Design Driven Development - June 4th, 2020 - VDI Webinar - ma design
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June 4th, 2020 – VDI Webinar Design Driven Development
Developers know: Waterfall is bad ?
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uxma.com Godafoss, Iceland; Source: Shutterstock 483878155 6/4/2020
Moin.
Ich bin Eckhard Anders
Informatiker
Software Architekt
Projektmanager
#cleancode
#leanmanagement
#developerexperience
eckhard.anders@uxma.com
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uxma.com 6/4/2020
Ein Team aus Machern und Denkern,
die tun was sie lieben.
70+ 35 3+1
Beste Köpfe im Team Jahre Erfolg im Markt Kiel, Hamburg, Dresden
& Würzburg
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uxma.com 6/4/2020
Standorte
UXMA Kiel UXMA Dresden UXMA Hamburg
Hauptstandort seit 1985 Seit 2012 Seit 2019
Campus mit zwei Gebäuden Auf dem Gelände der Direkt am Bahnhof Altona
„Zeitenströmung“
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uxma.com 6/4/2020
Main industries
Industry IoT Agriculture
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uxma.com 6/4/2020
Home Connect – IoT für den Haushalt
20.000 +
Personentage
Erfahrung im
Smart Home
Seit 2011
Umfassendes
Partnering
10+
Internationale
Entwicklungsteams
Leistungen
Konzeptentwicklung für die Plattform Markenübergreifendes Look and Feel
Web- & App-Entwicklung Einbindung neuer Produktgruppen und
Geschäftsmodelle
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uxma.com 6/4/2020
BHS Corrugated – ganzheitliche UX
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einheitliche
Designsprache
für 23 Module
60%
der
Bedienelemente
eingespart
Entwickelt mit
Leistungen
Ganzheitliche Produktentwicklung der Prototyping und Entwicklung eines
Anlage und Nutzerschnittstellen in enger Produktstyleguides
Abstimmung mit der Konstruktion
Entwicklung von Interaktionskonzept und
Look and Feel
uxma.com
Agenda
User Design Driven Take
Findings
Experience Development Aways
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uxma.com 6/4/2020
Some thoughts
about
User Experience
& Design
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uxma.com 6/4/2020The beauty and the beast.
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uxma.com Quelle: Pinterest 6/4/2020Creating product value
User Experience
Usability
Utility
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uxma.com Source: http://thenewcode.com 6/4/2020Common sample Usability
Bad Good
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uxma.com Source: http://thenewcode.com 6/4/2020Usability & UX
UI A UI B User Experience
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uxma.com Source: Focused Collection 181896704 6/4/2020User Experience encompasses all aspects of
the end-user's interaction with the
company, its services, and its products.
UX Definition
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uxma.com 6/4/2020Kano model Satisfaction
Delighters
Performance needs
- +
Functionality
Basic needs
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uxma.com https://en.wikipedia.org/wiki/Kano_model 6/4/2020Findings
from
daily work
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uxma.com 6/4/2020Who do you work for?
≠
Usage Experts User
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uxma.com Source: Shutterstock 1100733734 and 621656195 6/4/2020What about your company?
6 Institutionalised UX
UX is part of business strategy
5 Integrated UX
User-centered & focussed process
4 Managed UX
Involving UX in projects and departments
3 Project-based UX
UX as a part of a project (Testing, …)
2 Ad-Hoc UX
Some colleagues dabble in UX
1 No UX-Awareness
Usability and UX are not part of the game
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uxma.com UX maturity level by Steffen Weichert / UX Management 6/4/2020Designer vs
Developer
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uxma.com Left: Design | Right: Development ;-) 6/4/2020Hard to handle
User‘s needs
*
Technical Requirements Business‘ needs
* Where the magic happens
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uxma.com 6/4/2020Designed vs. delivered
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uxma.com Quelle: Giphy.com 6/4/2020UX Waterfall?
Think Build
Requirements UX Design Developers
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uxma.com 6/4/2020Build Measure Learn Cycle Build
Build
Learn Measure
Build
Learn Measure
Number of Iterations
Learn Measure
Spaghetti Code
Cost of carry
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uxma.com 6/4/2020Build Measure Learn Cycle
Prototype Build
Learn Measure Learn Measure
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uxma.com 6/4/2020YAGNI
„
You Aren‘t Gonna Need It
Right feature,
Wrong feature Right feature
built wrong
Cost of building Cost of repair
Cost of carry Cost of delay
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uxma.com Martin Fowler: https://martinfowler.com/bliki/Yagni.html 6/4/2020„Scrum works!
You only need a very good
Product Owner“
Quote from session about software quality.
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uxma.com 6/4/20209 weeks to get something?
„Hey, we need an additional property on news content type. Can you support us?“
Team „Sure! No problem! You‘re welcome!“ Team
Mobile CMS
„With luck we`ll release it in 9 weeks on production“
Backlog Develop System Test
3 weeks sprint 3 weeks sprint 3 weeks sprint
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uxma.com 6/4/20204.6 5.0
SAFe® – Scaled Agile Framework
Professional Scrum Foundations
Professional Scrum Master
Professional Scrum Master II
Professional Product Owner
Professional Product Owner II
Professional Scrum Developer
Professional Scrum with Kanban
Professional Scrum with UX
Scaled Professional Scrum
Leading SAFe® 5.0
SAFe® 5.0 Scrum Master
SAFe® 5.0 Advanced Scrum Master
SAFe® 5.0 Product Owner / Manager
Leading Agile Transformations
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uxma.com scaledagileframework.com 6/4/2020Agile
Manifesto
It‘s about culture and mindset!
Everyone respects other members for their skills, talents,
competencies …
Everyone is open to share knowledge and skills
Active feedback is appreciated and used for continuous
improvement
All persons in the team treat each other like adult
individuals and value any individuality
Clean Agile –
Back to Basics!
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uxma.com agilemanifesto.org 6/4/2020Design
Driven
Development
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uxma.com 6/4/2020From ideas to first release
UX Innovation Process Agile Development
Release
Roadmap Backlog
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uxma.com 6/4/2020UX Innovation / Sprint 0
Problem Solution
Prototyping
Testing
Key findings
Roadmap Backlog
Measurement
Process Market Personas Touchpoints Sketches Product Vision Technology
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Domain Model Roles Core Architecture uxma.com 6/4/2020Iterative development
Scrum / Kanban / Scrum-like
Backlog
Planning Concepts Test Architecture Code Test Releases
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uxma.com 6/4/2020Product development team work
As it (often) is.
Planning
Concepts
Test
Architecture
Code
Test
Releases
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uxma.com 6/4/2020Product development team work
How it should be…
Concepts
Test
Planning
Architecture
Releases
Code
Test
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uxma.com 6/4/2020Product development team work
How we do it.
Concepts
Test Code
Planning
Test
Releases Architecture
uxma.com 6/4/2020
40How to do it „Agile“?
Planning Concepts Test Architecture Code Test Releases
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uxma.com 6/4/2020How to do it „Agile“?
Epic A.1
Epic B.1
Epic C.1
Epic A.2
Epic F.1
Epic A.3
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uxma.com 6/4/2020How to do it „Agile“?
Epic A.1
Epic B.1
Epic C.1
Epic A.2
Epic F.1
Epic A.3
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uxma.com 6/4/2020How to scale?
Design solution process Parallel agile development
Release
1 Problem Solution 1 Team A Epic
2 2
Team B
3 3
4 Experts from 4
product teams Team C
Dependencies
Stories /
Epics Features
Measurement
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uxma.com 6/4/2020Just a simple
sample …
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uxma.com 6/4/2020“As a potential conference attendee, I want
to be able to register for the conference
online, so that registration is simple and
paperless.“
User Story by Product Owner
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uxma.com 6/4/2020Simple sample
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uxma.com 6/4/2020Simple sample
≠
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uxma.com 6/4/2020Simple sample
≠ ≠
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uxma.com 6/4/2020Take aways
Key insights
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uxma.com 6/4/2020Many small Waterfalls are
maybe not that bad!
Source: Shutterstock 1284886135 53
uxma.com 6/4/2020User centered workflow
supports software architecture
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uxma.com 6/4/2020Continuous prototyping
supports the team to own the product
and to manage the stakeholder.
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uxma.com 6/4/2020Don’t forget the user.
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uxma.com 6/4/2020Thank you.
Get in touch!
Eckhard Anders
Software Architect / CEO
+49 431 80002-263
eckhard.anders@uxma.com
Bastian Oloff
Head of Business Development
+49 431 80002-656
+49 173 7509667 mob.
bastian.oloff@uxma.com
© UXMA GmbH & Co. KG all rights reserved. Do not share without permission.
Image sources: UXMA, Shutterstock, Adobe Stock.Questions?
Remarks?
Feedbacks?
Ideas?
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