MASTER DIGITAL MARKETING - Get #FutureReady in just 10 weeks - SHORT COURSES - Blueberry
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MASTER DIGITAL MARKETING SHORT COURSES Get #FutureReady in just 10 weeks
The Left Bank Experience
ENROL NOW
Are you inspired to gain a deeper understanding
of Digital Marketing to help you transform your
career or business? Well, you’re not alone.
Expert course content Real skills for real jobs
Did you know?
Our course trainers are industry This course is focused on giving
• 53% of Australian Marketers are concerned experts who create, review and you practical skills to use in your
about a digital skills shortage in the industry* update the course content regularly job. Upskill in 10 weeks and apply
• 94% of businesses hired at least one person
$990 so you have up-to-the-minute your knowledge to your workplace
Domestic students resources to learn from. or business.
for their Marketing team in 2018^
Payment Options: Credit
• In 2018, Digital Advertising in Australia
card or bank transfer
reached $8.5 billion¹
• Digital now accounts for 55% of overall
Marketing budgets in Australia¹
Build your knowledge and keep your skills
up-to-date in the rapidly changing Digital
Marketing landscape with our online short Industry mentors Pathway To Diploma
courses. Get #FutureReady in just 10 weeks
and find out why 97% of our past students Receive 1:1 mentorship, support Apply to have your credits transferred
are satisfied with our courses. 100% Online; and career coaching from towards our nationally recognised
Anywhere, Anytime our teaching team who have Diploma of Business, specialising
Who are we? held senior Digital Marketing in Digital Marketing.*
roles with global brands.
Left Bank is part of the RedHill Education Group
— Australia’s fastest growing education provider
with 16,000 students from 94 countries. We deliver Master the tools to deliver and optimise powerful online marketing campaigns
a range of unique, engaging, high-quality courses
that help our students gain better career prospects
or greater knowledge to apply within their current
industry or business.
10 weeks
12 hours per week
*
Students must complete assignments to be eligible. Pathway not guaranteed and is subject to evaluation.
BOOK A CALL
*
^
20/20 Vision: A Marketing Leader’s View of Digital’s Future
2019 Marketing Hiring Trends, McKinley Marketing Partners
3
¹
PwC Online Advertising Expenditure Report
INTRODUCTION TO EMAIL & WEBSITE CONTENT MARKETING SOCIAL MEDIA
DIGITAL MARKETING MARKETING BSBMKG502 Establish and adjust the marketing mix MARKETING
& DIGITAL MARKETING BSBMKG510 Plan e-marketing communications BSBMKG537 Develop a Social Media
PHILOSOPHIES Did you know Content Marketing costs
62% less than traditional marketing
Engagement plan
Did you know there are over 100
BSBMKG502 Establish and adjust the marketing mix and generates 3 times as many leads?² Did you know 97% of marketers use
billion emails sent each day, and 99%
We’ll teach you how to create engaging Social Media to reach their audiences
Understand how the Marketing mix of consumers still check their email
videos, blogs, Social Media posts and and 2 million businesses used Facebook
has changed with the rise of the digital every day?² Learn how to build an email
various other forms of content to attract for advertising in 2018?² We’ll teach you
landscape. Learn the key Digital Marketing list, communicate offers, create positive
customers, promote your business and how to craft a winning Social Media
skills required to develop a strategy that customer relationships, and reward loyalty.
sell your products and services across strategy using networks like Facebook,
will help you drive real business results. We’ll also touch on the fundamentals
various online channels. Twitter, YouTube, Pinterest, LinkedIn,
of website marketing.
and Instagram.
Subject Topics: Subject Topics:
Subject Topics:
• Introduction To Marketing • Introduction to Content Marketing
Subject Topics:
• Introduction to Email
• Marketing Fundamentals and Website Marketing • Content Planning • Introduction to Social Media
• The Marketing Mix • Websites • Content Production • Types of Social Media Sites
• Marketing Strategy • Planning and Email Campaign • Promoting and Measuring Content • Social Media Strategy
• Social Media Advertising
You Will Learn To: • Implementing an Email Campaign
You Will Learn To: • Community Management
• Understand the fundamental You Will Learn To: • Identify what Content Marketing is, and Governance
principles of Marketing, so you have and why it’s an essential part of any
a strong foundation to build your • Integrate Email Marketing into the overall
brand’s Marketing strategy You Will Learn To:
Digital Marketing knowledge Digital Marketing strategy of a business
• Put together a successful content • Identify which social channels to use
• Distinguish the various types of Digital • Create engaging Marketing emails based on your business objectives
plan and content calendar
Marketing channels available and how which get opened and read
to categorise these channels to manage • Understand the importance of • Understand your customers
• Build a list of subscribers who and target them effectively
your digital footprint storytelling, how to generate ideas
actually want to receive your emails
for Content Marketing, and how to • Develop a Social Media campaign
• Implement the Inbound Marketing and are interested in buying your
analyse and interpret a creative brief and measure its success
Methodology and how this fits into product or service
your overall Marketing strategy • Create a variety of content formats • Use Social Media to engage
• Use Campaign Monitor to build and send
covering written, visual, audio your target audience and drive
• Develop a Digital Marketing strategy emails with real, hands-on-experience
and video content traffic to a destination
by setting objectives, developing • Perform a situation analysis,
target personas, and determining • Distribute and promote your content, • Use popular scheduling tools
project planning and how it applies
the Marketing mix via both organic and paid channels like Hootsuite to manage your
to an email strategy
• Monitor and adjust the Marketing • Measure your Content Marketing Social Media footprint
• Identify the various types of websites,
mix based on business needs to prove its Marketing effectiveness
comprehend what makes for a good user
experience (UX), and understand website
optimisation and measurement
²Source = https://www.hubspot.com/marketing-statistic 5
OUR EDUCATORS
& INDUSTRY EXPERTS
Adriana Fari-Palko Eloise Smith Jillian Bowen
Adriana’s draws upon Eloise has a Masters Jillian has over 15 years
six years’ experience Degree in Marketing experience in Digital
in digital advertising. and a genuine passion and now helps startups
Sharna Bregman She has worked with Annette Staglieno for supporting Sarah Cole and small businesses
GroupM APAC, News Corp, entrepreneurs and small create Digital Marketing
Sharna is an interactive Annette has a thorough Sarah has a 10-year
Fairfax, Google, Pepsi, business owners in pursuit strategies that make
and multi-platform understanding of all digital background
Bepanthen, Wienerberger. of their goals Working their businesses come
producer with a passion things Digital Marketing spanning Advertising,
as a Strategic Marketing alive. She is the founder
for technology, quality, As a qualified yoga with 15 years experience Brand and Strategy having
consultant for the last of the Content Fix podcast
innovation and beautiful teacher, Adriana also working with global brands worked with household
decade she has overseen that helps people
user experiences. aims to fully support such as MTV, Sony Music, brands from the Arts,
projects varying as widely transform their content
students throughout their Universal Music and Not for Profit, Corporate
She has spent the last as cafes, to tech start-ups and social media from
learning experience, Pacific Magazines. and Tech. She taught
six years producing to video games. a time drain to a winning
by integrating mindfulness herself to code before
large-scale interactive She has developed Digital business strategy.
into her student mentoring Specialties: it was considered cool,
kiosks, mobile apps, Marketing campaigns
and communication. Email Marketing and is an accomplished Specialties:
games, web apps and for number one selling
Social Media speaker and workshop Podcasting
social campaigns for Specialties: artists and Australia’s
Digital Marketing Strategy facilitator. Social Media
some of Australia’s Social Media most loved celebrity bible
Marketing Automation Digital Strategy
biggest brands. Media Planning — Who Magazine. Specialties:
Content writing
Buying Digital Production
Specialties: Specialties: Digital Production
Programmatic Advertising Design Thinking
User Experience Social Media Marketing Email Marketing
Ad Serving Digital Marketing
Information Architecture SEO/SEM
Brand Strategy
Project Management Content Creation
Analytics
Website Technology Marketing Strategy
7
STUDENT
SPOTLIGHT
53%
Kirsty Waddingham
OF AUSTRALIAN
MARKETERS
ARE CONCERNED
ABOUT A DIGITAL
FROM COORDINATOR
TO FACEBOOK
SKILLS SHORTAGE
GROWTH HACKER
WITH 18,000
IN THE INDUSTRY¹
FOLLOWERS
IN 2 MONTHS Get #FutureReady
The Left Bank is absolutely amazing
and gave me the tools for my next career.
Last year I decided I wanted to change
industries and get into Social Media
Marketing. Within a month of finishing
my short course, I started my company
and now have 18k followers on Facebook,
eight international clients, and have been
approached by three people interested
in funding my company.
¹20/20 Vision: A Marketing Leader’s View of Digital’s Future 9
Phone: 02 8355 3835 Email: info@theleftbank.edu.au Office Hours: Monday – Friday, 8:30am – 5:30pm theleftbank.edu.au The Left Bank is a brand of Academy of Information Technology (AIT) ABN 35 094 133 641 | RTO code: 90511 | CRICOS: 02155J Registered Higher Education Provider: PRV12005
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