Easter Holiday & Gifting 2021 - Key directions for Easter 2021 food, decor, styling, graphics and colour, in line with our three seasonal trends ...
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Holiday & Gifting 2021
Easter
Key directions for Easter 2021 food, decor,
styling, graphics and colour, in line with our
three seasonal trends concepts – TransForm,
HomeSpun, and GameScape
The House That Lars Built
Action Points
Our Easter 2021 report presents the key directions for food
and drink, styling and decor, prints and graphics, and
colours and key icons, in line with our three seasonal trend
concepts – TransForm, HomeSpun and GameScape.
1. Update the classics: mix traditional Easter motifs with
playful design details, and include springtime icons to
give designs a broader seasonal appeal.
2. Experiment with colour: think beyond the typical
Easter palette of pastels by using unexpected colour
pairings, such as off-kilter brights and neutrals. This will
give products an eyecatching update.
3. Keep wellness and sustainability in mind: even during
the holiday, consumers are conscious of their purchases.
Help them make smart choices with products that have
a healthy twist, and are made from sustainable
materials.
4. Invest in thoughtful details: include small details that
give products a sense of personalisation and care,
whether it’s honouring religious rituals or adding a
handcrafted sentiment.
Waiting on Martha
Mood & Colour
TransForm a. Corten
Ballard Designs
b. Silver
c. Midnight Quartz
Diefrauimhaus
d. Spirulina
TransForm explores a fusion of science and
Cauldron Crafts nature, with a futuristic edge. For Easter, this
translates into a mystical direction that takes
e. Lilac Tint
inspiration from both religious themes and
spring solstice
• Balance natural and artificial colours, from
aquatic blues to luminous purples
f. Purple Nitro
• Design products that have tactile qualities,
such as chalky finishes or brushed metallics
g. Blue Beat
Lilthstongue
Coloro: d. 048-82-17 e. 133-84-01 f. 141-43-17 g. 107-38-27
Good Housekeeping Pantone: a. 8024 C b. Silver C c. 8605 C d. 13-0522 TCX e. 13-4105 TCX f. 18-3418 TCX g. 18-4434 TCX
TransForm
Styling & Decor
The Briarwood BlueOceanGlass
InDecora
• Tap into religious and ritualistic Easter
traditions for styling and decor, ranging
from the ancient past to a mystical focus on
the future
• Take inspiration from the cosmos, with
luminous iridescent finishes and
constellation-inspired graphics
• Ground this trend with simple shapes and
natural materials such as wood
Inspired By This
Loving Wood Marble Inspiration
TransForm
Food & Drink
My Cookie Mold
The Sweetest Occasion
• Focus on playful themes for food and
Brit & Co drink. Layer different types of candy to
create eyecatching textures, or use snacks to
create Easter-themed games
• Icons are key in this trend. Decorate
everything from cookies to pretzel snacks
with Easter Bunny motifs and religious
symbols
• Use colourful ingredients and dyes to
create ombré tints and rainbow swirls,
giving food and drink an otherworldly,
Happy Home Fairy
strange appearance
Club Crafted
TransForm
Prints & Graphics
The Viking Fairy
Best Day Papers
Sara Woodrow
• Prints and graphics for TransForm focus
on subtle religious references, using
Christian iconography and ancient rune
symbols
• Layer colours and transparencies to
create eyecatching patterns on both cards
and decor
• Use engraved and embossed techniques
to add tactility to motifs
Zazzle
Margaret Berg Art
TransForm
Key Icons
Faithfull Little Hands
Bombshell Bling
• Focus on mystical themes for TransForm,
such as moon and star icons
• Reference biblical tales of Easter Sunday
through illustrations of religious symbols,
including the cross and hands in prayer
• Make your Easter Bunny motifs more
natural and graceful, and less cartoonish,
with long ears and legs
Homey Oh My
Beyond the Fridge
Mood & Colour
HomeSpun a. Camel
A Beautiful Mess
b. Kata Tjuta
c. Pagoda Flower
Ella Claire Inspired
d. Gallnut
HomeSpun embraces simple, hand-made
Sostrene Grene aesthetics, playing into a consumer shift
towards buying less, but better. Whether
e. Velvet Pine
through DIY-crafted decor or a more conscious
approach to food, the focus is on quality over
quantity
• Use natural pigments and organic dyes to
f. Good Grey
create faded tones and irregular marks
• Embrace simplified, minimalist forms and
focus on design details such as ribbons and
tree branches
g. Catechu Wood
The House That Lars Built
Coloro: a. 033-64-15 b. 020-50-32 c. 043-78-28 d. 016-66-05 e. 082-43-10 f. 122-66-02 g. 030-41-18
Redneval Pantone: a. 16-0928 TCX b. 17-1452 TCX c. 12-0737 TCX d. 16-1506 TCX e. 18-5308 TCX f. 15-4008 TCX g. 18-0933 TCX
HomeSpun
Styling & Decor
Camille Styles The Wedding Playb
Pop Sugar
• Incorporate nature and craft into styling
and decor to make a statement that still
feels approachable and simple
• For tablescapes, focus on more rustic
elements such as flowers, olive branches
and carrots, which have a freshly picked
appearance
• Embrace tactile and imperfect materials
and surfaces, such as speckled ceramics
and hand-applied papier-mâché
B Loved Weddings
Modern Pottery Studio Mommy Baby Buzz
HomeSpun
Food & Drink
Hostess With the Mostess
I Am A Food Blog
• Focus on natural ingredients and healthy
Brit & Co alternatives to typical sugar-heavy holiday
treats
• Simplicity is key in this trend. Desserts
should be void of excess decoration, and
meals should include a pared-down palette
of ingredients and raw vegetables
• Create decorative statements with food
and drink. Transform treats into Easter
icons, and present snacks in terracotta pots
Cupful of Kale
Julie BlannerHomeSpun
Prints &
Graphics
Decora Fleur
Sinnerenr Rausch
• Prints and graphics should be simple and
crafted in this theme. Adorn kraft paper with
buttons and cotton balls to create Easter
Bunny motifs, for example
• Focus on hand-drawn aesthetics for fonts,
with imperfect type settings and irregular
sizing
• Use watercolour techniques to give motifs
a refined appearance, or finger-painted
graphics for a more naive look
Craftberry Bush
Hike N Dip MagnoliaHomeSpun
Key Icons
World Market
City Mom
• Motifs are directly inspired by nature, with
farmhouse chicks, lambs, and olive
branches
• Use mixed textiles to add tactility to icons,
and combine watercolour designs with ink
sketches for a more refined look
• Colours are muted and natural. The focus
here is on creating simple, calming designs
with transseasonal appeal
Twelve on Main
KirklandsMood & Colour
GameScape a. Pink Lift
Tried & True
b. Marmalade
c. Sago
A Kailo Chic Life
d. Apple Buzz
GameScape takes a colourful and playful
@violettinder approach to Easter, with designs that embrace
digital aesthetics, and offer an eclectic mash-
e. A.I. Aqua
up of references from the past, present, and
future
• Give perennial Easter themes a kitsch
makeover with unexpected or contrasting
f. Vital Green
colours, such as bright candy tones with
urban-inspired neutrals
• Look to the archives to inspire motifs, but
update them with metallic details and digital
g. Satsuma Spritz
aesthetics
Camille Styles
Coloro: a. 007-57-23 b. 020-60-35 c. 030-87-05 d. 056-57-27 e. 098-59-30 f. 081-39-28 g. 031-72-40
Liefgeval Pantone: a. 16-1620 TCX b. 16-1361 TCX c. 12-0601 TCX d. 17-0336 TCX e. 16-4725 TCX f. 18-5338 TCX g. 14-1064 TCXGameScape
Styling & Decor
My So Called Crafty Life Shop Sweet Lulu
A Kailo Chic Life
• Juxtapose a variety of Easter themes and
aesthetics, taking copy-and-paste approach
to styling and decor
• Pair pastels with contrasting brights for
an eyecatching look
• Combine motifs inspired by a range of
eras to create colourful place settings or
dynamic collages
Decor8
Hey Maca Mod PetsGameScape
Food & Drink
Salty Canary
Brit & Co
• Experiment with vibrant tones, unique
flavours, and contrasting textures for food
and drink. The focus here is on creating
upbeat settings and indulging the senses
• Bring colour to meals with food dye and
sprinkles – think pink pancakes, and
rainbow-coloured deviled eggs
• Be creative with your presentation. Use
chocolate bunnies or nests made from
cotton candy to hold treats, rather than
bowls or cups
A Beautiful Mess
Danielle Noce RezeptesammlungGameScape
Prints & Graphics
Target
CSA Images
• Embrace whimsical and nostalgic themes
Oh Happy Day for prints and graphics
• Modernise retro illustrations with vibrant
colour schemes, such as pink, teal and
yellow
• Include words and phrases, and use bold
sans-serif and script fonts, inspired by
vintage and urban signage.
Lulu Bee Art Studio
BehanceGameScape
Key Icons
Ameblo
Craft Gawker
• Key icons for GameScape have a youthful
and playful quality
• Use stylised silhouettes of chocolate
bunnies and Easter eggs to create graphic
icons, and combine with colourful details
and whimsical patterns
• Include daisies and whiskered bunny
faces to give designs and settings a fun and
nostalgic appeal
Think Make Share
Lollipops GaloreLifestyle & Interiors Critical Path S/S 21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour palettes and usage direction to solid materials trends for S/S 21.
NEW REPORT - The global macro- WGSN's Global Colour report provides your first assist design development for S/S 21
economic drivers that will have a major view of what S/S 21 will look like. This season, we collections, presented as three trended Packaging Trend Concepts
impact in 2021, and strategies for success. present two palettes that reflect the duality of life themes. Essential direction on the key colours,
lived online as much as offline – one with surface patterns, structures, materials and
enhanced natural tones, and the other Trend Concepts finishes for food, drink and product design.
Future Innovations 2021 with artificial colours.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the S/S ahead of market. The materials report A series of reports covering future trends
Innovations will outline the 12 areas that will
21 markets in Europe, China, North America and will not be thematically trended, while for key seasonal events and holidays,
lead transformation across industries in
South America, edited from WGSN's Global interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas and
Colour palette. themes per season. food and drink; decor; styling; and prints
Trend Concepts reports, but these reports
and graphics.
will no longer be thematically linked. Colour Evolution
Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the entire
An in-depth look at the consumer drivers, forecasts up to and including S/S 21.
development process for interiors and A comprehensive range of reports offering
priorities and profiles that will emerge in
industrial design, with analysis of direction for product development
2021, both globally and regionally.
Lifestyle & Interiors Colour lifestyle factors, materials, finishes, covering all categories, in line with our three
patterns and shapes. Reports will be thematic trends for S/S 21.
Big Ideas presented as three trended themes.
Lifestyle & Interiors Global Colour
A yearly report outlining five key ideas for Seasonal, core and metallic palettes tailored
lifestyle and interiors industries, distilled from for S/S 21 lifestyle and interiors collections,
our Future Drivers and Future Innovations plus our pick of the season's six must-have
reports. tones.
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