DESIGN PORTFOLIO 01 - Sportsbeat

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DESIGN PORTFOLIO 01 - Sportsbeat
DESIGN PORTFOLIO

                     01

                     2019 - 20
     SELECTED WORK
DESIGN PORTFOLIO 01 - Sportsbeat
Innovative,
  2
                   Creative,
                   Passionate,
                   Experienced.
DESIGN PORTFOLIO
DESIGN PORTFOLIO 01 - Sportsbeat
BEAT MEDIA GROUP
Table
Of Contents

01   Track Cycling World Cup     3
02   Premiership Rugby
03   Glasgow 2019
04   Guinness PRO14
05   Six Day Cycling
06   Seasonal graphics
07   Contract Publishing
DESIGN PORTFOLIO 01 - Sportsbeat
Beat Media Group
                   WHO WE ARE

                   Everybody loves a story.

                   Stories can make us cheer, dance, laugh, cry. A good story can take us around
                   the world, to another world or make us want to change the world. We
                   tell stories of unbreakable human spirit, stories of big ambition and grand
                   designs. We tell stories of triumph and struggle for clients big and small. We
                   tell stories for the world’s media, reaching millions every week, using every
  4                tool for every platform.

                   We tell stories for the biggest brands and the most admired names. And we
                   do it from morning until night. Every day. We are multimedia agencies, with
                   a committed team of editorial, design and communications creatives who
                   produce agenda-setting content from offices in London and Manchester. We
                   are experts and thought leaders in the ever-evolving digital landscape.
DESIGN PORTFOLIO

                   We are storytellers who paint our pictures with words, pictures, graphics
                   and emojis on every canvass, from newsprint to Instagram Stories. Because
                   nothing beats a good story. And telling stories is what we do.

                   So - what’s your story?
DESIGN PORTFOLIO 01 - Sportsbeat
Section
                        Tissot UCI Track
                        Cycling World Cup

  8
DESIGN PORTFOLIO

                        01.   NEW GRAPHIC STYLE
                        02.   CAROUSEL FACEBOOK ADVERTISEMENT

                   01
                        03.   LEE VALLEY VELOPARK INFOGRAPHIC
                        04.   SESSION GRAPHICS
                        05.   MAGIC 50
                        06.   PANINI STICKER BOOK
DESIGN PORTFOLIO 01 - Sportsbeat
BEAT MEDIA GROUP
Description
In spring 2018, British Cycling appointed Beat Media Group
brand Sportsbeat as the digital agency for the Tissot UCI
Track Cycling World Cup in London.

Our wide-ranging brief included social media management,
video production, media syndication, marketing and PR as
well as graphic design.

We worked closely with the British Cycling comms and
marketing teams, as well as key stakeholders, to design and       9
deliver a suite of compelling social media assets that helped
drive reach and engagement while also giving their owned
channels a distinctive look and feel.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
DESIGN PORTFOLIO 01 - Sportsbeat
01. NEW GRAPHIC STYLE
                   Client : Track Cycling World Cup
                   Years : 2018

                   DESCRIPTION
                   In the build up to the Track Cycling World Cup,
                   we were tasked with creating a new look for
                   graphic content going on social feeds. As a starting
                   point the brand guidelines included a colour
                   palette (see left) and the custom typeface.

                   The typeface in particular is an essential element
                   of the graphics suite with a ‘track’ line effect
                   applied on top of the font ‘Druk Condensed Super’.
                   It is used throughout and works best when utilised
                   in conjunction with the striking brand colour options.
10                 All photography used has a series of Photoshop
                   filters applied. This gives the imagery an
                   illustrative appearance which compliments the
                   overall design.
DESIGN PORTFOLIO
DESIGN PORTFOLIO 01 - Sportsbeat
BEAT MEDIA GROUP
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DESIGN PORTFOLIO 01 - Sportsbeat
DESIGN PORTFOLIO

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DESIGN PORTFOLIO 01 - Sportsbeat
13

BEAT MEDIA GROUP
02. CAROUSEL FACEBOOK
                   ADVERTISEMENT

                   Client : Track Cycling World Cup
                            British Cycling
                   Years : 2018

                   DESCRIPTION
                   As part of the promotional campaign for the
                   London event in December, a carousel ad was run
                   on Facebook and Instagram. The brief outlined
                   the need to grab the viewers’ attention with
                   eyecatching design, driving audiences to engage
                   with the content and complete the call to action
14                 associated with each post.

                   Using brand identity and methodologies, the
                   message ‘Back To The Track’ was spread across
                   each section of the ad. Imagery of high profile        CUSTOM BRAND TYPEFACE
                   riders who would be competing were used
                   throughout. The first three colour schemes were
                   representative of an individual brand colour -
                   before mixing all three together in the final frame.

                   Reception for this project was very positive and
DESIGN PORTFOLIO

                   a good pointer to how the new style would be
                   received over the course of the campaign.
BEAT MEDIA GROUP
PROCESS

                                                                                                                                    15

      Stage 1: Image selection   Stage 2: Image masking   Stage 3: Textured colour background   Stage 4: Filters applied to image
03. LEE VALLEY VELOPARK
                   INFOGRAPHIC

                   Client : Track Cycling World Cup
                             British Cycling
                   Years : 2018

                   DESCRIPTION

                   The 2018 Track Cycling World Cup event in London was
                   held at Lee Valley VeloPark (the same venue as the
                   2012 Olympics). In the build up to this we recieved an
                   infographic brief to promote the venue itself.

                   Titled ‘Lee Valley in Numbers’, the concept involved
16                 displaying facts split in to six sections (see right) which
                   each had a relevant fact & graphic.

                   Each section was constructed individually using the
                   same process as previous projects. Finally these separate
                   elements were combined on a textured tri-colour
                   background layer (on brand).
DESIGN PORTFOLIO
BEAT MEDIA GROUP
PHOTOS PROVIDED BY LEE VALLEY VELOPARK & SWPIX

PROCESS

                                                 17
04. SESSION GRAPHICS

                   Client : Track Cycling World Cup
                   Years : 2018

                   DESCRIPTION

                   During the London event, session graphics were created
                   for social so event timings were easily accessible. These
                   were also linked back to the official website.

                   Visually similiar to the entire suite, and divided in to
                   sessions per-day, these graphics were a useful source of
                   information on social media platforms.

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DESIGN PORTFOLIO
19

BEAT MEDIA GROUP
05. MAGIC 50

                   Client : Track Cycling World Cup
                   Years : 2018

                   DESCRIPTION
                   Initially created for the ‘Pursuit of the Magic 50’
                   social campaign. In the build up to the London
                   event Great Britain had been on 46 gold medals at
                   the venue. Subsequently a series of ‘countdown’
                   posts were pushed out on social in anticipation of
                   Great Britain reaching 50.
20
                   The design and feel of this original campaign
                   was adapted to suit medal winner graphics and
                   promotional posts.
DESIGN PORTFOLIO
21

BEAT MEDIA GROUP
06. STICKER BOOK

                   Client : Track Cycling World Cup
                            British Cycling
                   Years : 2018

                   DESCRIPTION
                   Inspired by the PANINI 2018 FIFA World Cup
                   sticker collection, we created a sticker book team
                   announcement graphic.

                   This template was first used on social to promote
                   the British para-cyclists, who would be taking part
22                 in the Track Cycling World Cup for the first time.

                   It was also adapted to promote the international
                   riders who would be competing in London.
DESIGN PORTFOLIO
23

BEAT MEDIA GROUP
Section
                        Premiership Rugby

24
DESIGN PORTFOLIO

                   02
                        01.   MATCH GRAPHICS
                        02.   EUROPEAN/CUP MATCH GRAPHICS
                        03.   TEAM ANNOUNCEMENTS
                        04.   END OF YEAR GRAPHIC
BEAT MEDIA GROUP
Description
Beat Media Group is the retained content agency for the
Gallagher Premiership, the UK’s leading professional
rugby competition.

Over the past decade our responsibilities have grown
to include video production, photography, social media
management and listening, content creation and graphic
design.

For the past three seasons we have worked closely with         25
the Gallagher Premiership team to develop a suite of social
media graphics that reflected the competition’s brand values
and changes in title sponsor.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. MATCH GRAPHICS
                   Client : Premiership Rugby
                   Years : 2018-19

                   DESCRIPTION
                   The social media match graphics suite for the
                   2018/19 season was created over a four month
                   period. Brand guidelines were based around
                   the sponsor Gallagher’s colour scheme and an
                   emphasis was placed on match information.

                   Balancing a wealth of information with strong
                   imagery was challenging. However, the end result
                   was a success - the wide range of different graphic
                   content in the suite has been consistently well
                   received on social media.

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DESIGN PORTFOLIO
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BEAT MEDIA GROUP
DESIGN PORTFOLIO

                   28
29

BEAT MEDIA GROUP
02. EUROPEAN/CUP MATCH
                   GRAPHICS

                   Client : Premiership Rugby
                   Years : 2018-19

                   DESCRIPTION
                   Alongside the domestic graphics, a suite of
                   European and domestic cup competition graphics
                   were also created.

                   A key difference between both is the European
                   variants colour scheme is predominantly red
                   and purple.

30                 Inclusion of European team logos and competition
                   branding options are the other key differences.
DESIGN PORTFOLIO
31

BEAT MEDIA GROUP
03. TEAM ANNOUNCEMENTS

                   Client : Premiership Rugby
                   Years : 2018-19

                   DESCRIPTION
                   A mainstay of the 2018/19 graphics for both the
                   domestic & European suites are the player field
                   team announcement templates.

                   Key features include displaying the starting 15
                   player’s positions using photography and all other
                   necessary match information. The templates have
                   also been used to announce England international

32                 match day squads.
DESIGN PORTFOLIO
04. END OF YEAR GRAPHIC

                                                     BEAT MEDIA GROUP
Client : Premiership Rugby
Years : 2018-19

DESCRIPTION
At the end of every calendar year Beat Media
Group produce an infographic for Premiership
Rugby. Displaying a number of interesting and
impressive stats, the design reflects the graphics
suite from the respective season.

                                                     33
Section
                        European Athletics
                        Indoor Championships
                        Glasgow 2019
34
DESIGN PORTFOLIO

                   03   01. AD SERIES
                        02. 100 DTG POST
BEAT MEDIA GROUP
Description
Following our successful partnership at the 2017 Badminton
World Championships in Glasgow, Beat Media Group was
chosen as the digital content agency for the 2019 Euopean
Indoor Athletics Championships by Glasgow Life, the event
delivery agency.

Our role includes social media management and strategy,
designing and promoting paid social campaigns, website
content and syndication, video production and providing an
event-week team on the ground at The Emirates Arena.          35
We also worked closely with their existing digital brand to
create a range of creative assets to push out across their
channel, which supported and reinforced key messaging and
drove brand awareness.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
01. AD SERIES
                   Client : Glasgow 2019 Athletics
                   Years : 2018-19

                   DESCRIPTION
                   To promote the event we were commissioned to
                   produce a number of language specific ads to run
                   on social media channels.

                   Design-wise these ads reflect which country the ad
                   was aimed at. National flags and athletes enforce
                   the native language use on the different iterations.

36
DESIGN PORTFOLIO
37

BEAT MEDIA GROUP
02. 100 DTG POST
                   Client : Glasgow 2019 Athletics
                   Years : 2018-19

                   DESCRIPTION
                   In line with the brand identity, this ad was run
                   on social channels 100 days before the event is
                   scheduled to take place in March 2019.

                   Using Laura Muir as the image subject is common
                   throughout the suite because of her role as
                   ambassador for the championships and success on
                   the global stage as a local athlete.

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DESIGN PORTFOLIO
39

BEAT MEDIA GROUP
Section
                        Guinness PRO 14

40
DESIGN PORTFOLIO

                   04   01. MATCH GRAPHICS
                        02. DREAM TEAM CARDS CONCEPT
BEAT MEDIA GROUP
Description
Beat Media Group has been a retained content agency for
the Guinness PRO14 since 2011.

Working closely with their comms team, key stakeholders and
sponsors, we provide all the match reports and tournament
news for the website and their social channels, as well as a
live match video clipping service as our responsibilities have
continued to grow year-on-year.

That includes working with their existing design suppliers to    41
produce complementary in-match and matchday graphics
that populate their social channels and are pushed out
through our social media publishing partner Playing Surface.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. MATCH GRAPHICS
                   Client : Guinness PRO14
                   Years : 2018-19

                   DESCRIPTION
                   This season the Guinness PRO14 2018/19 match
                   graphics suite took a more simplistic approach
                   with the focus on celebrating the best of the
                   action imagery supplied by Inpho.

                   Editing match photography on Photoshop by
                   adding filters and applying overlaying textures
                   made them stand out even more.

42
DESIGN PORTFOLIO
43

BEAT MEDIA GROUP
02. DREAM TEAM CARDS

                   Client : Guinness PRO14
                   Years : 2018

                   DESCRIPTION
                   At the end of the 2017/18 season we were
                   commissioned to produce a concept for the reveal of
                   the season’s Dream Team.

                   Based on traditional sports trading cards these were
                   designed to drive meaningful engagement and kick-
                   start conversation among digitial audiences.

44
DESIGN PORTFOLIO
45

BEAT MEDIA GROUP
Section
                        Six Day Cycling

46
DESIGN PORTFOLIO

                   05   01. FÖRSTEMANN ANNOUNCEMENT
                        02. IMAGE TEMPLATE
BEAT MEDIA GROUP
Description
Beat Media Group has been a retained content agency working
for the Madison Sports Group since the launch of the Six Day
London flagship event in 2015.

Over the past five years, our role was grown to encompass
social media management, website content and syndication,
live video clipping through our cloud-based video production
partner Tellyo, as well as content teams on the ground at
events in London, Berlin, Copenhagen and Mallorca.
                                                                  47
We have consistently worked with their existing graphic design
partners to complement and enhance existing their existing
digital brand with specific creative graphics and animations to
help their content sit apart from other cycling events.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. FÖRSTEMANN ANNOUNCEMENT

                   Client : Six Day Cycling
                   Years : 2018

                   DESCRIPTION
                   One of the most recognisable sprint cyclists on the
                   roster, Robert Förstemann is always a crowd
                   favourite. Perhaps his most defining feature
                   are his enormous legs - something he is very
                   aware of, dubbing himself ‘Quadzilla’.

                   A humorous way to announce his participation
                   in the event was to create a pastiche of the
                   1998 Godzilla poster.

48
DESIGN PORTFOLIO
02. IMAGE TEMPLATE

                                                BEAT MEDIA GROUP
Client : Six Day Cycling
Years : 2018

DESCRIPTION
Event-week imagery and event branding is used
by the social and design teams to drive brand
awareness in the socia space.

                                                49
Section
                        Seasonal graphics

50
DESIGN PORTFOLIO

                   06
                        01.   VELO ACTUALLY
                        02.   FESTIVE TICKET PUSH
                        03.   HALLOWEEN XV
                        04.   GALLAGHER CHRISTMAS CLASSICS
BEAT MEDIA GROUP
Description
We work closely with our clients to tell their story
throughout the year.

This means collaborating with our in-house social team to
deliver compelling and timely design content that celebrates
each event’s brand identity and is specific to their campaign.

                                                                 51

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. VELO ACTUALLY

                   Client : Track Cycling World Cup
                   Years : 2018

52
DESIGN PORTFOLIO
02. FESTIVE TICKET PUSH

                                  BEAT MEDIA GROUP
Client : Glasgow 2019 Athletics
Years : 2018

                                  53
03. HALLOWEEN XV

                   Client : Premiership Rugby
                   Years : 2018

54
DESIGN PORTFOLIO
02. GALLAGHER CHRISTMAS

                             BEAT MEDIA GROUP
CLASSICS

Client : Premiership Rugby
Years : 2018

                             55
Section
                        Contract Publishing

56
DESIGN PORTFOLIO

                        01.   C O M M O N W E A LT H G A M E S M E D I A G U I D E

                   07
                        02.   P Y EO N G C H A N G M E D I A G U I D E
                        03.   P Y EO N G C H A N G M E D I A H A N D B O O K
                        04.   S O C H I 2014 M E D I A G U I D E
                        05.   PREMIERSHIP RUGBY MAGAZINE
BEAT MEDIA GROUP
Description
Our designers have experience working with some of the
biggest names in publishing and those high standards are at
the heart of our contract publishing service.

We provide totally outsourced solutions to publishers and
organisations – from concept to delivery, design to editorial
and print sourcing.

From handbooks to magazines, camera-ready pages to
websites, we deliver a fully-integrated solution and your       57
needs are at the centre of our service.

Clients include Premiership Rugby, Team GB, Paralympics GB
and Commonwealth Games England and we are proud of our
record of delivering against challenging deadlines.

TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. C O M M O N W E A LT H G A M E S
                   MEDIA GUIDE

                   Client : Commonwealth Games England
                   Years : 2018

                   DESCRIPTION
                   Beat Media Group were commissoned by
                   Commonwealth Games England to produce the
                   media guide for the Gold Coast games in 2018.

                   As well as product design and development and
                   digital branding, our team supplied all editorial and
                   athlete profile content to ensure every member

58                 of the attending media had the information they
                   needed to enjoy a successful games.
DESIGN PORTFOLIO
59

BEAT MEDIA GROUP
DESIGN PORTFOLIO

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61

BEAT MEDIA GROUP
02. P Y EO N G C H A N G M E D I A G U I D E

                   Client : Team GB
                   Years : 2018

                   DESCRIPTION
                   Beat Media Group partnered with Team GB for the third
                   successive Olympic Games (including Sochi 2014 and Rio
                   2016) to design, produce and deliver the media guide for
                   the PyeongChang Winter Olympics.

                   Our designers worked closely with the Team GB content
                   team to produce a visually stylish but functional document

62                 that complemented Team GB’s wider digital content look
                   and feel and embraced the governing boy’s forward-
                   thinking brand values.
DESIGN PORTFOLIO
63

BEAT MEDIA GROUP
03. P Y EO N G C H A N G M E D I A
                   HANDBOOK

                   Client : Team GB
                   Years : 2018

                   DESCRIPTION
                   The Team GB media handbook for the PyeongChang
                   Olympic Games was delivered as part of our role as a
                   retained agency in 2018.

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DESIGN PORTFOLIO
65

BEAT MEDIA GROUP
04. S O C H I 2014 M E D I A G U I D E

                   Client : Team GB
                   Years : 2014

                   DESCRIPTION
                   This project allowed our design team to bring their
                   creative flair, which was delivered in both print
                   and digital formats to hundreds of print, online and
                   broadcast media in the run up to and during the
                   Sochi 2014 Winter Olympics.

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DESIGN PORTFOLIO
67

BEAT MEDIA GROUP
05. P R E M I E R S H I P R U G BY
                   MAGAZINE                                                THE OFFICIAL MAGAZINE OF
                                                                                               dSaSSaSaSaSaSaSaS

                   Client : Premiership Rugby
                   Years : 2014-17

                   DESCRIPTION
                   Since 2014 we have produced the annual official
                                                                           2016/17
                   Aviva Premiership Rugby magazine, from design to
                   sourcing and commissioning content to sub-editing
                   and production.                                         Club-by-Club guide
                                                                           Full Fixtures
                   We also worked with England rugby legend Jonny          + tv listings
                   Wilkinson in the build-up to the 2015 Rugby World

68                 Cup in England to produce his authorised guide to       runners and riders
                   the tournament.                                         niCk Cain runs through the 12
                                                                           aviva PremiershiP rugby teams
                                                                                        seven to Follow!
                                                                                        - Jeremy gusCott PiCks
                                                                                        out the best new additions
DESIGN PORTFOLIO

                                                                                                                                                       £4.95
                                                                             Plus european rugby Champions Cup l european rugby Challenge Cup
                                                                       2    AvivA PremiershiP rugby OfficiAl mAgAzine 2013/14   premiershiprugby.com
BEAT MEDIA GROUP
S A R AC E N S

                                                                                                                                                                                                                                                            Sunday 27th November
                                                                                                                                                                                                                                                           13:00 Saracens v Gloucester Rugby                        Allianz Park
                                                                                                                                                                                                                                                           14:30 Wasps v Sale Sharks                               Ricoh Arena
                                                                                                                                                                                                                                                           15:15 Harlequins v Bath Rugby                     Twickenham Stoop
                                                                                                                                 Alex Goode had                                                                                                            ROUND 10

                                                                                                                                                                           FIXTURES
                                                                                                                                 the season of his                                                                                                         Friday 2nd December
                                                                                                                                 life last term
                                                                                                                                                                                                                                                           19:45 Sale Sharks v Exeter Chiefs                    AJ Bell Stadium
                                                                                                                                                                                                                                                           Saturday 3rd December

                                                                                                                                                                           2016/17
                                                                                                                                                                                                                                                           15:00 Bath Rugby v Saracens                       Recreation Ground
                                                                                                                                                                                                                                                           16:30 Gloucester Rugby v Bristol Rugby                    Kingsholm
                                                                                                                                                                                                                                                           17:00 Leicester Tigers v Northampton Saints            Welford Road
                                                                                                                                                                                                                                                           Sunday 4th December
                                                                                                                                                                                                                                                           15:00 Newcastle Falcons v Harlequins                   Kingston Park
                                                                                                                                                                                                                                                           15:00 Worcester Warriors v Wasps                            Sixways
                                                                                                                                                                           ROUND 6
                                                                                                                                                                                                                                                           ROUND 11
                                                                                                                                                                            Friday 7th October
                                                                                                                                                                                                                                                           Friday 23rd December
                                                                                                                                                                           19:45 Bath Rugby v Sale Sharks                           Recreation Ground
                                                                                                                                                                                                                                                           19:45 Northampton Saints v Sale Sharks             Franklin’s Gardens
                                                                                                                                                                            Saturday 8th October
                                                                                                                                                                                                                                                           Saturday 24th December
                                                                                                                                                                           15:00 Newcastle Falcons v Bristol Rugby                       Kingston Park

    SARACENS PUT
                                                                                                                                                                           15:00 Harlequins v Northampton Saints                          Twickenham       13:30 Saracens v Newcastle Falcons                       Allianz Park
                                                                                                                                                                           15:00 Exeter Chiefs v Gloucester Rugby                           Sandy Park     14:00 Wasps v Bath Rugby                                 Ricoh Arena
                                                                                                                                                                           15:00 Leicester Tigers v Worcester Warriors                   Welford Road      15:00 Exeter Chiefs v Leicester Tigers                    Sandy Park
                                                                                                                                                                            Sunday 9th October                                                             Monday 26th December
                                                                                                                                                                           15:00 Saracens v Wasps                                          Allianz Park    15:00 Bristol Rugby v Worcester Warriors                 Ashton Gate

    FAITH IN THE
                                                                                                                                                                           ROUND 7                                                                         Tuesday 27th December
                                                                                                                                                                                                                                                           16:00 Harlequins v Gloucester Rugby             Twickenham Stadium
                                                                                                                                                                            Friday 28th October
                                                                                                                                                                           19:45 Northampton Saints v Gloucester Rugby               Franklin’s Gardens    ROUND 12
                                                                                                                                                                            Saturday 29th October                                                          Friday 30th December

                                                                                                                                                                                                                                                                                                                                    69
                                                                                                                                                                           15:00 Saracens v Leicester Tigers                               Allianz Park    19:45 Newcastle Falcons v Wasps                        Kingston Park

    OLD GUARD
                                                                                                                                                                           15:00 Harlequins v Worcester Warriors                    Twickenham Stoop       Saturday 31st December
                                                                                                                                                                            Sunday 30th October                                                            15:00 Bath Rugby v Exeter Chiefs                  Recreation Ground
                                                                                                                                                                           14:30 Wasps v Newcastle Falcons                                Ricoh Arena      Monday 1st January
                                                                                                                                                                           15:00 Exeter Chiefs v Bath Rugby                                Sandy Park
                                                                                                                                                                           15:00 Bristol Rugby v Sale Sharks                              Ashton Gate      14:30   Sale Sharks v Bristol Rugby                  AJ Bell Stadium
                                                                                                                                                                                                                                                           15:00   Leicester Tigers v Saracens                   Welford Road

    ONCE AGAIN
                                                                                                                                                                           ROUND 8                                                                         15:00   Gloucester Rugby v Northampton Saints            Kingsholm
                                                                                                                                                                            Friday 18th November                                                           15:00   Worcester Warriors v Harlequins                      Sixways
                                                                                                                                                                           19:45 Bath Rugby v Bristol Rugby                         Recreation Ground       ROUND 13
                                                                                                                                                                           19:45 Worcester Warriors v Northampton Saints                       Sixways     Friday 6th January
                                                                                                                                                                           20:00 Newcastle Falcons v Exeter Chiefs                       Kingston Park
                                                                                                                                                                                                                                                           19:45 Newcastle Falcons v Bath Rugby                   Kingston Park
                                                                                                                                                                            Saturday 19th November
                                                                                                                                                                                                                                                           Saturday 7th January
                                                                                                                                                                           16:30 Gloucester Rugby v Wasps                                   Kingsholm
            Charlie Talbot-Smith sees if anyone can stop Saracens from making it three in a row                                                                                                                                                            15:00   Gloucester Rugby v Worcester Warriors             Kingsholm
                                                                                                                                                                            Sunday 20th November
                                                                                                                                                                                                                                                           15:00   Northampton Saints v Bristol Rugby         Franklin’s Gardens
                                                                                                                                                                           13:00 Sale Sharks v Saracens                                AJ Bell Stadium     15:00   Saracens v Exeter Chiefs                          Allianz Park
                                                                                                                                                                           15:00 Leicester Tigers v Harlequins                          Welford Road       15:00   Harlequins v Sale Sharks                  Twickenham Stoop
                                                                                                                                                                           ROUND 9                                                                         Sunday 8th January
                                                                                                                                                                            Friday 25th November                                                           15:00 Wasps v Leicester Tigers                           Ricoh Arena
                                                                                                    SARACENS climbed                                                       19:45 Bristol Rugby v Leicester Tigers                         Ashton Gate      ROUND 14
                                                                                                    the mountain last year,                                                19:45 Northampton Saints v Newcastle Falcons               Franklin’s Gardens
                                                                                                                                                                                                                                                            Friday 10th February
                                                                                                    completing an Aviva                                                     Saturday 26th November                                                         19:45 Bristol Rugby v Harlequins                        Ashton Gate
                                                                                                    Premiership Rugby                                                      16:30 Exeter Chiefs v Worcester Warriors                         Sandy Park     20:15 Sale Sharks v Newcastle Falcons                AJ Bell Stadium
         George
         Kruis and                                                                                  and European Cham-                                                     96   AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/17
         Maro Itoje                                                                                 pions Cup double for
                                                                             the first time in the club’s history.            mountain needing to climb it all over
                                                                                 After – in their own words – pound-          again.
                                                                             ing the rock for many years, they finally            And director of rugby Mark McCall –
                                                                             cracked it but now the challenge is to do        the softly-spoken mastermind behind
                                                                             it again.                                        this period of unprecedented success
                                                                                 Consistency is the byword for a side         for the club – insists his side are taking
                                                                             that have now made the league play-              it one step at a time.
                                                                             offs for the last seven seasons in a row.            “We’ve been really consistent over
                                                                                 This summer they have made yet               the last three years in particular. Three
                                                                             more impressive additions, but only              years ago we got into both finals and
                                                                             replacing holes that needed filling after        we lost them both, we lost the last one
                                                                             departures.                                      against Northampton in the last sec-
                                                                                 On the whole, Saracens have put              ond,” he said.
                                                                             their faith in the side that won it all last         “We did well to respond to that two
                                                                             year but are now back at the foot of the         years ago and last year was a great for
    62     AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/17
01

     BEAT MEDIA GROUP
     Ampersand House
     49-53 York Street   Phone _ 020 3026 3780
     London              Email _ dparsons@beatmediagroup.co.uk
     TW1 3LP             Web _ www.beatmediagroup.co.uk
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