MEDIA KIT 2021 - HOF LIEFERANT
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MEDIA KIT 2021
INTRODUCTION
SLEEK is Germany’s leading independent media house
for creativity and innovation located in Berlin—
recognised globally as one of the most creative
cities in the world.
SLEEK channels and shapes the creative community
and transfers that spark of imagination to its
readers, inspiring and empowering them to bring
their own creative pursuits to greater heights.
Even in turbulent times, SLEEK serves as a steady
source of in-depth journalism, going well beyond
the surface and touching upon the deeper context
of the topics that matter most. Being deeply
embedded in the creative community gives us
unparalleled access to trends in fashion, art,
music, photography, design, and much more,
allowing us to always stay ahead of the curve.
This ethos manifests in SLEEK’s quarterly print
publication, and across our digital and social
media channels. Our recent focus on social content
has let us foster and grow an engaged community,
and we want you to be a part of it. Come join us.
SLEEK CHANNELS
CREATIVITY
Inspiration and
in-depth journalism for the
creative community.
AUDIENCE
SLEEK is not only for followers of trends Age group Median age
in fashion, music, art, photography, and
design, but also for those who set the
trends - change makers and opinion leaders
of the global creative scene.
22-50 28
Women Men
Our readers are savvy, cosmopolitan and
highly creative.
Professionals: creative directors, fashion
52% 48%
DEMOS
designers, interior designers, artists, HHI +100K€ University Educated
photographers, and gallerists.
Non-professionals: art collectors and
lovers of high-end fashion and design. 42% 65%
Our readers are confident, affluent and
influential.
SLEEK speaks their language.
Creative Trendsetting Influential
MINDSET
50% 38% 12%
Are creative Say they consider Say their friends look
professionals working in themselves trendsetters to them to recommend new
fashion, art or design or early adopters products or brands
Source: SLEEK Internal Research, 2020
PRINT
Total readership Geographic reach
PRINT
162K DACH 65%
Avg print run Avg pass along United Kingdom 10%
France 8%
RUN
60K 2.7x
Price
Italy 7%
United States 5%
STATS
€10 Rest of world 5% SLEEK Magazine Issue #63. Cover by Martin Parr
SPECS
Format Global distribution
21 x 27.5cm D2C & B2B
Concept stores & boutique hotels
Source: SLEEK Internal Research, 2020
Others
DIGITAL
Impressions per month Unique visitors per month
.COM
1.35M 500K
Subscribers Reach per month Engagement per month
648K 7M 1.8M sleekmag
FB
Followers Reach per month Engagement per month
104K 950K 95K
IG
Subscribers
25K
NL
sleekmag Buy a photo from one of your favourite
photographers to support the fight against racism.
Gross reach per month
TOTAL
9.32M
Source: SLEEK Internal Research, 2020
RANKED AMONG THE TOP 10 ENTERTAINMENT PAGES IN GERMANY SLEEK is ranked #8 on Facebook and has the highest views per video of the top 10. Sources: Facebook Analytics, June 2020
SERVICES
As Germany’s leading independent media house,
SLEEK has unprecedented access to some of the
world’s most renowned photographers and creatives.
Past collaborators include Martin Parr, Nadia Lee
Cohen, Micaiah Carter, Alexandra Leese, Francesca
Allen, and Vitali Gelwich.
SLEEK not only connects brands to our impressive
repertoire of collaborators, but also to our
community of influential readers through bespoke
content and experiences.
We partner with ambitious clients across the
luxury, fashion, beauty, automotive, and
technology sectors to deliver groundbreaking and
impactful campaigns for our global community.
Be it digital storytelling or experiential
activations, SLEEK supports clients across the
full campaign cycle, whilst leveraging our
platform and social channels to engage readers
across a wide range of touchpoints.
The following slide details the various creative
services SLEEK offers to our brand partners.
BRANDED EVENTS PHOTO
CONTENT Creating memorable experiences by leveraging
our connection to the creative community
& VIDEO SHOOTS
Building meaningful connections with brands Specializing in lookbooks and photo/video
through bespoke storytelling shoots, from concept to execution
INFLUENCER MEDIA PODCASTS
ACTIVATIONS PLACEMENT Telling in-depth stories through new and
innovative formats
Seeding new products and brands to our Amplifying supplied assets and campaigns
influential network across SLEEK’s channels
BRANDED Building meaningful connections with brands
through bespoke storytelling
CONTENT
Services
EVENTS Ideation & production
PHOTO Content strategy
& VIDEO SHOOTS Photo & video content
Branded editorials
INFLUENCER Talent sourcing
ACTIVATIONS Location scouting
MEDIA Social amplification
PLACEMENT
PODCASTSBRANDED CASE STUDY: CUPRA X SLEEK
CONTENT As part of Cupra’s “Create Your Own Path”
campaign, Cupra and SLEEK took to the streets
of Berlin to profile four creatives who are
forging their own paths.
EVENTS In the series, SLEEK followed our creatives as
they drove to various locations that they
credit for making them the people they are
today. Whether it was visiting the cafe where
PHOTO she wrote her first novel or the studio space
where he created his first painting, our
& VIDEO SHOOTS readers got a first-hand look at the places
that shaped each of our creatives.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED Creating memorable experiences by leveraging
our connection to the creative community
CONTENT
Services
EVENTS Product launches
PHOTO Panel talks
& VIDEO SHOOTS Exclusive dinners
Cocktail parties
INFLUENCER Event programming
ACTIVATIONS Guest management
MEDIA Event coverage
PLACEMENT Photo & video content
PODCASTSBRANDED CASE STUDY: HENNESSY X SLEEK
CONTENT To celebrate Hennessy’s collaboration with
graffiti artist Felipe Patone, SLEEK partnered
with Hennessy on an exclusive launch event.
EVENTS This special collaboration saw SLEEK providing
guest list management for 800+ members of
Berlin’s creative community,
along with extensive social and digital support
that included web articles, social posts,
PHOTO podcasts, video content, and newsletter
integration, to ensure that the event was a
& VIDEO SHOOTS guaranteed success.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED Specializing in lookbooks and photo/video
shoots from concept to execution
CONTENT
Services
EVENTS Lifestyle & product
PHOTO lookbooks
& VIDEO SHOOTS Ideation & production
Asset amplification
INFLUENCER Talent sourcing
ACTIVATIONS Location scouting
MEDIA Crew selection
PLACEMENT
PODCASTSBRANDED CASE STUDY: UNIQLO X SLEEK
CONTENT To promote the release of Uniqlo’s AW19
collection, SLEEK partnered with photographer
Jorge Perez Ortiz to create a bespoke lookbook
that was shot along the Mediterranean coast.
EVENTS Our focus for the lookbook was Uniqlo’s new
Cocoon trousers with light, wide-legged seams.
To visualise the flexibility and lightness of
the trousers, SLEEK enlisted two dancers who
PHOTO moved gracefully across the Ebro Delta,
resulting in a striking series of assets that
& VIDEO SHOOTS captured the collection in motion.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED Seeding new products and brands to our
influential network
CONTENT
Services
EVENTS Influencer search
PHOTO Talent relations
& VIDEO SHOOTS Seeding kit ideas
Production
INFLUENCER Quality assurance
ACTIVATIONS Social amplification
MEDIA Reporting & analytics
PLACEMENT
PODCASTSBRANDED CASE STUDY: MARCELL VON BERLIN X SLEEK
CONTENT To inspire readers during the lockdown, SLEEK
partnered with Berlin-based streetwear label
Marcell von Berlin to send special care packages
to influencers pulled from SLEEK’s extensive
EVENTS network of style-seekers.
Included in the kit was the latest issue of
SLEEK Magazine, along with an MvB branded face
mask, coffee, toilet paper, and MvB loungewear
PHOTO and attire. The initiative was a big success,
with recipients creating buzz across social
& VIDEO SHOOTS media and garnering vast PR coverage that
resulted in over 1 million social impressions.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED Amplifying supplied assets and campaigns
across SLEEK’s channels
CONTENT
Services
EVENTS Web banners
PHOTO Homepage takeovers
& VIDEO SHOOTS Print placement
Social posts
INFLUENCER Newsletter integration
ACTIVATIONS Editorial coverage
MEDIA
PLACEMENT
PODCASTSBRANDED CASE STUDY: LANVIN X SLEEK
CONTENT French luxury fashion house Lanvin tasked SLEEK
with amplifying their FW19 campaign across
SLEEK’s entire ecosystem.
EVENTS Acting as a media partner, we staged a complete
takeover of sleekmag.com that included premium
ad placement on the homepage, as well as ad
banner integration into each and every SLEEK
article. Additionally, we shared supplied
PHOTO assets on SLEEK’s social channels to ensure
that our audience had plenty of opportunities
& VIDEO SHOOTS to engage with the campaign.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED Telling in-depth stories through new and
innovative formats
CONTENT
Services
EVENTS Ideation & production
PHOTO Talent sourcing
& VIDEO SHOOTS Editorial coverage
Social amplification
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSBRANDED CASE STUDY: TELEKOM X SLEEK
CONTENT To offer insight into the future of creative
expression, SLEEK collaborated with Telekom
Fashion Fusion on a podcast that explored the
topics of digital beauty and virtual fashion.
EVENTS For this exclusive podcast, SLEEK interviewed
members of a growing community of artists
creating augmented reality (AR) face filters.
Three artists, from different backgrounds,
PHOTO shared their thoughts on how filters are
changing our perception of beauty and about
& VIDEO SHOOTS where digital fashion is headed.
INFLUENCER
ACTIVATIONS
MEDIA
PLACEMENT
PODCASTSPRICING
Media Placement
Full Page (FP) Double Page (DP) Inside Front Cover (IFC) IFC + Opening Spread Inside Back Cover (IBC) Outside Back Cover (OBC)
PRINT
10.5K€ 13K€ 11K€ 19K€ 11K€ 14.5K€
DIGITAL
Superbanner Half-page Ad Exclusive Newsletter Sponsored Newsletter Instagram Post Facebook Post
2.5K€ 3K€ 2.5K€ 1K€ 2.5K€ 1K€
OTHER
Branded Content, Events, Photo & Video Shoots, Influencer Activations, Site Skin/Takeovers, and Podcasts
Pricing available on request.
*Bundle packages available on request.CALENDAR SLEEK #68: Spring 2021 on sale:08.03.2021 copy deadline: 08.02.2021 advertisement deadline: 08.02.2021 SLEEK #69: Summer 2021 on sale:07.06.2021 copy deadline: 10.05.2021 advertisement deadline: 10.05.2021 SLEEK #70: Autumn 2021 on sale:06.09.2021 copy deadline: 09.08.2021 advertisement deadline: 09.08.2021 SLEEK #71: Winter 2021 on sale:06.12.2021 copy deadline: 08.11.2021 advertisement deadline: 08.11.2021
Alexanderstr. 7, 10178 Berlin
T +49 30 28 88 67 514
F +49 30 28 88 67 529
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