Engage your customers by giving back to women and girls this International Women's Day - International Women's Day, March 8, 2019 (I)

Engage your customers by giving back to women and girls this
International Women’s Day

Consumers want to support brands that have a purpose beyond
product. i=Change makes it simple for online retailers to give back and
turn every purchase into a memorable experience.

For 24hrs on March 8, give back $5 from every sale and empower your
customers to choose where it goes. Track your impact in real-time.
Increase loyalty. Meaningfully differentiate.

Proudly supported by:

i=Change makes it simple & powerful for
online retailers to give back

(Example) After every sale, Pandora gives back.
On Pandora’s i=Change platform, customers get
to choose where it goes.

Pandora's i=Change platform appears on their
‘thank you page’ after every online sale,
making it simple for Pandora to:
• surprise & delight / engage every customer in
   their ‘purpose beyond product’
• make every purchase meaningful & memorable
• reduce abandon-cart / increase conversions

After choosing, customers can Track their impact
on Pandora’s live giving page >

The live giving page
providing 100% transparency in real-time

See Pandora’s live giving page
Uniquely, and with 100% transparency in
real-time, customers can track:
• their impact
• see how much their purchase has helped raise
• how it’s changing lives

i=Change retailers love showing their impact and
total raised. Their live giving page becomes:
 • an important asset to transparently
   communicate their commitment to being a
   force for good
 • a powerful engagement tool for staff &
   recruitment tool for future staff

Why now & what’s the value?

To clearly and transparently give back is becoming the new retail normal

Be at the forefront of this movement. Shop for Change:
• Will create strong emotional connections, by appealing to customer’s wish to shop
  brands that reflect their values
• Will drives sales and help you build a passionate tribe of customers (& staff)
• Will provide powerful content to move and inspire customers
• Benefit from launch media exposure on Shop for Change and the i=Change movement

An opportunity for customers to support women & girls with every purchase by:
• Shopping their favourite retailers giving to life-changing empowerment projects
• Having a direct experience and connection to your purpose beyond product
• Shopping based on their wish to create impact, rather than promotions and discounts

Further retailer benefits

• No discount required. For 24hrs, give back $5 per transaction *
  ($5 is much less than a 20% discount, compared to other retail calendar days)
• Shop for Change will drive sales and increase customer loyalty
• Generate goodwill and differentiate. Be connected to a retail event
  that’s positively impacting lives
• Appeal meaningfully and engage customers, especially women & millennials
  93% millennials wish to shop brands that give back (Cone / Echo report 2018)
• A unique prompt, will give customers a new & meaningful reason to shop
• Will provide powerful content before and after the event on your impact

  *   Note: i=Change retailers give back $1 from every purchase. This will be increased to $5 for
      24hrs on March 8. 100% is donated to chosen charitable organisations.
      The i=Change transaction fee is additional. Contact us for details.
  *   A 90-day commitment to being an i=Change retailer is required. This enables brands to begin
      to receive the longer term benefits.

Key dates & details. Join us to celebrate the launch!

  Coming onboard? Confirm your interest by Feb 11
  March 7 launch events - all retailers welcome to join
• Breakfast hosted by Dropbox, 5 Martin Place, Sydney (7:30am)
• VAMFF (Virgin Australia Melbourne Fashion Festival) Shop for Change launch
  hosted by Nobody Denim, 396-398 Brunswick St, Melbourne (6:00pm)

  March 8, International Women’s Day
• We have significant PR support in the lead up to Shop for Change, targeting consumer media
• We are expecting features in the mainstream media, with potential for TV

                                i=Change will provide powerful and editable assets
                                (for your EDM, social and web banners)

From our partners

“We are delighted to be working with i=Change, to engage     “i=Change is demonstrating the transformative power
PANDORA customers. We look forward to continuing to          business can have on the lives of vulnerable communities
support causes that make a positive impact in the lives of   across the globe. This innovative model is directly helping
women and children in Australia and around the world,”       us prevent the trafficking of children in Nepal, and helping
Mikael Kruse Jensen,                                         premature babies survive in Uganda.”
Managing Director, PANDORA Jewellery, Australia & NZ         Audette Exel AO, Founder and Chair of Adara Group

i=Change is bridging worlds

International Women’s Day,
March 8, 2019
To come onboard & join the movement contact:
catherine@iequalchange.com

Proudly supported by: