Story of Diamond Brief Deadline for Proposal - 22nd September 2021 - Creative ...

Story of Diamond Brief
Deadline for Proposal – 22nd September 2021

Project Overview
 Creative Diversity Network (CDN) is looking to appoint a producer or small production
 company to produce a ‘Story of Diamond’ video. This brief covers work to be
 undertaken by early December.

 Project Objective
 To mark the 5-year milestone of Diamond, the world’s leading diversity data system, we
 are commissioning a creative, concise, and engaging video which tells the story of how
 Diamond started and how it’s going.

 Diamond has rapidly become an influence within the UK broadcasting industry, and we
 want to commission a video which guides people through the history of Diamond whilst
 educating them on the movement that Diamond is committed to. This video is a chance
 for Diamond to tell its own story. We are hoping to capture Diversity & Inclusion in an
 upbeat and light-hearted manner to deliver the entire message Diamond carries.

 We ask that the finished product covers:
   • Information about what was happening before Diamond was available
   • A brief overview of how Diamond works and what it does
   • Progress made so far and optimism about the future

 About CDN
 The Creative Diversity Network amplifies the work that the UK Broadcast industry is doing
 around the diversity agenda, by capturing diversity and inclusion data to support the
 industry with honesty and openness to ensure that actions are undertaken for
 measurable progress.
 All the main UK broadcasters are members of the Creative Diversity Network as well as
 several prominent associations such as Pact, Bafta and Screenskills.

 Additional Background Information

 About Diamond
 Diamond is a cross-broadcaster diversity monitoring system used by BBC, ITV, Channel 4,
 ViacomCBS, UKTV and Sky. It collects diversity details about people who are making TV
 programmes – both on and off-screen. The data in the system is accessed by the Creative

Diversity Network and by the Diamond Broadcasters to produce reports about the
diversity of the people making programmes for the Diamond broadcasters.

Through regular reporting, we can track change and any progress made. This allows us to
be transparent about progress and enables us to hold the industry accountable. It also
gives us a clearer idea of where to focus our efforts as an industry. Our regular data
collection and reporting has increased the value of data and evidence in the industry and
encouraged others to take a more evidence-based approach.

Data is collected during the production phase of programme making. Producers enter the
names, email addresses and role type of programme participants (contributors) into an
online platform called Silvermouse. The system then automatically sends a diversity form
to contributors for them to complete and submit data about themselves into the system.
Producers also collect ‘perceived’ data. This is information about how on-screen
contributors might be perceived by audience viewers.

The purpose of Diamond is to understand the extent to which UK television reflects the
UK population. There was a lack of data collection before Diamond came about and
diversity was limited to ad hoc campaigns, and occasional audits.
With Diamond, broadcasters can now set clear targets and use Diamond as a
measurement and impact tool.
The results of this are evident to the public eye as you can witness improvement within
on-screen representation and there is a more open, ongoing, and more nuanced
conversation around diversity.

Please see Diamond reports here - https://creativediversitynetwork.com/diamond/diamond-
reports/

Contact Details
All queries and proposals in relation to this brief should be sent to:

Name(s): Blessing Abdul, Project Administrator, Diamond
Email(s): blessing@creativediversitynetwork.com

Note: it is important that all contacts with CDN are directed through the above
mentioned, as any other form of communication with CDN may lead to disqualification of
the response.

If it is found at any point when considering this brief that circumstances prevent you from
responding to it, please contact the above named person(s) as soon as possible.

Principles of the brief
All information contained in this brief is confidential, should be treated as “commercial in
confidence” by vendors and may not be passed on to any third party other than what is
strictly necessary for the purposes of submitting your quote.

All intellectual property rights in this brief and all materials provided by CDN in
connection with this brief are and shall remain the property of CDN and/or its business
partners and/or professional advisors. The vendor is only permitted to use such materials
solely for the purpose of preparing a proposal in response to this brief and not further or
otherwise.

The purpose of this document is to allow CDN to assess vendor backgrounds and
responses to use the resultant assessments in future decision making. CDN makes no
obligations accept any quote received.

If a vendor’s response to the RFQ were accepted, it would form part of the contract that
will be completed subsequently.

Vendors, by submitting a response to this brief are deemed to have acknowledged and
agreed to the conditions set out in this document.

Video Goal
The Story of Diamond Video
Aim of The Story of Diamond Video

We aim to showcase Diamond’s journey as the worlds unique diversity monitoring
system. Diamond is the first data collation tool to embrace collaboration and partnership
working across the UK’s leading broadcasters with the explicit intention to impact
appreciable change within the production industry and UK broadcasting. We aim to
ensure this video is enlightening and refreshing. We perceive this video to have Diamond
as the storyteller.

Expected content

A 3 – 5-minute video produced for those with an interest in social issues, data, and
diversity. Including people who are in the TV industry.

   •   Seeking creativity to produce a video that explains what Diamond is, and why it is
       important for the future of television.
   •   Original script which includes information about Diamond and the progression
   •   CDNs role in the creation and sustainability of diamond
   •   Provide 2 versions of the final video:
       - 1 BSL interpreted and subtitled
       - 1 Subtitled and audio described
Video examples:
Discussing data collection and reporting can sometimes come across as dull, and as
diversity is a serious subject, we feel that injecting some boldness can help to engage and
break the ice. We appreciate this type of style, but we’re open to other ideas.

   -   https://www.youtube.com/watch?v=gZigsQ0nk9s (Adam ruins everything)
   -   https://www.youtube.com/channel/UCfdNM3NAhaBOXCafH7krzrA (The
       Infographics show)

Audience

   •   Cast and crew of UK programmes
   •   People working in production who will be asked to complete a Diamond diversity
       form
   •   Audiences with a genuine interest in wider social issues and/or diversity and
       inclusion

Long term vision

   •   For this video to be an essential resource when providing insight to Diamond
   •   Placing diversity and data in the mainstream

The Requirements
 Essential

    •    Access to or can provide own shooting equipment
    •    Experience of working remotely with a team
    •    Evidence of similar work produced previously which is being able to bring life to
         complex issues in a concise and engaging way; ability to produce content which is
         accessible to a wide audience
    •    Clear understanding of the intersections and interconnectedness of equality,
         diversity, and inclusion
    •    Collaborative attitude
    •    We encourage applications from people who are under-represented in TV/film
         production
 Desirable

    •    Small production company or independent producer
    •    Familiarity with the Diamond project or efforts made by the TV industry to
         diversify content and workforce

Timetable and deliverables
20 Sept        Deadline for proposal (11:00am)

04 Oct         Work commences

20 Oct         Draft script

29 Oct          Final script

10 Nov          Draft video

24 Nov          Final video review

01 Dec          Final video

We would like for the video to be available to share with our board in early December.
The final delivered video should be:

    •    Available to release online with subtitles and audio described.
    •    Be engaging and accessible to a wide audience, with BSL interpretation.
    •    Have inclusion as part of its content

Mandatories

Proposals
Please provide an:

   •   Overview of your approach to this brief, including the people who will be working
       on this and their job titles.
   •   An example of previous, similar work.
   •   Timetable for delivery.
   •   A quote for this piece of work (incl. VAT). We anticipate the work will cost approx.
       £10k depending on breadth of the enquiry.
Quote Requirements
Please email all responses to the contact(s) listed on page 2 by the date requested. Please
attach to the email and mark in this document that the attachment is in place.

Submitted rates and prices are deemed to include all costs, insurances, taxes, fees,
expenses, liabilities, obligations, risk and other things necessary for the performance of
the requirement. Any charge not stated in the proposal as not being additional, will not be
allowed as a charge against any transaction under any resultant contract.
Terms and Conditions
Please provide a copy of your proposed terms and conditions. CDN reserves the right to
negotiate on points in the contract and receipt does not constitute acceptance of any
terms.

Service level agreement
Please attach a copy of your standard service level agreement.