Experience Africa 2019 Hosted Buyer Guide - A valuable, unmissable business opportunity.
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Experience Africa 2019 Hosted Buyer Guide A valuable, unmissable business opportunity.
Table of Contents About Experience Africa p1 Hosted Buyer Criteria p8 2018 Feedback p2 Hosted Buyer Programme p9 Experience Africa Criteria p3 Hosted Buyer Policies p10 Why Attend? p4 Prizes & Special Deals p6 Daily Schedule p7
About Experience Africa
Experience Africa, in conjunction with the African Travel and Tourism
Association (Atta) is the first dedicated 3-day Africa B2B travel tradeshow in
the UK, providing an exclusive platform to connect key suppliers from
across Africa with the most relevant, active buyers from the UK and
Europe.
From years of experience and research, we identified a real appetite
from UK and European buyers for a more inclusive show with a revised
format, dedicated to Africa. As a result, our innovative, London-based
tradeshow, Experience Africa was created to fill an essential gap in the
travel market.
»Dates: 24th -26th June 2019
»Location: CCT Venues, Canary Wharf, London
1
2018 Feedback
“ The best opportunity we
have had to build proper
“ Best show that I have
exhibited at.
” “ As a sponsor, brand awareness and
exposure for Zimbabwe was the talk of
the moment – reconnecting us with the
working relationships.
” Allan Eccles, Falcon Africa
UK. The event delivered real return on
David Archer, Archer & Gaher Adventures “ Overall, the event was great for
RwandAir brand awareness.
Martyn Bell, RwandAir ”
investment... The best travel show for
us in the UK.
”
Felicia Munjaidi, Zimbabwe Tourism Authority
“ It was really well done and well
executed...I made many new contacts!
” For a greater insight, watch “ I thought the event was managed
fantastically, always some around to
Ben Robbins, Bespoke Kosher Travel the Experience Africa 2018 help and assist… I was really
“ Invaluable to us, thank you.
DD Kingscote, Outposts Travel Africa
” show reel HERE
impressed.
”
Adele Cutler, Great Lake Safaris
“ Very well organised and I have excellent
meetings.
” “
“ An excellent experience and this
format works well to ensure the Nicolene Kotze, Steenberg Hotel & Spa
The event was brilliant and it’s
great to have something like
exhibition is effective.
”
Liz Cavell-Taylor, Field Sports Travel
“ Excellent supplier content…much
easer to travel from Ireland.
”
this in the UK.
”
Jenny Mouyon, Mr & Mrs Smith
2
Andre Migliarina, GoHop.ie
Experience Africa Criteria
All applications will undergo a qualifying process based on their current and potential business to Africa, as well as their active role within the company.
Buyer Job Categories – Speaking to the decision makers is essential for a successful travel Buyer Delegates
show and we believe key decisions are made at several stages of the sales process. So, if
you are from the following job categories, we would like to invite you to learn about and » We offer up to 3 appointment schedules per company.
familiarise yourself with the products:
» Maximum of 2 delegates per appointment schedule
» Senior manager
» Sales executive » This allows for up to 6 people from one company to
attend Experience Africa.
» Reservationist
Please note, Experience Africa will only reimburse 1
» Product manager delegate per company.
» Marketing consultant
Supplier Categories - Experience Africa will invite a maximum of 120 exhibitors, handpicked
from across Africa and across all sectors:
» Accommodation
» Transportation & Excursions
» Tourist Boards
» Airlines (Domestic and International)
» Attractions and Activities
3
Why Attend?
Invaluable Pre-scheduled Business Meetings Networking & Evening Events
Informative and Thought-provoking Seminars Incentives, Prizes & Special Deals
4
Why Attend?
Pre-scheduled Meetings Networking and Evening Events
» 3 days of up to 42 appointment
opportunities. » Complimentary lunch and snacks.
» 20 minute 1-on-1 meetings. » Multiple networking opportunities.
» Bespoke match-making system.
» 3 Invitation-only evening events.
» Incorporates both buyer and supplier
appointment preferences. » Evening entertainment and music
» No more ‘one size fits all’. We cater for both
Inspirational Seminars
buyer and supplier needs! » Panels with Industry leaders and » Cocktails & canapes
thought-provoking debate.
» 5 Discover Seminars highlighting
key topics influencing the industry!
» 3 Destination Seminars sharing
specialist knowledge about African
destinations/products.
» Inspiring keynote speakers 5
Prizes & Special EA Deals
Entry to the prize draws will be offered to all attending buyers.
Daily FAM Trips and Experience Africa MegaFAM
NEW to Experience Africa 2019 will be the introduction of daily FAM trip prize draws and the Experience Africa MegaFAM
prize draws.The Experience Africa MegaFAM program will offer up to two multi-destination familiarization trips in 2019
for up to 40 participants, hosted on two separate itineraries across selected destinations within Africa.
Our new FAM trip prizes provide the possibility to explore places you love or even better, a place you haven’t visited yet!
FAM trips are a fantastic way to gain first-hand knowledge of a destination/product and we know a product that you are
passionate about will sell itself! Who knows what extra activity you will have ticked off you bucket list by this time next
year!
Exclusive Experience Africa Buyer Deals
Attend Experience Africa to secure the best deals! NEW to Experience Africa 2019, we are encouraging our exhibitors to
create and offer exclusive deals only available at the show. Return on investment is important and Experience Africa
supports those that develop and increase travel to Africa. Therefore, we encourage our exhibitors to offer you exclusive
deals when at the Experience Africa show, adding that extra value and ensuring you can offer the best to your clients!
6
Daily Schedule
Daily Schedule for Experience Africa 2019:
7Hosted Buyer Criteria
Hosted Buyer Benefits
A Hosted Buyer will receive a credit towards their travel and accommodation costs for the show. A hosted buyer can receive a
credit of up to €500 depending on the number of days attending.
Becoming a Hosted Buyer
All buyers based outside the UK will automatically be considered for the Hosted Buyer Programme. There are no extra
obligations for hosted buyers. Once your application has been qualified and approved, that's it! You will then just proceed with
the phases as per all buyers. Note – you will need to notify us of your travel arrangments by 25th March 2019.
Hosted Buyer places
There are a limited number of places on each buyer programme. The places are allocated to approved applicants on a first
come-first served basis.
Allocation per company
A maximum of one buyer per company will be eligible to be hosted. Therefore, although we may allow up to 6 people per
company, additional delegates will not be eligible for the hosted buyer credit.
8Hosted Buyer Programme
Experience Africa offers you the flexibility to choose between three different buyer programmes. In order to get the most of Experience Africa
2019, we highly recommend the 3 –day programme. However, we also offer 2-day programmes to tailor your attendance to suit your
schedule.
Days Appointments Seminars Coffee breaks and Evening events Credit
lunches
3-day Programme Monday , Tuesday & Up to 42 Up to 4 ✓ G ✓ g €500
Wednesday
2-day Programme 2 day options: Up to 28 Up to 3 ✓ G ✓ g €350
only if taking place
• Monday & on registered dates
Tuesday
2-day Programme 2 day options: Up to 28 Up to 3 ✓ G ✓ g €350
only if taking place
• Tuesday & on registered dates
Wednesday
9Hosted Buyer Policies
The key objectives of Experience Africa are to build awareness for African travel, increase engagement with Africa as a destination and to
support others striving toward this goal. The vast majority of buyer delegates are very considerate of their commitment to attending
Experience Africa and meeting with suppliers. However, we have had a number of buyers who have not fulfilled their obligations to our
agreed expectations.
Late cancellations and no-shows set off a chain of events, which heavily affect the outcome of the event. Firstly, it hugely impacts event
operations, but more importantly it impacts supplier satisfaction based on the investment made by them to meet with buyers. In order to
mitigate the impact on the event and suppliers, we have introduced a considered Cancellation Policy, which we must stress is borne out of
necessity, rather than by desire.
Hosted Buyer Obligations
• All registered hosted buyers should notify Experience Africa of their travel arrangements no later than 25th
March 2019. Failure to do so will trigger the cancellation of their participation to the hosted buyer programme.
• Hosted Buyers are required to complete the appointment selection stage and attend all pre-scheduled
appointments to receive the reimbursement.
10Hosted Buyer Policies
Cancellation Policy
All registered buyers (registration is free) will have until the 3rd May 2019 (8 weeks before the event) to cancel their registration for
Experience Africa without incurring a penalty. Any cancellations received on or after the 4th May 2019 will be subject to our Cancellation Policy.
Note, delegates may still cancel and avoid any fees after this date, provided they are replaced by a person with an equivalent role and seniority
within their organisation.
• Cancellations received on or after 04 May 2019, will be subject to a cancellation fee of £150 per diary. This date is within 8 weeks of the event and marks
the end of appointment selection and the beginning of the match-making appointment phase. Hosted buyer credits will also be rescinded.
• ‘No-Shows’ to Experience Africa will be subject to a fee of £85 per day of missed appointments. Please note, cancellations made less than 24 hours
before the first appointment, will be classified as a ‘No-Show’. Hosted buyer credits will also be rescinded.
• If a delegate is at Experience Africa, but is reported to have failed to attend two or more pre- scheduled meetings without explanation, no fee will be
charged, but they may be excluded from attending future Experience Africa events and eligibility for any buyer incentives will also be reconsidered.
Hosted buyer credits will also be rescinded.
• If a delegate at Experience Africa leaves early and fails to inform the exhibitors about their departure, the delegate will be classified as a ‘No-Show’ and
charged a fee of £25 per appointment (maximum fine of £85 per day). It will be the exhibitor’s responsibility to report buyer attendance at the
appointment, so please make sure you inform them in time and leave your business card. Hosted buyer credits will also be rescinded.
11For further information, contact
the Experience Africa team on:
Email: info@experienceafrica.travel
Tel: + 44 (0) 1242 506 444 Byron Shirto Noushien Rad
Website: www.experienceafrica.travel Event Director Event Coordinator
Follow us on social media:
@EA_by_Atta @EAbyAtta
Alexandra Dawkins Molly Yeomans
@ea_by_Atta EA YouTube Channel Event Coordinator Event CoordinatorYou can also read
