FOCUS ON Potchefstroom and Parys - WIN BIG
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FR
EE
AUGUST • SEPTEMBER 2016
AMANDA HAASBROEK
WINS R10 000 JOHN DEERE
CLOTHING VOUCHER
WIN
BIG
FOCUS ON WITH SENWES
Potchefstroom EQUIPMENT & JOHN DEERE
♦ John Deere Gator – R230 000 ✔
and Parys ♦ Trip for 2 to Mauritius – R80 000 ✔
MECHANISATION
1
CO N T E N T S •••
4 8 18
CONTENTS
EDITOR'S LETTER TRADE NEWS ON THE COVER
2 To win! 16 Precision farming – the basic
principles The WIN BIG with Senwes Equip-
ment and John Deere competition,
GENERAL 20 Precision farming – a new
2016 is in full swing. Readers stand
3 Cartoon: Pieter & Tshepo approach
a chance to win a John Deere
3 Heard all over 23 Reach your full potential with Gator to the value of R230 000, as
Senwes Precision farming well as a holiday in Mauritius to
MAIN ARTICLE at Senwes Equipment the value of R80 000.
4 Financial Results with 28 Pre-season inspection of planting
Francois Strydom equipment Amanda Haasbroek, winner of the
31 Joint efforts make Majwemasweu first leg of the competition, and
IN THE SPOTLIGHT Computer Centre a reality
her son, Marnus, appear on the
12 There’s no stopping De Beer! cover The Managing Executive of
in Brandfort
Senwes Equipment, Ferdie Pieterse
33 Senwes Spinners celebrate
AREA FOCUS 10 years at the crease and the John Deere Area Manager,
8 Between rivers: Potchefstroom Philip du Plessis, handed over the
46 The new petrol in R10 000 clothing voucher prize to
and Parys
Fuel Division's tank Amanda.
NEWS COLUMNS Prizes to the value of more than
15 Senwes lists on ZAR X 36 Safex Scenario’s with Susari R320 000 are up for grabs in the
22 Win big with Senwes 40 Grain Market Prospects competition and the time to enter
Equipment and John Deere is now - an sms or e-mail can make
44 Come rain, come shine
22 Amanda Haasbroek wins R10 000 you a winner. More information is
48 Load development: achieve the
clothing voucher available in the Senwes Scenario
accuracy potential of your rifle article and advertisement.
24 Senwes forges partnerships to 51 Where there's a will there's a way
support Bultfontein producers 54 Future focus More news is that Senwes part-
27 Senwes Equipment technicians 57 Ointment for the soul nerships helped the Bultfontein
among John Deere top 10 59 Gardening Tips community and in this edition we
34 Your 10 Key Account Managers at focus on Potchefstroom and Parys,
Senwes Credit where Senwes has several busi-
COMPETITIONS
34 John Deere retail outlet at Senwes ness units and the spotlight falls
59 Win with Hannon
head office on producer, Nico de Beer.
60 Win a copy of Jou
37 Know your Certisure personnel –
voetpad na vrede
Riana Rudolph
46 Hinterland part of shooting Make sure you
WOMEN receive the
competition 60 Milanie Vosloo
52 Senwes goes solar eScenario
r newsletter
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n s l
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SENWES Scenario • AUG/SEP 2016 1
••• E D I TO R ' S L ET T E R
To win! editor in chief
Marlon Abrahams
Tel: 018 464 7349
marlon.abrahams@senwes.co.za
editor
WINNING IS THE SWEET the effect of two seasons had to be
Aubrey Kruger
countered in order to achieve the
TASTE OF VICTORY FOR profit of R156 million. Various Tel: 018 464 7449
aubrey.kruger@senwes.co.za
MOST PEOPLE. WE ARE mechanisation and precision farm-
ing articles appear in this edition
TAUGHT THE IMPOR- to help producers counter the im-
advertisements
Mariëtte Hugo
TANCE OF WINNING pact of the previous season and to Tel: 018 464 7505
achieve success in the next season. mariette.hugo@senwes.co.za
FROM CHILDHOOD. THE Winning is also the name of
AMERICAN FOOTBALL the game with the upcoming local design and layout
elections in August. The Senwes Mercia Venter
COACH, HENRY RUS- Potchefstroom and Parys business- mercia.venter@senwes.co.za
SELL SANDERS, SAID es and local places of interest are
on the menu in this edition. In contributors
IN 1950: “WINNING IS the Spotlight focuses on Potchef- Thys Grobbelaar, Carl Fourie, Willie
NOT EVERY THING, IT stroom producer, Nico de Beer. Human, Jaco Kruger, Henfred Linde,
The middle of the hunt- Jenny Matthews, Ds Carel Botma,
IS THE ONLY THING.” ing season is a good time to Ds Willie Botha, Susari Geldenhuys,
publish Frans Dreyer's article Luan van der Walt, Pieter van Eeden,
on load development, which Petrus van Staden, Vossie van
H
focuses on a more successful Straaten en Milanie Vosloo.
owever, it does not mean hunting experience for you.
that the other 99.99% are Our Senwes Equipment subscription
losers. When you look at the term technicians are doing very well, Marie Erasmus
winning, it has a number of other Tel: 018 464 7568
with three technicians having
meanings, such as to be successful Faks: 018 464 7772
achieved places in the Top 10 -
at something, to conquer certain marie.erasmus@senwes.co.za
all striving to be the winner.
circumstances and to be an achiev- The Summer Olympic Games
owner
er - it is a wonderful, exciting will be taking place in Au-
Senwes,
and hair-raising experience which gust, where our sportsmen and Posbus 31,
cannot be described to anyone. women will make us proud to Klerksdorp,
The WINNING theme is very be South Africans. I would like 2570
relevant at present. Our Senwes to conclude with the words of Tel: 018 464 7800
Equipment and John Deere com- a sports legend, football coach
petition has been launched with a Vince Lombardi: “To win is not printing
R230 000 John Deere Gator and everything, but the will to win is". Colorpress
a holiday for two in Mauritius to Stay positive, retain the Tel: 011 493 8622
the value of R80 000 up for grabs. will to win and tackle the new
For a chance to win, simply send season with new enthusiasm.
an sms or e-mail. As in every edi-
tion, Milanie Vosloo and Hannon Aubrey Kruger • All rights in terms of the content of Senwes
competitions can also be entered. EDITOR Scenario are reserved in terms of the provisions
of Article 12 (7) of the Copyright Act.
Our Group Chief Executive
• The owner and publisher accept no responsibility
Officer, Francois Strydom, gives for any comments in adverts, promotion articles
or from contributors.
his views on the 2015/2016
financial results and tells us how
2 AUG/SEP 2016 • SENWES Scenario
T HIS A N D T HAT •••
Pieter & Tshepo
AMANDA HAASBROEK
Winner of the R10 000 John Deere
clothing voucher in the Senwes
Equipment and John Deere Selfie-
competition.
“MY husband, Nardus’ love for WIN BIG with Senwes Equipment and John Deere. A John Deere Gator to
John Deere rubbed off on me.”
the value of R230 000 and a vacation of R80 000 to Mauritius must still
be won. Enter now!!!
PRINCE MASHELE
Political Analyst through government-initiated land
In an article in Farmers' Weekly after reform programmes, but also as a STAND BY PRODUCERS
his visit to Nampo Harvest Day, where result of market transactions. ” IN DROUGHT
he formed part of the Nation in The Agri SA Drought
JOHANNES MÖLLER
Conversation panel. Disaster Fund needs your
Agri SA’s President help.
“THE discussions are definitely Agri SA’s drought relief fund has
the best publicity which
achieved many milestones and helped HOW TO MAKE YOUR DONATION
agriculture has received over the
Donations can be made via the
last 20 years. This is due to the thousands of farmers and people in webpage www.droogteramp-
efforts of the progressive team need since its inception in December fonds.co.za with various payment
at Nation in Conversation, and 2015. options like EFT, Credit cards,
in particular Francois Strydom, Check and Debit cards, SnapScan
Chief Executive of Senwes, who “DONORS are free to or by SMS at R30 per SMS.
is the driving force behind these participate – and make direct
discussions.” contributions to the drought WHY MUST I CONTRIBUTE?
relief fund. We are thankful for all Senwes appeals to all concerned
ERNEST PRINGLE individuals, companies and large South Africans to stand by our
corporates contributing to the producers because they play
Chairman of Agri SA Agricultural
fund. By doing so they are making a critical role in the food se-
Development Policy Committee a remarkable difference in the lives curity of this country and the
When he alluded to the fact that the of our farmers, farm workers and economy of the countryside.
87/13% figure is often quoted as if farming communities.”
white commercial farmers still own FRANCOIS STRYDOM
PETER VAN KETS
87% of the land. Senwes Group Chief Executive
Adventurer and motivational
“THE Stats SA survey of 2009 speaker at the Senwes Client Forum “THERE is no longer a time on
indicated that commercial at Parys on his view about the any farm which is not a busy time.
farms cover about 67% of Only the guy driving past your
drought.
the country. The WinDeed farm thinks that you are not busy.
information illustrates that this “IMPOSSIBLE is not a fact. You The guy who has been on the
picture is changing, not only must turn risks into challenges.” farm, knows differently!”
SENWES Scenario • AUG/SEP 2016 3
••• MA IN AR TI C LE
Financial Results
with Francois Strydom
IN ORDER TO PUT grain carry-over stock levels de- lion and cash of R500 million was
creased in terms of utilisation ca- generated from our operating ac-
A YEAR SUCH AS pacity. Secondly our client base is tivities. The cash is critical for our
THIS INTO PER- under pressure. Producers are cut- interest account, with clients being
ting back on capital items and cost under severe cash flow pressure, an
SPECTIVE, NOTH- savings are the order of the day. increased balance sheet and more
ING SHOULD BE Volumes are lower and margins are money being spent on financing
shrinking, which are preventing costs. In addition the dividend
EVALUATED IN stock levels from increasing. This policy has to be maintained. We
ISOLATION. YOU is putting pressure on the balance still delivered a return on equity of
sheet due to higher costs. All these 8,5%. The net asset value was 48,7
FIRST HAVE TO things resulted in a lower profit, cents per share higher, despite the
ESTABLISH WHERE the R156 million net profit reflect- difficult conditions, which means
ed for the past financial year. that Senwes is still increasing
YOU ARE IN A shareholder value. A final dividend
LONGER CYCLE. THE EFFECT OF TWO SEASONS of 20 cents per share was declared,
We are experiencing the effect of which brings the total dividend for
two seasons - the previous year's the year to 45 cents per share. A
crop and the new year's plant- dividend yield of 3,9% on opening
ings. A very small crop with low market price is therefore reflected.
AUBREY KRUGER volumes are expected for the new
year, due to the fact that planting THE DIFFERENT BUSINESSES DURING
LOOKING BACK ON THE SUPER levels were 32% lower. The 68% THE PAST YEAR
COMMODITY CYCLE UNTIL 2010 hectares which were planted also Grain flows were lower, but still
A super commodity cycle was rendered sub-optimal yields. good over the past year. Grainlink
experienced from 2000 to 2010, Where we normally handle ap- delivered relatively good results
due to the fact that these were proximately 2,6 million tons of and we are well-positioned as far
good rainfall years. The best of two grain, we will only be handling as grain management ability is
worlds was experienced, character- approximately 1 million this year. concerned and cost efficiency is
ised by higher production due to receiving focused attention. Input
higher prices, increased volumes WHAT IS THE EFFECT OF THE ABOVE? businesses were under pressure,
and a growing GDP. The effect on the net profit but Grainovation and Certisure
Iine was R100 million in the managed to deliver good results.
2010 TO 2015 CYCLE 2015/2016 financial year. The po- Senwes Credit was also under
However, the cycle changed from tential for the current year is R150 pressure.
2010/2011. Over the past six pro- million less. In reality the drought
duction seasons we experienced will have an impact on three years. EXPECTATIONS FOR THE NEW YEAR
three bad years, the last having The effect for the 2017/2018 year Lower grain volumes will result
been the worst, as well as one is estimated at R40 million to R50 in pressure on divisions. Clients
normal and one average year. This million - a total potential impact will have less available capital and
situation was worsened by the fact of R300 million. the repayment ability of clients
that it followed on 2014/2015, will also be under pressure. We are
which had been a sub-optimal 2015/2016 FINANCIAL YEAR facing a difficult year and we will
year. Senwes had a turnover of R9,2 bil- have to be very effective.
For Senwes it meant that our lion and a net profit of R156 mil- > CONTINUED ON PAGE 6
4 AUG/SEP 2016 • SENWES Scenario
2015/16
FINANSIËLE RESULTATE
Die mees volatiele landbousiklus ooit
36,8% WINS NA BELASTING
R156 m
Die strafste El Niño droogte in die geskiedenis het die afgelope seisoen geheers. Dit was in opvol-
ging van ‘n droë seisoen in die 2014/15 jaar en is grootliks verantwoordelik vir die swakker resul-
tate van Senwes se operasionele divisies, filiale en gesamentlike ondernemings.
54,9% GENORMALISEERDE WESENSVERDIENSTE
79 s/a
Die daling in genormaliseerde wesensverdienste per aandeel is toeskryfbaar aan dieselfde faktore
wat verantwoordelik is vir die daling in netto wins na belasting, maar sluit beëindigde bedrywe uit.
0,8% DIVIDENDOPBRENGS
3,9 %
Ten spyte van ‘n laer dividend, dui die dividendopbrengs van 3,9% steeds op stabiele kontantvloei
vir beleggers.
Die wins na belasting het van R247 miljoen na R156 miljoen verlaag, terwyl die genormaliseerde wesensverdienste verlaag het van 175 s/a na 79
s/a. Goeie kontant is egter gegenereer uit die bedryfsaktiwiteite van R164 miljoen, nadat dividende en rente van R89 miljoen en R164 miljoen
onderskeidelik betaal is. Die opbrengs op ekwiteit beloop 8,5% en is die laagste in die afgelope dekade. Senwes het weens die verhoogde risiko
van droogte gevolglik meer kapitaal gereserveer ten einde in te staan vir die verhoogde risiko’s.
BYDRAE TOT TOTALE WINS
BYDRAE TOT TOTALE WINS
BYDRAE TOT TOTALE WINS
UIT BEDRYFSAKTIWITEITE
UIT BEDRYFSAKTIWITEITE
UIT BEDRYFSAKTIWITEITE
70% 28% 2%
MARKTOEGANG FINANSIËLE DIENSTE INSETVERSKAFFING
Senwes Grainlink se finansiële resultate is beïn- Droogtetoestande het produsente ge- Die negatiewe klimaatsomstandighede
vloed deur hoër oordragvoorraad en verbeter- noop om minder aan te plant, wat ‘n het ‘n beduidende invloed op Senwes
de voorraad- en kostebestuur. Ten spyte van ‘n afplatting in die opname van produksie- Equipment se verkope gehad. Ten spyte
onder gemiddelde oesjaar is die markaandeel krediet reflekteer. Senwes Credit was van die negatiewe toestande het Senwes
gehandhaaf en word dit gereflekteer in die omsigtig en alhoewel balansstate en Equipment ‘n rekord hoogtepunt met
goeie netto resultaat. Tradevantage het bo sekuriteitsposisies van kliënte steeds sterk betrekking tot sy markaandeel behaal.
verwagting presteer ten opsigte van volumes. is, is ‘n groot algemene voorsiening in JDI het bo verwagting goed presteer
Verhandelingsmarges is egter onder druk aan- die proses geskep. Twee opeenvolgende met ‘n resultaat wat dié van die vorige
gesien die mark nie drakoste ten volle vergoed droogtejare het ‘n impak op die kliënt se jaar oorskry. Hinterland het te midde
het vir vooruitkontrakte nie. Tradevantage het terugbetaalvermoë en die herstel hiervan van die baie droë seisoen in die weste-
homself ook in die geelmieliemark as erkende sal waarskynlik meer as een seisoen neem. like gedeelte van sy bedieningsgebied,
markspeler gevestig. Nieteenstaande volume- Die Certisure vennootskap tussen NWK en steeds aanvaarbare volumes ten opsigte
druk het Grainovation bo verwagting goed Senwes het in die uitdagendste landbou- van insetprodukte behaal, terwyl goeie
presteer en sy markaandeel is ook suksesvol jaar in dekades daarin geslaag om marges groei vanaf ‘n lae basis in die oostelike
uitgebrei. en winste te handhaaf. gedeelte behaal is. Die effek van die af-
gelope seisoen se droogte sal waarskyn-
VOORUITSIGTE lik ook ‘n impak hê op die komende
Weens die 32% afskaling in hektare aangeplant vir die 2016/17 bemarkingseisoen en ‘n swak seisoen se volumes. Alhoewel Prodist
oesopbrengsverwagting op die 68% hektare wat wel aangeplant is, verwag Senwes ‘n uitda- goed gediversifiseer is ten opsigte van
gende 2016/17 finansiële jaar. Alhoewel die verhoging in kommoditeitspryse gedeeltelik opmaak produkreeks en klantebasis, word dit ook
vir die verlaagde volumes, sal die produsenteklant na verwagting eers sy skuldvlakke normaliseer beïnvloed deur landboutoestande en die
alvorens hy spandering op kapitaalgoedere voortsit. Voorts is heelwat insetmiddele vir hektare stand van die ekonomie. Die algemene
wat nie aangeplant is nie, reeds in die vorige finansiële jaar aangekoop en sal die kleinhandels- en handelsprodukreeks toon wel goeie groei
direkte insetbesighede nie vanaf die normale basis hul produkte bemark nie. Die graanbesigheid in moeilike marktoestande.
sal die volle impak van die afskaling, sowel as die verlaagde oesopbrengste, ervaar en boonop met
‘n baie lae oordragvoorraad die nuwe jaar moet aanpak.
DIVIDENDVERKLARING VERKORTE JAAREINDSTATE
‘n Dividend van 20 s/a (2015: 26 s/a) is verklaar vir alle Die verkorte jaareindstate vir die jaar geëindig 30 April 2016 is beskikbaar op die in-
aandeelhouers geregistreer as sulks op die aandeleregis- ternet by www.senwes.co.za of kontak die maatskappysekretaris, mev Elmarie Joynt,
ter op 26 Augustus 2016 en die dividend sal na verwag- by 018 464 7104 of per e-pos by elmarie.joynt@senwes.co.za vir ‘n kopie daarvan.
ting teen 2 September 2016 betaal word. Op las van die Die volledige finansiële state, slegs in Engels, sal op ongeveer 25 Julie 2016 op die
direksie. internet beskikbaar wees.
DIREKTEURE: JDM Minnaar (Voorsitter), SF Booysen (Ondervoorsitter), F Strydom (Groep Hoof Uitvoerende Beampte)*, CF Kruger (Groep Hoof Finansiële
Beampte)*, JMB Maswanganyi (Groep Uitvoerende Direkteur)*, ZBM Bassa, JBH Botha, AJ Kruger, NDP Liebenberg, JJ Minnaar, AK Olivier**, TF van Rooyen,
WH van Zyl, AG Waller, Maatskappysekretaris EM Joynt. *(Uitvoerend) **(Alternatief)
••• MA IN AR TI C LE
Financial results
> CONTINUED FROM PAGE 4
CHANGE THE DNA OF THE COMPANY thereby assisted by the agri-econ- farm himself out of trouble. We
BY MEANS OF CLIENT FOCUS AND omist to generate cash, in order to have to be patient with the repay-
INTEGRATION be able to buy a tractor next year. ment of previous season’s debt and
Client focus we have to assist with financing for
Normally Senwes and the client sit Integration the new year. We are in a make-or-
at opposite sides of the table. It is An overlapping of 30% exists break year.
now expected from Senwes to walk in respect of the client bases of
around the table and to assist the the different Senwes divisions. WHAT DO WE NEED AT THIS TIME?
client with his business, long-term It means that there is a 70% po- BOARD, PERSONNEL, CLIENTS AND
requirements and solutions. We tential for divisions to introduce SUPPLIERS
should no longer just sell a pro clients to one another. Potentially A committed board of directors
duct - we should sell solutions. it could have an impact of R100 and committee structures which
Secondly the Senwes structure million on the bottom line. There focus on their work, as well as
is divided into different divisions is a huge ability internally to gen- exceptional personnel who re-
- focus and skills are structured erate a higher income. main motivated, despite the daily
separately, which makes sense in- challenges, are of the utmost im-
ternally. However, this should not WHAT HAVE WE DONE? portance in such a difficult year.
prevent us from serving the client Financial facilities were renegoti- A client base which understands
in an integrated manner. ated and increased by R1 billion what we are going through and
If you sell tractors, you should due to the financial pressure on which realises the value of having
tell your client when he does not clients, but also for the purpose of a partner such as Senwes, who
need a tractor, but rather mecha- financing Senwes’ internal growth. walks around the table to assist the
nisation planning. Then you are Remember: the client cannot save client, is also critical. Input suppli-
busy with integration. The client is himself out of trouble. He has to ers to support us during difficult
cycles are also very important.
SEE THE BIGGER PICTURE
I would like our business to make
a meaningful contribution to the
community, the economic activ-
ities of our community, the pro-
duction ability and to the people
working for Senwes. Only then
will we be making an effective and
productive contribution to South
Africa. Do the right things right in
order to make a positive contribu-
tion to South Africa.
I would like to thank you and
at the same time appeal to you to
First JD 9570 RX Delivered try even harder to improve your-
self, Senwes, the community and
Wesselsbron maize producer Lourens van der Linde and his son South Africa in the process. We
Lourens take delivery of their new John Deere 9570RX which they have nowhere else to go. We have
snapped up at Nampo for a pretty penny. Senwes Equipment’s Wessel to make our country work!
Visagie handed over the keys on the Van der Linde farm, Klein Con- Thank you to every staff mem-
stantia, on Thursday, 14 July 2016 just in time to be included as a ber who worked hard this year and
photo caption in this edition. Senwes Equipment Managing Executive who will face the new year and the
Ferdie Pieterse says this incredible machine made quite an impression future with courage.
at Nampo! Don’t miss the next edition of Scenario for the full story.
6 AUG/SEP 2016 • SENWES Scenario
SENWES PRECISION FARMING
in the vanguard of technology
StarFire™ 6000 Receiver GreenStar™ 2 1800 JDLink
Compatibility • Scroll wheel for easy
• Takes your operation
• Same mounting bracket as navigation
• USB port for data to the next level
StarFire 3000 deluxe shroud
transfers of productivity and
• Same wiring harness
efficiency – without
connector and RTK radios
GreenStar™ 3 2630 leaving the office
as Starfire 3000
• Provides full monitoring • Connects your machines
• Compatible with previous
and control over all the in the field with the
and current GreenStar
agricultural management office or your mobile
displays
solutions you use in your device
• Increased performance John Deere machines • Enables you:
• New features:
– to keep track of your
– Reprogrammable via GreenStar™ 2 Rate fleet
USB port on receiver Controller
– monitor work progress
– Integrated data logger Enables rate and section – manage logistics
– Optional locking device control of non-ISOBUS – access important
– SF1 and RTK performance implements by serving
machine information
will remain the same as as the interface for your
GreenStar display. – analyse and optimise
the SF 3000
machine performance
Controls fertiliser, chemical,
– receive SMS alerts or
nutrient and seed
Universal Autotrack™ e-mail messages
delivery.
• Easy to install – perform remote
• Compatible with SF1, operator support
SF2 and RTK – automate data
• ATU works with exchange
GS2, GS3 and
GS 1800 displays
My choice, my Senwes.
At Senwes Equipment we know what our clients want and
we make sure that they get it. As the exclusive John Deere
dealer we guarantee your access to the latest developments.
We ensure that you have the best that money has to offer.
CALL CENTRE: 018 464 7550/3
••• A REA F O C U S
e n r i ve r s :
Betwe
a n d Pa r ys
tc h e fs t ro o m
Po
LOCHNER DE KOCK SINGS ABOUT
A PLACE BETWEEN TRAINS AND
BETWEEN STATIONS. WELL, IT
The NG Kerk Mooirivier
WOULD BE QUITE SUITABLE TO is just one of many
DESCRIBE POTCHEFSTROOM AND old buildings in
Potchefstroom.
PARYS AS BEING BETWEEN RIVERS.
AUBREY KRUGER cation of leader and of course the top schools such as the Potch
P
'stroom' which refers to the Mooi Boys High and Potch Girls High
otchefstroom... city of River. (1874), Potch Gimnasium (1907)
willows, with its oak lanes, and Hoër Volkskool (1927), as
students and pubs. That is how EDUCATIONAL CENTRE well as other excellent primary and
most of us know the city. This Potchefstroom is uncondition- high schools, add to the character
Northwest city was founded by the ally the city of education with of education.
Voortrekkers in 1838. Although the Northwest University, which
there are numerous explanations, started out as the Potchefstroomse SPORTS: SENWES PARK
the most general one is that the Universiteit vir Christelike Hoër Senwes Park is undoubtedly an
name comes from 'Pot', being Onderwys in 1869. In addition excellent stadium. Senwes ob-
the Voortrekker leader Andries to the Potchefstroom Teachers tained the naming rights years ago
Potgieter, 'chef' which is an indi- Training College, a number of and will retain these rights until
at least 2017. The stadium is of
an international standard and is
home to the Northwest Dragons
Senwes Park is the proud home of the NW and Highveld Lions. The Chief
Dragons and Highveld Lions.
Executive of Northwest Cricket,
Heinrich Strydom, says that this
stadium is the only stadium which
ever accommodated two world
champions, namely Australia
during the 2003 Cricket World
Heinrich Strydom is the CEO of
North West Cricket.
8 AUG/SEP 2016 • SENWES ScenarioA RE A F O CUS •••
The Potchefstroom silo consists of 13
bins. The old silo was erected in 1972
with the new section erected in 1986.
The Potchefstroom silo
team believes in excel-
lent service! Here is Peter
King (Silo manager),
Johannes Koloane (Relief
Assistant Silo Manager),
Chris Kgopelelo,
Johannes Morakanele
and Edwin Monchusi
(General Workers) as well
as Lebohang Tsiu (Junior
Assistant).
Cup and Spain during the 2010 BRANCH HISTORY keng (Gottenburg), Fanie Xalabile
Soccer World Cup. Apart from the The branch moved to its current (Willemsrus), Stoffel Ralengoele
fact that 17 one-day international location years ago, after initially (Tierfontein) and Pule Mothibedi
matches and a cricket test have being located across the road. (Regina) being the other four.
been hosted at the stadium, many The old building was sold on 14
other events are held there, such as August 2002 and the branch has UNIQUE CHARACTERISTICS OF
Aardklop, Stadium Golf, Stadium been situated on the new premises POTCHEFSTROOM SILO 208
Bowls, Carols by Candlelight and for the past 14 years. The fuel The silo has 13 bins. The old silo
many more. In September this station on the corner is unique in was erected in 1972 - 4 large silo
year the Potch Vegas Student Festi- the sense that it is open 24 hours bins of between 4 200 tons and 4
val and Dinner at the Pitch will be a day - one of only three branches 800 tons each, as well as 4 small
taking place at the stadium. offering this service, with Bloem- silo bins of 1 100 tons each.
Being home to the Fanie du fontein and Wesselsbron being The new silos were erected in
Toit sports grounds, where ath- the other two. This is definitely 1986 – 5 silo bins of between 7
letes of world quality train, and Senwes country, with surrounding 500 tons and 8 500 tons each.
Olënpark, the home of Leopards branches in Ventersdorp, Klerks-
Rugby, explain why the city is also dorp, Parys, Oberholzer as well as AGRI POTCHEFSTROOM
known as the sports mecca. The Viljoenskroon. The Chairman of Agri Potchef-
cherry on the top is that the Pukke stroom, Jannie Keet, says that
are presently the Varsity champi- POTCH SILO they have approximately 70
ons! Peter King is the silo manager members, from as far as Parys.
at Potchefstroom silo. This 39- Producers in this area are mostly
HINTERLAND BRANCH year old with 14 years' service maize, sunflower, soybean, wheat
The branch manager at Hinterland at Senwes, has been the silo and sorghum producers. A boere
Potchefstroom, Hennie Groe- manager since 2007. He initially sports day is held annually and
newald, has been with the compa- worked at Werda and thereafter at will be taking place on 10 Sep-
ny for 41 years. He had been the Schoonspruit silo and he has been tember this year, where traditional
branch manager at a number of the manager at Potchefstroom sporting events such as tug-of-war
branches for the larger part of the since 18 January this year. Peter > CONTINUED
past four decades, before he was proudly tells us that he is one ON PAGE 10
transferred to Potchefstroom as of only five silo managers
branch manager two years ago. of colour at Senwes,
Hennie is in control of 60 with Samuel Mofo-
members of staff at Potchefstroom.
He proudly tells us that his per- The branch manager in
Chairman of Agri Potchefstroom, Hennie
sonnel know the industry and that
Potchefstroom, Jannie Groenewald.
they render personal service. Keet.
SENWES Scenario • AUG/SEP 2016 9••• A REA F O C U S
Parys
tc h e fs troom and
Po 9
FORM PAGE
> CONTINUED
Parys Museum.
and many other events will take thereby eternalising their love.
place. The funds generated by the
event will be used to support the HINTERLAND BRANCH
Potchefstroom Service Centre for The branch manager at Parys, Jo-
the Aged. Agri Potchefstroom also han Cromhout, has been with the
works closely with the municipali- company since 2013 and in Parys
ty and police. since 2015. He is in control of 49
staff members, which include 24
PARYS: CITY ON A RIVER...
persons at the branch, 17 at the
CITY OF LOVE
workshop, 7 at the spares divi-
T
ge in Parys
spension br id sion and a whole goods marketer,
The famous su ha ve declared his picture perfect little
ds of lovers
where hundre re are many town was named by the Wimpie Nel.
each other. He
their love for av ed with their surveyor, Schilbach in 1876. The
idge engr
locks on the br ial day.
l as their spec Vaal River flowing through the BRANCH HISTORY
names as wel
town reminded him of the Seine The old branch is being used as
River in Paris, France. a store and dates from 1928. It
However, the unique landscape was in use until 13 August 1994,
is the result of a meteor of 10 km when the new branch was officially
which hit the earth at a speed of opened by Tobie Loubser, former
36 000km/h two billion years ago, ward director of Sentraal Wes
and left a crater of 300km, now Co-operative Limited. The neigh-
known as the Vredefort Dome. It bouring branches include Heil-
is still the oldest impact crater on bron, Oberholzer, Potchefstroom
earth. and Vereeniging.
Parys is known for its fairytale The Parys workshop services a
streets with numerous art shops, huge area, namely Parys, Heilbron,
restaurants and guest houses and Vaaldriehoek, the total West Rand,
love-birds, photographers and bik- Randburg, Oberholzer, Potchef
ers enjoy visiting the town. Inter- stroom, Rysmierbult and Vrede-
The NG Kerk in Parys. esting buildings include the Parys fort. In addition personnel are also
Museum, the NG Church as well being trained as old tractor special-
as the old Anglican Church. ists at the Parys workshop.
A thanksgiving day in the form
UNIQUE ATTRACTIONS IN PARYS of a church service in the work-
Parys has something in common shop has been held since 2014, led
with the French capital in the by Andries Enslin. Gerhard Steyn
form of the well-known hanging supporters take note - his 2015
bridge, where many love-birds music video, Verlief op ’n Dief, was
have declared their undying love. filmed in the Parys branch and
The tradition amongst locals and store, with Gerhard playing the
Senwes
The branch as well as the visitors is to hang a lock with their role of a spares sales clerk in the
ipm ent wo rksh op in Par ys.
Equ
names on the cables of the bridge, video.
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Terme en voorwaardes geld.••• IN T H E SP OT LI GH T
There’s no stopping De Beer
Impossible is just an
illusion for this producer
NOTHING IS IMPOSSIBLE FOR NICO DE
BEER. AND NO WONDER. THIS MAN
WAS BORN IN 1964, THE SAME YEAR AS
THE ROLLING STONES’ FIRST AMERICAN
TOUR AND THE YEAR IN WHICH THE
FIRST FORD MUSTANG WAS BUILT. NICO
IS ALSO ONE OF A KIND AND THIS 52-
YEAR OLD IS A STALWART PRODUCER IN
THE POTCHEFSTROOM AREA.
AUBREY KRUGER
FOURTH GENERATION PRODUCER
Nico is a proud fourth generation producer. His great
grandfather, Hans, started farming on the farm Wit
randsfontein after the Anglo Boer War in 1902. Over the
years his grandfather Martiens followed, then his father
Hansie, and he also joined the farming operations at a
later stage. His sons, Dirkie and Jaco, the fifth generation
producers of the family, are also ready for action.
I briefly spoke to Dirkie before he had to continue
with the harvesting process to be ready for Senwes’ farm
loading trucks. Dirk, who is a proud Gimmie, started
farming with his father immediately after matric in
2012. His younger brother, Jaco, is gaining experience
with a producer in Dumas, Texas in the USA at present.
Nico is supported by his wife Marinda. She is a
Nico de Beer is a fourth generation producer.
housewife and helps with the bookkeeping on the farm.
They work very well together and celebrated their 24th
wedding anniversary this year. “She is the tower of
12 AUG/SEP 2016 • SENWES ScenarioIN T HE SPO T L IG HT •••
Nico de Beer with one of
his sons, Dirkie.
Senwes does
farming loading
on this farm.
strength of our farming business,” stroom in 1982. After military
said Nico. service in Heidelberg and Oshakati
he returned to Potchefstroom and MOTTO
FARMING obtained his agricultural diploma Nico firstly believes that “Impossi-
Nico describes their farming ope from the Potchefstroom Agricul- ble is not a reality, it is an illusion”.
rations as mixed farming. They tural College in 1986. Two critical elements in farming,
farm on Witrandsfontein, between according to him, is that one has
Potchefstroom and Ventersdorp, JOINING HIS FATHER to be involved and should not sit
on approximately 1 040 hectares, He joined his father, Hansie, on in one’s office. “You have to be
with an additional 700 hectares the farm in 1987 and in 1988 he there. The best fertiliser is your
which they lease and they plant on bought Witrandsfontein 2. Nico footprints in the fields.” In this
approximately 550 hectares. is very enthusiastic as we drive occupation you are dependent
Talk about planting. Under around the farm and shows us the upon nature, which was very
normal circumstances they plant old store and ox wagon, which evident during the past season.
90% maize and 10% sunflower. lend a measure of nostalgia to the Nico and his family are only too
Over the past drought season, farm. aware that “Everything we have is
however, they planted 70% maize by the grace of God and you have
and 30% sunflower. THE PAST FIVE YEARS to remain on your knees. You can
The rest of the land is used They have not been doing any work as hard as you wish, whatever
for grazing, since they also have a ploughing over the past five years you receive is by the grace of the
commercial Bonsmara and sheep and have done no tilling over the Father.”
component in their farming op- past three years. Although it is
erations. Breeding material and still early days, they hope that this ADVICE FROM PREVIOUS
good genetics are very important will make a huge difference to the GENERATIONS
to them. production on the farm. The past One thing his grandfather and
season’s El Nino did not spare father never did was to borrow
HIS EARLY YEARS them either. They received a mere money. Having said that, some
We deviate a bit from farming 211 mm of rain from September unforeseen things happen at times
when Nico tells me that he has 2015 until April this year, com- - a good example was when one of
always been living in this area. The pared to approximately 600 mm two teams of oxen was hit by light-
Ventersdorp-born Nico attended under normal circumstances. This ning years ago. However, even the
Mooirivier Primary School and follows on the below normal 2014 fact that his great grandfather was
matriculated at HTS Potchef- and 2015 seasons. > CONTINUED ON PAGE 14
SENWES Scenario • AUG/SEP 2016 13••• IN T H E SP OTLI GH T
Nico de Beer
> CONTINUED FROM PAGE 13
deported to Ceylon in 1914, did
not stop him. Despite everything Here they also farm
with commercial
they never lost courage and just Bonsmaras as well as
pressed on. sheep.
SENWES the area to keep up to date with MANAGING HIS LABOUR FORCE
He is very involved with Senwes technology and relevant matters. As far as his labourers are con-
and Senwes does farm loading for cerned, Nico believes in one
him, which really makes things ORGANISED AGRICULTURE thing very strongly - “Don’t
easier. He is also extensively in- Nico believes in the importance expect anything from them that
sured through Certisure, which of being part of something. This you are not prepared to do”. And
includes home and hail insurance. is why he and his son, Dirkie, his record speaks for itself - some
He has various John Deere tractors are members of Agri Northwest. of his labourers have been work-
and implements and says that Sen- Everyone has a function to fulfil ing for him for the past 25 to 30
wes Equipment renders excellent in organised agriculture. Together years. In addition there should
service and after-sales service. They with a number of other producers, be incentive bonuses for further
also have excellent technicians. they were the recipients of the motivation.
Senwes also presents various farm- 300th fodder donation by Agri It is evident that Nico and his
14 ers’ days which enables farmers in SA. family are geared for farming.
Met Kynoch se innoverende
en pasmaak-produkte
VROEË MIDDEL
VOOR PLANT VEGETATIEF, VEGETATIEF, BLOMSTADIUM kan jy bemesting toedien
MET PLANT TOPBEMESTING volgens jou mielieplante se
behoeftes en groeistadiums.
So verseker Kynoch dat jou
mielieplante kry wat hul
nodig het, wanneer hul dit
MIELIES
die nodigste het.
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innovasie.
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doeltreffendheid wat bestuiwing en bevrugting in
beskikbare stikstof in die wanneer die voedings- die spesifieke voedings-
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grond verhoog. Om gedurende hierdie behoefte te voorsien.
mielieplant geweldig
KynoPlus -
TM stadium in die mielieplant
toeneem. KynoPlusTM -mengsels
Farmisco (Edms) Bpk.
mengsels: se lewe ‘n goeie Foli-Grande of h/a Kynoch Fertilizer Reg. Nr. 2009/0092541/07
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uppe marketing A12328/SS
’ n Blaarvoeding om die
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die grond te sit. mielieplant te verbeter. stowwe in, om graanvul
Nie handeldrywend in die Wes-Kaap nie.
te verbeter.
KynoPlus is geregistreer as kunsmis groep 1 – Reg. No: K8024,
KynoPop Reg. No: K9101, Mielie OEMFF Reg. No: K8702 en
Foli-Grande Reg. No: K8045
(Alle produkte is geregistreer onder Wet 36 van 1947)NEWS •••
Senwes to list
on ZAR X
THE SENWES GROUP (SEN- plied with pending clarification of which is being supported by
the position in terms of the FMA. STRATE and Computershare. The
WES AND ITS HOLDING Subsequently during May whole process is electronic and is
COMPANY, SENWESBEL 2014, the Financial Services Board being operated within the demate-
(FSB) issued a draft directive in rialised environment.
LIMITED, (COLLECTIVELY terms of the Financial Markets Act “We are very excited to be
THE “COMPANIES”) indicating that all “self-regulating” part of a process of breaking new
OTC’s such as the Senwes trading ground together with ZAR X and
ANNOUNCED 20 JULY desk should apply for licencing its new initiatives,” Senwes CEO,
2016 THAT IT WILL MI- unless it was a “single counter Francois Strydom said. The ZAR
exchange”. This directive was X team and its founders, have vast
GRATE ITS OTC SHARE subsequently elucidated and the experience in dealing with trading
TRADING TO A LICENCED FSB issued a 2nd final directive to platforms and we are comfortable
OTC’s dated 11 July 2014, where that our shareholders will still
ENVIRONMENT WITH ZAR it’s was clear the Companies had to enjoy investor protection, whilst
X AS REQUIRED BY THE apply for exemption, apply to be dealing on a platform within
licenced as an exchange, or migrate the FMA realm as envisaged by
FINANCIAL MARKETS ACT, to a provider that is licenced. The the FSB. Etienne Nel CEO and
2012 (“FMA”). FSB made it clear that all exchang- co-founder of ZAR X commented
es trading in shares (with the “pub- “the Senwes Group continue to
S
lic”) be regulated under the FMA. show why it is the leader in the
ince 2006 Senwes provided Following the conditional Agri business space by listing on
an Over the Counter Trading approval of ZAR X as a licenced ZAR X and we are delighted that
Desk (“OTC”) as an Authorised exchange, the Companies’ boards they have decided to do so”.
Financial Services Provider in resolved that the Companies will For purposes of the migration
terms of the FAIS legislation for migrate the shares trading of the shareholders are advised that the
the trading of both the Compa- Group to this bourse effective as Group’s share registers will be
nies’ shares. from 30 September 2016, subject closed and no transfers will be
When the Financial Markets to ZAR X being granted its full allowed during the period 1 Sep-
Act (FMA) was promulgated in exchange licence. Shareholders will tember to 30 September 2016 to
2013 there was uncertainty about be provided with a comprehensive ensure a smooth transition to this
the provisions and the application listing circular during September licenced environment. Official
on OTC’s and the FSB was en- explaining the procedure and notice in this regard will be given
gaged immediately to attempt to structure of this new trading plat- shortly.
provide clarification. The FSB pro- form. ZAR X caters for easy low Queries may be referred to the
vided the Companies with a tem- risk share trading in a regulated Group Company Secretary and
porary exemption from the FMA environment. Senwes will still act General Legal Counsel, Elmarie
in August 2013 on condition that as the transfer secretary and main Joynt at elmarie.joynt@senwes.co.za
the FAIS legislation still be com- broker towards this exchange, or tel nr: (018) 464 7104.
SENWES Scenario • AUG/SEP 2016 15••• T RADE N E W S
PRECISION FARMING
– the basic principles
ONE OF THE LEADING GLOBAL ISSUES OF THE CURRENT
ERA IS FOOD SECURITY. A SOLUTION IS TO INCREASE
PRODUCTIVITY ON EXISTING RESOURCES.
PETRUS VAN STADEN
P recision farming starts with the detail character-
isation of the natural resources in order to quan-
tify variation in the soil and/or crop environment.
The data is used to make recommendations regarding
a product, the quantity as well as time and place of
application in order to ensure optimal crop produc-
tion, increased productivity and profitability. These
actions are implemented in the field with sophisticated
technology.
Figure 1. Soil form map. Global positioning systems are used to gather
geo-referenced data and to apply geo-referenced ap-
plication maps. This technology is used in tractors,
harvesters and crop sprayers.
ADVANTAGES OF PRECISION FARMING:
More effective utilisation of production inputs
• Margin above fertilising costs increases by more
than 20%.
• Saving on lime amounts to 20% to 50%.
• Over-application of herbicides and pesticides can
be halved.
Optimal utilisation of yield potential, increased profit-
Figure 2. Effective depth map. ability and environmentally- friendly farming.
• Improved grain quality.
• Increased yields per mm available moisture of 20%
to 50%.
• Increased net income per mm available moisture of
more than 50%.
PRE-SEASON PLANNING
Step 1: Setting up a soil map
This is a once-off step for farmers who do not have a
soil map. The farmer determines the scale (e.g. 1, 2
or 4 ha) of the grid survey. The data of the survey is
processed for composition of the following maps:
• Soil form map,
Figure 3. Potential maize yield for year-on-year production. • Effective depth map,
16 AUG/SEP 2016 • SENWES ScenarioT RA D E N E W S •••
Figure 4. The pH-map. Figure 5. Phosphate map.
• Potential plant available water captured electronically and trans-
storage capacity map, and ferred to the on-board computer
• Potential yield map for mono- before the action can be executed.
culture and fallow systems. Examples are reflected in Figure
7 to 9.
Examples of the abovementioned
maps are presented in Figure 1 to IN-SEASON MONITORING
3. Step 5. Technology to monitor
crop growth during the season
Step 2: Characterization of the During the growing season remote
soil chemical status sensing technology can be used
Chemical analysis and adjustment to support decision making on
is done every year on one third of nutrient application as well as pest
the farm. Soil samples are taken and weed control at specific crop
on the same GPS-point as in Step stages. Remote sensing can also
1 and analysed. The results are be used to determine hail, wind or
used to draw maps as required. flood damage.
Figure 6. Example of lime application
Examples of the types of maps are > CONTINUED ON PAGE 18 map.
pH, Acid saturation, Phosphate
(P), Potassium (K), Calcium (Ca),
Magnesium (Mg), Sodium (Na)
and Sulphur (S).
Examples of pH and P-maps
are presented in Figures 4 and 5.
Step 3: Using information for
correction
The information derived from Figure 7. The lime application map (left) being loaded into the on-board com-
step 2 is used to create precision puter of the tractor (right).
application maps for the farmer
according to his requirements.
Prescription maps are generally
used for the application of lime,
fertiliser and seed. An example of a
lime application map is presented
in Figure 6.
Step 4. Field application
The maps referred to in step 3 are Figure 8. Precision application of lime.
SENWES Scenario • AUG/SEP 2016 17••• T RADE N E W S
PRECISION FARMING - the basic principles
> CONTINUED FROM PAGE 17
In the crop field remote sensing
is used to create a picture of the
cropped field. The purpose of
the map defines the equipment
and sensors to be used. The data
Figure 9. Planting with fertiliser and is then processed to create a map
plant population prescription maps. that can be followed up with a field
inspection. A plan of action is then
decided upon and an application
map is created. Examples are
presented in Figures 10 and 11.
END OF SEASON EVALUATION
Step 6. Collecting yield data
during harvesting
At the end of the production sea-
son valuable information can be
obtained should the harvester be
equipped with sensors to measure
crop yield. See Figure 12.
Step 7. Evaluation
The maps in Figure 12 are an in-
Figure 10. Example of fixed wing drone with NDVI images during dication of the spatial distribution
canola flowering time. of the grain yield in specific areas.
Figure 11.
All management information and
Precision climate information are used, in
application. conjunction with the client, to
determine the reasons for the yield
variations and how these compare
with the pre-season planning.
Adjustments are then made as well
as recommendations for the next
production season.
SUMMARY
The digital era has unending appli-
cation possibilities which empower
producers to apply precision farm-
ing practices. The growing demand
for food which has to be produced
on limited resources, together with
variable climate and socio-econom-
ic conditions, are forcing farmers
to fully utilise technology and
science in order to increase crop
production through increased effi-
Figure 12. Harvesting data of three successive maize seasons. ciency.
18 AUG/SEP 2016 • SENWES ScenarioET
M
U
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WARRANTY
WILLARD BATTERYE
DENKSKUIWEND
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Nou met ’n 25 maande waarborg op die hele reeks,
bied Willard Batterye jou ’n verskeidenheid opsies
om van te kies, Willard Batterye verskuif jou denke.
Willard Batteries. The power of technology.
SPECIALIST
RANGE
TM
WARRANTY••• T RADE N E W S
PRECISION FARMING
– a new approach
THE CHANGING AGRI- Over the long term this will be under scrutiny.
more rewarding for the technolog- The use of precision farming
ENVIRONMENT CATCHES ically advanced farmer. One of the technology plays a huge role in the
MANY A FARMER aspects which may be considered input costs of farming operations.
to counter market changes and Various precision devices result
UNAWARES IN THE SENSE to keep up is precision farming. in more accurate and sustainable
THAT THEY FALL BEHIND Precision farming strongly relates application of input products. The
to the technological advancement more accurate application of input
WITH EVER-EXPANDING in the agricultural sector. It en- products prevents over or un-
TECHNOLOGICAL ables the farmer to observe, to der-application, which could have
measure and to respond to inter a positive effect on the profitability
DEVELOPMENT. and intra-veld variables in respect of the farm over the long term.
of crops. This technological ad-
vancement results in better and FACTORS TO BE TAKEN INTO ACCOUNT
LUAN VAN DER WALT, HENFRED more accurate decision-making Although there are many ad-
LINDE and *VOSSIE VAN STRAATEN
and outcome predictions. Calcula- vantages attached to the imple-
UFS
tions can be done more accurately, mentation of precision farming
Department Agricultural Economics
which will result in better financial technology, various factors have
T
management of the farming oper- to be taken into account when
he changes taking place ations. Precision farming includes decisions in this regard are made.
reach from farm level to various aspects, from the output The implementation of precision
the preferences of consumers in side to the financial management farming technology will entail a
respect of the end or produced side. huge capital outlay should the
product. The changing environ- farmer not already have started
ment makes it critically important WHY PRECISION FARMING? to gradually invest in precision
for farmers to adjust and not to Figure 1 reflects the producer price technology. It is therefore of the
fall behind in terms of production against the cost of production in utmost importance to take a few
and management aspects. If the terms of index values. It is evident critical elements into account
farmer does not keep up with the from figure 1 that the price cost when decisions are made regarding
continuous changes, he will not squeeze effect increased signifi- precision farming.
be able to be competitive. What is cantly over the past few years in • Capital – Investment in preci-
meant here is that his competitor the agri-industry and more specif- sion technology requires huge
will use inputs more effectively ically at farm level. The price cost capital outlay. It is therefore
and accurately, which will improve squeeze which arises, places the very important to weigh the
the efficiency of his daily activities. profitability of farming operations long-term benefits up against
20 AUG/SEP 2016 • SENWES ScenarioT RA D E N E W S •••
Figure 1: Producer price index against cost index. Source: Department of Agriculture, Forestry and Fisheries, 2016
the immediate capital outflow. mission of the producer? How the return which it will render will
• Feasibility – It is important does the use of precision tech- justify the capital outlay.
to consider how well precision nology fit in with the goals and Precision farming is not just
technology will fit in with the objectives of the producer? about capital expenditure. The
current farming environment expertise required in order to
and how feasible the use of IN CONCLUSION manage it effectively is even more
precision technology will be The continuous changes taking important. Without the neces-
to maximise production at the place in the agri-sector, particu- sary expertise and skills to ensure
lowest input. larly in respect of labour and the effective decision-making, it will
• Expertise – Precision tech- political situation, make it very not be sensible to make such an
nology often requires the nec- important for farmers to keep up investment.
essary expertise in order to be with the latest technology and pro-
implemented successfully. Does duction methods. Although pre- For more information, contact Vossie
the farmer have the necessary cision farming goes hand in hand by email: lfvanstraaten@gmail.com
expertise to ensure optimal util- with extensive capital outlay, it is a Or Henfred: LindeHJ@ufs.ac.za
isation of the equipment? profitable investment over the long * Vossie van Straaten is a masters' degree
• Vision and mission of pro- term. Precision farming requires student at the Department Soil Technol-
ducer – What is the vision and a lot of capital at the outset, but ogy at the UFS. 21
❝
Precision farming
strongly relates to
the technological
advancement in the
agricultural sector...
This technological
advancement results
in better and more
accurate decision-
making and outcome
predictions.
❞ DOEN GERUS NAVRAAG BY U NAASTE SENWES EQUIPMENT-TAK••• Amanda
SELFIE COMPETITION
T RADE N E W S
Haasbroek and
her son Marnus
WIN BIG in the winning
selfie. According
to her, her
with Senwes Equipment and John Deere
husband Nardus
has cultivated
the love for John
Deere in her.
☞ Win a John Deere Gator 855D to the value of R230 000
☞ Win a trip for two to Mauritius to the value of R80 000
Amanda Haasbroek wins
THERE ARE STILL TWO EXCITING PRIZES
R10 000 clothing voucher
TO BE WON IN THE WIN BIG WITH
THE WINNER OF the Senwes Equipment and
SENWES EQUIPMENT AND JOHN DEERE John Deere Selfie-competition in the first leg of
COMPETITION. the WIN BIG with Senwes Equipment and John
Deere competition, is Amanda Haasbroek.
Amanda almost did not enter and sent in her
WIN A JOHN DEERE GATOR 855D TO THE VALUE OF R230 000
selfie on the very last day of the competition, after
In the second leg of the competition a John Deere
her brother-in-law, Leonard, and mother-in-law,
Gator 855D to the value of R230 000 can be won! This
Nicolene, told her about the selfie-competition.
rugged and robust workhorse has a proven record as the
She covered the 25 kilometre distance between
ideal helper on the farm which will fulfil the transport
her parents-in-law’s farm, Lacuna, and their own
requirements of small loads on the farm and in rural areas.
farm, Rendezvous, in the Allanridge area, in re-
It is a fun and functional vehicle, designed to compliment
cord time to collect their John Deere clothes and
any farm with its power and charm.
toys. She took a selfie of herself and her son, Mar-
nus, with his favourite, a John Deere sprayer.
SMS Senwes Equipment, John Deere Gator as well as your
The R10 000 prize came at just the right time,
name, telephone number and e-mail address to 31 022 on or
since they heard a few weeks ago that they are
before 31 October 2016 for a chance to win this John Deere
expecting their second child. “I am ecstatic - real-
Gator to the value of R230 000.
ly grateful. I did not think that I would win.”
WIN A TRIP FOR TWO TO MAURITIUS TO THE VALUE OF R80 000 The panel of judges agreed that the selfie really
In the third leg of the competition one lucky winner and talked to them. Managing Executive of Senwes
his/her spouse or partner will win a trip to Mauritius to the Equipment, Ferdie Pieterse, said: “Everything in
value of R80 000. the selfie shouts John Deere. There seems to be a
deeper meaning in the family selfie - the wife and
All you need to do is to answer the following question: Who is child, care-giver and provider for the nation.”
the leading John Deere agent in South Africa? E-mail the Pieterse and John Deere Area Manager, Philip du
answer and your contact number to equipment@senwes.co.za. Plessis, awarded the winning prize.
The newly established trademark, Senwes
General competition details, rules and details to enter
Equipment, enjoyed wide exposure on social
are available at http://senwes.co/Equipment_Gator and
media as well with more than 30 000 people
http://senwes.co/Equipment_Mauritius. No Senwes or
visiting the different sites.
22 John Deere staff may participate in the competition.
Luc
ky
Win
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