Floor trends Visualizer Tools

 
Floor trends Visualizer Tools
floor
      November 2017

                                                       trends             ■ Visualizer Tools
                                                                          ■ Top-Notch Transitions
                                                                          ■ 5 Ways to Win at Retail
The Authority on Residential and Commercial Flooring

                                                               February
      floortrendsmag.com
Floor trends Visualizer Tools
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Contents                                                                   november 2017 + vol. 19, no. 11

                                                                                                                                                 On the Cover: Relaxing patterns and tones
                                                                                                                                              define Mohawk Group’s Serenity Collection of home
                                                                                                                                              and commercial carpet tile. See more from Mohawk
                                                                                                                                                                on page 40.

                                                                                                                                                         Features
                                                                                                                                                         5 Ways to Win at Retail
                                                                                                                                              20
                                                                                                                                                         By Sunil Taneja

                                                                                                                                                         Top-Notch Transitions
                                                                                                                                              24         By Tanja Kern

                                                                                                                                                         Design Made Easy
                                                                                                                                              30         with Visualizer Tools
                                                                                                                                                         By Danielle Clair Simpson
                                                                                                                                 24
                                                                                                                                                         Reimagining Wood
                                                                                                                                              36         with Jamie Beckwith
                                                                                                                                                         By Danielle Clair Simpso

                                                                                                                                                         Industry Q&A: Cynthia Hubbell,
                                                                                                                                              40         Mohawk Group
                                                                                                                                                         By Tanja Kern

                                                                                                                                  20                     Columns
                                                                                                                                                         + Departments
                                                                                                                                              6............Editorial
                                                                                                                                              10..........Let’s TalkFloor
                                                                                                                                              14..........News
                                                                                                                                              18..........New Products
                                                                                                                                              44..........Contractor’s Corner
                                                                                                                                              48..........Message to Marketers
                                                                                                                                              50..........Ad Index

                                                          30                                                                      36
FLOOR TRENDS (formerly National Floor Trends) Volume 19, Issue 11 (ISSN: Print 2168-0051 and Digital 2168-006X) is published 12 times                   Digital
                                                                                                                                                            Exclusives
annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333.
Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to
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(includes GST & postage); all other countries: $190.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2017, by BNP
Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the
publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional
                                                                                                                                               • Buddy Wisdom: Attitude is Your
mailing offices. For SINGLE COPY SALES OR BACK ISSUES ONLY: contact Ann Kalb at (248) 244-6499 or KalbR@bnpmedia.com.                            Success to Selling
POSTMASTER: Send address changes to: FLOOR TRENDS, P.O. Box 2145, Skokie, IL 60076.
Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns                                                       • Trending Transitions
(Canada) to IMEX Global Solutions, P.O. Box 25542, London, ON, N6C 6B2.
Change of address: Send old address label along with new address to FLOOR TRENDS, P.O. Box 2145, Skokie, IL 60076.
For subscription information or service, please contact Customer Service at: Phone: (800) 952-6643 Fax: (847) 763-9538.

4         November 2017 + floortrendsmag.com
Floor trends Visualizer Tools
Consumer Insight                                                 #1   Shaw Solution
 EVERYONE IS BECOMING                                                  TRUACCENTS
           A DESIGNER
                                                                       TruAccents is a collection of
 Consumers today are finding interior                                  breathtaking carpet styles featuring
design inspiration everywhere and are                                  bold patterns, loops, accents and tonals
constantly exposed to the latest style                                 paired together with hard surface
trends through social media channels                                   visuals on a single display, making the
                  like Pinterest and Houzz.                            design process easy. Consumers can
                                                                       choose from an extensive variety of
     Source: 2016 Floor Buying, Sizing & Qualitative Research
            Study, independently conducted and proprietary.            today’s most popular styles in a range
                                                                       of price points to curate their own
                                                                       signature look.

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              Carpet | Resilient | Hardwood | Tile & Stone | Laminate | shawfloors.com
Floor trends Visualizer Tools
EDITOR’S LETTER                                  BY TANJA KERN CHIEF EDITOR            floor
                                                                                            trends
                                                                                            For subscription information or service, please
                                                                                            contact Customer Service at:
                                                                                            Phone: 800-952-6643 Fax: 847-763-9538
                                                                                            Email: floortrends@omeda.com

                                                                                            Corporate Office:

                                CREATING
                                                                                            2401 West Big Beaver Road, Suite 700
                                                                                            Troy, MI 48084
                                                                                            Phone : (248) 362-3700, Fax: (248) 362-0317

                                a New Reality                                               Group Publisher: David Madonia
                                                                                            MadoniaD@bnpmedia.com

                                                                                            Associate Publisher
                                                                                            N.E. & Mid-Atlantic: Keith Parry
                                                                                            (973) 248-6097 • ParryK@bnpmedia.com

                                                                                            Advertising Manager: Western
                                                                                            Janelle Minghine
                                                                                            (734) 340-5211 • MinghineJ@bnpmedia.com

V
                                                                                            Advertising Manager: Southeastern
                                                                                            Santiago Montero
                                                                                            (917) 482-3800 • MonteroSantiago@gmail.com
                irtual reality (VR) or        before every stepping foot into a store
                                                                                            Group Editorial Director:
                augmented reality (AR)        or showroom, VR and AR technology             Tanja Kern
                                                                                            KernT@bnpmedia.com
                seem like magic. The          are game changers. A retailer or manu-
                technology that was once      facturer can present a lot of options to      Senior Editor: Michael Chmielecki
                                                                                            ChmieleckiM@bnpmedia.com
                mysterious and novel          clients in a short amount of time, giv-
                                                                                            Managing Editor: Danielle Clair Simpson
has emerged from computer labs and            ing them a sense of ownership. It also        ClairD@bnpmedia.com
research facilities to become part of         allows the retailer or manufacturer the
                                                                                            Group Digital Editor: Morgan Laidlaw
everyday life.                                chance to connect with their client on        LaidlawM@bnpmedia.com
   While VR places you in a virtual           another level; they are providing tools       Editorial Director, TalkFloor: Dave Foster
world, AR places virtual objects onto         that the client can’t get anywhere else,      DaveFoster@talkfloor.com

the real world and lets you interact with     and they will learn to rely on them to        Senior Art Director: Rick Arvidson
                                                                                            ArvidsonR@bnpmedia.com
them. You may have downloaded a few           help their decision making.
apps onto your smartphone that use              Home furnishings retailer Ikea has          Production Manager: Jennifer Allen-Wise
                                                                                            Allen-WiseJ@bnpmedia.com
the technology, most notably Snapchat,        been experimenting with how virtual
                                                                                            Marketing & Trade Show Manager:
which pioneered AR in the social media        reality experiences will help their cus-      Valsa Terron-Khan
space with its popular puppy, deer and        tomers make more informed choices.            Terron-KhanV@bnpmedia.com

flower crown selfie filters, which it calls   In September, the retailer introduced         Corporate Reprint Manager: Jill DeVries
                                                                                            (248) 244-1726 • DevriesJ@bnpmedia.com
lenses. Earlier this year the company         Ikea Place, an AR app that lets consum-
introduced a set of rear-camera lenses        ers experience, experiment and share          List Rental Sr. Account Manager: Kevin Collopy
                                                                                            (402) 836-6265 • Toll Free: (800) 223-2194 x684
that place virtual objects, like Bitmoji      popping Ikea products into any space.         Kevin.Collopy@infogroup.com
avatars, in the real world using the app’s    Everything is 3D and true to scale so you     Sr. Account Manager: Michael Constantino
camera.                                       can see if it’ll fit.                         (402) 836-6266
                                                                                            Michael.Constantino@infogroup.com
   But VR and AR aren’t all fun and             “Augmented reality and virtual real-
                                                                                            Online Development Director: Nikki Smith
games; they are remarkable tools for          ity will be a total game changer for retail   Directory Development Manager: Erin Mygal
the flooring space. Not only are project      in the same way as the internet. Only         Audience Marketing Coordinator: Emily Clemens
                                                                                            Corp. Integrated Media Manager: Megan Neel
specifiers and consumers able to visual-      this time, much faster,” said Michael         Audience Audit Manager: Anna C. Silvestri
ize spaces and try out different materials,   Valdsgaard, leader digital transformation     Single Copy Sales: Ann Kalb
colors and textures, they can immerse         at Inter Ikea Systems.                        kalbr@bnpmedia.com

themselves and get a feel for how the           In this month’s issue, Managing Editor      Corporate Directors
                                                                                            Publishing: John R. Schrei
space changes with modifications to the       Danielle Clair Simpson explores the AR        Corporate Strategy: Rita M. Foumia
flooring.                                     and VR technologies being explored in         Creative: Michael T. Powell
                                                                                            Events: Scott Wolters
   That’s priceless on many accounts.         the flooring space. It’s a new reality, and   Finance: Lisa L. Paulus
From the manufacturer’s perspective, it       we have a front-row seat. ft                  Information Technology: Scott Krywko
                                                                                            Human Resources: Marlene J. Witthoft
is allowing them to create more room                                                        Production: Vincent M. Miconi
                                                                                            Clear Seas Research: Beth A. Surowiec
scenes and marketing tools without
the time and expense of building live
sets to photograph. For consumers and
architecture and design specifiers, who
                                                                                            BNP Media Helps People Succeed in Business
are doing more research on their own                                                                with Superior Information

6     November 2017 + floortrendsmag.com
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Let’s taLkFLoor                                                                                                         By Dave Foster

Canada nufloors
shifts into High Gear

C
          anada Nufloors is      their individuality with             consider ourselves more               worked with the general
          a retail group with    the Nufloors group taking            of a marketing group.                 manager.
          a unique structure     responsibility for marketing,        Our focus is really on                  The board then decided to
and a group that has shifted     website development,                 creating marketing and                form subcommittees which
gears over the past year         branding and with a great deal       branding as well as business          are: the supplier commit-
or so to make sure all of        of the decision making being         development. We do some               tee, recruitment committee,
its cylinders are firing at      left up to the membership. In        group buying but it’s not             branding/marketing com-
maximum efficiency. The          fact, the organization is run by     our focus.                            mittee, technology commit-
group has arranged itself in a
way that is quite uncommon
in this industry because it
replaced its general manager
with a board of directors
that is made up of its retail
members, placing them at
the center of developing
a direction and specific
programs and managing the
day-to-day business.
   We had the opportunity
to sit down with Cynthia
Dean, the group’s director
of accounting and member
services, and learned more
about this organization and
its way of doing things. You
can listen to this interview
at floortrendsmag.com
then click on podcasts. The      A selling point for Nufloors is that retailers can maintain their independence while tapping into marketing
                                 and business support from fellow members.
following is excerpts from
that interview.
                                 a board of directors, which is         TF: Tell us more about              tee and finance committee,
   TF: To make sure              elected from its members.            the structure of the                  and staff works with board
we are all on the same                                                Nufloor board of directors.           members.
wavelength, tell us about          TF: Can we draw a                    Dean: We set up this                  We feel that members are
Canada Nufloors group.           distinction between                  system about two-and-a-half           the ones closest to the business
   Dean: The group celebrated    Nufloor and what would               years ago when we decided             and when someone comes up
its 10th anniversary the         normally be defined in               to get away from having a             with an idea, it’s discussed by
year before last. It’s really    this industry as a buying            general manager in favor of           everyone. The arrangement
a group of independent           group?                               having the organization run           seems to be working very effi-
retailers that have come           Dean: We don’t                     by a board of directors. We           ciently for all of the members
together. The really important   consider ourselves a                 have always had a board of            and there are no plans to initi-
element is that they keep        buying group; instead we             directors but previously they         ate any changes.

10     November 2017 + floortrendsmag.com
TF: It also sounds very        and post special sales they
interesting operating
without a general manager.
                                 are holding, we also provide
                                 special graphics to support      WOOD MOISTURE METER LINE
  Dean: It is, but again,        those sales. Members also
what we have learned is that     have the ability to update
by having the board in place,    their specials as frequently
because they are the actual      as they desire. The specials
store owners and really          pages are formatted so they
understand the business          can be search by category.
better than anyone else, their   Many of our stores have
expertise is valued highly by    been extremely successful
the entre group. The concept     with this feature. It provides
has worked out really well.      a real call to action when
                                 consumers visit our site.
  TF: Talk about
recruitment of new                 TF: In this the digital
members.                         age, I see a retailer’s
  Dean: Previously we were       website as an extremely
not extremely successful at      important element of the
recruiting new members. In       entire business.
setting up the recruitment         Dean: Our retailers
committee we were able to        depend on the website
discuss the advantages we
are able to offer in terms of
                                 realizing that customers
                                 start the shopping process
                                                                  CONCRETE MOISTURE TEST
value to new members and         online. We make sure that
we feel that we have a great     all members come up at
package to demonstrate           least first or second on a
to prospective members           Google search for their area.
the advantages of joining        It’s extremely important for
Nufloor. The entire program      us to manage search engine
has worked out very well.        optimization.

  TF: One of the recent            TF: What are the prime
features that the group has      elements that you feel are
launched is a new website.       absolutely necessities for
Tell us about that.              an effective website?
  Dean: The website has            Dean: Customers are
been up now for more than        definitely looking for
a year and we go through it      images and references and
periodically and revamp it.      one of the factors we feel
One of the great advantages      very strongly about now is
with the site is that it is      making sure that reviews
controlled to a large extent     are included as well. This
by the members, in that they     area has been a challenge for
can change their homepage        some of our stores; being

                                                                  floortrendsmag.com + November 2017   11
Let’s taLkfLoor

confident enough to ask              eventually take it over. This           TF: What are your                 TF: It appears that
a customer to put reviews            group helps us gain insight           thoughts as to retailer’s        service is at the center of
online. We are aware that            into the technologies and             mindset about joining a          building a retail business.
the first thing prospects do         discovered and use as well as         group?                           What are your thoughts on
in the demographic we are            the ad messages they would              Dean: The bottom line is       service?
aiming at is to get online,          respond to. The idea here is          that if they see a benefit in       Dean: If you go online
see who comes up in their            to setup a system that helps          joining the group they will      you will find that just about
search and then look for             keep us abreast of the wants          join. Many of the retailers we   every retailer will say that
reviews because they want            and needs of next generation          talked with felt very strongly   they have great customer
to gain a certain degree of          of consumers and store                about maintaining their          service. For us, however,
confidence in the company            owners.                               independence and a prime         it was identifying what
will ultimately work with.                                                 reason they have not joined      exactly good service looks
Reviews have become an                 TF: I visited the Nufloors          a group is that they value       like. We ask the question,
extremely important element          site before we talked and             that independence. That has      what makes for a beautiful
for any website.                     one of the features I really          become a major Nufloors          experience for the customer
                                                                                                            and what are the small and
                                                                                                            large elements that make
                                                                                                            that experience a good
                                                                                                            one? One of the biggest
                                                                                                            points is just keeping in
                                                                                                            touch. Nothing annoys a
                                                                                                            customer more than having
                                                                                                            something promised and not
                                                                                                            delivered or not receiving a
                                                                                                            call that has been promised.
                                                                                                            And even though we are
                                                                                                            focusing more and more on
                                                                                                            millennials, baby boomers
                                                                                                            are downsizing their homes
                                                                                                            and buying condos, which
                                                                                                            offers the potential of
                                                                                                            two projects. And for this
                                                                                                            demographic customer
                                                                                                            service is key. Retailers
                                                                                                            have to make sure they do
                                                                                                            what they say and what
                                                                                                            they intend to do. For us
Nufloors is run by a board of directors that is made up of its retail members.
                                                                                                            it’s really identifying what
                                                                                                            constitutes good customer
  TF: Technology is an               liked was the Idea Gallery.           selling point in that they can   service and making sure
absolute necessity to be               Dean: People love this              maintain their independence      that each of our members
successful today, but there          section of the site, and the          but also can get support from    are able to deliver that great
are still many that are              Idea Gallery concept is a             a group, a group of like-        service. ft
afraid of it and take some           very popular approach that            minded people with whom
coaxing to embrace it.               consumers take in making              they can discuss issues, they    Editor’s note: There is more to
                                                                                                            this conversation than space
  Dean: Technology changes           decisions about their project.        can also take advantage of       permits. Check out the entire
so quickly that it’s difficult       They gather a number of               a wide range of marketing        interview by visiting www.
                                                                                                            TalkFloor.com and clicking on
for anyone to keep up with.          ideas and then select one             materials and an extremely       the Floor Radio tab. We’d love
As a result, we have formed a        before they visit a store.            effective website. Nufloors      to hear your feedback of this
special subcommittee called          There are also a number of            is not a profit center; funds    and other conversations you’ve
                                                                                                            watched or listened to on the
the Next Generation Group.           places consumers can go to            that are left over after all     site, as well as any people or
Many members have brought            gather ideas such as Houzz            of the year’s projects are       companies you’d like to see
                                                                                                            interviewed. You can contact
this sons and daughters into         that offer a wide variety of          completed goes back to the       Dave Foster at davefoster@
the business with the plan to        ideas.                                members.                         talkfloor.com.

12      November 2017 + floortrendsmag.com
You help cover
their floors. We help
cover their
financing needs.
Every flooring retailer is different, but all share
a common ambition: to succeed. And it starts by
serving customers better. Synchrony Financial
delivers payment solutions that help drive
traffic, increase average transaction size,
and build repeat business. Whatever you’re
working forward to, we can help make it happen.

Engage with us at
synchronybusiness.com/flooring
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What are you working forward to?
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                                                      © 2016 Synchrony Financial
Industry news

CCA Global Hosts 15th Annual Charity Golf Tournament

Julius Shaw, Jr., retired executive vice president, Shaw Industries,      FCIF was presented with a check for $160,000 that was raised at the
left; Howard Brodsky, Co-CEO of CCA Global; and Julian Saul, retired      15th Annual CCA Global Alan Greenberg Memorial Golf Tournament.
president of Shaw Industries, chat at the awards ceremony of the 15th     Pictured from left: Tod Greenberg, vice president at CCA Global; Andrea
Annual Alan Greenberg Memorial Golf tournament.                           Dobbins, executive director of FCIF; Charlie Dilks, CPO at CCA Global;
                                                                          and Howard Brodsky co-CEO of CCA Global.

Third place team at the CCA Charity Golf Tournament from left: Rick       First place team receiving congrats from the CCA’s leadership team
Bennet, co-CEO of CCA Global; Tim Donahue, residential division sales     at the 15th Annual Alan Greenberg Memorial Golf Tournament. From
manager, Forbo Flooring Systems; Charlie Dilks, CPO at CCA Global,        left: Rick Bennet, co-COE of CCA Global; Nash Nance, vice president
Piet Dossche, president USFloors/executive vice president, hard surface   at Nance Flooring; Mike Nance, principal at Nance Flooring, Charlie
design at Shaw Industries; Dennis Darragh, general manager at Forbo       Dilks, CPO at CCA Global; Bus Culotta – Southeast regional manager
Flooring Systems; and Howard Brodsk, co-CEO of CCA Global.                at Leggett & Platt; Howard Brodsky, co-CEO at CCA Global; and Mike
                                                                          Cronin, director of national accounts at Leggett & Platt.

   AdAirsville, GA.Ñin its 15th year, the annual Alan                     work of the FCiF, and raise money in the process, is something
Greenberg Charity Golf Tournament, hosted by CCA Global                   we truly cherish.”
Partners, raised $160,000 in funds to support the Floor                     each year, the event draws manufacturers, distributors,
Covering industry Foundation’s (FCiF) efforts to financially              retailers, industry trade associations, and individuals from within
assist those who are, or have been, affiliated with the floor             the floor covering industry, along with supporters from related
covering industry that have experienced a life-altering hardship,         industries together. They contribute to the FCiF by participating in
like catastrophic illness or a severe disability.                         the tournament as well as through sponsorships and donations.
   Taking place at the scenic Barnsley Gardens resort in the                “This event continues to be one of the largest contributors
foothills of the Blue ridge Mountains, members and supporters             to the FCiF thanks to all our colleagues that participate” said
of the floor covering industry gathered for a friendly round of           rick Bennet, co-CeO of CCA Global Partners. “it’s a powerful
golf to benefit FCiF.                                                     feeling when an industry is able to unite and offer support to a
   “We feel fortunate to host this wonderful event,” said Howard          worthy cause.”
Brodsky, chairman and co-CeO of CCA Global Partners.                        Call (855) 330-1183 or visit fcif.org to donate or apply for
“Having the opportunity to bring awareness to the admirable               grants for families with catastrophic medical conditions.

14      November 2017 + floortrendsmag.com
Milliken Makes 2017 America’s                                             Registration for Coverings 2018
Safest Companies List                                                     Now Open
  Spartanburg, S.C.—Milliken has landed a spot on EHS                        atLanta—registration for Coverings, taking place in atlanta
Today magazine’s 2017 america’s Safest Companies List.                    May 8-11, is now open. Coverings provides a stage for the
Milliken, a three-time honoree, was one of 13 companies                   most innovative tile and stone products from around the world
recognized for providing a safe working environment for                   and delivers critical information about the industry’s latest
thousands of employees. In addition, Milliken became the first-           trends through the show’s annual CEu-accredited conference
ever company named to the america’s Safest Companies Hall                 program—all free of charge.
of Fame.                                                                     “Coverings aims to not only highlight the inherent value
  america’s Safest Companies, created in 2002, is a                       of tile and stone materials—their adaptability, durability, low
corporate award honoring the safest companies in the united               environmental impact and beauty—but also foster connections
States. Since 2002, more than 225 companies with clearly                  between industry professionals, to grow businesses and
demonstrated commitment to employee safety and health,                    build lasting professional relationships,” said alena Capra,
environment management, and risk control have been included               Coverings industry ambassador. “We’re thrilled to make
on the list published by EHS Today.                                       our return to atlanta in May and to engage with the vibrant
  among the various elements considered when creating the                 community of industry professionals that comprise this
america’s Safest Companies list, EHS Today looks for trans-               market.”
formational environmental, health and safety leadership across               taking place in atlanta for the first time in five years, the 2018
the board. Companies on this list are recognized for their inno-          show will feature 1,100 exhibitors representing more than 40
vative solutions to safety challenges, significantly lower injury         countries and take over 450,000 square feet of exhibition space
and illness rates than industry averages, comprehensive train-            at the georgia World Congress Center. according to show
ing programs, top-notch internal and external communications              organizers, programming for Coverings will offer sessions for
speaking to the value of safety, and a commitment to incident             every category of tile and stone professionals featuring more
prevention.                                                               than 60 CEus for attendees.
  For more, call (864) 503-2020 or visit milliken.com.                       For more, call (571) 313-5801 or visit coverings.com.

NALFA Celebrates Milestone with Website Relaunch
  nEW York—In celebration of its               trade professionals, and industry members.            “We have worked hard to make the
20th anniversary, the north american              “We are excited about the redesign of            website user friendly for consumers
Laminate Flooring association (naLFa)          our website,” said naLFa president Dan              who are researching their floor options,
has relaunched its website.                    natkin. “We have worked hard to make the            while continuing to be the voice for the
  the updated website features a brand         website user friendly for consumers who are         laminate flooring industry. We are proud
new look and feel with updated content         researching their floor options, while continu-     of the final product.”
and improved mobile access. It is designed     ing to be the voice for the laminate flooring         For more, call (202) 785-9500 or visit
to enhance the experience of consumers,        industry. We are proud of the final product.”       nalfa.com.

MULTI-FAMILY SUBFLOOR ISSUES? RESOLVED.

Synthetic Gypsum Rapid     Pumpable Synthetic Gypsum      Pumpable Synthetic Gypsum
 Drying, Smoothing and       Self-Leveling Compound            Fiber Reinforced
  Patching Compound                                         Self-Leveling Compound

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                                                HPS North America, Inc. is a TMT America Company

                                                                                         floortrendsmag.com + november 2017                15
Industry news

Shaw’s Hutchison Receives Faces                                         H.J. Martin Wins Environmental
of Manufacturing Award                                                  Achievement Award

                                            Marten Hutchison,
                                                                                                                    Starnet’s Fred
                                            left, lead innovation
                                                                                                                    Williamson, left,
                                            manager at Shaw
                                                                                                                    congratulates
                                            Industries, and John
                                                                                                                    Rachel Weber,
                                            Zegers, GaMEP at
                                                                                                                    center, and Gary
                                            Georgia Tech northwest
                                                                                                                    VandenLangenberg,
                                            Georgia region
                                                                                                                    right, of the H.J.
                                            manager. Hutchison
                                                                                                                    Martin and Son
                                            is a recipient of the
                                                                                                                    commercial
                                            2017 GaMEP Faces of
                                                                                                                    flooring team on
                                            Manufacturing Award.
                                                                                                                    the company’s
                                                                                                                    2017 Gold Starnet
                                                                                                                    Environmental
  Dalton—Shaw’s Marten Hutchison is a recipient of the                                                              Achievement Award.
Georgia Manufacturing Extension Partnership (GaMEP) 2017
Faces of Manufacturing award.
  Hutchison, lead innovation manager at Shaw, is one of four               GREEn Bay, WIS.—H.J. Martin is the recipient of Starnet’s
Georgians recognized for their respective contributions and             2017 Gold Starnet Environmental achievement award.
commitment to the manufacturing industry, which is a key                   “We applaud the management of H.J. Martin and Son
driver of the state economy.                                            for taking the initiative, and for continuing to focus on,
  Since joining Shaw in 1993, Hutchison has held numerous               sustainability,” said Fred Williamson, executive vice president
positions, including one where he led a team to build one of            for Starnet. “thank you for raising awareness, both inside
the largest plastic bottle recycling facilities in north america.       and outside of the flooring community, and for being a strong
a graduate of the Georgia Institute of technology with a                leader in environmental stewardship.”
degree in mechanical engineering, Hutchison has focused on                 among the environmentally friendly initiatives undertaken
equipment and technology to improve processes and incorpo-              by H.J. Martin and Son are the installation of lED lights on
rate automation into Shaw’s plants.                                     the sales floor of the company’s two showrooms, offices and
  “It’s a great honor to be recognized as a Face of Manufac-            warehouse, reducing electricity use to one-sixth of its prior
turing in Georgia,” Hutchison said. “I’m proud of how Shaw’s            amount; the use of eco-friendly products for installations
approach to manufacturing has become increasingly innovative.”          whenever possible; the implementation of electronic time-card
  GaMEP is a federally funded economic development pro-                 and payroll systems; the conversion of all accounting reports
gram of the Georgia Institute of technology’s Enterprise Inno-          and postings to a PDF format to reduce paper use; separation
vation Institute. It works with manufacturers across the state to       of cardboard and wood waste from normal on-site trash for
help them remain viable and economically competitive.                   proper recycling and disposal; purchase of a new server
  In addition to his Shaw duties, Hutchison is a FIRSt Robot-           and storage equipment to reduce electricity use by one-half,
ics team coach at northwest Georgia College & Career                    along with decreasing cooling needs; participation in a local
academy, where he helps students conceptualize, prototype,              program to recycle used cell phones and company promotion
design, build and program robots for competition. the team              of carbon-footprint reduction through car-pooling and bicycling
recently was awarded one of four Rookie Inspiration awards              to work.
at the world competition.                                                  “H.J. Martin and Son appreciates the partnership with
  “We are very proud of Marten and grateful to him for his              Starnet as it makes us a better company,” said David Martin of
dedication to educating students in the StEM disciplines and            H.J. Martin and Son. “We look to Starnet to gain best practices
exciting them about manufacturing, as they are the future of            from commercial contractors across the country and to
our industry,” said David Morgan, Shaw’s executive vice presi-          implement them in our business. this award is a credit to our
dent of operations.                                                     team and customers who are environmentally conscious.”
  For more, call (800) 441-7429or visit shawinc.com.                       For more, call (920) 494-3461 or visit hjmartin.com.

Architect Christopher Grubb Launches Educational Series
  BEvERly HIllS, CalIF.—Christopher              “I have been invited by several design        Can Work With Designers to Create
Grubb, president and founder of arch-          schools to serve as an instructor, but          luxury Bathrooms” and “Materials that
Interiors Design Group, recently recorded      sadly my schedule doesn’t allow it,” said       Enhance Remodeling Projects & Give
a series of educational courses for            Grubb. “I find it very fulfilling to share my   Clients an Unforgettable Experience.”
Construct-Ed, the on-demand website site       knowledge via courses that my peers can         Both of these are topics that Grubb has
that provides online learning. Grubb drew      access any time online. the Construct-Ed        recently presented to live audiences at
upon his 25-plus years of experience           courses are an enjoyable way for me to          trade shows and other industry-related
designing to produce courses that will         give back to the design community.”             events.
help others understand the concept of,           Courses that Grubb produced for                  Change to: For more, call (310) 652-
and create with a focus on, luxury.            Construct-Ed include “How Contractors           7600 or visit archinteriors.com.

16     november 2017 + floortrendsmag.com
Feizy Introduces                                                  Ecore Strengthens Web Presence
Visualizer Design Tool                                            with Updated Websites

   Dallas—Feizy has partnered with online solutions                  lanCasTer, Pa.—ecore has updated its athletic, commercial
leader, MicroD, on a new digital merchandising program for        and corporate websites to include optimized functionality and
dealers.                                                          fresh designs, in order to elevate the company’s online brand
   The Feizy Catalog Program is a merchandising tool that         presence and experience.
gives dealers the ability to showcase all Feizy catalog items        “Our updated websites feature additional content, visuals and
online without increasing in-store inventory. Dealers that join   resources housed in sleek, easy-to-navigate formats that allow
the program will have access to a dedicated brand landing         our customers to find the specific products they need by market,
page to highlight Feizy products and tell their craftsmanship     application area or flooring type,” said Bo Barber, ecore’s vice
story. Using the “accessorize” feature, online shoppers           president of sales and marketing. “The websites are cohesive
can then select a Feizy rug and virtually place it beneath a      with our latest branding and provide customized content on
furniture piece to visualize and coordinate with their other      product detail pages depending on how the user navigated to
items before purchasing.                                          that page, allowing us to speak more directly to our customers.”
   By integrating the Feizy catalog with the OmniVue                 each updated site has its own designated landing page
platform, MicroD provides consumers and retailers with            with content and information that specifically addresses the
a fully responsive website that is optimized and easy             unique needs and preferences of each brand. The athletic site
to navigate on all devices. Users experience consistent           is designed to target athletic and fitness customers, while the
catalog data, beautiful images, interactive room planning         commercial website is focused on architects and designers
and visualization tools and expert development to                 serving the healthcare, hospitality, corporate, education,
maximize for search engine results. With the launch of            multifamily, public buildings, retail and senior care markets. The
its 3D elements, MicroD continues to push the shopping            corporate website provides information about the company as a
experiences into the virtual realm through 3D room                whole, ecore’s history, as well as links to its heritage brands, in
planning, 360-degree product views, product configuration,        addition to the athletic and commercial websites.
augmented reality and virtual reality.                               For more, call (800) 322-1923 or visit ecoreathletic.com,
   For more, call (214) 747-6000 call or visit feizy.com.         ecorecommercialflooring.com and ecoreintl.com.

                                                                                floortrendsmag.com + november 2017                17
PRODUCTS

1                                                                     3

 2                                                                    4

 1 Nourison Partners with           2 Anderson Introduces             3 Drayton by Milliken                4 Florida Tile Unveils Edge
     Designer Christopher                American Driftwood                 Celebrates the History              The Edge collection, new
Guy Harrison                        Inspired by the beaches of        of Textiles                          from Florida Tile, fuses the
The Christopher Guy Area            North America, American           Milliken’s new Drayton rug           look of stone and cement into a
Rug Collection by Nourison          Driftwood from Anderson is        collection takes its inspiration     resistant product able to tolerate
features 38 handmade area           crafted from upcycled materials   and name from the successful         the most demanding applications.
rugs woven with fibers such         for an enlightened design.        revitalization of Drayton Mills in   Contemporary in concept, Edge
as New Zealand wool, silk and       American Driftwood blends         South Carolina, a former Milliken    is produced using proprietary
mohair. Each rug is created         centuries-old liming techniques   textile plant. The collection        Dual Tech technology to obtain
with designer Christopher Guy       with modern-day seaside charm     includes 10 rugs, each featuring     extremely durable through body
Harrison’s signature look, which    to create an aesthetic that is    distinctive traditional textile      porcelain floor and wall tile.
fuses classic and contemporary      both serene and savvy.            patterns found in cultures around    floridatile.com
elements to create a work of art.   andersonfloors.com                the world—from intricate Persian
nourison.com                                                          and ornate English themes, to
                                                                      geometric African mud cloth
                                                                      motifs.
                                                                      millikenfloors.com

18     November 2017 + floortrendsmag.com
1                                                                       3

 2                                                                      4

 1 Ege Seramik Channels             2 J+J Flooring’s Put a Cork         3 Lexmark Hospitality               4 Island Stone Expands
      the Contemporary Feel              in It Adds Personality               Launches Desert Rain               Level Pebble
of Tribeca                          to Interiors                        by Stacy Garcia                     Island Stone has expanded its
Ege Seramik has created a           J+J Flooring Group’s latest         Desert Rain guestroom carpet        Level Pebble collection with Birds
cutting-edge contemporary           Kinetex product introduction is     by Stacy Garcia for Lexmark         Egg Blend and Malu Grey. A mix
wood-look using modern              Put a Cork in It, a distinctive     + Hospitality is inspired by        of beige, green and speckled
inkjet technology with its latest   carpet tile featuring multi-tonal   infinite and intricate formations   stones, Birds Egg Blend perfectly
introduction of the Tribeca         cork-like flecks that create a      in the desert. Taking cues from     suits the growing interest in the
collection. This pressed glazed     clever and quirky pattern. This     sedimentary rock forms and arid     smooth surface of sliced pebbles.
porcelain tile is paired with a     eclectic new tile will infuse       lands, the product line’s palette   Featuring distinct veining, Malu
modern color palette of grey        character and personality           consists of soft sumptuous          Grey is light in color and pairs well
or beige with gentle variation.     into any space through 16           shades of beige complemented        with similar colored concrete and
Tribeca lends the beauty of         colorways.                          with blue green and cool greys.     ceramic surfaces.
natural wood, strength of           jjflooringgroup.com                 lexmarkcarpet.com                   islandstone.com
porcelain and durability of a
Turkish product to interiors.
egeseramik.com

                                                                                      floortrendsmag.com + November 2017                     19
RETAIL INSIGHT                                                                                                       BY SUNIL TANEJA

     RETAIL INSIGHT
     5 Ways to Win at Retail

   Owner Stacey Pape’s Miniature Goldendoodle, Aspen, is a welcome face in the showroom and community.

L
       ess than a decade old,       1. CREATE A                          shelves, barn wood doors,         members at Pape’s store
       SP Floors & Design           MEMORABLE                            and showcases different           last fall, they covered best
       Center in McMurray,          SHOPPING                             flooring in non-traditional       practices in addition to the
Pa., has grown into one of          EXPERIENCE                           applications such as on the       many issues people in the
the premiere dealers in the            Showroom design is at             wall and as countertops.          flooring business deal with:
Pittsburgh region. Thanks to        the forefront of Pape’s retail       “Customers come in and are        succession, partnerships and
a great location in a growing       strategy. “The selection             intrigued because they never      other things where a lot can
neighborhood and a smart            center is the cornerstone of         really thought of that,” Pape     go wrong. “It’s important to
business plan, store owner          how we are trying to change          said.                             make sure your structure is
Stacey Pape said company            what a typical flooring store                                          defined and everybody who
sales are expected to exceed        is,” she said. “We have our          2. PLAN AHEAD                     is a key player has a role
$5 million in its eighth            showroom set up to think               Innovative showroom             and knows what their role is
year. Part of CarpetsPlus,          outside the box. It is a fun         aside, Pape credits much of       with succession planning in
Pape was tapped by the              interactive buying experience        her success with the foresight    mind,” Pape said.
buying group to showcase            that relates to people’s             to set initiatives early, which      She knows firsthand how
her store’s capabilities            creativity.”                         includes everything from          badly a lack of planning
to other members, and                  When they walk in,                hiring and placing the right      can affect a business.
the store was named                 customers are immersed               people in the right roles to      Having grown up in the
CarpetsPlus ColorTile’s             into an eclectic designer area       ensuring a succession plan is     industry with her father
Retailer of the Year in             with a rustic industrial, yet        in place.                         at the helm of a different
2016. Here are some of her          transitional feel. The store           When CarpetsPlus held a         retail flooring enterprise, a
insights to success.                features brick walls, pipes for      summit for its buying group       lack of succession planning

20      November 2017 + floortrendsmag.com
Left: Continued learning is a top
                                                                                                 priority for the SP Floors team.

                                                                                                 Below: SP Floors’ showroom is set
                                                                                                 up to encourage customers to think
                                                                                                 outside the box.

                                                                                                 changes, I can rent it [to
                                                                                                 another business]. It makes
                                                                                                 a big difference when you
                                                                                                 don’t have that big nut. That
                                                                                                 security gives me the ability
                                                                                                 to move forward.”

                                                                                                 3. Keep learning
                                                                                                   Providing different
                                                                                                 avenues for her team to
                                                                                                 continue learning has
                                                                                                 proven instrumental. In
                                                                                                 addition to many of the
                                                                                                 industry standard training
                                                                                                 opportunities offered by
                                                                                                 vendors, trade shows, World
                                                                                                 Floor Covering Association
                                                                                                 (WFCA) and, of course,
                                                                                                 CarpetsPlus/ColorTile, Pape is
                                                                                                 constantly on the lookout for
                                                                                                 personal and business growth
                                                                                                 through studying books on
                                                                                                 business and its philosophy
                                                                                                 with a strong lean toward
                                                                                                 entrepreneurial approaches.
                                                                                                   “We are always learning
                                                                                                 and evolving, always
                                                                                                 growing,” she noted. “I buy
                                                                                                 books for the entire staff
                                                                                                 and we talk about them
                                                                                                 and implement systems
                                                                                                 that apply. It’s about
                                                                                                 serving customers and your
                                                                                                 employees, and how they
                                                                                                 treat the people you do
                                                                                                 business with. The approach
                                                                                                 has made a big difference
                                                                                                 with who we are and who I
                                                                                                 am as a leader/boss.”
was integral to her decision    [business planning] lets you   important,” she explained.          Pape sees her role to
to branch out on her own        work on your business and      “My father told me: ‘Own          be more of a mentor for
in 2009. “You need to           not spend too much time        your property, don’t rent.’ A     her team whereby she can
empower employees to do         working in it.”                lot of people get in over their   empower people to follow
well and to make mistakes,”        Pape says an early lesson   heads and get big too fast.       company policy, but make
she explained. “They know       is probably among the most     No matter what happens in         decisions that are right and
their expectations, and know    significant elements in        five years, if my building is     not necessarily company
if they work hard, it will be   achieving long term goals.     paid off, I can rent it. Even     policy. “It has helped us to be
rewarded. Done right, the          “The financial part is      if the retail environment         a better company and better

                                                                           floortrendsmag.com + November 2017                    21
retail iNSiGHt

Right: Aspen is always ready
to sell and quick to help point
out any pet smart offerings for
interested clients.

to customers,” she said. “You
have to find ways to make
sure you’re not just another
flooring store that is going
to go out of business. If you
want people to come to your
store, you have to give them a
reason to come to your store.”

4. Create a
Community
destination
   SP Floors has worked hard
to engrain itself into the                mind with customers who          is coming back because of        are completely satisfied
local landscape. Along with               look to the online world         the internet and people are      by working with a select
the usual sponsoring of local             for advice on products and       figuring out where to shop       group of subcontracted
youth teams, Pape works                   businesses.                      before leaving their homes.      installation teams she
with community groups and                   “Customers don’t go out        Because of Yelp, Houzz and       believes are the best in her
is skilled at employing social            to shop as much nowadays,”       other sites, word of mouth       market. To ensure customer
media venues to stay top of               she said. “Word of mouth         carries a lot of weight again.   happiness, her teams take
                                                                           It’s unbelievable how much       photos of the installations
                                                                           people share—asking for          upon completion and
                                                                           everything from pediatricians    have customers rate the
                                                                           to flooring stores.”             service and job. To ensure
                                                                              SP Floors is also ingrained   a desire by the installation
                                                                           in the community with its        contractors to seek out work

OUR CUSTOMER BASE                                                          mascot, Aspen, Pape’s Mini
                                                                           Goldendoodle. In addition
                                                                                                            with her company first, she
                                                                                                            incents them with different

IS EXPLODING.                                                              to attending community
                                                                           events, Aspen approaches
                                                                           customers and their children
                                                                                                            recognition techniques, gift
                                                                                                            cards and premium rates.
                                                                                                              “We pay our subs really
                                                                           as soon as they enter the        well and make sure they
                                                                           showroom providing an            have what they need and
                                                                           interactive experience. Aspen    their helpers are taken
                                                                           is not only featured in the      care of,” she said. “Most
                                                                           company’s marquee and            of them have the ability to
                                                                           marketing material, she is       work other places but they
                                                                           always ready to sell and quick   tend to fill their schedule
                                                                           to help point out any pet        with us first.” ft
                                                                           smart offerings for interested
 There are multiple reasons why we’re the fastest growing flooring         clients. She has become so
 software in the industry. Contact us today to see why so many companies
                                                                           recognizable, in fact, that      retail spotlight
 are choosing QFloors. And why so many who do, see their own business
 success increase dramatically.                                            many customers come to the
                                                                                                            Years in business: 8
                                                                           store just to visit Aspen.       Sales: $5 million
    (801) 563-0140                                                                                          Product Mix: Commercial and
                                                                           5. attraCt and                     Residential Carpet & Rugs,
  www.qfloors.com                                                                                             Hardwood, Ceramic, Cork,
                                                                           retain skilled
 sales@qfloors.com                                                                                            Vinyl/LVT, Stone
                                                                           installers                       Stocking: Rolls
                                                                                                            # of Locations: 1
                                                                             Customers in place,            Staff: 17 (4 sales associates)
                                                                           Pape ensures her clients         Installers: Subcontractors

 22       November 2017 + floortrendsmag.com
The   STRENGTH behind the Beauty

                        TI-ProBoard® keeping families together.

                            TI-ProBoard® is a sustainable, durable and
                         virtually maintenance-free underlayment for
                              exterior deck porcelain tile installations.
                              TI-ProBoard is a composite panel that is
                                 unaffected by expansion, contraction
                                        or exterior weather conditions.

              www.FinPan.com
Top-NoTch
  TraNsiTioNs
          By Tanja Kern
G
                                 ood flooring
                                 design
                                 incorporates
                                 seamless
                                 transitions
                between rooms and flooring
                materials. Specifiers and
                installers must collaborate
                well, and crews must work
                skillfully and meticulously
                to create smooth shifts from
                one type of flooring to the
                next. Floor Trends looks
                at some top projects that
                created beautiful transitions
                and the transition tools and
                techniques that made them
                happen.

                Holy TriniTy Greek
                orTHodox CHurCH
                Carmel, Ind.

                   The Holy Trinity Greek
                Orthodox Church in
                Carmel, Ind., is a model
                of the creative beauty
                synonymous with the
                Greek Orthodox faith.
                When the church decided
                to have the floors and some
                vertical spaces dressed in
                tile and stone, a challenge
                arose in the form of surface
                preparation. Innovation and
                determination, along with
                the expertise of CJK Design
                Group, Daltile, Armstrong
                Flooring, Tarkett/
                Johnsonite and MAPEI were
                necessary in order to exceed
                expectations by completing
                the 12,500-sq.-ft. project
                under budget and ahead of
                schedule.
                   Eight years previously,
                the floors were finished
                in polished concrete,

                Left: When the church decided
                to have the floors and some
                vertical spaces dressed in tile
                and stone, a challenge arose in
                the form of surface preparation.

floortrendsmag.com + November 2017            25
Top-NoTch TraNsiTioNs

                                                                                                Left: Installation crews worked
                                                                                                meticulously, transitioning
                                                                                                between various types of
                                                                                                porcelain tiles and marble
                                                                                                to produce a look that
                                                                                                complemented the intricate
                                                                                                icons and frescoes.

                                                                                                Below: The Certified team
                                                                                                used a bonding agent to
                                                                                                cover the polished concrete
                                                                                                surface, eliminating the need
                                                                                                to shot-blast, which could
                                                                                                have potentially damaged the
                                                                                                church’s painted treasures.

                                                                                                trades. The Certified team
                                                                                                used an innovative bonding
                                                                                                agent to cover the polished
                                                                                                concrete surface, eliminating
                                                                                                the need to shot-blast which
                                                                                                could have potentially
                                                                                                damaged the church’s painted
                                                                                                treasures. Next, they tested
                                                                                                and used a new self-leveling
                                                                                                liquid skimcoat to patch and
                                                                                                smooth all floor surfaces,
                                                                                                reducing dust worries. They
                                                                                                also used a liquid membrane
                                                                                                for crack isolation on the
                                                                                                concrete flooring.
                                                                                                   Once the floors were
                                                                                                prepared, installation crews
                                                                                                worked meticulously,
                                                                                                transitioning between
                                                                                                various types of porcelain
                                                                                                tiles and marble to produce
                                                                                                a look that complemented
                                                                                                the intricate icons and
                                                                                                frescoes. The crew hand
                                                                                                cut many tiles to fit around
                                                                                                existing structures in the
                                                                                                church and tiled a number
                                                                                                of vertical elevations in
                                                                                                addition to the floor. They
                                                                                                installed glass tile along the
                                                                                                inner walls of the baptistery
producing a non-porous         tempera paints. Innovative     walls and ceilings of the         and interspersed the tile
sealed surface that did        technology produced a          narthex, nave, sanctuary          between fabricated marble
not offer the proper           solution that circumvented     and ambulatory at Holy            pillar facades on its exterior.
finish for the installation.   tradition and provided a       Trinity.                          Epoxy mortars were spread
Traditional shot-blasting      breathtaking foundation.         The project came with           over the top of traditional
could not be used because      Certified Floorcovering        challenges, including substrate   thinset to accommodate
of the damaging effect it      Services, a Starnet flooring   preparation; working              porous natural stone. In the
would have on the delicate     contractor serving the         in an occupied facility;          narthex and nave, they set
icons and painted frescoes     greater Indianapolis area,     maintaining a pristine,           four mosaic medallions that
created with a centuries-      was contracted to preserve     dust-free environment; and        continued the iconography
old process using egg          the beauty that lines the      coordinating work with other      from the walls to the floor.

26     November 2017 + floortrendsmag.com
Right: The focal point of the floor
is precise-white vinyl tile by laid
out in non-concentric ellipses
enhanced with metal shimmer
accent tile

Below: ReSource New Jersey
was contracted to work on the
NBC Sports 2016 Summer
Olympics Studio in Rio De
Janeiro, Brazil.

NBC SportS 2016
Summer olympiCS
Studio
Rio de Janeiro, Brazil
ReSource New Jersey

   Rio de Janeiro was
announced as the host city for
the 2016 Summer Olympics
in October 2009, allow-
ing more than five years to
plan and build the Olympic
venues. However, just five
months before the games
began, ReSource New Jersey
was contracted to work with
NBC Sports, HD Studio, and
Black Walnut Fabricators on
the design, procurement, fab-
rication, logistics, and installa-
tion of the NBC Sports 2016
Summer Olympics Studio.
   The entire project was
installed and finished by
ReSource New Jersey’s
INSTALL-certified team
of journeymen. Working                with NBC and the teams          constricted timelines. This is    designs when they will
halfway around the world              at Black Walnut and HD          why NBC Sports and Black          only sell a limited amount
with limited supplies and             studios. The contractor has     Walnut came to ReSource           of product. Due to this,
time wasn’t a deterrent to            completed projects at the       New Jersey for the 2016           ReSource New Jersey had to
this team of experts—it was           iconic 30 Rockefeller Plaza     Summer Olympics Studio.           go in a different direction.
an opportunity to flex their          for years, and its reputation      One of the first challenges    They specified white vinyl
installation muscles and              as a quality service provider   occurred long before the team     tile with a cobblestone accent
create a unique and stunning          with an INSTALL certified       ever stepped foot in Rio. The     on top, and used a decal
flagship studio.                      team has helped them grow       original design concept called    to achieve the look that
   The focal point of the             rapport with each new           for custom-printed flooring       NBC Sports and the design
floor is precise-white                success. They are quick and     that could be installed in        teams desired. Material
vinyl tile by Amtico laid             responsive, and since most      large swathes. Television         procurement and design
out in non-concentric                 television studios are put      studios like these are not        therefore go hand in hand.
ellipses enhanced with                together at the last minute,    large spaces, and there isn’t a   ReSource New Jersey didn’t
metal shimmer accent tile             they have the experience to     lot of square footage visible     have a lot of time to prepare
and high glosses finish to            deal with logistical issues.    on camera. Therefore, big         for the job and had to move
dazzle television audiences.          An especially important         suppliers and manufacturers       very quickly to get material
ReSource New Jersey has a             qualification when working      are often reluctant to take       ordered and delivered to its
long-standing relationship            in foreign countries and on     the time to complete custom       warehouse. This included

                                                                                  floortrendsmag.com + November 2017              27
Top-NoTch TraNsiTioNs

                                                                                                  Left: San Jose-based Harry L.
                                                                                                  Murphy, a Starnet contractor,
                                                                                                  was commissioned to manage
                                                                                                  the flooring installation.

                                                                                                  The Village Square
                                                                                                  Branch liBrary
                                                                                                  San Jose, Calif.
                                                                                                  Architect: Tetra-IBI
                                                                                                  Group / BFGC-IBI
                                                                                                  Group JV

                                                                                                     The Village Square Branch
                                                                                                  Library is a new community
                                                                                                  library serving the needs of
                                                                                                  South East San Jose, Calif.
                                                                                                  The 16,000-sq.-ft. facility
                                                                                                  includes community areas, a
                                                                                                  tech center, children’s library
                                                                                                  area, as well as outdoor
                                                                                                  patio spaces. This bright
                                                                                                  and colorful community
                                                                                                  building was designed to
                                                                                                  be a welcome addition to
                                                                                                  this young family-oriented
                                                                                                  neighborhood environment.
                                                                                                  With clerestory windows,
                                                                                                  an open floor plan and a
                                                                                                  cheerful interior color pallet,
                                                                                                  this project brought together
                                                                                                  an assortment of flooring
                                                                                                  surfaces to create thoughtful
                                                                                                  and inviting interior spaces.
                                                                                                     San Jose-based
                                                                                                  Harry L. Murphy, a
luxury vinyl plank in five       roll in the facility. Black      Jersey used Spray-Lock Eco      Starnet contractor, was
different wood species native    Walnut created a floating        Adhesives throughout the        commissioned to manage
to South America that would      access floor that had cables     project. Since designers and    the flooring installation.
be used in flooring, platforms   running underneath. Ardex        technical staff needed to use   Incorporating round insets
and scenery. In addition,        patching was applied to the      the space immediately after     of carpets within carpet,
every single installation tool   seams of the plywood and         the flooring went down, this    seating and reading areas
needed to be packed and sent     layout began immediately.        was the only way to ensure      were set apart from book
to Black                         However, dimensions were a       a successful installation       stacks. By using playful insets
  Walnut for shipping.           challenge. Since all layouts,    and maintain the stringent      of various colored resilient
This included lasers, copies     cutting, and installation of     timeline.                       flooring (1,700 yards), the
of the plans, adhesives,         the complex non-concentric         Thanks to a highly trained    architecture firms Tetra-IBI
materials, 100-pound rollers     ellipses had to be done out      and focused team, ReSource      Group in Los Angeles and
and patch. The items, along      in the field, the installation   New Jersey’s installation and   vent BFGC-IBI in San José
with set pieces, furniture       team had to make on-site         the resulting studio outfits    designed curvilinear pathways
and television cameras           decisions with Black Walnut      were built and completed on     directing traffic flows. They
were then sent together          based on scenery and camera      time, allowing NBC Sports       added playful elements to the
via cargo ship to Rio and        angles. In order to relieve      an adequate time for camera     children’s area by adding a
unpacked on site. When the       concerns regarding heavy         set ups, rehearsals before      radian design, inset numbers
installers arrived, everything   rolling loads and 24-hour        the live broadcasting of the    and clock face to the floor
was staged and ready to          foot traffic, ReSource New       summer games.                   design.

28     November 2017 + floortrendsmag.com
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