DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez

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DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
Sea of Design and Strategy

  DIARY OF A
GRAPHIC SAILOR

          Portfolio 2018
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
•

  “The anchor and the dolphin intertwined,
 under the claim "hurry up slowly" (Festina
Lente) as a symbol of those rigorously edited
   classic texts that sought to regenerate
  society through culture, through design.”

               Aldo Manuzio.1499
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
ABOUT ME

   Following Manuzio's philosophy, juandiegonzalez defends these
values through the analogy "to hurry slowly through the various seas
 of the creative industry", assuming the role of a graphic sailor who
          enters into an infinite sea of doubts to be solved.

“Graphic design is the direct analogy with the sea. A place where you
              embark and you can never disembark.”

              Portfolio 2018     Who am I?       nº–1
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
EDUCATION

        •                                                 •
 GRAPHIC DESIGN                                  ERASMUS EXCHANGE
 AND MULTIMEDIA                                  GRAPHIC DESIGN AND
UNIVERSITY DEGREE.                             MULTIMEDIA APPLICATIONS.
   ESNE (UCJC)                                 WATERFORD INSTITUTE OF
 With honnors in Editorial Design,              TECHNOLOGY (IRELAND)
TFG, Programming, Web Design and               With honnors in General Graphic, 3D Animation
           Packaging.                           with Unity, Marketing for Design and Motion
                                                                 Graphics.

          Portfolio 2018               Who am I?                          nº–2
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
EXPERIENCE

             •
  GRAPHIC DESIGNER AND
       INFOGRAPHIC.
  OBSERVATORIO ESPAÑOL
   DEL DISEÑO DE MADRID.
     JANUARY – AUGUST 2015.

              •                                             •
GRAPHIC AND WEB DESIGNER.                      INTERN GRAPHIC DESIGNER
    REINITIA (COACHING                            AND ART DIRECTOR.
   AND DEVELOPMENT).                                SR. Y SRA. MUTT.
    AUGUST – DECEMBER 2015.                        JANUARY – JUNE 2016.

               •
      GRAPHIC DESIGNER.
                                                         •                                 •
   PROJECT “CARTOGRAFÍAS                         ART DIRECTOR JR.                    ART DIRECTOR.
          DIGITALES”                               DDBº SPAIN.                   PROJECT FOR PROXIMITY
    AT ESPACIO TELEFÓNICA.                                                               CHILE.
              2016.
                                                 JUNE 2016 – CURRENTLY.               JANUARY 2017.

                              Portfolio 2018             Who am I?        nº–3
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
CLIENTS

UNIVERSIDAD COMPLUTENSE. ESNE. FEDERICO
  MORÁN. MARES DE BARITA Y PLATA. CÉSAR
LUCAS. REINITIA. TELEFÓNICA. JOANA BIARNÉS.
SIMPOSIO INTERNACIONAL DE COMUNICACIÓN.
CONGRESO DE DISEÑO DUAL. BBVA. TELEPIZZA.
  MOVISTAR. PELAYO. TWITTER. AUDI. SEAT.
    VOLKSWAGEN. PÁGINAS AMARILLAS.
  SOLEAR. ASICS. UNICEF. DUREX. CONASET.

    Portfolio 2018    Who am I?    nº–4
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
AWARDS

DRAC NOVELL INTERNACIONAL.                            EXCELLENCE
  4 AWARDS IN PRINTS, RADIO,                         SCHOLARSHIP.                    SHORTLIST CANNES
INTEGRATED ADVERTISING AND                               ESNE.                           AWARDS.
         24 HOURS.                                      2013 – 2017.                    DDB MADRID.
            2016.
                                                                                              2017.

     JCDECAUX AWARDS.                              FESTIVAL EXTREMEÑO                         EL SOL.
 SILVER AWARD AT “FESTIVAL                              DE PINTURA.                 SILVER AWARD IN INTEGRATED
    JÓVENES TALENTOS”.                          BEST YOUNG ARTIST CONTEST.               WITH DDB MADRID.
            2016.                                          2012.                               2017.

   BESTILL FESTIVALPASS HER
    YOUNG SPANISH TALENT IN
  DOCUMENTARY PHOTOGRAPHY.
            NORWAY.
             2016.

                               Portfolio 2018            Who am I?           nº–5
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
Sea of Design and Strategy

SOME BRANDING WAVES

             Portfolio 2018
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
Sea of Design and Strategy

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      Portfolio 2018
DIARY OF A GRAPHIC SAILOR - Sea of Design and Strategy - Portfolio 2018 - juandiegonzalez
Full Circle - A retrospective on the Black Mountain
                       College through the eyes of Susan Weil

Portfolio 2018                         My work                         nº–7
This graphic identity is the result of an
                           experimental process with creative programming
                            in Processing. The random shape used as a key
                           visual is inspired by the work “Buckminster Fuller
                              1949” and also coincides with the covers of
                               publications at BMC under a current look.

                             The project also delves into plastic reflection
                           about space and time to project it into the Digital
                           Edge aesthetic design transformations. The colour
                              blue refers to the technique of blueprint, so
                                      characteristic of Susan Weil.

Portfolio 2018   My work   nº–8
Portfolio 2017   My work   nº–8
PANTONE                           CMYK 0 | 0 | 0 | 0 |                     *PANTONE
        Process Blue C                      RGB 255 | 255 | 255                        7527 C

                                                   .
                    La utilización del color azul alude a la técnica del cianotipo
                       tan característica de Susan Weil, la artista en cuestión
                                                   .

                                                     .
Identidad gráfica como resultado de un proceso experimental con programación creativa en Processing.
  La forma aleatoria utilizada como visual key está inspirada en la obra “Buckminster Fuller de 1949”
     (una constelación que simbolizaba la unión entre estudiantes, artistas y disciplinas) y además,
      Portfolio 2018con las portadas de las publicaciones
           coincide                              My work en la escuela bajo una mirada actual
                                                                                         nº–9
                                                     .
Portfolio 2018   My work   nº–10
Portfolio 2018   My work   nº–11
The exhibition shows works by the artist Susan Weil and her generative graphic
reinterpretation. In addition, the recreation of the monument Buckminster Fuller
   of 1949 is proposed through generative holograms. Thus, the attendees can
     participate directly in the work. Without a doubt, an essential piece that
          connects us with the students of Black Mountain College itself.

     Portfolio 2018                 My work                      nº–12
The web allows the user to live an experimental experience
            through the processing interface and a display box.
        You can also buy a T-shirt with your own generative design!

Portfolio 2018                   My work                     nº–13
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      Portfolio 2018
Fill the gap - Save the creativas

       Manifiesto   Ranking   Acción                        Fill the Gap   Adnonymus   Súmate

ES

     Portfolio 2018                        My work                                nº–14
Portfolio 2017   My work   nº–15
Portfolio 2018   My work   nº–15
x
                      ADNONYMUS

                       Link to display the web platform:
       https://invis.io/PU7B9YQ2S#/158853448_Web_Prueba-pdf_1

                        Link to view the application:
                 https://app.conceptinbox.com/simulator/
                        5739a2ce0e80b1067af22da7

Portfolio 2018                   My work                   nº–16
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      Portfolio 2018
ArteFactus - The gaze laboratory

Portfolio 2017               My work                nº–7
ArteFactus – The gaze laboratory

                                                     Design of a recreational-pedagogical app as a tourist tool
                                                     for the White City of Tel Aviv (Israel). Through augmented
                                                      reality and geolocation, we intend to explain the history
                                                    and development of this new city concept (closely linked to
                                                       the precepts of the Bauhaus) through graphic design,
                                                                    specifically thanks to the grid.

                                                     Through this app, the visitor is oriented in a double sense:
                                                     in his itinerary for the White City and in his way of looking
                                                    and understanding the visible world through the reticulated
                                                           development of his architecture and urbanism.

Portfolio 2018               My work                      nº–18
The ArteFactus brand graphic concept will be
                               developed, based on the simplification or purification
                                 of the movement, according to the grid tradition.
                               Although the antecedents come from the artefacts of
                               the Renaissance, it will be the purity of the period of
                                the Bauhaus the issue we will use for the key visual.

                                   The idea of a window as an artefact, as a grid, is
                                    essential for this project, not forgetting that
                                 characteristic window of the Dessau building that
                               means the ideal manifested by the Bauhaus students
                               at the White City of Tel Aviv. This praxis resulted from
                               the continuation of the International Style creating a
                                                new model of the city.

Portfolio 2018   My work   nº–19
ArteFactus
ArteFactus                                                  40

 5   5   5   5   5         5          5   5   5

                     Portfolio 2018               My work        nº–20
Portfolio 2018   My work   nº–21
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      Portfolio 2018
Skycraper – Princeps pen

                                            Redesign and new proposal for Staedtler pens.
                                              It is the redesign of the packaging and the
                                                      naming for the pen Princeps.

                                               Creating a visual corporate identity of the
                                               product by taking inspiration from the old
                                            building blueprints. All graphic approaches must
                                             have the visual key of “architectural planes”,
                                             concretely the first skyscrapers of New York.

                                             ”The Staedtler Princeps pen, as much as the
                                            greatest buildings, not only stands erect, but is
                                                      made to be contemplated.”

Portfolio 2018           My work              nº–21
Didot Bold-Headlines & logo
                 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
                 Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
                 Vv Ww Xx Yy Zz

                 Didot Regular- Body
                 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
                 Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
                 Vv Ww Xx Yy Zz

                                                        Design of a vertical logo that
                                                     recreates a building’s elevation. A
                                                    pen’s graphic sign is included at the
                                                           top of the skyscraper.
                                                     Use of a modern serif typography,
                                                       which preserves a calligraphic
                                                    reminiscence while contributing an
                                                     architectural support thanks to its
                                                               straight serifs.
                                                       *Special finish, with embossing in black ink.

Portfolio 2017        My work                           nº–22
Portfolio 2018   My work   nº–23
Sea of Design and Strategy

SOME EDITORIAL WAVES

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      Portfolio 2018
Allegro – Braking grid, breaking mind

                                                           Designing a newspaper, breaking the grid, with
                                                            augmented reality animation news inside. The
                                                           project includes a fanzine that explains how to
                                                         install the APP developed for watching the news in
                                                                          augmented reality.

                                                         This design is inspired by the Art & Craft manifesto
                                                          in defence of traditional media. We all know that
                                                             the digital newspaper is replacing its original
                                                         version, but what if we could keep the paper press
                                                            legacy using augmented reality as a support?

                                                           Adobe Indesign | Adobe Photoshop | Unity 3D
                                                                            Cinema 4D

Portfolio 2018                  My work                  nº–24
Portfolio 2018   My work   nº–25
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      Portfolio 2018
Pornográfica - Visual Pleasure

                                                  Pornographic is a fanzine where the
                                                 design exploits all its sexual potential
                                                    until ejaculating ink. The reader
                                                   assumes the role of voyeur and is
                                                  exposed scopophilically to a hidden
                                                 iconosphere of texts and images that
                                                           run on the scanner.

                                                 The fanzine is presented inside an XXL
                                                 condom and protected by a case that
                                                     hides the pornographic cover.

Portfolio 2018              My work                 nº–26
Revision of the erotic imaginary
                                 throughout the history of the visual
                              culture visibilizing the eroticism and the
                                  inherent sexuality of the displayed
                               image, the typography and the graphic
                                          and editorial design.

                                It contains invisible ink that fills the
                             typographic rivers of the flowing text and
                              which are only visible with special light.

Portfolio 2018   My work   nº–27
The project includes some graphic
                               communication pieces that use
                              pornographic resources such as:
                             flowing text, holes or blend paper
                             (due to visual ejaculation after the
                             enjoyment and pleasure of reading
                                         the fanzine).

Portfolio 2018   My work   nº–28
Sea of Design and Strategy

SOME ADS WAVES

           Portfolio 2018
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      Portfolio 2018
Find it on Loewe - The goldfish myth

                                                            The promotional project of Agua de Loewe
                                                         Mediterraneo for haed sell summer campaign 2016.

                                                       The project conceptually worked around an object that
                                                          is part of the SS 2016 collection, a golden fish that
                                                         appears as a necklace in the summer campaign. We
                                                       consider it to be a distinctive and charismatic element
                                                                            of this campaign.

                                                       We therefore linked the creative concept to the myth
                                                          of a golden fish as an object of desire with the
                                                          Mediterranean Greek Hellas as a background.

Portfolio 2018                My work                   nº–29
—Una historia: Embarcarse en Loewe
                                        —Un comienzo: La Hélade
 rtimos esta aventura aludiendo a la
  lade como ese pueblo cargado de
                                                                                                                                                —Retículas
nnotaciones etéreas como la magia,
   mitos, seres fantásticos, animales
 tológicos, brisas de verano...
 eferenciando a España, tomamos
calizaciones como el puerto de
mporion o Carthago.

                                                                                                            —Una mujer: La victoria

                                                                                                                                                                —Color
                                                                  La mujer vivirá la experiencia como
                                                                  una aventurera griega: con paños de
                                                                  seda impregnados de la brisa y el aroma
                                                                  del mediterráneo. Una clara alusión a
                                                                  la Victoria de Samotracia, símbolo de
                                                                  poder, esquisitez, sensualidad y magia.                                                       Color dorado combinado en diferentes                                      #B9934D
                                                                                                                                                                materiales y soportes con Blanco y Negro.                                 R: 185%
                                                                                                                                                                Además de ser un color relacionado con                                    G: 147%
                                                                                                                                                                el lujo, está cercano a lo divino y lo etéreo                             B: 93%
                                                                                                                                                                del mito grecolatino.

                                                                                                                                                                —Tipografías

                                                                                                                                                                                                                Titular:

                                                                                                                                                                                                                Univers Bold
                                                                                                                                                                                                                Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
                                                                                                                                                                                                                Cuerpo:

                                                                                                                                                                                                                Palatino regular
                                                                                                                                                                                                                Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

                                                                                                                                                                                                                Palatino italic
                                                                                                                                                                                                                Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

                                                                               Portfolio 2018                                         My work                nº–30
Encuéntralo en Loewe
                                                                    Find it on Loewe

                 La campaña trata de articular un una
                 estrategia de comunicación para llegar
                 al target a través de un discurso con
                 coherencia conceptual.
                  El claim utilizado es “Encuéntralo en
                 Loewe”.                                                                            The campaign is built around the idea of the
                                                                                                    mythologized golden fish pursued by a young
                                                                                                   woman looking for a new experience or story in
                                                                                                         the waters of the Mediterranean.

Portfolio 2018                                            My work                          nº–31
ENCUÉNTRALO EN LOEWE
                                                                            El pez dorado

                                                                             Agua de mediterráneo

     Agua de mediterráneo

                            Diseño de mugets y su expositor

                            Inspiración en uno de los bolsos de la temporada con una etiqueta que acompaña en
                            todos los viajes.

Portfolio 2018                    My work                                                                   nº–32
Contiene ventilador

                                             Dispensador de la
                                             fragancia en vapor

Portfolio 2018   My work                      nº–33
Sea of Design and Strategy

SOME DIGITAL WAVES

             Portfolio 2018
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      Portfolio 2018
Museo Vostell Malpatida

                                           The Vostell Museum of Malpartida is a reference
                                             for the contemporary world by the unique
                                              collection that houses in its interior. The
                                           museum's website, however, is far from being a
                                                              reference.

                                           Solution. Redesign of the Vostell Museum under
                                                the aesthetics and issues of the Fluxus
                                           movement, especially the so-called Happening
                                           De-coll / age. The user will have a fundamental
                                             role, being an instrument that can intervene
                                               and consciously modify this new space.

Portfolio 2018           My work                 nº–34
Museo Vostell Malpatida

                                                              Usability
                                            Chaos and chance as part of a user experience
                                              and the artistic creation process Fluxus.

                                                              Methodology
                                              To access the web, the user must attach his
                                           fetish image* to the large collective canvas. This
                                            canvas is the result of a pixelated network that
                                            –-criticizing the commercial web of One Million
                                               Page– poses an uncorrupted experience,
                                                 product of a non-salable experience.
                                              * Wolf Vostell used in his works the fetishistic imagery of his time
                                           (motorcycles, cars, televisions ...) to make a social criticism through age.

                                                       www.museovostell.es

Portfolio 2018           My work                        nº–35
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      Portfolio 2018
Sea of Design and Strategy

UNTAGGEABLE WAVES

            Portfolio 2018
Las Bistecs

                                              Contribution and impact
                               Take the “Electro-Disgusting” and its importance in the
                                society to graphic designing, through 3D Ultrastrash.
                                                       Approach
                                Making digital pills with a Free Resource Ultratrash
                                visual, to communicate the new Las Bistecs album.
                               The use of predetermined presets and its subsequent
                                3D animation, generate content that doesn’t leave
                                  anybody unmoved in a society overflowing with
                                                     information.

                                                           Idea
                                  This project criticizes the intrusive digital creating
                                 processes, because the only thing it does is create
                                 content without really creating it. We generate this
                               content through small pills made from predetermined
                               presets and its subsequent 3D animation to convey Las
                               Bistecs “OFFER”. This way, we transfer the tendency of
                                “Electro-Disgusting” to an audiovisual format and we
                                   manage to battle the shortage of quality that the
                                 categorization of the real projects aims to receive.

Portfolio 2018     My work       nº–38
Sea of Design and Strategy

    NOW YOU HAVE SEEN HOW THE “WAVES” WORK,
WOULD YOU LIKE TO LOOK FOR THE PERFECT ONE TOGETHER?

                           Portfolio 2018
Sea of Design and Strategy

THANK YOU
 SO MUCH

JUAN DIEGO GONZÁLEZ – 625 050 194
  juandigo@icloud.com – www.comandoe.com
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