Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal

Page created by Martha Farmer
 
CONTINUE READING
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Entrepreneurship
Program Playbook
European Innovation Academy
July 2019
Cascais, Portugal

© 2019 by European Innovation Academy
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Content
Prelude                                                     3    WEEK 2                                                24
Important things to know                                    4    DAY 6. Monday, July 22: Digital Prototype &
EIA Journey                                                 5    Marketing Strategy                                    25
How to succeed in EIA                                       6    DAY 7. Tuesday, July 23: Startup Expo                 26
Practical information                                       9    DAY 8. Wednesday, July 24: Business & Revenue Model   27
Tools                                                       10   DAY 9. Thursday, July 25: Marketing Campaign Launch   28
Mentors                                                     11   DAY 10. Friday, July 26: Acquiring Users & Product
Mentor calendar                                             12   Development Sprint                                    29
Clinics & workshops schedule                                13
                                                                 WEEK 3                                                30
Meet your team                                              14
Daily task list                                             15   DAY 11. Monday, July 29: Intellectual Property &
Pre-program, until July 14: Problem Design                  16   Pitch & Product Development Sprint                    31
DAY 0. Sunday, July 14: Meet & Greet                        17   DAY 12. Tuesday, July 30: Fundraising & Product
                                                                 Development Sprint                                    32
WEEK 1                                                      18
                                                                 DAY 13. Wednesday, July 31: Startup Funding           33
DAY 1. Monday, July 15: Team Formation & Ideation           19   DAY 14. Thursday, August 1: What’s Next?              34
DAY 2. Tuesday, July 16: Problem-Solution Fit               20   DAY 15. Friday, August 2: Grand Pitch                 35
DAY 3. Wednesday, July 17: Customer Development             21
                                                                 EPILOGUE                                              36
DAY 4. Thursday, July 18: Customer & Problem Validation     22
DAY 5. Friday, July 19: Prototyping & Solution Validation   23
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Prelude
Your mission:
• Find a problem worth solving.
• Design an extraordinary user experience.
• Get to know your customers and tailor an
addictive, scalable solution.
• Create a story around your unique value
proposition.
• Be agile by finding shortcuts, copying what’s
been done, and using all available resources.
                                                 Only teamwork will help
• Engage your mentors to solve the problem.
                                                       you survive!
                                                  Goals are dreams with
                                                        deadlines!
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Important things to know

              EIA venue address:
                                                               Wear your badge throughout the EIA
  EIA venue address: Estoril Congress Center, Av.
                                                            program - it ensures you can enter the venue.
        Amaral, 2765-192 Estoril, Portugal.

                                                                                 Day Agenda*
                      Team
                                                        10 AM - 12 PM          Keynote session
     Competencies needed in your team:
                                                        12 AM - 1 PM           Lunch
           Business
           Marketer                                     1 PM - 2 PM            Independent Teamwork
           Software Developer                            2 PM - 6 PM           Team Mentoring Session
           Designer
                                                         6 PM - 8 PM           Independent Teamwork
           Scientist & other
                                                             8 PM              Deadline to upload your tasks
                                                    *except DAY 0, 4, 7 & 15
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
EIA Journey
         DAY 1               DAY 2               DAY 3            DAY 4               DAY 5

    TEAM FORMATION         PROBLEM -           CUSTOMER        CUSTOMER &         PROTOTYPING
       & IDEATION         SOLUTION FIT        DEVELOPMENT       PROBLEM            & SOLUTION
                                                               VALIDATION          VALIDATION

          DAY
          DAY 66              DAY 7               DAY 8            DAY 9              DAY 10

    DIGITAL PROTOTYPE                           BUSINESS &       MARKETING       ACQUIRING USERS
       & MARKETING        STARTUP EXPO                                              & PRODUCT
                                              REVENUE MODEL   CAMPAIGN LAUNCH
         STRATEGY                                                               DEVELOPMENT SPRINT

          DAY 11               DAY 12              DAY 13          DAY 14             DAY 15

        IP & PITCH &       FUNDRAISING &          STARTUP
          PRODUCT             PRODUCT             FUNDING       WHAT’S NEXT?       GRAND PITCH
    DEVELOPMENT SPRINT   DEVELOPMENT SPRINT
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
How to succeed in EIA
Journey to the Investor Pitch (Semifinal):
The investor pitch is a one-on-one meeting with an investor. Based on this presentation the investors will
choose the top 10 teams.

Requirements to access the Investor Pitch:
• 500 proven sign-ups via landing page (deadline Day 13 at 8 PM).
• All mentor validation for Day 1 - 13 (deadline Day 13 at 8 PM).

                                     Fill require-                   Gain access to                     Present at
           Team                       ments by                         the Investor                   Investor Pitch
                                        Day 13                       Pitch on Day 15                    on Day 15

Additional chance for all teams

                                           Gain access to the
 3 random teams are                                                                Present at Investor
                                            Investor Pitch on
 chosen as Wild Cards                                                                Pitch on Day 15
                                                 Day 15
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Journey to Grand Pitch (Top 10):
The investors will choose the top 10 teams to present at the Grand Pitch from the teams they meet
at the Investor Pitch. Grand Pitch is the final presentation on the main stage in front of all the other
participants, visitors, mentors and investors.

They will evaluate each team they meet with 1 - 10 based on the
following criteria:
• Opportunity (proof of problem - solution fit)         • Team and Execution
• Traction (proof of product - market fit)              • Presentation
• Scalability (proof of business-model fit)

         Present at                      Investors                    Pitch at
       Investor Pitch                     choose                       Grand                      Win a
         on Day 15                         Top 10                      Pitch                      Prize

Additional chance for all teams

 1 random team                  Gain access to                  Pitch at
  is chosen as a                 Grand Pitch                     Grand
                                                                                          Win a
     Wild Card                    on Day 15                      Pitch
                                                                                          Prize
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Product Development Sprint
Product Development Sprint is additional mentoring with software and hardware mentors to develop
an MVP of the solution. To gain access, the team has to fulfill the access requirements.                             One team from Product
                                                                                                                    Development Sprint will receive
                                                                                                                    a special prize and direct
                             Fulfill requirements               Gain access to Product                               access to the Investor Pitch.
        Team
                                   by Day 8                     Development Sprint

                Requirements to access Product Development Sprint:
                • Software & hardware mentors approve the Digital Prototype (link upload deadline Day 8 at 8 PM).
                • One team member has gained required Growby points (deadline Day 8 at 8 PM).
                • All mentor validation for Day 1 - 8 (deadline Day 8 at 8 PM).

                                                                     Software & Hardware                       Win a special prize and
        Develop an                 Present at Tech
                                                                      Mentors choose the                      gain access to the Investor
           MVP                     Expo on Day 12
                                                                          best MVP                                  Pitch on Day 15
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Practical information
Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
Tools
 GROWBY                                                 ONLINE PLATFORM                                     Read the instructions
 • Sends the templates to upload.                       • Log into your account.                                 carefully:
 • Daily agenda and keynotes.                           • Open your team’s profile to find your Work-
                                                                                                         “Fill in” - add the information
 • Mandatory courses for points.                        sheet (separated by dates).
                                                                                                         in a canvas on the Online Plat-
 • Official communication from the EIA team.            • Each day before 8 PM, fill in the Worksheets,   form. All canvases are editable
 • Growby works as a chatbot on Facebook                ‘Task division by team’, and ‘Report by team,’   in the Canvas tab in your team
   Messenger.                                           rate your mentors, and provide feedback on       profile.
                                                        your cooperation.
                                                                                                         “Upload” - fill in the informa-
                                                        • Upload completed templates daily to your
                                                                                                         tion in a separate template
                                                        team profile on the Online Platform.
                                                                                                         sent by Growby and upload it
 THE PLAYBOOK                                           • Mentors will fill in ‘Feedback by mentor’ and   in the “Upload files” row on
                                                        ‘Mentor validation’. They may also add           your team profile on the
 • Daily goals, tasks and tools explained.
                                                        detailed comments.                               Online Platform. All templates
                                                                                                         are editable PDFs. Download
                                                                                                         the template, open it from
                                                                                                         your computer, fill in and
 SLIDES
                                                        MENTORS                                          upload to the Online Platform.
 • All the presentations are available at Slideshare.
                                                        • Ask help from your mentors!
Mentors
                                          Chief Mentor                         Day 1-8                        Business mentoring and team management.
        Assigned
       specially to                   Marketing Mentor                        Day 6-10                          Marketing strategy and campaign design.
       each team.
                                                                                                                 UX and UI design, product development&
                                         Design Mentor                        Day 5-15
                                                                                                                               pitch design.
   Available for all
  teams as needed.
                                            Life Coach                         Day 1-15                          Personal development related questions.

     Assigned to                      Hardware Mentor                         Day 10-12                                 Hardware product development.
   specific Product
    Development
     Sprint team                       Software Mentor                        Day 10-12                                Product development and coding.

                                           Pitch Coach                        Day 11-14                    Pitch deck design, pitch training, and fine-tuning.
    Appointments
    made available                           IP Lawyer                        Day 11-13                                  Intellectual property protection.
   at specific times.

                                              Investor                       Day 14-15                           Fundraising mentorship and final judging.

You can see the full list with contact information in the ‘Mentors & Investors’ tab on the Online Platform. Your mentors are appointed to your team, and you can see the list in your team profile.
Mentor calendar
    July 8             July 9             July 10             July 11            July 12        July 13    DAY 0, July 14

                                                                                                             Life Coach
                                                                                                            Chief Mentor

DAY 1, July 15     DAY 2, July 16     DAY 3, July 17      DAY 4, July 18      DAY 5, July 19    July 20       July 21

                                                                                 Life Coach
   Life Coach         Life Coach         Life Coach          Life Coach
                                                                                Chief Mentor
  Chief Mentor       Chief Mentor       Chief Mentor        Chief Mentor
                                                                               Design Mentor

DAY 6, July 22     DAY 7, July 23     DAY 8, July 24      DAY 9, July 25     DAY 10, July 26    July 27       July 28

                                                                                Life Coach
   Life Coach         Life Coach         Life Coach
                                                             Life Coach       Design Mentor
  Chief Mentor       Chief Mentor       Chief Mentor
                                                           Design Mentor     Marketing Mentor
 Design Mentor      Design Mentor      Design Mentor
                                                          Marketing Mentor   Software Mentor
Marketing Mentor   Marketing Mentor   Marketing Mentor
                                                                             Hardware Mentor

DAY 11, July 29    DAY 12, July 30    DAY 13, July 31    DAY 14, August 1    DAY 15, August 2   August 3     August 4

   Life Coach         Life Coach
 Design Mentor      Design Mentor       Life Coach          Life Coach          Life Coach
Software Mentor    Software Mentor     Design Mentor       Design Mentor       Design Mentor
Hardware Mentor    Hardware Mentor       IP Lawyer          Pitch Coach         Pitch Coach
   IP Lawyer          IP Lawyer         Pitch Coach           Investor            Investor
  Pitch Coach        Pitch Coach
Clinics & Workshop schedule

 Clinics are 15-20 minute meetings with special mentors and coaches      Workshops are 30-minute, targeted, hands-on lectures where specific
 where teams can get extra advice to perfect their business & product.   team members get practical advice on a relevant topic.

 Clinic schedule is sent via Growby.
                                                                             CEO + CBO Workshop            Day 2         4 PM - 4:30 PM

     IP & Trademark Clinic             Day 11 - 13    1 PM - 6 PM               CDO Workshop               Day 6         4 PM - 4:30 PM

           Pitch Clinic                Day 11 - 14    2 PM - 6 PM               CMO Workshop               Day 8         4 PM - 4:30 PM

      Investor Feedback                 Day 14        3 PM - 6 PM               CTO Workshop               Day 9         4 PM - 4:30 PM

            NOTE! Keep an eye on Growby messages for additional
            pop-up clinics during the program. They are a great
            additional resource for your team!
Meet your team

 CHIEF EXECUTIVE        CHIEF BUSINESS       CHIEF MARKETING              CHIEF             CHIEF DESIGN
  OFFICER (CEO)          OFFICER (CBO)        OFFICER (CMO)           TECHNOLOGY            OFFICER (CDO)
                                                                      OFFICER (CTO)
I lead my team with     I support growth     I can introduce my                              My creativity
    vision, respect,    and create value    solution to the world   I can develop a tech   combines the best
 and responsibility.   with my innovative    and get customers       product in just one     of UI and UX!
                         business ideas.         to sign up!                day!
Daily task list
          1                                                2                                                    3                                                  4
          DAY                                              DAY                                                  DAY                                                DAY

                  TEAM FORMATION & IDEATION                         PROBLEM - SOLUTION FIT                               CUSTOMER DEVELOPMENT                              CUSTOMER & PROBLEM VALIDATION
WEEK 1

                TASK 1 - Team Formation                           TASK 1 - Industry Trends                             TASK 1 - Target Market                            TASK 1 - Validation

                TASK 2 - Validate the Problem                     TASK 2 - Competitors                                 TASK 2 - Customer Persona                         TASK 2 - Feedback Analysis

                TASK 3 - Ideation                                 TASK 3 - Unique Value Proposition                    TASK 3 - Prepare for Customer Validation

           PROTOTYPING & SOLUTION                                   DIGITAL PROTOTYPE &
  5                                                        6                                                    7                                                  8
   DAY                                                     DAY                                                  DAY                                                DAY

                                                                                                                         STARTUP EXPO                                      BUSINESS & REVENUE MODEL
           VALIDATION                                               MARKETING STRATEGY

                                                WEEK 2
         TASK 1 - Customer Journey                                TASK 1 - Digital Prototype                           TASK 1 - Landing Page                             TASK 1 - Revenue & Business Model

         TASK 2 - Paper Prototype                                 TASK 2 - Marketing Strategy                          TASK 2 - Elevator Pitch and Expo Canvases         TASK 2 - Marketing Campaign

         TASK 3 - Prototype Testing                               TASK 3 - Elevator Pitch                              TASK 3 - Startup Expo                             TASK 3 - Upload Digital Prototype

                                                             ACQUIRING USERS & PRODUCT                                   INTELLECTUAL PROPERTY & PITCH                     FUNDRAISING & PRODUCT
   9                                              10                                                            11                                                 12
   DAY                                              DAY                                                         DAY                                                DAY

           MARKETING CAMPAIGN LAUNCH                         DEVELOPMENT SPRINT                                          & PRODUCT DEVELOPMENT SPRINT                      DEVELOPMENT SPRINT

                                                                                                      WEEK 3
         TASK 1 - Marketing Campaign                       TASK 1 - First Sign-Ups                                     TASK 1 - IP Protection Template                   TASK 1 - Funding Strategy
                                                                                                                                                                         TASK 2 - Marketing Campaign
         TASK 2 - Landing Page Improvements                TASK 2 - Marketing Activities                               TASK 2 - Investor Pitch                           Improvements
         TASK 3 - Financial KPIs                           TASK 3 - 50% of Functionality                               TASK 3 - 100% of Functionality                    TASK 3 - Finalized Solution

  13                                               14                                                    15
   DAY                                               DAY                                                  DAY

            STARTUP FUNDING                                      WHAT’S NEXT?                                         GRAND PITCH

         TASK 1 - Traction                                 TASK 1 - Final Investor Pitch

         TASK 2 - Finalized Pitch                          TASK 2 - 100 Day Plan

                                                           Task 3 - Investor Feedback
Pre-program: Problem Design                                                      until July 14

        GOALS OF THE DAY:                  TASK 1: DEFINE & VALIDATE THE PROBLEM                                         Answer these
                                                                                                                         questions:
   • Identify customer-problem fit.         • Upload your problem to the Online Platform. Share your
   • Complete online validation.                                                                              • Is it a problem or passion that
                                           problem worth solving with all the other participants before
                                                                                                              many others have?
                                           meeting face- to-face and inspire them to join your team!
                                                                                                              • Is this problem serious enough to
                                           • Think about problems your potential customers are having,
                                                                                                              be worth solving?
                                           research trends in that industry to spot patterns, perspectives,
“People don’t want to buy a quarter-inch   competitors, and potential opportunities.                          • How often does the problem
drill. They want a quarter-inch hole.”                                                                        occur?
                                                       Find relevant industry trends with Google
Marketing professor at Harvard,                                                                               • Who is the customer who has this
Theodore Levitt                                        and Google Trends.
                                                                                                              problem?

                                                                                                              Get Inspired:
                                                                                                              • How to Choose Business Ideas by Udacity.
                                                                                                              • Chapter #1: First Step to Validate Your Busi-
                                                                                                              ness Idea by Pushstart.
Day 0: Meet & Greet                            Sunday, July 14

    GOALS OF THE DAY:                 TASK 1: FORM A TEAM

• Form a diverse five-member team.     • If you have a problem to solve, take a Canvas and fill it in!
                                      Talk to other participants to convince them to join your team.
                                      • If you don’t have a problem to solve, get to know all the
                                      problems and find your new team.
      Important                       • Chief Mentors will approve the teams.
• Take your color coded name          • Confirm your team members on the Online Platform.
badge from the reception area.
• Expertise color code:
                                              Mentors:
    Business                                  Life Coach, Chief Mentor
    Marketer
    Software Developer                        Get Inspired:
    Designer                                  • Storm to Perform: The 4 Stages of Team
                                              Productivity by Trello.
    Scientist & other

• Problem Expo is at the venue from
                                              Keep in mind that a team’s success is relative to the
2 PM - 6 PM.
                                              diversity of expertise.
WEEK 1

How will your mentors help?
Your mentors are there to guide you through the solution development process. Here’s what they’ll teach you.

  CHIEF MENTOR                                 LIFE COACH                               DESIGN MENTOR
  • Forming a dream team.                      • Working and communicating as a team.   • Designing a unique user experience.
  • Organizing teamwork and team roles         • Handling stress and solving personal   • Understanding how to develop an
  to achieve your goals.                       issues.                                  engaging user interface.
  • Finding the right problem with the right
  solution, for the right customer, at the
  right time.
Day 1: Team Formation & Ideation                                                                      Monday, July 15

          GOALS OF THE DAY:                         TASK 1: TEAM FORMATION                                 TASK 2: VALIDATE THE PROBLEM

     • Describe and validate the problem            • If you have already formed a team check the          • Fill in the Problem Evaluation Canvas on the Online
     as a team.                                     Online Platform to identify your Chief Mentor.         Platform.
     • Develop your solution jointly.                                                                      • Collectively choose and design the problem to
                                                    • Occupy a free table in your Chief Mentor area.
                                                                                                           solve. Fill in the Problem block on your Lean
                                                    • If you don’t have a team of 5 yet, find the Team      Canvas on the Online Platform.
                                                    Clinic room.
                                                                                                           • Talk to at least 5 potential customers to validate
            Important                               TASK 3: IDEATION
                                                                                                           the existence of your problem.

     • Find your missing team members
                                                    • Jointly discuss possible solutions to the
     or join another team at the Team                                                                              Get Inspired:
                                                    validated problem.
     Clinic from 2 PM - 6 PM.                                                                                      • Validate the Problem Before You Validate Your Business
                                                    • Fill in the Solution block on your Lean Canvas               Idea by Simpleweb
                                                                                                                   • 4 Golden Rules of Ideation by Board of Innovation
                                                    on the Online Platform.

                                           “Fill in” - add the information in a       “Upload” - fill in the information in a separate template sent by Growby
                      Read the             canvas on the Online Platform. All         and upload it in the “Upload files” row on your team profile on the Online
Mentors:             instructions          canvases are editable in the               Platform. All templates are editable PDFs. Download the template, open it
Life Coach, Chief      carefully:          Canvas tab in your team profile.            from your computer, fill in and upload to the Online Platform.
Mentor
Day 2: Problem-Solution Fit                                               Tuesday, July 16

   GOALS OF THE DAY:                   TASK 1: INDUSTRY TRENDS                              TASK 2: COMPETITORS

• Find a problem-solution fit.          • Use Google, Google Trends, and Ubersuggest         • Use Google, Google Trends and Ubersuggest to
• Research industry trends and list    to research keywords relevant to your industry       discover similar solutions that already exists and
potential competitors.                 to identify trends in the market.                    analyze what key features they lack.

• Define unique value proposition and   • Find the popularity and relevance of keywords      • Fill in the Unfair Advantage block of the Lean
competitive advantages.                describing your problem and solution.                Canvas on the Online Platform.
                                       • Fine-tune your idea and find support for your
                                       specific solution for the problem.                    TASK 3: UNIQUE VALUE PROPOSITION
      Important
                                                                                            • Fill in the Unique Value Proposition block on your
                                                                                            Lean Canvas on the Online Platform.
• Find your missing team members
or join another team at the Team
Clinic from 2 PM - 6 PM.
                                               Mentors:                            Get Inspired:
                                               Life Coach, Chief Mentor            • How to Develop Your Competitive Advantage on Forbes
                                                                                   • How to Validate Your Product Ideas by Shopify
Day 3: Customer Development                                                             Wednesday, July 17

                                         TASK 1: TARGET MARKET                           TASK 2: CUSTOMER PERSONA
   GOALS OF THE DAY:
                                         • Fill in the Market Canvas on the              • Fill in the Customer Canvas on the
• Identify product-market fit.            Online Platform.                                Online Platform. Choose either B2B, B2C
• Design customer persona.                                                               or double-sided.
                                         • Use Google, Google Trends and
• Prepare customer insights interview    Ubersuggest to find relevant data.
questions for validation.

                                         TASK 3: PREPARE FOR CUSTOMER VALIDATION

                                         • Fill in the Customer Survey Experiment Card on the Online Platform.
      Important
                                         • Prepare and upload the Customer Validation interview questions.
• There are no keynotes tomorrow,
as you should spend the morning
talking to your potential customers!
• Return to the venue tomorrow by                   If your solution is B2B:
2PM to meet with your mentors and                   Create a survey for the decision makers and distribute it via
analyze the results!                                LinkedIn to the correct organizations.

        Mentors:                        Get Inspired:
        Life Coach, Chief Mentor        • 20 Questions to Ask When Creating Buyer Personas by HubSpot
Day 4: Customer & Problem Validation                                                                   Thursday, July 18

   GOALS OF THE DAY:                         TASK 1: VALIDATION                                 TASK 2: FEEDBACK ANALYSIS

• Validate your problem and potential        • Talk to at least 5 potential customers.          • Analyze and summarize the results from your
customer.                                                                                       interviews and discuss them with your Chief Mentor.
                                             • Collect emails to follow-up with customers you
                                             interviewed to validate the solution.              • Identify overall patterns and trends rather than
                                                                                                drawing conclusions based on individual comments.

     Important                                                                                  • Revise the Problem, Solution and Customer
                                                                                                Segments blocks on your Lean Canvas on the
• Remember to take your prepared                                                                Online Platform.
Customer Insights Interview questions        IF YOU NEED TO PIVOT:                              • Update your Customer Canvas on the Online
with you!                                                                                       Platform.
• No keynotes today! Be back at the          • Search for a new problem to solve or modify      • Update your Customer Survey Experiment Card
venue by 2PM for Team Mentoring              your target customer.                              on the Online Platform based on your learnings.
Session!
                                             • Use Google to research your new problem,         • If your assumptions are not confirmed you will
                                             solution, and market.                              need to pivot and change direction.

     Mentors:                           Get Inspired:
     Life Coach, Chief Mentor           • How to Interview your Customers by Customer                  Improve your Customer Validation interview
                                        Development Labs                                               questions and continue talking to potential
                                        • Get Better Data from User Studies: 16 Interviewing           customers throughout the program.
                                        Tips by Google Ventures
Day 5: Prototyping & Solution Validation                                                                      Friday, July 19

    GOALS OF THE DAY:                       TASK 1: CUSTOMER JOURNEY                         TASK 2: PAPER PROTOTYPE

• Create customer journey.                  • Draw a Storyboard for your service or          • Based on the Storyboard, develop the prototype on
• Validate initial solution via paper       product. Check Growby for Storyboarding          paper.
prototype.                                  instructions.
                                                                                             • Use the BEM model (Benchmark - Existing examples
                                            • Upload a picture of the Storyboard to the      /Resources - Multiply resources) to develop your solution.
                                            Online Platform.
                                                                                             • Upload picture(s) of the paper prototype to the Online
                                                                                             Platform.
      Important
• On Day 7, you will present your           TASK 3: PROTOTYPE TESTING
prototype at the Startup Expo. Start
preparing today!                            • Ask at least 5 of your fellow participants/mentors/friends to test out your paper prototype. Film how
• Design Mentors join the program           they interact with the prototype for analysis.
TODAY!                                      • Modify your solution based on the feedback. Make multiple iterations.

      Mentors:                          Get Inspired:                                     Start thinking about your 3-minute investor pitch! Prepare
      Life Coach, Chief Mentor,         • Everything You Need To Know About
                                                                                          two slides describing the problem and the solution!
      Design Mentor                     Wireframes And Prototypes by Adobe
                                                                                          Test the pitch deck when you meet with your Marketing
                                                                                          Mentor on Day 6. Do they understand what you are doing?
WEEK 2

How will your mentors help?
Your mentors guide you through the process. Here’s what they’ll teach you:

  CHIEF MENTOR                    MARKETING MENTOR               DESIGN MENTOR                LIFE COACH
  • Deciding the key features     • Building your landing page   • Developing a digital       • Advice on handling the
  for your digital prototype.     to get 500 sign-ups.           prototype.                   workload and stay
                                                                                              motivated.
  • Validating and scaling your   • Launching a kick-ass         • Designing an amazing
  business model.                 marketing campaign in just     landing page and marketing   • Solving team communi-
                                  3 days.                        campaign.                    cation and management
                                                                                              issues.
                                                                                              • Improving personal
                                                                                              performance.
Day 6: Digital Prototype & Marketing Strategy                                                                                Monday, July 22

   GOALS OF THE DAY:                  TASK 1: DIGITAL PROTOTYPE                                  TASK 2: MARKETING STRATEGY

• Upload the digital prototype.       • Digitize your paper prototype using the tools           • Upload the filled Marketing Strategy template to
• Prepare the Startup Expo pitch.     suggested. Ask your design mentors for                    the Online Platform.
                                      recommendations on additional tools.
• Develop the marketing strategy.                                                               • Focus on key activities & channels to get 500
                                      • Add the link to your idea profile on the Online          sign-ups. For B2B, ask for letters of intent from
                                      Platform.                                                 potential customers to reach 500 users.

                                      • For hardware, use 3D modelling and                      • Fill in the Channels and Customer Segments
     Important                        visualization (i.e Photoshop).                            section of the Lean Canvas on the Online Platform.

• Marketing Mentors are in the
program. You will meet yours during   TASK 3: ELEVATOR PITCH
the Team Mentoring Session!
• Team mentoring session              • Prepare a 30-second elevator pitch for a customer for the Startup Expo.
TOMORROW from 10AM - 12PM.
No keynotes!                          • Practice extensively so each team member can deliver it.

• Startup Expo will take place
TOMORROW from 2PM - 5PM.
                                             Tools:         • Additional                 Mentors:                                Get Inspired:
                                             • Marvel App   recommended                  Life Coach, Chief Mentor, Design        • 6 Elevator Pitch Examples to
                                             • Adobe XD     tools here.                  Mentor, Marketing Mentor                Inspire Your Own by HubSpot
Day 7: Startup Expo                                 Tuesday, July 23

   GOALS OF THE DAY:                   TASK 1: LANDING PAGE                                  TASK 2: ELEVATOR PITCH AND EXPO
                                                                                             CANVASES
• Launch the landing page.             • Fill in the Landing Page Experiment Card
• Collect and analyze Startup Expo     on the Online Platform.                               • Prepare your Startup Expo canvases and finalize the
feedback.                                                                                    elevator pitch.
                                       • Create and launch a landing page with a
                                       clear value proposition.
                                       • Add the EIA logo and EIA homepage link              TASK 3: STARTUP EXPO
     Important                         to your landing page.
                                       • Choose a tool that will keep your website           • Be ready to present your idea, industry trends, and tech-
• The Team Mentoring session is at     available after free trial period (i. e. Google       nical solution to your mentors, co-participants, and visitors.
10AM - 12PM.                           Sites)
• Startup Expo takes place at 2PM -                                                          • Show your prototype and landing page to the visitors.
                                       • Add the link to your idea profile on the
5PM! Set up your stand and show off                                                          • Analyze the feedback to validate and improve your solution.
                                       Online Platform.
your achievements!
• TOMORROW is the last day for Chief
Mentors! Make the most of your time
with them!
                                                          Mentors:                                   Get Inspired:
                                                          Life Coach, Chief Mentor, Design           • Examples of Kickass Landing Pages by Growth Driven Design
                                                          Mentor, Marketing Mentor                   • Landing Page vs Homepage: What’s the Difference by Instapage
Day 8: Business & Revenue Model                                                       Wednesday, July 24

   GOALS OF THE DAY:                    TASK 1: REVENUE & BUSINESS MODEL

• Generate revenue model.               • Define the most suitable Business & Revenue Model for your solution.
• Complete business model.
                                        • Fill in the Cost Structure and Revenue Streams section of the Lean Canvas on the Online Platform.
• Prepare marketing campaign.

                                        TASK 2: MARKETING CAMPAIGN                                                  TASK 3: UPLOAD DIGITAL
                                                                                                                    PROTOTYPE
                                        • Fill in the Marketing Campaign Experiment Card on the Online
      Important                         Platform.                                                                   • Improve and finalize your digital
                                                                                                                    prototype and add the link to
• TODAY is the last day for Chief       • Prepare your marketing campaign with a clear value proposition.
                                                                                                                    your team profile on the Online
Mentors!                                • Set up your CRM (Customer Relationship Management) system                 Platform.
                                        on Hubspot to collect leads.
                                        • Integrate your CRM with your marketing channels (landing
      Today is the deadline to upload   page, Facebook, LinkedIn, etc).
      your prototype link! Software &
      Hardware Mentors will check            Mentors:                              Get Inspired:
      them to grant access to Product        Life Coach, Chief Mentor, Design      • 50+ Business & Revenue Model Examples by Board of Innovation
      Development Sprint!                    Mentor, Marketing Mentor              • Revenue Model: You Have a Great New Product. Here’s What You Need to Think
                                                                                   About Next by Fortune
                                                                                   • The 10 Most Popular Startup Revenue Models by Founder Institute
Day 9: Marketing Campaign Launch                                                              Thursday, July 25

   GOALS OF THE DAY:                       TASK 1: MARKETING CAMPAIGN                         TASK 2: LANDING PAGE IMPROVEMENTS

• Launch the marketing campaign.           • Launch your marketing campaign on social         • Use feedback from the Startup Expo to further revise
• Calculate startup financial key           media and acquire your first sign-ups.              your landing page.
performance indicators (KPIs) .
                                           • Set up marketing tools (incl. newsletters,       • Improve the Landing Page Experiment Card on the
                                           using Mailchimp, email templates, Thunder-         Online Platform.
                                           clap.it, etc).
                                           • Achieve 500 sign-ups by Day 13 to get to the     TASK 3: FINANCIAL KPIs
     Important                             Investor Pitch!
                                           • Keep track of your customers with Hubspot        • Determine the relevant financial KPIs, integrate the
• TOMORROW is the last day for             CRM.                                               most relevant KPIs into your pitch and be ready to
Marketing Mentors! Ask them all the                                                           answer investors’ questions.
questions!
                                                                                              • Upload the filled Financial KPIs template and upload
                                                                                              it to the Online Platform.

   Mentors:                           Get Inspired:                            Continue working on your 3-minute investor pitch! Prepare two slides
   Life Coach, Chief Mentor, Design   • How To Fix A Broken Market-            describing the business and revenue model and the financials KPIs!
   Mentor, Marketing Mentor           ing Campaign by Work Front
Day 10: Acquiring Users & Product Development Sprint                                                                                        Friday, July 26

    GOALS OF THE DAY:                      TASK 1: FIRST SIGN-UPS                               TASK 2: MARKETING ACTIVITIES

• Acquired first potential customers.       • Keep track of your customers with Hubspot          • Plan your marketing activities for next week with
• Finish 50% of product functionality.     CRM.                                                 your Marketing Mentor to achieve 500 sign-ups.

                                           TASK 3: 50% OF FUNCTIONALITY
      Important                            • Mobile App/ Web App
                                               - Continue building and testing your app/site. Add backend support if needed.
• TODAY is the last day of Marketing
Mentors in the program!                    • Prototype Only (no coding)
• Product Development Sprint starts             - Continue building and testing the prototype. Make views navigable.
TODAY!                                     • Physical Product
                                                - Continue building a landing page for your product. Create visuals for your product.
                                           • Ask Software Mentors for advice on other tools!

     Tools:                                Mentors:                                     Get Inspired:
     • Ionic / XCode / Android Studio      Life Coach, Design Mentor, Marketing         • 50+ Early Stage Marketing & Growth Strategies For Startups by Gleam
     • Firebase / Bootstrap / Github.com   Mentor, Software Mentors, Hardware
                                           Mentors
WEEK 3

How will your mentors help?
Your mentors are there to guide you through the funding, pitching and product development process. Here’s what
they’ll teach you.

  LIFE COACH                             SOFTWARE MENTOR                             DESIGN MENTOR
  • Developing teamwork and leadership   • Developing in a lean mode to launch the   • Designing a flawless slide deck.
  skills.                                MVP.
  • Managing deadlines and stress.

  PITCH COACH                            IP LAWYER                                   INVESTOR
  • Perfecting your presentation and     • Protecting the solution and business      • Delivering a memorable pitch and
  performance.                           from competitors.                           getting funding.
Day 11: Intellectual Property & Pitch &
Product Development Sprint Monday, July 29

    GOALS OF THE DAY:                       TASK 1: PROTECTION TEMPLATE                                    TASK 2: INVESTOR PITCH

• Design intellectual property (IP) plan.   • Upload the answers to the IP Protection                      • Prepare your 3-minute Investor Pitch slides.
• Prepare investor pitch.                   Template questions to the Online Platform.
                                                                                                           • Include your latest market traction data. Make the
• Complete 100% of product                  • Review the template with the IP Lawyers in the               slides look amazing!
functionality.                              IP Clinic.
                                                                                                           • Practice presenting your pitch!
                                            • Conduct a patentability search (Google Ad-
                                                                                                           • Go to the Pitch Clinic to meet with a Pitch Coach to
                                            vanced Patents) to verify that your solution has
                                                                                                           improve your pitch.
      Important                             not already been patented.

• IP Clinics and Pitch Clinics start from
                                            TASK 3: 100% OF FUNCTIONALITY
TODAY! Check Growby for a sign-up
link!
                                                   Mentors:                                                             Get Inspired:
                                                   Life Coach, Design Mentor, Software Mentors, Hardware                • Pitch Deck: Complete Guide to a Pitch Presentation
                                                   Mentors, IP Lawyers, Pitch Coaches.                                  by Slidebeam
Day 12: Fundraising & Product Development Sprint                                                                                                          Tuesday, July 30

    GOALS OF THE DAY:                                  TASK 1: FUNDING STRATEGY                                            TASK 2: MARKETING
                                                                                                                           CAMPAIGN
• Define funding strategy.                              • Upload the filled Funding Strategy template to                     IMPROVEMENTS
• Present finalized solution.                           the Online Platform.
                                                       • Be clear on how much money you need and                           • Use Google Analytics to
                                                       exactly what you need it for.                                       analyze the early results of
                                                                                                                           your marketing campaign
      Important                                                                                                            initiatives.
                                                       TASK 3: FINALIZED SOLUTION
                                                                                                                           • Modify your campaign
• Use the Growby link to register to
                                                                                                                           based on the results.
meetings with investors on Day 14!                     • Finalize your product and test for bugs.
                                                                                                                           • Update the Marketing
                                                       • Present the product to the Software & Hardware                    Campaign Experiment Card
                                                       Mentors.                                                            on the Online Platform.
                                                       • Mentors select one team to receive a special
                                                       award and gain access to the Investor Pitch.

     Mentors:                                                            Get Inspired:
     Life Coach, Design Mentor, Software Mentors, Hardware               • Startup Funding: A Beginner’s Guide by Foundr
     Mentors, IP Lawyers, Pitch Coaches
Day 13: Startup Funding                                           Wednesday, July 31

   GOALS OF THE DAY:                      TASK 1: TRACTION                          TASK 2: FINALIZED PITCH

• Achieve 500 sign-ups.                   • Measure and analyze your marketing      • Add the latest marketing campaign results and upload the
                                          campaign results to include the results   proof of your market traction.
                                          in the pitch.                                 - Number of sign-ups from customers (list of emails, out-
                                          • Upload the proof of your 500            take from HubSpot CRM, outtake from other CRM systems).
     Important                            sign-ups to gain access to the Investor       - Official correspondence (letter of intent) and/or docu-
                                          Pitch.                                    ments from companies indicating the number of users.
• TODAY is the deadline to submit your
                                                                                    • Figure out how you will present your prototype and MVP to
achievements to gain access to the
                                                                                    the investors.
Investor Pitch on Day 15!
• Requirements: 500 proven sign-ups
via landing page and all mentor                   Mentors:                          Get Inspired:
validation for Day 1 - 13 (deadline for           Life Coach, Design Mentor,        • 100 Questions Investors Will Ask Entrepreneurs
both is on Day 13 at 8PM).                        IP Lawyers, Pitch Coaches         Seeking Funding by Forbes
Day 14: What’s next?                                                    Thursday, August 1

    GOALS OF THE DAY:                                     TASK 1: FINAL INVESTOR PITCH                                      TASK 2: FINALIZED PITCH

• Finalize investor pitch.                                • Make the slides look amazing and practice                       • Fill in the 100-Day Plan on the Online Platform.
• Plan your team’s future.                                presenting your pitch!
                                                                                                                            • Think through the plan carefully with your team
                                                          • Upload the final version of your investor pitch                  as this will be your guide after the program!
                                                          deck to the Online Platform by 8 PM.

      Important
                                                          TASK 3: INVESTOR FEEDBACK
• Keep working on your pitch! You
could be the Wild Card added to the                       • Prepare a list of questions to ask from the investors.
top 10!
                                                          • Be on time for your meeting!

    Mentors:                                                                      Get Inspired:
    Life Coach, Design Mentor, IP Lawyers, Pitch Coaches, Investors               • First 100 days: The Startup Checklist Every New Business Needs by startups.co
Day 15: Grand Pitch                                   Friday, August 2

    GOALS OF THE DAY:                               INVESTOR PITCH FORMAT

• Impress the investors!                                       3+4 minutes
                                               (3 min pitch + 4 min questions and answers)

                                                      GRAND PITCH FORMAT
      Important
                                                                3+3 minutes
• ONE Wild Card team will be chosen
                                               (3 min pitch + 3 min questions from investors)
to pitch at the Investor Pitching.
• ONE Wild Card team will be chosen
to pitch at the Grand Pitch!
                                             Investors will evaluate the following factors:
                                             • Opportunity (proof of problem / solution fit)
                                             • Traction (proof of product / market fit)
      Go up there, rock the stage, and
                                             • Scalability (proof of business model fit)
      pitch like a boss
                                             • Team and execution
                                             • Presentation
    Mentors:
    Life Coach, Design Mentor, IP Lawyers,
    Pitch Coaches, Investors
Epilogue
  Congratulations, you made it through EIA! Now go out
  into the world and make it happen!

  Use your acquired knowledge to scale and level-up
  your business.

  Engage your early customers and move from the
  MVP to the next level.

  Maintain and grow your network of mentors, advisors
  and supporters.

  Leverage the expertise of your investors.

  And remember, it’s all about teamwork!

  You’ve dreamt big. Now make your dreams a reality!
PARTNERS & SPONSORS
You can also read