Disrupting streaming with blockchain technology - White Rabbit
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Disrupting streaming with blockchain technology. White Rabbit / Pitch Deck
Vision White Rabbit is a browser plug-in that recognizes the content you watch, without forcing you to subscribe to any one site. By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing experiences. White Rabbit / Pitch Deck
The Challenge
White Rabbit has identified 3 main
challenges we will solve.
Challenge 1: Money Challenge 2: Choice Challenge 3: Pirates vs Fans
Few films make money from digital Fans get less choice of films and series We don’t distinguish between pirates and
distribution. as subscription services buy less fans. Fans are forced to break the law to
content, and produce more of their own. see their favorite films or series, because
they aren’t allowed to pay for content.
White Rabbit / Pitch DeckThe Solution
A new digital streaming reality...
67%
of EU citizens pirate occasionally
20
million EU citizens subscribe to Netflix
340
million EU citizens stream illegally
White Rabbit creates a marketplace from peer-to-peer; the most
popular way to watch films and series.
Utilizing blockchain technology, revenue from streaming is immediate
and transparent for rights holders.
The Rabbit Hole (user library) is where filmmakers maximize IPR and
fan engagement through an ecosystem of third party applications.
White Rabbit / Pitch DeckProduct White Rabbit recognizes content, allowing users to stream on any peer-to-peer site they prefer and still pay the rights holders directly. White Rabbit / Pitch Deck
Market
Streaming market turnover was
$29.4bn in 2016 with 206m users,
projected to double to $65bn by
2021 with 383m users.
• Strong growth is an opportunity for new streaming
platforms and solutions
400
• OTTs are producing more of their own content and buy less.
300
Netflix cut over 7,000 films from its library. Where do all these
200
films go?
100 • 60% of Finnish and Australian pirates said they would be
willing to pay if given the option. Most illegal streamers
0 aren´t really pirates, they are fans.
2016 2017 2018 2019 2020 2021
White Rabbit / Pitch Deck“If an entire generation breaks the law, it’s no
longer a crime, it’s a business opportunity”
- Alan R. Milligan
White Rabbit / Pitch DeckCustomers White Rabbit is a streaming disruptor in a $30Bn (OTT) industry and turns pirates to fans in a market worth $15Bn per year. Our customers are legal and illegal streamers who want access to all the content available and be allowed to pay for it. Our customer is also a film industry that wants transparent and immediate payment, less piracy and an even playing field in digital distribution. White Rabbit / Pitch Deck
Competition
Choice, price and convenience WR advantage
• Content recognition and payment solution, not a
Expensive streaming platform
• Revenue sharing with producers and streaming sites,
not competing
• Helps defeat piracy and maximizes IP revenue through the
Rabbit Hole ecosystem
Poor choice Most choice
Competitors
• OTTs produce great content to build a loyal subscriber base.
• OTTs are competing with the film industry, not partners –
“a necessary evil”
• OTTs do not share user data and are cash-flow negative
Free for producers
• Netflix has never made money on streaming with their
White Rabbit is positioned to offer more choice in films and series, more convenience to find subscription based model
what you are looking for and stream it from where you prefer, and by allowing fans to pay film-
makers directly - we can do this at a reasonable price.
White Rabbit / Pitch DeckRevenue model and financial prediction
Str
In the next five years White Rabbit
ea
min
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can generate $2,5Bn in revenue,
tes
Wh
: 10
ite
Rab
bit: 1
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sharing $1,1Bn with streaming
5%
Ri
sites and $18,5Bn to the content
gh
ts
Ho
ld
er
rights holders of the film and
s:
75
%
series industry.
• What are consumers willing to pay for OTT?
$30 per month for slimmed down version
How much Netflix do we watch a day?
1h33 min
White Rabbit price foundation
• Viewing habits = 1h33m or 1 film per day
• $2 a film or $1 an episode = up to 60$ per month
• Our P&L based on average $20 p/month
White Rabbit / Pitch DeckTokens
White Rabbit Token (WRT) works
Phase 1
as follows:
Phase 1 Phase 3
Users purchase WRT during the token sale Smart contract distributes rewards. Once
or via exchanges.* CRH has accepted legal consumption of
content, CRH does not require further
Phase 4 Phase 2
action to receive WRT for future streams.
Phase 2
Users stream content from P2P streaming
sites or open server sites. Users send WRT
Phase 4
to the smart contract which accumulates CRH may exchange WRT into cryptocur-
rewards. Where WR does not have a rency which makes conversion into FIAT
pre-existing agreement with CRH, WRT possible.*
initiates legal consumption of content
once accepted by the CRH.
Phase 3
WRT is a ERC20 token - Content Rights Holder (CRH) - White Rabbit (WR) - Partner Streaming Sites (PSS)
* it is at the sole discretion of exchanges whether to list WRT or not.
White Rabbit / Pitch DeckTraction
Road Map
Q1 2017 Q1 2018
Researching film and streaming industry data; user preferences MVP available
and habits Token sale
Q2 2017 Partner Streaming Sites – first round partners announced
Blockchain potential for White Rabbit explored Content acquisitions announcement
$50,000 seed financing Q2 2018
Branding White Rabbit Launch Alpha – invitation only
Planning development and programming Partner Streaming Sites – second round partners announced
Q3 2017 Content acquisitions announcement
Development started Q3 2018
$150,000 seed financing Launch Beta
Partners attached, roadshow begins Product launch
Q4 2017 Q4 2018
Presale Rabbit Hole release
Partner Streaming Sites – application round New content-recognition technology release
White Rabbit / Pitch DeckTeam
Alan R. Milligan Alexander Yarushin Adrian Hessel-Rütter Jon Inge Buli
(CEO & Partner) (CTO & Partner) (COO & Partner) (CFO & Partner)
Award winning film producer. Software System architect. Submarine, Digital strategist. Automation and Shipping economist. Risk analyst.
entrepreneur. Responsible rebel. telecommunications and healthcare workload specialist. St. Andrews graduate. Globetrotter.
automation.
Read more Read more Read more
Read more
We have extensive experience as producers winning best film award in Cannes and Venice, our films have been distributed worldwide in-
cluding 2015´s best selling foreign film in the UK and Australia. We are also software entrepreneurs behind MCIS; installed on hundreds of
chemical tankers worldwide and the industry standard for the safe transportation of chemicals at sea - a $2.3 trillion dollar market.
White Rabbit / Pitch DeckAdvisors
Gregory Carson Jon Ramvi Hans Clemetsen Tom Emil Olsen Alexander Hagerup
Startup investor. Business developer. Blockchain developer. Lead engineer Commercial lawyer. Corporate services. Multi-award winning Creative Director. Serial entrepreneur. Technology
Capital funding. Startblock. Nordic blockchain evangelist. International clients. Founder of the international branding driven. AI and Blockchain.
agency KIND.
Read more Read more Read more Read more Read more
Partners
White Rabbit / Pitch DeckInvestments
Bounty 1.5% rd 5%
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Step 2: $10m token sale
Team en
16% Tok
Platform development: 44% Reserve un
foreseen
expenses
(March 2018) 10%
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Ma
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WR
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Token sale
Information regarding presale (live now) Funds Allocation Token Distribution
and token sale (Q1 2018):
Token price: 1ETH=3040WRT
Total token supply: 190 000 000
Hard Cap: 25 000 ETH
Presale Bonus: 20%
Presale minimum: 25 ETH
White Rabbit / Pitch DeckContact Alan R. Milligan, CEO and founder: alan@whiterabbit.one Adrian Hessel-Rütter, COO and partner: adrian@whiterabbit.one Click here for White Paper www.whiterabbit.one White Rabbit / Pitch Deck
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