Exhibition Guide August 31 - September 3, 2021 - Exhibition Guide - ISICEM
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SQUARE – BRUSSELS MEETING CENTER
MARCH ??-??, 2021
Exhibition Guide
August 31 - September 3, 2021
Exhibition Guide
FIND US: ISICEM
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Only use blue and/or white.
For more details check out our
Brand Guidelines. ISICEM.ORG
Table of contents
Exhibition guide................................................................................................... 4
1 Dates to remember.......................................................................................................................................5
2 About the venue (maps & parking)..........................................................................................................6
2.1 Brussels Meeting Center (SQUARE)................................................................................................................6
2.2 Map of Square...........................................................................................................................................................7
2.3 Map of symposium area........................................................................................................................................8
2.4 Parking.........................................................................................................................................................................8
3 Maps of the exhibition areas......................................................................................................................9
3.1. Exhibition Halls 1 and 2........................................................................................................................................9
3.2. Way To Bozar......................................................................................................................................................... 10
3.3. Silver Foyer............................................................................................................................................................ 11
4 Contact list..................................................................................................................................................... 12
4.1 Official site manager of the Exhibition......................................................................................................... 12
5 Exhibitors: Registration and badges.................................................................................................... 13
5.1 Exhibitor badges................................................................................................................................................... 13
5.2 Exhibitor registration.......................................................................................................................................... 13
6 Visitor badges............................................................................................................................................... 14
7 Exhibition happenings............................................................................................................................... 14
8 Building your own booth: rules.............................................................................................................. 14
9 Order your booth from ESN/Poplar events...................................................................................... 15
9.1 ESN/Poplar events builds your booth for you........................................................................................... 15
9.2 Standard equipped booth.................................................................................................................................. 16
9.3 Standard equipped booth with storage....................................................................................................... 18
9.4 Booth type A........................................................................................................................................................... 20
9.5 Booth type A with storage................................................................................................................................ 22
9.6 Booth type B........................................................................................................................................................... 24
9.7 Booth type B with storage................................................................................................................................ 26
9.8 Standard display for 1 screen (if placed along the wall of the exhibition area)...........................28
9.9 Standard display for 2 screens (if placed centrally in the exhibition area)....................................29
9.10 Lounge booth......................................................................................................................................................30
9.11 Tailor-made booth............................................................................................................................................. 32
10 Booth set-up and dismantling.............................................................................................................. 34
10.1 Technical assistance.......................................................................................................................................... 34
10.2 Set-up and dismantling times........................................................................................................................ 34
10.3 Practical information........................................................................................................................................ 35
11 Electrical requirements.......................................................................................................................... 36
12 On-site visit................................................................................................................................................. 36
13 Deliveries and freight forwarding...................................................................................................... 37
13.1 Official sole freight forwarder...................................................................................................................... 37
2
13.2 Delivery of goods............................................................................................................................................... 37
13.3 Contact details.................................................................................................................................................... 38
13.4 Forwarding instructions.................................................................................................................................. 39
13.5 Delivery restrictions......................................................................................................................................... 40
13.6 Building restrictions......................................................................................................................................... 41
13.7 On-site logistics.................................................................................................................................................. 41
13.8 Pre-advice............................................................................................................................................................. 42
13.9 Invoicing & payment terms............................................................................................................................ 42
14 Booth services........................................................................................................................................... 43
14.1 How to order & deadlines............................................................................................................................... 43
14.2 Audiovisual & ICT equipment....................................................................................................................... 43
14.3 Badge reader....................................................................................................................................................... 44
14.4 Booth catering..................................................................................................................................................... 44
14.5 Booth cleaning.................................................................................................................................................... 44
14.6 Booth surveillance............................................................................................................................................. 44
14.7 Hostess & steward services........................................................................................................................... 44
14.8 Wired and Wi-Fi internet access................................................................................................................. 45
14.9 Rigging of signs and banners......................................................................................................................... 45
14.10 Forklifts............................................................................................................................................................... 45
14.11 Furniture............................................................................................................................................................. 45
15 Travel & accommodation....................................................................................................................... 46
16 Waste removal order form................................................................................................................... 46
17 Cancellation policy................................................................................................................................... 46
18 Insurance...................................................................................................................................................... 46
Attachment 1. Access to Square-Brussels.......................................................................................................... 48
Attachment 2. Directions.......................................................................................................................................... 49
Attachment 3. Branding opportunities.................................................................................................. 50
Overhead Banner 1..................................................................................................................................................... 50
Overhead Banner 2..................................................................................................................................................... 51
Overhead Banner 3..................................................................................................................................................... 52
Overhead Banner 4..................................................................................................................................................... 43
Escalator Branding 1 .................................................................................................................................................. 54
Escalator Branding 2................................................................................................................................................... 54
Attachment 4. Map of halls 1 & 2.............................................................................................................. 55
Attachment 5. Booth pricelist.................................................................................................................... 56
3
Exhibition
Guide
The Exhibition will respect all Covid safety measures.
Exhibition Guide
1 Dates to remember
Booth layout approval (to be sent to cre@esn.eu) By May 15, 2021 (if adapted)
Booth services orders By May 18, 2021 (if modified)
By June 30, 2021
Accommodation (via secure zone)
(after this date, room availability not guaranteed)
Ad final program By August 2, 2021
Program of the satellite symposium By July 19, 2021
Layout bag insertion By July 19, 2021
Advertising orders (website only) By July 19, 2021
Exhibitors' product description By July 19, 2021
Printed material for bag insert must be delivered From August 10, 2021 to August 13, 2021
Order for exhibitors' badges (website only) By August 2, 2021
E-mailing announcing satellite symposium By August 2, 2021
Group registration By August 13, 2021
Platinum Sponsors:
Saturday, August 28, 2021 starting at 2:00 pm
Gold Sponsors:
Build-up
Sunday, August 29, 2021 starting at 2:00 pm
All other exhibitors:
Monday, August 30, 2021 starting at 9:00 am
Final clean of the Exhibition hall Finished on August 31, 2021 at 10:00 am
Symposium dates August 31 - September 3, 2021
Tuesday, August 31, 2021
10:30 am – 7:30 pm
Wednesday, September 1, 2021
09:30 am – 6:00 pm
Exhibition opening hours
Thursday, September 2, 2021
09:30 am – 6:00 pm
Friday, September 3, 2021
9:00 am – 1:30 pm
Dismantling starts Friday, September 3, 2021 at 3:00 pm
Move-out complete Saturday, September 4, 2021 at 4:00 pm
Exhibition opening hours
Tuesday, August 31, 2021 10:30 am – 7:30 pm
Wednesday, September 1, 2021 09:30 am – 6:00 pm
Thursday, September 2, 2021 09:30 am – 6:00 pm
Friday, September 3, 2021 9:00 am – 1:30 pm
5
Exhibition Guide
2 About the venue (maps & parking)
2.1 Brussels Meeting Center (SQUARE)
The exhibition area is located at the Brussels Meeting Center (Square)
Address: Mont des Arts, 1000 Brussels, Belgium
Phone: +32 2 515.13.25
Fax: +32 2 513.13.10
E-mail: anne.seldeslachts@square-brussels.com
Site: www.square-brussels.com
Conference rooms are located within the building.
The exhibition ground surface area is 4 000 m² for booths.
Please see the attached document to see how to access the Brussels Meeting Center (Square).
Delivery of goods: For more information see: Deliveries & freight forwarding.
6
Exhibition Guide
2.2 Map of Square
LEVEL +5
Panoramic Hall
LEVEL +4
400 Hall
LEVEL +3 (300-316)
300 Hall
NO
RTH
/ SO
UT
HL
IFT
AC
CES
S
LEVEL +2 (201-216)
NO
RT
H/
SO
UT
HL
IFT
AC
CE
SS
BOZAR ROOMS
Z AR
BO
A R
OZ Henry Le Bœuf Room
LEVEL +1 B
Studio Room
100 Hall Salle M
Terarken Room
Square & North Lift Access
TERRACE
Faculty Lounge (restricted)
LEVEL 0
Silver Hall
Gold Hall
Copper Hall
LEVEL -1
Registration Area
PAR
KIN
G -1 Demonstration area
Cloakroom
(Cheetah)
Glass Entrance
NT
TE
Exhibition Area
Simulation centers
PAR
A KIN
G -2
LEVEL -2 B
Coffee area
Hands-on Boxes
Meeting Corners (A+B)
PAR
KIN
Congress Bags G-
3
7
Exhibition Guide
2.3 Map of symposium area
2.4 Parking
The nearest car park is Interparking Albertine.
There is direct access from the car park to the Cube (level -1) which is the main entrance
of Square (see the attached document for more info).
Access to the Cube is restricted from midnight; however you can go down to the
Car Park at any time.
If you do not have heavy goods deliveries, you can park your car at the Albertine car park,
entrance via Place de la Justice 16, 1000 Brussels.
Please park at level -2, which has direct access to the exhibition area.
The vehicle must be maximum 1.95 m high.
Please avoid using the entrance rue des Sols/Stuiversstraat at 1000 Brussels,
which is often congested during the dismantling periods.
More info about the Interparking Albertine here.
8
Exhibition Guide
3 Maps of the exhibition areas
3.1. Exhibition Halls 1 and 2
9
3.2. Way To Bozar
SOCIAL MEDIA WALL
ROLLUP
D3 D2 D1
Poster M
Info desk
Helpdesk
6M2 6M2 6M2
2000mm
TAXI desk
Exhibition Guide
3000mm 3000mm 3000mm 1500mm 3000mm
PLASMA
Way to "BOZAR"
3000mm 3000mm 3000mm 3000mm
10
D4 D5 D6 D7
6M2 6M2 4M2 6M2
D8
4M2
D9
4M2
2000mm 2000mm 2000mm
2000mm
22 M2Exhibition Guide
3.3. Silver FoyerSILVER FOYER
We care intensively.
SQUARE - BRUSSELS 09-05-2019
4500
3000
S.01 S.02
9000
SILVER FOYER
11Exhibition Guide
4 Contact list
Services Company E-mail Phone
Exhibitor product
colette.dutillieu@isicem.org +32 2 555 32 15
information
Exhibitor badges Symposium colette.dutillieu@isicem.org +32 2 555 32 15
organization
Advertising veronique.de.vlaeminck@isicem.org +32 2 555 47 57
Badge reader webmaster@isicem.org +32 2 555 36 94
Official service contractor
Technical assistance
On site visit
ESN/Poplar
Electrical requirements cre@esn.eu +32 2 639 02 47
events
Booth layout approval
Furniture
Plant rental
Audio-visual equipment
Booth cleaning
Booth surveillance
Catering services Square exhibitorbook@square-brussels.com +32 2 515 13 99
Information &
communication technology
Rigging points
Delivery of goods
Forklifts
Management of the empties Ziegler square_bruxelles@zieglergroup.com +32 2 475 45 47
Freight forwarding
instructions
Hostess and steward Etreac
p.granado@etreac.be +32 81 659839
services consulting
Travel & accommodation Travex Congres d.cochez@travex-travel.be +32 2 5332044
4.1 Official site manager of the Exhibition
The organizers have appointed the following company as the site manager for the Exhibition:
European Service Network/Poplar events
Galerie Ravensteingalerij 4
1000 Brussels
Belgium
Mr. Claude Rella
Phone: +32 2 639 02 47
cre@esn.eu
12Exhibition Guide
5 Exhibitors: Registration and badges
5.1 Exhibitor badges
Your Exhibitor badges need to be ordered via Your Secure Zone on the ISICEM 2021 website.
5.2 Exhibitor registration
Exhibitors can pre-register by submitting names using the Exhibitor Order Form Online
via your secure zone.
Badges can be printed in the registration area (Exhibitors line) at the following times:
Monday, August 30, 2021 2 pm – 6 pm
Tuesday, August 31, 2021 7:30 am – 6 pm
Wednesday, September 1, 2021 7:30 am – 6 pm
Thursday, September 2, 2021 7:30 am – 6 pm
Friday, September 3, 2021 7:30 am – noon
All exhibitors must wear an exhibitor badge. Five free badges/9 m² will be provided.
After July 19, 2021 any name change will be charged at € 65 incl. VAT.
Ordered badges that have not been collected are not refundable. Each exhibiting company
will receive one complete participant’s bag including a copy of the 2021 Annual Update
in Intensive Care and Emergency Medicine.
Should further bags be required this may be accommodated at an additional cost
of € 100 incl. VAT per bag, and should be indicated on the advertising order form
(see: INDUSTRY PROSPECTUS)
IMPORTANT:
Exhibitors are not permitted to attend conference program sessions unless registered
as delegates.
Please note that if you lose or forget your badge, you will need to purchase a replacement
for € 65. This sum will be reimbursed if you find your badge later and show it at the Faculty
desk during the meeting.
13Exhibition Guide
6 Visitor badges
All visitors must wear a visitor’s badge, which can be purchased on site for the fee of € 65 incl. VAT.
Please note, visitors’ badges cannot be bought in advance.
7 Exhibition happenings
• Free drinks are available at the back of Halls 1 & 2 everyday during Exhibition opening hours.
• Belgian delicacies will be served everyday in the exhibition halls.
• Internet connections will be available to congress attendees allowing high-speed
access to electronic messages.
8 Building your own booth: rules
The following rules have been implemented because of the size of Square’s exhibition halls:
Height:
The maximum general authorized height is 2.50 m.
Be aware that the ceiling of SQUARE sometimes doesn’t allow a construction that high: please check
carefully the maximum building height for your booth as indicated on the floorplan and pricelist below.
You may be authorized to dress the booth to a height of 3.50 m if you hire a whole group
of booths (e.g., 1.33-1.34-1.35-1.36) and if the ceiling height permits this: please check the floorplan and
the pricelist.
In this case only, the top of any suspended structure (rigging) above your booth may not exceed a total
height of 4 m. Please always check if the ceiling height permits this height.
The maximum building height must be respected to obtain our approval for your booth.
Aisle:
The aisle must remain free for all traffic. No construction is allowed between two booths.
Booth sides:
Each booth side must be open for a minimum 50 % of its length, the only exception being when the side of
the booth is along a wall of Square, then the booth side may be closed for 100 % of its length.
Booth layout approval:
If you are creating your own booth you need to send the layout for approval to: cre@esn.eu
before May15, 2021
If, during the construction of your booth, it is found not to conform to the approved plan, you will be re-
quired to make the necessary adjustments on site – this will be at your own expense.
14Exhibition Guide
Noise disturbance:
Please note the following information:
• Exhibitors may use sound equipment in their booths as long as the noise does not
disrupt the activities of neighboring exhibitors, and in all cases must not exceed 50 db.
• Oral presentations at the booth are not allowed. There are specific meeting rooms at the ends of Halls 1
& 2 for presentations. For more information, please contact the Symposium Secretariat:
colette.dutillieu@isicem.org
• Electrical or other mechanical apparatus must be muffled so that the noise does not
interfere with other exhibitors.
• Exhibitors violating noise regulations will be warned once. A fine will be issued if the
exhibitor does not comply.
You can find the floorplan and pricelist in the attachments of this document.
9 Order your booth from ESN/Poplar events
9.1 ESN/Poplar events builds your booth for you
The objective is to offer all exhibitors different lay-outs of packaged booths in line with
the exhibitor’s style and their specific requirements.
These booths are built using the Octanorm Maxima Light systems, with panels that can be printed on.
Please note that the printed panel costs are not included in the price/m² for each package stand.
If you need more information, please contact ESN’s project manager,
Claude Rella by e-mail: cre@esn.eu or by phone +32 2 639 02 4
REMARK: As a result of the pandemic situation, in addition to the usual booths proposed by ESN/Poplar events,
we are introducing a new range of basic displays enabling you as Exhibitor to replace your own booth with a light
construction (in case you will be attending with a reduced delegation on site), while maintaining your brand visibility
within the exhibition area during the 40th Isicem 2021.
You will find more details about these new basic displays on page 28. These basic displays will only be made available
if it is decided to hold the 40th Isicem as a hybrid meeting (combining physical and virtual elements), because of the
sanitary situation.
These basic displays will be built on your booth surface instead of your own booth.
IMPORTANT REMARK: Extract of our General terms and conditions, available at www.poplar.events (contact
page).
Article 5 Cancellation
5.1 Any obstruction, for whatever reason, on the part of the client that prevents the event from going
on completely or incompletely, is entirely at the risk of the client and never discharges it from its obliga-
tions towards the contractor.
5.2 In the event of a delay or cancellation of the assignment by the client, the client owes the contractor
the following percentage of the compensation agreed for the agreement;
a. Cancellation or delay more than 180 days before the production date: 25%
b. Cancellation or delay between 180 and 120 days of the production date: 50%
c. Cancellation or delay between 120 and 30 days of the production date: 75%
d. Cancellation or delay less than 30 days of the production date: 100%
15Exhibition Guide
9.2 Standard equipped booth
Description:
Basic booth with a “look and feel” in line with the event’s style.
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 4 plugs
• Wall panels (white)
• Aluminum structure
• White round panel at both edges with company name and stand number in standard letter type
• QR code (link to your company – organization web site)
• 5 spotlights
• Two blue flower containers with plants
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: For a better look, it is possible to print the content of your choice on the panels, for an addi-
tional price of 165€/m². Please send an e-mail to cre@esn.eu before May 18 to place your order.
• Check our other items:
- Furniture
- Display cases & presentations
- Plants
16Exhibition Guide
Files to be sent to ESN/Poplar events (cre@esn.eu) before May18:
• Company name to appear on the white round panel
• Hyperlink so that we can create your QR code
• Optional: HR PDF, vectorized files for printing on the panels
Price/m²: € 186
+ 30 % when ordered after May 18, 2021.
Standard equipped booth
Standard without
equipped storage
booth without storage
H 2500mm max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
2480mm
m Multiple power sockets
0m
95
M
2480mm 2480mm
m
0m
95
m
m
43
The right totem is 2M high
42
2480mm Rail with 3 low voltage spotlights
2480mm
m
0m
95
2760mm
2480mm
m 2480mm
m
4 55 Low voltage spotlight
Low voltage spotlight
2480mm 2480mm
m
Blue carpet 7m
6000mm 20
TOTEM H = 2480mm 2 x z400 (207mm)
dark blue tub to fix the tub to the wall.
with green plant
H = 2480mm White "MEWA" panel
2392mm x 962mm
Between frames : 950mm x 2380mm
(2760mm)
Z500 beam H = 2480mm
Low voltage spotlight
Rail with 3 low voltage spotlights
H = 2480mm
Low voltage spotlight
White "MEWA" panel
2392mm x 467mm
Between frames : 455mm x 2380mm
Totem with exhibitor's name
and booth number
Totem is 2.5M high.
17Exhibition Guide
9.3 Standard equipped booth with storage
Description:
Basic booth with a “look and feel” in line with the event’s style, with a 1m x 1m storage unit
with a lockable door.
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 4 plugs
• Wall panels (white)
• Aluminum structure
• White round panel at both edges with company name and stand number in standard letter type
• QR code (link to your company – organization web site)
• 4 spotlights
• Two blue flower containers with plants
• 1m x 1m storage with a lockable door
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: For a better look, it is possible to print the content of your choice on the panels, for an additional
price of 165€/m². Please send an e-mail to cre@esn.eu before May18 to place your order.
• Check our other items:
- Furniture
Recommended for the Standard equipped booth with storage: shelf Anastasia for the storage area
- Display cases & presentations
- Plants
18Exhibition Guide
Files to be sent to ESN/Poplar events (cre@esn.eu) before May 18:
• Company name to appear on the white round panel
• Hyperlink so that we can create your QR code
• Optional: HR PDF, vectorized files for printing on the panels
Price/m²: € 218
+ 30 % when ordered after May 18, 2021.
Standard equipped booth
Standard withbooth
equipped storage
with storage
H 2500mm max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
2480mm
m
0m Multiple power sockets
95
M
2480mm 2480mm
m
0m
95
m Low voltage Low voltage
4 0m spotlight spotlight
42 The right totem is 2M high
2480mm 2480mm
m
2480mm
0m
95
1360mm 1360mm
2480mm
m 2480mm
5 5m
4 Low voltage spotlight
Low voltage spotlight
2480mm 2480mm
m
Blue carpet 7m
6000mm 20
TOTEM H = 2480mm 2 x z400 (207mm)
dark blue tub to fix the tub to the wall.
with green plant
H = 2480mm White "MEWA" panel
2392mm x 962mm
Between frames : 950mm x 2380mm
H = 2480mm
Low voltage spotlight
2 low voltage spotlights
Low voltage spotlight
H = 2480mm
White "MEWA" panel
2392mm x 467mm
Between frames : 455mm x 2380mm
Totem with exhibitor's name
and booth number
Totem is 2.5M high.
19Exhibition Guide
9.4 Booth type A
Description:
Booth with a “look and feel” in line with the event’s style, with 7 panels for visuals.
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 3 plugs (placed in the corner)
• 7 spotlights
• Aluminum structure
• Seven panels for visuals:
1. Single side PRINTED PANEL (962mm x 2412mm)
2. Single side PRINTED PANEL (962mm x 2412mm)
3. Single side PRINTED PANEL (962mm x 2412mm)
4. Single side PRINTED PANEL (962mm x 2412mm)
5. Single side PRINTED PANEL (962mm x 2412mm)
6. Single side PRINTED PANEL (962mm x 2412mm)
7. Exhibitor’s logo (1542mm x 448mm)
- Additional cost of 165€/m² to print on the panels. Please send an e-mail to cre@esn.eu before May 18 to
place your order.
- Between the printable panels, the panels are white
• Two blue flower containers with plants
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: Check our other items:
- Furniture
- Display cases & presentations
- Plants
20Exhibition Guide
Files to be sent to ESN/Poplar events (cre@esn.eu) before May 18:
• HR PDF files, vectorized for printing the panels
Price/m²: € 330
+ 30 % when ordered after May 18, 2021.
Package booth Type A without storage
Package booth Type A without storage
H 2500mm max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
Low voltage spotlight
2480mm
Low voltage spotlight Low voltage spotlight Low voltage spotlight 2200mm
Low voltage spotlight
7
EXHIBITOR'S LOGO
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
3 4 5 6
2
1
2480 2480
40/40 40/40
95
0
95
0
2480
M
2480
40/40
3 4 40/40
31
0
31
0
2480 2480
31
40/40 40/40
0
95
0
95
0
29 108
5
S1 93
S
2
08
3
2480
40/40 2480
2 40/40
20
7
7
20
7
2480 2480
40/40 40/40
EXHIBITOR'S LOGO
1542mm x 448mm
95
0
95
0
2480
6 2480
40/40 40/40
1
20
7
20
7
20
2200 2200
7
40/40 40/40
Blue carpet
6000
21Exhibition Guide
9.5 Booth type A with storage
Description:
Booth with a “look and feel” in line with the event’s style, with 5 panels for visuals
and a 1m x 1m storage unit with a lockable door.
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 3 plugs (placed in the corner)
• 5 spotlights
• Aluminum structure
• Five panels for visuals:
1. Single side PRINTED PANEL (962mm x 2412mm)
2. Single side PRINTED PANEL (962mm x 2412mm)
3. Single side PRINTED PANEL (962mm x 2412mm)
4. Single side PRINTED PANEL (962mm x 2412mm)
5. Exhibitor’s logo (1542mm x 448mm)
- Additional cost of 165€/m² to print on the panels. Please send an e-mail to cre@esn.eu before May 18 to
place your order.
- Between the printable panels, the panels are white
• Two blue flower containers with plants
• 1m x 1m storage unit with a lockable door
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: Check our other items:
- Furniture
- Display cases & presentations
- Plants
22Exhibition Guide
Files to be sent to ESN/Poplar events (cre@esn.eu) before May18:
• HR PDF files, vectorized for printing the panels
Price/m²: € 365
+ 30 % when ordered after May18, 2021.
Package booth Type A with storage
Package booth Type A with storage
H 2500mm max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
2200mm
Low voltage spotlight
2480mm
Low voltage spotlight
Low voltage spotlight Low voltage spotlight Low voltage spotlight
1 EXHIBITOR'S LOGO 4
5 3
2
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
Single side PRINTED PANEL
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
962mm x 2412mm
Front view
Dark blue tub 2480
Light gray aluminium structure 40/40
m
0m
95
M
2480
m
0m
2480 STORAGE 1M2 40/40
31
40/40
2480 + 536
2480 + 536
31
40/40
40/40
0m
m
m
2X
60
m
m
0m 42
Z4
Z4
43
95 43
60
2X
42
2480
m
2 536 40/40
536
m
m
0m
2480
31 2480
40/40
EXHIBITOR'S LOGO 3 40/40
1542mm x 448mm 2480
m
2480
40/40
5 40/40
0m
95
1
m
4 2480
0m
2480 40/40
31
40/40
2200 2200
40/40 40/40
Blue carpet
20
7m
6000mm
m
2 x Z460
de 207mm
Floor plan
23Exhibition Guide
9.6 Booth type B
Description:
Booth with a “look and feel” in line with the event’s style, with 2 large spaces for visuals (printed on fabric).
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 3 plugs (placed in the corner)
• 4 spotlights
• Aluminum structure
• Two panels for visuals:
- 1. 2435mm x 2320mm
- 2. 2435mm x 2320mm
- Additional cost of 174€/m² to print on the 2 pieces of fabric.
- Please send an e-mail to cre@esn.eu before May 18 to place your order.
- Between the printable fabric panels, the panels are white
• Two blue flower containers with plants
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: Check our other items:
- Furniture
- Display cases & presentations
- Plants
Files to be sent to ESN/Poplar events (cre@esn.eu) before May 18:
• HR PDF files, vectorized for printing the panels
Price/m²: € 444
+ 30 % when ordered after May 18, 2021.
24Exhibition Guide
Package booth Type B without storage
Package booth Type B without storage
H 2500mm max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
2480mm Low voltage spotlight
Low voltage spotlight 2480mm
2200mm
Low voltage spotlight Low voltage spotlight
2200mm
VISUAL 1 VISUAL 2
2435mm x 2320mm 2435mm x 2320mm
1 2
Dark blue tub
Light gray aluminium
White "MEWA" panels
2480
40/40
0
95
95
0
M
2480
80/80 2480
80/80
43
42
42
43
24
35 35
24
1 2
VISUAL 1 VISUAL 2
2435mm x 2320mm 2435mm x 2320mm
2480
0
2480
31
80/80
31
0
80/80
2200 2200
40/40 40/40
Blue carpet
6000
25Exhibition Guide
9.7 Booth type B with storage
Description:
Booth with a “look and feel” in line with the event’s style, with 2 large spaces for visuals
(printed on fabric), and a 1m x 1m storage unit with a lockable door.
Included:
• Surface 9 m²
• Marine blue carpeting
• One electrical socket with 3 plugs (placed in the corner)
• 4 spotlights
• Aluminum structure
• Two panels for visuals:
- 1. 2435mm x 2320mm
- 2. 2435mm x 2320mm
- Additional cost of 174€/m² to print on the 2 pieces of fabric.
- Please send an e-mail to cre@esn.eu before May 18 to place your order.
- Between the printable fabric, the panels are white
• Two blue flower containers with plants
• 1m x 1m storage unit with a lockable door
Not included:
• Mandatory:
- Electrical power: to be ordered in the “Electrical requirements” category
- Waste removal
• Optional: Check our other items:
- Furniture
- Display cases & presentations
- Plants
Files to be sent to ESN/Poplar events (cre@esn.eu) before May 18:
• HR PDF files, vectorized for printing the panels
Price/m²: € 462
+ 30 % when ordered after May 18, 2021.
26Exhibition Guide
Package booth Type B with storage
Package booth Type B
H 2500mm with storage
max.
H 2500mm max. We care intensively.
SQUARE - BRUSSELS
2480mm Low voltage spotlight Low voltage spotlight 2480mm
Low voltage spotlight Low voltage spotlight
2200mm 2200mm
VISUAL 1 VISUAL 2
2435mm x 2320mm 2435mm x 2320mm
1 2
Dark blue tub
Light gray aluminium
White "MEWA" panels 2480
40/40
0
95
95
0
M
2480
80/80 STORAGE 1M2 2480
80/80
3
42
4
42
43
35
24
24
35
2480
1 40/40 2
VISUAL 1 VISUAL 2
2435mm x 2320mm 2435mm x 2320mm
2480
0
2480
31
80/80
31
0
80/80
2200 2200
40/40 40/40
Blue carpet
6000
27Exhibition Guide
9.8 Standard display for 1 screen (if placed along the wall of the exhibition
area)
Description:
Basic display in modular system.
Included:
• Marine blue carpeting (mandatory color)
• One electrical socket with 4 plugs (including the already ordered power supply)
• Wall panels (white only)
• Aluminum structure
• White rectangular panel on top of the display with your company name or logo (in standard letter type)
• 1 touchscreen (48 to 55 inches, depending on availability) with one laptop
File to be sent to ESN/Poplar events (cre@esn.eu) before June 28:
• Company name or logo to be printed on your panel (dimensions: 900 mm x 400 mm)
• Technical file format: vectorized PDF (minimum 150 dpi in real size)
Not Included:
• Wired internet connection to be ordered separately from the venue, Square (please see page 45 of this
Exhibition Guide)
• Covid-19 tools (please see page 45 of this Exhibition Guide)
• Please check Expodoc on-line to order your Covid-tools, at: https://isicem2021.expodoc.com/
Price:
1.119,00€ VAT excluded.
28Exhibition Guide
9.9 Standard display for 2 screens (if placed centrally in the exhibition area)
Description:
Basic display in modular system
Included:
• Marine blue carpeting (mandatory color)
• One electrical socket with 4 plugs (including the already ordered power supply)
• Wall panels (white only)
• Aluminum structure
• White rectangular panel on top of the display with your company name or logo (in standard letter type)
• 2 touchscreens (48 to 55 inches, depending on availability) with one laptop
• 1 plant
File to be sent to ESN/Poplar events cre@esn.eu before June 28:
• Company name or logo to be printed on your panel (dimensions: 900 mm x 400 mm)
• Technical file format: vectorized PDF (minimum 150 dpi in real size)
Not included:
• Wired internet connection to be ordered separately from the venue Square, (please see page 45 of this
Exhibition Guide)
• Covid-19 tools (please see page 45 of this Exhibition Guide)
• Please check Expodoc on-line to order your Covid-tools, at: https://isicem2021.expodoc.com/
Price
2003,00€ VAT excluded
29Exhibition Guide
9.10 Lounge booth
Description:
Branded and dedicated PR space available for visitors who wants to stay at your booth area, watching
your communications.
Included:
• Marine blue carpeting (mandatory color)
• One electrical socket with 4 plugs (including the already ordered power supply)
• One roll-up (printed on both sides with the same visual), including your logo, visual and/or specific
message
• 1 touchscreen (48 to 55 inches, depending on availability) with one laptop
• Furniture as described on the above drawing and rendering
• 2 plants
Files to be sent to ESN/Poplar events (cre@esn.eu) before June 28:
• Roll-up visual (dimensions: 2000 mm x 850 mm)
• Technical file format: vectorized PDF (minimum 150 dpi in real size)
Not included:
• Wired internet connection to be ordered separately from the venue Square, (please see page 45 of this
Exhibition Guide)
• Covid-19 tools (please see page 45 of this Exhibition Guide)
• Please check Expodoc on-line to order your Covid-tools, at: https://isicem2021.expodoc.com/
Price
1.425,00€ VAT excluded
30Exhibition Guide
31Exhibition Guide
9.11 Tailor-made booth
Let one concept drive your brand!
At ESN/Poplar events, we focus our in-house capabilities, including dedicated interior designers
and project managers, on your project, from design to construction.
For your tailor-made booth, ESN/Poplar events is able to design, produce and install woodwork
or system stands or a combination of both technical solutions.
Being a Brussels-based event services provider, our prices are very competitive (no transport
or accommodation costs). Our capabilities include direct printing on panels, fabric and other substrates.
Our experienced Brussels-based team boasts some 41 years’ combined experience in design and project
management working for European institutions and private customers.
If you need more information, please contact our project manager, Claude Rella:
claude.rella@esn.eu +32 2 639 02 47
Check out our work on our Flickr account and on the Poplar events website.
32Exhibition Guide
- 11 -
Standard equipped booth
Description: Price:
€ 177/m² excl. VAT
Basic booth with a "look and feel" in line with the
event's style.Included : Surface 9 m² Marine
blue carpeting One electrical socket with 4 plugs
Wall panels (white) Aluminum structure White
round panel at both edges with company name
and stand number in standard letter type QR
33
code (link to your company - organisation webExhibition Guide
10 Booth set-up and dismantling
10.1 Technical assistance
The standard equipped, package and tailormade booths will be erected and dismantled
by ESN/Poplar events.
As the official service contractor, ESN/Poplar events can also help with any other question/
request the exhibitors might have regarding the venue, set-up, rules,... of the Symposium.
Don’t hesitate to contact us!
European Service Network/Poplar events
Galerie Ravensteingalerij 4
1000 Brussels
Belgium
Mr. Claude Rella
Phone: +32 2 639 02 47
cre@esn.eu
10.2 Set-up and dismantling times
In order to improve the flow of material to the sole elevator, set-up times will be as follows:
SET-UP
2:00 pm – Midnight
Platinum Sponsors Saturday, August 28, 2021
(later if needed, request to be made on-site)
2:00 pm – Midnight
Gold Sponsors Sunday, August 29, 2021
(later if needed, request to be made on-site)
Construction: 9:00 am – 2:00 pm
All empties will be removed by Ziegler by 2:00 pm
Monday, August 30, 2021
All other exhibitors No pallet trucks or forklifts allowed after 2:00 pm!
Decoration: 2:00 pm – Midnight
Tuesday, August 31, 2021 Decoration: Midnight – 10:00 am
34Exhibition Guide
DISMANTLING
3:00 pm: Dismantling on the booths can start
From 2:00 pm to 5:00 pm: The empties will be
returned to the exhibitors
All exhibitors Friday, September 3, 2021
5:00 pm: Reloading starts
All halls need to be empty by Saturday, August 4,
2021 at 4:00 pm.
No dismantling is allowed before 3:00 pm on Friday, September 3, 2021.
Exhibitors who vacate their booth prior to the official close of the Exhibition Hall will be sanctioned.
The penalty for not following this rule will be 200 €/hour excl. VAT.
10.3 Practical information
Exhibitor admittance to the Exhibition Hall is limited to the exhibiting company employees.
Subcontractors directly responsible for the construction and dismantling of the exhibit booth must have:
• A company badge or T-shirt with company logo
• Every member of your team will first have to register at 27, rue des Sols where they will be given
an access badge in order to be able to enter the exhibition halls.
35Exhibition Guide
11 Electrical requirements
For unequipped booth:
• One electrical socket (power and fuse board not included!)
• Minimum power, 3000W socket
For standard equipped booth:
• Minimum power, 3000W socket
For package and tailormade booths:
• We will inform you about the electrical connection we need for the lighting.
• You will need to add the power for any equipment.
Do not forget to indicate your electrical connection on the booth layout that needs
to be sent by May 18, 2021.
• All prices are in € excluding VAT 21 %.
• No item will be delivered until payment has been received.
3 000 Watt Price/pce: € 690
1 single-phase 230v. ! Minimum Order ! + 30 % when ordered after May 18, 2021.
6 000 Watt Price/pce: € 1 193
2 single-phase 230V + 30 % when ordered after May 18, 2021.
10 000 Watt Price/pce: € 1 237
380 Volt three phase + fuse board / 15 tri + 30 % when ordered after May18, 2021.
20 000 Watt Price/pce: € 1 556
1 three-phase 32A 400V + fuse box + 30 % when ordered after May 18, 2021.
40 000 Watt Price/pce: € 2 081
1 three-phase 63A 400V + fuse box + 30 % when ordered after May 18, 2021.
12 On-site visit
ESN will organize an on-site visit open to all exhibitors.
Date: Friday, December 6, 2019
Time: From 2:00 pm until 5:00 pm
Location: Brussels Meeting Center, Square, Glass Entrance
Mont des Arts – 1000 Brussels
Contact: Claude Rella
Phone: +32 2 639 02 47
Travel Costs: at the company’s own expense
Please confirm your attendance no later than Monday, December 2, 2019 using the following
E-mail: cre@esn.eu.
36Exhibition Guide
13 Deliveries and freight forwarding
13.1 Official sole freight forwarder
In order to improve and facilitate the movement and transportation of booth and demonstration material,
logistics will be handled by Ziegler, as official and sole freight forwarder and on-site handler, for
unloading the trucks, bringing stand and demonstration material to the stand area, and reloading the
trucks with the material at the time of dismantling (through the lift).
Please contact Ziegler in order to:
• Receive a time slot for loading and unloading the truck for the mantling and dismantling period.
• Have access to the exhibition area using the sole elevator, rue des Sols n°13.
Ziegler will handle the storage of material during the event, at your request.
Ziegler Expo Logistics is dedicated to fairs & exhibitions, congresses & special events.
They offer you the following services:
• Global door to door service
• Customs formalities
• Cargo loading/unloading
• On-site supervision (if requested)
• Documentation assistance
• Delivery of exhibits, equipment & promotional material
• Removal & storage of cargo/empties: prior/during/after the event
• Lifting, manpower, weight checking, labeling...
Please be informed in the event of non payment of Ziegler Expo Logistic’s charges by any supplier or
subcontractor, the official stand subscriber will be held responsible for payment of the invoice.
13.2 Delivery of goods
For all deliveries please contact our Official Freight Forwarder, Ziegler.
Service courier shipments (DHL / Fedex / UPS / TNT) cannot be sent direct to the Meeting Center and
need to be delivered to the advanced Ziegler warehouse by Wednesday, 25th August 2021 at the latest:
for all information see below.
AWB vouchers, preferable, need to be sent to Ziegler for preparation / organization of a smooth reception.
ZIEGLER EXPO LOGISTICS
Boechoutlaan 107 – BE- 1853 Strombeek-Bever
Direct phone: +32 2 475 45 41
E-mail: sqare_bruxelles@zieglergroup.com
37Exhibition Guide
For access to the Exhibition area during the mantling and dismantling periods, there are 2 possibilities:
1) Please contact Ziegler - Official freight forwarder
2) If you do not have heavy goods deliveries, you can park your car at the Albertine car park, entrance via
Justice/Gerechtsplein, 1000 Brussels (tickets payable). Please park at level -2 which has direct access to the
exhibition area. The vehicle must be maximum 1.95 m high. Please do not use the entrance rue des Sols/Stuiv-
ersstraat at 1000 Brussels which is often congested during the build-up and dismantling periods.
13.3 Contact details
ZIEGLER EXPO LOGISTICS
Boechoutlaan 107 - 1853 Strombeek-Bever - Belgium
Direct phone: +32 2 475 45 40
Fax: +32 2 475 45 69
E-mail: ziegler-expolog@zieglergroup.com
Contact: Jean-Marc SALMON
Direct phone: +32 2 475 45 45
E-mail: jean-marc_salmon@zieglergroup.com
Contact: Pieter FRANCKEN
Direct phone: +32 2 475 45 47
E-mail: pieter_francken@zieglergroup.com
Contact: Pierre DELHOUX (for dedicated on-site handling)
Direct phone: +32 2 475 45 41
E-mail: pierre_delhoux@zieglergroup.com
DON’T FORGET TO FILL IN THE FOLLOWING FORM AND SEND IT TO: square_bruxelles@zieglergroup.com
1. STANDBUILDING MATERIAL
* Exhibitor:
* Hall number:
* Company:
* Contact:
* Email:
* Phone:
2.EXHIBITS – If other contact details as above, please specify below:
* Exhibitor:
* Hall number:
* Booth number:
* Contact:
* Email:
* Phone:
38Exhibition Guide
13.4 Forwarding instructions
All cargo should be consigned & labeled (both sides) as follows :
Name of Event: 40th ISICEM 2021 – The SQUARE Brussels
Name of exhibitor..................................................... – Hall nr........ Booth nr........
c/o Ziegler Expo Logistics – Brussels Expo – 1020 Brussels
Cargo originating from outside the EU should be accompanied by a:
- pro-forma invoice (English) with detailed cargo description & CIF value or ATA Carnet
- packing list with individual content weight & dimensions.
Cargo originating from the EU only needs a packing list.
Latest arrival deadlines:
- at Antwerp Seaport, Thursday, August 19, 2021.
- at Brussels Airport, Tuesday, August 24, 2021.
- at Ziegler Expo Logistics warehouse, Thursday, August 26, 2021 before noon
Seafreight
- with express release B/L, freight prepaid consigned to Ziegler Expo Logistics
- will be picked up from arrival Antwerp port
Airfreight
- with MAWB consigned to Ziegler Expo Logistics, freight prepaid.
- will be picked up from arrival Brussels airport
Instructions for Sea-Airfreight:
Consignee: Ziegler Expo Logistics - International Department
Boechoutlaan, 107 - 1853 Strombeek-Bever.
Notify: 40th ISICEM 2021 – Exhibitor name:..................................................... – Hall nr........ Booth nr........
C/o Ziegler Expo Logistics
By road:
Delivery, freight prepaid, FOT to Ziegler Expo Logistics warehouse
Boechoutlaan,107 – 1853 Strombeek-Bever – Belgium
Direct phone: +32 2 475 45 49
Contact: Ms Majda Kaouache
!!! NO DIRECT DELIVERIES TO SQUARE BRUSSELS !!!
39Exhibition Guide
Courier parcels:
Same consignee/instructions as for road transport.
DO NOT send courier parcels to SQUARE Brussels or to 40th ISICEM 2021 - for security reasons they
will not be accepted. No storage foreseen.
Courier services do not perform the necessary and specific customs formalities needed for exhibitions and
fairs; therefore, we strongly insist that parcels are sent to Ziegler Expo Logistics (consignee/instructions
same as for air/sea/road deliveries).
Z.E.L. will charge the exhibitor for receipt, handling, intermediate storage and delivery to the booth.
These services/charges are NOT included in the original courier fee.
NO direct deliveries of exhibition material will be allowed at SQUARE Brussels.
13.5 Delivery restrictions
SQUARE Brussels is located in the busy city center resulting in restrictions for cargo deliveries
& pick-ups, and requiring strict logistic organization. A narrow dead-end street allows only space for
2 trucks to unload/reload. Only 1 cargo lift leads to the exhibition floor.
All suppliers (furniture/stand builders/catering/exhibition cargo…) have to use the same
entrance/same elevator!
This requires a strict delivery planning agreed in advance between major suppliers.
NO direct deliveries of exhibition material will be allowed at SQUARE Brussels. All “partial truck loads”
must be delivered in advance to Ziegler Expo Logistics warehouse.
Only “full truck loads” will be allowed to deliver direct to SQUARE Brussels (Rue des Sols – Entrance
Square 13). For these direct deliveries a pre-advice of delivery/pick-up should be given to Z.E.L. at least
5 working days in advance.
The firm date & time window for the truck to park will be confirmed 3 working days before agreed arrival
(subject to police approval). The trucking cie has to stick strictly to this arrival window. If the truck fails
to arrive at the right time it will have to wait for another opening/possibility, without guarantee.
Trucks are only allowed to wait during required loading/unloading time. No parking allowed.
40Exhibition Guide
13.6 Building restrictions
– Door opening of the building alongside the street, leading to the cargo lift
250 x 250 cm
– Cargo lift max inside dimensions
680 x 230 x 210 cm high
Max lifting capacity 5 000 kg
– Forklift
Max lifting capacity : 3 000 kg /50 cm
To deliver from road to the cargo lift (ground floor)
– Handling on exhibition floor
NO forklifts allowed on the exhibition floor!
Floor strength: max 500 kg/m²
Only hand pallets allowed
!!! Keep in mind: in case of heavy equipment: limited capacity of manual handlings on stand.
13.7 On-site logistics
ZIEGLER Expo Logistics will arrange delivery of all exhibition material to the booth on
Date & timing:
Platinum Exhibitor: from: Saturday, August 28, 2021 between 2-7 pm
Major Exhibitors: from: Sunday, August 29, 2021 between 2-7 pm
All Exhibitors: from: Monday, August 30, 2021 between 8 am – noon
All cargo remains on the booths at exhibitor’s risk.
Ziegler Expo Logistics will arrange all customs clearance procedures, temporary imports, customs bonds,
or ATA Carnet clearance.
Ziegler Expo Logistics will take care of the pick-up, storage & redelivery of the empty packing. Empty
packing labels (supplied by Z.E.L.) should be put on the package by the exhibitor. Labels themselves will be
provided by Ziegler Expo Logistics.
All empties must be removed on Monday, August 30, 2021 at 2 pm.
41Exhibition Guide
At the closure of the exhibition, on Friday, September 3, 2021 Z.E.L. will follow the below time frame
• Redelivery exhibits empties Friday, September 3, 2021 as from 2 pm
• Redelivery stand fitting material on Friday, September 3, 2021 from 2.45 pm
• NO dismantling of stand allowed before 3 pm
• NO on-site reloads before Friday, September 3, 2021 at 5 pm
• Perform re-export/final import customs formalities
• Reload the exhibition material for temporary storage at Ziegler Expo Logistics warehouse
AND / OR forward to final destination.
• Reload at Ziegler Expo Logistics warehouse possible as from Tuesday, September 7, 2021
All cargo should be removed from the congress center on Saturday, September 4, 2021 at 4 pm
First slots for reloading on site, Full Truck loads only, as from Friday, September3, 2021 at 5 pm
13.8 Pre-advice
All arrival notices, on-site services and return instructions should be given in advance
to Ziegler Expo Logistics.
All services ordered in advance will be performed with priority.
13.9 Invoicing & Payment Terms
All services should be covered in advance by a duly completed “Invoicing & Payment confirmation” form.
Please complete enclosed form.
The VAT number is required for all companies, from the EU.
The credit card number should be duly completed with the expiry date/CVC code & signature
(payment guarantee).
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