Danny Zappa - PROFILE KIT 2020 Danny Zappa photography
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Danny Zappa
p h o t o g r a p h y
Danny Zappa photography PROFILE KIT 2020 1
DANNY ZA P PA
Commercial Photographer and Content Creator, based in São Paulo - Brazil.
I create and produce commercial content for global brands and social media platforms.
A verified Instagram account (@dannyzappa) that gathers more than 245.000 followers where I keep the profile active with images from
my personal photographic series, recent work produced for clients and travel images made during my trips around the world.
As a former graphic designer, I’ve got an ease for the aesthetic, where I bring color, pattern and minimal compositions, creating vibrant
and abstract images that instantly catch the attention of you eyes. Some of my recent work was produced for Apple, Bombay Sapphire,
Land Rover, Samsung amongst many others.
Danny Zappa photography PROFILE KIT 2020 2
INSTAGR AM STATS
FOLLOW @DANNYZAPPA ON INSTAGRAM
Brazil
57% OF FOLLOWERS ARE
BRAZILIAN
United States
Portugal
Canada
England
WOMEN MEN Italy
51% 49% Turkey
X
PREDOMINANT AGE GROUPS FOLLOW @DANNYZAPPA ON INSTAGRAM
13-17 | 18-24 | 25-34 35-44 | 45-54 | 55-64 | 65+
+245 K AVERAGE OF INSIGHTS
FO 30.500 2.000
IMPRESSIONS STORIES VIEWS
LL
OW 25.000 2.800
ERS REACH ENGAGEMENT
Danny Zappa photography PROFILE KIT 2020 3
APPLE Danny Zappa photography PROFILE KIT 2020 4
APPLE IMAGE LICE NSI NG Amongst millions of daily active iPhone photographers, Danny Zappa was hand picked by Apple to be featured in their most known global exhibition and campaign named World Gallery #shotoniPhone. Winner of 5 Golden Lions and Grand Prix in Cannes, this campaign consists of photographs and videos taken exclusively on the iPhone, captured by professional and amateurs photographers. All photographs of the few selected mobile photographers were exhibited around the world on magazine back covers, television and cinema ads, huge billboards on the street, on building facades, in airports, bus and train stations and all sorts of online and offline ads. The Shot on iPhone World Gallery showcased images from 162 photographers and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries. CLICK HERE TO VIEW FULL PROJECT Danny Zappa photography
BOM BAY SAP PHIRE Danny Zappa photography PROFILE KIT 2020 6
BOM BAY SAP PHIRE CO NTENT PROD UCT ION AND SPONSORED PO STS Commissioned job by Bombay Sapphire to produce and promote the brand's latest campaign, #StirCreativity. The project elaborated in collaboration with the iconic gin brand has at its core to invite and encourage creativity all around, by supporting local artists with different art styles and techniques. To reveal all of this creative potential, 4 plastic artists were invited to collaborate and create unique artworks using their own style, introducing visual elements, patterns, ingredients or anything related to the mood of the brand into their art. Marilia Navickaite | Water Colour Artist and Illustrator- @marilia.navickaite João Nove | Graffiti Artist and Muralist - @digitalorganico Adiadine Menezes | Kieriê Artist - @ariadine_e_o_papel Bruno Siqueira | Collage Artist - @arrobabrisa All 4 artists participating in the campaign were invited to finish their artwork during live-art sessions at a Bombay Sapphire #StirCreativity event which happened in São Paulo, where people could see the artist’s creative process and interact with them. The whole local #StirCreativity campaign was designed and projected by Craft. CLICK HERE TO VIEW FULL PROJECT Danny Zappa photography
LAND R OV ER
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Danny Zappa photography PROFILE KIT 2020 8LAND R OV ER BRANDE D CON TE NT PRODUCTION AND SPONSORED POSTS A tailor-made project designed for Land Rover in order to produce photographic content for the brand’s social media profiles. The challenge was to capture the Range Rover Evoque Convertible outside of the city’s margins, entering muddy roads and gravel paths and beyond. The intent of the content was to promote the cars full potential within different terrains and habitats, away from the city's asphalt, tarmac and concrete. Production of a branded Land Rover video shows part of the trip made to Ilhabela (state of São Paulo, Brazil) to produce content for the launch of the Convertible Range Rover Evoque, exploring its full potential in different terrains and locations, passing through narrow muddy trails and meandering creeks. The content produced went viral in the Land Rover community. The official accounts al around around the world use the images until the present day to advertise the car. CLICK HERE TO VIEW FULL PROJECT Danny Zappa photography
LUXOTT ICA Danny Zappa photography PROFILE KIT 2020 10
LUXOTT ICA BRANDE D CON TE NT PRODUCTION Branded content produced for the Italian luxury eyewear manufacturer & distributer Luxottica, with artistic portraits and online campaign direction for #mysunglassmood. The campaign featured Brazilian Digital Personalities (from bloggers to actors) wearing the new sunglasses, to create awareness around the brand. The influencers posted the content created on their own social medias platforms. Some of the brands photographed: Chanel, Ray Ban, Prada, Versace, Armani. CLICK HERE TO VIEW FULL PROJECT Danny Zappa photography
CLIEN TS
S OME O F TH E CL IENTS
I am honored to have produced content for more than 80 global brands that believe in my work and the impact of creating quality content.
Danny Zappa photography PROFILE KIT 2020 12CONTENT PRODUCTION, PRODUCT PHOTOGRAPHY & BRANDED CONTENT Danny Zappa photography PROFILE KIT 2020 13
SERVICES
COMMERCI AL BRA ND ED CONT ENT P RO D UCT ION
Commercial branded content is the production of imagery (photos and/or videos) in order to promote a product or a service of a brand.
The product is always placed into a full context that supports the brand's strategy, positioning and marketing.
Commissioned job to produce images for the brand to Mobile cryptocurrency wallet that combines the The all new and hype Brazilian chocolate brand,
promote the 5L Keg. The product was set in scene and features of a typical wallet with those of an exchange commissioned Danny Zappa to produce creative content
context to support the idea of having a small personal platform. The content produced for the platform was to for the brand’s digital medias, such as Instagram Feed,
keg at home. promote the new app release. Stories and website See more here.
Danny Zappa photography PROFILE KIT 2020 14SERVICES
S PO NS ORED IN STAGRA M PO ST
Danny Zappa currently gathers more than 245.000 followers on his verified Instagram account.
Works regularly with selected brands in order to create, produce and promote branded content within his audience and community.
Creative Instagram post ad to promote the global release of Sponsored Instagram post ad to promote the Holland Paid partnership with Land Rover Brasil to promote the
the animation "The Minions" at the cinemas. A co-branding Heineken House at the Olympic Games in Rio de Janeiro. content I created of the all new Range Rover Evoque
partnership between Universal Studios and Tic Tac. The House held all the Dutch team parties, award Convertible. The images produced went viral within the Land
winnings and official events outside of the games. Rover community on social media. See more here.
Danny Zappa photography PROFILE KIT 2020 15SERVICES
PARTICI PATIO N IN B RA ND ED VI D EO S
Danny Zappa has participated and starred in several commercial videos and brand campaigns as a
photographer and influencer within his community. Watch below some of the videos Danny has been featured in.
CLICK HERE TO PLAY VIDEOS
Branded Land Rover video showing the experience of Danny was invited by Heineken to participate in The The cachaça brand Reserva 51 commissioned Danny to create,
travelling with the Convertible Range Rover Evoque, Dream Island campaign vacation and video. He and his produce and star in a branded video, in order to create awareness
exploring its full potential in different terrains and wife spent a couple full weeks exploring islands and and promote the new flavor of cachaça. See more here.
locations, away from the city's asphalt, tarmac and fulfilling a life dream in Krabi, Thailand.
concrete.
Danny Zappa photography PROFILE KIT 2020 16SERVICES
TOURIST IC D ESTI NATI ON EXPERIE NCE
A Touristic Destination can be promoted over Zappa's social medias and backed up by Airlines, Tourism Boards, Hotel Chains or others.
Danny always shows his full experience on to go, via Instagram Stories and keeping his feed up to date with content produced locally.
Invited by the department of tourism of Argentina to Commissioned by Visit Britain to design trip to the I was one of the World Top 12 Instagrammers voted to go
explore a variety of lesser known regions outside of the south of Britain to explore the countries though my to the #MyDubaiTrip organized by Dubai Tourism to
touristic Buenos Aires. Travelled though the north lens and images. I spent two weeks travelling from enjoy Dubai at its fullest. My trip to the city resulted in a
visiting colourful mountains of Jujuy and Salta, to skiing London (England) to Cardiff (Wales) to photograph and video episode exhibited exclusively on the entertainment
in Patagonia and down to Iguazu falls, promoting the promote the region as a touristic destination with the systems on the Emirates flights, where I present Dubai
locations though the official Visit Argentina Instagram campaign hashtag #OMGB (Oh My Great Britain) over and everything it had to offer to passengers flying into
account. social media. Dubai.
Danny Zappa photography PROFILE KIT 2020 17SERVICES
LICE NSI NG IMAGES F OR CO M MERCI AL US E
Image licensing is the permission for a brand to use Danny’s photographs to create a certain number of products during a certain period of time.
This is applied for both online and offline commercial uses of a brand.
Photograph licensed by Apple to participate as an ad in Licensed image by Instagram to take part in the local Photograph licensed by Uber to promote Chicago,
the Shot on iPhone World Gallery campaign. The global Stories Geo-Stickers release for São Paulo. The Illinois as an amazing city for architecture lovers, with
campaign was exhibited around the world on magazine photograph was displayed on the official global the most interesting views available in the most
back covers of diverse segments, huge billboards on the Instagram account. For more information, please view unexpected places. Here you can view the image used
street and all types of online & offline media possible. the official launch press release on the Instagram blog. on the official Uber account on Instagram.
See more here.
Danny Zappa photography PROFILE KIT 2020 18Danny Zappa
Craft. photography
LET’S CREATE SOMETHING
INCREDIBLE TOGETHER?
hello@dannyzappa.com
dannyzappa.com
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