EQUITY FOR THE PEOPLE - BACKSTAGE PASS - Crafty Elk
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EQUITY FOR
THE PEOPLE
BACKSTAGE PASS
Crafty Elk Distillery Limited • February 10th, 2020 • This document is strictly private, confidential and not for redistribution
Forward-looking Statements Purchasers’ Rights
Certain statements contained in this investor presentation may constitute forward-looking The following statutory rights of action for damages or rescission will only apply to a purchase of common shares in
information and statements. All statements in this presentation, other than statements of the event that the foregoing document is deemed to be an offering memorandum pursuant to applicable securities
historical fact that address events or developments concerning Crafty Elk Distillery Limited legislation in certain Provinces of Canada. The following is only a summary of the rights of rescission or damages, or
(hereinafter referred to as the “Company”) that the Company expects to occur are “forward- both, available to purchasers under the securities legislation in certain Provinces in Canada and, as such, is subject
looking information and statements”. Forward-looking information and statements are often, to the express provisions of the legislation and the rules and the regulations thereunder.
but not always, identified by the use of words such as “seek”, “anticipate”, “plan”, “continue”,
“estimate”, “expect”, “may”, “will”, “project”, “predict”, “propose”, “potential”, “targeting”, These remedies, or notice with respect thereto, must be exercised, or delivered, as the case may be, by the
“intend”, “could”, “might”, “should”, “believe”, “budgeted”, “scheduled” and “forecasts”, purchaser within the time limits prescribed by the applicable provisions of such provincial securities legislation.
and similar expressions and variations (including negative variations). Purchasers should refer to such applicable securities legislation for the complete text of these rights or consult with
a legal adviser. Where used in this section, “misrepresentation” means an untrue statement of a material fact or an
In particular, but without limiting the foregoing, this presentation contains forward-looking information and omission to state a material fact that is required to be stated or that is necessary to make a statement not misleading
statements pertaining to the following: the Company’s ability to secure a property for the proposed distillery and in light of the circumstances in which it was made.
develop a distillery at such location (including statements with respect to anticipated construction and costs related
thereto) (the “Site Procurement and Development”); the Company’s ability to complete its current offering of up to Ontario
CAD $3,000,000 non-brokered private placement of Class A common shares (the “Offering”); the use of the net
proceeds of the Offering; the Company’s projected production and sales volumes and distillery size and capacity; Securities legislation in Ontario provides that purchasers of securities are entitled to rights of action for rescission or
obtaining all of the required governmental and board approvals and any other additional approvals in connection damages where an offering memorandum and any amendment to it contain a misrepresentation. In accordance with
with the Offering and the Site Procurement and Development; the performance of the Company’s business and Section 130.1 of the Securities Act (Ontario), in the event that an offering memorandum or any amendment thereto
operations; the intention to grow the business and operations of the Company; future liquidity and financial capacity; contains a misrepresentation a purchaser who purchases securities offered by such offering memorandum during
expectations regarding the Company’s ability to raise capital; projected costs associated with equipment; the the period of distribution has, without regard to whether the purchaser relied upon the misrepresentation, a right of
Company’s marketing plans; the Company’s anticipated growth plans into different product lines and geographic action against the issuer for damages, or, while still the owner of the such securities purchased by that purchaser, for
markets; treatment under government, regulatory and taxation regimes and potential dividends or shareholder rescission, in which case, if the purchaser elects to exercise the right of rescission, the purchaser will have no right
returns. The forward-looking statements and information are based on certain key expectations and assumptions of action for damages against the issuer, provided that: (a) the issuer will not be liable if it proves that the purchaser
made by the Company. Although the Company believes that the expectations and assumptions on which such purchased the securities with knowledge of the misrepresentation; (b) in the case of an action for damages, the
forward-looking statements and information are based to be reasonable, readers are cautioned not to place undue issuer will not be liable for all or any portion of the damages that it proves do not represent the depreciation in value
reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations of the securities as a result of the misrepresentation relied upon; and (c) in no case will the amount recoverable in
upon which they are based will occur. Since forward-looking statements and information address future events and any action exceed the price at which the securities were sold to the purchaser.
conditions, by their very nature they involve inherent risks and uncertainties.
No action shall be commenced to enforce these statutory rights more than: (a) in an action for rescission, 180 days
Actual results could differ materially from those currently anticipated due to a number of factors and risks. Such from the date of the transaction that gave rise to the cause of action; or (b) in an action for damages, the earlier of: (i)
factors may include that the plans with respect to the Site Procurement and Development, the proposed marketing 180 days after the plaintiff first had knowledge of the facts giving rise to the cause of action; or (ii) three years after
plan may not be completed, the Offering may not be fully subscribed for or completed at all and the Company may the date of the transaction that gave rise to the cause of action.
not be able to meet or maintain its projected plans to grow the business and operations. Readers are cautioned that
the foregoing list of factors is not exhaustive. Non-Solicitation
All of the forward-looking information and statements contained in this presentation are qualified by these cautionary The attached material is provided for informational purposes only as of the date hereof, is not complete, and may not
statements. The reader of this presentation is cautioned not to place undue reliance on any forward-looking contain certain material information about the Company, including important disclosures and risk factors associated
information and statements. The Company expressly disclaims any intention or obligation to update or revise any with an investment in the Company. This information does not take into account the particular investment objectives
forward-looking information and statements, whether as a result of new information, events or otherwise, except in or financial circumstances of any specific person who may receive it. In the event of an offer to sell or a solicitation
accordance with applicable securities laws. of an offer to purchase securities by the Company, more complete disclosures and the terms and conditions relating
to a particular investment will be contained in the Offering Documents prepared for such offer or solicitation. Before
Prospectus Exemptions making any investment, prospective investors should thoroughly and carefully review the Offering Documents with
their financial, legal and tax advisors to determine whether an investment is suitable for them.
This is not an offer to sell or a solicitation of an offer to purchase securities by the Company. This presentation is not
intended for use in the United States. In Canada, this presentation and its contents are directed only at those persons Neither the Company nor any of its directors, officers, employees, agents or advisors makes any representation or
that qualify under the “minimum amount” exemption (as defined in Section 2.10 of National Instrument 45-106 warranty in respect of the contents of this presentation or otherwise in relation to the Company or its business. In
Prospectus Exemptions), the “offering memorandum” exemption (as defined in Section 2.9 of National Instrument particular, no representation or warranty, express or implied, is made as to the fairness, accuracy or completeness
45-106 Prospectus Exemptions), the “family, friends and business associates” exemption (as defined in Section of the information or opinions contained herein, which have not been independently verified. No person shall have
2.5 of National Instrument 45-106 Prospectus Exemptions) and the “accredited investors” exemption (as defined in any right of action (except in case of fraud) against the Company or any other person in relation to the accuracy or
Section 2.3 of National Instrument 45-106 Prospectus Exemptions or section 73.3 of the Securities Act (Ontario)). By completeness of the information contained in this presentation. The information contained in this presentation is
agreeing to receive this investor presentation, you represent and warrant that you are a person who falls within one provided as at the date hereof and is subject to amendment, revision and updating in any way without notice or
of the foregoing descriptions of persons entitled to receive this investor presentation and that you agree to be bound liability to any party.
by the provisions of this disclaimer. Any offer to sell or solicitation of an offer to purchase securities by the Company
may be made by means of offering documents (e.g., term sheet, prospectus, offering memorandum, subscription This document and its contents are confidential. It is being supplied to you solely for your information and may not
agreement and or similar documents (collectively, the “Offering Documents”)) prepared by the Company for use be reproduced or forwarded to any other person or published (in whole or in part) for any purpose.
in connection with such offer or solicitation and only in jurisdictions where permitted by law. In the event of an
offer to sell or solicitation of an offer to purchase securities by the Company, investors should refer to the Offering Certain information contained herein may have been prepared by third-party sources. Such information has not been
Documents for more complete information, including investment risks, management fees and other expenses. independently audited or verified by the Company. The Company has used its best efforts to ensure the accuracy
and completeness of the information presented.
“Greetings fellow Elks, since 2016 we’ve been on
a mission to develop the highest quality, cleanest
and most sustainable products in the world. ”
Greg Gilliland - Founder
THE EVOLUTION OF
SPIRITOLOGY *AND THE ART
OF CRAFTSMANSHIP
Crafty doesn’t just mean clever. It also
means artful creation rather than simply
manufacturing.At Crafty Elk Distillery Limited,
creating amazing products and doing smart
business are complementary values that are
our secret sauce.
(Or rather, our secret hard juice vodka
beverages.)
* Spiritology: The art of distilling Craft
Spirits with passion, love and daring
creativity
JOIN THE REVOLUTION. We set out to create a smarter alcoholic beverage, a beverage that we believe will disrupt an entire industry. We won’t apologize because it really needs doing. Success won’t change us, but it sure inspires us. Crafty Elk is owned by the people, not Wall Street, and that’s only the beginning of what sets us apart. Investments come in different shapes and flavours. Equity for the People gives the public an equal opportunity to invest in an early stage company, tastes great and feels right.
A MEANINGFUL INVESTMENT. JOB CREATION GREEN SUPPLY CHAIN COMMUNITY supporting local Organic, non-GMO and gluten free Support local morale communities with sustainable products is the heart of causes and unite a passionate people who we are community of followers
U M I N VES T M E N T
MINIM ADIAN
THE PERKS TO INVESTING IN = $100 DOLLARS CAN
CRAFTY ELK AND BECOMING = $ 1 . 25
A CLUB ELK MEMBER O N E S H AR E
Not only will your investment buy you shares in our company, but all Club Elk
members receive instant VIP access to all Crafty Elk events/meetings and a 10%
discount on all merchandise we sell through our shops.
INVEST INVEST INVEST INVEST INVEST INVEST
$250 INVESTMENT $400 INVESTMENT $1,400 INVESTMENT $3,400 INVESTMENT $7200 INVESTMENT $12,000+ INVESTMENT
(200 SHARES) (320 SHARES) (1,120 SHARES) (2,720 SHARES) (5,760 SHARES) (9,600+ SHARES)
• CRAFTY VINYL CAR • CRAFTY ELK • CRAFTY ELK • CRAFTY ELK PLAID • SNAP BACK HAT • SNAP BACK HAT
BUMPER STICKER T-SHIRT T-SHIRT HOODIE
• T-SHIRT • T-SHIRT
• SNAP BACK HAT • SNAP
BACK HAT •PLAID HOODIE • PLAID HOODIE
•ONE CASE OF •VINTAGE RED COOLER
CRAFTY ELK
• ONE CASE OF
CRAFTY ELK
o r a t e b rands
corp
“The BIG t h e shelves,
The Crafty Elk story begins with the transpacific migration of a
don’t o w n fledging chemist, Greg Gilliland, from the maple forests of Canada
Pe o p l e do!” to the sandy shores of the Australian Gold Coast. It was 2009, and
th e there was something inspiring about the atmosphere.
to
Welcome ’ H E PEOPLEand
“Inhaling the sea breeze, the good music, great mates, exotic fruits
I T Y F O R T
‘EQU
and surf.”
Gillil
tivat or - Greg
Chief Mo After long days of surf and being out on the ocean, my mates would
gather for a few bevies and mix fresh pressed juice with spirits.
It was magical sitting on the beach at sun down, soaking up the
majestic views of the aqua greenish/blue waves while tasting some
fresh, real, raw HARD JUICES with a twist of natures miracles.
We’ve been spreading the word by attending many craft beer, wine,
and spirit festivals with overwhelming success. Ontario, Canada
has been our proving ground but we’re just getting started. Having
established pathways for manufacture, distribution and retail, our
expansion plans into Alberta, British Columbia and Saskatewan are
A LETTER FROM THE FOUNDER
under way.
We believe that ‘morale value’ is an intangible feeling one gets
when knowing they’ve not only helped someone but that ‘change’
has transpired for the greater good. It’s an enriching feeling where
one gets to dance with their own soul, if only for a minute.”
“After formulating many products in both the non-alcoholic space
and now Crafty Elk, all of my endeavours have always been to
create healthier, premium and innovative products that are built with
‘no objections’, products that families eat, drink and enjoy. Products
should never be manufactured with a ‘wealth before health’
concept and instead should be strategic, wholesome and bare no
hidden agendas.”
“Since Crafty Elk was built in Canada, we are going to offer ‘equity
to the people’ and have filed a public Offering Memorandum
in Canada. This legally allows us to offer shares to the general
population “The Working Class Hero’s” a chance to become part of
the Crafty Elk team!
Grateful,
Greg Gilliland
GETTING BACK
TO BASICS
EQUITY FOR THE PEOPLE
What we won’t do is paint an absurdly
unrealistic picture. That’s not us and
not our way. We can’t change the
world for everyone or right every wrong,
but we can start doing what needs
doing. Giving people an environment
that respects their talents, recognizes
contributions, fosters outside-the-box
thinking, values courage and rewards
innovation without lopping of heads when
it’s tough sledding. Join real people, working
together towards a real goal.
WHAT SHOULD YOU DO BEFORE DECIDING
TO GET INVOLVED?
• Read the Offering Memorandum
available here:
www.CraftyElk.com/EquityForThePeople
HOW DO I GO
ABOUT INVESTING?
You can visit CraftyElk.com/EquityForThePeople and
download our Offering Memorandum. Be sure to
read through all the pages.
If you’re ready to make the jump, please email
invest@craftyelk.com
CRAFTY ELK AS A BUSINESS
THREE AWESOME FLAVOURS
LOWER SUPER No MADE WITH
ALL
FRUIT
Preservative
FREE Artificial REAL GMO GLUTEN
SUGAR
INFUSED Sweeteners FRUIT FREE FREE NATURALTURMERIC GINGER PRICKLY PEAR GOJI BERRIES
(Curcumin) (Gingerols & shogaols) (Nopales Cacti) (Lycium barbarum)
• Most potent natural anti- • Natural plant anti- • Anti-inflammatory • Natural immune booster and
inflammatory known to date inflammatory antioxidant
• Assists with detoxification of
• Boosts the immune system • Widely used to treat digestive the liver • Detoxify the liver
ailments and nausea
• Natural antioxidant • Rich source of antioxidants • Packed with bio-nutrients
• Assists with weight and bio-nutrients such such as amino acids, vitamin
management as: Vitamin C, complex B2, beta- carotene and iron
B-vitamins, magnesium,
potassium, calcium, coper
and dietary fiberJanuary 2019 February 2019
Gourmet Food & Restaurant
Wine London Canada Show
ON TOUR WITH CRAFTY ELK 2019
March 2019 March 2019 March 2019 March 2019
SWOTC Brockville Toronto Spring Cottage The Green
Conference Woman’s Day Life Show Living Show
April 2019 May 2019 June 2019 June 2019
Gourmet Food & Wine Muskoka Craft London Beer Toronto Wine & Spirit
Kitchener Beer Festival BBQ show FestivalJuly 2019 August 2019 August 2019 August 2019
Punchbowl Leslieville Port Perry Craft Beer Stratford Beer
Vancouver Beer Festival Festival Festival
August 2019 August 2019 September 2019 October 2019
Canadian National Sessions Pinery Rocky Mountain Wine &
Exhibition Muskoka Barktoberfest Food Festival
November 2019 November 2019 December 2019
Hopscotch Royal Winter One of a
Vancouver Fair Kind Show It’s been an
EXCITING
YEAR!HARD JUICE HITS HOME! FOOD & BEVERAGE MAGAZINE SAYS
WE HAVE BEEN COINED CANADA’S FIRST ‘SMART ALCOHOL’ WE ARE ‘CHANGING THE GAME’ IN THE BEVERAGE INDUSTRY
By Huffington post
READ MORE AT READ MORE AT
https://www.huffingtonpost.com/entry/smart-alcohol-has-arrived-in-canada_us_5a021ef2e4b02f3ab3377dd1 https://www.fb101.com/FBMag-Feb2018/index.html#fbmag-feb2018/page/24-25WHAT FANS ARE RAVING ABOUT.
CODY SIMPSON “This goes down like juice....
“I’m obsessed with this all natural “Unreal all-natural hard juice, because it is! AND it’s good for
“Unreal taste sensation”
and organic hard juice!” and they’ve just launched in you too low sugar, no artificial
Canada!” flavours or preservatives.”
“All natural with added
“Pure organic deliciousness - with “To die for. Healthy AND reduces “No bulls**t, no hangovers!” ingredients to aid with
vodka” hangover?! Sold!!” inflammation & combat free
radicals!
SOURCES: Facebook: craftyelkbeverage • Instagram: @craftyelk • Twitter: @craftyelkindustry players hoping to replicate the success of craft beer.
Younger consumers, particularly those aged 25-34 typically called Millennials, are
INDUSTRY OVERVIEW
increasingly attracting manufacturer attention as they grow older, start families and
become heavier spenders. For alcoholic drinks such as beer, wine and spirits, they
are part of a core target audience for many companies and brands who typically
target people aged 25-45.
The purported health benefits of still light grape wines are resonating well with
FUNCTIONAL ALCOHOL & CRAFT SPIRITS health conscious younger consumers, who are also fueling the growth of the
organic and gluten-free spaces in both food and beverages. Interesting and fun
The spirits and ready-to-drink markets in Ontario continue to show good growth. experiences associated with sparkling wine, especially non-champagne sparkling
With net sales of $2.13 billion in 2016, performance was up $115.5 million, a 5.7% wine, also appeal to millennials and who are also causing the rapid expansion of
increase over last year. carbonated or sparkling water. Spirit-based RTDs and cider/Perry are also enjoying
a rise in popularity as they fit the bill for younger generations who are on the
The ready-to-drink (RTD) category was the second-largest contributor to spirits constant lookout for fashionable new products.
(Source: Euromonitor, June 2016)
growth, up 11.0% with $20.1 million growth. Warm summer weather, new cooler
brand innovation and consumer trend toward the single-serve format were all
significant factors in achieving these results. Organic alcohol is projected to grow
24.5% between 2016-2020
(Source: Liquor Control Board of Ontario (LCBO))
CRAFTY ELK AND THE LCBO
The (LCBO) states “The promotion of Ontario products – wine, craft beer,
and artisanal spirits – is a key part of (LCBO’s) mandate… Our customers are
increasingly interested in premium and local products, and that applies to the
spirits category as well. We also look for opportunities to highlight local craft
distilleries through consumer, employee and media information. We are also
working on enhancing the on-shelf presentation and visibility for Ontario craft
spirits in addition to incorporating education on this emerging industry to our staff
and customers.”
(Source: www.lcbo.com/aboutourbusiness)
This is important and great news for the promotion of Crafty Elk beverages.
UNIQUE PRODUCTS OFFERING AN INTERESTING EXPERIENCE
APPEAL TO CONSUMERS
Consumers are gravitating towards unique food and drink products that don’t
just offer the product, but also create an experience. This trend includes alcoholic
drinks. Prominent examples include craft beer being characterized as “local small-
batch production.” Craft spirits are also experiencing significant growth, withTHE BENEFITS
OF INVESTING
OWN PART OF CRAFTY ELK
You will get a front row seat in our series A
round common shares. This means ownership
in our parent company that is intended to
be an owner of our anticipated downstream
businesses which may include: a distillery, gift
shops, wolf sanctuary, in house alcohol agency, in
house media team and exciting new product lines
or releases.
FIRST RIGHT OF REFUSAL
Our future plans may include hosting concerts, parties,
distill premium vodka and gin, release super functional
spirits’s and build a state of the art distillery. As an equity
stake owner of Crafty Elk, you will get first access to
attend or purchase tickets at a discount to such events
and initiatives, before the general public.
AGM INVITE
Crafty Elk shareholders will receive an annual invite to our
annual annual general meeting (AGM). This could include new
product line tastings, great conversations, meeting the founders,
live music and much more.
EXCLUSIVE NEWS
It is anticipated that all Crafty Elk shareholders will receive first news
and release dates for our new limited releases and special edition
product lines. As well as updates on our distillery build and a chance to
purchase a first class tickets to grand opening day.In early 2016 our team of daring entrepreneurs named Team Elk, resourced what we believed to be the best ingredients in the world, worked
OUR PLANS FOR
with the top artesian distillers in the world and filed trademarks in Canada, USA, Australia and China. We launched on July 23rd 2017 and so far
have been on a mission to find visionaries that want to carry our torch with pride and stock Crafty Elk in their stores or venues. We are looking to
raise up to CAD$3 million dollars in equity for the people. We anticipate allocating up to $110,000 from the proceeds raised towards addressing
THE MONEY
Crafty Elk’s current working capital deficiencies.
RAISED TARGET CAD $3 MILLION
The target raise for Equity for the people is CAD$3 million dollars, which will be committed to the most important projects on our hit list.
ONTARIO LCBO $150,000 MANITOBA $50,000 SASKATCHEWAN $25,000
We sold roughly 4,000 cases throughout the 2018 Canadian We achieved TWO product listings with the MBLL, Mango/ In support of our listings with Sobeys and Safeway grocery
summer, in approximately 104 LCBO stores. The reception Honey and Tri-berry. We intend to drive sales by supporting stores, we intend to participate in supporting festivals, grocery
of Crafty Elk has been overwhelming in that some small the MLB in store programs and also providing liquid to lips coupons and in store displays.
on premise (restaurants and bars) have been selling in high events, special occasions event and signature team spirit in
seasons TWO cases per week and low seasons ONE case per 2019.
week. Our trade shows have been SOLD OUT and customer
testimonials positive. We will use this money wisely in sup-
port of the LCBO in store programming events such as: liquid
to lips, trade shows, mini thematic themes, end cap, LCBO
magazine and special event coupons.
ALBERTA $100,000 BRITISH COLUMBIA $150,000
Our home of the Elk is in the mountains of Alberta and our Crafty Elk is available at Liquor Depot stores and will apply for
dream location for a future distillery. This is a new market government listing with British Columbia Liquor Stores. Crafty
for us and we intend to sell through one of the main grocery Elk intends to support the British Columbia Liquor Distribution
stores or liquor depots. We want to start small and provide Branch with in-store programming such as: liquid to lips,
hands on support in terms of merchandising, product supply festivals/events, Taste magazine and mini thematic holiday
chain and building rapport. themes.MEDIA AGENCY $150,000 MARKETING $750,000 RESEARCH AND
No one knows our brand better than our team.
We want to support our in house sales and marketing team,
Due to the strong market acceptance of Crafty Elk products in
Canada, we intend to advertise in bus shelters, coupon give DEVELOPMENT $50,000
Our team seeks to develop our new gin lines. We intend to
so we can be more hands on and focused towards supporting aways, strong video content for social media, television and
the channels, development and export programs. in store marketing initiatives. release THREE new super fruit flavours in late 2019. We also
are honing our crafts in distilling a low impurity vodka base
and innovative gin lines.
HUMAN RESOURCES $300,000 MANUFACTURING $975,000 THE VAULT $300,000
Crafty Elk Distillery Limited, intends to hire staff to manage We need to maintain a steady supply of Crafty Elk products to We want to hold principal for development and expansion in
our manufacturing supply chain, sales force and industry make sure supply meets demand. the USA. We intend to ship Crafty Elk products manufactured
consults from finance, legals, distribution and distilling in Ontario to California USA. This will allow for a small test
development. market in roughly 100 stores. This will provide test market
metrics and allow for future expansion of the Crafty Elk - Hard
Juice beverages.COMPANY GOALS
Our intention is to create our
own distillery property for
stakeholders. It will not only serve
as our place of business and
manufacture, but will also provide
a place where people can visit to CRAFTY ELK DISTILLERY CO. DISTILLING EQUIPMENT
taste the Crafty Elk experience in It is intended that our home base will be an We won’t settle for second best, our mission is to create
our bar and lounge. industrial building that will require distilling high quality and innovative products with super function.
license, manufacturing license, warehouse We intend to purchase Italian distilling set and develop
license, renovations, building inspections and trade secret distilling techniques to bring forward first
Its just a vision currently, but its compliance. class vodka and gin.
the future goals that drive us
forward.
CANNING EQUIPMENT LABORATORY EQUIPMENT THE VAULT
It is intended that our state of the art distillery will be able We are looking for quality and not quantity. All of our A trip down for a tour, a song and dance at the Crafty Elk
to manufacture innovative, ‘ready to drink’ beverages. methods and products will be certified organic, non-GMO Distillery, is one of many great memories. We want to
We see the future of small batch/limited runs and overall and gluten free. We want to use clean water, clean provide experience and intend to have a small store and
quality control. We want to build a super hub for up and ingredients and overall the best development techniques. more importantly a place where one can sit down at our
coming entrepreneurs and beverage lines. bar and lounge area to chill out, have great conversations
and just an awesome place that allows one to get off the
grid.COMPANY STRUCTURE OUR TEAM
GREG GILLILAND
Chief Executive Officer, Founder and
100% of our business operations will
be held by Crafty Elk Distillery Limited,
Chief Motivator of Crafty Elk: Greg holds
a Bachelor of Pharmaceutical Science and a
JOEL KECHNIE
thus owning a stake in our company certificate in Complementary and Alternative Sales: A former director of operations, director
Medicine. A former manager of pharmacy, of food and beverage, instructor, chef and all
means you will own part of our parent formulation guru, extensive experience round sale officer. Joel has his advanced WSET
company and will be the future owner working in nutraceuticals and a wealth of certificate for wine and spirits, and all round
of all other creations we build. research into physiological systems, organic Crafty Elk Hard Juice enthusiast.
chemistry, all of which go into the crafting of
each and every Crafty Elk product.
PHIL PARKINSON MELISSA SCHENK
Director Canada: An experienced professional Development: Melissa joined Crafty Elk Distillery
in business and accounting, Phil is in charge of in 2017 and is the chief of business development.
integrated planning and tax management for She brings more than 18 years of experience in
Thirsty World. After working with Ernst & Young on-air television, video production, marketing
and financial institutions, he is now employed and powerful networking skillset. Her passion and
by Klick Health as their global head of taxation. desire to see Crafty Elk become a world icon brand
Phil received his MBA from Wilfrid Laurier is beyond words.
University.
CRAFTY ELK
JOHN KIRU MICHAEL PLEHAN
Business Development: executive with Captain of Finance: A Chartered Financial
over 35 years of cross-vertical experience in Accountant and owner of independent financial
helping organizations establish critical goals advisory firm. His role includes business
and objectives while driving business success. opportunity assessment and maintaining
John’s strength continues to be a proven business relationships. He is also heavily
ability to build strategic partnerships with key involved in Operations and Sales.
stakeholders and will help solidify the Crafty Elk
brand in Canada.
MARK POTGIETER JOHN PARLOW
Board Advisor: Mark Potgieter is the Business Development: A serial entrepreneur,
CRAFTY ELK CRAFTY ELK
Managing Director of One Floor Up Pty Ltd and John’s business experience is diverse. John’s
the former Snr VP of Quaker Oats and PepsiCo. career allowed him to work with both national
MEDIA AGENCY DISTILLERY CO.
With over 30 years CPG experience, he excels and international brands. Along the way,
in building businesses with a focus on unique John’s entrepreneurial spirit led him to starting
Marketing & Distillery & positioning driving strategy. Having worked numerous business ventures including a boutique
for tier-one multi-nationals on four continents design & marketing consultancy, a wellness
Sales Force Manufacturing Hub around the world, Mark brings a wealth of centre, a classic gentleman’s barbershop, and a
experience to Crafty Elk. cocktail bar/speakeasy.IS EQUITY FOR THE
WE GET IT.
PEOPLE FOR YOU? Lots of folks see success as their
ticket to self-serving rewards like
bigger houses, more expensive
cars, and exotic vacations. Not us at
Crafty Elk. Our vision is a state-of-the-
art distillery in Banff, Alberta with a
wellness outdoor spa and Swedish-style
wooden huts for honeymooners and
families to spend time together, touring
the distillery tasting our newest vodka and
gin creations. For the more adventurist,
hiking trails, wolf and bear photography all
add up to what we stand for.
COMMITMENT TO COMMUNITY
Just call us defiantly independentand for all the
right reasons. If you think consumers deserve
better you’ve found a team of health-loving
entrepreneurs that live that ideal. Doing the right
thing, providing customers an affordable healthier,
and smarter alcoholic beverage, isn’t marketing-
speak or convenience to us, but our calling, and doing
it right is our promise. Equality and transparency in a
drink made to enjoy not slam, but it’s not Gram’s vodka
cooler, although sipping one with her would truly make
her day! Social Responsibility is a promisewe keep in
every bottle we make. We believe that creating novel,
better, smart products is extremely exciting but, we also
believe that Crafty Elk was a beverage created for the
people. Therefore we want to offer ‘Equity for the People’
and the right thing to do is to ask you, the people to come
along for the ride and be involved in our future.INVESTING IN
CRAFTY ELK
Most all of us work for a paycheck,
and when we invest properly seek a
satisfactory return on our investment.
But a few of us have the rare opportunity
for more, to become part of something
bigger than just the dollars at stake.
Becoming part of change that at the end
of the day improves lives with access once
reserved for only the few. We want better. If
you do, Equity for the People levels the playing
field with equal investment opportunity for all.
When we as people come together, we win.
TOGETHER, LET’S DO THIS!
INVEST TODAY!
INVEST@CRAFTYELK.COMFREQUENTLY ASKED QUESTIONS
Q: HOW DO I BUY Q: HOW CAN I PAY
SHARES? FOR SHARES?
A: That’s easy! Just hit up A: Our website accepts credit/
debit, wire transfer, ACH, and
craftyelk.com/invest and check! Please visit our website
click on or tap buy shares for wire transfer and check
information
Q: WHEN DO I GET
MY COOL STUFF?
A: Your VIP access and 10% merchandise
discount begin as soon as your
application is successful, even though
your shares will not be legally in hand for
up to 4 weeks.
Fulfillment of merchandise and perks will
begin after Equity For The People ends on
June 2020.Up to 2,400,000 Class A common shares available for aggregate investment proceeds of of up to $3,000,000
The Offer
Canadian Dollars
Price Per Share $1.25 Canadian Dollars per Class A common share
Minimum Investment $100 Canadian Dollars* (80 Class A common shares)
Payment of investment amount in full by certified cheque, bank draft or money order to be made with the
Payment Terms
delivery of a completed share subscription agreement to Crafty Elk Distillery Limited
Proposed Closing Date(s) of Closings of the Offering will take place periodically with the initial closing set for on or about November 30th,
Offer 2018. There will be subsequent closings after the Initial Closing, as determined by the Corporation.
Subscribers must qualify under a private placement exemption available in Canada and, for non-Canadians, in
Subscription Information the local jurisdiction where the subscriber is a resident. Additional details of about subscribing for common
shares is contained in the Corporation’s subscription agreement, which can be provided to you upon request.
* investments under $250.00 dollars are subject to a $30.00 dollar transaction fee
If you are interested in
learning more about this and
investing in Crafty Elk please
email INVEST@CRAFTYELK.COM
...and include your first, last name, address, and phone numberYou can also read
