Film Industry From Palette to Production - Ireland - UK.COM
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ISSUE 4 ELLIPSIS-V 2018
Ireland
Film Industry
From Palette to Production
Contents
Welcome
Letter fromThe Editor
1
Meet TeamLash Inc. 24
2
Lashes
Ruthie Belle Interview
5
The Latest Evolution in
7 Makeup to Showcase your
Russian Lashes
The Ultimate Oscar
11
Ultimate Competition 38
13
WINNERS of the 2018 SME
15 Best Bespoke Business Solutions 28 Colouring page
Company Awards Cosmoprof Launch India
29
Lash Flower: Step by Step Reader Gallery
16 31
My Salon Journey Dealing with Sensitivity
17 37 in the Workplace
Ten reasons that are Stopping
19 Customers Returning Lash Conference, España
39
How to Make Your Work Efficient Lights, Camera, Action
21 40 The Celebrity Effect on
Colour Lashes
22 Lash Extensions
“Makeup Mandy”
23 41 Have you ever thought about
Customer Service and Eyebrow Lamination?
25
Building Brands Makeup and Lash Extensions
42
Men in the Make-Up Chair
27 43 Hanna’s Story
The Ultimate OSCAR© -
45 Raising the Lash Standard
Know Your Worth
46
Top Trends in Hollywood
47
MS Awareness
48
Lash Battle 2018
49
56 Fantasy Winners
Lash Conference, España
51
Hygiene Poverty
52
The NALA Awards Gala
53 and Conference
The Looks Sinful Lashes
55 exploring styles through
the ages 1940-today
Black, White & Gold Collection
57
Business
Interview Louise Tierney
59 CEO Lash Inc
42
Oscars Winners
61
Insta Lashinspiration
26 64
Behind the scenes at
65 the Eyelash Emporium
Social Media Marketing 101
67
Events Calendar
69
Lash Inc Accredited Directory
70
Training Directory
73
Supplier Directory
76
Letter from The Editor
Hello and welcome to the first edition of Lash Inc
Ireland of the year. This has been my debut year as
Lash Inc Ireland Editor and it’s been a really enjoyable
journey leading the Ireland arm of this fantastic
magazine. Not only have I met and become great
friends with my own team, but also, the extended
global Lash Inc team and all the people behind the
scenes who work their butts off.
.This has been a very rewarding experience and I
look forward with anticipation for the year ahead
and piecing together more great ideas and content.
I'd like to thank Sarah Johnson, who pens our great
interviews and gets to the nitty gritty of the industry
and trends, keep an eye out for her forthcoming
piece!
Kristina Dovbijenko for her amazing informative
articles,who we can always count on her for some
great up to date industry information which is
always on the pulse. Melanie Doyle our newest
team member, her knowledge and expertise as a
Beauty Editor keeps us in the loop of what’s hot
or not, alongside some truly need to know beauty
Hints and Tips!
Also a heartfelt extended thank you to everyone
that has contributed to the magazine in the last 12
months, you have all truly been amazing.
.Going forward this year, I am going to write more
articles myself as I’ve aplethora of great ideas that
I would love you all to explore with me. I would
love for Irelands wonderful lash community to help
me contribute, and further expand the magazine,
with lots of exciting stories and training products
information. So please feel free to approach me and
get involved!
The first half of this year's calendar is full of training
Published by:
conferences and judging competitions, so there Chrysalis House Publishing
will be lots to report on. I bid you farewell for now, Axiom Building
wishing you and yours a very happy new year! And Lash Inc, 102B
48-54 Washington Street
to a prosperous start to 2019! Glasgow
LeanneHarber xx
G3 8AZ
Contact Name: Louise Tierney
Contact Email: info@lashinc.eu
www.lashinc.com
1 - Welcome
Meet Team Lash Inc.
Louise Tierney Wendy Maltman Sarah Gibb Cathy Rodgers
Editor-in-Chief Designer Executive Assistant Designer
Our Senior Journalists
Alena Skodic Angelina Anna Show Charlene Nutter Daisy Krikemans Elisabeth Bexter Ellie Malmin
Salacinski
Hanna Putjato Helena Derheim Inga Misiute Jessika Aude Katie Gross Katrine Carlie Kristina
Gautier Dovbijenko
Luana Rastelli Michelle Miko Owada Nikki Huebner Rikke Steenskov Sophy Merszei Stefani Altieri
Meredith-Rath Udengaard
Melanie Doyle Teresa Ilaria Guida Wendy Kirkham Yasemin Dursen Zachary Falb
Cover Image
by Kristina Dovbijenko
/LashInc
@LashInc
@Lashinc
LashIncMedia
Welcome - 2
#LASHLOVE
SERVING THE WORLD'S LASH ARTISTS
IN YOUR OWN LANGUAGE AND CURRENCY
72 ISSUE 3 W W W . L A S H F X . C O M
Lashes Lashes - 4
Ruthie Belle
Interview
With Sarah Johnson
Hi Ruthie, You are a woman of many talents and you are
huge influence in the lash world. I know a lot of people
absolutely love your products, but I'm hoping you can tell
me a little more about you please.
1. Firstly, what ignited your spark?
4. Your products are really changing
Ruthie~ Thank you Sarah for your Feedback that we have received is the Above: the industry for the better, but which of
kind words, I started my lash career in thing that inspires me the most to push Sarah your products are you most proud of?
2012 while I was living in London and forward! Johnson
working in the W Hotel Spa.. I noticed Ruthie~ I think the biggest game
that the women I met were wearing lash 2.How do you balance your changer so far is Superbonder as it's
extensions that did not come even close relationship, motherhood and being so innovative that even cyanoacrylate
to the quality of extensions my friends a super successful businesses woman? experts around the world have been
back home in Estonia were wearing. So impressed by it. The technology we
a business idea hit me – get properly Ruthie~ It takes effort, dedication, have used for the composition is cutting
trained back home and start offering support and having priorities straight. edge, it really is different from any
the service in London. Only 6 months Since I started my career, I've worked other sealant in terms of both efficiency
into lashing I saw pictures of lashes pretty much all day and all evening, and safety.
that looked out of this universe (first every day including weekends. I only
volume lashes I ever saw) and found stopped this a couple of months ago as I think the next big one is going to be
out that training was offered to learn I literally could not keep going like this our Adhesive Superdry (launching in
how to make them. It was a no brainer – I was burnt out and realised that my January 2019). It's a glue accelerator we
for me and I ended up being one of the kids needed me more than my business. developed on the basis of Superbonder
first three people in the UK to learn I made a conscious decision to stop that does not only speed up adhesive
volume lashing! My first teacher and working after business hours and enjoy curing but turns ANY adhesive (no
inspiration was Irina Levchuk whose time with my partner and kids. I still matter the original curing time) into
skills were absolutely magical. 2 hours struggle with taking time off as I'm a bit a contact glue (immediate setting) no
into the training I understood that I of a workaholic – I get anxious when I matter the humidity! Can you imagine
had made the best business decision don't work and feel sort of lazy so I have not ever having to worry about low
of my life and that volume lashes were to remind myself of my priorities and humidity or having to switch to a
the way of the future. A few months that not working all the time is totally different adhesive in the winter because
later I came up with the idea to bring fine. I have my partner (who is also my your beloved summer adhesive is no
the new technique back to Estonia as business partner) to thank the most for longer setting quick enough?! It actually
there was literally no one here offering helping me with keeping the balance. makes adhesive set so fast that when
training for it. There was also no one you dip your fan into glue and let it drop
offering volume lash diameters here 3. Since launching your webshop in the fan is cured and does not fall apart
so I realised that this was going to be March 2014, your products have been when it touches the floor! On top of that
my next business adventure – offering so popular and everyone either wants it starts bonding adhesive vapors (the
professional supplies. to be using or stocking your products. purpose of Superbonder) immediately
How does that feel? so your client's eyes are less irritated
Everything has just grown organically during lash appointments.
from there and since last year we are Ruthie~ To be honest it still feels
now in the business of manufacturing surreal! I still get butterflies whenever 5. How do you come up with the ideas
products as well as retailing them. My someone I've known about for for your products?
attitude in business has always been years contacts my company for a
to be innovative, so the same applies collaboration. And when lash artists Ruthie~ I'm active in Facebook lash
to the products we manufacture – they email us or post feedback how happy groups and read what lash artists
offer lash artists a unique way to take they are with our products and how it struggle with the most. My chemist is
their lash game to the next level in a makes their lash life easier. it's just the one of my best friends so we talk for
safe way. best feeling ever and motivates me for a hours every day about life and lashes
long time :) and discuss the problems I've seen
5 - Lashes
Left: positive feedback from a customer to
Ruthie our products or to our customer service
Bell are the most motivating ones for me
11. Out of all your products, what is
your absolute favourite?
Ruthie~ Our Lash Lift Superboost
series. I've seen too many over
processed lashes that have put people
off from Lash Lifts so we came up with
a super gentle formulation that makes
it IMPOSSIBLE to over process! I'm
putting together a Lash Rehab training
course that teaches lash artists how to
treat over processed lashes to not only
save them but to actually bring them
back to life and grow them longer. 13.
What do you enjoy most about what you
do?
Ruthie~ Coming to the office does
not feel like work for me – I get to do
something I'm obsessed with for a
living so I never feel like I have to work
but I get to enjoy my passion for a living
12. What's your least favourite part of
running a business?
in lash groups and what could be the Ruthie~ ha-ha yes, the second question
best solution for these problems. Our would be more accurate and the answer Ruthie~ Annoying and rude customers
priority number one is the safety of the is nope I literally have no time for lol. My team always gives 100% and it
products and number two the efficiency myself at the moment. But my goal for can be very frustrating when clients
so the recipe for our products is always 2019 is to start focusing on myself again send angry emails, usually about
highest quality ingredients + out of the too. I used to go horseback riding so I something that's not our fault. Like an
box thinking. want to take that up and start working email in caps lock demanding to know
out again. why they have not received their order
6. Who is your inspiration? which they never paid for.
9. Being as busy as you are, there must
Ruthie~ I'm inspired by girl bosses – be some level of stress attached to it. So 13. Your success has been huge since
women who know what their goals are how do you personally deal with that the web shop launch in 2014, where
and their worth and who are kind and stress? do you see yourself being in the next
sweet to others while working towards 5 years?
their goals. There is so much bitching Ruthie~ I've learnt a lot over the past
and backstabbing in our industry year how to deal with it as I used to take Ruthie~ I like this saying “Life is what
that seeing that you can reach the top everything that was not perfect soooo happens when you're busy making
without being like that is my biggest seriously. At one point I realised that I other plans” so I gave up making long
inspiration. If I had to pick a name could never please every single person term plans for business a while ago. I
from the lash world, I would pick two and not get so upset when someone was focus on what I do at the moment and
– Julia from Lash Tribe and Kim from not happy about something. I now focus only set wider business plans for one-
Borboleta. on the positive and only care about year maximum. My main goal for 2019
criticism when there is something is to focus on marketing as we already
7. When you're at home with your constructive about it. It makes life A have a few fantastic products that help
beautiful family, how do you switch LOT easier! lash artists and we have so many more
off from work mode? Ruthie~ When I coming. Now it's time to properly get
get home my kids come to the door to 10. What has been the most important the word out to reach as many lash
greet us and its pretty much nonstop part of your business journey so far? artists as possible
action until they go to bed at 8pm so Ruthie~ It has helped me mature as a
there's literally no time to think about person and to become independent 11. I think you're an amazing lady, who has
anything else other than the little ones. What drives you to keep going when it's & is continuing to change the industry
been tough? for the better in so many ways. Thank
8. I was going to ask what you like to do you so much for taking the time to
in your spare time, but do you ever have Ruthie~ Giving up has never been share this with me, Lots of lash love,
any spare time? an option for me. I try to focus on the Sarah xxx
positive even when things get tough –
Lashes - 6
The Latest Evolution
in Makeup to Showcase
your Russian Lashes
by Melanie Doyle
Inject colour this Winter and keep it
soft and gentle
Beautiful on trend feathered Russian The lashes was created using Eyelash
Lashes with the hottest pinks and berry Emporium 8, 9, 10, 11 in a 0.06 creating
shades hot off the catwalks a pretty ‘Kitten Style Flick with a Kim K
Feathered style.
The question? How do you wear makeup
this Winter with the on trend fluffy Step by Step to creating a beautiful fun
feathered Russian lashes that are look full of colour that suits a ‘Kitten or
coming more and more popular down Cat eye style Russian Lash look.
to the likes of Kim K and the influencers
from TV shows such as Gabby Dawn Step 1
Allen from Love Island.
Complete Lashes and fully cleanse
This article is going to talk you through the eyes using the Eyelash Emporium
the best shades to wear this season brush and brush foam, brush through
along with the most wonderful new age the eyelashes - Some lash technicians
Organic cruelty free makeup products would not want to cleanse the lashes
from company ‘Club Organix’. A straight after but it is a great step to
completely organic set of products. do to help remove any sweat or skin
oils that may have seeped out during
Made to the highest quality, with all the the treatment, which would of course
ingredients being sourced ethically and hinder the longevity of the makeup. I
manufactured in the UK, the brand’s then used a Micellar water all over the
ingredients have all been chosen as they face and prepped the skin with the
are completely oil free and compliment Illamasqua Hydra Veil which is both a I firstly applied the darkest purple
semi-permanent lashes perfectly primer and hydrates the skin ready for shade into the crease of the eye and
ensuring that your beautifully lashes makeup. then underneath the lower lashes
eyes are kept pristine! with a pencil brush and blended with
Step 2 a fluffy blending brush. The next step
Inspired by love is to apply the lighter colour pink to
our Vegan Certified Apply Brow product, I used a pencil the inner corner and underneath the
Makeup is Organic and blended it with a matt brown lower lashes using a small detailer
& Cruelty eyeshadow. The next step is to ask brush lightly patting the shadow into
the client to rest her head back onto place and finally applying the peach
Interesting Fact: You will see that the head rest, I then used the MAC shade onto the middle of the eye. As
on model Hannahs right eye she has Pro Long-wear concealer in NW25 all this colour is lighter than the other two,
a small mark on the inner part of over the eyelid and under the lower this will help to accentuate the eye in
the eye next to the eyeball, this is lashes, this concealer is oil free and the middle and will give the illusion
called a Nevus or Choroid Nevus, in so is perfect for around the eye when that the eye is Almond shaped rather
medical terms, but to anyone else wearing Russian Lashes. than Round due to the illusion created
it is a ‘Birthmark’, more common in by a darker shade either side, this is
Caucasians, but can be found in any Step 3 called a spotlight eye.
race, they are flat pigmented spots
that are usually greyish or a light First of all I chose 3 colours that are Step 4
brown. Despite their uniqueness side by side on the colour wheel, these
these birthmarks do not represent are peach, pink and purple ( Club The next step is to clean up the fallout
any abnormality in the eye and are Organix - Cinnamon Sparkle, Perfect from the mineral eyeshadows which
therefore not dangerous in any way. Pink & Rose Gold) as these colours are can be kept to a minimum by tipping
Birthmarks in the eyes are the same as a mixture of warm and cool, they really the clients head back, you will always
those found on other parts of the body. make the eyes pop. get a little. I use the Micellar Water to
7 - LashesBeautiful on trend feathered Russian Lashes with the hottest
Autumn pinks and berry shades hot off the catwalks
Above: Model
Hannah with
clean away the product from under the See Club Organix products - makeup and
eye using a lint free cotton pad. www.cluborganix.com to purchase lashes all
products Instagram @cluborganix using highly
Step 5 pigmented
Model - Hannah Holiday Club Organix
I applied concealer where required Eyeshadow
and lightly dusted the concealer with a Makeup Artist - MelVicMakeup aka
translucent powder, I used MAC Prep Melanie doyle @MelVicMakeup Lash
and Prime powder. Technician - Melanie Doyle
The club Organix Foundation powder Photographer and retouching - Melanie
‘Soft Caramel’ was applied all over Doyle
using a ‘Kabuki Brush’ buffing in
circles until the coverage you desire is To see more of Melanie’s work
achieved. and to book one of her makeup or
lash training courses go to - www.
Step 6 melvicmakeup.com
I used the Club Organix eyeshadow
colour in ‘Ice White’ as the highlighter
and applied a touch of the Rose Gold
on her cheeks and finished with the
beautiful Club Organix lipstick in a
lovely soft pink tone.
Lashes - 89 - Lashes
Lashes - 10
The Ultimate Oscar not Nationally recognised as competent
and look you up on the National
Register?.
Leanne Harber
International Lash Master & Editor of Lash Inc Ireland Having been awarded the non-
construction sector privilege in
launches the first OSCAR© Approved Centre within the Lash spearheading the roll out of cross
Industry. Her new webpages are coming soon along with an sector curriculums, Claire Moffatt-
extensive range of training and competency based assessments, Lonsdale of Profile in conjunction with
here is what she has to say:- Neil Whitfield, both like-minded and
passionate about skills development &
"The Ultimate OSCAR© – A year in the in high standard setting for you all to deployment, joined forces to extend his
Making! And what a Journey it has follow and obtain recognition of your Construction Sector OSCAR© solution
been!! So what does this mean for our work and abilities to carry them out. to the ‘rest of the world’ – well, it has
Industry? arrived with Ultimate, honoured to
So, let me put it another way, when represent the whole of our Industry.
It's great news, that's what it means!!! we are looking for a builder, or any
Currently, we are struggling with tradesman, we make sure they are This unique method of accreditation
standards and regulations within our licensed or go and look on 'check a & recognising outstanding skill sets,
sector of eyelashes and the industry as trade' or if Corgi registered so we know Ultimate is now working together as
a whole. We are seeing lots of bad work, they are competent at their job? Or if Venture Guardians of the Standard –
clients lashes being damaged, students we are looking for a great restaurant we Health & Wellbeing.
being poorly taught, in-turn damaging look how many stars they have got to
our reputation as a whole as a Lash see how good they are? Well, this is the We are able to extend this methodology
Artist or a Training Provider" same if you have an OSCAR© in your within the UK & Internationally.
field, then Clients and Students alike Believing there to be a ‘gap’ or shortfall
So what can an OSCAR© Accreditation will know you're the best and would between Academic qualifications,
do for us? I believe it will raise the bar rather go to you than to someone who is NVQ’s, VT’s, QCF’s being able to,
11 - Lashesin effect, join the dots in enabling We needed already established, forward Ultimate standards are high, so you
candidates to shout out to the rest of thinking movers, groovers & culture will have to work hard to obtain the
the world “Hey!! I’m brilliant at this”!! shakers who are UK & Internationally OSCAR© thus raising our standards
recognised providers to pick up the and pushing these cowboys, tech and
In the past it may have been difficult for gauntlets & spearhead being the first trainers out, or it could encourage them
really talented individuals to achieve of these ‘guardian’ AC’s – Approved step up or get left behind?!
recognition and for all sorts of reasons: Centres.
Every consideration is being made for
• The lack of affordability to attain- We needed a slick, fully inclusive Equality of Opportunity - so it doesn't
One or the other or none at all communication process, digitised matter whether you work in your
‘paperwork’ – simplified to the extent bedroom or have a plush salon, it’s as
• The Lack of opportunity - Nothing that ‘no training is required’ for long as you meet the criteria and pass
that matched the job/skill in hand Candidates, Companies, Assessors the assessment. If you can do it, prove
De-motivational & cumbersome & Providers, with zero Tech barriers, it, OSCAR© it!
paths to attainment including hardware.
To be eligible for an OSCAR© you
• Traditional qualifications not We needed a mechanism to tell will need proof of residence, your
keeping up with new products & the world, unfettered, tamper certification in your field i.e. lash lift,
services free, without dispute, who, what classic, volume, trainer and your proof
in, where, when, which individuals of insurance. If you have all of these
• New Innovations or fast moving gained their OSCAR© – thus without then all you have to do is to undertake
Technology question, speeding up the recruitment, your live assessment and show us what
development, sales & growth paths you are made of!
The lack of these ‘awards’ by no stretch for key decision makers and end
of reality means that our people consumers. Currently, Ultimate is only offering an
cannot do the job in hand to a high OSCAR© in the lash industry, coming
standard, yet, leaving those with highly We did it!!! Be the first and join us soon will be other sectors, such as
competent skill sets without a standard in our baby steps in bringing back & brows, nails, hair and all beauty
benchmark of a ‘certificate’ – out of the drumming up motivational drivers and treatments.
‘limelight’. going to work to live AND ENJOY IT
and not to live to work – barhumbug I am very excited about this and I have
So how did we do it? We worked stuff! worked extremely hard to get it right
together on the basis of pulling the and to help you all, so if you want to
zillions of curriculums together in So, to gain an OSCAR© you need to join Ultimate in raising the bar in our
devising 4 generic focus Guardians demonstrate and pass a set of criteria amazing industry and you want the lash
to accommodate:- Construction > within a working environment, your version of an Michelin star please email
Technology > Health & Wellbeing > knowledge and ability will be assessed me with all your questions or complete
Professional Management. within your chosen treatment. our quick enquiry form here & I will get
back to you.
We are also looking to set up satellite
AC’s - Approved Centres around the
globe - so if you want the OSCAR© in
your Country simply ask and view our
App here.
Remember “it’s not what you know, it’s
what you do with what you know that
counts” - If you can do it, prove it and
OSCAR© it!
Don’t be shy, we know you want to
shine – get in touch here.
leannehelloultimate@gmail.com
Lashes - 12Ultimate
Competition
By Sarah Johnson
@ Angel Inspired Lashes
Ultimate Trainer Brighton. Genevieve Harding ~ Beauty by
Genevieve.
This year we held our first ever
Ultimate Lash Competition Danielle Taylor ~ Blinking
online. We had 4 different Smooth.
categories with beginners and
advanced in each. We had Stefani Altieri ~ The Lash Shop. 2nd place ~ GulsaHarun Ülgen
entries from all around the
world. The work entered was Michelle Ryan ~ Master Lash 3rd place ~ Joanna Pudzianowska
absolutely incredible. Everyone Artist & Beauty Educator. Above:
had worked so hard on their Maja
entries. Congratulations to Sarah Johnson ~ Angel Inspired Kiprovska
every single person who entered. Lashes & Ultimate Trainer. Trophies Beginners Lash lift winners
We had judges from around the
Globe to mark all the entries. Carmen Palmiste ~ Lashart 1st Place ~ Maga kiszka
Ripsmestuudio.
I'd like to take this opportunity 2nd Place ~ Trang Thu Dong
to thank all of those judges~ Martina Kallos ~ Kallos Lash
Academy. 3rd Place ~ Minie Parichat
Judges :
Michelle Meredith-Rath ~ Sinful
Ruthie Belle ~ Ruthie Belle Lashes.
Business Advanced Lash lift winners
Patrycja Plaszczymaka ~ Venus
.Miranda Tarpey ~ The UK Lash Beauty by Patrycja. 1st Place ~ Paulina Mizgalska
Institute.
Joreya Baarda ~ Lashes & 2nd place ~ Kamila Prasilowska
Jill Heijligers-Peloquin ~ Lash Fx. Cosmetics & Ultimate Trainer.
3rd place ~ Gwenny Hensels
Kelly Storer ~ Enchanted Spa.
Competition Beginners Volume winners
Rachel Bridges ~ Inspire Lashes.
Categories 1st place ~ Maja Kiszka
Tania Withers ~ Lashings of
Beauty & Training Plymouth. & Winners. 2nd place ~ Gabriela Czajka
Lisa Gillanders ~ Lashworx 3rd place ~ Jo Cooke
Products & Training. Beginners Classic winners
Stephanie & Tamara ~ Lashstylist 1st place ~ Maja Kiszka
Magazine. Advanced Volume winners
2nd place ~ Gabriela Czajka
Daisy wolf ~ Everlasting Brows. 1st place ~ Joanna Pudzianowska
3rd place ~ Minie Parichat
Angelina Salacinski ~ Lash 2nd place ~ Anna Lenkiewicz
Factor
3rd place ~ Jennie Longstaff
Laura Kaminskiene ~ MB Beauty Advanced Classic winners
School.
1st place ~ Juliette Nieuwlands
13 - LashesBeginners Mega Volume winners
1st place ~ Jo Cooke
2nd place ~ Nina Likozar Juric
Advanced Mega Volume winners Maja Kiprovska Classic Maja Kiprovska - Lash Lift
Beginners Winner Beginners Winner
1st place ~ Joanna Pudzianowska
2nd place ~ Monika
The winner from each category went
into one big Ultimate competition
and Maja Kiszka was chosen for the
Ultimate special winner prize.
Congratulations again to you
all. Your work was of a very high Maja Kiprovska - Volume
standard. You should all be very proud Beginners Winner
Sarah xxx
Statement from
Maja Kiszka ~
I have extended eyelashes for over 2
years. For me it is a harder job because Juliette Nieuwlands
I only see with one eye. When I went to Winner of Advanced Classic
my very first training course, everyone
said I would be a failure. I wanted
it so much, so I worked hard, I was
on many courses with international
champions. I decided to try my hand at Jo Cooke - Winner of Beginners
the ULTIMATE LASH COMPETITION. Mega Volume
It was the best decision I ever had! I
won 1st place in the category classic
lashes, volume lashes and lashlifting,
and the most important one overall - I
was the winner of all winners. It was
a great event and the organizers were
very helpful. It made me want to work
harder.
My dearest friends, take part in the
championships. Don't be afraid! I would
never think that I could win anything, Joanna Pudzianowska - Mega
because all the time I feel I always Volume Advanced Winner
have something to improve in my lash Paula Baranowska - Lash Lift
technique. But I work, and I practice Advanced winner
and I train to make it perfect. I think
that there is no better science than how
the best judges evaluate their work.
Winning is not everything! You can
meet wonderful people from around the
world who have the same passion as you,
and most importantly it allows you time
to improve your work. If I succeeded,
you will succeed. You can do it!
Maja Kiszka Paula Baranowska - Lash Lift Joanna Pudzianowska- Volume
Advanced winner Advanced Winner
Lashes - 14WINNERS of the 2018 SME Best Bespoke
Business Solutions Company Awards
users spend 86 percent of their time • In-app social networking to enable
interacting with apps compared to visitors to engage and interact with
just 14 percent using mobile browsers? attendees while shopping.
• Increased customer and staff & Team
Mobile apps give you a direct engagement is partly a function of
communication channel to your the superior user experience, but it’s
clients, people & suppliers. An app also because mobile apps integrate
resides on the user’s device, which in so many different activities and
means it’s always there, reminding capabilities.
them of your brand even when they • Integrate with your shopping carts
aren’t actively engaging with it. When showcasing products & services
paired with push notifications, you are
• Build menus, maps, product lists,
approaching a level of personal direct
how-to libraries, guides, videos,
by Claire Moffatt interaction mobile marketers dream
reading lists
about.
• Have VIP or restricted areas built in
WINNERS of the 2018
SME Best Bespoke Business In addition, your app lets you • Pull all of your social media platforms
Solutions Company Awards put the information you most together in one place
What’s an App? want your engagers to have, right • You be in Control at all times what
a computer program that at their fingertips, whether that’s your App does & doesn’t do for you.
is designed for a particular purpose: information about products, training, • There’s no real limit to the
events, prices, sale or promotions more offline information you can ‘bake’
Regardless of being a Solopreneur,
importantly - the way they love to into your app.
micro, SME, larger Enterprise or sector
browse - so love them back!
- what do you use for your business
mobile marketing? A website with This is just a small example of the ways
responsive design? A mobile website? A You don’t want to create just another a mobile app extends the usefulness
mobile app? app do you? Create something that of your responsive website, creating a
helps your customers, helps grow yours more, holistic and useful experience
& your engager’s user base, increases for your Engagers.
In today’s mobile-driven
your profits, retains customers,
world, the question for any
suppliers & employee loyalty. Create
Enterprise shouldn’t be whether you You decide what it is that your
a signature and incomparable user
build a mobile website or a mobile app; app offers that unquestionably
experience that will keep users coming
the better question is how you can differentiates itself from competitors.
back for more of what you do.
integrate the two into a highly effective Single out and focus on what it does
mobile presence that advances your well as a service to your users.
business services & marketing goals. Mobile apps are better for every level of
engagement.
Set free your creativity & let us do
So, you want a way to connect with the rest!
and engage your clients, suppliers and • Push notifications to notify users of
people when they are using a mobile new products, services, events of your
Company: Profile - TBSC Ltd
device? Mobile devices by their choice with ‘call to actions’
very nature are more intimate and • Integrated event calendar,
Contact: Claire Moffatt-Lonsdale
personal than their desktop or laptop appointments, registration for classes,
counterparts — when was the last time demos and seminars
you took your computer to bed with Address: Southport, Merseyside, PR8
• Integrated YouTube or Vimeo
you - or anywhere else for that matter – 5EF, UK
channels giving users access to
those days & nights have gone?! libraries of how-to videos and demos
Phone: 0795 6153 652
• Built-in loyalty programs to
Mobile apps provide a superior user incentivise return salon or face to face
experience - Notwithstanding how customers and simplify the process of Websites: https://profile.uk.com
gorgeous they can look, you are redeeming awards, staff, quiz prizes, https://site.auditapp.uk.com
carrying your own personal brand. sports leader boards
Did you know that mobile device
15 - LashesLeft: Lash
Flower
Lash Flower: Step by Step
1. What you will need: glue dots, 5. I cut in half as that’s plenty for
double sticky foam tape, colour a flower, stick the piece of glue
lashes, thin tweezer, scissors, dot on the reverse side of lashes
empty lash tray. at one end.
2. Line empty tray with double 6. Starting from the opposite
sided foam to stick your finished end of glue dot, rest on finger
flowers to, ready for decorating and with the tweezer roll it
tight till you stick the end down
3. Get a lash strip and cut a neatly with glue dot.
small piece of sticky glue dot.
7. A flower.
4. Separate lashes from paper
strip, ensuring lashes are still 8. When placed on sticky foam
attached to tape. tape, you can decorate to suit
your lash art project.
Lashes - 16My Salon Journey
by Kristina Shepard
So, you’re doing well, fully booked day after day, month after month,
great! You’re suddenly thinking about that lifelong ambition about
Above: Putting in the
owning your very own salon or lash bar. Thinking how great it would
Kristina's
Dad & ground work
be to have your own business, name above the door, have a fantastic Brother Nothing happens overnight, all success
team of likeminded people creating stunning lashes every day and takes time to build and grow. You need
making you lots of money. to be busy with clients, I know people
who have opened a salon or lash bar
Sound familiar? This is exactly what What it takes when they are just starting out and it
I did. can be done but it’s actually a lot harder
I’m writing this one year after I did just in reality. Be prepared to work harder
Expanding into a salon and having that. I moved out of a tiny beauty room than anyone else, be the first in, last out
a team of your own isn’t for us all, and converted a huge 1000sqft space and work the hardest.
not everyone wants this and more into a luxury boutique spa & lash bar.
importantly not everyone has what it Love your clients. They are the ones
takes or can handle it. But no one really So, if you want a salon, and I mean who are supporting you financially and
gives proper advice, whenever I would really want this read on, and see if you allowing you to grow your business and
tell a salon owner I wanted my own can handle it. do what you love, without them you’re
salon they would look at me in shock nothing. You have to go above and
horror and say no! Don’t do it. Firstly, in order for this to work you beyond for them; they can always go
need to want it so badly that you somewhere else.
But why? struggle to sleep with the sheer worry it
might not happen, that’s how badly you Get busy with clients; you need to build
I couldn’t work this out what could need to want it. It needs to be a burning a loyal cliental. I was fully booked every
possibly be so bad. This was a childhood desire deep inside. day of the week for 3 years before I took
dream of mine, of one day having the plunge because once you have a
my own salon. This was something I never studied business and I didn’t salon the bills are thick and fast, you
I wanted more than anything in the do that well at school. Everything I’ve need to have cash in the bank to survive.
world and I worried that this might learnt about business and the process of
never happen for me. getting a salon has been self-taught and Depending upon location, size of
through finding amazing people in our building and if it’s an empty shell or
From the age of 13 all I wanted was my industry to look up to. an established beauty business already
own salon, at 21 I become self-employed (you will of course pay a premium for
with my beauty room and at the age of That is one of the most important such) will all be major determining
30 I had my own salon. things, to seek out people you massively factors of how much start up cash you
admire and have a successful journey require.
themselves.
17 - LashesGet yourself a great solicitor, with I had to get all the above done and from
Left: Before
robust business skills as you will need my experience it was a very complicated
Above: After
their negotiating powers. It’s imperative affair. If you are lucky it might be a lot
to make sure you read your lease and more straightforward depending on the
you fully understand every single word. shop you want. It’s incredibly stressful
as other parties such as solicitors,
You’re signing this not your solicitor, landlords and builders are all involved
so you need to understand it all. It can and timelines will and can be delayed
be like reading a foreign language and as a result.
make no sense to anyone but get your
solicitor to explain it in simple terms. There will be times you want to give up,
I actually started going grey during this
You might need planning permission, process, it was the stress, but you’ve
change of use, and the landlord’s come this far you have to keep going…
solicitor fees you may be liable for
depending upon the legalities involved.
@2726beauty
@ksla_london
Lashes - 18Ten reasons that are
Stopping Customers Returning
by Hanna Putjato
London Lash Professional
ĵĵ Illness, a no brainer but one that
people seem to always forget... If
Left: Bad
retention
3 Noisy Surroundings, there is
nothing worse for your client
you are showing signs of flu then when you should be paying them
do not touch your client. They will 100% attention and you are having
not thank you for making them conversations with members of your
sick! salon. If your salon or workspace is
ĵĵ Smoking before you see your client. very noisy, then make sure you have
Try to schedule your cigarette a quiet room/ space. Otherwise your
breaks so you have at least half an clients will not relax and end up leaving
hour to ‘air out’ before your next stressed.
client. Always wash your hands,
chew a piece of gum or take a mint. Just to recap:
Alternatively, electronic cigarettes
ĵĵ Be in a quiet room if possible.
don’t leave any unpleasant smells
ĵĵ Play sensual music that will help
1
at all.
Bad Retention, the first reason may your client relax.
ĵĵ Drinking coffee. Yes, we all love an
seem obvious: simply that their ĵĵ If you work with other people,
Iced Frappe from Starbucks on our
lashes are falling out. politely ask them to keep the
breaks but think before you drink!
volume down.
The client may not have followed the ĵĵ Eating strong smelling foods like
Below: Noisy ĵĵ Do not have private conversations
correct after care however this isn’t Garlic, Onions and Spicy Foods are
surroundings between you and your colleagues.
always the case. It could also be: no no’s! As well as Tuna and Fish in
general. If you really have to, make
ĵĵ Not enough glue was used sure to have a strong chewing
ĵĵ Not using the correct pre- gum afterwards and wear a mask
treatment (having traces of during the treatment.
make-up on natural lashes or not ĵĵ Not disinfecting your hands before
using a cleanser and primer before your treatment. Spend 30 seconds
applying the extensions) to use some hand sanitiser and
ĵĵ Incorrectly chosen glue (room clean your hands before starting
temperature, humidity and drying the treatment and if at any point
speed of the glue are all factors you during the treatment you need to
will need to take into account when sanitize again, then do so!
choosing your adhesive). ĵĵ Not wearing a mask (even if you
2
have good hygiene, some clients
Bad Hygiene, an extremely do not enjoy your warm breath on
obvious reason but one that people their face)
forget! Remember you are working
within close proximity to your clients We hope that we don’t have to mention
face; they DO NOT want to be smelling the obvious ones such as having a
coffee breath for 2 hours. Here are a shower and brushing your teeth. Also
few things to watch out for you may not keep in mind dental problems such as
have realised: cavities or plaque can cause bad breath
and stomach problems such as gastritis,
which can also cause unpleasant smells.
It’s always better to head to the doctor if
you feel like you are facing these issues.
19 - Lashes8 Bad Styling, one of the most vital
things about lashing is making
sure of the correct style for your clients
eye shape and also ensuring the lashes
are not too long or heavy for your clients
lashes. Not only is it very damaging to
their lashes, it doesn’t look very good
either.
ĵĵ Ask what your clients expectations
are. Your version of natural, may
be very different to theirs.
ĵĵ Make sure you choose the correct
4 Client Comfortability, It is
important that your client is as 6 Pressure When Applying Lashes.
This is a mistake a lot of eyelash
length, curl and thickness for your
clients lashes, eye shape and bone
comfortable as possible. After all they artists tend to make and the majority of structure.
are going to be lying there for around the time you may not even notice you’re ĵĵ Ask to see pictures of their day to
2 hours if not more and if it isn’t a doing it. day makeup routine, so you know
relaxing experience for them, chances what kind of look would suit their
ĵĵ Watch your hand placement on the
are they are not going to return. style.
clients face.
9
ĵĵ Ensure your bed is comfortable ĵĵ Never rest the tweezers on the Stickies, the dreaded stickies!
(Have a memory foam cover if eyepatches when isolating (the Something that is very damaging
possible) tweezers are very sharp. It is so for your clients natural lashes. Not only
ĵĵ Use an ergonomic pillow (We easy for them to poke through. It are they damaging, they can cause pain
recommend our London Lash could also increase the chances of and/or discomfort for your client. It is
memory foam neck pillow) adhesive fumes getting into eyes not a very nice experience.
ĵĵ Make sure your client has a blanket and resulting with a chemical
burn). ĵĵ Make sure you’re isolating
if they are cold.
correctly
ĵĵ Ask your client if they are ĵĵ Never lean on the client with any
weight. ĵĵ Lashes should NOT be stuck to
comfortable throughout the
neighbouring lashes
7
treatment (they may want to
readjust) Getting Distracted. There is ĵĵ Always take 10 –15 minutes at the
nothing more unprofessional then end of the treatment, to check your
ĵĵ Ask your client if they would like to
not giving your client your full care and work for stickies.
use the bathroom before you begin
attention during their treatment. You
10
and also make sure that you don’t
will be working based on appointments, No Availability, the last reason
need the bathroom yourself.
taking a certain amount of time, do may not be something you're
5 Unprofessional Work Space. If
your workspace looks untidy or
not waste it! Your client expects your
full focus and attention to make their
doing as a lash technician, but maybe
you just simply have no availability.
you’re not using professional products lashes as beautiful as you possibly can. However you don’t want your client
it’s going to be off putting before the This means: having to go elsewhere for their infills.
treatment has even begun. Remember
ĵĵ No replying to your messages ĵĵ Always ask your client if they want
first impressions are everything!
during the treatment (keep your to book their next appointment
ĵĵ Ensure your salon and work mobile phone on silent and in a before they leave.
station is ALWAYS clean, tidy and drawer somewhere). ĵĵ Don’t take on new clients if your
organised. ĵĵ Do not be having conversations too booked up to do their infills.
ĵĵ Use professional products such as with other colleagues and ask they
a ‘Glamcor Light’ and not just a stay out of your workspace whilst Be sure to sign up to our mailing list at
table lamp. you have a client. www.londonlashpro.com and follow @
ĵĵ Have a nice made bed before your ĵĵ Ensure your workspace is london_lash_pro for more tips, tricks
client lies on it. organised and fully stacked, so & products that will help you achieve
ĵĵ Any surfaces should be spotless, no you’re not looking for things. your lash goals.
food, no drinks, no stains and no
mobile phones!
Lashes - 20by Alena Skodic
Lash Inc. Senior Journalist
Work Efficient
Love Lash Collection
How to Make Your
You are tired at the end of the day, feeling unsatisfied and stressed
because your clients complain during treatments and want you to
work faster.
Have you ever thought about how your Of course you need a trolley where you Different organisers that help you to
Above left:
workplace envrioment can play a huge can store all your lash tools and find have order at your workplace
AS Lashes -
role? What is it we require in order to them quicker during the treatment. It
Head rest and
carry out our job as a lash artists? Put is very important you control your lash Lash Palettes that let you prepare for
under knee
simply, a bed, a chair, a trolley and a kit each morning and check if you have the treatment quicker.
support
lamp. enough tools (brushes, eyepatches and
so on) for the working day that lies Remember, a correctly organised
Above right:
ahead. Such practice avoids any time workplace saves your time during the
Let's talk about all lost during treatments searching for
Storage boxes
treatment. It further prevents you
these in details some tissues etc. from health problems and makes your
customers happy as they do not notice
To sit and work comfortably, a bed One of the most important things is a how the time flows and they wake up
should be height adjustable so we can good lamp. It should have cold white with amazing lashes.
sit high enough to see the eyelid and all light. And be so big that the light covers
the lashes without bending your back the whole of the workspace so your eyes All these things are important for me
or stretching your neck. Otherwise, will not be tired and you will not lose and for my husband, as he wants to
you either do not apply the lashes close your concentration quickly. It means make sure I stay healthy and happy
enough to the eyelid or you have back you will work faster. within the job I do. So he has developed
and neckpains as a result. The bed and improved some lash accessories for
should have a wide head part as we To make your work more comfortable me.
need a place to lean on and to store our and save the time during the treatment,
lash stuff during the working process. use different 'lash gadgets' and Let me introduce our Love Lash
accessories that make lash artist's life Collection, extraordinary lash tools for
A chair should be height adjustable too easier. extraordinary lash artists.
and have wheels. As we know, we should
change the position when we work. So if For example, using Lash and knee www.as-lashes.si
you use a chair with wheels, it is much pillows for the client. When the
www.lovelashcollection.com
more easier and quicker. client lies in a comfortable state, she
does not move a lot, probably falls alena_skodic_aslashes
asleep (the best variant for us) and
nothing disturbs you when lashing. Alena Skodic
21 - LashesBlack or brown lashes can sometimes be just too boring for everyday
wear. Lash art is one thing and we all really enjoy looking at the
creations that lash artists create for competition and posters. By
adding some colour for every day wear is that one thing that can
Colour Lashes
take lashes to a whole new dimension.
Clients are usually afraid that colour It can be easier if you do one layer at the
lashes will be just too much for them time. For example, I applied the bottom
by Tina Smolič
but when done correctly, colour lashes layer first with all purple lashes, then AS-Lashes trainer, Croatia
can enchance natural beauty and eye second layer of pink and light violet at
colour. the top. That way, my client got purple
lashes to enchance her natural brown
When adding colours in our work, we eye colour and a splash of pink that she
should be careful that we follow some realy wanted. If I put on only pink ones
rules. It is good to know that blue is or many pink lashes at the bottom layer,
great for brown and blue eyes, purple she could have looked like as if she had
for green and brown and green for hazel been crying which is a look we most
eyes etc. Transparent or black glue, that definitely dont want!
is really your choice.
We should be careful when choosing
Prepare your mapping. If you are colours like pink or red for example,
aplying colours in layers, it might and it's a good thing to mix them with
be a little easier for you to draw and colours that enchances the natural eye
write everything in your map. In my colour. Applying them in layers gives
particular case, my client was a blonde it that extra special effect. Be creative,
girl with brown eyes who does not wear play with colours and don't be affraid to
too much make up on a daily basis and use them. After all, eyelash exstentions
she wanted me to put some pink colour are a substitute for make up anyway so
in her black volume set. I used purple, why not put a bit of colour in them.
pink and light violet lashes.
Lashes - 22“Makeup Mandy”
by Nikki Huber
“Add-on” Products, Hence, Increased NH: “Makeup Mandy!” I love it! Let’s me after working with them on set as a
Above:
Revenues… But Mainly, Her Passion just start here, how did your nickname makeup artist. I quickly realized how
Makeup
For the ART! come about? lacking the lash industry truly was.
Mandy
Every item in the LAshX line solves an
As mother, wife, celebrity lash artist, MM: I found makeup to be a passion at actual issue I was experiencing either
lash trainer, industry speaker to beauty a very young age and started working as a lash consumer myself, salon owner
retail product developer professionally as a makeup artist at the and lash artist. Each new product
age of 16. The nickname was just that, whether it be for professional use or at
And Entrepreneur; “Makeup Mandy” my friends would refer to me as Makeup home use, I created out of a personal
has proven herself to be a major force in Mandy or MM so when I opened my need.
the Lash, Makeup, and Beauty Industry. first salon in 2006 on Melrose Avenue
in West Hollywood, California, Makeup NH: I remember you telling me
To add to her armory she is also Mandy Eyelash Bar and Makeup Studio when we first met that part of your
centrally located in one of the world’s was the name I went with. formulations you help create with
most competitive and saturated ‘beauty’ chemists are due to some personal
markets namely West Hollywood/ NH: How long have you been in the issues involving allergies and health
Beverly Hills, California. When I first industry, and at what point did you issues that were very close to your
met Mandy I immediately felt a deep know you wanted to expand your heart. I myself suffer from the Systemic
connection in both an intuitive and brand, which started with you as an Lupus Erythematosus and multiple
business level. artist, to develop your own brand of allergies, and I was intrigued by your
professional and lash safe aftercare thought processes in your LAshX retail
The motivation I hope that you gain and makeup products? For both products.
from this interview is how a one wholesale and direct to consumer
woman who wears so many hats, like purchasing… Can you share your personal journey to
Makeup Mandy, can also successfully product development?
run her own product development and MM: I am not an entrepreneur at least
distribution business. not a born one. I’m truly an artist at MM: Allergies are a huge problem in
heart, meaning I never had a grand the industry. I had a lot of clients start
I was intrigued by her ‘clean’ beauty business plan of developing products or developing allergies eventually having
philosophy in which I share a mutual expanding for the sake of profits. Quite to stop wearing lashes. When I would
interest with my own organic company, the opposite. I discovered eyelash call my product manufacturers they
Endure Beauty. She is paving the wave extensions in 2004 at an IMATS trade told me it was the cyanoacrylate and
for so many lash artists and product show. Back then they were new. There when I developed the allergy from
developersin the ever-growing lash were no classes yet just a DVD with overexposure, I was told not to wear
extension industry! ENJOY! subtitles and hard pokey loose lashes, them anymore. I decided to do more
but I immediately fell in love with the research and speak with actual medical
With Love, Endure in Pink! XX service. I loved how lashes could change adhesive chemical engineers. What I
a person’s entire look, yet still appear learned was that there are many grades
completely natural. I opened Makeup of cyanoacrylate - industrial to medical.
Mandy Lash Bar in 2006 and started Our allergies were in fact sensitization
with 13 clients a day 6 days a week. from toxic VOCS (Volatile Organic
Many of my celebrity clients followed Compounds-Fumes). When curing,
23 - Lashesthe adhesives I was using produced NH: Where do we see “Makeup Mandy”
Above and
formaldehyde. I also learned there in five years?
right:
were medical cyanoacrylates used in
Makeup
our bodies that were made to not cause MM: In five years, I think the lash
Mandy
allergies or sensitivities. All our LAshX industry will have come a long way.
products are “clean” meaning we don’t Clients are already seeking healthier
add any toxins or parabens, surfactants, cleaner beauty products and that will
surfactants, oil or glycol… affect our industry more and more.
I plan to continue to help empower
NH: What increased revenue averages women in their business, improve
have you noticed from adding on your lash education, develop more quality
lash aftercare and makeup brand? products, and make huge positive
ecological impacts on the lash world.
MM: For me educating clients and Our international distribution is
selling the proper aftercare is less rapidly growing, and we are developing
about short term profits and more new innovations daily. This work is my
about long term results. Yes, we make passion!
money off the aftercare, but my clients
save time and money by using the “Make-up Mandy” has had this industry
proper products. With LAshX, lashes embedded in her soul since her pre-
can last 6-8 weeks between fills. This teen years! If you have interest in Mandy Jacobellis
means LAshX pros can charge more attending any of her training classes
CEO LASHX
per hour, but clients save time and or are interested in ordering any of her
money coming half as often. Their “clean” lashing products, her contact
www.lashx.pro
natural lash health improves, and they information is below! XX Bit.ly/lashxlive
are more likely to be a client for life. 310-855-3305 x 701
Also, word of mouth travels quickly
when your lash extensions last twice as
long as the competition. It’s also a way
for our partners to differentiate their
businesses and not have to compete on
price.
Lashes - 24Customer Service and Building Brands
by Katie Gross
As an active member of different lash forums and groups, I often see reference it and follow up at their next
lash artists and other industry techs ask others how they can build appointment.
their businesses. They will say at one point their business was busy
and it has calmed down and they’re not sure what to do or what went I adhere to my ‘LASH Rule,’ an easy to
wrong. remember acronym, to ensure I have
covered my bases:
Or they will say they are having a hard Do any of those customer service
time getting their business off the
ground. I see recommendations to offer
big discounts or even free services, to
experiences stand out as great, terrible,
or even mediocre? How did it make you
feel?
L – Livelihood: What do they do for
a living?
pay for Facebook and Instagram ads, to
invest in a state-of-the-art lash bed, to
post better photos on social media with
How often do you experience
exceptional customer service, the kind
A – Aspirations: What are their
passions and dreams?
just the right hashtags and filters, etc.
Phew! It’s exhausting.
of service you want to share with others
and bring back to work as an example of
a great approach?
S – Satisfaction: What brings them
joy and fulfillment? Are they a
part of any clubs or groups? Do they
enjoy traveling or follow sport?
While all of these suggestions aren’t I’m not telling you exactly how to
necessarily wrong, they all have their
own time and place.
do it, but rather to get you to think
subjectively on how yours could
improve. Trust me, there’s always room
H – Household. Do they have
a family at home? Are they
married, engaged, or single and swiping
The question I’d like to ask them for improvement! left? (Tinder joke!)
before they start investing money on
advertising and giving away the cow for Extraordinary customer service starts Demonstrate genuine interest in your
free is: with relationship building. Build customer; people know when you’re
relationships that help you to build being fake. Hand over the spotlight
How is your customers experience your business success. Hear me to the client and make it real; this
within your business? Those clients when I say this: Listen more than you is about them, not you. Be invested
you do have, are you offering them top- talk. I believe we were given two ears and interested in their responses and
notch service that knocks their socks and one mouth for a reason. You will always be sincere. If you meet your
off? Are they sharing their experience demonstrate more empathy with your customers’ expectations, you’ll satisfy
with their friends? ears than with your mouth. Listening your customers. If you exceed their
is the fundamental interpersonal skill expectations, you’ll really wow them!
Because nobody raves about average. for value-added customer service Your personal relationships with
experiences. customers grow as you invest time with
Customer service is about creating an them, listen, and demonstrate genuine
experience so wonderful, which makes Have you ever heard of the 80/20 rule? concern for their welfare.
your customer so happy, that your It can pertain to many different aspects
competitors are left in the dust! I know, of our businesses and can easily be Ask yourself, “What can I do to make
it’s such an evil plan! Your customer applied here: listen 80% of the time and their day better?” Then give them all of
service has to be better than ordinary speak only 20% of the time. the feels.
– it must be extraordinary. You must
deliver service that is both consistent You can come up with your own Katiegross@
and trustworthy. fundamental questions you’d like to
LashArtistBox
ask each customer to build a close
A customer you keep is one you don’t relationship with them.
www.lashartistbox.com
have to find! @lashartistbox
I have a mental list of things I like to
Let’s think about the last time you were learn about each guest to help build off
a customer of another business. This of. Once I have the information I need,
could have been a trip to your local I make a note under the clients name
supermarket, a salon, or a restaurant. in my computer system so I can always
25 - LashesYou can also read
