Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center

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Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
Exhibitor
Prospectus
Walter E. Washington Convention Center

Learn more at ADA.org/meeting.
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
ADA 2015 – America’s Dental Meeting brings
together leaders across the nation in dental practice, research,                               Top 5 Reasons to Exhibit
academia and industry to present the highest quality and                                       at ADA 2015
most innovative and effective continuing education.                                                  e a part of the industry’s premier
                                                                                                    B
It features more than 550 exhibiting companies leading the field in cutting-edge products           event. Dental professionals view
and services in the exhibit hall.                                                                   the ADA annual meeting as the
                                                                                                    leading source of continuing
It also hosts the annual meeting of the House of Delegates, the ADA’s legislative and               education and purchasing
governing body, which speaks for the dental profession in the U.S.                                  information in the U.S.

Who attends?                                                                                         each an audience with buying
                                                                                                    R
                                                                                                    power. Thousands of dentists,
Attendees of the ADA annual meeting are dentists, dental hygienists, dental assistants,
                                                                                                    dental professionals and dental
business assistants and lab technicians, among other members of the dental team.
                                                                                                    dealers from across the nation
                                                                                                    and world will attend.
Who should exhibit?
                                                                                                    Interact with customers face-
Companies that offer innovative products and services related to the dental industry.
                                                                                                     to-face at your booth — 43%
                                                                                                     of attendees prefer this method
What is included in my booth package?                                                                of receiving and sharing
• Exhibit space                                                                                      information.
• Company listed in on-site guide (information must be received by July 17, 2015)                    enerate sales leads and new
                                                                                                    G
• Company description, product information and a hyperlink in the mobile app                        customers promoting brand
                                                                                                    awareness of your company.
•	50-word company description and company logo included with online floor
                                                                                                    The average dental professional
   plan listing
                                                                                                    attendee spends $1,000-
• 10 exhibit personnel badges per 100 square feet of exhibit space                                  $2,500 on the exhibit floor.

• Booth amenities:                                                                                   o head-to-head with your
                                                                                                    G
		 8’ back drape and 3’ side drapes                                                                 competition. More than 550
                                                                                                    leading dental companies will
		 Booth identification sign                                                                        be there.
•	Exhibitor Kit — available in April 2015 to all paid exhibitors. It includes various order
   forms from the show contractor and logistics information.

Visit ADA.org/meeting for more information.
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
Why Should You Exhibit at ADA 2015 in Washington, D.C.?

 Save $                                                                                             60,000
 With only three days of exhibits, you’ll save on staff travel and hotel costs.                     ADA members
                                                                                                    live east of the
                                                                                                    Mississippi
 5x Growth
 Dentist participation in the ADA’s Incentive Buying Program* has increased by
 5 times since the program debuted in 2012. The average spend in 2014 was
 more than $8,300.
                                                                                                       EAST
 *The ADA offers free registration for next year's meeting to ADA members who spend
   at least $3,500 in the exhibit hall.

                                                                                                    30,000
                                                                                                    ADA members
 2 for 1 (x2)                                                                                       live within
 Save on two meetings with the Freeman Caravan Special. As a service to
 our exhibitors, the ADA has partnered with Freeman to provide discounted                           a train ride
 caravan rates and free warehousing between ADA 2015 – America’s Dental
 Meeting and the 2015 Greater New York Dental meeting. And, the D.C.                                of D.C.
 Dental Society’s meeting has merged with ADA 2015 (underwritten by the
 ADA), so you get two meetings in one!

RFID     You Talked. We Listened.
         We invested in your exhibiting experience. Radio Frequency Identification (RFID) is now available to exhibitors for the
         first time ever at a dental trade show in the country. Better position yourself at ADA’s annual meeting — and future trade
         shows — by utilizing this innovative technology and make this your best year yet.

 How will this help you?
         Lead generation — be one step ahead of your competition by tracking attendee movements and activities in real
         time. With RFID devices in your booth, receive live information about who they are (registration type), their movements,
         and activities.

         ROI Analytics — prove the value of your investment in trade show marketing by using RFID analytics. Ever wonder
         how your booth preforms against others? Data from RFID shows you how much traffic you received compared to other
         areas on the exhibit hall floor, allowing you to make adjustments to your strategy to increase visitors.

         Post Event Strategy — Combine RFID data with Experient reports and receive valuable feedback for business
         analytics to promote follow-up marketing strategies — maximizing your time and investment at ADA 2015.
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
Get to Know ADA Attendees

Who They Are                                                    Their Behaviors

    30    % are dentists                                                       of attendees visited

                                                                   96
                                                                               the exhibition in 2014
                                                                          %
    25    % are other professional attendees including:

                                                                                  79
              dental assistants, dental hygienists, business
              assistants, lab technicians, allied health pro-                                %     spent three or
              fessionals, and dental dealers                                                       more hours there

Their Motivation                                                Their Professional Experience

  More than
                                                                          62   % are very experienced
                                                                                  (21-60 years in practice)

  96
                   of attendees look to the exhibition to
              %    learn about new products or services and
                   test/sample new products

                                        of attendees are
                                                                          20  % are moderately experienced
                                                                                   (11-20 years in practice)

                   76           %
                                                                          18
                                        there to purchase                     %    are new dentists
                                        products or services                       (10 years or fewer in practice)
                                        or conduct research
                                        for future purposes
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
Sponsorship and Advertising
The ADA offers a wide range of sponsorship, advertising and promotional opportunities        To learn more about
to build traffic on the exhibit floor. Increase your company’s visibility and attract your   sponsorships, please
current and prospective customers to your booth at ADA 2015.                                 contact:
The ADA will develop a custom sponsorship and/or advertising package that will help          Jim Shavel
you achieve your ROI goals. Contact S&S Media to find out more.                              jim@ssmediasol.com
                                                                                             215.369.8640
Advertising and Sponsorship Opportunities:                                                   Allen Schwartz
•	New Dentist Conference: Now occurring at the annual meeting, expose your                  allen@ssmediasol.com
   company to this younger demographic                                                       503.784.8919
•	Continuing Education: Support a course or an educational track
•	Tote Bags, Badge Lanyards and more: Your company logo emblazoned on
   attendee materials

•	Signage: Deliver your key message on shuttle buses, in foyer space, on escalator
   banners and more

• Mobile App: Display your company logo on a banner ad or video message

• Internet Zone and Wi-Fi Area: Help attendees stay connected

•	Hotel Key Cards: Keep your company information in the hands of attendees during
   the entire event

•	Receptions or Coffee Breaks: Be top of mind with your targeted audience

•	ADA publications such as ADA News, the ADA News Convention Daily, the June issue
   of The Journal of the American Dental Association, or the on-site guide

To view some of these opportunities, visit:
plantour.com/show/ada-2015/
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
Exhibitor Application                                                   2015 Exhibit Schedule*
Procedures
                                                                        Exhibit Move-in
2015 Booth Fees                                                         Monday,                        Tuesday,                       Wednesday,
                                                                        November 2                     November 3                     November 4
Zone One $3,900 per 10 ft. x 10 ft.                                     8 a.m.-5 p.m.                  8 a.m.-5 p.m.                  8 a.m.-4 p.m.
Zone Two $3,800 per 10 ft. x 10 ft.
Zone Three $3,700 per 10 ft. x 10 ft.
Nonprofit $2,800 per 10 ft. x 10 ft.
                                                                        Exhibition Hours
                                                                        Thursday,                      Friday,                        Saturday,
There is an additional charge of $900 for each exposed corner.
                                                                        November 5                     November 6                     November 7
Conference rooms are $3,700 per 10 ft. x 10 ft.
                                                                        9:30 a.m.-5:30 p.m.            9:30 a.m.-6 p.m.               9:30 a.m.-3 p.m.
All rates are in U.S. dollars.

                                                                        Exhibit Move-out
How to Reserve Exhibit Space
                                                                        Saturday,                      Sunday,                        Monday,
There are two ways to reserve a booth.
                                                                        November 7                     November 8                     November 9
        Reserve a booth online                                          3 p.m.-8 p.m.                  8 a.m.-5 p.m.                  8 a.m.-Noon

        On the left side of the screen please select Booth              *Hours subject to change
        Reservation to access the online application and
reserve your booth.                                                     Questions
Once you have completed the online application, an email will           If you have questions about or need assistance with the application
be sent to confirm your reservation.                                    process, please contact the ADA exhibit office:
         omplete and return the Application and Contract for
        C                                                               Exhibit Manager                                Exhibit Sales
        Exhibit Space via email, fax or U.S. Mail, with payment in      Rhonda King                                    Bob Drewniak
        the form of credit card or check payable to the American        312.265.9656                                   312.265.9662
        Dental Association.                                             rhonda@corcexpo.com                            robert@corcexpo.com
New exhibitors are required to provide a URL with detailed
information about their product or service. If a website is not         For more information about exhibiting or sponsoring
available, please contact the ADA exhibit office to discuss options     ADA 2015, please visit ADA.org/meeting.
to review products or services. All new applicants are subject to
approval by the ADA.

Payment Schedule                                                        Cancellation or Reduction
Deposit: To be considered for exhibit space, all applications           of 2015 Exhibit Space
for commercial exhibit space must be accompanied by a $1,000            Both the exhibitor and ADA acknowledge that, in the event the exhibitor has to cancel,
                                                                        ADA will sustain substantial monetary losses that cannot precisely be determined. Due
deposit per 10 ft. x 10 ft. booth (payable to the American Dental       to the difficulty of determining and detailing these losses, the exhibitor agrees to pay
Association in U.S. funds and drawn on a U.S. bank). The balance is     the following as liquidated damages (and not a penalty) if they cancel or downsize their
                                                                        booth space.
due on April 24, 2015. All applications received after April 24, 2015
must include full payment.                                              If written notice of cancellation or reduction of booth space is received prior to April 24,
                                                                        2015, exhibitor agrees to pay a cancellation fee equal to $1,000 per 10 ft. x 10 ft. booth
                                                                        space. If written notice of cancellation or reduction of booth space is received on or after
The American Dental Association accepts check, Visa, MasterCard         April 24, 2015, exhibitor agrees to pay a cancellation fee equal to 100% of the total fee
or American Express. Selected exhibitors will be notified of their      for booth space. These cancellation fee terms will apply regardless of the execution date
                                                                        of the application. If the ADA does not receive any notice of cancellation in writing, the
booth location. Non-selected applicants will receive a full payment
                                                                        exhibitor will be liable for 100% of the total fee for booth space.
refund based on the method of payment.
Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
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