ECUADOR - OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020 - Fruchthandel
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31.01.2020 I FRUITNET MEDIA INTERNATIONAL
SPECIAL
ECUADOR
ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
WE SHOW TO THE WORLD THAT ECUADOR IS “PREMIUM & SUSTAINABLE”
ECUADOR EXPORTS FRUITS AND VEGETABLES WITH QUALITY, FLAVOUR AND IDENTITY
TECHNICAL AND FINANCIAL ASSISTANCE FOR SMALL AND MEDIUM-SIZED COMPANIES
EXPORT Supplying the world with deforestation-free
products directly from the Amazon S. 11
CONTENT FHHGGG
N. 05 I 2020
14
31. JANUARY 2020
04 ECUADOR – “PREMIUM & SUSTAINABLE”
04 Xavier Lazo, Minister of Agriculture and Livestock for Ecuador:
We show to the world that Ecuador is “Premium & Sustainable”
05 The Five Bases of Ecuadorian production
06 The Ecuadorian banana industry in brief
07
08
Ecuador’s vision statement: Minister/Bananas
Vision statement: Producers 20
09 AGROCALIDAD/INIAP: Two key factors behind Ecuador’s
differentiated production
10 MPCEIP: Ecuador exports fruits and vegetables with quality,
flavour and identity
11 Supplying the world with sustainable deforestation-free
products directly from the Amazon
14 GIZ: Ecuador – working hard for the future of bananas
16 CORPEI: Technical and financial assistance for small and
medium-sized companies
17 Banana sector raises its game
19 Move into the spotlight
18 SECTIONS 9
18 Imprint
ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
05 I 2020 FRUCHTHANDEL | 3
FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
We show to the world that Ecuador
is ”Premium & Sustainable”
Foto: Messe Berlin
Quito | Berlin ► Xavier Lazo, Minister of Agriculture and Livestock for
Ecuador, is 41 years old and has an agricultural engineering degree in agro-
nomy from EARTH University. He is also a banana producer and exporter and
works hard to improve sustainable agriculture in Ecuador, to open up new
international markets and to end poverty in rural areas.
According to
Agriculture What does it mean for Ecuador What makes Ecuadorian At the Ministry of Agriculture and
Minister Lazo to be official partner country of bananas a “Premium & Sustain- Livestock, we work hard to protect
the main goal of FRUIT LOGISTICA 2020? able” product? the country’s agricultural heritage
his policy is to Xavier Lazo: FRUIT LOGISTICA is We are conscious of the entire sup- and to guarantee our “Premium &
end poverty in the biggest international trade fair ply chain, from producer to consu- Sustainable” products. The Ecua-
rural areas. for fruit and vegetable marketing mer and place great importance on dorian government aims to protect
and Ecuador is proud to be the of- product safety, and quality and tra- and improve fruit production by
ficial partner country for the first ceability through Good Agricultural supporting actions such as:
time. We want to show the world Practices. Furthermore, we work to
more about Ecuador, our good ag- improve the quality of life of our • T he protection of banana produc-
ricultural practices, as well as our growers, the workers and their fa- tion through the prevention of
vision of “Premium & Sustainable milies, with labour laws that regu- Fusarium TR4
Agriculture”. It is also a great op- late fair salaries, workplace health, • F ruit fly control
portunity for Ecuadorian producers safety and security, as well as other • Spraying of fruit containers on ar-
to meet importers, buyers and trade benefits. We also guarantee the rival
visitors in Berlin. “Ecuador Premium well-being of mother nature with • Monitoring and controlling poten-
& Sustainable” is a reality for which environmental regulations. And last tial hazards
we are working every day. We are but not least, our premium quality • T ax incentives for exporters
therefore bringing our five “bases” bananas have great flavour, great • Promotion of sustainable agricul-
to Berlin: New Cooperativism; Rural texture and a long green life. All this ture.
Women Empowerment and Rural makes Ecuador a leader in sustain-
Young Entrepreneurship; Produc- able banana production. We have established an agricultural
tivity, Quality and Traceability; and agenda containing many plans and
Deforestation Free. What other activities is the go- projects, and a vision for the next 10
Our main goal is of course to end vernment promoting to increase years to guarantee our agricultural
poverty in rural areas, showing the its competitiveness in terms of heritage. All based on the 5 pillars
world that Ecuador is producing agricultural exports in the face that make Ecuador “Premium &
according to GAP, ensuring food sa- of future challenges? Sustainable”.
fety, workers’ health, safety and se-
curity, and of course social and en-
vironmental responsibility. In other
words, to show the world that Ecua-
dor is “Premium & Sustainable”.
This year we are aiming to increase
our market share for our non-tra-
ditional fruits. Our target markets
are those who care about health,
good agriculture, and social and
environmental practices, such as,
Europe, the United States, Australia
and China. During the fair, bananas,
plantains, mangos, cocoa, pitahaya,
uvilla, coffee, and other agricultural
heritage products from Ecuador will
be presented.
4 | FRUCHTHANDEL 05 I 2020
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FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
The Ecuadorian banana industry in brief
•O ur banana has premium flavor, texture and quality.
• It has long fruit green life.
• Ìn the banana industry, small, medium and big scale producers are certifying for their good
agricultural practices; labor laws and environmental regulations; that way, Ecuador is leader in
sustainable bananas and looking forward to continue growing.
• In the banana sector, we take care of our workers by establishing a fare salary and other bene-
fits protected by labor laws. Ecuador has a health safety and security regulations.
• The basic salary for Ecuador on 2020 is USD 400 (1,523 % more than 2019)
• Ecuador protects nature with environmental care constitutional regulations. On banana sector,
we care about nature.
• Banana is the livelihood of many Ecuadorian families: it generates 450,000 direct jobs between
plantations and packaging, and 50,000 indirect jobs in the rest of the production chain.
• There are 8.581 banano producers and 125,268 banano hectars.
• Banana exports represent 2 % of National GDP and contribute 25 % in the integration of
agricultural GDP.
• Of the total number of producers, 70 % are small producers with less than 30 hectares and
working in modern associations. There are 107 banana associations that have been registered
in the Ministry of Agriculture.
• The Ministry of Agriculture has trained technicians to support small, medium and large pro-
ducers of musaceas in good agricultural practices, certifications and food safety.
Photo: yurakp-AdobeStock
6 | FRUCHTHANDEL 05 I 2020
FH
ECUADOR’S VISION STATEMENT: MINISTER / BANANAS
Next time you try an Ecuadorian banana,
you will know that you are consuming a
Premium & Sustainable product.”
Dear Friends,
I send you greetings from Ecuador, from the “Middle of the World”, which
is also known as the land of the four worlds, where we grow products and
export them all over the globe. Bananas for instance are a product reco-
gnized worldwide, and grown by people who work with food safety and health standards in mind, all in an
environmentally friendly way. We are approximately 200,000 Ecuadorians who work in banana plantations,
creating opportunities for the “Super Rural Women”, the fundamental pillar of families, and for young peo-
ple, ensuring the generation contract.
Ecuadorian banana exports are today worth some 3,000 million US dollars, resources invested in producer
families. I would also like to emphasise that, in terms of taxation and the protection of our workers, we have
ensured that they participate in 15% of the profits of the economic result of the companies they work for,
and they have a guarantee of a living wage. Furthermore, the banana cadastre has been recently updated.
And 20 years later a new agricultural census will be carried out, which will allow us to foster the creation of a
plan to develop and improve the banana sector as a whole.
Currently, state-owned banks have approved credit lines for musaceae crops. We have also established inter-
national alliances to improve our lines of research. And we have also taken leadership in the prevention of
the entry of the fungus Fusarium oxysporum f. sp. cubense tropical race 4 (Foc TR4) into our country. These
actions allow us to guarantee sustainable banana production.
This is Ecuador, a small but extremely diverse country. Ecuador is “Premium & Sustainable”.
Xavier Lazo, Minister of Agriculture and Livestock for Ecuador
05 I 2020 FRUCHTHANDEL | 7
FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
VISION STATEMENT: PRODUCERS
COASTAL REGION
JENNY QUINONEZ_ Hello friends! My name is Jenny Quiñónez; and I greet you from the Ecua-
dorian Coast! The coastal region of Ecuador has a very warm climate, as well as, great variety of
vegetation, where every corner is green and its land produces the most delicious fruits which,
indeed, you may have tried; fruits such as bananas, which
are grown by thousands of producers and, of course, by us:
the Super Rural Women. We currently have the certification
of good agricultural practices, this document has helped us
to improve the quality of our fruits. Additionally, did you
know that we also comply with labor laws and environmen-
tal regulations? Well, these practices are the only way that
has allowed Ecuador to become leader in the production of
sustainable bananas. Also, I wish to tell you that Ecuado- HIGHLAND/ANDES
rian bananas have a delicious taste, excellent texture and REGION
high-quality, in addition and most importantly, we earn a
living wage and farms look after us, the workers, who are CARMEN GUANUNA_ Hi, I‘m Car-
the lifeline for many Ecuadorian families. Moreover, we are men Guañuna and I want to tell
currently working under a vision of a modern cooperati- you about the beauty of my coun-
vism, to increase and improve our production. Come visit try, Ecuador! Did you know that
us here at Berlin, and learn more about Ecuador and its in my country we also have high
Sustainable Banana Production. Furthermore, did you know mountains, and that we are in the
that in this region we also produce other agricultural pro- middle of the world? The equatorial
ducts such as: mango, pineapple, coffee, and our well known “Pot of Gold”, which is perfect line crosses through the Highlands,
for the manufacture of fine and delicious chocolates. Our cacao contains in its heart the face of thus situating it at latitude 0! Near
all Ecuadorian producers. It is important to highlight that we are the world’s cocoa capital, thus this location you can find the closest
every time you have a chocolate we will ensure you have a delightful and unforgettable experi- point to the sun, the Chimborazo.
ence, since Ecuador is the land of the “Pot of Gold”. The Ecuadorian Highlands offers a
beautiful paramo (Andean moor)
with Premium & Sustainable qua-
AMAZONIC REGION lity products. How cold it is in the
Andes; in this Ecuadorian paradi-
KUA PITIUR_ Where parrots, toucans, monkeys and more animals live, and from largest eco- se! Here I wake up very early, long
logical lung in the world, the Amazon Rainforest, Kua Pitiur greets you. Thanks to the variety before the sun rises and the lights
of microclimates and our pure air, we grow exotic strawberries and agricultural products with illuminate this beautiful landscape.
an unforgettable taste, such as our robusta coffee and I grab a cup coffee and I mixed it
dragon fruit. I feel so proud of what my land produces, with a splash of milk, finally; with
but overall I am extremely pleased and thrilled knowing the smooth and delicate aroma of
that you can share the feeling I have everytime you try the field, I go out and start har-
my coffee at the Berlin Fruit Logistica 2020. Everyday, in vesting the products that you cur-
the middle of the Ecuadorian Rainforest, I passionately rently can find at the Berlin FRUIT
ensure the process and the quality standards of my cof- LOGISTICA 2020, such as: potatoes,
fee crops, to guarantee that your morning coffee is pro- with this root vegetable you can
duced with organic fertilizers, respecting the environ- prepare delicious dishes, and most
ment, so that my children can also enjoy this product. importantly with the purest flavour
In the same way, I cultivate dragon fruit, this exotic pro- of my country. In our Andean lands
duct contains a unique, delicious and juicy flavor, which we also grow grapes, blackberries,
is currently being exported globally. passion fruits, tree tomatoes and
Hass avocados, native potatoes,
broccoli, and our beautiful roses
and flowers that make everyone fall
in love.
8 | FRUCHTHANDEL 05 I 2020
FH
Two key factors behind Ecuador’s
differentiated production
1. AGROCALIDAD (GAP ZONE) 2. INIAP (RESEARCH ZONE) fruit sheds light on the emphasis in
Ecuador’s Agency for Phyto and The National Institute for Agricul- competitiveness. As a result, Ecua-
Zoosanitary Control and Regulati- tural Research-INIAP is in charge of dor asserts the development of
on-AGROCALIDAD is the national promoting scientific investigation, technology to accelerate and stan-
authority in charge of agricultural innovation and technology imple- dardize flowering and harvesting
sanitation and food safety during mentation in the agricultural and stages, as well as the fruits’ size and
its primary phase of production. forestry sector. The Institute has 7 number per period. It is present in
The institution holds a key role in exploratory stations, 6 experimental an extensive variety of processed
guaranteeing the country’s entry to farms, 1 automated seed-producing goods, such as juices, jam, honey,
international markets: it monitors greenhouse and 13 Technological concentrates, juice-conserved slices,
sanitary certifications such as Good Development Units in Ecuadorean etc.
Agricultural Practices-GAP, Organic territory. INIAP prioritizes the consis- Avocado: it has access to 42 des-
Agriculture, Traceability Systems, tent pursuit for sustainable, profita- tinations, holding Spain, New Zea-
and a Phyto and Zoosanitary Qua- ble and plague-resistant production land and Israel as the largest consu-
mechanisms, based on the protecti- mers of the 539.684 kg exported in
on and enhancement of the coun- 2019. This item ows its popularity to
try’s agricultural heritage. its highly nutritious, HDL boosting,
To the present day, Ecuadorean ag- diabetes prevention, and cardiova-
riculture’s diversity is increasingly scular health enhancing qualities,
delighting a wider variety of foreign which has turned it into one of the
palates by the means of these ins- most interesting fruits for agro-in-
titutions’ endeavors, among which dustrial research. It is also consi-
we can highlight: dered as a crucial crop for waste
optimization and bioplastic manu-
Goldenberry: exported 19 tons facturing.
to 43 countries; France, the Nether- Banana: considering it represents
lands and Poland hold the first pla- 2 % of Ecuador’s GDP and 35 %
ces as main consumers. Since this of the agricultural GDP, the country
fruit boosts digestion and benefits has a special focus on preventing
the circulatory system, the country the entrance of the dangerous FoC
lification. The agency endorses the is exploring processing methods to R4T plague, and developing in vitro,
importance of granting access to produce dried chips and juice deri- patogen-free control systems with a
high-quality, nutritious agricultu- vatives. high homogeneity and productive
ral products for both the national Tamarillo or Tree Tomato: ex- potential for other diseases such as
and international customer, as well ported 54.992 kg to 41 destina- Black Sigatoka. Thanks to the pro-
as the promotion of associativity tions. Ecuador focuses on the need fitabiility, and environmental impact
among farmers. to continue developing nematode, research, more than 6 million tons
fusarium and antracnosis-resistent of this potasium-rich product were
varieties of this antioxidant and Vi- exported to 87 destinations in 2019.
tamin C-packed fruit. Plantain: 62.081 tons exported
Dragonfruit: exported 4.748 tons to 26 countries; it originates from
to its major customers USA, Hong the labor of mostly samll and me-
Kong and Singapore. This antinfla- dium farmers. This fruit is a popular
matory, natural laxative holds an source of energy and intestinal flo-
astonishing potential to foster bio- ra restorative, which has benetifted
mass production and agroecological from the implementation of clean
fertilization through its sowing in technologies, rational use of pesti-
sensitive agroforestry systems like cides and ecosystem conservation
the Amazon. mechanisms.
Mango: 34.034 tons were expor-
ted in 2019; it is available to 55
destinations. This highly demanded
05 I 2020 FRUCHTHANDEL | 9
FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
Ecuador exports fruits and vegetables with
quality, flavour and identity
E
ach day we have more rea- Iván Ontaneda,
sons to feel proud; we move Foreign Trade
forward as a country, as the Minister
land of four worlds that exports
high quality products. Ecuador’s po-
sition as partner country of FRUIT
LOGISTICA 2020 is an emblematic
milestone that will boost the ex-
ports of fruits and vegetables. We
are going to present Ecuador befo-
re the eyes of the world. In Febru-
ary, our country will take the best
of its exportable offer to the main
platform of fruit trade worldwide.
Thanks to the hard work of Ecuado-
rian hands, dedicated to the art of
agricultural growth, we have gone
far; we transcend borders with pro-
ducts of excellence, already enjo-
yed by countries such as: Germany, ary to October 2019, the export of 2.271 million and 4,9 million tons
Spain, Belgium, Hong Kong, United untraditional fruits summed a FOB in volume. We continue to grow
States, Canada, and France, among value of USD 91 million. Compa- because we believe in our country’s
others. Ecuador’s geographical loca- red to the Jan.-Oct. period of 2018 potential; alongside the Ecuadorian
tion provides significant weather and 2019, the untraditional fruits government, through a interinstitu-
conditions that greatly contribute to sector has grown a 14 % in its FOB tional articulation, we work in the
the quality and flavor of our fruits, value and 6 % tons in volume. In execution of strategies and actions
making them unique. the analyses period, the main fruits that boost the production and com-
Ecuador will present its agricultural exported in this sector are dragon mercial promotion of our prominent
heritage, positioning itself as an in- fruit and pineapples, with a total exportable offer. We have imple-
ternational producer of a wide va- participation of 75 %. mented production praxis of excel-
riety of sustainable and first quality Regarding the banana lence. We work for the preservation
goods. Our country proudly enjoys
Being the official and plantain sector, of natural resources, we watch over
of international certifications that partner country of from January to Octo- the fulfilment of labor regulations;
guarantee traceability in the process FRUIT LOGISTICA ber 2019 summed up pushing forward social responsi-
of production, thus accomplishing a FOB value of USD bility, we walk through the right
all the social, labor, and environ-
is a unique 2,695,688.34 million, road, conquering more and better
mental standards. Being the official opportunity and 5,7 millions of markets. Ecuador is premium and
partner of FRUIT LOGISTICA 2020 is tons. Historically, Ecua- sustainable and now this globalized
a unique opportunity that Ecuador dor occupied the top positions in world will get to know and enjoy
will use as a commercial and banana exportation, being a fruit our fruits without borders.
promotion platform, whose that meets the quality, traceability,
objective is to strengthen flavour, and sustainability standards. Iván Ontaneda,
and create new trading In 2019, fresh banana type Caven-
Foreign Trade Minister
alliances and markets dish exportations represented USD
to export. According
to the Ecuador Cent-
ral Bank, from Janu-FH
Supplying the world with sustainable
deforestation-free products from the Amazon
Sustainability ► Ecuador is located in the middle of the world. It is a multi-ethnic, multi-cultural society,
known as the country of four worlds: the Amazon jungle, the Pacific coast, the Andes highlands and the Ga-
lapagos Islands. Its location and particular geography makes it a magical place of unique cultural and biolo-
gical wealth. It is the smallest of the 12 most mega-diverse countries that together represent 60-70 % of the
planet‘s biodiversity.
T
his makes Ecuador a country Amazon Integral Program
with important and unique (PROAmazonia)
natural heritage, which forms
the basis of its economic, social, cul- Some of this work to reduce defo-
tural and productive development. restation is supported through the
The Amazon region is a unique eco- Amazon Integral Program for the
logical scenario, where some of the Forest Conservation and Sustain-
most biodiverse ecosystems on the able Production – known as “PRO-
planet coexist alongside the produc- Amazonia”. PROAmazonia is a pro-
tion of numerous products such as gram of the Ministry of Environment
coffee, which we drink every mor- and the Ministry of Agriculture and
ning – and sometimes at lunch and Livestock, implemented with the
after dinner too – and cocoa, the support of the United Nations De-
origin of chocolate we enjoy as a velopment Program (UNDP) and
family. To maintain this coexistence funded by the Green Climate Fund
we must balance the conservation (GCF) and the Global Environment
of natural ecosystems and the sus- Facility (GEF).
tainable development of local com- Conserving Ecuador’s forests, wi-
munities, without losing sight of the thout ignoring the need for develop- mic factors, including population With the support
importance of their social and cultu- ment within local communities, is a growth, infrastructure development of PROAmazonia,
ral heritage. complex and challenging job. Like and employment patterns. producers from
Over the last decade, the commu- many parts of the world, the ex- different Ama-
nity, the private sector and the go- pansion of the agricultural frontier Close Collaboration zonian provinces
vernment of Ecuador have joined is the main cause of deforestation; grow a delicious
forces with the international com- but there are several factors that PROAmazonia works collaborati- array of tropical
munity to conserve its forests and affect deforestation, either becau- vely with multiple stakeholders and crops, including
promote sustainable and integrated se they degrade forests, which are partners to address the relationship pitahaya, cocoa
management of natural resources. then replaced by pastures or crops, between these factors and defo- and coffee.
These efforts have resulted in a no- or because they directly encoura- restation, and seeks to implement
table reduction in deforestation in ge forest clearing for agricultural specific measures and actions. A
the country. Between 1990-2000 production. These factors can be primary objective of the program is
the annual average net rate of de- grouped into the following general to support and enable productive
forestation was 92,742 ha/year. categories: policies, regulations and transformation towards sustainable
But this rate has been reduced, to laws regarding natural resource use agricultural systems. To achieve this,
61,112 ha/year between 2014- and extraction; fiscal policies and PROAmazonia works to strengthen
2016. This represents nearly a 34 % incentives; agricultural practices and public policy, government exten-
reduction in the annual net defo- technological inefficiencies; demand
restation rate, contributing directly for agricultural and forest products,
to climate change mitigation efforts and; macro-scale socio-econo-
while maintaining various benefits
and services provided by forests.FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
and the Ministry of Agriculture and
Livestock strengthens their capacity
through the design of internal con-
trol systems, traceability strategies
and support to improve product
quality and generate commercial
links with national and internatio-
nal companies. All of this helps to
increase product quality and value.
Paulina Angulo, Coordinator of Sus-
tainable Production within the PRO-
Amazonia team considers the key
milestones achieved by the program
as “the strengthening of capaci-
One of the key sion and technical assistance pro- of producers. Ecuador offers the ties in the coffee and cocoa supply
milestones grams to build capacity within go- world the opportunity to consume chains in Sucumbíos, Orellana and
that have been vernment. The program also works products that have been harvested Napo.” And for the palm oil supply
achieved is the alongside farmers and producers to in socially fair and environmentally chain – which is one of the most
strengthening of introduce technological innovations responsible conditions” controversial commodities in the
capacities in the and best environmental practices planet –, Ms. Angulo considers the
coffee and cocoa while establishing traceability and What is the productive RSPO jurisdictional certification as
(see picture) certification systems to validate the agenda of the Amazonian a program highlight and key achie-
supply chains in supply chain and verify deforestati- vement: “PROAmazonia is suppor-
Sucumbíos, Orel- on-free production. PROAmazonia
provinces? ting the establishment of the first
lana and Napo. works to strengthen existing pro- As previously mentioned, Ecuador jurisdictional certification worldwi-
ducer associations on one hand, has shown that it is capable of re- de, where all palm oil production
while working directly with compa- ducing deforestation and producing will be carried out in line with the
nies seeking to purchase products high quality agricultural goods in RSPO principles and criteria.” This is
that are sustainably produced and coexistence with natural forests. In important as it ensures that all palm
certified deforestation-free. a small historical account, PROAma- oil production in Ecuador supports
With the support of PROAmazo- zonia began its activities in 2017 by the development of local communi-
nia, producers from the Amazoni- establishing criteria to define wa- ties and does not contribute to the
an provinces of Sucumbíos, Napo, ter, environment and sustainable expansion of the agricultural fron-
Orellana, Pastaza, Morona Santiago production at the intervention si- tier into forested areas.
and Zamora Chinchipe, who grow tes. It also gathered information to
a delicious array of tropical crops, define and identify areas of “High Ecuador: Premium &
including cocoa, coffee, Palm oil, Conservation Value” and “Forests Sustainable
pitahaya and vanilla, work daily to with High Carbon Stocks”. These
implement the transition towards data enable the implementation of Ecuador’s new Premium & Sustain-
sustainable production and ensure management and monitoring mea- able strategy was launched in No-
the conservation of natural ecosys- sures to limit the expansion of the vember 2019. This initiative is led
tems in the Amazon. agricultural frontier and track pro- by the Ministries of Agriculture and
gress against Ecuador’s internatio- Livestock, Enviroment and Producti-
Reducing CO2 emissions nal commitments to reduce GHG on and is part of one of the great
emissions from deforestation. milestones of the Government. The
The PROAmazonia program is ex- PROAmazonia has worked alongsi- strategy seeks to position the coun-
pected to continue to support Ecua- de numerous producer associations try in world markets as a producer
dor’s efforts to reduce CO2 emissi- in a participatory manner to de- of sustainable and high quality pro-
ons from deforestation. „Achieving velop a joint roadmap to strengthen ducts that improve the quality of life
a sustainable, deforestation-free their organizations and collection for the families of small and medi-
and low–carbon agricultural pro- centers, improve productive and um farmers, while conserving natu-
duction is within our means“, states administrative capacities, establish ral ecosystems. This strategy incor-
Juan Carlos González, PROAma- certification and traceability pro- porates technology and innovation
zonia manager. “The best way to grams and reach agreements on the to increase in competitiveness and
reduce vulnerability to climate ch- conservation of forests within their profitability of the farming sector.
ange is to incorporate agroforestry agricultural properties. Technical The Premium & Sustainable Strategy
systems into agricultural producti- support and advice provided to the- is based on five pillars: “Modern Co-
on and strengthen the capacities se associations from PROAmazonia operativism”; “Deforestation-Free
12 | FRUCHTHANDEL 05 I 2020FH
Production”; “Productivity, Quality perspective, the Traffic Light of the
and Traceability”; “Traffic Light of Developing Rural Family is a tool
the Developing Rural Family”; and that empowers families to impro-
“Super Rural Women and Youth”. ve their living conditions through
Modern Cooperativism is an alter- their self-management and facilita-
native way to bring together small tes access to services and programs
producers to add value to their pro- that the government implements.
Photos: Pro Amazonia
duction, allowing primary producers It utilizes a simple traffic-light sys-
to pool, industrialize and sell their tem of red-yellow-green for families
products in national and internatio- to track their progress and identify
nal markets, with all related activi- where changes or improvements are
ties benefiting from all the advanta- needed.
ges of the productive chains. The final pillar of the Premium & the population and respect for the Ecuadorian
The Deforestation-Free Production Sustainable Strategy, Super Rural self-determination of peoples. coffee is ex-
pillar recognizes that the expan- Women and Youth, highlights the ported to many
sion of the agricultural frontier is importance of active participation Transition towards sustai- countries in the
the main cause of deforestation in of rural youth and women in the ag- nable production systems world, including
the country. To de- ricultural producti- Germany.
al with the causes For Ecuador, it is essential to conti-
Fair redistribution on and encourages
and factors related their participation nue on a path that guarantees the
to deforestation, it of natural in decision-making permanence of natural resources
develops programs resources and modernizati- and supports the transition towards
that support the on of productive sustainable production systems.
transformation of productive sys- chains. Wilson Yánez, representative of
tems and integrates measures from The umbrella of sustainable de- Asosumaco, one of the associations
supply and demand. velopment is broad and covers a working with PROAmazonia, belie-
Productivity, Quality and Tracea- variety of issues. It contributes to ves the intervention of the program
bility is one of the most important well-being by meeting physical and has been a great support, “We ha-
pillars of the Premium & Sustainable other type of needs of people such ve been trained in coffee and cocoa
strategy and refers to the optimiz- as food, transportation or accom- production that does not expand
ation of agriculture practices and modation without exceeding the the agricultural frontier. We do not
the improvement of technical as- carrying capacity of ecosystems. devastate primary forests and do
sistance and extension processes, This strategy is based on a fair re- not cause damage to our flora and
complemented by the endowment distribution of natural resources fauna. We currently offer a higher
of technology, infrastructure and and participatory and democratic quality product at higher prices, in
cutting-edge technological equip- mechanisms that allow the acti- the near future we hope to grow
ment. From the socio-economic ve presence of different sectors of and expand these good practices
throughout the region”.
Producing in the Amazon is not an
easy task. Government actors, inter-
national organizations, civil society,
indigenous peoples and producers
today share the same vision and
work towards strengthening part-
nerships to support the implementa-
tion of good agricultural practices in
harmony with natural ecosystems.
Visit us at our booth during FRUIT
LOGISTICA 2020 to be a part of the
sustainable development that sup-
ports forest conservation.
Hall 23, Stand F-01
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The net deforestation rate has been reduced considerably in the last years. Facebook: /PROAmazoniaEC
Forests are essential to combat climate change. They store carbon and protect Twitter: @PROAmazoniaEC
soils and water reserves. E-Mail: info@proamazonia.org
05 I 2020 FRUCHTHANDEL | 13FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
Ecuador is the
world‘s largest
exporter with
more than 6.4
million tons of
bananas expor-
Photo: Ecuadorian Ministry of Agriculture and Livestock
ted annually.
Ecuador – working hard for the future of bananas
Gesellschaft für Internationale Zusammenarbeit ► Chances are that the banana originates from Ecuador
if you buy a banana in Germany. Ecuador is the world‘s largest exporter with more than 6.4 million tons of
bananas exported annually. It is likely that this banana is conventionally grown and certified by a standard.
It is estimated that about 90 % of the bananas offered on the German market are certified by Rainforest
Alliance or GLOBALG.A.P. The Ecuadorian banana is also very likely to be produced by a smallholder farmer,
as small-scale production is very common in Ecuador.
Till Ludwig and Ragna John, GIZ
I
n many banana exporting coun- The fungus TR4 was identified on me for many farmers and farm wor-
tries, the banana industry is an a Colombian plantation only in July kers. They are not earning enough
essential part of the economy 2019 and already threatens to des- to properly nourish their families; in
and of rural development. In Ecua- troy thousands of hectares in Latin industrialized countries they would
dor it is the major agricultural in- America: as of today, there is no sui- be considered “working poor”.
come source providing hundreds of table means to prevent it. The rapid Furthermore, high use of pesticides
thousands of jobs. Considering that spread of the fungus is reinforced are common practices in the banana
bananas are also consumed locally, by the cultivation of monocultures production threatening biodiversity
including cooking bananas as well and the worldwide use of a single and exposing workers to significant
as plantains – the income and food variety of banana for commercial health risks. Even the widely used
security of millions is dependent on use, the Cavendish banana. This certifications of e.g. Rainforest Al-
the banana industry. means that each plant is literally ge- liance or GLOBALG.A.P. could not
Yet, the banana sector faces a mul- netically identical and thus equally yet stop the negative externalities
titude of challenges and is at risk vulnerable to plagues. of banana production.
globally. One of the main concerns It is clear: business as usual will lead
is the outbreak of Fusarium TR4, a Many challenges to the deterioration of the environ-
fungus that infects banana plants. ment and to the exploitation of hu-
The consumers in banana importing man labour up to a point that may
countries are part of the problem. cause the banana industry to collap-
The demand for very cheap and al- se. If we really want to change the
ways fresh fruits from tropical coun- banana industry, we must shift our
tries does not provide much room approach towards production, sour-
for improvement in the producing cing and consumption. This calls for
regions. Big food retailers further a comprehensive approach at which
nourish an irrational competition on each link in the value chain needs to
prices that leads to decreasing inco- intertwine.
14 | FRUCHTHANDEL 05 I 2020Source: GIZ FH
Heading towards sutaina- graphical boundaries, this does not proved ecological and social condi-
bility suffice. Nature does not stop at the tions, not only on certified farms,
borders of plantations, districts or but also in the entire landscape. The
Certification schemes such as Rain- even countries. project will be executed in the next
forest Alliance, GLOBALG.A.P. and three years and seeks to support the
Fairtrade, amongst many others, are Sustainable banana current efforts to transition Ecuador
part of the solution and head to- production to a country of sustainable origin for
ward sustainability. However, these agricultural crops in the context of
are voluntary commitments and not Therefore, the German Develop- the government’s campaign “Ecua-
all producers are in the position to ment Agency GIZ – on behalf of dor Premium & Sustainable”.
step into the complicated proces- the German Ministry of Economic This investment of all stakeholders
ses of certification. These barri- Cooperation and Development – on the supply side needs to be sup-
ers are particularly high for jointly with the Ecuadorian Ministry ported by consumers willing to pay
Photo: © atoss - Fotolia.com
smallholders as of Agriculture and Livestock, have a higher price for the bananas. Only
initiated a new pilot project on sus- if this is the case, the entire sector
tainable banana production to start will be successful in making the ca-
in 2020. The goal of the project is se that bananas can be produced
to develop a landscape approach, and consumed in a manner which
which includes all stakeholders wi- is much more sustainable than the
thin a landscape in order to jointly current production and consumpti-
work towards a sustainable produc- on. Consumers have the choice: a
they often tion. A landscape approach has the slightly higher price for a sustainab-
lack access to funding, potential to form preferred sourcing le banana or a banana that destroys
know-how and market access. Ad- regions for consuming countries and the environment and eventually
ditionally, all certification systems companies, which ensure that each disappears from the retail shelves
urgently need to improve as none banana produced reduces negative altogether.
of them cover all areas of sustain- externalities and contributes to im-
ability. Knowing the challenges,
barriers and threats of certification
it becomes obvious that also the
governments both in producing and
consuming countries need to play a COUNTRY INFORMATION
key role in contributing to the de- What makes Ecuador so special?
velopment of joint solutions.
Individually certified farms are not • Ecuador, the middle of the world, a country with geographical and cultural diversity.
enough as they only stand as iso- • Ecuador is a land of biodiversity, it has 4 worlds in one country: the Galapagos Islands, the Coast,
lated islands in the productive the Andes and the Amazon; with microclimate weather that keeps rich our wildlife, nature, flora and
landscape. Negative impacts of fauna; also, amazing landscapes everywhere, just to enjoy the view; and here people is lovely too.
the surrounding conventional ag- • We are one of the few countries in the world with Constitutional Rights of Nature. We are in the
riculture are affecting also organic middle of the world preserving the environment for all.
farms even if they are certified. Even • Ecuador is one of the most mega diverse countries; our vision is to end poverty in rural areas by
if multi stakeholder platforms pave improving sustainable agriculture and access to international markets. Ecuador is Premium &
a way to work towards sustainable Sustainable.
production within political or geo-
05 I 2020 FRUCHTHANDEL | 15FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
Technical and financial assistance
for small and medium-sized companies
CORPEI | European Union ► The Multipart Trade Agreement between Ecuador and the European Union (EU)
brought different benefits and opportunities for traditional and new Ecuadorian products, such as market
diversification and better access to the EU.
Within the
EXPORT DES
project ten
associative
initiatives are
supporting
more than 1800
small-scale
producers.
Photos: CORPEI
T
his Agreement encouraged different projects, one and trade missions (Germany, Netherlands, Sweden,
of them being EXPORT DES, a project aimed at Hungary, France and Spain).
companies with export experience, which star- • 53 companies are improving quality management sys-
ted in February 2017. CORPEI, a private development tems.
institution that promotes exports and investments, is • 27 companies are developing labelling and packaging.
responsible for the execution of this project. Current- • 25 companies are implementing communication tools
ly, EXPORT DES supports 140 MSME’s (Micro, small and and strategies.
medium-sized enterprises) and 10 associative initiatives • 10 associative initiatives are supporting more than
with technical and financial assistance, so that their pro- 1800 small-scale producers of cocoa, coffee, com-
ducts reach the European market or improve their qua- munity tourism, shrimp, organic fruits, plantain chips,
lity. The project encourages companies to comply with wood, among others.
European technical requirements for quality, labeling
and packaging, in order to improve their competitive- “Throughout these years the Trade Agreement has al-
ness and business relationships. lowed the access to the European market in stable
conditions. MSME’s are planning their strategies and
By December 2019, the main achievements are: investments, to take these opportunities. EXPORT DES
encourages companies to accelerate the process to
•2 0 companies have managed to export to EU. open new markets within the EU”, says Liggia Estrella,
• 62 companies have attended international trade fairs EXPORT DES director.
The project
encourages
companies to
comply with Eu-
ropean technical
requirements for
quality, labelling
and packaging.
16 | FRUCHTHANDEL 05 I 2020FH
Banana sector raises its game
Guayaquil ► Ecuador is pulling out all the stops to become a more competitive and sustainable banana
producer. So why aren’t its efforts being recognised by Europe’s retailers and consumers? Big changes are
afoot in Ecuador’s banana industry. Having already taken significant steps to enhance its social and
environmental responsibility credentials, the world’s biggest banana exporter has now embarked on a root
and branch reform of its productive base that it hopes will set it on a steady course for the future.
Maura Maxwell, Eurofruit
A
t the beginning of last year, Ecuador is
Agriculture Minister Xavier faced with little
Lazo announced plans to choice but to
modernise the sector as part of a intensify calls
far-reaching economic strategy to for retail buyers
revitalise the country’s agricultural and consumers
sector. Fast-forward to February to pay more for
2020, and, in spite of the challen- bananas in the
ging political situation it has faced, face of rising
the government is making good industry costs.
progress.
Key achievements over the past ye-
ar include the implementation of
a new, internationally recognised
GAP certification scheme; the in-
troduction of new credit facilities;
and better provision of pre- and
post-harvest training programmes
for producers.
Producer and exporter associations in key markets like Europe and the
One of the biggest have welcomed the provision of US where Ecuadorean bananas ha-
challenges timely credit lines at low interest ve been ceding ground to cheaper
rates. Juan José Pons, representa- imports from other Latin American
The government is also carrying out tive of the guild that coordinates suppliers.
a new census that will allow it gain the interests of the main banana
a more accurate picture of the ba- groups including AEBE, Acorbanec EU set a new consumption
nana industry today. “In order to and Agroban, says it is a crucial first record for bananas in 2018
achieve the different objectives that step in helping small producers to
we have set ourselves, we must start improve farm infrastructure and im- The figures speak for themselves: 20
by collecting information, updating plement good agricultural practices. years ago, the European Union and
and verifying the data that was last However, Lazo’s attempts to moder- US together accounted for around
recorded 20 years ago,” says Lazo. nise Ecuador’s banana law have pro- 90 per cent of Ecuador’s banana
“We need to know how many gro- ved somewhat more controversial. exports, but by 2018 this share had
wers and hectares of production we Companies have long argued that fallen to just under 44 per cent. And
have.” One of the biggest challen- the 23-year-old law, which, among the trend shows no sign of slowing
ges the country faces is how to raise other things guarantees a minimum down – in spite of an overall rise of
productivity levels. Although yields price for producers and prohibits 1.67 per cent in banana shipments
have been rising steadily – reaching new plantings, is not fit for purpose last year, exports to the EU contrac-
an average of 1,950 boxes per hec- as it no longer reflects the reality of ted by around 13 per cent. “The EU
tare in 2019 compared with 1,100 today’s market. set a new consumption record for
at the start of that decade – there is Acorbanec’s executive director, bananas in 2018, but unfortunately
still a large disparity between large Richard Salazar, points out that that also became the year in which
farms and small and medium-sized unless excessive regulation is strip- we saw the lowest prices, with the
growers, which make up 70 per ped back, the country will be un- average annual import price drop-
cent of Ecuador’s producer base. able to regain its competitive edge ping below €12 for the first time
05 I 2020 FRUCHTHANDEL | 17FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
alistic price for their bananas. It cites
the enforcement of new shipping
fuel regulations to cut sulphur dioxi-
de levels, as well as the fight against
TR4 and efforts to improve CSR and
environmental protection, as some
of the cost pressures producers fa-
ce. Ledesma says they have yet to
receive a response.
While exporters agree that Ecua-
dor’s loss of market share in Europe
and the US is concerning, they point
to a significant rise in exports to
Photo: MICHEL-AdobeStock
other regions including the Middle
East, Asia and Africa. Between Ja-
nuary and October 2019, shipments
to the Middle East were up 11.34
per cent on the year-earlier period
and the market now ranks as the
Between January in the EU’s history,” says Salazar, [as of early December] it stands at third destination for Ecuadorean ba-
and October adding that this was in spite of the €11.87. At the same time, it is one nanas with a 15.42 per cent share
2019, shipments steady tariff reduction that followed of the most demanding markets for of exports.
to the Middle Ecuador’s accession to the EU-Co- quality and compliance with inter- There has also been a surge in ex-
East were up lombia/Peru free trade agreement in national certifications. Sadly, consu- ports to Asia and Africa, the former
11.34 per cent January 2017. mers have become accustomed to climbing 55.58 per cent and the lat-
on the More importantly, says AEBE presi- buying cheap bananas.” ter by 131 per cent with respect to
year-earlier dent Eduardo Ledesma, these prices Confirmation that Fusa- the same period in
period. fail to reflect the significant progress rium TR4 had finally
There has also 2018. But together
Ecuador has made in improving so- arrived in Latin Ameri- these markets ac-
cial and environmental conditions ca last year has further been a surge count for just 11 per
and certifying its banana producti- increase the cost bur- in exports cent of Ecuador’s
on. “It is impossible for the cultivati- den on producers. Fol- to Asia and total export volu-
on and export of any product to be lowing the discovery me, compared with
sustainable in the long term when of the fungus on two
Africa the EU on 28 per
the supermarkets cut prices year farms in northwest Co- cent and Russia on
after year, while at the same time lombia in June, the Ecuadorean go- 21 per cent, so although they ha-
new social and environmental stan- vernment committed US$18m to a ve been able to absorb some of the
dards,” he says. raft of measures to halt its spread excess volume originally destined
“Whichever way you look at it, this into the country including controls for Europe, they do not yet repre-
is unsustainable,” Salazar agrees. at borders, ports and airports, and sent a viable long-term alternative.
“In 2015, the average box price in training programmes for producers. Until then, Ecuador is faced with
the EU was €14.06. By 2018 this had But the producers themselves are little choice but to intensify calls
fallen to €11.90 and so far for 2019 bearing the brunt of the costs of for retail buyers and consumers to
implementing biosecurity controls pay more for bananas in the face of
at farm level. rising industry costs. “We are firm
Against this backdrop of rising believers in sustainability –both as
costs, AEBE, Acorbanec and other a means of being more competitive
BANANAS industry associations published an and to satisfy the requirements of
EU levels playing field open letter at the end of last year the retailers, but consumers have to
renewing calls for retail buyers and be willing to pay for these efforts,”
From 2020, Ecuadorean bananas will pay a tariff of €75 consumers to pay a more re- Pons concludes.
per tonne on exports to the EU, putting it on an equal
footing with Colombia, Peru and Costa Rica. The tariff
Photo:Valuykin S. - AdobeStock
has been gradually coming down since Ecuador accee-
ded to the EU-Colombia/Peru free trade agreement in
January 2017, falling from €97/tonne in that year to €90
in 2018 and €83 in 2019
18 | FRUCHTHANDEL 05 I 2020FH
Move into the spotlight
Quito ► Ecuador’s new economic programme is set to turbo charge exports of fresh fruit and vegetables in
the coming years. Eurofruit spoke to Vice President Otto Sonnenholzner, Foreign Trade Minister Iván On-
taneda and Agriculture Minister Xavier Lazo about the transformation currently underway in the country’s
horticultural sector.
Maura Maxwell, Eurofruit
Congratulations for being na- Exports of
med Partner Country for FRUIT non-traditional
LOGISTICA 2020. What does this fruits totalled
mean for Ecuador? 91,500 tonnes
Otto Sonnenholzner: We are with a value of
honoured to be partners of FRUIT US$91m in 2019.
LOGISTICA 2020 as we consider
the event to be one of the most
important in the international fresh
produce arena, and an opportuni-
ty that we plan to seize with both
hands. Today’s Ecuador is a country
that is working to strengthen ties
with the whole world and that has
many high quality products to offer
the European market – and every
continent – thanks to our unique
climate, geography and people and
the right support and policies from
the government. become a leading supplier to the tional fruits totalled 91,500 tonnes
At FRUIT LOGISTICA we will most demanding markets in the with a value of US$91m. Compa-
showcase the diversity of our export world and being FRUIT LOGISTICA’s red to the same period of 2018 this
offer. Among the 38 Ecuadorean Partner Country gives us the oppor- was an increase of 14 per cent in
companies taking part we have pro- tunity to present our new positive value and 6 per cent in volume. The
ducers of bananas, tamarillos, sour- country image to the world. It is main fruits exported in this category
sop, pineapples, grapes, papayas, really exciting that the international are pitahaya and pineapples, which
avocados, pitahayas, mortiño (An- community is seeing us with diffe- together make up 75 per cent of
dean blueberry) and much more. rent eyes. Achieving this has not be- the total. Other notable products
Ecuador has all the resources to en easy and has required a strong include mangoes, passion fruit,
government to do the right thing avocados, naranjilla, grapes and
Ecuadorean rather than what is popular. Part of physalis among others. The main
companies that work has involved focusing our destinations for our non-traditional
present bananas, attention on the agricultural sector fruits are the US, Hong Kong, Chile
tamarillos, sour- and improving investment and cre- and Belgium, who together absorb
sop, pineapples, dit facilities. We are convinced that more than 72 per cent of our export
grapes, papayas, we need to strengthen this sector volume.
avocados, so that ruralism is no longer syno- With regard to bananas, Ecuador
pitahayas, nymous with poverty but with de- shipped 5.7m tonnes between Ja-
mortiño (Andean velopment. nuary and October with a value of
blueberry) and US$2.695bn. This was an increase
much more. Can you give us a breakdown of 2.45 per cent in value and 1.72
of the country‘s fruit exports per cent in volume. Conventional
in 2019 in terms of volume and bananas made up 84 per cent of
value and by markets? shipments, while other exported
Iván Ontaneda: According to the products included organic banana,
Central Bank, exports of non-tradi- baby banana and plantain.
05 I 2020 FRUCHTHANDEL | 19FH ECUADOR – OFFICIAL PARTNER COUNTRY FRUIT LOGISTICA 2020
pact from October’s strikes. Human
lives were lost and the economy
took a hit of US$800m, but the
important thing is to keep looking
forward and that the country is now
at peace.
We are a government that prefers
to respond to the needs of the
people with solutions and concrete
facts. Instead of going backwards,
we have therefore reconsidered and
advanced with the reforms that we
consider necessary and these have
been accepted.
Two key laws have already been pas-
sed: one to simplify the tax system
and the other to encourage entre-
preneurship and innovation. Both
include a number of benefits for the
agricultural sector, particularly small
and medium-sized enterprises.
We have decided to postpone plans
to withdraw subsidies and are now
working with social organisations,
The country The main destinations for Ecuado- country in October. What impact the private and public sectors and
is moving rean bananas were Russia, the US, has social unrest had on the academia on more efficient mecha-
increasingly into China, Turkey, Germany, Italy and reform programme? nisms to target the withdrawals wi-
production of the Netherlands, who between O. Sonnenholzner: The govern- thout impacting the most vulnerab-
high-value crops them took 60 per cent of our export ment is committed to bringing le members of society.
and looking to volume. about comprehensive, inclusive and When we go to the communities
add value and sustainable development. There will and ask why they went out to pro-
differentiate its The government of President always be obstacles, but these can test, we realise that the problem
offer through Lenín Moreno is implementing be surmounted with the will to do was not the subsidies themselves,
PDOs, organic, far-reaching economic reforms things well and overcome any dif- but the lies that were spread about
Fairtrade and in order to boost the long-term ficulty with dialogue and by cons- them. We must speak clearly to
other certifica- prosperity for all Ecuadorians. tantly having in mind the future the country. In 40 years, around
tions. However, these efforts have wellbeing of the majority of the po- US$60bn went on subsidies that ha-
been derailed by the violent pulace. The Prosperity Plan remains ve not lifted anyone out of poverty.
protests that swept through the on course, in spite of the serious im- This policy is anachronistic and ge-
104. Jahrgang (gegründet 1916) Michael Schotten (ms, veranwortlich)
Nadine Schotten, Ulrike Stieler, Leiterin
SPECIAL Ecuador Deutsch-Ecuadorianische Industrie- und Handel-
skammer, Quito
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