ECIS iTunes U Info Pack - The Basics - European Council of International Schools

ECIS iTunes U Info Pack
                          The Basics

European Council of International Schools
Prepared by Leah Treesh

With our partner:

About ............................................................................................3
The ECIS iTunes U Team ...........................................................3
Why Publish with ECIS iTunes U? ..............................................4
General Process ............................................................................4
   Expressing Interest ................................................................................................4

   School’s First Steps................................................................................................4

   Creating Courses ..................................................................................................5

   Publishing Courses ................................................................................................5

   Creating Podcasts ..................................................................................................6

   Publishing Podcasts ...............................................................................................6

ECIS Expectations .......................................................................7
Additional Support Materials.......................................................7
   About Podcasting ..................................................................................................7

   About Courses ......................................................................................................7

Appendix: iTunes U General Terms of Use ................................8

About
ECIS is proud to provide the opportunity for European Council of International Schools (ECIS)
and Association of American Schools in South America (AASSA) member schools to publish
courses and podcasts on its very own ECIS iTunes U site. Participating schools are using ECIS
iTunes U as a conduit through which they enhance and support learning by developing
comprehensive courses, podcasts containing mini-lessons, published student work and other
enriching assets available for student use at any place and any time.
ECIS iTunes U began as an idea arising from Munich International School’s (MIS) Math
Department, who were beginning to podcast for their students and wanted to make their
podcasts available to any student worldwide who may benefit from them. After much
collaboration between ECIS, MIS and Apple, ECIS iTunes U was officially launched in April
2011.

The ECIS iTunes U Team
Leah Treesh is the ECIS consultant who manages ECIS iTunes U. She collaborates with ECIS
and Apple to provide support to schools wishing to participate and runs the “behind the scenes”
details. If you would like to learn more about ECIS iTunes U, have special content featured, or
have suggestions for improvement, please contact her directly at Leah.Treesh@1to1LT.com or fill
out the contact form at 1to1LT.com.

Pia Druggan, the visual artist behind ECIS iTunes U, volunteers much of her time to the create
the visual elements of our site, including banners and icons. Her contributions are greatly
appreciated.

Why Publish with ECIS iTunes U?
As an ECIS or AASSA member school, you are afforded support throughout the entire process,
from the idea stage, to creation, to publication. In addition, your courses and podcasts will receive
much more traffic, as traffic will be generated by all participating schools as a whole. Teachers
and students from your school visiting the site may find content from other similar member
schools which they find helpful as well.

General Process
EXPRESSING INTEREST

Should you like more information or want to add your school to the growing list of participants,
fill out the interest form found here. Upon submission of your form, you should receive an email
outlining the steps below. Should you not receive an email from us, please email your details to
Leah at Leah.Treesh@1to1LT.com.

SCHOOL’S FIRST STEPS

1. Email iTunesU@ecis.org with the subject areas, grade levels and names of those who wish to
   begin podcasting and/or providing courses. This should be done by someone chosen to serve
   as the central contact point. Please attach your school’s logo to the email.
2. All those interested in submitting podcasts should watch the Getting Started with ECIS
   iTunes U podcasts.
3. Review the iTunes U General Terms of Use (See Appendix) with each interested party.
4. Ask your Head of School/Principal to submit a response to the automated email he/she
   received with a link to the online agreement form. Upon receipt of the agreement, we will
   create the podcast feeds and email you when they are ready.

CREATING COURSES
Anyone can begin creating a course at anytime by visiting the following url: https://
itunesu.itunes.apple.com/coursemanager/ and following the given instructions. In order to
prepare for publication, your course title should include the subject area followed by
the grade level(s). The subtitle should include your school’s name followed by, if
desired, a colon and your name. Your course icon will be provided by ECIS, as it needs to
include the ECIS logo and fit into the page’s overall design.

We encourage you to consider beginning with creating a course instead of a basic podcast, even if
you are starting with just a podcast itself. This will allow you to easily expand your offerings over
time, should you choose to do so at a later date.

PUBLISHING COURSES
In order for a course to be published, it needs to be associated with an organization’s iTunes U
site, in our case, ECIS iTunes U. Once your course has been populated with content, you will
need to take the following steps in order for the course to appear on the ECIS page:

1. Under Course Settings, click "submit request to place course in iTunes U catalogue".
2. Double check the veracity of your content and its conformity to copyright law and intellectual
   property law and ethics.
2. Email iTunesU@ecis.org with the course link.
3. Wait for confirmation of receipt of course link and your course icon, which will be designed
   for you at this time (typically within 3 - 5 days).
4. Upload the course icon provided in the response email.
5. Email iTunesU@ecis.org when the icon has been uploaded.
6. Wait for confirmation of publication (typically within 24 hours).

Once a course has been published, all other course updates and additions will automatically be
published.

CREATING PODCASTS
Podcasts can be created using a variety of tools ranging from the very simple to the complex. If
you need more information on how podcasts themselves are created, please email
iTunesU@ecis.org for support.
Regardless of which tool you choose to use, it is important that the resulting file type is
compatible with iTunes. Acceptable audio file extensions are .m4a and .mp3.
Acceptable video file extensions are mp4, .m4v and .mov.
Before beginning, please review the iTunes U information carefully. Should you have any
questions or comments concerning this means of enhanced learning, please email
iTunesU@ecis.org.
Also, take time to review the Podcasting Like a Pro presentation included with the ECIS iTunes U
Course to learn more purposes for and types of podcasts and for tips on helping to ensure that
your episodes are effective and well received.

PUBLISHING PODCASTS
When you begin creating podcasts, you will need to take the following steps in order for you to
publish a podcast feed on the ECIS page:

1. Email iTunesU@ecis.org with the subject area and grade level for your podcast feed.
2. Wait to receive login information and instructions on how to upload podcasts (typically within
   24 hours).
3. After you have uploaded 5 podcasts, email iTunesU@ecis.org requesting a course icon and
   publication. Once your episodes have been reviewed and your icon is ready, your feed will be
   published (typically within 3 - 5 days).

Once a podcast feed has been published, all additional uploaded episodes will appear
automatically.

ECIS Expectations
All content published on ECIS iTunes U should strictly adhere to copyright and intellectual
property law and ethics and be factually accurate. Courses and podcasts should reflect a high
level of professionalism. Although major edits of podcasts in order to remove minor
imperfections such as small background noises or momentary changes in lighting are not
necessary, attention should be paid that said podcasts are of a quality which well represent ECIS
and the given school.

Additionally, courses and podcasts should be created with pedagogically sound, age appropriate
techniques. For more information on what this entails, please see Podcasting Like a Pro and contact
iTunesU@ecis.org with any questions or support requests.

Additional Support Materials
ABOUT PODCASTING

iTunes Podcasting Tutorials
7 Things You Should Know About Podcasting (Educause)

ABOUT COURSES
General Info
Course Manager Tutorial

Appendix: ECIS iTunes U Terms of Use
Your Acceptance
BY USING AND/OR VISITING THIS SERVICE (collectively, including all Content available
through ECIS iTunes U "the Service" or "ECIS" Website" or "Website"), YOU SIGNIFY
YOUR ASSENT TO BOTH THESE TERMS AND CONDITIONS (the "Terms of Service").
If you do not agree to any of these terms, then please do not use the ECIS iTunes U. This
Service is provided by the European Council of International Schools ("ECIS") by virtue of its
arrangement with Apple Computer, Inc ("Apple" or "iTunes"). All iTunes materials and services
are also subject to the iTunes policies found here:http://www.apple.com/legal/trademark/
claimsofcopyright.html
Ability to Accept Terms of Service
As a content contributor, you affirm that you are either more than 18 years of age, or an
emancipated minor, or possess legal parental or guardian consent, and are fully able and
competent to enter into the terms, conditions, obligations, affirmations, representations, and
warranties set forth in these Terms of Service, and to abide by and comply with these Terms of
Service.
iTunes U Service
These Terms of Service apply to all users of the ECIS iTunes U. The Service contains links to
third party websites that are not owned or controlled by ECIS. ECIS has no control over, and
assumes no responsibility for, the content, privacy policies, or practices of any third party
websites. In addition, ECIS will not and cannot censor or edit the content of any third-party site.
By using the Website, you expressly relieve ECIS from any and all liability arising from your use
of any third-party website. Accordingly, we encourage you to be aware when you leave the ECIS
iTunes U and to read the terms and conditions and privacy policy of each other website that you
visit.
Service Access
A. ECIS hereby grants you permission to use the Service as set forth in this Terms of Service,
provided that:

i) your use of the Service as permitted is solely for: educational noncommercial use, specific
independent school K-12 lower education purposes, other educational related purposes as
permitted by ECIS;
ii) you will not copy or distribute any part of the Service in any medium without prior written
authorization from the work's source;
iii) you will not attempt to alter or modify any part of the Service other than as may be
reasonably necessary to use the Service for its intended purpose without permission from ECIS;
iv) you understand that all content may be monitored and or removed at ECIS's discretion for
ANY reason;
v) you will otherwise comply with the terms and conditions of these Terms of Service.
B. You agree not to use or launch any automated system, including without limitation, "robots,"
"spiders," "offline readers," etc., that accesses the Service or any ECIS website in a manner that
sends more request messages to the iTunes U servers in a given period of time than a human can
reasonably produce in the same period by using a convention on-line web browser. You agree not
to collect or harvest any personally identifiable information, including account names, from the
Service or ECIS Website, nor to use the communication systems provided by the Service for any
commercial solicitation purposes. You agree not to solicit, for commercial purposes, any users of
the Service with respect to their User Submissions.
Intellectual Property Rights
The content on the ECIS iTunes U Service, except all User Submissions (as defined below),
including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos,
interactive features and the like ("Content") and the trademarks, service marks and logos
contained therein ("Marks"), are owned by or licensed to ECIS, subject to copyright and other
intellectual property rights under United Kingdom and foreign laws and international
conventions. Content on the Service is provided to you AS IS for your information and personal
use only and may not be used, copied, reproduced, distributed, transmitted, broadcast, displayed,
sold, licensed, or otherwise exploited for any other purposes whatsoever without the prior written
consent of the respective owners or as otherwise provided herein. ECIS reserves all rights not
expressly granted in and to the Service and the Content. You agree not to engage in the use,
copying, or distribution of any of the Content other than expressly permitted herein, including
any use, copying, or distribution of User Submissions of third parties obtained through the
Service for any commercial purposes. If you download or print or reproduce a copy of the
Content for personal use, you must retain all copyright and other proprietary notices contained
therein. You agree not to circumvent, disable or otherwise interfere with security related features
of the Service or features that prevent or restrict use or copying of any Content or enforce
limitations on use of the Service or the Content therein.
User Submissions

The ECIS Website permits the submission of videos or other documents and communications
submitted by you and other users ("User Submissions") and the hosting, sharing, and/or
publishing of such User Submissions. You understand that whether or not such User Submissions
are published, ECIS iTunes U does not guarantee any confidentiality with respect to any
submissions and that such content is open to the public. You understand that none of your
content is considered private or protected to be accessed solely by you.
a) You shall be solely responsible for your own User Submissions and the consequences of posting
or publishing them. In connection with User Submissions, you affirm, represent, and/or warrant
that:
i) you own or have the necessary licenses, rights, consents, and permissions to use and authorize
ECIS and Apple iTunes to use all patent, trademark, trade secret, copyright or other proprietary
rights in and to any and all User Submissions to enable inclusion and use of the User
Submissions in the manner contemplated by the Website and these Terms of Service;
ii) you have the written consent, release, and/or permission of each and every identifiable
individual person or the appropriate parent or guardian in the User Submission to use the name
or likeness of each and every such identifiable individual person to enable inclusion and use of
the User Submissions in the manner contemplated by the ECIS iTunes U, the ECIS Website and
these Terms of Service. For clarity, you retain all of your ownership rights in your User
Submissions. However, by submitting the User Submissions to ECIS iTunes U, you hereby grant
ECIS a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use,
reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in
connection with the Website, including without limitation for promoting and redistributing part
or all of the ECIS iTunes U Website (and derivative works thereof) in any media formats, media
channels and through any other means now known or thereafter developed for promotional and
marketing purposes . Further, such submission indicates that you have the necessary licenses,
rights, consents, and permissions to use all patent, trademark, trade secret, copyright or other
proprietary rights in and to the Content, sufficient to allow inclusion and use of the Content in
the iTunes U and iTunes Store sites, and the ECIS thereon.
In connection with User Submissions, you further agree that you will not:
a) submit material that is copyrighted, protected by trade secret or otherwise subject to third
party proprietary rights, including privacy and publicity rights, unless you are the owner of such
rights or have permission from their rightful owner to post the material and to grant ECIS all of
the license rights granted herein;
b) publish falsehoods or misrepresentations that could damage ECIS or any third party;
c) submit material that is unlawful, obscene, defamatory, libelous, threatening,
pornographic, harassing, hateful, racially or ethnically offensive, or encourages conduct that
would be considered a criminal offense, give rise to civil liability, violate any law, or is otherwise
inappropriate;

d) submit material that contains confidential or sensitive information, including personal
information school faculty, staff, students, or families that may be protected by law
e) post advertisements or solicitations of business;
f) impersonate another person
ECIS does not endorse any User Submission or any opinion, recommendation, or advice
expressed therein, and ECIS expressly disclaims any and all liability in connection with User
Submissions.
General Copyright Information
Users may find the following information from Apple on copyright to be particular helpful when
using content on the site or before uploading more content: http://images.apple.com/support/
itunes_u/docs/iTunes_U_Copyright_Overview.pdf
Copyright Infringement
ECIS explicitly forbids the DOWNLOADING of third party copyright material to other users
and/or resources unless written authorization from the copyright owner permitting this exact use
is provided. ECIS does not permit copyright infringing activities and infringement of intellectual
property rights on its Service, and ECIS will remove all Content and User Submissions if
properly notified that such Content or User Submission infringes on another's intellectual
property rights. ECIS reserves the right to remove Content and User Submissions without prior
notice. ECIS also reserves the right to decide whether Content or a User Submission is
appropriate and complies with these Terms of Service for violations other than copyright
infringement and violations of intellectual property law, such as, but not limited to, pornography,
obscene or defamatory material, or excessive length. ECIS may remove such User Submissions
and/or terminate a User's access for uploading such material in violation of these Terms of
Service at any time, without prior notice and at its sole discretion. In particular, if you are a
copyright owner or an agent thereof and believe that any User Submission or other content
infringes upon your copyrights, you may submit a notification to the ECIS which will comply
with rulings regarding and pursuant to the relevant Digital Copyright laws.
Submissions from Other Users
You understand that when using the Service, you may be exposed to User Submissions from a
variety of sources, and that ECIS is not responsible for the accuracy, usefulness, safety, or
intellectual property rights of or relating to such User Submissions. You further understand and
acknowledge that you may be exposed to User Submissions that are inaccurate, offensive,
indecent, or objectionable, and you agree to waive, and hereby do waive, any legal or equitable
rights or remedies you have or may have against ECIS with respect thereto, and agree to
indemnify and hold iTunes U, its Owners/Operators, affiliates, and/or licensors, harmless to the
fullest extent allowed by law regarding all matters related to your use of the site.
Links and Service Up Keep

Although ECIS facilitates posting of Content on the iTunes U site, ECIS is not responsible for
assuring that the Content is preserved. Contributors concerned about the long-term availability
of content must ensure content is separately preserved on other electronic media.
Modifications by Apple
Content available on ECIS iTunes U will be available to the public via Internet access. The
iTunes U model allows for Apple, Inc. to modify the look and function, but not substance, of any
Content posted on ECIS iTunes U. Apple may also make changes so that only a portion of
contributor Content is presented. By submitting Content to ECIS iTunes U for submission,
contributor verifies understanding Apple's possible uses of that Content. The contributor also
understands that neither ECIS nor Apple is able or responsible to control third-party use of
Content posted on ECIS iTunes U. All iTunes materials and services are also subject to the
iTunes policies found here: http://www.apple.com/legal/trademark/claimsofcopyright.html
Warranty Disclaimer
YOU AGREE THAT YOUR USE OF THIS SERVICE SHALL BE AT YOUR SOLE RISK.
TO THE FULLEST EXTENT PERMITTED BY LAW, ECIS, ITS OFFICERS,
DIRECTORS, EMPLOYEES, AND AGENTS DISCLAIM ALL WARRANTIES, EXPRESS
OR IMPLIED, IN CONNECTION WITH THE SERVICE AND YOUR USE THEREOF.
ECIS MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY
OR COMPLETENESS OF THIS SITE'S CONTENT OR THE CONTENT OF ANY
SITES LINKED TO THIS SITE AND ASSUMES NO LIABILITY OR RESPONSIBILITY
FOR ANY ERRORS, MISTAKES, OR INACCURACIES OF CONTENT, PERSONAL
INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING
FROM YOUR ACCESS TO AND USE OF OUR SERVICE, ANY UNAUTHORIZED
ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL
PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED
THEREIN, ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR
FROM OUR SERVICE, ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE
WHICH MAY BE TRANSMITTED TO OR THROUGH OUR SERVICE BY ANY THIRD
PARTY, AND/OR ANY ERRORS OR OMISSIONS IN ANY CONTENT OR FOR ANY
LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY
CONTENT POSTED, EMAILED, TRANSMITTED, OR OTHERWISE MADE
AVAILABLE VIA THE ECIS iTUNES U SERVICE.
ECIS DOES NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME
RESPONSIBILITY FOR ANY PRODUCT OR SERVICE ADVERTISED OR OFFERED
BY A THIRD PARTY THROUGH THE SERVICE OR ANY HYPERLINKED SERVICE
OR FEATURED IN ANY BANNER OR OTHER ADVERTISING, AND ECIS WILL NOT
BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY
TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS
OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH

ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST
JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE.
Limitation of Liability
IN NO EVENT SHALL ECIS, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR
AGENTS, BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL,
SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES WHATSOEVER RESULTING
FROM ANY ERRORS, MISTAKES, OR INACCURACIES OF CONTENT, PERSONAL
INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING
FROM YOUR ACCESS TO AND USE OF OUR SERVICE, ANY UNAUTHORIZED
ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL
PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED
THEREIN, ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR
FROM OUR SERVICE, ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE,
WHICH MAY BE TRANSMITTED TO OR THROUGH OUR SERVICE BY ANY THIRD
PARTY, AND/OR ANY ERRORS OR OMISSIONS IN ANY CONTENT OR FOR ANY
LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF YOUR USE OF ANY
CONTENT POSTED, EMAILED, TRANSMITTED, OR OTHERWISE MADE
AVAILABLE VIA THE SERVICE, WHETHER BASED ON WARRANTY, CONTRACT,
TORT, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT THE COMPANY
IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING
LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT
PERMITTED BY LAW IN THE APPLICABLE JURISDICTION
YOU SPECIFICALLY ACKNOWLEDGE THAT ECIS SHALL NOT BE LIABLE FOR
USER SUBMISSIONS OR THE DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT
OF ANY THIRD PARTY AND THAT THE RISK OF HARM OR DAMAGE FROM THE
FOREGOING RESTS ENTIRELY WITH YOU.
International Users
The Service is controlled and offered by ECIS from its facilities in England Those who access or
use the Service from other jurisdictions do so at their own volition and are responsible for
compliance with local law. Those who use this site submit to jurisdiction within England and
Wales as provided in these terms and conditions for any conflict that may arise with ECIS, Apple,
or other UK based users.
Indemnification
To the extent permitted by law, You agree to indemnify, defend and hold harmless ECIS and
ECIS's parents, subsidiaries, affiliates, and their officers, directors, employees and agents against
all liabilities, losses, damages and costs (including reasonable attorneys' fees), that ECIS may incur
by reason of: (i) claims arising out of your violation of these Terms.; any claim in connection with
Content, including but not limited to claims of alleged infringement by, errors, omissions or
misrepresentations in, Content; (iii) any virus, worm, Trojan horse or other contaminating or

destructive feature contained in Content. We reserve the right, at our own expense, to assume the
exclusive defense and control of any matter for which we are entitled to indemnification. You
agree to provide us with whatever cooperation we reasonably request.
Termination
We reserve the right to deny you access to the Service and to terminate these Terms at any time
without notice for any reason, including your violation of these Terms. The following sections of
these Terms survive any such termination: limitation of liability, governing law, jurisdiction and
venue, the restrictions imposed on you with respect to material you download from Our Site,
your license to ECIS of any content you provide to us via the Service, warranties,
indemnification, and any other provision that by its terms contemplates survival.
Assignment
These Terms of Service, and any rights and licenses granted hereunder, may not be transferred
or assigned by you, but may be assigned by ECIS without restriction. Subject to the foregoing,
the Terms of Service will be binding upon and will inure to the benefit of the parties and their
respective successors and assigns.
Independent Contractors . The relationship of the parties under these Terms of Service is
that of independent contractors.
General Provisions
This agreement will be interpreted and construed in accordance with the laws of England. All
disputes arising out of these Terms of Service will be subject to the exclusive jurisdiction of the
courts of England. These Terms of Service shall constitute the entire agreement between you
and ECIS concerning the ECIS iTunes U Service except as otherwise provided herein. If any
provision of these Terms of Service is deemed invalid, unlawful or unenforceable by a court of
competent jurisdiction, the invalidity of such provision shall not affect the validity of the
remaining provisions of these Terms of Service, which shall remain in full force and effect. No
waiver of any term of this these Terms of Service shall be deemed a further or continuing waiver
of such term or any other term, and failure to assert any right or provision under these Terms of
Service shall not constitute a waiver of such right or provision. No exercise or enforcement of
any right or remedy under these Terms of Service will preclude the enforcement of any other
right or remedy under these Terms of Service or is entitled by law to enforce. The contracts
(Rights of Third Parties) ACT 1999 shall not apply to the Terms of Service and no person who is
not a party to these Terms of Service may enforce any provision of it. ECIS reserves the right to
amend these Terms of Service at any time and without notice, and it is your responsibility to
review these Terms of Service for any changes. Your use of the ECIS iTunes U Service following
any amendment of these Terms of Service will signify your assent to and acceptance of its
revised terms.