DUTCH CREATIVITY AWARDS 2020 ENTRY GUIDE - ADCN

 
DUTCH CREATIVITY AWARDS
2020 ENTRY GUIDE

KEY DATES

Open for Entries: 7 January 2020
Entry Deadline: 14 February 2020
Extended Entry Deadline: 21 February 2020 (+25% fee)
Nominations Announcements: 7-9 April 2020
Nominations Expo: 11-13 May 2020
Awards Show: 14 May 2020
Winners Announcements: 15 May 2020
CONTENTS

INTRODUCTION			           3    CRAFT CATEGORIES 		      15
                               Animation & Motion
ENTRY PROCESS			          5    Art Direction
                               Cinematography
ELIGIBILITY			            6    Digital
                               Editing
ENTRY RULES		             8    Film Direction
                               Illustration
ENTRY FEES				            11   Music
                               Photography
ADVERTISING CATEGORIES    13   Sound
Activation & Experience        Strategy
Digital                        Typography
Direct                         Visual Effects
Entertainment                  Writing
Film                           Young Directors
Integrated
Media                          NEXT CATEGORIES 		       17
Outdoor                        Business
PR                             Culture
Print                          Impact
Radio & Audio                  Innovation
Social & Influencer            Side-Project
                               Talent
DESIGN CATEGORIES         14
Brand                          ENTRY SPECIFICATIONS		   19
Editorial
E-commerce & Website           JUDGING				              36
Experience & Game
Graphic                        TERMS & CONDITIONS		     38
Mobile & Wearable
Packaging & Product            CONTACT ADCN			          41
Spatial
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INTRODUCTION
Welcome to the Dutch Creativity Awards 2020. In this guide you will find all the
information that you require for entering the Awards, including categories, key dates,
entry fees and submission formats.

Since 1966, ADCN’s Dutch Creativity Awards – the iconic Lamps – celebrate the very
best creative ideas and craftsmanship in commercial communications with the
Advertising, Design and Craft Awards. Since 2018, the Next Awards present the very
best ‘next-generation’ creativity: the people, ideas and innovations that have a
positive impact on business, culture and society and the talent and projects shaping
the future of the Dutch creative industries.

The Lamps celebrate the power of human imagination in a world screaming for
creativity. From legendary designers like Dick Bruna and Irma Boom to contemporary
innovators like MediaMonks and Momkai, they have all won the Lamp in honor of
their creative excellence. ADCN’s goal is to unite all types of creative work in one
educational and festival platform, to foster learning and connections both within
and between all creative disciplines. Join us in curating and rewarding the best
Dutch creativity that is ‘human made’.

WHAT’S NEW IN 2020?

- Small changes to various Advertising and Design categories, reflecting the latest
  industry developments.

- The launch of the Young Directors Award in Craft, rewarding the best talent in
  film craft.

- The Future Jury, next to the Professional and Members Jury. The Future Jury will
  be composed of the best talent from leading creative schools.

- The Nominations Expo – a three-day exhibition of all the nominated work at
  Westergas in Amsterdam – free for all entrants.

- The Awards Show will be held during the new Dutch Creativity Week at Westergas
  in Amsterdam.

- More PR and publications for nominated and winning work – through ADCN and
  partner media channels – visible to the creative industry, clients and the public.

- A complimentary ADCN 2020 membership for 1 creative talent (new member,
  < 25 years) for each entrant company.
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The spirit and goal of the Dutch Creativity Awards is to educate and inspire each
other towards higher levels of creativity and impact. By entering the Awards, you will
not only reward yourself, your team or company for all your work in 2019. By sharing
and presenting your ideas, craftsmanship and the learnings behind your projects,
you will empower the entire Dutch creative community and have the opportunity to
win a Lamp.

We encourage you to read the guide very carefully before entering your work.
If you have any questions, please let us know via awards@adcn.nl.

On behalf of the ADCN Board and Team, I’d like to take this opportunity to wish
you the best of luck with your entries. We hope to see you in May 2019 during the
Nominations Expo and Awards Show.

Dinesh Sonak
Managing Director
ADCN | Club for Creativity
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ENTRY PROCESS
1     Go to adcn.awardsplatform.com

2    Login with your account or register to create a new account.

3 		 Prepare your entry by reading this Entry Guide and checking the
			 eligibility, entry rules, entry fees, categories and entry specifications.
			 To start your entry, go through the following steps.

4 		 Choose the award type (Advertising, Design, Craft or Next).

5 		 Choose a category (e.g. Activation in Advertising or Brand in Design)
			 and choose single or multiple entry.

6 		 Create a title for your entry/project and write a project summary.

7     Upload your files.

8 		 Add the supporting information and credits.

9 		 Push the “Save + Close” button to complete your payment and
			 entry, or push “Save + Next” to create another entry.

10 		 Submit your contact details.

11 		 Complete your payment.

12 		 Send your physical work to ADCN (compulsory for some
			 categories only).

     For more detailed information about each step in the process,
     please read the Entry Guide.
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ELIGIBILITY
Please make sure that your work is eligible to enter the Dutch Creativity
Awards 2020 prior to creating an entry.

ELIGIBLE WORK (ADVERTISING, DESIGN & CRAFT CATEGORIES)
To be eligible work must be:
— Commercially released between 1 January 2019 and 14 February 2020.
— Either produced in response to a genuine brief from a client or signed
   off/approved by a client.
— Made available to the public through legal mediums.
— Approved and paid for by the client.

Work is also eligible in the cases below and given the following conditions:
— If work was done pro bono for a charity. The charity must have approved the
  work to run.
— If the entrant company is also the client for the work, which falls into one of these
  two categories:
  1. Self-promotion – self-promotional work is eligible only if it was released
  commercially and made available to potential customers.
  2. In-house creation and production – business owners can enter work that was
  created and produced in-house and made available commercially.
— If the work was released for the first time before 1 January 2019 it is eligible only
  under one of these two conditions:
  1. The majority of the work was launched between 1 January 2019 and
  14 February 2020.
  2. The work has been changed or updated and re-launched representing a
  significant creative development between 1 January 2019 and 14 February 2020.

INELIGIBLE WORK
— Work created or produced for or with ADCN.
— Work adapted from foreign work.
— Prototypes that have not been commercially released within the eligibility period.
— Concepts or work created only for the purpose of entering competitions.
— Work created by another party into the same category.
— Work entered into the ADCN Awards in a previous year.

OTHER ELIGIBILITY RULES
— Work should be created or crafted by a company registered or based in
  the Netherlands. This should be visible in the credits for ‘concept’ and/or ‘craft’.
  In the case of collaborations between Dutch and foreign companies, the
  ‘concept’ or ‘craft’ should be at least made for 50% by the Dutch company.
— Work created for international clients or released internationally is eligible.
— Work created or crafted by foreign companies for Dutch clients is not eligible.
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— In the event that a jury questions the eligibility of an entry, ADCN may ask you
  to provide further documentary evidence to demonstrate the work is eligible.
  The ADCN Board has the right to disqualify an entry from the awards.

EXCEPTIONS NEXT CATEGORIES
Exceptions apply to the following Next categories:

— Culture, for which separate entry rules apply. Work in the Culture category is
  selected by jury invitation only and cannot be entered.

— Impact, for which any type of organization can enter any type of project. The
  Impact category is for everyone who believes in the power of creativity to change
  the world, whether you’re a brand, NGO, start-up, entrepreneur, agency, social
  enterprise or aspiring innovator. ADCN accepts any campaign, project, product
  or initiative that seeks to have a positive impact on the world through creativity.
  The work or project should be launched between 1 January 2019 and 14 February
  2020.

— Side-Project, which is for anyone (individuals, teams) running an independently
  owned side-project whilst holding full-time employment or being a full-time
  entrepreneur in the creative industry. ADCN accepts any kind of creative project
  or work, launched between 1 January 2019 and 14 February 2020.

— Talent. In the Talent category, students and professionals (with a maximum of three
  years of work experience in the creative industry) who live, work and/or study in
  the Netherlands are qualified to participate. There is no age limit. Talent is required
  to enter a portfolio of three different projects, at least one of which is commercial/
  commissioned work (based on a briefing) and two of which can be personal work
  (e.g. self-initiated projects, portfolio pieces). The work should be completed (if non
  commercial) or released (if commercial) after 1 January 2019. For commercial
  pieces, you must submit the final version of the work as it was released to the
  public. Each individual project should be submitted as Advertising, Design, Craft
  or Next project (in the entry system) and be relevant to those categories.

For the Next categories Business and Innovation there are no exceptions, i.e. the
eligibility rules for the Advertising, Design and Craft categories also apply to Business
and Innovation.
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ENTRY RULES
BEFORE YOU ENTER
If your work is eligible, you should consider the following entry rules prior to entering
the Dutch Creativity Awards online.

SUBMISSION OF ENTRIES
Work must be:
— Submitted as it was originally released – only make alterations to the work if this is
  to meet the material requirements detailed in the entry guide.
— Submitted in its original language – for non-English work (including Dutch work),
  please provide a translation.
— Submitted without the names of people or companies involved in the creation
  of the work anywhere (visibly) in the work itself, or in file names. If these names
  appear in any deliverables, we will ask you to change this. This is to ensure that
  work is judged anonymously and fairly.

COLLABORATIONS
If the entrant has collaborated on a piece of work with any other entity or person, it
is the entrant’s responsibility to ensure that the entry is only submitted by one of the
collaborating parties who will be the designated entrant and will be responsible for
administering all aspects of the entry. Two different entrants cannot enter the same
work in the same category. In case of duplicate entries, we will only accept the entry
that was paid first.

CLIENTS
Clients can enter work created or crafted for them either internally or by an external
agency (as long as it has not been entered by the external agency in the same
category).

CATEGORIES
The full list of categories is included in this Entry Guide. You may enter the same
project into a maximum of 6 categories (across Advertising, Design, Craft and Next,
as a single or multiple execution), between different entrant companies. Please
ensure that your entry (especially supporting information) fits the selected category
(definition) and its judging criteria.

ADCN reserves the right to move entries to more appropriate categories if deemed
in ADCN’s sole discretion as necessary. Such action may be taken without informing
the Entrant. However, it is not the responsibility of ADCN to amend entries or move
them to different categories if they have been entered incorrectly. Entrants will not
be allowed to move entries between categories during judging.
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SINGLE & MULTIPLE
Our submission formats fall into two areas: Single & Multiple. Single means a single
execution in a category only (e.g. one billboard in outdoor advertising or one poster in
graphic design. Multiple is a campaign or range with multiple executions in the same
project (e.g. packaging design portfolio, series of different photographs within the
same campaign).

ENTRY SPECIFICATIONS
Please take a moment to look through all of our entry formats and their specifications.
The specifications for file uploads may vary per category. We will not accept any other
entry formats than listed and will be in touch if incorrect formats have been submitted.
Each entry requires you to upload a still image of the work and for each entry you will
be able to submit additional images, videos, audio files, URLs and/or physical work.
Additionally you need to provide supporting information and credits. Choose your
provided media and information carefully and submit as much as needed for the
judges to understand your work but not more.

SUPPORTING INFORMATION
It is very important that the entrant provides the right information as the judges will refer
to these during the judging process and ADCN can call upon this information at any
point.

CREDITS
Entrants are responsible for making sure that the credits that are submitted by the
deadline are correct and accurately reflect the roles of the individuals and companies
responsible for that awarded entry, including the credits of freelance creative
professionals.

In the entry system, you should first list the main credits including the project title and
creative, craft and client companies. Second, you list all other relevant credits (for
each individual discipline and stakeholder in the project).

The information on the entry form will be regarded as the final copy for all online and
offline presentations and publications. ADCN reserves the right to make corrections
and to decide which information is presented and published.

Once the entrant has confirmed the credits, they cannot, other than in exceptional
circumstances and at ADCN’s absolute discretion, be changed.

It is essential that ADCN is informed if the main submission contact person changes. It is
the entrant’s responsibility to ensure the accuracy of all information supplied especially
for updated contact details.
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ALTERATIONS
Such permitted alterations may include resizing print advertising and dubbing non-
English film entries with translated voice-overs. Alterations to colors, artwork or copy
are not permitted in any circumstance.

LANGUAGE & TRANSLATIONS
All work that has been issued to the public in a language other than English is
eligible for entry, but a translation must be supplied in the form of subtitles, dubbing,
narration, translation of radio script or printed translation following category
requirements. Translations provided in a format other than those listed are not
permitted and may result in entries being disqualified.
Exception. For the category Craft – Writing translations are not applicable as all
entries must be originally released in Dutch or English.

BREACHING THE RULES OF ENTRY
In the event that a jury queries the eligibility of an entry, we will ask you to provide
further documentary evidence to demonstrate the work is eligible. If ADCN
establishes that an entrant has broken the awards rules, the offending entry will
be immediately suspended from the awards and referred to the ADCN Board. The
ADCN Board has the right to disqualify an entrant or entry from the awards.

CASE FILMS
You can upload a presentation (case) film that is under 2 minutes. This should
demonstrate the overall highlights of the project and be specific to the category.
It should summarize your work.
— Emphasize the creative idea and its relevance to the audience.
— Judges will stop case films that are longer than 2 minutes.
— Ensure the presentation film narration is in English.
— Do not use your company logo or branding anywhere in the film.

PHYSICAL ENTRY MATERIALS
Physical entry materials have to get to ADCN by 28 February 2020. Our address is:
ADCN, Polonceaukade 17, 1014 DA Amsterdam, the Netherlands. All physical entries
become property of ADCN and will not be returned (unless at the request of the
entrant company, see Terms & Conditions).

REJECTION
Entries that do not meet the entry rules and requirements may be rejected.
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ENTRY FEES
 ADVERTISING, DESIGN & CRAFT CATEGORIES                  Single entry		        Multiple entry

 									€249 			€399

Surcharge
A surcharge of 25% (per entry) applies to all entries in the Advertising, Design and Craft
categories received after the deadline of 14 February 2020.

 NEXT CATEGORIES					Single entry		                                            Multiple entry

 Business							€249 			n/a

 Culture							n/a			n/a

 Impact							€25			€25

 Innovation							€249 			€399

 Side-Project							€25			€25

 Talent							n/a			€25

All prices are excl. VAT (21%). Prices apply to each individual entry in all categories.

DISCOUNTS
ADCN’s goal is to make participation in the Dutch Creativity Awards accessible for
everybody in the creative industry. We offer discounts to the following companies and
organizations:

 Who						Discount			Code

 Freelance creative professionals          50% per entry 		            FREELANCE2020

 New company 				                          50% per entry 		            NEW2020
 (registered after 1 January 2019)

 Small company (max. 3 people)		           50% per entry		             SMALL2020
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Discount rules
— Discounts are valid for all categories except the following Next categories:
   Culture, Impact, Side-Project, Talent.
— Only one discount per entry is allowed.
— Discounts apply to the total amount per entry.
— ADCN may request proof for the appropriate use of discount codes with a
   Chamber of Commerce extract.

YOUNG DIRECTORS (CRAFT)
The entry fee for the new Young Directors category in Craft is Euro 25, thanks to the
kind support of Videoland Academy, founding partner of the Young Directors Award.

PAYMENT
You can pay via iDEAL, credit card or bank transfer. Payment by iDEAL and credit
card must be completed online in order to complete your entry. A small service fee
applies to credit card payments (2,95%, charged by the credit card company).

Payment of your entry fee(s) via a bank transfer must be completed within three days
following the completion of your online entry and must be received by ADCN no
later than the respective entry deadlines (14 and 21 February 2020). An entry is not
considered to be an entry by ADCN until full payment is received. Work that has not
been paid for will not be submitted for judging. ADCN reserves the right to withdraw
entries for which the full payment of the entry fee has not been received in time.

The entry platform will automatically generate your entry fees and invoice upon
completion of your entries (and application of discount codes).

Entrants are to ensure that all shipping costs are fully paid before (physical) items arrive
at ADCN. ADCN cannot be held responsible for items damaged or lost in transit.

SINGLE AND MULTIPLE ENTRY
The single price is for one execution of the creative work that is entered and judged
in isolation. If you are entering multiple executions - for example, an advertising
campaign or a series of designs to be judged altogether, then the multiple entry
(fee) will apply. In some categories, only a single or multiple entry is possible.

WHERE DOES YOUR MONEY GO?
ADCN is a non-profit organization. Your entry fees help fund ADCN’s educational
mission and activities, including the Dutch Creativity Awards, Dutch Creativity
Festival and related programs (events and content). ADCN’s goal is to reward all
entrant companies in the Awards program through inspiration, education, and the
promotion of your work..
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CATEGORIES
 ADVERTISING

ACTIVATION & EXPERIENCE
Experience-led activation and interaction between consumers and brands such as
stunts, sampling, competitions, exhibitions, guerilla marketing, live events, exhibitions,
retail promotions, in-store activations and pop-up shops for brands. Including activities
designed to create immediate activation and/or offer for the sales of a product or
service.

DIGITAL
Marketing communications (e.g. campaigns, banners, pop-ups, video ads, pre-rolls,
takeovers, competitions, Google Adwords) created primarily for digital platforms/
media, including websites and display advertising. Offline parts are accepted if they
work with the digital components. Also including branded apps & games (that are
branded or have a commercial component but are not the main business app of a
product or service), as well as in-game advertising within computer, video, online or
mobile games (e.g. in-game billboards, gamification components, product placement
that are part of the game narrative, selective ads, incentivised ads).

DIRECT
Direct marketing designed to elicit a direct response or call-to-action and/or targets a
specific audience, including direct mail and digital mailings.

ENTERTAINMENT
Entertainment where a brand is an integral feature of the story or experience,
and creativity that goes beyond branded communications to create authentic
entertainment that engages consumers and impacts culture, including e.g. music
videos, games, series and documentaries.

FILM
Moving image communications (e.g. commercials) created for TV and cinema screens.

INTEGRATED
Campaigns where a central idea connects across a variety of media or platforms.
Entries in this category must show that multiple types of media were used in the
campaign. Entrants will be judged on how successfully they have integrated the chosen
media throughout the campaign, and must demonstrate how well the different types
complement and build on each other to communicate the brand’s message.
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MEDIA
Creative use of media, both traditional media channels and innovative, non-traditional
media.

OUTDOOR
Poster advertising and innovative out of home campaigns or experiences, including
interactive and digital poster sites.

PR
Strategies, ideas and marketing solutions that use PR as creative tool. The work should
show how, rooted in earned, it has influenced opinion and driven business, societal,
and/or cultural change. That is, work with storytelling at its core, which established,
protected and enhanced reputation and business of an organisation or brand.

PRINT
Advertising for print media, e.g. newspapers and magazines.

RADIO
Radio advertising, branded audio content and podcasts.

SOCIAL & INFLUENCER
Brand-led content & posts primarily created for social media platforms as well as social
campaigns & content enhanced through the use of social influencers and content
creators.

 DESIGN

BRAND
Design of individual brand elements and entire brand identities, including logos, brand
expressions, campaign branding & identity (e.g. print media, digital platforms, and
moving image).

EDITORIAL
Design of publications e.g. books, magazines, and newspapers (digital and print
formats). Includes the design of covers, sections, and supplements.

E-COMMERCE & WEBSITE
Design of digital platforms that define the interaction between people and a brand
or organization. Including websites, e-commerce platforms, loyalty platforms, service
platforms.

EXPERIENCE & GAME
Design of digital brand experiences, including installations, immersive websites, games.
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GRAPHIC
Commercial visual design for all platforms. Including e.g. posters, point of sale
materials, wayfinding, catalogs, brochures, reports, data visualization, presentations,
stationery, direct mail, applied print graphics and graphic design for websites and
mobile.

MOBILE & WEARABLE
Design of human-friendly digital products and services, including utility apps,
connected and wearable devices.

PACKAGING & PRODUCT
Design of individual and ranges of packaging and physical commercial products..

SPATIAL
Design of permanent and temporary physical environments or installations that
enhance the (customer/brand) experience. Including e.g. exhibition design, installation
design, hospitality and workplace interiors, retail design (and pop-up shops), set &
stage design, trade show & exposition design, design for public spaces.

 CRAFT

ANIMATION & MOTION
Celebrating exceptionally crafted animation and motion for advertising and design
projects, where the craft brings a creative idea to life. The talent of the artist is evalua-
ted in the creation of characters, elements or actions that provide the motion sensati-
on and have been produced in 2D, 3D, Motion Graphics or Stop Motion.

ART DIRECTION
Celebrating exceptional art direction - the overall design, visual style, and direction of
advertising and design projects.

CINEMATOGRAPHY
Celebrating exceptionally crafted cinematography, for advertising and design
projects, where the craft brings a creative idea to life. Judges will evaluate the
cinematographer (Director of Photography) skills in the technique and the construction
of a unique visual style, involving aspects such as artistic choices, camerawork,
cinematic techniques, shot composition, lighting, settings, textures, among others.

DIGITAL
Entries will need to demonstrate exceptional form and function in a digital context.
That is, work with flawless design, masterful execution and outstanding user experience
created for all digital environments. Criteria considered during judging will predomi-
nantly be the execution and experience. There is no overall limit to how many times the
same piece of work can be entered into Digital Craft.
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EDITING
Celebrating exceptionally crafted editing, for advertising and design projects,
where the craft brings a creative idea to life. The jury will evaluate the technical and
creative success of the edit. All aspects of the film’s edit will be considered, including
timing, pace, visual dynamics, dialogue dynamics, sound integration, and overall
storytelling.

FILM DIRECTION
Celebrating an exceptionally crafted film direction, for advertising and design pro-
jects, where the craft brings a creative idea to life. The jury will evaluate the storytel-
ling and filmmaking skills of the director, including the vision and achievement of the
direction, the script, casting, production design, and remaining film-related aspects.

ILLUSTRATION
Celebrating exceptionally crafted illustration, for commercial advertising and design
projects as well as commissioned illustration for digital/print media, where the craft
brings a creative idea to life.

MUSIC
Celebrating exceptionally crafted music for advertising and design projects, where
the craft brings a creative idea to life. Including 1. original compositions, 2. creative
use of existing music and 3. adapted music (re-recorded or remixed version of an
existing piece of music).

PHOTOGRAPHY
Celebrating exceptionally crafted photography, for advertising and design projects
as well as commissioned photography for digital/print media, where the craft brings
a creative idea to life.

SOUND
Celebrating exceptionally crafted sound design, for advertising and design projects,
where the craft brings a creative idea to life. Including the creation and the artistic
use of sound effects, human or computer generated voices and/or elements of
music as well as sonic branding (e.g. sound logos, jingles (-packages), channel
identities, acoustic installations for brands and products as well acoustic brand
identities).

STRATEGY
Recognises strategy as a creative craft, celebrating the strategic thinking behind
outstanding advertising and design ideas, showcasing how strategic planning can
redefine a brand, reinvent its business and influence consumers or wider culture. The
jury rewards 1. analysis - exceptional interpretation of the business/brand challenge,
2. strategy - breakthrough research, thinking and problem-solving that led to a
compelling insight and creative strategy, and 3. case writing - excellent case writing,
creating a coherent argument from problem, to insight, to strategy and idea/solution.
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TYPOGRAPHY
Celebrating exceptionally crafted typography, for advertising and design projects
as well as commissioned typography for digital/print media, where the craft brings a
creative idea to life.

VISUAL EFFECTS
Celebrating exceptionally crafted visual effects, for advertising and design projects,
where the craft brings a creative idea to life. Including color grading, special effects,
compositing, and CG elements.

WRITING
Copywriting that is integral to a piece of advertising or design, for work originally
released in Dutch or English.

YOUNG DIRECTORS
The Young Directors Award celebrates the creativity and craftsmanship of young
talented film directors (students and recent graduates with max. 3 years professional
experience) in advertising and design. The Jury will evaluate the storytelling and
filmmaking skills of the director, including the vision and achievement of the
direction, the script, casting, production design, and remaining film-related aspects.
The role of the director in the process will be taken into account. You should enter 1
piece of commissioned work (max. 4 minutes, no music videos or short films) as well
as a short description of your role as a director.

 NEXT

BUSINESS
Creative ideas or solutions (e.g. products, services) that create value beyond brands
and communications at a business level by disrupting and transforming business
models, processes, categories or an industry in the long term.

CULTURE
A curated selection of creative projects (and experiments, inventions, innovations)
that define visionary, avant-garde and impactful creativity in culture. Projects will be
curated, selected and judged by the jury from all disciplines across the creative and
cultural industry - outside advertising and design (commercial communications).
This category is by invitation only in 2019, and is not open for entries.

IMPACT
Creative communications, solutions or initiatives that create a positive impact on
society. The projects can be both commercial and non-commercial. We seek to
identify and celebrate great, transformative, creative ideas that have had real
impact and, ultimately, contribute towards a better, fairer and more sustainable
future for all, e.g. through or for education, civic engagement, healthcare,
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humanitarian aid, smart living, environmental sustainability, diversity and equality, and
financial empowerment. This category is for everyone who believes in the
power of creativity to change the world, whether you‘re a brand, NGO, start-up,
entrepreneur, agency, social enterprise, maker, artist or aspiring innovator.

INNOVATION
Creative use of data and technology. Data-driven and/or tech-enabled creativity
and problem-solving applied to drive a brand or business, celebrating the interplay of
ideas and data (through e.g. data visualization, data storytelling) and/or technology
(e.g. voice, AR, VR). Entries will need to demonstrate how the work was enhanced or
driven by the creative use, interpretation, or application of data or tech at the core of
the idea. Standalone technological solutions including tools, products, models, and
platforms will also be recognized, as well as marketing communications driven by the
creative/smart use of data. Technology entered may be at prototype / pre-production
stage.

SIDE-PROJECT
Self-initiated, non-commissioned creative side projects (in any type or form) by creative
professionals and teams. The project was started on your own initiative (without a client
or brief), outside your day job, and developed from a (shared) passion or general
interest. Entries in this category cannot be entered in other categories. The nature of
the project can be experimental and both commercial and non-commercial.

TALENT
Creative work by students and new talent in any discipline. You have a maximum of
three years of work experience as a creative professional or craft maker in advertising
or design. You should enter three different pieces of work from your portfolio, which you
can enter in or across the Advertising, Design, Craft and Next categories. At least one
project should be based on a (commercial) briefing.
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ENTRY SPECIFICATIONS
Once you have registered online, checked the eligibility of your project(s) and
selected the right category/categories for your entry/entries, you should prepare your
online entry.

ADCN’s digital awards platform is user friendly and will guide you through all steps
automatically. The information in this section of the Entry Guide gives you all the details
about the entry specifications for each category.

Please note:
Check the entry specifications for each category (as well as for single vs. multiple
entry). There are small but important differences between the categories in terms of
entry specifications and requirements, such as file uploads and supporting information.

Go to adcn.awardsplatform.com.

Register/login and “start new entry” in the My Entries screen.

— Category – choose an award type (Advertising, Design, Craft or Next), a
category and single or multiple (execution). In this creen you should also create a
project title and write a project summary. The project title will be used in all official
communications about the awards.

The following pages in this entry guide will guide you through the other entry
specifications in the online entry system:

— File Uploads – which materials do you need to upload and in which formats.

— Supporting Information – which supporting information do you need to enter (for
judging purposes).

— Credits (Main & Additional) & Contact Details – which credits and contact details
do you need to enter.

All fields/questions must be answered, unless marked as optional.

Please make sure to save your entries.

When you have completed your entry submission, you can proceed to payment and
confirm your entry.
20

FILE UPLOADS
 ADVERTISING
CODE     CATEGORY              FILE UPLOADS - SINGLE                            FILE UPLOADS - MULTIPLE

A01		    Activation            1-5 images and 0-1 video, 0-1 URL,               2-10 images and 0-5 videos, 0-5 URLs,

			& Experience		0-1 physical work                                              0-5 physical works

A02		    Digital               1-5 images and 0-1 video, 0-1 URL                2-10 images and 0-5 videos, 0-5 URLs

A03		    Direct                1-5 images and 0-1 video, 0-1 URL,               2-10 images, 0-5 videos, 0-5 URLs,

					                          0-1 physical work                                0-5 physical works

A04		    Entertainment         1-5 images and 0-1 video, 0-1 URL,               2-10 images and 0-5 videos, 0-5 URLs,

					                          0-1 audio file, 0-1 physical work                0-5 audio files, 0-5 physical works

A05		    Film                  1 image, 1 video and 1-5 video still images,     2-5 videos and 2-10 video still images,

					                          1 URL                                            2-5 URLs

A06		    Integrated		                                                           2-10 images and 1-5 videos, 1-5 URLs,

							                                                                         0-5 audio files, 0-5 physical works

A07		    Media                 1-5 images and 0-1 video, 0-1 URL,               2-10 images and 0-5 videos, 0-5 URLs,

      					0-1 audio file, 0-1 physical work                                    0-5 audio files, 0-1 physical works

A08      Outdoor               1-5 images and 0-1 URL, 0-1 video                2-10 images and 0-5 URLs, 0-5 videos

A09		    PR		                  1-5 images and 0-1 audio file,                   2-10 images and 0-5 audio files,

					                          0-1 video, 0-1 URL, 0-1 physical work            0-5 videos, 0-5 URLs, 0-5 physical works

A10      Print                 1 image, 1 physical work and 0-1 URL,            2-10 images and 0-5 URLs, 0-5 videos

					                          0-1 video

A11      Radio                 1 image, 1 audio file and 1 PDF (radio script)   2-5 audio files and 2-5 PDFs

					                          and 0-1 video                                    (radio scripts) and 0-5 videos

A12		    Social & Influencer   1-5 images and 0-1 audio file,                   2-10 images and 0-5 audio files,

					                          0-1 video, 0-1 URL, 0-1 physical work            0-5 videos, 0-5 URLs, 0-5 physical works
21

 DESIGN
CODE   CATEGORY              FILE UPLOADS - SINGLE                FILE UPLOADS - MULTIPLE

D01    Brand                 1-5 images and 0-1 video,            2-10 images and 0-5 videos,

						0-1 URL, 0-1 physical work                                  0-5 URLs, 0-1 physical range

D02    Editorial             1-5 images, 1 physical work ,        2-10 images, 2-5 physical works

						and 0-1 video, 0-1 URL                                      and 0-5 videos, 0-5 URLs

D03    E-commerce            1-5 images and 0-1 video,            2-10 images and 0-5 videos,

		 & Website 		0-1 URL, 0-1 physical work                         0-5 URLs, 0-5 physical works

D04    Experience            1-5 images and 0-1 video,            2-10 images, 0-5 physical works

			& Game		0-1 URL, 0-1 physical work                             and 0-5 videos, 0-5 URLs

D05    Graphic               1-5 images, 1 physical work          2-10 images and 0-5 videos,

					                        and 0-1 video, 0-1 URL               0-5 URLs, 0-5 physical works

D06    Mobile & Wearable     1-5 images and 1 URL and 0-1 video   2-10 images and 1-5 URLs and

							                                                           0-5 videos

D07    Packaging & Product   1-5 images, 1 physical work and      2-10 images, 2-5 physical works and

					                        0-1 video, 0-1 URL                   0-5 videos, 0-5 URLs

D08    Spatial               1-5 images and 0-1 video,            2-10 images and 0-5 videos,

					                        0-1 URL, 0-1 physical work           0-5 URLs, 0-5 physical works
22

 CRAFT
CODE    CATEGORY              FILE UPLOADS - SINGLE                             FILE UPLOADS - MULTIPLE

C01     Animation & Motion    1 image, 1 video, 1-5 video still images,         2-5 images, 2-5 videos, 4-10 video still

						1 URL                                                                     images, 2-5 URLs

C02     Art Direction         1 image and 0-1 video, 0-1 URL,                   2-5 images and 0-5 videos, 0-5 URLs,

					                         0-1 audio file, 0-1 physical work                 0-5 audio files, 0-5 physical works

C03     Cinematography        1 image, 1 video, 1-5 video still images,         2-5 images, 2-5 videos, 4-10 video still

						1 URL                                                                     images, 2-5 URLs

C04     Digital               1-5 images and 0-1 video,                         2-10 images, 0-5 videos,

					                         0-1 URL, 0-1 physical work                        0-5 URLs, 0-1 physical work

C05     Editing		 1 image, 1 video, 1-5 video still images,                     2-5 images, 2-5 videos, 4-10 video still

						1 URL                                                                     images, 2-5 URLs

C06     Film Direction		1 image, 1 video, 1-5 video still images,               2-5 images, 2-5 videos, 4-10 video still

						1 URL                                                                     images, 2-5 URLs

C07     Illustration          1 image and 0-1 video, 0-1 URL,                   2-5 images and 0-5 videos, 0-5 URLs,

					                         1 physical work                                   1 physical range

C08     Music                 1 image, 1 video, 1-5 video still images,         2-5 videos and 4-10 video still images,

						1 audio file and 1 URL                                                    2-5 audio files and 2-5 URLs

C09     Photography           1 image, 1 physical work and                      2-10 images, 2-10 physical works and
					                         0-1 video, 0-1 URL                                0-5 videos, 0-5 URLs

C10     Sound                 1 image, 1 video, 1 video still image,            2-5 videos, 2-5 video still images,

					                         1 audio file and 1 URL                            2-5 audio files and 2-5 URLs

C11     Strategy              1-5 images and 0-1 audio file,

					                         0-1 video, 0-1 URL, 0-1 physical work

C12		   Typography            1 image and 0-1 video,                            2-10 images and 0-5 videos,

						                        0-1 URL, 0-1 physical work                        0-5 URLs, 0-5 physical works

C13		   Visual Effects        1 image, 2 videos (1 original work + 1            2-5 images, 4-10 videos (original work +

1				        		breakdown), 1-5 video still images                               breakdowns), 2-10 video still images

					                         and 1-2 URLs                                      and 2-10 URLs

C14     Writing               1 image and 0-1 video,                            2-5 images and 0-5 videos, 0-5 URLs,

					                         0-1 URL, 0-1 audio file, 0-1 physical work        0-5 audio files, 0-5 physical works

C15     Young Directors       1 image, 1 video, 1-5 video still images, 1 URL
23

 NEXT
CODE    CATEGORY       FILE UPLOADS - SINGLE                       FILE UPLOADS - MULTIPLE

N01     Business       1-5 images and 0-1 video, 0-1 URL,

					                  0-1 physical work

N02     Culture        1-5 images and 0-1 audio file,              2-10 images and 0-5 audio files,

					                  0-1 video, 0-1 URL, 0-1 physical work       0-5 videos, 0-5 URLs, 0-5 physical works

N03     Impact         1-5 images and 0-1 audio file,              2-10 images and 0-5 audio files,

					                  0-1 video, 0-1 URL, 0-1 physical work       0-5 videos, 0-5 URLs, 0-5 physical works

N04     Innovation     1-5 images and 0-1 audio file, 0-1 video,   2-10 images and 0-5 audio files,

						0-1 URL, 0-1 physical work                                   0-5 videos, 0-5 URLs, 0-5 physical works

N05     Side-Project   1-5 images and 0-1 audio file,,             2-10 images and 0-5 audio files,

						0-1 video, 0-1 URL, 0-1 physical work                        0-5 videos, 0-5 URLs, 0-5 physical works

N06     Talent		                                                   1-5 images and 0-5 audio files,

							                                                            0-5 videos,0-5 URLs, 0-5 physical work

							                                                            (per project / for each three pieces

							                                                            of work)
24

FILE UPLOADS
SUBMIT AN IMAGE FILE
If you have more than one image, upload each one as a separate file. Image specs:
— Format: TIFF or JPG
— Color mode: CMYK
— Image resolution: 300 DPI
— Image size: 420x297 mm (or 1/1 according to final format if smaller than A3)
— Orientation: Images will be viewed on-screen so landscape is ideal. Portrait is fine
    too, if that’s more appropriate (e.g. for magazine covers or posters).
— If the image is displayed in odd colors in the preview mode, the color mode is not
correct and should be adjusted to CMYK.

EXTRA IMAGE FILE TO BE FEATURED IN ADCN‘S DIGITAL GALLERY/ARCHIVE
Please submit an image with the following specs: 1440x810 (ratio 16:9).

SUBMIT AN AUDIO FILE
If you have more than one radio ad, upload each one as a separate AAC or MP3.
Audio specs:
— Codec: AAC or MP3
— Sample Rate: 48 KHz
— Channels: Stereo
— Audio Quality: High
— Bitrate: 320 kbps

SUBMIT A RADIO SCRIPT
If you have more than one script, upload each script as a separate PDF. Specs:
— Format: PDF. This should be text only – don’t include images.
— For supporting material: Maximum one A4 page.
— Use a clear font (e.g. Arial) and 12 point text.
— Please provide an English translation of Dutch copy.

SUBMIT A VIDEO FILE
If you have more than one video file, upload each one as a separate video file.
Video specs:
— Width: 1920 px
— Height: 1080 px
— Aspect: Square Pixels
— Framerate: 25 fps
— Field Order: Progressive
— Codec: H264
25

— Profile: High
— Level: 4.2
— Bitrate: 16 Mbps
— The preview of the video has a standard ratio of 16:9.
— Do not add a color bar or a clock or slate at the start.
— Do not use your company logo or branding anywhere in the film.
— Submit one video still per video file according to the specifications.
— Ensure case movies are shorter than 2 minutes.
— Use entry or part titles as file names where possible.
— Ensure the presentation film narration is in English.
— Highly recommended: Please upload a Video URL directly linked to the video via
  YouTube or Vimeo (in order to be featured in ADCN‘s Digital Gallery/Archive).

SUBMIT A VIDEO STILL
One video still per video file. Video still specs:
— Format: TIFF or JPG
— Color mode: RGB
— Resolution: 150 PPI
— Max. height and width: 2800 x 2800 pixels
  [as large as possible within 2800 x 2800 pixels]
— If the image is displayed in odd colors in preview mode, please adjust to
  CMYK mode.

SUBMIT A URL
All interactive entries must be submitted with their own URL where only material
related to the entry can be viewed, i.e. no multiple entries under one URL, and no
material under the URL (notes, the producer’s name, etc.) other than the entry itself.
Please enter the full URL address (including http://). If you provide a URL protected by
a login and password, please provide the details as follows:
— Under Login details, enter any login details required to gain entry to
   the site. If no login is required, please leave this field blank.
— The URL (and any login/password details) must remain active until the end of
   May 2020.
— The web page must be viewable on a Mac, using Chrome.
— Provide a direct URL to the original execution.
— If the URL is no longer live please provide a holding page which hosts
   the original execution only.
— Do not submit a case study page if the site is still live.
— Do not the entrant company logo or branding on the web page.
— Do not use the entrant company name or branding in the URL address.
26

SUBMIT AN APP
— Upload a walkthrough film according to the video file upload specifications.
— Upload a URL to download the full version of the app (according to the
  specifications).
— Judges will watch the walkthrough film first, and then view the app.
— If it is a ‘paid for’ app, supply a gift card/code that is valid until the end of
  May 2020.
— If the app is not available in the Netherlands, provide a unique link to allow us to
  download it or supply a device with the app already installed.
— ADCN will support apps designed for use on iOS.
— Provide navigational instructions for the app if necessary.

PHYSICAL ENTRIES
For some categories you can or should send physical materials to ADCN. Please
check the file upload specifications in the previous pages which categories require
a physical entry. If you enter physical materials, you should mark and specify this in
the online entry system in the file upload tab.

When you send the physical materials to ADCN, please take note of the following:

— Attach the entry form to your materials. You can download the entry form in
  the My Entries screen after completing your entry.
— The materials must correspond to your online entry in terms of images and
  numbers.
— Provide empty packaging for products that have an expiration date before
  June 2020 or that require to be stored in a special environment (e.g. fridge).
— For further details about liabilities for shipped items please check the terms
  & conditions.

Physical entry materials should be delivered before 28 February 2020 to:
ADCN, Polonceau-kade 17, 1014 DA Amsterdam.

The office is open for deliveries on weekdays between 10.00h and 16.00h.
27

SUPPORTING INFORMATION
Please submit the following information about your work in the entry system.

ADVERTISING & DESIGN (ALL CATEGORIES)

Release date
The (commercial) publication or launch of your project/work.

Brief (Creative) (max. 1000 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying
the project’s objectives, the challenge or the problem. Add information about the
cultural or business context (e.g. the target audience and insights) and any other
useful background information.

Idea (max. 1000 characters)
What was the creative solution in response to the brief? Describe your idea and
highlight unique features that make it fresh, smart, original, innovative (in general
or in the context of the category). How was the work executed and what unique
aspects enhance the execution?

Relevancy (max. 1000 characters)
Describe the relevance of your idea or solution to the brief/problem, brand/business
and/or (real) audience. How has your idea solved the problem or answered the
brief? What was the reasoning behind it? Add any references that are specific to the
culture, media or platforms where the work was released. Give details on the scale,
impact, and results of the idea/solution.

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational
instructions, unique features, viewing instructions (e.g. codes).

Translations (optional)

CRAFT (ALL CATEGORIES EXCEPT STRATEGY)

Release date
The (commercial) publication or launch of your project/work.
28

Brief (Craft) (max. 1000 characters)
What was the creative idea and the initial craft briefing that led to the craft execution?

Craft / Execution (max. 1000 characters)
What was the craft solution to the brief? Describe the craft execution with the process
and reasoning behind it. What makes it unique or innovative?

Relevancy (max. 1000 characters)
What was the contribution of the craft to the success and impact of the idea?

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant to the jury.

Translations (optional)

CRAFT – STRATEGY

Release date
The (commercial) publication or launch of your project/work.

Brief & Analysis (max. 1500 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying the
client brief and explaining your analysis and interpretation of the (brand/business/
category/market) challenge and (new) definition of the problem. Is there a clearly
stated objective and does the creative idea convincingly work to reach this objective?
Add information about the cultural, brand or business context (e.g. the target
audience, user insights) and any other useful background information.

Insights & Strategy (max. 1500 characters)
Describe your insights and strategy. How was the insight conceived (e.g. smart use of
data and research)? What makes the insight clear, original and innovative? How did
the insight lead to the development of the creative strategy and idea?

Case Argumentation (max. 1500 characters)
Please describe the creative idea and explain the connection between your problem
definition, the insight, strategy and idea. How did your strategic thinking influence the
creative idea and its execution?

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
29

What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

CRAFT - YOUNG DIRECTORS

Release date
The (commercial) publication, launch or completion of each project.

Brief (Craft) (max. 1000 characters)
What was the creative idea and the initial craft briefing that led to the start of your film
(direction) project?

Craft / Execution (max. 1000 characters)
What was your craft solution to the brief? Describe the craft execution with the
process, approach and reasoning behind it. What makes it unique or innovative?

Relevancy (max. 1000 characters)
What was the role of the director in the realization and success of the film?

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – BUSINESS

Release date
The (commercial) publication or launch of your project/work.

Brief (Creative) (max. 1000 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying the
project’s objectives, the challenge or the problem. Add information about the
30

cultural or business context (e.g. the target audience and insights) and any other useful
background information.

Idea (max. 1000 characters)
What was the creative solution in response to the brief? Describe your idea and
highlight unique features that make it smart, original, innovative or transformational
(in general or in the context of the category). How was the work executed and what
unique aspects enhance the execution?

Relevancy (max. 1000 characters)
Describe the relevance of your idea or solution to the brief/problem, business and/
or (real) audience. How has your idea solved the business problem or created a new
business model or opportunity, or led to the transformation of a category or industry?
Add any references that are specific to the business context where the work was
released. Give details on the scale, business impact, and results of the idea/solution.

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – CULTURE

Release date
The (commercial) publication or launch of your project/work.

Brief (Creative) (max. 1000 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying the
project’s objectives, the challenge or the problem. Add information about the cultural
or business context (e.g. the target audience and insights) and any other useful
background information.

Idea (max. 1000 characters)
What was the creative idea/solution in response to the brief? Describe your vision,
idea and highlight unique features that make your work/project fresh, smart,
original, innovative. How was the work executed and what unique aspects enhance
the execution?

Relevancy (max. 1000 characters)
31

Describe the relevance of your idea or work to Dutch culture and creativity and the
client/audience. How has your idea solved the problem or answered the brief? What
was the reasoning behind it? Add any references that are specific to the culture,
media or platforms where the work was released. Give details on the scale, impact,
and results of the idea/solution.

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – IMPACT

Release date
The (commercial) publication or launch of your project/work.

Brief (Creative) (max. 1000 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying the
project’s objectives, the challenge or the problem. Add information about the social,
cultural or business context and any other useful background information.

Idea (max. 1000 characters)
What was the creative solution in response to the brief? Describe your idea (type of
solution) in detail and highlight unique features that make it fresh, smart, original,
innovative. How was the work executed and what unique aspects enhance the
execution?

Relevancy (max. 1000 characters)
Describe the relevance of your idea/solution to the brief/problem, client/brand/
organization and/or society. How has your idea solved or how does it contribute to
solving the problem? How did your idea create real positive impact for the world? Give
details on the type and scale of impact.

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?
32

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – INNOVATION

Release date
The (commercial) publication or launch of your project/work.

Brief (Creative) (max. 1000 characters)
What brief were you given? Explain the ‘why’ behind your project by specifying the
project’s objectives, the challenge or the problem. Add information about the cultural
or business context (e.g. the target audience and insights) and any other useful
background information.

Idea (max. 1000 characters)
What was the creative solution in response to the brief? Describe your idea and
highlight unique data and/or technology applications/features that make it fresh,
smart, original, innovative. How was the work executed and what unique aspects
enhance the execution?

Relevancy (max. 1000 characters)
Describe the relevance of your idea or solution to the brief/problem, brand/business
and/or (real) audience. How has your idea (and the smart use of data and technology)
solved the problem or answered the brief? What was the reasoning behind it? Add
any references that are specific to the culture, media or platforms where the work was
released. Give details on the scale, impact, and results of the idea/solution.

Learnings (max. 1000 characters)
Share your biggest personal learning(s) from the creative process behind the project.
What did you learn, how and/or why, and what would you recommend others based
on your reflections?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – SIDE-PROJECT

Release date
The (commercial) publication or launch of your project/work.
33

Brief (Creative) (max. 1500 characters)
Why did you start the side-project? Explain the ‘why’ behind your project by
specifying the project’s background, objectives, the challenge or the opportunity.
Give details about what led you to produce this side-project, your objectives,
target audience and any relevant information the judges might find useful (e.g.
creative or cultural context).

Idea (max. 1000 characters)
Describe your creative side-project and the creative idea. Highlight unique features
that make it fresh, smart, original, innovative. How was the work executed and what
unique aspects enhance the execution?

Relevancy (max. 1000 characters)
Describe the relevance of your idea or solution to the audience. Where has your side-
project been operating? Give details about where it can be found and impressions
so far e.g. print run, distribution method, follower stats, revenue made, social media
impressions etc. What’s your future ambition with the project? How do you plan to
scale or improve it? What resources are required?

Additional (optional) (max. 500 characters)
Add any other information relevant or helpful to the jury, e.g. navigational instructions,
unique features, viewing instructions (e.g. codes).

Translations (optional)

NEXT – TALENT

Release date
The (commercial) publication, launch or completion of each project.

Brief (Creative) (max. 1000 characters)
Explain the ‘why’ behind your project by specifying the project’s brief, its objectives,
the challenge/problem (for commercial projects) or your personal motivation and
goals (for non-commissioned/non-commercial projects). Add information about the
cultural, creative or business context (e.g. the target audience) and any other useful
background information.

Idea / Craft (max. 1000 characters)
What was the creative idea/solution or craft execution in response to the brief?
Describe your creative idea or craftsmanship and highlight unique features that make
it fresh, smart, original, innovative. How was the work executed and what unique
aspects enhance the execution?
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