FACEBOOK TROUBLE SHOOTING - The Doers Way
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MODULE 6
FACEBOOK
TROUBLE
SHOOTING
STOP THE OVERWHELM BY KNOWING HOW
TO TROUBLE SHOOT YOUR FACEBOOK
AD CAMPIAGNS THROUGH COMPLIANCE
CHECKS, RESOLVING FACEBOOK PIXEL
PROBLEMS, REFINING YOUR OFFER AND
PRICING... AND KNOWING HOW AND WHEN
TO SCALE YOUR CAMPAIGN
WORKSHEET 5
MEMBERS.THEGENIUSPROJECT.ONLINE
FACEBOOK
ADVERTISING
what you need to know
1 GETTING THE BASICS RIGHT
● Advanced interest targetting
● Common copywriting mistakes
● Images overview
NUMBERS ARE SEXY
2
● What are you willing to pay?
● Understanding your Facebook value ladder
● How to maximise your spend
● Predicting your return on Facebook
3 ADVANCED FACEBOOK STRATEGIES
● The low-down on Custom Conversions
● Making more for less with Retargetting
● Advanced custom audiences and lookalikes
● How to organise your campaign
● How to scale profitably
4 TROUBLESHOOTING
● Compliance checks
● Pixel Problems
● Your Offer & numbers
● Scaling too quickly
The Genius Project Page 1
FACEBOOK TROUBLE SHOOTING # 1 compliance check THINGS FACEBOOK LOOKS AT IN THE REVIEW PROCESS... YOUR AD ACCOUNT ● Set-up and Account with Business Manager ● Always delete ads that aren’t approved or are rejected so that negative history is removed ● Avoid logging in to your account from too many different devices or locations YOUR AD ● Check out the compliance tips below to ensure you are acting within guidelines ● Ensure your ad has minimal negative feedback ● Avoid stock photos or unrelated images ● Avoid hype-y language or outlandish claims ● Stick to the 20% text rules for your image YOUR LANDING PAGE ● Ensure you have contact details, terms and conditinos and a privacy policy on your landing page ● Clearly display you intentions and offer on your langing page ● Ensure you landing page is congruent to yoru Facebook Ad ● Avoid auto-play and flashy pop-ups The Genius Project Page 2
FACEBOOK TROUBLE SHOOTING # 1 compliance check WHAT CHANGES OR UPDATES DO YOU NEED TO MAKE TO YOUR FACEBOOK ACCOUNT, ADS OR LANDING PAGE? ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... ..................................................................................................................................... The Genius Project Page 3
FACEBOOK TROUBLE SHOOTING # 1 compliance check PERSONAL ATTRIBUTES Adverts are not to contain anything that implies or asserts the user’s personal attributes. Whether direct or indirect, you can’t imply anything about someones: ● Race or ethnic origin ● Religion or beliefs ● Sexual orientation, practice or gender identity ● Disability ● Medical conditions (including physical or mental health) ● Financial status GOOD EXAMPLES “Date Christian singles!” “Depression counselling available” “We have financial services to suit every financial need” BAD EXAMPLES “Are you a Christian?” “Depression getting you down?” “Broke? Bankrupt? Take a look at our services” The Genius Project Page 4
FACEBOOK TROUBLE SHOOTING # 1 compliance check RULES AND RESTRICTIONS Facebook also has some other restrictions and rules you must follow. These include restricting: ● Illegal products, services or activities ● Ads targetted to minors that promote inappropriate or unsafe products or services (or exploit, mislead or pressure minors) ● Content that discriminates, harrasses or provokes users ● Tobacco, drugs, unsafe supplement, weapons, ammunition, dating, gambling ● Adult products or services ● Adult content (images etc) ● Third-party infringement (copyright, trademark, privacy infringement) ● Sensational content ● Misleading or false content ● Non-functional landing pages ● Surveillance Equipment ● Personal Health (before and after images with unlikely results) ● Direct Network marketing products The Genius Project Page 5
FACEBOOK
TROUBLE
SHOOTING
#2pixel problems
CAMPAIGN REPORTING
We often see people ‘campaign reporting’ incorrectly,
wasting money, or getting lack lustre results purely due
to an incorrect Pixel set-up.
ADDING YOUR PIXEL
Follow the steps below to ensure your Pixel is hooked
up correctly:
● Add your Facebook Pixel on to every landing page and to your
website.
● This is the SAME pixel for every page.
● To get your Pixel, go to your Facebook Pixel tab in your Account
Manager, click “Actions” --> “View Pixel Code”.
● If this is the first time you’ve done this, you’ll hit “Create Pixel”
instead and choose a name for your Facebook Pixel
● Select and copy this code
● Paste it in the header tags of our landing pages and website
The Genius Project Page 6FACEBOOK
TROUBLE
SHOOTING
#2pixel problems
CUSTOM CONVERSION
Many people often confuse Custom Conversion with
Conversion Events on Facebook. We recommend you
use “Custom Conversion” and create one for each funnel
based on what you consider a conversion.
1 CREATING A CUSTOM CONVERSION
When you’re creating an Ad and you’re in the Ad Set level, choose
“Define a New Custom Conversion from the conversion dropdown
The Genius Project Page 7Copy and paste the URL of your page people would need to visit to
2
have successfully entered their email
Name your Custom Conversion so that you can identify what these
3 people have achieved
Copy and paste the URL of your page people would need to visit to
4 have successfully entered their email
The Genius Project Page 8FACEBOOK
TROUBLE
SHOOTING
#3 offer or pricing
1 INCONGRUENT LEAD MAGNET
● One of the biggest issues we see is an incongruent lead magnet
when it comes to the core offer and product/service.
● Always ensure that your lead magnet is a very obvious, super
congruent first step TOWARDS your product or service.
● Your product or service should enhance or improve the results or
benefits received in the lead magnet
2 NUMBERS NOT ADDING UP
● Always be sure to run your numbers before creating an ad.
● Too many people’s customer lifetime spend is too low to make
money on Facebook Ads
● The easiest way to fix this is to add products and/or services to
your value ladder to help people increase their spend with you
The Genius Project Page 9FACEBOOK
TROUBLE
SHOOTING
#4Scaling
1 SCALING TOO EARLY
● Too often, we see Facebook Ad accounts where people have
scaled their accounts to spend hundreds and hundreds of dollars
when they haven’t yet made a cent.
● You shouldn’t be scaling a campaign from $5 or $10 / day unless
you see that your targets and numbers are tracking as they should.
● If they’re not, you must tweak and adjust before
2 SCALING TOO QUICKLY
● You must slowly scale a campaign from $5 a day to $10 / day then
$20 / day. Thereafter, you can scale by adding 30-50% to the
daily spend.
● Once you scale, always wait 3-4 days to let the campaign settle
and re-align before you scale again
The Genius Project Page 10You can also read
