ENGLISH VERSION - Verband Internet Reisevertrieb e.V.
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ENGLISH VERSION
WHO WE ARE
We – the Verband Internet Reisevertrieb – are the interest group of the German digital
tourism industry and represent the industry in public.
Not only are we a contact point for the industry,
but also for consumer, media and politics.
VIR is a strong association
with strong members – because we can only push forward the A large number of the most important industry players have joined us as members. They are
split into so called clusters: OTA (online travel agencies), supplier & tour operators, service
digital tourism industry through joint dialogue.
& travel technology providers as well as start-ups. We push forward new developments
and sensitize the travel industry for important topics such as innovations or data quality.
It monitors market performance and the regulatory environment, engages in the public
and political debate and supports young academics as well as new businesses to drive
innovation and growth across the industry.
2 3
VIR We are
there
STRUCTURE
!
for you
MANAGEMENT EXECUTIVE COMMITEE*
CLUSTER OFFICE BRANCH ADVISORY BOARD** MANAGEMENT OFFICE BRANCH
* The executive committee consists of Michael Buller ** The advisory board, consisting
as the VIR general chairman and the first and second of six industry experts, supports
chairman of the respective cluster – with exception of the VIR and its members in
the start-up category. The primary tasks are to bring various sectors.
the topics discussed in the clusters to the committee
and chairman’s attention, to provide counsel as well
as to determine the approval of new members.
Michael Buller Lara Hass Annette Krause
Chairman Senior Project Manager Project Manager
4 5
ADVISORY BOARD EXECUTIVE COMMITTEE
consisting of six industry experts, supports the VIR and its members in various sectors. ONLINE TRAVEL SUPPLIER & SERVICE & TRAVEL
AGENCIES TOUR OPERATOR TECHNOLOGY
PROVIDER
Thomas Helbing Michael Faber Andreas Nau Solveig Mayer Gereon Krahn Jörg Möller
Directorate Consultant & Managing Managing Director Regional Manager Government Division Manager E-Commerce Managing Director
Ray Sono AG Director Tourism Tourismuszukunft Central Europe, Expedia and Corporate Affairs Germany/ Berge & Meer Wirecard Technologies GmbH
DACH and Northern Europe , First Chairman First Chairman
advisor for technology advisor for social media advisor VIR members Expedia Group
First Chairman
Dr. Dominik Rossmann Prof. Dr. Hans-Josef Vogel Thomas Wilde Michael Sattel Matthias Lange Dr. Oliver Rengelshausen
Managing Director BEITEN BURKHARDT Managing Partner Direktor Business Operations Managing Director Managing Director
Ulysses-Web Tourismus GbR Lawyers Wilde & Partner Communications ppa. weg.de (COMVEL GmbH) DER Touristik Online Traveltainment
advisor market research advisor for legal advisor for PR Second Chairman Second Chairman Second Chairman
6 7
55 Sustainable and forward-looking
political frameworks
55 Strengthen faith in and reputation
of the digital tourism industry
OUR GOALS FOR
THE 55 Support of young academics
DIGITAL TOURISM
INDUSTRY 55 Promotion of innovations
8 9
MILESTONES
55 November 2nd, 2004 55 2014
VIR is founded by ebookers.de, expedia.de, opodo.de, travel24.com, On its 10th anniversary, the association encompasses a total of nine fully engaged
lastminute.com, ferien.de and hinundweg.de members as well as a number of sustaining members.
Michael Buller is appointed as advisor in the tourism committee of the Federal
55 2006 Ministry for Economy and Energy
first edition of the market research publication VIR Data & Facts
about the online travel industry 55 2016
Launch of the event format „TIC & VIR Travel Start-up Nights“ to support the
55 2008 linkage of start-ups and industry.
Launch of the VIR start-up competition “VIR Sprungbrett” dedicated to the
promotion and encouragement of new business ideas within the industry 55 2017
The VIR decides to open its organizational structure. The focus is expanded to the
55 2009 entire digital tourism industry – the member structure dividing full and sustaining
Michael Buller is elected as chairman of the VIR members is dissolved. From now on, start-ups can also become members.
55 2010 55 2018
Launch of the industry event “VIR Online Innovation Days” Initiation of the first trip of a tourism industry delegation to China
55 2010 55 2019
Development of the so called Code of Conduct for customer-friendly online Initiation of the first collaborative German tourism industry booth at ITB China
marketing in collaboration with the DRV (German Travel Association)
55 2013
The initiative “VIR Search4Talents” is initiated
10 11
OTA SUPPLIER & TOUR OPERATOR SERVICE & TRAVEL TECHNOLOGY PROVIDER START-UP
Nelles
Verlag
reveox
MEMBER CLUSTER
12 members Verband Internet Reisevertieb e.V. – state: february 2019 13
WHAT WE DO FOR YOU
55 Networking platform: VIR is a platform to network and a forum 55 Legal affairs: We inform you about ongoing legal developments relevant for the
where its members can exchange experiences and know-how. Our internal events industry. Through a strong collaboration with the law firm BEITEN BURKHARDT, we are
constantly offer you a relaxed and informal atmosphere to network. We connect you also able to provide you with concrete advice for action and workshops.
with potential business partners.
55 Market research: VIR funds and organizes market research in the tourism industry.
55 Information: We keep you updated about relevant developments Our annual publication “VIR Data & Facts about the online travel market” includes
for your company and the industry. Furthermore, we respond to numerous important data about the German leisure tourist. With regular reports we
your individual topics – our advisory board supports us in various keep you updated about the current market developments. In total, these market
segments. research studies are worth 45.000 Euros.
55 Industry representation: We advocate for the interests of our members in 55 Support of innovation: There is no progress without innovation. We inform and inspire
terms of industry relevant topics. Whether it concerns product, legal issues or media – by bringing new products and business concepts to your attention. With the VIR Online
we conciliate, counsel and inform. Innovation Days and the start-up competition “Sprungbrett” we offer you a unique
annual event focused on innovation. During the course of the year, the event format
55 PR representation: We are a contact point for media in terms of the digital tourism “start-up nights “ offer the possibility to get into contact with the industry’s start-ups.
industry. Our objective is to create trust in the digital tourism industry and its In addition, we provide you with access to our start-up member network.
stakeholders.
55 Support of young academics: We work in strong collaboration with universities to
55 Political representation: Michael Buller represents the political interests of the inspire young and motivated talents of tomorrow for the digital tourism industry. With
industry at the committee of tourism of the Federal Ministry for Economy and the initiative “Search4Talents”, we bring together tourism university students with the
Energy. For EU based political decisions, we are in regular communication with ETTSA. industry. For instance, students can join tours to selected tourism companies at ITB
Furthermore, we constantly get involved with ongoing political topics. Berlin or bus tours to potential employers. We also update our blog regularly with job
advertisements for tourism students.
14 15
VIR ONLINE INNOVATION DAYS
55 More than 250 business leaders and decision makers
of the tourism industry attend
55 Exciting speeches and discussion panels about trending topics
55 Pitches from the most recent industry start-ups
Sprungbrett
17
TIC & VIR TRAVEL
START-UP NIGHTS
VIR DELEGATION TRIP TO CHINA
18 19VIR MEMBER MEETINGS VIR DATA & FACTS
55 Twice a year only for VIR members 55 Market research for the digital travel industry
55 Varying program of workshops, presentations and 55 Annually published edition for members, journalists
and decision makers of the industry
55 Excursions about latest industry topics, market research or legal aspects
55 Latest market data about the German holidaymaker
55 Social program and networking in relaxed atmosphere and the travel industry
55 Includes information on VIR members
URLAUBSNACHFRAGEVOLUMEN
Volumen der Urlaubsreisen 1971 bis 2017
Basis: Urlaubsreisen 5+ Tage der deutschsprachigen Bevölkerung 14+ Jahre, bis 1990 nur alte Bundesländer; bis 2009 nur Deutsche · Quelle: Reiseanalyse 1971 bis 2018, FUR
URLAUBSR
EISEV ERHALTEN
in Mio.
80
zusätzliche Urlaubsreisen (Mio.)
70 2017:
Haupturlaubsreisen (Mio.) 15,5 Mio.
Urlaubs
reis edauer
60
2017:
INFORMATIONS-UND ENTSCHEIDUNGSVERHALTEN Basis: Alle
Hauptu
rlaubsre
isen bzw.198 3 bis 201
50 54,1 Mio. Durchschnit
zusätzli
che Urlaubs
reisen der
7
tliche Dauer Deutsch
en 14+
in Tagen Jahre ·
Quelle:
18
Bis 1989: Nur Westdeutsche
17,4 Reisean
alyse 1983
40 bis 2018,
Ab 2010: inkl. Ausländer
FUR
30
Internetzugang 2008 und 2018 im Detail 16 15,8
Basis: deutschsprachige Bevölkerung 14+ Jahre; 2008 nur Deutsche · Quelle: Reiseanalyse 2008 und 2018, FUR Haupturlaub
sreisen
zusätzliche
20 14,7 Urlaub
14 sreisen
Jan. 2008 Jan. 2018
13,4
10 Angaben in % Alter HHN-Einkommen
pro Monat Schulbildung 12
13,4
13,2
13,2
11,1
0 12,9 13,1
10,5 12,9
99 97 97 96 12,9
00 05 10 17 10 13,1
1971 1975 1980 1985 1990 1995 20 20 20 20 83 88 85 86 87 90 87 9,8 13,2
80 75 13,1
70 9,6
62 64 66 9,6
Die meisten Menschen machen pro Jahr nur eine Urlaubsreise von mindestens 5 Tagen Dauer. Knapp 29% aller
Urlaubsreisen sind zusätzliche Urlaubsreisen von Personen, die mehrmals im Jahr in den Urlaub fahren. 49 46 8 9,1 9,4
37 41 9,2
1983 9,3
1993
18 DATEN & FAKTEN 2018 11 2002 8,8 9,2
2007
2008 9,0
In den 2009 9,0
letzten 2010 8,8
Gesamt 14-29 J. 30-49 J. 50-69 J. 70+ J. bis 2.000 - 3.000 Haupt Real Abi + Urlaub zehn Jahren 2011
sreisen 2012
1.999 2.999 plus 2017 betrug kaum verändhat sich die durch 2013
2014
12,1 Tage ert. Die schnittliche 2015
und ist durchschnit 2016
Entwicklung 2008 2018 damit im Urlaub 2017
tliche Urlaub sreised
Vergleich sreised auer bei
+ + + + + + + + + + + zu den Haupturlaub
22 Vorjahren auer bezog sreisen
34% 12% 22% 74% 235% 37% 23% 12% 62% 20% 10% DATEN weitestgehe en auf alle und
nd unverä Urlaubsreisen zusätzlichen
& FAKTEN
2018
ndert geblie der Deuts
ben. chen
Alle Teilgruppen wachsen, die „Nachzügler“ am stärksten (ältere Menschen, Personen mit geringerem Einkommen, Personen mit
geringerer Schulbildung). URLAUBSNACHFRAGEVOLUMEN
DATEN & FAKTEN 2018 37
Reiseregelmäßigkeit 1972 bis 2018
Basis: deutschsprachige Bevölkerung 14+ Jahre, bis 1990 nur alte Bundesländer; bis 2009 nur Deutsche · Quelle: Reiseanalyse 1972 bis 2018, FUR
Selten-Reisende
URLAUBSREISEVERHALTEN in den letzten drei Jahren
keine Urlaubsreise (aber evtl. früher)
18% 16% 14%
32% Intervall-Reisende
44% in den letzten drei Jahren
25% in einem oder zwei Jahren
mind. eine Urlaubsreise
33%
Urlaubsreiseart „in erster Linie“ 2017 (Auswahl) 36%
Basis: Urlaubsreisen 5+ Tage der deutschsprachigen Bevölkerung ab 14 Jahren · Quelle: Reiseanalyse 2018, FUR Regelmäßig Reisende
Wiedervereinigung
36% in den letzten drei Jahren
in jedem Jahr mindestens
32% eine Urlaubsreise
Angaben in %
61%
46% 51%
32%
24%
29%
25% 26% 26%
Jan. 1972 Jan. 1982 Jan. 1992 Jan. 2003 Jan. 2018
21%
17% 17%
13% 12% 13%
10% Urlaubsreisen gehören heute in Deutschland zum festen Konsumrepertoire: 61% sind „regelmäßig Reisende“, nur 14% haben in den
8% 7% 8% 7%
6% 7% zurückliegenden 3 Jahren gar keine Urlaubsreise unternommen. Dies ist ein Grund für die hohe Stabilität der Gesamtnachfrage.
5%
3% 3%
Badeurlaub/ Familienferien Entspannungsurlaub Entdeckungsurlaub Natururlaub DATEN & FAKTEN 2018 19
Strandurlaub
14-29 Jahre 30-49 Jahre 50-69 Jahre 70 Jahre und älter
Der Blick auf die Altersverteilung bei Urlaubsreisearten zeigt spannende Details: Während bei jungen Reisenden eher Bade- und
Strandurlaub oder Familienferien beliebt sind, so machen Reisende mit gehobenem Alter öfter Entspannungs- oder Natururlaub.
24 DATEN & FAKTEN 2018
20 21VIR MEMBERSHIP
55 Members may be legal entities and unincorporated companies according to private
law that are working in or for the digital tourism industry. They must identify with
and promote the goals of the association. The members of the VIR are organized
into four clusters: OTA, Supplier and Tour Operators, Service and Travel Technology
BECOME Providers as well as Start-ups.
A MEMBER OF VIR 55 Each member becomes a member of a cluster at the same time. The interests of each
cluster (with the exception of the start-up cluster) are represented by a chairperson
AND SHAPE THE FUTURE elected by the members and a deputy in the committee of the VIR. The committee,
together with the board, steers the activities of the association.
OF THE 55 The annual member fee totals 5,000 Euros for the clusters supplier and tour
operators as well as service- and travel technology providers.
DIGITAL TRAVEL INDUSTRY
55 For OTA the member fee depends on your turnover, starting with 5,000 Euros.
WITH US
55 For all three clusters an entry fee of 2,000 Euros applies.
55 Start-ups only pay an annual fee of 200 Euros. Companies are considered start-ups as
long as they have not been on the market for more than three years.
All membership information can be found in the
articles of association on our website:
www.v-i-r.de/satzung/
22 23phone: 0049-(0)89-610 667 29
Coverfoto: Unsplash.com | Ben White | Imagefotos S. 22/24: envato.com
mail: info@v-i-r.de
Verband Internet Reisevertrieb e.V.
Leonhardsweg 2
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