                                                          CBC’s “Canada’s Next Great Prime                  and work in some place new.”
                                                          Minister” contest, and Cape Bretoner Kyle            Though she’s only in her first year,
                                                          MacDonald, a 2010 graduate who was                Patricia Quek feels much the same way.
                                                          a defensive lineman on Queen’s 2009               “I’m staying in Ontario for now,” she says.
                                                          Vanier Cup-winning football team.                 “It’s more competitive, and there are a lot of
                                                                                                            bright minds to challenge you to do better.”
                                                                                                               “Some people might say we are a bit too
                                                          Patricia Quek, one of the 2012                    forceful when we tell the first years there are
                                                          winners, fits right in with those over-           no strings attached to their scholarship,”
                                                          achievers.                                        Rob Sobey acknowledges. “They can go
                                                             At Fredericton High School, she                wherever, do whatever.” It’s also easy
                                                          participated in school musical string             enough to see why large corporations and
                                                          orchestras and chamber ensembles, was a           international investment bankers are so
           2012 D&r Sobey Scholarship recipient
           Patricia Quek from Fredericton, New            competitive gymnast and coach, served as          eager to recruit them to strut their stuff on
           Brunswick: “Queen’s has surpassed              a coordinator for the Sogo Active Challenge       a larger stage, he says. “They’re very bright
           my expectations. the Sobeys even               and was a member and volunteer with               young people.”
           reached out to me during a reception
           for the incoming students last                 both the Chinese Cultural Association of             “The hope,” he adds, “is that eventually
           summer … It’s felt like family.”               New Brunswick and also the Fredericton            some of them will find their way back to
                                                          Community Kitchen.                                Atlantic Canada.”
                                                             Not to forget, she also won the prize for         Some already have.
   “Every year,” he adds, the selection                   the highest mark in Accounting in her                When he graduated from Queen’s
process “gets tougher. Ten years ago, the                 senior year.                                      in 2004, scholarship winner Truman
top candidates were easy to identify. Now,                   It was that Grade 12 Accounting class,         Mailman traded in his new BComm for
the competition is more intense, which is                 in fact, that changed the course of her           a job as a management trainee in Sobeys
a good thing.”                                            academic career. Until then, she admits, “I       downtown Toronto store. He worked the
   Although marks are important—                          was going into science.”                          grocery night shift “in the first heat wave
students must submit their high school                       When she began casting about for where         in Toronto” and, later, spent time in the
transcripts, an essay and responses to                    she should go to pursue her newfound              meat department “cutting meat and tying
a series of “canned questions”—the                        business interests, she discovered that a         up roasts. Rob and Don have always been
selectors are equally interested in what the              student from the previous year’s graduating       strong believers that you should start at the
scholarship guidelines describe as “proven                class had attended Queen’s on a Sobey             back of the store. There are things you can’t
leadership skills and involvement in school               scholarship. Better, she had a good friend        learn in a text book.”
or community activities.”                                 who was already in third year at Queen’s.            Having learned, he worked his way
   “You may have a student with just an 88                   Now three months into her own BComm            quickly up the management ranks to
in math,” says Rob, “but look, he was his                 studies, Patricia says, “Queen’s has              downtown Toronto store manager, then
high school president, he was the captain                 surpassed my expectations.” So has the            category manager at Sobeys Ontario head
of his hockey team, he was working part                   scholarship. The Sobeys even “reached out         office and then, finally… last spring, a job
time, he volunteered for three years at a                 to me” during a reception for the incoming        as National Category Manager for over-the-
soup kitchen… Instead of pure academics,                  students last summer. “Rob and Don have           counter drugs for both Sobeys pharmacies
which is what the university tends to look                been great,” she says. “It’s felt like family.”   and Sobey-owned Lawtons Drugs. That
at, we’re able to look at the whole picture.                                                                job, based in Lawtons head office in
We had some pushback [from Queen’s] at                    If there is one caveat to the                     Dartmouth, finally brought him home.
first,” he acknowledges, “but it’s all worked             scholarship’s obvious success, it is simply          “That was always the goal,” he says. “I
out.”                                                     that many of its graduates—Atlantic               enjoyed my eight years in Toronto but
   It has.                                                Canada’s best and brightest—are too               my wife—she’s from here too—knew we
   Sobeys scholars have more than done                    good. They’re being wooed away to the             wanted to come home at some point. We’re
well academically.                                        bright lights and greater opportunities           real proud Atlantic Canadians.”
   Charlotte MacDonald, an Ontario                        on Bay Street and Wall Street rather than            The next round of scholarship winners
University Athletics Academic All-Star, is                returning to the east coast where their           will be announced in the spring.| ABM

36 | Atlantic Business Magazine | January/February 2013
Cultivating the ivy league - Atlantic Business Magazine
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