Ecommerce in China QBID Service Overview
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Ecommerce in China
QBID Service Overview
2016
At the JD Worldwide Australia Mall Launch in June. JD Worldwide Director Tony Qiu, JD.COM founder Richard Liu, Prime Minister Malcolm Turnbull, and QBID founders John Kilborn George Panagios
About Us
John Kilborn George Panagios Jonathan Cox
Director Director COO
Tertiary Science & Business MBA completed at the Rollins College
Tertiary Science & Business qualifications. Over 25 years experience
qualifications. Over 30 years Graduate School of Business. Over 15
as Sales & Marketing Manager and years of experience as Sales &
experience as Sales & Marketing General Manager in multinational
Manager, Managing Director and Vice Marketing Director in four major
Pharmaceutical, Chemical, Genetics & international markets, 10+ years on
President in multinational Nutraceutical industries, including
Pharmaceutical, Medical Diagnostics the ground experience in
product implementation and multichannel Sales and marketing of
& Nutraceutical industries commercialisation in China FMCG in China
Marketing & Australia
Finance & Platform India
Logistics Accounting
Design Operations
Business Commercial Operations
Development
About QBID Quality Brands International Direct (QBID) is an Australian company that provides a cost- effective one-stop shop for your commercial entry into some of the world’s largest and fastest growing markets: including China, India and the Middle East. Through our longstanding international trade networks and partners, QBID can offer your brand an ethical eCommerce and brand representation service into all allowable B2B and B2C categories in China. In as little as 8 weeks, QBID can have you online and trading in China with a market potential of over 650 million people. Our eCommerce platforms are managed by a team of commercial, regulatory, marketing and logistics experts with experience in enabling B2B and B2C marketing opportunities. QBID provides translation services for your marketing materials: tailoring your marketing campaigns to foreign markets whilst staying true to your brand identity. We host your products on the ecommerce platforms and/or physical marketplaces of your choice, we engage your customers through a range of media channels, and we simultaneously handle any logistics and regulatory hurdles your brand may encounter. QBID’s strategic alliance with Hewlett Packard Enterprise to utilise their GPAS technology enables us to mitigate counterfeit risk, and uphold your international brand equity.
China
In 2014, 89% of Ecommerce Growth
Chinese internet Total online retail sales in
users browsed 1.4 Billion China grew 50% to nearly
via smartphone $450 billion in 2014
devices.
Population
70%
Percentage of Chinese population $ US$1 Trillion
shopping online by 2020. CHINA
1 billion People up from Predicted annual ecommerce
300 million in 2014 transactions by 2019
China is the world’s most
populated country with the fast- Incomes are rising in China.
est growing Ecommerce Markets. 70% of the Chinese
In 2014, 62 million Chinese be- population may
came active online shoppers. 60% reach the
global middle
700 Million 1.24 Billion class by 2030.
Active Targeted Percentage of domestic
consumption revenue That’s around
Internet Internet Users 1 billion people
Users by 2020 contributed by females
China’s Ecommerce Platforms
The evolution of cross-border
eCommerce In China
Until Feb 2014 the B2C E-commerce market in China was
restricted to local trading only
The Chinese government has relaxed policies on customs
and foreign exchange to spur cross border shopping
Cross-border online shopping in China
is a RMB 74 billion (US$12billion) market
and growing fast
QBID-JD Partnership
In April 2015,
QBID was appointed as the:
Only official agent for Jingdong Worldwide in Australia
and New Zealand
Authorised business partner of JD Worldwide and
responsible for brand & product selection and market
place business recruiting
Authorised delegate of JD Worldwide for overseas
procurement and related services.
China’s Ecommerce Platforms
China’s Ecommerce Platforms
Your Brand on JD
1. Operational Maintenance & Marketing
QBID engages in a wide range of dynamic and
complex digital marketing and maintenance
activities within the JD.com and JD Worldwide
platform: to generate traffic and conversions for
our brands. We also provide 24/7 Customer Service
for your customers in China, as per the stipulations
of JD.com.
2. Hosting within QBID’s Department
Store on JDWW
As the official Australian partner of JD.com, QBID
hosts an official department store in which we will
list your products. This page acts as a one-stop-
shop for our customers, and generates traffic and
brand exposure for all of our brands. We can build
and showcase your brand and product pages within
this store very inexpensively.A Comprehensive Marketing Strategy
3. Representation on the JD WW
Australia Mall
As an official agent of JD Worldwide, QBID has the
authority to procure your products for the JD
Worldwide Australian Mall. We present our brands
to the category managers of JD Worldwide, who
ultimately decide which products they wish to
purchase (bulk stock) and showcase.
4. Build and Operate Your Flag-Store on
JD WW
QBID can build and operate your brand flag store
within JD, external to QBID’s department store. Our
team in Beijing is on standby to provide ongoing
maintenance, facilitate promotions, and provide
24/7 customer support to your international
customer base.A Comprehensive Marketing Strategy Introduction to QBID’s Comprehensive Marketing Strategy QBID’s connections and marketing capabilities are particularly strong on eCommerce platforms such as JD and VIP, but how can your brand access the extra 600 million Chinese internet users? In recent years, the number of eCommerce platforms in China has grown exponentially. Some have estimated that there may currently be as many as 5000 platforms currently in operation. Furthermore, current figures show that while there are roughly 400 million online shoppers in China, in total there are over 730 million internet users. So, how can we reach them? QBID’s comprehensive China Entry Strategy comprises an extensive Multi-Platform Approach with a strong Digital Marketing Strategy. Please contact QBID for more information.
A Comprehensive Marketing Strategy
Weibo
Operations
$1K Per Month
Web Build & WeChat Build
Operations & Operations
$20K + $1K $2.5K + $3K
A&P
Per Month Per Month
From as little as $3,000 per month you
can create an effective A&P strategy
SEO/SEM on + Many other
Baidu Digital and
Complete marketing guidance and budget allocation $5K Per Offline
Channels
Month
servicesQBID Logistics Options QBID Usually operates a Buy-Sell Model (Normal Commercial Transaction)
Global Counterfeiting Problem
40%
91% 60% 64%
Percentage of
Percentage of
online purchases in
Percentage of China that are fake
Chinese who value counterfeit goods that
product authenticity Percentage of drugs are purchased from according to the
legitimate shops and Chinese Government.
as their primary sold in developing retailers.
purchase influence.
countries that were
counterfeit
US$600B+
Value of the annual
US$74B Global Counterfeit market
Annual revenue lost (5-7% of global
to counterfeiters in
the pharmaceutical
industry
10% international trade)
60% + Percentage of 45%
US$60B top-line revenue lost Percentage of Chinese
Estimated percentage
Annual revenue lost
to counterfeiters by Eshoppers who feared
of products on multinational brand their products were
Alibaba’s Taobao to counterfeiters in
platform that the food & Beverage owners each year. swapped with fakes
industry prior to delivery.
are counterfeit.GPAS: Protecting Your Brand
QBID is the exclusive provider of HPE’s Global Product Authentication
Service (GPAS) for Australian and New Zealand brands for use on JD
GPAS enables product authentication and brand
protection through track & trace technology. Each SKU hosts
its own unique QR code and ‘guilloche’ fingerprint
The consumer can use any smartphone to scan the code.
This takes them to a secure GPAS website, where they receive branded
validation message and a matching fingerprint
E.g. “Welcome to the ABC Company. Your product is a genuine XYZ
Brand and was manufactured in Australia in May 2015. Please compare the
fingerprint on screen with that on your package”GPAS: Protecting Your Brand
Step 1. Step 2. Step 3.
Receive product, scan GPAS Phone Automatically navigates Cross check unique guilloche with guilloche printed
QR code with phone to GPAS. Click ’Verify’ button. on bottle to confirm authenticity.
Editable text screen - Opportunity for continued
brand dialogue and upselling opportunitiesGPAS: Protecting Your Brand
国际 Quality
Brands
品汇 International
Direct
Grey Market &
Product Assign codes to labels
Product Diversion Chinese Translations
Serialisation
Prevention Platform Operations
MKTG & Promotions
Customer Feedback
Returns
Consumer Security:
Engagement and
Product Recall
GPAS Product Track
and Trace
Your
Company
Supply Chain
Visualisation and Brand Protection
Actionable and Label Printing Tech development
Analytics Anti-Counterfeit Can print directly onto labels, Platform build
or onto stickers for post-hoc Back end maintenance
applicationGPAS: Protecting Your Brand Home Screen Positive Verification Negative Verification
GPAS: Protecting Your Brand
Enhancing Consumer Engagement
• Product safety - consumers can verify product authenticity
• Rewards - consumers can redeem coupons, loyalty points
• Social innovation - consumers can trigger charitable
donations from brand owners
• Transparency – “trust in source” messaging
• Product Recall Messaging - consumers can receive
personalised recall messaging
• Upselling opportunities - In 2014, 89% of Chinese internet
users browsed via smartphone devices.
• Product information - consumers can access additional
product details
• Sustainability - consumers can access brand transparency /
sustainability messagingGPAS: Protecting Your Brand
Customisable Business Intelligence
• HPE’s Brand owner Dashboard enables customer / supply
chain activity to be viewed based on customisable settings
• Configurable Analysis Engine
• Analyse supply chain leaks
• Analyse Counterfeit and Grey Market Activity by region or by
country
• Create Custom Threat Alerts (email, SMS etc)
• Track authentications by region and/or over time
• Configurable reporting
• Download analytics for presentationsIndia
Ecommerce Growth Number of
Ecommerce in India has Internet Users
experienced compounded
growth of 35% annually, 350 500+
and the industry is expected to million Million
grow from $17 billion today currently by 2017
to over $100bn by 2020
INDIA
Billion
1.3 Million India’s Middle Class
Population is Rapidly Growing
At its current growth rate, 50 200
India’s population is set to million Million
overtake that of China by 2022 currently by 2020We Build Your Brand in China
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