FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse

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FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
22 FEB–24 MAR 2019

 FESTIVAL INFO +
 PRESENTERS KIT

MORE INFO BRISBANEPOWERHOUSE.ORG
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE POWERHOUSE
THE HOME OF
COMEDY
The reputation of Brisbane Powerhouse as one of               We have also presented international and Australian
Australia’s great comedy venues continues to grow.            comedians, including:
Each year we deliver a stellar line-up of comedy              • Miranda Sings                 • Hannah Gadsby
experiences, including:                                       • Stephen K Amos                • Judith Lucy
                                                              • Wil Anderson                  • Arj Barker
BRISBANE COMEDY FESTIVAL                                      • Matt Okine                    • Sandra Bernhard
Located within the hub of Brisbane Powerhouse and             • Tom Gleeson                   • Paul McDermott
a second venue at Brisbane City Hall, the Brisbane            • Rove McManus                  • Peter Helliar
Comedy Festival is Queensland’s largest comedy festival.      • Tommy Little                  • Dave Hughes
The festival brings more than 60,000 people to the city       • Ruby Wax                      • Frank Woodley
to see a multitude of shows by more than 70 comedians.
                                                              OUR STATS
BRISBANE COMEDY FESTIVAL GALA                                  Brisbane Powerhouse’s audience is diverse, including
Brisbane’s own comedy gala! Hosted in Brisbane                high income earning professionals, young adults,
City Hall, the Brisbane Comedy Festival Opening Gala          families and children, LGBTI+ audiences, and seniors.
showcases a line-up of local, Australian and                  The stats say:
international comedians. Proudly supported by
The Lord Mayor and Brisbane City Council.                               Over 700,000                         Over 660,000
                                                                        local, national                      virtual visitors
                                                                        and international                    interact with our
KNOCKOFF                                                                visitors every year                  website annually

An annual program of free live comedy hosted every
Friday at Brisbane Powerhouse. Showcasing an                            108,000                              40% of our patrons
ever-changing mix of local favourites and up-and-                       e-news                               visit us at least four
                                                                        subscribers                          times a year
coming comedians, Knockoff attracts hundreds of
patrons to the venue each week. In 2019, Knockoff is
getting a reboot and moving to Sunday afternoons.                       172,000                              78,000
                                                                        Twitter                              Facebook
It will continue to be free and present the best                        followers                            followers
up-and-coming comedians.

OTHER YEAR-ROUND COMEDY EVENTS                                          17,000
                                                                        Instagram
To keep the laughs coming year-round, Brisbane                          followers
Powerhouse presents a range of comedy events across
the year, including Melbourne International Comedy Festival
Roadshow and the Sydney Comedy Festival Showcase.
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE
COMEDY FESTIVAL
                                                    Brisbane Comedy Festival is the signature comedy
                                                    event in Queensland.

                                                    Showcasing four weeks of stand-up comedy at Brisbane
                                                    Powerhouse, Brisbane City Hall and satellite venues,
                                                    Brisbane Comedy Festival brings the city together to
                                                    laugh, talk and be entertained.

                                                    Held in February + March each year, the Festival hosts
                                                    more than 70 comedians, including international and
                                                    national headliners, and achieves in excess of 65,000+
                                                    ticket sales.

   23 FEBRUARY–25 MARCH 2018
BRISBANE POWERHOUSE + BRISBANE CITY HALL + SUNPAC

  BOOK NOW BRISBANECOMEDYFESTIVAL.COM
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL
AUDIENCE
                                                 Overall
                                                 attendance:
                                                 65, 500+

      38%           62%
      male        female           94% rated
     ticket        ticket          their experience
   purchasers   purchasers         as above average

                          6% 60           1%
                        and over          under 20

  18% earn             21%                            19%
 $60k–$99k           50–59                            20–29
                  years old                           years old

                         27%                     25%
                       40–49                     30–39
  21% earn          years old                    years old
$100k–$149k

                                   Editorial media value
                                   generated for Brisbane
 29% earn
                   $1,674,396      Comedy Festival 2018,
 $150k +                           ­with a total audience
                                    reach of 10, 537, 095
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL
ARTIST INFORMATION
EVENT LISTINGS                                                10.	Provide access to marketing ‘extras’ upon request   Graffiti Room 30 pax: theatre style, ticketed as         City Hall
Only new shows will be considered for inclusion.                 (costs listed below).                                 general admission                                        •	Main Auditorium:
Submit acts now for consideration via                         11.	Provide a table and pin board for merchandise       BRISBANE CITY HALL                                          75% to the Contracting Party / 25% to the Principal
http://brisbanepowerhouse.org/for-artists/                       sales (staffing not included).                        Main Auditorium 1,178pax (1,506 including balcony):      •	Ithaca Auditorium:
submitting-a-show/                                            12.	Conduct a generic Brisbane Comedy Festival          theatre style, ticketed as allocated seating                75% to the Contracting Party / 25% to the Principal
                                                                 campaign that will contain a generic ad that lists    Ithaca Auditorium 370 pax: theatre style, ticketed as       against a venue guarantee of $380 per show
KEY DATES                                                        confirmed artists as outlined below.                  allocated seating                                        •	Brisbane Room:
• Festival Dates: 22 Feb–24 Mar 2019                                                                                   Brisbane Room 100 pax: cabaret style, ticketed as           75% to the Contracting Party / 25% to the Principal
•	Submissions close midnight Sun 16 Sep 2018                 THE PRESENTER WILL                                       allocated seating                                           against a venue guarantee of $290 per show
•	The program will be finalised by Fri 05 Oct 2018           1.	Cover all costs associated with presenting the
•	Ticketing information due by Fri 19 Oct 2018                  artist/s (see below for inclusions).                  Powerhouse Theatre, Visy Theatre, selected Turbine       Net Box Office Definition
•	Show title, copy and image due by Fri 26 Oct 2018          2.	Manage all marketing and publicity of their          Studio shows, Main Auditorium and Ithaca Auditorium      If the contracting party is registered for GST the
•	Pre-sale (select rooms only): Tue 04 Dec 2018                 own shows (including all design, and printing         shows will be able to access pre-sale                    following clause applies;
• On sale: Fri 07 Dec 2018                                       of posters and hand bills) excluding the above                                                                 Net Box Office is defined as gross box office (excluding
                                                                 mentioned support.                                    Turbine Studio, Rooftop Terrace, Graffiti Room and       GST) minus ticketing and box office charges
THE VENUE WILL                                                3.	Include the Brisbane Comedy Festival logo of a       Brisbane Room show will go on sale 07 Dec (no access     (excluding GST), which include but are not limited to;
1.	Provide the room as agreed and retain a percentage           minimum specified size in all marketing materials.    to pre-sale).                                            inside charges, booking fees, credit card fees, and
   of Net Box Office as outlined below.                       4.	Seek approval from Brisbane Comedy Festival on                                                                complimentary ticket fees.
2.	Provide production crew and available equipment for          all marketing materials prior to going to print.      For venue images, see page 13.
   every space as outlined below and within technical         5.	Cover all box office fees and charges as                                                                      If the contracting party is not registered for GST
   specifications.                                               outlined below.                                       INCLUSIONS AND COSTS                                     the following clause applies;
3.	Provide a third page listing for all contracted events    6.	Manage merchandise sales (the Venue will retain a                                                             Net Box Office is defined as gross box office, minus
   in the Brisbane Comedy Festival guide (15,000                 10% commission). Four weeks’ notice required if the   REGISTRATION FEE                                         ticketing and box office charges (excluding GST), which
   printed for mailing and distribution). Listings may be        Presenter wants venue staff to sell merchandise.      $310 ex GST per confirmed act (due upon signing          include but are not limited to; inside charges, booking
   upgraded in the festival guide. Please see Marketing       7.	Provide technical information to Brisbane Comedy     the Agreement and prior to tickets on sale)              fees, credit card fees, and complimentary ticket fees.
   Extras below.                                                 Festival no later than 12 Jan 2018.
4.	Include all events in the Brisbane Comedy Festival        8.	Meet all requirements outlined in the Sponsored      BOX OFFICE SPLIT (calculated on Net Box Office)          The box office split is a taxable supply and GST will be
   media kit (presenter/artist to provide media                  Venue Agreement to be issued to all confirmed acts    Brisbane Powerhouse                                      added to the calculation.
   release).                                                     by The Venue.                                         •	Powerhouse Theatre:
5.	Include all events on the Brisbane Comedy Festival                                                                    75% to the Contracting Party / 25% to the Principal   BOX OFFICE FEES AND CHARGES
   microsite, housed within the Brisbane Powerhouse           HUBS + VENUES                                            •	Visy Theatre:                                         •	Service Charge: for all ticket prices, a $5.85 incl
   website (average 300,000 page views per month).                                                                        75% to the Contracting Party / 25% to the Principal      GST per ticket service charge will be deducted at
6.	Include festival information in Powermail (fortnightly    BRISBANE POWERHOUSE                                         against a venue guarantee of $320 ex GST per show        settlement
   Brisbane Powerhouse email sent to over 75,000              Powerhouse Theatre 716 pax (extended mode):              •	Turbine Studio:                                       •	Ticketek Service Fee of 1.95% (incl GST) will be
   subscribers) as outlined below.                            theatre style, ticketed as allocated seating                75% to the Contracting Party / 25% to the Principal      deducted at settlement
7.	Include festival and artist information in the Brisbane   Visy Theatre 200 pax (thrust stage):                        against a venue guarantee of $300 per show            •	GST: all ticket prices must include GST if applicable
   Comedy Festival e-campaign as outlined below.              theatre style, ticketed as allocated seating             •	Rooftop Terrace:                                      •	Zero Priced or Complimentary Tickets: charged at
8.	Provide space in the Box Office for a poster              Turbine Studio 150 pax: theatre style, ticketed as          80% to the Contracting Party / 20% to the Principal      $1.20 per ticket (incl GST)
   (maximum size A2).                                         allocated seating                                           against a venue guarantee of $150 per show            •	Advertised Ticket Price: is to be inclusive of all fees
9.	Provide space for flyers / handbills within the venue     Rooftop Terrace 100 pax: theatre style, ticketed as      •	Graffiti Room: 80% to the Contracting Party / 20%        and charges
   (up to 2,500 flyers).                                      general admission                                           to the Principal

10—                                                                                                                                                                                                                                      —11
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL
                                                                                                                       HUBS + VENUES
STAFF CHARGES                                              Any additional or externally hired equipment required
Box Office Staff: Included with the room                   will be charged back to the presenter/artist.
Front of House Staff: Included with the room
Merchandise Staff: Charged at $47.00 per hour              COMPLIMENTARY TICKET ALLOCATION
(4 wks notice required for rostering)                      The Venue will have access to the following complimentary
                                                           ticket allocations to each show. (Preference will be
TECHNICAL STAFF                                            given to non-peak times.)
One 1 hour technical rehearsal per show is included.
Additional technical rehearsal time can be requested and   Brisbane Powerhouse
will be charged back at $48.00 per hour in normal time.    Powerhouse Theatre: 20           City Hall
                                                           Visy Theatre: 12                 Main Auditorium: 30
Brisbane Powerhouse                                        Turbine Studio: 8                Ithaca Auditorium: 16
Powerhouse Theatre: One 3 hour call for 1LX, 1Snd,         Rooftop Terrace: 8               Brisbane Room: 8
1SM for each performance day is included                   Graffiti Room: 2
Visy Theatre: One 3 hour call for 1LX, 1Snd, 1SM for
each performance day is included                           GUIDE INCLUSION
Turbine Studio: One 2 hour call for 1LX/SM, 1Snd for
each performance day is included                           All shows will be included in the Brisbane Comedy
Rooftop Terrace: One 2 hour call for 1LX/SND for each      Festival guide.
performance day is included
Graffiti Room: One 2 hour call for 1LX/SND for each        FESTIVAL PROGRAM GUIDE UPGRADE
performance day is included                                •	A limited number of positions are available to upgrade
                                                              to a full page or half page. Prices are as follows:
City Hall                                                     ˚    Full page: $400 plus GST
Main Auditorium: One 3 hour call for 1LX, 1Snd,               ˚   Half page: $225 plus GST
1SM for each performance day is included                   •	Bookings are due by Mon 01 Oct 2018. Brisbane
Ithaca Auditorium: One 2 hour call for 1LX, 1Snd,             Powerhouse reserves the right to the design of all
1SM for each performance day is included                      guide pages. You will be provided with a proof of the
Brisbane Room: One 2 hour call for 1LX, 1Snd,                 copy and page design before it goes to print.
1SM for each performance day is included                   •	All extra marketing costs will be charged back to
                                                              the presenter/artist at settlement. See following
Extra hours required will be charged back to the              marketing pack for more details.
presenter/artist at $48.00 per hour in normal time.

TECHNICAL EQUIPMENT
Each room comes with a basic equipment allocation
including a PA system, two radio mics (excluding
Rooftop Terrace and Graffiti Room that will have corded
mics) and basic lighting (stage wash + some specials);
please see technical specifications attached.

12—                                                                                                                                               —13
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL
MARKETING KIT
Welcome to Brisbane Comedy Festival! We’ve put         • Facebook advertising campaign                           BRISBANE POWERHOUSE MARKETING SUPPORT                           Theatre listing (optional):
together this document to:                             • Google AdWords + Display campaign                       Brisbane Powerhouse offers paid marketing support               •    Powerhouse Theatre, Brisbane Powerhouse
1.	Outline the overarching Brisbane Comedy Festival   • Pre-sale EDM to previous festival patrons               services including outdoor signage. This is allocated           •    Visy Theatre, Brisbane Powerhouse
   campaign (using generic festival artwork)           •	Powermail feature issue for Brisbane Comedy Festival   on a first in first served basis. To book, and for artwork      •    Turbine Platform, Brisbane Powerhouse
2.	Outline the correct use of the Brisbane Comedy        on-sale (108,000+ subscribers)                         specifications, please contact Cathy de Silva on                •    Turbine Studio, Brisbane Powerhouse
   Festival logo and venue details                     • Dedicated PR agency working on the festival             cathyd@brisbanepowerhouse.org or 07 3358 8613.                  •    Graffiti Room, Brisbane Powerhouse
3.	Confirm the marketing campaign manager and                                                                                                                                   •    Rooftop Terrace, Brisbane Powerhouse
   coordinator details                                 Activity featuring Brisbane Comedy Festival shows:        Email marketing                                              Brisbane City Hall
                                                       •	
                                                         Brisbane Comedy Festival website, which traditionally   Additional email campaigns or list size extensions              Theatre listing (optional):
BRISBANE COMEDY FESTIVAL MARKETING AND                    receives over 750,000 page views during and in lead    are subject to the below charges. All costs are                 •    Main Auditorium
PR CAMPAIGN (ALL ANNOUNCEMENTS EMBARGOED                  up to festival period                                  excluding GST.                                                  •    Ithaca Auditorium
UNTIL TUE 04 DEC)                                      •	Listing in the Brisbane Comedy Festival guide.            EDM set-up $155                                              •    Brisbane Room
Brisbane Powerhouse will manage an overarching            You will be provided with a proof of the page before      Cost per email 0.08c
festival marketing campaign to spark interest in the      it goes to print                                                                                                    5. Ticket price and transaction fee
overall festival and help generate ticket sales for    •	Free access to display flyers and posters at           Venue + outdoor signage                                      For example:
your event within Brisbane Comedy Festival. This          Brisbane Powerhouse and Brisbane City Hall              Wall banner (1 month) $1165 + GST,
                                                                                                                 	                                                           Tickets: Thu $30, Fri–Sat $44
campaign will include:                                    in dedicated venue stands                                 includes design, print + install                          + transaction fee of $6.60
                                                       •	Publicity campaign. Selected shows with strong            A1 oversize poster (1 week slot) $100 + GST
Activity using general festival artwork and content:      news angles may be included in media articles             (630mm w x 880mm h), includes print + install             6.	Approvals
• Brisbane Comedy Festival guide                          pending media interest                                    Pillar poster (1 week slot) $145 + GST                    Before going to print, all materials need to be
•	Guide distribution throughout Brisbane’s            •	
                                                         Brisbane Comedy Festival social media plan.                (450mm w x 1100mm h), includes print + install            approved by: Marketing & Communications Manager
   entertainment, retail, dining and art precincts        To be included in this campaign, please contact                                                                     Cathy de Silva cathyd@brisbanepowerhouse.org.
•	A dedicated Brisbane Comedy Festival website           Cathy de Silva on cathyd@brisbanepowerhouse.org        INDIVIDUAL SHOW CAMPAIGNS                                    Please factor approval times into your print schedule.
   and Brisbane Comedy Festival branded social         •	EDMs targeting Brisbane Powerhouse and Brisbane        To reference the festival and help patrons find the
   media channels                                         Comedy Festival patrons from similar events.           right information, all of your materials (e.g. flyers        Event Listings
• What's On venue signage                                 Brisbane Comedy Festival will be sending a series      and posters) should include:                                 We’d recommend listing this event with these online
•	Brisbane Powerhouse, City Hall and satellite           of EDMs in the lead up to and during the festival      1. Presenting line:                                          outlets (if you haven’t already):
   venue signage                                                                                                 	Check your contract for confirmed presenting               • Must Do Brisbane
• City Hall and Story Bridge light up campaign                                                                      line wording                                              • Weekend Notes
•	Outdoor signage including GOA billboards plus                                                                                                                              • Gourmand & Gourmet
   flag pole banners                                                                                             2. Logos:                                                    • Visit Brisbane
• Radio promotion                                                                                                	Brisbane Comedy Festival logo                              • Brisbane City Council
• Must Do Brisbane campaign                                                                                         (style guide attached)                                    • Broadsheet
•	Brisbane City Council digital screens at Queen St                                                                                                                          • The Urban List
   Mall, King George Square and Reddacliffe Place                                                                3. Booking call to action:                                   • Concrete Playground
•	Street press promotion including a special                                                                       BOOK NOW: BRISBANECOMEDYFESTIVAL.COM                      • Bmag
   Brisbane Comedy Festival supplement in Scenestr                                                               4. Venue listing:                                            • Brisbane Times
• Queensland Rail train advertisements                                                                           Brisbane Powerhouse (not Powerhouse or                       • Time Out
                                                                                                                 The Powerhouse)                                              • The Weekend Edition

14—                                                                                                                                                                                                                               —15
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL
                                                                                                                     LOGO GUIDELINES
Social media                                              RECOMMENDED SUPPLIERS                                      Please include the following on all collateral:
Brisbane Powerhouse will offer social media support
through a dedicated Brisbane Comedy Festival website      Flyer Distribution: Creative Distribution, Jane Gillett,   LOGOS	 Brisbane Comedy Festival logo                  TICKETS When mentioning ticket prices ensure that
and social channels plus across Brisbane Powerhouse       jane@creativedistribution.com                                        (minimum size of 50mm wide)                            the associated transaction fee is included as:
social channels. Because of the large amount of shows     Poster Distribution: PosterBill, Anthony McCann,           VENUE	 Brisbane Powerhouse,                                    Tickets: $25 + transaction fee of $5.95
we host each year, the digital schedule is tight and we   info@posterbill.com                                                  (please, not ‘The Powerhouse’, ‘Powerhouse’            to meet legal requirements.
recommend you make your request early.                    Printing (flyers and posters): AllClear,                             or ‘The Brisbane Powerhouse’)                 DATES    Fri 22 Feb–Sun 24 Mar
                                                          Gary Livingstone, gary@allclear.net.au                               Brisbane City Hall or SunPAC                  WEB      BOOK NOW BRISBANECOMEDYFESTIVAL.COM
Images of rehearsals, video content, updates on the       Advertising (Newsltd, Fairfax and broadcast):
media campaign and general human interest angles          Tempo Advertising, Dan Smareglia,
are popular. Please send content through to               dan@tempoadvertising.com.au                                LOGOS
cathyd@brisbanepowerhouse.org. We will be in touch        Publicity: Agency North, Natasha Spong,
closer to the festival to organise on-sale social media   0424 202 147, agencynorth.com.au
engagement and festival activities.                       Design: Sean Dowling, seanddowling@me.com
                                                          Photography: Dylan Evans, dylan@dylanevans.com.au
The Brisbane Comedy Festival official hashtag is          Atmosphere Photography,
#BrisComedyFest. Please use this so that we can           enquiries@atmospherephotography.com.au
find and share your content.
   Facebook: /brisbanecomedyfestival
   Instagram: @briscomedyfest
   Twitter: @briscomedyfest
   Youtube: /user/BrisPowerhouse
                                                                                                                     COLOURS

Electronic direct mail outs
Brisbane Comedy Festival will send the following
EDMs to patrons:                                                                                                                           YELLOW                             GREY
•	Pre-sale EDM on 04 December                                                                                                             C 0 M 20 Y 90 K 0                  C 0 M 0 Y 0 K 88
•	On-sale announcement in Powermail, to run
   Monday 10 December
• Specific venue EDMs (e.g. Brisbane City Hall)
• Week 1 artists and offers
• Week 2 artists and offers
• Week 3 artists and offers
• Week 4 artists and offers

16—                                                                                                                                                                                                                                —17
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
BRISBANE COMEDY FESTIVAL CONTACTS

Phoebe Meredith
Producer
+61 7 3358 8618
PhoebeM@brisbanepowerhouse.org

Cathy de Silva
Marketing & Communications Manager
(Cultural Program)
+61 7 3358 8613
cathyd@brisbanepowerhouse.org
FESTIVAL INFO + PRESENTERS KIT - 22 FEB-24 MAR 2019 - MORE INFO BRISBANEPOWERHOUSE.ORG - Brisbane Powerhouse
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