FINAL PROGRAM OCTOBER 27-30, 2019 PORTLAND, OREGON - INTRODUCING...CAPTAIN CONTENT! - LAVACON
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Introducing...Captain Content!
Final Program
October 27–30, 2019
Portland, Oregon
Welcome to the 2019
LavaCon Conference
on Content Strategy and Technical
Communication Management
LavaCon® is a gathering place for content strategists, user experience designers,
documentation managers, and other content professionals.
Our Mission: To help organizations increase revenue and decrease costs by solving
content-related business problems.
It’s one thing to hear people talk about content strategy and usability; it’s another to
meet peers who are successfully doing it. Our speakers are practicing industry
professionals who are eager to share their best practices and lessons learned—both what
worked and what didn’t.
Choose from more than 70 sessions and workshops on how to plan, execute, and
manage enterprise content development projects.
Ready for three days of great sessions, amazing food, and plenty of opportunities to
network with your peers? Welcome to Portland!
Jack Molisani
Executive Director To Connect to WiFi
The LavaCon Conference
1. Connect to Hilton Meeting Room
2. Launch your browser or open a tab in your browser.
The access page loads.
3. Enter access code LavaConPDX (case sensitive).
No app needed!
Our website is responsive! Simply view lavacon.org
and the site adapts to your device. Or chat with
other attendees on Slack: bit.ly/lavacon19slack
Tweet about us!
#LavaCon #PDX #HiltonProtland
facebook.com/LavaCon
Conference Evaluations
Share your feedback about the speakers, sessions,
twitter.com/LavaCon and overall conference. See the back cover of this
program for quick links.
vimeo.com/LavaCon
Contents
Invitation to join the Slack
Schedule at a Glance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
conversation:
Sponsors and Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
bit.ly/lavacon19slack
Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Schedule at a Glance
Sunday, October 27, 2019
8:00– Registration and Coffee (breakfast on your own)
Pre-Conference Workshops
Seating is limited and based on availability.
Skyline II Pavilion West Forum Broadway I/II Council Broadway III/IV Pavilion East
8:30–Noon Immersive Present Like a Design To Make Your How to Write Building Cross-
Design: A Pro! Thinking Chatbot Smart, for Reuse Functional
Practical Leah Guren, Workshop You Need to Regina Unified
Approach to Owner/ Andrea Ames, Feed It Right: Preciado, Content
VR Storytelling Operator, Cow Content How to Write Senior Content Experiences
Andrea Zeller TC Experience for Chatbots Strategist, Toni Mantych,
and Nadine Strategist, Idyll Alex Masycheff, Content Rules Senior Director
Anglin, VR Point Group CEO, Intuillion of Product
Content Ltd. Content,
Strategists, ServiceNow,
Facebook and Kim Viano,
Content
Strategist,
ServiceNow
Noon–1:00 Special Adobe Lunch on your own
TechComm
1:00–5:00 Workshop Immersive Present Like a Design When DITA Managing Mad Skills:
Design: A Pro! Thinking Meets Writing Teams: Hacks that
Part 1: Multiply Practical (continued) Workshop Markdown Inner Boost Your
Revenue Approach to (continued) Alex Jitianu Management Content
Impact by VR Storytelling Software Matters! Strategy
Implementing
a Winning (continued) Architect, Barry Saiff, Masa Zokaei,
Content Syncro Soft/ Founder and Senior UX
Strategy Oxygen XML CEO, Saiff Content
Editor Solutions Strategist,
Part 2: Creating
Quality DITA Capital Group/
Content in Disney
FrameMaker
Part 3: Getting
Started with
the All-new
Adobe
RoboHelp in
Less than 45
Minutes
Lunch is
included in this
workshop.
5:00–6:00 Welcome Reception
Skyline Room, 23rd Floor of the Hilton
Sponsored by Saiff Solutions
2 Program subject to change without notice
Monday, October 28, 2019
7:30– Registration, Continental Breakfast (Grand Ballroom)
8:15-8:50 Welcome, and Content Impact Award Presentation
Jack Molisani, Executive Director, The LavaCon Conference
8:50–9:10 Be the Hero in Your Story!
Jen Schaefer, Head of Content Design, Netflix
9:10–9:30 Jump into the Unknown: Storytelling for Emerging Tech
Andrea Zeller and Nadine Anglin, VR Content Strategists, Facebook
9:30 Exhibit Hall Opens
Pavilion West Broadway I/II Grand Ballroom I Broadway III/IV Pavilion East
9:45–10:45 Let's Put Some Hey Turing: Are Herding Cats: Planning our End Measuring the Value
Strategy in Our Chatbots and Voice The Benefit of Game at Automation of Structured
Content Strategies! Assistants Ready for Unifying Content for Anywhere: A Story of Authoring and Getting
Kathy Wagner, Prime Time in Today's Customers Content and Tools the Budget You Need
Content Strategy Inc. Experience Richard Hendricks Strategy Stephani Clark,
Economy?Chad and Fawn Damitio, Kathy Clemens and Jorsek, maker of
Dybdahl, Juniper Networks Joe Zucker, easyDITA
Adobe Automation Anywhere
11:00–Noon Content Transforma- Easy-Bake Training: A Building a Unified Microcontent, How to Boost Review
tion: Serving the Right Mar Comm/Tech Product Content Chatbots, and and Collaboration
Content to the Right Writing Success Story Strategy Machine Learning: Efficiency in Your
People at the Right Anthony Vinciguerra Quentin Dietrich, What do They Mean Content Development
Time and Samantha Workiva for Technical Journey
Angela Browne and Barney, athenahealth Authoring? Amitoj Singh,
Dan Mehaffey, SAP Michael Hamilton, Adobe
MadCap Software
Noon–1:30 Living Salad Bar Lunch
1:30–1:50 The Heroes and Villains of Content Strategy
Alan J. Porter, Lead Content Strategist, [A]
1:50–2:10 Developing Your Organizational Power and Influence
Andrea Ames, Content Experience Strategist, Idyll Point Group
2:10–2:30 Three Steps to Customer Obsession
Sara Katz, Innovation Strategist, Intuit
2:30–3:45 S'mores Break and Vendor Demos in the Exhibit Hall,
3:45–4:45 Management as a Streamlining the Beyond Exclama- Beyond Dynamic: The Finally! End-to-End
Strategy Localization Process tion Points! Using New Frontier of Content Supply Chain:
Toni Mantych, with New Automation Tone to Make Content Publishing Is Here CCMS > AI-augmented
ServiceNow Jim Tivy, Bluestream Meaningful Joe Gelb, and Translation > CCMS
Database Software Susan Blue and Lawrence Orin, Publishing
Corporation Jasmine Probst, Zoomin Software Eric Kuhnen,
Facebook Astoria Software
5:00–5:20 Get in the Game-Creating Personalized Customer Experiences with a Unified Content Strategy
Wendy Richardson, Senior Vice President of Global Customer Service, MasterCard
5:20–5:40 This is not a manual. This is an experience.
Stefan Gentz, Global TechComm Evangelist, Adobe Systems
5:45–6:30 Networking Reception Sponsored by Adobe Systems
8:00– Live Storytelling Event
Kelly's Olympian Bar and Restaurant, 426 SW Washington Street (five blocks from the Hilton)
Revised October 22, 2019 3
Tuesday, October 29, 2019
7:00– Continental Breakfast, Exhibit Hall Open (Pavilion Ballroom)
7:30–8:15 Breakfast Thought Leadership Session: Connecting the Dots in Content Creation
Sharon Austin, Director of Digital Marketing Solutions, AMPLEXOR
Pavilion West Broadway I/II Grand Ballroom I Broadway III/IV Pavilion East
8:30–9:30 More than Microl- Virtual Reality: Adapt or Die: The Actualizing a Role- Enterprise DITA and
earning: How to Immersive Challenge of Digital based and Microsoft Word:
Create Agile Task- Experiences with Transformation Personalized Maybe We Should Get
based Learning Real-world Sarah O'Keefe, Documentation Portal to Know Each Other
Experiences Applications Scriptorium Publishing Kristine Murphy and Doug Gorman,
Todd Stone and Bruce Jill Knight, Margaret Collins, Simply XML
Cronquist, Dell Deloitte Digital Progress Software
Technologies
Education Services
9:45–10:45 Unified Content Beyond the Hero’s Content Strategy + Tidying Up: Clear Out Can I Reuse This?
Strategy in the Real Journey: Immersive Information Content Clutter and Helen St. Denis,
World Story-telling Through Architecture = Choose Joy Stilo International
Sharmila Rammohan, AR/VR Customer Success Christopher Hill,
LinkedIn, and Rebecca Nisha Burton, Amber Swope, DITA Data Conversion
Rhee, Thermofisher Reflective Brands and Strategies, and Darrell Laboratory Inc.
Design Reality Cypress, Tahzoo
11:00–12:00 Adaptive Content Creating Impactful Intelligent Content Without Context and Reuse in
Strategies in a Content for Immersive Microcontent: At the Borders: Using DITA Projects
Regulated World Technologies: An Point of Content Ontologies to Publish George Bina, Syncro
Cecil Lee, Eli Lilly, Education Revolution Convergence Content Created by Soft/oXygen XML
and Noz Urbina, Elise O'Brien, Rob Hanna, Different Depts. Editor
OmnichannelX.digital Beach Day Studios Precision Content Alex Masycheff,
Intuillion Ltd.
12:00–12:45 Lunch (Pavilion Ballroom)
1:00–1:20 Let's Get Personal
Megan Gilhooly, Vice-President Customer Experience, Zoomin Software
1:20–1:40 Rage Against the Machine: Overcoming the Four Main Barriers to Content Strategy Success
Noz Urbina, Founder, OmnichannelX.digital
1:40–2:00 This Time with Feeling: Bringing the Arts and Humanities to Tech
Jonathan Foster, Principal Content Experience Manager, Microsoft
2:00–3:15 Chocolate Break and Vendor Demos in the Exhibit Hall
3:15–4:15 When Content Meets Why AR/VR Sucks—If Unifying Distri- Using Open Source DITA Worst Practices:
Medical: Do You Need You Don't Do It Right buted, Siloed Internal Structured Authoring The Sequel
a Crash Course for Joshua Young, Content at Salesforce Tools to Set Your Keith Schengili-
That Crash Cart? Design Reality Kameran Kashani and Content Free Roberts,
Leah Guren, Deepa Aswani, Barry Grenon, IXIASOFT
Cow TC Salesforce Genesys
4:30–5:30 Who Are You Talking Thousands of Words, The Three Kinds of The Quest for Truly Using Knowledge
To? Using Personas To One Brand Voice: Style Hidden Content Silos Personalized Search Models, Metadata, and
Create Unified Guides, Content and How to Eliminate Fabrice Lacroix, Decision Trees to Keep
Content Experiences Workflows, and AI May Them Fluid Topics Your DITA Content
Donna Barkson, Habib, Michael Andrews, Smart
State Farm Qordoba Kentico Software Charles Andrews,
Ovitas
6:00–6:30 Chinese Dragon Parade to Dinner Locations
7:30– Annual Karaoke Night
Kelly's Olympian Bar and Restaurant, 426 SW Washington Street (five blocks from the Hilton)
4 Program subject to change without notice
Wednesday, October 30, 2019
8:00– Continental Breakfast (Pavilion Ballroom)
Pavilion West Broadway I/II Grand Ballroom I Broadway III/IV Pavilion East
8:30–9:30 Building an Effective Preparing for the Using Style Guides Trends in Taxonomy Your Content
Business Case in a Evolution of Online to Achieve Content Dawn Stevens, Nightmare!
Real Practical World Content Delivery Collaboration and Comtech Rhyne Armstrong,
Alexander Lum, Scott Youngblom, Consistency Cisco Systems
Ciena Oberon Technologies, Elizabeth Fraley,
Inc. Single-Sourcing
Solutions
9:45–10:45 Laying a Fast Track to Planning for Real-time Building the Next From RFI to ROI: How Using Checker
Success: Experiments SME Content Generation Tech Docs to Document the Software for Clear,
in User Onboarding Collaboration Portal Return on Your CCMS Concise, and
Daniel Foster, Chip Gettinger, Jerry Thorner, Investment Consistent Content
TechSmith SDL Ultimate Software Deb Bissantz, Berry Braster,
and Jim Edmunds, Vasont Systems Etteplan
Ingeniux
11:00–Noon From “Content Don't Let Other All I Ever Needed Beyond Accuracy: A Breaking Up the
Person” to Content Creators Steal Your to Know About Tech- New Model for Getting Content Bottleneck:
Designer: Helping Technical Content Comm Management I Meaningful and How to Get Real Value
Teams Make Data- Thunder! Why You Learned From Actionable Customer from Component
Driven Decisions Need to Consider Becoming a Parent Feedback Authoring
Melinda Belcher and Google Search Mordy Kirsty Taylor, Yoel Strimling, Paul Trotter,
Robin Wellington, Oberstein, RPMGlobal CEVA Inc. Author-it
MasterCard Rank Ranger
12:15–1:00 Closing Panel Discussion: The Future of Content
Lisa Peyton, Immersive Strategist, Intel (Moderator)
Susan Blue, Content Strategist, Facebook
Jill Knight, 3D Designer, Deloitte Digital
Bryan Rhoads, Senior Consultant, Filter
Sean Lane, Principal, Technology, pointb.com
Stefan Gentz, Senior Worldwide Evangelist, Technical Communication, Adobe
Meridel Walkington, Senior Content Strategist, Firefox UX, Mozilla Corporation
Wednesday AR/VR Workshops (Park Room)
8:30–Noon Let's Play! Discover How Some Companies are Using AR/VR
PTC, Etteplan, Reflective Brands, Torch3D
1:15–4:15 Content Strategy for AR/VR
(includes Coordinator: Kit Brown-Hoekstra
grab-and- Moderator: Joshua Young, Reflective Brands
go salad
lunch) Speakers: Rob Bannerman, PTC; Berry Braster, Etteplan; and Nathan Bowser, Torch3D
Revised October 22, 2019 5
Wednesday, October 30, 2019 (continued): Post-Conference Workshops
Pavilion West Broadway I/II Forum Broadway III/IV Pavilion East
1:15–4:15 Content in the Age of Developing Empathy Bring Your Doc and Yes, You Can Have It Creating a Content
(includes Machines: Incorpor- for Your Audience We Provide You Video! All! Technical Playbook to Bridge
grab-and-
go salad ating Controlled Angela Browne, SAP Wouter Maagdenberg, Accuracy and the Gap between
lunch) Language into Your TXTOmedia Marketing Pizzazz Marketing and UX
Content Strategy Elizabeth Fraley, Writing Teams
Katherine Brown- Single-Sourcing Morgan Quinn,
Hoekstra, Comgenesis Solutions ServiceNow
8:00– Closing Social Tweetups: #PubCrawl
#CraftBrews
#CoffeeHouseMusicAndPoetry
#OpenMicImprovJam
#Immersive (for AR/VR)
#GroundKontrol (bar and video game arcade)
Other Rooms
Galleria South Golf Room (sponsored by TransPerfect companies Vasont and Astoria Software)
Park Room Quiet Room (sponsored by Jorsek, makers of EasyDITA) (Mon and Tues)
AR/VR Workshops (Wednesday)
Cabinet Suite Mother's Room (See Registration Desk for reservations)
(3rd Floor)
Boardroom East Exhibitor Meeting Room (See Char for reservations)
(3rd Floor)
Boardroom West Exhibitor Meeting Room (See Char for reservations)
(3rd Floor)
Plaza Suite Conference office and luggage storage (Wednesday)
6 Program subject to change without noticeMeeting Room Maps
Revised October 22, 2019 7Sponsors and Exhibitors
Many thanks to this year’s sponsors and exhibitors!
Diamond
Sapphire
A T R A N S P E R F E C T C O M PA N Y
Platinum
Gold
8 Program subject to change without noticeLavaCon loves a parade!
We danced with a jazz band in a Second Line Parade
down Bourbon Street in New Orleans. We strutted our
stuff on Fremont Street in Las Vegas. And now, in
Portland, we're having a Chinese Dragon Parade! Help
carry a colorful dragon from the conference hotel to an
evening of networking and Kamikaze Karaoke.
At LavaCon, you don't watch the parade. You are the
parade!
Don't miss the fun!
How did you like LavaCon?
We love feedback! How did we do? How were the sessions? Did you enjoy the speakers? What did we do well?
Are there any improvements you’d like to share? Tell us by accessing the evaluations at the links or through
the QR codes provided below.
Speaker Feedback Overall Conference Feedback
bit.ly/lavacon19 bit.ly/lavacon19pdx
Thank you for making LavaCon awesome!
facebook.com/LavaCon
twitter.com/LavaCon
vimeo.com/LavaCon
bit.ly/lavacon19slack
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Executive
Media
Revised October 22, 2019 9LavaCon 2019 Exhibit Diagram
Pavilion Ballroom E & W
Broadway Room I/II & III/IV Networking Lunch
Networking Lunch Breakout Session
Breakout Sessions
41 1
2
40 39 38 37 36 35
33 34
31 32
44 4 30
42 11 20 25
43 5 29
12 19 24
6 10 28
13 18 21 23
9 27
3 7 14 17
22
8 26
15 16
Elevator and Stairs Registration Desk
to Grand Ballroom Level (Tues. and Wed)
(General sessions and
other breakouts)
10 Program subject to change without noticeExhibitor Hall Booth Locations
Revised October 22, 2019 11The
LavaConConference
October 25–28, 2020 New Orleans, LA
BOGO registration for LavaCon 2020 is now
open. Register by 10 January 2020 and
bring your boss or colleague for free!
LavaCon.org/2020You can also read
