EphMRA UK online meeting - 23 and 24 March 2021 Speaker bios

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 David Wright, Hello Ara, Conversational AI Market Research
David Wright is the AI Director for Hello Ara. Born in New Zealand, but based in London, he has
a Bachelor of Science Degree from the University of Canterbury and spent the last 8 years at
Kantar as Technical Innovation and Conversational AI Lead.

David spent the last 4 years developing Conversational AI market research, focussing on R&D of
the whole research process and AI tools to develop and refine this exciting new way of doing
research.

 Oren Wesler, Wikistrat
Oren Kesler has been with Wikistrat for the past 10 years, and he has been the company’s CEO
for the past 2 years. Prior to that, he was the company’s Director of Operations, responsible for
the development of products and crowdsourcing methodology. Oren is also an Adjunct Professor
at the Tel Aviv University executive MBA program, where he teaches on the value and use of
knowledge communities.

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 Jay Subramanian, Leo Pharma
Jay Subramanian, is the global MR lead for atopic dermatitis at LEO Pharma. She is an experienced
market research and insights professional whose career has spanned many big and small pharma
companies. She had been in global and US insights roles spanning the full life cycle of brands
from early development, launch, new indications/ formulations/ line extensions and Rx-to-OTC.
She has strong analytics and primary MR experiences among HCP, patients and payers.
Jay has a Masters in Information Management from Syracuse University as well as an MBA (Marketing)
& BS (Business and Accounting) from India. She is a strategic advisor to the Seton Hall University’s
Market Research Program and a champion for diversity and inclusion.

 Dani Heywood, Branding Science
Dani Heywood is the President of Branding Science, a consultancy and market research agency that
supports clients by informing the brand strategy all along the lifecycle of a product, from early market
understanding to positioning through development of communication platforms. She established
the US arm of the business in 2011 after 9 years in the industry at another market research agency
and 5 years at Unilever.
Dani holds a BSc and PhD in Biochemistry and Molecular Biology from Leeds University in the UK
and prides herself on blending high-level scientific understanding with a commercial background.
She is a Vistage member with a strong drive to improve Leadership skills across her organization and
is on the board of the Seton Hall Leadership program development.

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 Lucy Hind, Body Coach
Lucy Hind is an expert in non-verbal communication. She is also an award winning, critically
acclaimed Movement Director and Body Coach. Her work stretches from the Entertainment Industry
to the Business and Corporate world. Her work has taken her from the Opening Ceremony of the
London 2012 Paralympics Games to the West End, Broadway and International tours. The BBC,
Cbeebies and Amazon Prime have all called upon her expertise. She also works with small businesses,
large corporations and individuals aiming to improve their communication skills, refine authenticity
and trust and generate more business.
Lucy has years of experience helping professional women and men harness their own physical
capabilities to get what they want from their business relationships. This is far more than just
‘body language tips‘. With over 14 years experience and practise, and with clients ranging from
the Legal, Financial, Recruitment and Education sectors to TV presenters and ‘Sting’, she is delighted
to share these skills with you.

 Elizabeth Kehler, Adelphi Research
Elizabeth is Managing Director of Adelphi Research, leading our European based team. She has been
with Adelphi for over 10 years and has worked in the industry of strategic communications and market
insights for more than 25 years. Elizabeth has held roles over those years that have given her the
opportunity to work in situ across a number of global hubs, including New York, Hong Kong, Singapore
and, for the past fifteen, years in Europe. She has led Adelphi Research’s relationships with some of the
world’s largest pharma organisations and enjoyed many innovative engagements with these teams. As
a design thinking practitioner Elizabeth is energised by the unknowns and possibilities that are part of
strategic challenges and creative problem solving.

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 Kirsty Hope, Adelphi Research
Kirsty is a Director at Adelphi Research, and a member of the Leadership Team in our UK office. Kirsty is
passionate about developing new techniques that can add real value to research and engaging clients.
Kirsty has over 12 years’ experience in global pharmaceutical market research across a wide range
of methodologies. Kirsty has a background in Health Psychology and is known for her creative flair.
Kirsty leads our Prism™ team, focussing on application of Behavioural, Psychological and Social
models to elevate insights. She has been integral to Adelphi’s success in not only coming up with
smart ideas, but also ensuring they are implemented in a way that adds to the high-quality tools and
skills that are at our disposal.

 Roberto Cortese, Elma Research
Highly accomplished and inquisitive individual with successful track record in delivering high
quality insight programmes at a global scale. With 15 years of experience across research agencies,
client organisations and branding and communication consultancies, I help to solve complex
business questions with a holistic mindset, identifying clear and motivating solutions. My current
passion is to develop new ideas and outputs to create higher research impact and make results
live longer.

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 Gregg Quy, Elma Research
A results orientated researcher with a special interest in behavioural economics & cultural insight.
Gregg has over 14 years’ experience working in insights across a range of Pharma & Healthcare
clients, with experience conducting research projects in over 25 different countries. As a qualified
psychologist, Gregg has a passion for understanding people and how to creatively motivate behaviour.
Gregg has a penchant for strategic story-telling and enjoys bridging the human context and
lived experience with helping organisations grow.

 Rhoda Schmuecking, Ipsos MORI
Rhoda Schmuecking is head of Ipsos’ Virology & Vaccines Centre of Expertise and also oversees all
Ipsos’ non-oncology healthcare syndicated services, including those currently running in virology and
vaccines. She has over 25 years of experience in global healthcare market research, 20 of which have
been focused on Ipsos’ Real World Evidence dataset. Rhoda has been a member of the EphMRA Data
& Systems Committee since 2018.

EphMRA UK online meeting
23 and 24 March 2021
Speaker bios

 Danniel Wain, Daniel Wain Consulting
Daniel Wain specialises in learning and development consultancy, and trains and coaches in a
range of business, communication and relationship skills, both within the insight industry and more
widely. He is a Fellow of the Market Research Society (MRS), Chartered Fellow of the Chartered
Institute of Personnel & Development (CIPD) and Fellow of the Royal Society of Arts, as well as
a full member of ESOMAR, the Society of Authors, the Writers’ Guild of Great Britain and the UK
actors’ union Equity.
He started his business career as a market researcher 30 years ago, specialising in customer
satisfaction, service measurement and mystery customer research. He then spent several successful
years as a business developer, working for clients as varied as Audi, Boots, Royal Mail, Transport
for London, Virgin and Unilever, before becoming Worldwide Director of Learning & Development
at Research International, responsible for developing and driving RI’s L&D strategy across its
global network of 56 offices.
Since founding Daniel Wain Consulting Limited in 2007, his clients have included most of the global market research agencies, as well as a wide
range of smaller consultancies both within the UK and internationally. He has also worked with many clientside insight teams at organisations such
as Avon, the BBC, BT, Capita, Coca-Cola, Hewlett-Packard, the House of Commons, Ofcom, PwC, the Schoen Clinic, Telia Sonera, Tesco Bank,
Transport for London, the U.S. Embassy, Utility Warehouse and Waitrose, as well as with industry bodies such as the Association for Qualitative
Research, the Association of Users of Research Agencies, the British Healthcare Business Intelligence Association, ESOMAR, the General Insurance
Market Research Association, the Insight Management Academy and the MRS.
He is also an accomplished conference speaker, winning the Best Presented Paper Award at the 2006 MRS Conference, the audience vote at the 2009
BIG Conference and the Big Thinkers debate at the 2010 MRS Conference. Since first appearing at the 2012 ESOMAR Congress in Atlanta, Daniel
has spoken at various ESOMAR conferences, including the 2014, 2016 & 2018 Summer Academies, the 2015 Congress in Dublin and ESOMAR’s first
ever ‘Bootcamp’ in Seattle in 2017. He has also presented and chaired at many HR industry conferences, including for the CIPD and the Broadcast
Training & Skills Regulator, and has addressed the World HR Congress. In 2015, he delivered a guest webinar on Communicating Insights for MR
Week, the world’s largest online market research event.