Digital Advertising Guidelines
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Digital Advertising
GuidelinesAd Format Dimensions desktop mobile app
Pre-roll 16:9 or 4:3 ✔ ✔ ✔
Leaderboard 728x90 ✔ ✘ ✘
Billboard 970x250 ✔ ✘ ✘
Medium Rectangle 300x250 ✔ ✔ ✔
Halfpage 300x600 ✔ ✘ ✘
Mobile Banner 320x50 ✘ ✔ ✘
Skins See the specs ✔ ✘ ✘
Streaming Medium Rectangle 300x250 ✔ ✔ ✘
Click to get the full specs
2Short Form Pre-roll video 1/3
VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL
Dimensions Slates
TO VIACOMCBS HOSTED ASSETS
Minimum resolution of 640x380 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and
or 640x480 (i.e leaders, slates, countdowns). not allowed. represent one commercial.
No Black bars
Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions,
Frame Rate Viacom Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing
Frame Rate: 25 creatives, standards include and CTR.
• Max creatives: 10
:5, :10, :15, :30
Color Space: 4:2:2 • ViacomCBS cannot accept two :15 second
Constant frame rate only spots from the same or different brand(s)
Audio to form a :30 second commercial. Each
Remove any pull-down added for broadcast 2 Channels only, AAC Codec, 192 KBPS
minimum, 16 or 24 bit only, 48 kHz
Please make content progressive using
adaptive de-interlace with no frame
Sample Rate.
VI. GENERAL NOTES
blending. Audio Loudness Average: -24 LUFS +/- 2
LUFS based on ATSC A/85 Measurement Tracking Available Ad validation
Codec(s) standard.
MP4 (H.264 High Profile) Max Peak: Should be between -8db and
ViacomCBS is able to run the full host of IAB
tracking metrics. Including but not limited to:
• Blocking of video delivery is strictly
prohibited by ViacomCBS Available on
Apple prores 422 or Apple prores 422HQ -10db never to exceed -6db. • Impression • 1x1 tracking tags are accepted for monitoring
Interlaced video is not accepted. only (No Java Script)
• Quartile Tracking: 25%, 50%, 75%, 100%
Time line
Video Bit Rate 3-5 business days traffic and testing lead- • Clicks • Viewability can only be tracked via Vendor
Bitrate 512 kbps time from the receipt of the final asset. integration and is desktop only
• Mute/Un-mute
(to accommodate mobile devices)
• Full screen • 1x1 tracking of viewability available. Measured
Min Size via Google, based on MRC definition (50%
No minimum as long as asset meets pixels for 2 consecutive seconds)
resolution and bit rate requirements
Max Size CONTACTS
4 MB
Questions about this opportunity Technical questions about your creative
Please contact your ViacomCBS representative. email: adops@networkten.com.au
LINKS
ViacomCBS Hosted Video In Stream Ad
3Short Form Pre-roll video 2/3
THIRD PARTY VAST SPECIFICATIONS
Aspect ratio Format
16:9 or 4:3 Video will auto-scale correctly Frame Rate: 25
Constant frame rate only
Codec
* Please note the following specs are NOT allowed: No de-interlacing with no frame blending
Video dimensions other than 640x480 or 640x360 Remove any pull-down added for broadcast
Codec: ON2 VP6 SORENSEN Spark WMV Audio
Format ".WMV * " Codec: AAC
Format ".MPG * " Output channel: Stereo
Frequency: 48 kHz
Duration
ViacomCBS accepts a variety of length creatives, Audio loudness average: -24 LUFS +/- 2 LUFS based on
standards include ATSC A/85 Measurement standard.
:5, :10, :15, :30. Max peak: Should be between -8db and -10db never to
Any tag submitted must contain creative of all the same exceed -6db. Available on
length.
For example, if a tag contains a :15, it must only contain
a :15, but can rotate up to 10 creatives. If 30s are part
of the creative rotation, they must be submitted in a
second tag, that only contains 30 second creative
(Max rotation of 10).
4Short Form Pre-roll video 3/3
VPAID ASSETS (DESKTOP ONLY) TRACKING
Bit rate Codecs accepted Min dimensions Max file size Use cases
Tracking available Ad validation
ViacomCBS is able to run the full host of Blocking of video delivery is strictly
640x360 or Custom creative
512 kbps JavaScript only 4mb IAB tracking metrics, including but not prohibited by ViacomCBS.
640x480 development limited to:
1 x 1 tracking tags are accepted for
Audio – mp4 asset only. • Impressions monitoring only (No JavaScript).
2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via
25%, 50%, 75%, 100% Vendor integration and is desktop only.
Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard.
• Clicks 1 x 1 tracking of viewability available.
Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC
• Mute/Un-mute definition (50% pixels for 2 consecutive
IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds).
VPAID assets are only available for use in the desktop environment.
SUBMISSION / DEADLINES
ViacomCBS only accepts JavaScript for VPAID asset. Flash assets are not supported.
Submission instructions Deadlines Available on
Please submit the VAST tag via e-mail to ViacomCBS requires that all creative
IMPORTANT NOTES GENERAL your ViacomCBS representative. be submitted 3-5 business days prior to
TO THIRD PARTY SERVED ASSETS launch date.
VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported.
"Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed.
All tags must be SSL compliant. Client must provide https tags and assets (instead of http).
Ad server Creative ID required in VAST XML.
Creatives in rotation should be limited to a max of 10.
5Long Form Pre-roll Video 1/3
VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL
Dimensions Slates
TO VIACOMCBS HOSTED ASSETS
Minimum resolution of 1280x720 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and
No Black bars (i.e leaders, slates, countdowns). not allowed. represent one commercial.
Frame Rate Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions,
Frame Rate: 25 ViacomCBS Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing
creatives, standards include :15, :30. and CTR.
Color Space: 4:2:2 • Max creatives: 10
Any odd length creative, please contact • ViacomCBS cannot accept two :15 second
Constant frame rate only
your ViacomCBS Sales Representative. spots from the same or different brand(s)
Remove any pull-down added for broadcast to form a :30 second commercial. Each
*Anything longer than a :30 can only run
Please make content progressive using in midroll inventory.
adaptive de-interlace with no frame
blending.
VI. GENERAL NOTES
Audio
Codec(s) 2 Channels only, AAC Codec, 192 KBPS Tracking Available Ad validation
MOV (H.264 High Profile)
Apple prores 422 or Apple prores 422HQ
minimum, 16 or 24 bit only, 48 kHz
Sample Rate.
ViacomCBS is able to run the full host of IAB
tracking metrics. Including but not limited to:
• Blocking of video delivery is strictly
prohibited by ViacomCBS Available on
Interlaced video is not accepted. • Impression • 1x1 tracking tags are accepted for monitoring
Audio Loudness Average: -24 LUFS +/- 2
LUFS based on ATSC A/85 Measurement • Quartile Tracking: 25%, 50%, 75%, 100% only (No Java Script)
Video Bit Rate
Constant Bit Rate 15-30 Mbps standard. • Clicks • Viewability can only be tracked via Vendor
Max Peak: Should be between -8db and integration and is desktop only
• Mute/Un-mute
-10db never to exceed -6db. • 1x1 tracking of viewability available. Measured
Min Size • Full screen
via Google, based on MRC definition (50%
No minimum as long as asset meets Time line pixels for 2 consecutive seconds)
resolution and bit rate requirements 3-5 business days traffic and testing
leadtime from the receipt of the final asset.
Max Size
10 GB CONTACTS
Questions about this opportunity Technical questions about your creative
Please contact your ViacomCBS representative. email: adops@networkten.com.au
LINKS
ViacomCBS Hosted Video
6Long Form Pre-roll Video 2/3
THIRD PARTY ALL ASSETS BELOW ARE REQUIRED
VAST SPECIFICATIONS TO BE PRESENT IN THE VAST TAG
Aspect ratio Format Bit rate Codecs accepted Min dimensions Max file size Use cases
16:9 Video will auto-scale correctly Frame Rate: 25
Mezzanine File
H.264
Codec Constant frame rate only 15–30 Mbps (High profile) 1920x1080 1.7 GB Required for SSAI
Mezzanine File - .mov Environments
No de-interlacing with
(H.264 High Profile)
no frame blending High
2,100 kbps H.264 :15 – 4.5MB
mp4 (high profile) 1024x576 bandwidth
Remove any pull-down +/- 50 kbps (High profile) :30 – 9MB users
webm (VP8 or VP9) added for broadcast
Standard asset
1,500 kbps H.264 :15 – 3.5MB
Duration Audio 960x540 for most users
+/- 50 kbps (High profile) :30 – 7MB
Network 10 accepts a variety of length Mezzanine file: 2 Channels only, AAC and pre roll
creatives, standards include :6*, :15, :30. Codec, 192 KBPS minimum, 16 or 24 bit
Low
only, 48 kHz Sample Rate. 750 kbps H.264 :15 – 1MB
Any tag submitted must contain creative 768x432 bandwidth
+/- 50 kbps (High profile) :30 – 2MB
of all the same length. mp4 assets: 2 Channels only, AAC Codec, users
192 KBPS minimum, 16 or 24 bit only, 48
High
Available on
For example, if a tag contains a :15, it
kHz Sample Rate. 375 kbps H.264 :15 – 4.5MB
must only contain a :15, but can rotate 640x360 bandwidth
+/- 50 kbps (High profile) :30 – 9MB
up to 10 creatives. If 30s are part of the webm assets: 2 Channels only, VP8 or users
creative rotation, they must be submitted VP9 Codec, 128 KBPS minimum, 16 bit, 48
Older Browser
in a second tag, that only contains 30 kHz Sample Rate. 2,000 kbps WebM :15 – 4MB
1920x1080 Versions, high
second creative (Max rotation of 10). +/- 50 kbps (VP8 or VP9) :30 – 8MB
Audio loudness average: -24 LUFS +/- 2 bandwidth
*6 sec assets are only available for LUFS based on ATSC A/85 Measurement
pre-roll inventory. standard. 700 kbps WebM :15 – 2MB Older Browser
854x480
*Assets longer than :30 are only available Max peak: Should be between -8db and
+/- 50 kbps (VP8 or VP9) :30 – 4MB Versions
for mid-roll inventory. -10db never to exceed -6db.
Older Browser
360 kbps WebM :15 – 1MB
640x360 Versions, low
+/- 50 kbps (VP8 or VP9) :30 – 2MB bandwidth
7Long Form Pre-roll Video 3/3
VPAID ASSETS (DESKTOP ONLY) TRACKING
Bit rate Codecs accepted Min dimensions Max file size Use cases
Tracking available Ad validation
ViacomCBS is able to run the full host of Blocking of video delivery is strictly
700 kbps :15 – 2MB Custom creative
+/- 50 kbps JavaScript only 854x480 IAB tracking metrics, including but not prohibited by ViacomCBS.
:30 – 4MB development limited to:
1 x 1 tracking tags are accepted for
Audio – mp4 asset only. • Impressions monitoring only (No JavaScript).
2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via
25%, 50%, 75%, 100% Vendor integration and is desktop only.
Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard.
• Clicks 1 x 1 tracking of viewability available.
Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC
• Mute/Un-mute definition (50% pixels for 2 consecutive
IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds).
VPAID assets are only available for use in the desktop environment.
SUBMISSION / DEADLINES
ViacomCBS only accepts JavaScript for VPAID asset. Flash assets are not supported.
Submission instructions Deadlines Available on
IMPORTANT NOTES GENERAL Please submit the VAST tag via e-mail
to your ViacomCBS representative.
ViacomCBS requires that all creative
be submitted 3-5 business days prior
TO THIRD PARTY SERVED ASSETS to launch date.
VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported.
"Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed.
All tags must be SSL compliant. Client must provide https tags and assets (instead of http).
Ad server Creative ID required in VAST XML.
Creatives in rotation should be limited to a max of 10.
Max file weight for odd length creative should follow sizing pattern based on the :15, :30
durations listed.
8Standard Desktop Display
FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline
Creative must be provided a least 3 working days prior to campaign
Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement.
Late submissions
Halfpage 300(w) x 600(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery.
Further notes
Files related to alcohol, wagering, competitions and promotions,
Leaderboard 728(w) x 90(h) px 80KB JPG, GIF, PNG pharmaceuticals or any material damaging the user experience will
be subject to additional review by ViacomCBS.
THIRD PARTY AD BANNER
All rich media banners must be third party served
Available on
Accepted third party vendors
DoubleClick, Sizmek and Bonzai. All scripts must be secure and any
tags received from vendors not approved by ViacomCBS may delay
creative approval and overall campaign start.
1. Max animation time of 15 seconds
2. No continuous looping permitted
3. We can accept a single 3rd party impression tag,
and a single click tracking tag for each creative size.
4. We do not allow Forth party “blocking” tags.
9Standard Mobile Banner
FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline
Creative must be provided a least 3 working days prior to campaign
Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement.
Late submissions
Mobile
320(w) x 50(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery.
Leaderboard
Further notes
Files related to alcohol, wagering, competitions and promotions,
THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will
be subject to additional review by ViacomCBS.
All rich media banners must be third party served
Accepted third party vendors
DoubleClick, Sizmek and Bonzai. All scripts must be secure and Available on
any tags received from vendors not approved by Network 10 may
delay creative approval and overall campaign start.
1. Max animation time of 15 seconds
2. No continuous looping permitted
3. We can accept a single 3rd party impression tag,
and a single click tracking tag for each creative size.
4. We do not allow Forth party “blocking” tags.
10Nickelodeon & Nickelodeon Junior Skins
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
The ad can only be served by ViacomCBS. Timeline
Canvas: 1920(w) x 970(h)px Creative must be provided a least 3-5 working days prior to
Dimension Skins: 277(w) x 970(h) px (left) and 277(w) x 970(h) px (right) campaign commencement.
Publisher content space: 1366 px Late submissions
File Format: JPG, PNG
Any late units may delay launch or affect total campaign delivery.
Max File Size: 100 Kb
Safe Zone Messaging 136x700 px Further notes
Additional Instructions: Files related to alcohol, wagering, competitions and promotions,
pharmaceuticals or any material damaging the user experience will
1. T
he creative should be designed in a way that the background be subject to additional review by ViacomCBS.
should fill the whole 1920x970 px area.
** Skins are designed for optimal viewing on Desktop **
2. P
lease provide Hex colour of the background.
3. I t is recommended to include a Fade to Transparent gradient
10px from the edge of side/bottom of the skins DESIGN TEMPLATES Available on
4. W
e can accept a single 3rd party impression tag, and a single Standard Screens
click tracking tag for each creative size.
Wide Screens
5. Cannot be Third Party Served
6. O
n the canvas, by default, the publisher content space is 1366
Pixels. Ad content within this space will not be shown on the ad.
Please keep this space as white.
7. The final skin should be exported as a single image (1920x97 px)
11MTV Skins
Skin Template Example:
1. Width viewable content area (px)
2. Width gutter standard screen - left/right (px)
3. Width gutter wide screen - left / right (px)
4. Height viewable gutter (px)
5. Leaderboard Left width space (px)
6. Leaderboard Right width space (px)
7. Height top nav area (px)
Gutter Width – if left and right gutter width are different
dimensions please include in format as follows – left / right
DIMENSIONS ADDITIONAL INSTRUCTIONS: Available on
The ad can only be served by ViacomCBS. 1. T
he creative should be designed in a way that the background
Based on: takeover mode active, standard viewport width 1280px, should fill the whole 1416x720 px area.
wide viewport width 1366px, viewport height 720px, leaderboard 2. Please provide Hex colour of the background.
size 728x90px. The height of the navigation area is 80px.
Leaderboard will be displayed in the top nav. 3. I t is recommended to include a Fade to Transparent gradient
10px from the edge of side/bottom of the skins
1. W
idth viewable content area (px): Standard 980px, 1230px-
1300px for wide screens 4. We can accept a single 3rd party impression tag, and a single
click tracking tag for each creative size.
2. Width gutter standard screen - left/right (px): 150px
5. Cannot be Third Party Served
3. Width gutter wide screen - left / right (px): 68px
6. On the canvas, by default, the publisher content space is
4. Height viewable gutter (px): 720px Standard 980px, 1230px-1300px for wide screens. Ad content
5. Leaderboard Left width space (px): 276px within this space will not be shown on the ad. Please keep this
space as white.
6. Leaderboard Right width space (px): 276px
7. Height top nav area (px): 310px DESIGN TEMPLATES
File Format: JPG, PNG
Max File Size: 100 Kb Standard Screens
Wide Screens
12Comedy Central Skins
Skin Template Example:
1. Width viewable content area (px)
2. Width gutter standard screen - left/right (px)
3. Width gutter wide screen - left / right (px)
4. Height viewable gutter (px)
5. Leaderboard Left width space (px)
6. Leaderboard Right width space (px)
7. Height top nav area (px)
Gutter Width – if left and right gutter width are different
dimensions please include in format as follows – left / right
DIMENSIONS ADDITIONAL INSTRUCTIONS: Available on
The ad can only be served by ViacomCBS. 1. T
he creative should be designed in a way that the background
Based on: takeover mode active, standard viewport width 1280px, should fill the whole 1416x720 px area.
wide viewport width 1366px, viewport height 720px, leaderboard 2. Please provide Hex colour of the background.
size 728x90px. The height of the navigation area is 80px.
Leaderboard will be displayed in the top nav. 3. I t is recommended to include a Fade to Transparent gradient
10px from the edge of side/bottom of the skins
1. W
idth viewable content area (px): Standard 980px,
1230px for wide screens 4. We can accept a single 3rd party impression tag, and a single
click tracking tag for each creative size.
2. Width gutter standard screen - left/right (px): 150px
5. Cannot be Third Party Served
3. Width gutter wide screen - left / right (px): 68px
6. On the canvas, by default, the publisher content space is Standard
4. Height viewable gutter (px): 720px 980px, 1230px for wide screens. Ad content within this space will
5. Leaderboard Left width space (px): 276px not be shown on the ad. Please keep this space as white.
6. Leaderboard Right width space (px): 276px 7. T
he final skin should be exported as a single image 1280x720px
area (Standard Screens) 1666x720 px (Wide Screens).
7. Height top nav area (px): 80px
File Format: JPG, PNG DESIGN TEMPLATES
Max File Size: 100 Kb
Standard Screens
Wide Screens
13Billboard
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline
Creative must be provided a least 5 working days prior to campaign
Billboard 970(w) x 250(h) px 100KB JPG, GIF, PNG commencement.
Late submissions
Any late units may delay launch or affect total campaign delivery.
THIRD PARTY AD BANNER Further notes
All rich media banners must be third party served Files related to alcohol, wagering, competitions and promotions,
pharmaceuticals or any material damaging the user experience will
Accepted third party vendors be subject to additional review by ViacomCBS.
DoubleClick, Sizmek and Bonzai. All scripts must be secure and
any tags received from vendors not approved by ViacomCBS may
delay creative approval and overall campaign start.
1. Max animation time of 15 seconds Available on
2. No continuous looping permitted
3. We can accept a single 3rd party impression tag,
and a single click tracking tag for each creative size.
4. We do not allow Forth party “blocking” tags.
14Streaming MREC
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
300x250 Timeline
Creative must be provided a least 5 working days prior to campaign
commencement.
THIRD PARTY AD BANNER
Late submissions
All rich media banners must be third party served Any late units may delay launch or affect total campaign delivery.
Further notes
Accepted third party vendors
Files related to alcohol, wagering, competitions and promotions,
DoubleClick, Sizmek and Bonzai. All scripts must be secure and
pharmaceuticals or any material damaging the user experience will
any tags received from vendors not approved by Network 10 may
be subject to additional review by Network 10.
delay creative approval and overall campaign start.
Format Backup image file size
See accepted third-party vendor 80 KB
Available on
Max file – Shared library files Max polite load file size (video)
100 KB 1 MB
Max animation length (video) Frame rate
30 seconds 24 FPS (Frames-per-second)
Autoplay Max user initiated (video)
Yes 10 MB
(only when under 1 MB polite load) (when clicked on Play)
Video controls Audio
Must include; Play, Pause Must be user initiated and
and Mute options default ‘mute’
Audio volume (video) Audio bit rate/format (video)
-24 LKFS (+/- 2.0 dB) 256 kbps, 48 kHz,
Peak levels cannot exceed -6 dB 2 Channel 24 bit CBR
15ViacomCBS’s digital advertising specifications All formats of advertising are subject to • HTML5 Rich Media creative If you opt to replace a creative or add new No strobing effects or rapid animation
apply to all of ViacomCBS’s online platforms approval and ViacomCBS reserves the right to creative for rotation on LIVE tags, please notify permitted.
• Large volumes of standard banners (10+ or more)
and are in accordance with the IAB’s request changes to content and/or execution of your ViacomCBS representative for QC and
If you opt to replace a creative or add new
Australian guidelines. For any bespoke or any creative. • Solus eDMs which are formatted in HTML approval before deploying.
creative for rotation on LIVE tags, please notify
integrated advertising details, please contact Complex Creative – 10 business days
Note: ViacomCBS reserves the right to request CPU must have a max 20% load. Any ads your ViacomCBS representative for QC and
your campaign manager.
changes to content and/or implementation • Bespoke sponsored hubs submitted which cause excessive CPU load or approval before deploying.
following testing if the above is not adhered to. hinder user experience will not be accepted.
• Please note the above creative lead times Please refer to ViacomCBS’s Ad Matrix to see
Specifically, ViacomCBS reserves the right to
Acceptance Policy commence from receipt of all required creative Please refer to Network 10’s Ad Matrix to see where each ad unit can run.
remove or reject any material which:
that is correct to spec. where each ad unit can run.
ViacomCBS reserves the right to reject or
• Is misleading, false or illegal and does not
request revision to any creative which is deemed • All rich media ads are required to be served via Additional Info
comply with state and national regulations; Pre-roll Ad Rules
unsuitable, does not meet our specifications, a 3rd party. This ad unit can only be 3rd party served.
or adversely affects site performance, other ad • Contains but is not limited to sensationalised Pre-roll video can be either ViacomCBS 1st party
placements or user experience violence, crime or vulgar activity; • ViacomCBS accepts most 3rd party ad Audio must be user initiated and default ‘mute’ site served or 3rd party served.
servers; please consult with your ViacomCBS
All ads must be approved by ViacomCBS before • Promotes stereotypes based on gender, race, Video must include; Play, Pause and Mute Flash based creative is not accepted by
representative for confirmation.
publication. If you are developing a creative that sexuality or religion; options ViacomCBS
you are concerned may not meet our standards, • 3rd party creative must be live when submitted
• Is provocative in nature and upsetting to the Creative must not include any transparent We recommend a minimum of three creative
please contact your sales representative to to allow adequate testing
site audience or channel partner; elements executions to be running simultaneously for each
discuss. • Failure to provide creative within these advertiser. This requirement preserves the user
• Negatively impacts the intellectual property CPU must have a max 20% load. Any ads
ViacomCBS 10 cannot include alcohol advertising turnaround times may delay campaign start experience and the effectiveness of the ads.
and equity of the wider ViacomCBS; submitted which cause excessive CPU load or
or other content relating to alcohol within times • All rich media ads are subject to testing
hinder user experience will not be accepted. When LIVE: If you opt to replace a creative or add
episodes (or on the same webpage) of Jersey Advertisers have a responsibility to observe and approval of ViacomCBS
new creative for rotation on LIVE tags, please
Shore or in any other ViacomCBS program. our network policies and provide transparency The following 3rd Party Ad Servers are notify your ViacomCBS representative for QC and
towards our ad specifications and timelines. accepted: Rich Media Ad Rules
Privacy and Standards Advertising must comply approval before deploying.
with Australian privacy laws and internet industry • Doubleclick Rich Media ad units must be 3rd party served. Before LIVE: If you have already decided to set
advertising standards. For example, the use of Cancellation Deadlines multiple video creative on the single 3rd party
tracking data or any other information gathered • Atlas All creative is to include a valid clickthrough that
opens in a new tab or window. tag, please inform ViacomCBS representative
as a result of an advertising campaign must Please refer to our Terms and Condition • Sizmek on how many creatives you have implemented
abide by the laws and rules of individual privacy. Creative with a white background must include a along with their file names at the time of sending
• Faciitate
We understand that certain 3rd party ad tags 1px solid border. the code package across to us. This will help
Display Media Production
may allow for creative to be updated by the client User initiated expand only – hover or click us troubleshoot each one to ensure they meet
and/or agency without the need to updated the ViacomCBS has a full service in house creative Standard Ad Rules ViacomCBS Ad Specifications.
initiated
tags on our ad server. All such creative changes team that can build integrated assets for brands.
must be notified in advance and new creative Please contact your ViacomCBS representative Standard ad units can be either ViacomCBS 1st Expanding formats must include ‘X’ in top right
assets provided to ViacomCBS for approval prior for a quote. party site served or 3rd party served. corner to close Please refer to ViacomCBS’s Ad Matrix to see
to publication. ViacomCBS reserves the right to All creative is to include a valid clickthrough that Must expand to the left and down where each ad unit can run.
disable any creative at our discretion. opens in a new tab or window.
Creative lead times Sound must be user initiated and muted by
Creative Submission Material delivery timelines Creative with a white background must include a default, with a visible mute/unmute button Auto
are included in this document for each Standard Creative – 3 business days 1px solid border. play animation/video: 30 sec max duration
placement. • Site-served images Animation can loop twice (play through 3 times). Animation/video must contain play/pause and
Please note if creative is late, and delivery is • Non-rich media HTML5 creative Intermediate mute controls
No strobing effects or rapid animation
impacted, ViacomCBS will not be responsible for Creative – 5 business days
permitted. Video aspect ratio: 16:9
any make goods or compensation.
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