OUR BRAND GUIDELINES Version 1.1 - Januari 2019 - Faber Halbertsma Group
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OUR BRAND GUIDELINES Version 1.1 - Januari 2019
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TABLE OF CONTENTS
ABOUT OUR COMPANY 3 TYPOGRAPHY
3.1 Print 19
3.2 Online 20
INTRODUCTION 3.3 Office automation 21
1 LOGO 4 APPLIANCES
1.1 Logo Faber Halbertsma Group 06 4.1 Business cards 23
1.2 Branding strip 07 4.2 A5 envelope 24
1.3 Our angle° and how to use it 08 4.3 A4 lettersheet 25
1.4 How to use the logo 09 4.4 Tables 26
1.5 Usage logos on backgrounds 10 4.5 Email signature 27
1.6 All logos 11 4.6 PowerPoint™ template Faber Halbertsma Group 28
1.7 [Brand] part of Faber Halbertsma Group 12 4.7 PowerPoint™ template business unit 29
1.8 Please don’t 13
5 IMAGES
2 COLOURS
5.1 Isometric perspective 31
2.1 Main colours 15 5.2 Illustration style 32
2.2 Secondary colours 16 5.3 Illustration elements 33
2.3 Contrastchecker 17 5.4 Icon style 34
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Our Mission
We Simply Deliver
ABOUT OUR
We feel it is our responsibility to provide reusable and sustainable transport packaging
for a cleaner world. Every day we look for smarter ways to carry your loads.
COMPANY Our Vision
We have developed Europe’s best and most sustainable pooling network to streamline
the supply chain.
Our Values
• Respect for People and the Planet
• Enthusiasm
• Passion for Excellence
• Reliability
Our Behaviours
• Putting Safety First - We feel responsible for our people, products and services.
• Caring for our Customers - We’re always listening in order to provide a more
transparent service.
• Teamwork - Together we deliver and celebrate results.
• Dare to Try - We will never waste a good idea, we always focus on solutions.
• We deliver - We take responsibility for results.
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INTRODUCTION
The brand guidelines exist to ensure that visual and brand
consistency is maintained across various print and online
materials. Within this guide we cover assets such as the
company name, logo, company colours and typography on
how to use them.
Please stick to these guidelines so we can create a brand
image and perception that is consistent, no matter where
they’re seen.
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1 LOGO
1.1 The Faber Halbertsma Group logo 06
1.2 Branding strip 07
1.3 Our angle° and how to use it 08
1.4 How to use the logo 09
1.5 Usage logos on backgrounds 10
1.6 All logos 11
1.7 [Brand] part of Faber Halbertsma Group 12
1.8 Please don’t 13
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1.1 The Faber Halbertsma Group logo
60˚
1/4
points connect
Words
The logo is constructed using the words ‘Faber Halbertsma Group’.
12˚
Original and expressive typograhy Angle Colour
A dynamic typography symbolizes The characteristic angled letter is used in all logos (including sub brands) The primary colour we use is green.
the movement which our company as well as our green colour. The angles are a 12° and 60° and can be used
deals with on a daily basis. in several ways. Please see page 8 for examples.
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1.2 Branding strip
Usage of the bottom strip on publications:
1/4
60˚
points connect
The Faber Halbertsma
Group logo + sub brand
logo has to be aligned in
12˚ the branding strip.
1/3
1/3
2/5 3/5
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1.3 Examples of 12° angle
12˚
8
ANNUAL
REPORT
2017 Management Summary
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1.4 How to use the logo
The Faber Halbertsma Group logo is available in a horizontal version.
Positive: Diapositive:
1/3 1/3
1/3 1/3 1/3 1/3 1/3 1/3 1/3 1/3
1/3 1/3
1/3 1/3
1/3 1/3 1/3 1/3 1/3 1/3 1/3 1/3
1/3 1/3
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1.5 Usage of the logo on a background
Examples of using the logo on backgrounds:
Positive: Diapositive:
Green logo on white background Diapositive logo on a green background
Green logo on a light photo Diapositive logo on a light grey background
Dark grey logo on a white background Diapositive logo on a dark photo
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1.6 All logos
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1.7 [Brand] part of Faber Halbertsma Group
[ Brand ] is an independently operating organization. ‘[ Brand ] part of the Faber Halbertsma Group’
is therefore only mentioned when it is essential. For example stationery, the website, brochures
and business cards.
part of Faber Halbertsma Group
Straatnaam 12 | 1234 AB Plaats
T +31 (0) 123 456 789
www.bedrijfsnaam.com | info@bedrijfsnaam.com
Naam Achternaam
Straatnaam 12
1234 AB Plaatsnaam
naam@mailadres.com
Naam
Aan
Functie
Naam Achternaam
Straatnaam 12
1234 AB Plaatsnaam
Plaatsnaam, adres Thüngenfeld 1 +49 (0) 2333 9893-0
58256 Ennepetal +49 (0) 6
Onderwerp: voorbeeld bescrhijving onderwerp
Germany +49 (0) 233
naam@paki-logistics.com
Geachte heer/mevrouw,
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ut magnita turibus ent fugit, si temolore rem rempore di dolorep remped magnis doluptam illignienis auda ium fuga.
Itatur solo culpa providit eliqui conet arita doluptate verciet laborende velenis ent quia dolor a aut eturem inctatem voluptassit ditatio bero do-
lescium se pos prem ut deliquas dercidelit fugias ilia pedis ra doluptatias et quatem. Nempore, to et qui simpernata plique cuptatur? Corporem
invent aut rehent es exerferum simpelenist quasperferes nobitas a ducille catumqui aut in cuptistia ditibus aut quia nam num et lab ipictate
quod exerum int eostia ipit faccab inctem fugit quam, cullaut voluptat maxime porum fugit officia secabo. Ihiti ut optios re nissit pariani milita
in et dolupta dolessunt autat atis eicienis as doloribus.
Mo quid modit alitatum volestibusci vendento eictem consed quam qui cusae con pratus, sim siminim doluptum et fugia sim quaerchit fugiasi
occatem sus dolorerovid qui inciam est laut autate res non nossenim nihillupta ventiatur aliqui velentore aut arum si doluptatur, odigend
ebiscipsa similibus, in consequi nisquibus voloremquodi volut ut voluptat es voluptatem quia nate porem lab idem erovitiis derciis dolorro vitate
quam aut omnihit, voluptaest, teste por re atem qui utatemp orepedis moluptas velese lautenienia cum earcien duciume voluptatem inciist
quide sequunt, sum derum rem iliqui dolor autatque sincte vellatet re est qui officit iistem res doluptas qui aut maiossunt aut expliant as modi
blabor aspienis aboratatur sandit omnim excearume molore num liquiaecati ut aliti quatur, ut elendae vollitat.
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1.8 Please don’t
Examples of misapplication of the logo:
FABER HALBERTSMA GROUP
Please don’t use colours outside the branding palette Don’t use a different font
Don’t make it italic Don’t apply an angle
Don’t make it extra bold Don’t place the words vertically beneath each other
Don’t use a contour Don’t apply shadows
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2 COLOURS
2.1 Main colours 15
2.2 Secondary colours 16
2.3 Contrastchecker 17
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2.1 Main colours
The Faber Halbertsma colours are green and dark grey. These are the historic colours of our company and therefore need
to be respected and faithfully reproduced.
*The reference colour is Uncoated Pantone. Other colour systems have been closely defined.
CMYK 96 / 22 / 63 / 0 Uncoated Pantone Pantone 334 U CMYK 0 / 0 / 0 / 85 Uncoated Pantone Pantone 433 U
RGB 0 / 135 / 116* Coated Pantone Pantone 569 C RGB 74 / 74 / 73* Coated Pantone Pantone 7540 C
HEX #008A75 RAL 6016 HEX #494848 RAL 7022
10% 20% 40% 60% 80% 80% 60% 40% 20% 10%
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2.2 Secondary colours
In order to create a visually interesting scene we have defined 4 extra complementary colours (blue, purple, orange and
beige). It is a mix of flashy pastel colours which work well in combination with our main colours (green and dark grey).
CMYK 73 / 25 / 21 / 5 Uncoated Pantone Pantone 7458 U CMYK 17 / 70 / 29 / 20 Uncoated Pantone Pantone 7426 U
RGB 60 / 147 / 178* Coated Pantone Pantone 7459 C RGB 179 / 90 / 115* Coated Pantone Pantone 7433 C
10% 20% 40% 60% 80% 80% 60% 40% 20% 10%
CMYK 0 / 40 / 75 / 0 Uncoated Pantone Pantone 142 U CMYK 35 / 35 / 30 / 10 Uncoated Pantone Pantone 422 U
RGB 247 / 170 / 78* Coated Pantone Pantone 135 C RGB 167 / 154 / 156* Coated Pantone Pantone 422 C
10% 20% 40% 60% 80% 80% 60% 40% 20% 10%
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2.3 Contrastchecker
For each applied typography of the Faber Halbertsma Group on a coloured background we have defined which colour
combinations have sufficient contrast. In the diagram below we have displayed which combinations of text and
background colours are allowed and in which minimal font-size.
In this diagram orange is used as an exemplary colour. Orange is often used as a colour to make texts stand out or as
an eye-catcher within the Faber Halbertsma Group style.
Text color
White Green Dark grey Orange Purple Blue Beige
White
Background color
Aa Aa Aa Aa A A A
Green Aa Aa Aa Aa Aa Aa Aa
Dark grey Aa A Aa A Aa Aa A
Orange Aa Aa Aa Aa Aa Aa Aa
Purple Aa Aa Aa A Aa Aa Aa
Blue Aa Aa Aa Aa Aa Aa A
Beige Aa Aa Aa Aa Aa Aa Aa
A For texts bigger than 18pt and 14pt Aa For texts lower than 18pt and 14pt
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3 Typography
The Faber Halbertsma Group style of the house has a few
recognizable fonts for all communication be they print,
online or office automation.
3.1 Print 19
3.2 Online 20
3.3 Office automation 21
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3.1 Typography for print
Fonts specific for use with printed materials.
Headlines: Body text:
Khand Bold - Uppercase/lower case Roboto Condensed Light
KHAND BOLD Roboto Condensed Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+:”|?-= 0123456789!@#$%^&*()_+:”|?-=
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Sub-headlines, quotes and streamers:
Roboto Condensed - Uppercase/lower case
Roboto Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+:”|?-=
abcdefghijklmnopqrstuvwxyz
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3.2 Online typography
Fonts to be used in online communication, such as the websites. If for any reason an online platform does not support these
fonts we will use the general font Calibri.
DESKTOP MOBILE
Header 1 Header 1
Khand / Semibold / Font size: 70px / Line-height: 74px / #008B76, #FFFFFF Khand / Semibold / Font size: 42px / Line-height: 44px / #008B76, #FFFFFF
Header 2 Header 2
Khand / Semibold / Font size: 42px / Line-height: 52px / #4A4A49, #FFFFFF Khand / Semibold / Font size: 32px / Line-height: 40px / #4A4A49, #FFFFFF
Header 3 Header 3
Khand / Semibold / Font size: 26px / Line-height: 36px / #008B76, #FFFFFF Khand / Semibold / Font size: 22px / Line-height: 32px / #008B76, #FFFFFF
Header 4 Header 4
Roboto / Bold / Font size: 18px / Line-height: 28px / #4A4A49, #FFFFFF Roboto / Bold / Font size: 16px / Line-height: 26px / #4A4A49, #FFFFFF
Body intro Body intro
Roboto / Bold / Font size: 22px / Line-height: 32px / #4A4A49, #FFFFFF Roboto / Bold / Font size: 18px / Line-height: 28px / #4A4A49, #FFFFFF
Body text Body text
Roboto / Regular / Font size: 16px / Line-height: 26px / #4A4A49, #FFFFFF Roboto / Regular / Font size: 16px / Line-height: 26px / #4A4A49, #FFFFFF
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3.3 Office automation
The font calibri is to be used in office automation, such as Word, Powerpoint and applications in which only system fonts
are available.
Calibri Regular Calibri Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+:”|?-= 0123456789!@#$%^&*()_+:”|?-=
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Calibri Bold Calibri Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+:”|?-= 0123456789!@#$%^&*()_+:”|?-=
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
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4 Appliances
4.1 Business card 23
4.2 A5 envelope 24
4.3 A4 lettersheet 25
4.4 Tables 26
4.5 Email signature 27
4.6 PowerPoint™ template Faber Halbertsma Group 28
4.6 PowerPoint™ template business unit 29
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4.1 Business card (85 x 55mm)
Naam Khand Bold 14pt Naam
Functie Khand Regular 10pt Functie
Prinses Beatrixstraat 35 +31 (0) 344 69 41 01 Roboto Condensed Light 7pt Thüngenfeld 1 +49 (0) 2333 9893-0
4024 HL Eck en Wiel +31 (0) 6 58256 Ennepetal +49 (0) 6
Nederland +31 (0) 344 Germany +49 (0) 233
naam@faberhalbertsmagroup.com naam@paki-logistics.com
www.faberhalbertsmagroup.com Khand Semibold 8pt www.paki-logistics.com
Khand Regular 8pt part of Faber Halbertsma Group
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4.2 A5 envelope
Street 12 | 1234 AB City | Country Calibri Regular 6pt Street 12 | 1234 AB City | Country
part of Faber Halbertsma Group part of Faber Halbertsma Group
A5 envelope A5 windows envelope
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4.3 A4 lettersheet
Calibri Bold 8pt
Faber Halbertsma Group BV
Street 12 | 1234 AB City | Country Calibri Regular 8pt
T + 31 (0) 123 456 789 | F + 31 (0) 123 456 789 | KvK 12345678 |
BTW NL1234.56.789.123 | info@mailadres.com | www.brand.com |
IBAN NL22 INGB 12345678 90 | BIC INGBNL1A
Calibri Regular 8pt BRAND | Mailbox 1234 | 1234 AB City | Country
part of Faber Halbertsma Group
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4.4 Tables
PRINT ONLINE
0,5 pt border
ROBOTO CONDENSED CALABRI
CAPITALS 10PT CAPITALS 10PT
AMOUNTS IN THOUSANDS OF EUROS 2017 2016 2015 2014 2013 ROBOTO CONDENSED CALABRI
BOLD 9PT BOLD 9PT
Total turnover 327,938 316,730 304,355 292,451 276,258
Added value 119,112 117,315 109,691 106,642 97,203 Roboto Condensed Roboto Condensed
Light 8 pt Light 8 pt
Change total turnover compared to previous year 3.5% 4.1% 4.1% 5.9% (0.7%)
Change added value compared to previous year 1.5% 7.0% 2.9% 14.0% (3.0%)
Personnel costs 50,147 45,542 41,581 43,226 40,188
Depreciation & other changes in valuation of (in)tangible fixed assets 33,206 30,683 30,941 30,633 27,919
0,5 pt border
Other expenses 20,593 21,293 16,365 18,526 22,969
"Result from ordinary business activities before tax" 15,166 19,797 20,804 14,257 2,879 Roboto Condensed Roboto Condensed
Bold 8pt Bold 8pt
As % of added value 12.7% 16.9% 19.0% 13.4% 3.1%
Group equity 79,914 111,282 99,023 83,523 73,071
Long term debt as % of group equity 29.2% - 15.7% 29.1% 45.4%
Return on invested capital 8.1% 11.5% 11.4% 7.9% 4.0%
Fixed assets 136,993 130,067 129,166 125,867 125,487
Current assets 105,648 84,284 82,887 85,572 81,292
Non-current liabilities (22,987) - (15,497) (24,338) (33,184)
Current liabilities (126,893) (92,915) (87,384) (90,440) (90,868)
Provisions (12,847) (10,154) (10,149) (13,138) (9,656)
Group equity 79,914 111,282 99,023 83,523 73,071
Cash flow from operating activities 44,016 46,764 44,372 38,620 27,514
Cash flow from investment activities (36,570) (27,842) (34,723) (29,659) (20,509)
Free cash flow 7,446 18,922 9,649 8,961 7,005
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4.5 Office (Email signature)
The logo of the corporate or the subbrand in question will be placed below the social media icons.
Met vriendelijke groet / Mit freundlichen Gruben / Bien cordialement / Kind regards / Saludos cordiales, Calibri Regular / 11pt
Frans Colthoff Calibri Bold / 14pt
Manager Corporate Marketing & Communication Calibri Regular / 11pt
0031 889915020
0031 655985588 Calibri Regular / 10pt
f.colthoff@poolingpartners.com
Our office addresses Calibri Bold / 11pt
This e-mail message, including any attachments, is for the sole use of the person to whom it has been sent, and may contain
information that is confidential or legally protected. If you are not the intended recipient or have received this message in
error, y ou are not authorized to copy, distribute, or otherwise use this message or its attachments. Please notify the sender Calibri Regular / 9 pt
immediately by return e-mail and permanently delete this message and any attachments. Pooling Partners makes no warranty
that this e-mail is error or virus free.
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4.6 Office (PowerPoint™ template)
With each corporate design the sub-brand in question will be mentioned in the footer of the design.
Faber Halbertsma Group
Date + place
100% TEXT 75% TEXT, 25% PHOTO
John Doe
Corporate Presentation � Sample text, as example to show you how text levels work. � This is an sample text, as example to show you how text levels work.
We’ve added additional instructions on the side of the slides We’ve added additional instructions on the side of the slides
Faber Halbertsma Group for text, photo, video, graph and table processing. for text, photo, video, graph and table processing.
— Sub-bullet — Sub-bullet
Default text Default text
Header Header
1. Numeric bullet 1. Numeric bullet
� Bullet � Bullet
— Sub-bullet — Sub-bullet
Default text Default text
SUBTITLE SUBTITLE
6 7
Front page template Sheet template Sheet template with image
Calibri Bold
Calibri Bold Calibri Bold
Calibri Regular
Calibri Bold
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4.7 Office (PowerPoint™ template)
When a presentation is business unit specific, the corporate logo will be replaced by a business unit specific logo.
Faber Halbertsma Group
Date + place
100% TEXT 75% TEXT, 25% PHOTO
John Doe
Corporate Presentation � Sample text, as example to show you how text levels work. � This is an sample text, as example to show you how text levels work.
We’ve added additional instructions on the side of the slides We’ve added additional instructions on the side of the slides
Faber Halbertsma Group for text, photo, video, graph and table processing. for text, photo, video, graph and table processing.
— Sub-bullet — Sub-bullet
Default text Default text
Header Header
1. Numeric bullet 1. Numeric bullet
� Bullet � Bullet
— Sub-bullet — Sub-bullet
Default text Default text
SUBTITLE SUBTITLE
6 7
Front page template Sheet template Sheet template with image
Calibri Bold
Calibri Bold Calibri Bold
Calibri Regular
Calibri Bold
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5 IMAGES
Illustrations, pictograms and infographics are suited to illustrate
information or explain abstract concepts to a broad audience. Graphics
always have to be accessible and complementary to lines and colours.
Usage of the main colours (green and dark grey) is preffered.
An illustration style has been developed in which our products and
services are visually explained. It is allowed to use elements from
these illustrations in communication materials.
5.1 Isometric perspective 31
5 .2 Illustration style 32
5.3 Illustration elements 33
5.4 Icon style 34
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5.1 30 Isometric perspective
s
ee
de
gr
gr
de
ee
30
s
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5.2 Illustration style
CUSTOMER - PRODUCTION FACILITY
SUPPLIER OF THE CUSTOMER
V- L7
PP -G
IPP-DEPOT RETAIL/DISTRIBUTION CENTRE
PP -G
V- L7
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5.3 Illustration elements
truck pallets broken pallets text box graphic box on pallet forklift truck
motion arrows motion arrows
(optional route)
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5.4 Icon style
40%
FAMILY
BUSINESS
25% >14
YEARS
TOTAL TURNOVER
317
€
MIO
SINCE 1891 OF SERVICE
2017
762 EMPLOYEES
40% 305
25-40 YEARS OLD
MIO
EMPLOYEES GER
268
NET DEBT 29 : 71EQUITY 2016
PER COUNTRY €
€
€ €
NL
29%
242
€
€
BE
71%
127
UK
RETURN
€117 MIO
61
FR
107
€19 MIO
FREE CASH FLOW
13,7% ON ADDED VALUE
ES
13
EQUITY
CHARITABLE
CONTRIBUTIONS
BY FABER
€50.000 FAMILY FUND
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OUR BRAND GUIDELINES
Version 1.1 - Januari 2019
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