"Few things bond people as powerfully as singing together," - The Christmas Revels 2020 - Revels.org
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“Few things bond people as powerfully as singing together,”
John Langstaff, Revels founder
The Christmas Revels 2020
A Virtual Celebration
Sponsorship Proposal
The Christmas Revels
Directed by Patrick Swanson - George Emlen, music director
December 18-31, 2020
For the first time in 50 years, the annual Christmas Revels will not be celebrated live in Harvard’s historic
Sanders Theatre. The shortest day will come, and the year will die. As any one of the thousands of Revels
attendees knows, that is never the end of the story …
For this extraordinary year we are creating a memorable and joyful virtual Christmas Revels - an inspiring mix
of new performances, a toe-tapping journey through our rich video archives, and a few exciting surprises,
spanning half a century and a good half of the globe. This December, a smaller band of performers will walk
into an empty Sanders Theatre to fulfill the promise of “… singing, to keep the year alive.”
This merry band will be joined by two stalwart audience members who have been present since the
first Christmas Revels in 1971: the marble statues of James Otis and Josiah Quincy. James and Josiah
remember every song, every dance, and every “Welcome Yule!” and are quite excited to share their vivid
memories with us.
Audiences will be able to relive their favorite Christmas Revels moments and enjoy performances by their
favorite artists, past and present, including our very special guest, cellist Yo-Yo Ma.
2020 Revels Sponsorship Packages Solstice Sponsor $10,000 - Premier Sponsorship of The Christmas Revels and Wassail Party Celebration & Toast to founder Jack Langstaff on the centennial of his birth - Sponsorship acknowledgment in WBZ Radio advertising - 2 Wassail Party Access Codes with Wherever You May Be gift box - 20 exclusive Event Access codes to The Christmas Revels - Full-page ad in Christmas online program book - Recognition as Solstice Sponsor in The Christmas Revels scrolling credits - Premium logo placement with hyperlink on Revels Website through June 2021 - Premium logo placement on The Christmas Revels marketing self-mailer Welcome Yule Sponsorship $ 5,000 - Sponsorship of The Christmas Revels - 2 Wassail Party Access Codes with Wherever You May Be gift box - 10 exclusive Event Access codes to The Christmas Revels - Full-page ad in Christmas online program book - Recognition as Sky Sponsor in The Christmas Revels scrolling credits - Logo placement with hyperlink on Revels Website through June 2021 - Logo placement on The Christmas Revels marketing self-mailer Mummers Sponsorship $ 2,500 - Sponsorship of The Christmas Revels - 1 Wassail Party Access Codes with Wherever You May Be gift box - 10 exclusive Event Access to The Christmas Revels - Full-page ad in Christmas online program book - Recognition as Mummers Sponsor in The Christmas Revels scrolling credits - Logo placement with hyperlink on Revels Website through June 2021 - Logo placement on The Christmas Revels marketing self-mailer Wassail Sponsorship $ 1,000 - Sponsorship of The Wassail Party - 2 Wassail Party Access Codes with Wherever You May Be gift box - 3 exclusive Event Access to The Christmas Revels - Recognition as Wassail Sponsor on Slide during virtual Wassail Party, December 2020 - Online listing as Wassail Sponsor We are happy to design a sponsorship package with you to support one of Massachusetts’ premier arts organizations in its 50th production of The Christmas Revels and ensure your business reaches tens-of-thousands of Revels audience members. This year’s virtual Wassail Party & The Christmas Revels attendees will be sent a Wherever You May Be gift box for which we are seeking financial support or in-kind product support. There are opportunities, as well, for your business or organization to advertise in the Christmas Revels program book, which will incorporate program notes, details on the production, and donor/sponsor listings. Please contact Diane Kennedy, Director of External Relations, for customized sponsorship options: dkennedy@revels.org or 617-972-8300 x 29
What is Revels?
Bringing tradition to life for 50 years
Revels, Inc. based in Watertown, MA, is a 501 (c) 3 performing arts organization founded in 1971 by musician
and educator John Langstaff. In 1975, Revels began to expand with the founding of Revels North in Hanover,
NH. Today, there are nine active Revels companies throughout North America. Each Revels group has its own
non-profit status, and is contractually
and artistically affiliated with Revels, Inc.
Since 1971, nearly two million people
nationwide have joined in the song and
dance of Revels’ seasonal celebrations.
Revels creates a truly unique blend of
music, dance and storytelling in its
staged celebrations of the winter solstice
and other seasons. Our creativity stems
from a rich heritage of cultural
celebrations, and from the tradition
bearers from the communities we
celebrate. The Revels theatrical vision
encourages participation by all, builds connection between diverse people and cultures, and helps fulfill the
human need for celebration.
Revels is best known for its annual production of The Christmas Revels at
Sanders Theater in Cambridge. One of Greater Boston’s most-cherished
holiday traditions, The Christmas Revels reaches upwards of 20,000
audience members through its 18 performances of “joyous theater.”
Revels cast and backstage crew include professional and non-professional
singers, dancers, and storytellers ranging from young children to adults.
Learn more at www.revels.org.
Revels’ commitment to community engagement supports an active
education program that offers music and traditional dance classes to
children, a weekly community chorus, and in-school programs with Artist-
in-Residence David Coffin.
In November 2020, Revels Records will release its 34th recording, The
Christmas Revels: Celebrating 50 Years!
The Christmas Revels
The Value of Sponsorship
The differentiator for The Christmas Revels
among other leading arts organizations, in
addition to its national reach, is the
participatory elements of the show – as
audience members join in singing throughout
the program and sing and dance into the lobby
at intermission. This has led to a devoted
annual audience representing multi-generations
of families. Revels program offerings
throughout the remainder of the year also
prioritize audience engagement and interaction.
Boston Business Journal (August 2020) listed Revels number 10 in the Largest Performing Arts Organizations,
based on annual attendance. (Attached)
Demographics
More than half of the almost 5,000 households purchasing tickets to The Christmas Revels are from affluent
communities within the northern/western Rte. 95/128 belt. Other communities with strong representation
include Burlington, Waltham, Melrose, Bedford, Beverly Framingham, Andover and North Andover.
Number of households from key communities/regions purchasing tickets to The Christmas Revels
600 (information gathered from sales in 2016).
500
Revels throughout the country!
400
Since the first Christmas Revels was
300
performed at Sanders Theatre, Harvard
200 University in December 1970,
The Christmas Revels has become a
100
tradition for tens of thousands of
0 audience members in Cambridge,
Hanover, NH, Washington, DC, Houston,
TX, Boulder, CO, Santa Barbara, CA,
Oakland, CA, Portland, OR, and Puget
Sound, WA.Revels in Action … December and beyond …
A Glimpse at a “typical year”
“Revels is joyous, uplifting and the highlight of our holiday season,” Audience Member
- 20,000 audience members typically attend The Christmas Revels each year.
- 20,000 audience members (minus a few Scrooges) join in singing Revels traditional favorites including Dona
Nobis Pachem, Sussex Mummers Carol, Lord of the Dance, and seasonal carols. Before intermission at each
performance, people join hands and dance through the theater and hallway of Sanders Theatre.
-
- Revels artist-in-residence and Christmas Revels Master of Ceremonies, for over 40 years, David Coffin
annually reaches 5,000 school children through his curriculum-based musical programs “Music from the Kings
Court” and “Life at Sea.”
- Revels Education has developed and piloted, in Bedford, MA, a week-long elementary school residency
focusing on Immigration.
- Revels musicians join with the Perkins School for the Blind student chorus annually to present an uplifting
and musical Celebration of Spring each May at the Perkins School.
- Revels annual free RiverSing, along the
Charles River, attracts thousands of people
for a program of music and song! The
program begins with a puppet- and
musician-led parade which leads attendees
through the streets to the banks of the
Charles. Musicians lead the audience in
singing familiar folk, traditional and pop
music.
Guests have included Noel Stookey (of
Peter, Paul & Mary) and saxophonist Stan
Strickland
- Revels offers performance and education programs throughout the year including a community chorus and
classes and workshops in music and traditional arts.You can also read
