FOR ACCELERATED GROWTH - Subex

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FOR ACCELERATED GROWTH - Subex
FOR ACCELERATED GROWTH
The Subex User Conference is back, and this time it’s bigger than ever. The event is planned
from 25th to 28th October 2021. The event is now virtual, so you can experience it from the
comfort of your home.

That’s right! Subex has now turned to the digital arena to bring this 4-day program, across 2.5
hours a day. This means that the sessions can be easily accommodated within your work
schedule.

For the last 16 years, Subex User Conference has been creating a platform for our customers
to connect, discuss and understand the practical implications of trends in the industry from
eminent speakers and practitioners.

This year’s conference, unlike previous years', comprises multiple functional-focused tracks.
This means that in addition to tracks for Business Assurance, Fraud and Security, we will be
introducing new tracks for Marketing, Network, AI & Analytics, and Partner Ecosystem
Management.

We look forward to host you in a virtual world!
FOR ACCELERATED GROWTH

This theme stems from the fact that business leaders across industries
universally agree that Artificial Intelligence (AI) and Machine Learning
(ML) will transform their businesses by reducing costs, managing risks,
streamlining operations, accelerating growth and fueling innovation.
However, AI adoption today has been fragmented and is primarily
driven by the CIO organization. Business functions are yet to see the full
benefits of the technology, leading to concerns about the efficiency
and propensity of AI to deliver value.

At the event, we intend to address topics that will interest leaders and
practitioners looking to scale their organization’s AI adoption to the
next level.
AGENDA

         VISIONARY    BUSINESS
         SESSION      ASSURANCE

         OPERATOR     NETWORK
         EXCELLENCE
         AWARDS
                      MARKETING

         FRAUD &      AI &
         SECURITY     ANALYTICS

         PARTNER
         ECOSYSTEM    EVENT
         MANAGEMENT   CLOSURE
VISIONARY SESSIONS

   TIME (GMT)                TIME (EST)
                                                        AGENDA
   EMEA & APAC               NA & CALA

   09:00 AM TO 09:05 AM      09:30 AM TO 09:35 AM       Conference Theme showcase + House Rules by MC

   09:05 AM TO 09:15 AM      09:35 AM TO 09:45 AM       Opening Remarks
                                                        Shankar Roddam, Chief Operating Officer, Subex

   09:15 AM TO 09:35 AM      09:45 AM TO 10:05 AM       Keynote on Enterprise AI for Accelerated Growth
                                                        Richard Benjamins, Chief AI & Data Strategist, Telefonica

   09:35 AM TO 09:55 AM      10:05 AM TO 10:25 AM       Getting the Right Balance of Network Investments, Customer
                                                        Experience and Profitability
                                                        Rahul Joshi, AVP & Lead - Network Analytics & Insights, JIO

   09:55 AM TO 10:25AM       10:25 AM TO 10:55 AM       Beyond Boundaries, Breaking Convention - A Sneak Peak into Subex
                                                        Strategy & Roadmap
                                                        Vinod Kumar, MD & CEO, Subex
                                                        Suresh Chintada, Chief Technology Officer, Subex
                                                        Rohit Maheshwari, Head of Strategy & Products, Subex
                                                        Moderated by: Vasanthi Hariprakash, Ex NDTV Correspondent & Founder
                                                        -Pickle Jar Media House

   10:25AM TO 10:55 AM       10:55 AM TO 11:25 AM       ODA Framework for DSPs
                                                        George Glass, CTO, TM Forum

   10:55 AM TO 11:25 AM      11:25 AM TO 11:55 AM       Operator Excellence Awards

   11:25 AM TO 12:25 PM      11:55 AM TO 12:55 PM       Brain Date (Networking Session)

THOUGHT LEADERS

Richard Benjamins            George Glass                  Rahul Joshi                               Vasanthi Hariprakash
Chief AI & Data Strategist   Chief Technology Officer      AVP & Lead - Network                      Ex NDTV Correspondent &
                                                           Analytics & Insights                      Founder

Vinod Kumar                  Shankar Roddam                Suresh Chintada                            Rohit Maheshwari
Managing Director & CEO      Chief Operating Officer       Chief Technology Officer                   Head of Strategy & Products
BUSINESS ASSURANCE

  TIME (GMT)                     TIME (EST)
                                                                  AGENDA
  EMEA & APAC                    NA & CALA

  09:00 AM TO 09:05 AM            10:00 AM TO 10:05 AM           Theme showcase + House Rules by MC

  09:05 AM TO 09:30 AM            10:05 AM TO 10:30 AM           From Assuring Revenues to Assuring Business –
                                                                 The Changing Role of RA Function
                                                                 Gina Pesheva, Senior Manager Billing & Assurance, Deutsche Telekom AG

  09:30 AM TO 09:50 AM            10:30 AM TO 10:50 AM           BA Automation for 5G and Beyond
                                                                 Ashwin Menon, Product Head - Business Assurance, Subex

  09:50 AM TO 10:10 AM            10:50 AM TO 11:10 AM           The Digital Trust Survey for RA, FM, Cyber Security Professionals -
                                                                 Results Preview
                                                                 Eric Priezkalns, Chief Executive, Risk & Assurance Group

  10:10 AM TO 10:30 AM            11:10 AM TO 11:30 AM           CX Assurance - From Theory to Practice | Expert Opinion
                                                                 Taruna Ranjan, Director - Revenue Assurance, T Mobile

  10:30AM TO 10:50 AM             11:30 AM TO 11:50 AM           Maximize Product Profitability Through 360-degree Margin Analytics
                                                                 Brett Puckeridge, Director Networks Transformation, Optus
                                                                 Madan Jangra, Senoir Manager - Networks Transformation, Optus
                                                                 Moderator: Srikanth Vasudevan, Director - Business Consulting, Subex

  10:50 AM TO 11:20 PM            11:50 AM TO 12:20 PM           Panel Discussion: People, Process & Technology – The Key Dimensions of
                                                                 Change for Tomorrow’s BA Practice
                                                                 Panelist: Naresh Chandra Biswas, GM - Revenue Assurance, Robi Axiata
                                                                 Edward Granillo, Group Head Revenue Assurance & Fraud at Telia Company
                                                                 Chinyama Samukonga, Senior Manager - Revenue Assurance & Fraud
                                                                 Management at MTN Zambia

  11:20 AM TO 12:20 PM            12:20 PM TO 01:20 PM           Brain Date (Networking Session)

THOUGHT LEADERS

Gina Pesheva             Eric Priezkalns            Taruna Ranjan              Brett Puckeridge                   Madan Jangra
Senior Manager           Chief Executive            Director - Revenue         Director -                         Senior Manager,
Billing & Assurance                                 Assurance                  Networks Transformation            Networks Transformation

Chinyama Samukonga Naresh Chandra                          Edward Granillo              Srikanth Vasudevan               Ashwin Menon
Senior Manager -   Biswas                                  Group Head Revenue           Director - Business              Product Head -
Revenue Assurance &        GM - Revenue Assurance          Assurance & Fraud            Consulting                       Revenue Assurance
Fraud Management
NETWORK

  TIME (GMT)             TIME (EST)
                                                 AGENDA
  EMEA & APAC            NA & CALA

  09:00 AM TO 09:05 AM   10:00 AM TO 10:05 AM    Theme showcase + House Rules by MC

  09:05 AM TO 09:25 AM   10:05 AM TO 10:25 AM    Smart Network Investment Planning for Superior Customer Experience
                                                 Alok Kumar Sinha, Product Director - Network Analytics, Subex

  09:25 AM TO 09:55 AM   10:25 AM TO 10:55 AM    Maximising Revenues within a 5G B2B2X Ecosystem
                                                 Naveen Suri, Head, Communications Industry Solutions, Cognizant
                                                 Mayur Madhawani, Product Manager, Stl
                                                 Alok Kumar Sinha, Product Director - Network Analytics, Subex

  09:55 AM TO 10:10 AM   10:55 AM TO 11:10 AM    How to Drive Efficiencies Through a Holistic Network Asset
                                                 Management Approach
                                                 Purushothaman KG, Partner-Telecom Sector Leader KPMG India

  10:10 AM TO 11:00 AM   11:10 AM TO 12:00 PM    Brain Date (Networking Session)

THOUGHT LEADERS

Mayur Madhawani           Naveen Suri                      Purushothaman KG                       Alok Kumar Sinha
Product Manager           Head, Communications             Partner-Telecom                        Product Director -
                          Industry Solutions               Sector Leader                          Network Analytics
MARKETING

  TIME (GMT)                 TIME (EST)
                                                           AGENDA
  EMEA & APAC                NA & CALA

  09:00 AM TO 09:05 AM       10:00 AM TO 10:05 AM          Theme showcase + House Rules by MC

                                                           Leveraging telecom data for financial inclusion – Balancing trust and
  09:05 AM TO 09:25 AM       10:05 AM TO 10:25 AM
                                                           inclusion
                                                           Moderator: Upal Pradhan, AVP - Business Development, IDcentral
                                                           Devyani Parameshwar, Head of Commercial, M-Pesa Africa
                                                           Sanjay Phadke, Author- FinTech Future: The Digital DNA of Finance
                                                           Vamsi Madhav, Chief Operating Officer, Sahamati

  09:25 AM TO 09:45 AM       10:25 AM TO 10:45 AM          Fireside chat: Smart customer on boarding - Striking the right balance
                                                           between customer experience and security
                                                           Mapusetso Ntsekhe, General Manager of Marketing and Customer
                                                           Experience, Econet Telecom Lesotho
                                                           Upal Pradhan, AVP - Business Development, IDcentral

THOUGHT LEADERS

Devyani Parameshwar          Sanjay Phadke                          Vamsi Madhav                              Mapusetso Ntsekhe
Head of Commercial           Author- FinTech Future: The            Chief Operating Officer                   General Manager of Marketing
                             Digital DNA of Finance                                                           and Customer Experience

Upal Pradhan
AVP - Business Development
FRAUD & SECURITY

  TIME (GMT)                     TIME (EST)
                                                                   AGENDA
  EMEA & APAC                    NA & CALA

  09:00 AM TO 09:05 AM           10:00 AM TO 10:05 AM             Theme showcase + House Rules by MC

  09:05 AM TO 09:30 AM           10:05 AM TO 10:25 AM             Panel Discussion: Evolution of Fraud and Security Risk Mitigation in 5G
                                                                  Sreenadh Ambarkhana, Vice President Finance, Head of Governance, Risk
                                                                  and Controls at DTAC
                                                                  Daniela Iszlai, Manager, Technology Strategy, Telus
                                                                  Moderator: Teresa Cottam, Chief Analyst, Omnisperience

  09:30 AM TO 09:50 AM           10:25 AM TO 10:45 AM             Fraud Management Within the Evolving Cloud Landscape,
                                                                  Nithin Gangadharan, Product Director, Fraud Management, Subex

  09:50 AM TO 10:10 AM           10:45 AM TO 11:05 AM             Fireside chat:
                                                                  Handset Fraud: The Complexities and Key Mitigation Strategies
                                                                  Jonathan Madill, Senior Manager - BT
                                                                  Neil Sowerby, Sales Director, Subex

  10:10 AM TO 10:30 AM           11:05 AM TO 11:25 AM             Proactive Remediation: The need to expand the horizon for fraud
                                                                  mitigation.
                                                                  Kiran Zachariah, VP-Digital Security, Sectrio

  10:30 AM TO 10:50 AM           11:25 AM TO 11:45 AM             Signaling Anecdotes
                                                                  Charmaine Galea Triganza, Fraud Prevention Officer, Go Malta
                                                                  Sai Devata, GM – Financial Control, stc

  10:50AM TO 11:50 AM            11:45 AM TO 12:45 PM             Brain Date (Networking Session)

THOUGHT LEADERS

Charmaine                        Jonathan Madill                         Teresa Cottam                        Sreenadh Ambarkhana
Galea Triganza                   Senior Manager                          Chief Analyst                        VP - Finance, Head of
Fraud Prevention Officer                                                                                      Governance - Risk and Controls

Sai Devata                 Daniela Iszlai               Neil Sowerby                 Nithin Gangadharan               Kiran Zachariah
GM – Financial Control     Manager, Technology          Sales Director               Product Director -               VP - Digital Security
                           Strategy                                                  Fraud Management
PARTNER ECOSYSTEM MANAGEMENT

  TIME (GMT)                    TIME (EST)
                                                       AGENDA
  EMEA & APAC                   NA & CALA

  09:00 AM TO 09:05 AM          09:30 AM to 09:35 AM   Theme showcase + House Rules by MC

  09:05 AM TO 09:25 AM          09:35 AM TO 09:55AM    Executing a Partner Strategy to Monetize 5G and IoT
                                                       Teresa Cottam,Chief Analyst, Omnisperience

  09:25 AM TO 09:45 AM          09:55 AM TO 10:15 AM   Enabling Trust in the Digital Partner Ecosystem
                                                       Paulo Zanotto, Product Director - Partner Ecosystem Management, Subex

  09:45 AM TO 10:05 AM          10:15 AM TO 10:25 AM   Billing & Charging Evolution
                                                       Scarlett Woodford, Research Analyst at Juniper Research

   10:05 AM TO 10:25 AM         10:25 AM TO 10:45 AM   Simplifying Partnerships Through Blockchain
                                                       Subrat Saurabh, Product Director - Blochchain, Subex

  10:25 AM to 10:45 AM          10:45 AM TO 11:05 AM   Leveraging Deep Learning to Manage Profitable Partnerships
                                                       Vikrant Gandhi, Vice President at Frost & Sullivan

THOUGHT LEADERS

Teresa Cottam                     Scarlett Woodford          Vikrant Gandhi                           Paulo Zanotto
Chief Analyst                     Research Analyst           Vice President                           Product Director - Partner
                                                                                                      Ecosystem Management

Subrat Saurabh
Product Director - Blockchain
AI & ANALYTICS

  TIME (GMT)                    TIME (EST)
                                                                  AGENDA
  EMEA & APAC                   NA & CALA

  09:00 AM TO 09:05 AM          09:30 AM TO 09:35 AM             Theme showcase + House Rules by MC

  09:05 AM TO 09:25 AM          09:35 AM TO 09:55 AM             Creating Value from Analytics, AI & Automation
                                                                 Charlotte Patrick, Independent Analyst and Ex Gartner Research Analyst

  09:25 AM TO 09:45 AM          09:55 AM TO 10:15 AM             A Conversation with the CIO - Barriers to AI Adoption
                                                                 Soksophay Lim, Chief Information Officer, Cellcard

  09:45 AM TO 10:10 AM          10:15 AM TO 10:40 AM             Democratizing AI Using HyperSense AI Studio
                                                                 Shashank Shekhar, Head AI labs, Subex

  10:10 AM TO 10:30 AM          10:40 AM TO 11:00 AM             Leveraging Cognitive RPA for Superior Customer Experience
                                                                 Ashwin P kumar, Director - Risk Assurance, Subex

  10:30 AM TO 10:50 AM          11:00 AM TO 11:20 AM             Transforming for success: Harnessing 5G & automation to innovate & grow
                                                                 Aaron Boasman Patel, VP AI & Analytics, TM Forum

  10:50 AM TO 11:20 AM          11:20 AM TO 11:50 AM             Demystifying the Black Box AI
                                                                 Shashank Shekhar, Head AI Labs, Subex

  11:20 AM TO 11:45 AM          11:50 AM TO 12:15 PM             How Explainable & Ethical AI can Improve AI Adoption Across Spectrum
                                                                 Dr. Keeratpal Singh, Chief Data Scientist, Axiata
                                                                 Steve Bowker, Head of Telco, Brytlyt
                                                                 Zabi Ulla - Product Head AI Labs, Subex
                                                                 Moderator: Prof. Paul Morrissey, Chairman, BolgiaTen Ltd

  11:45 AM TO 12:00 PM          12:15 PM TO 12:30 PM             Vote of Thanks & Event Closure

THOUGHT LEADERS

Soksophay Lim                     Dr. Keeratpal Singh                   Aaron Boasman Patel                      Charlotte Patrick
Chief Information Officer         Chief Data Scientist                  VP AI & Analytics                        Independent Analyst and Ex
                                                                                                                 Gartner Research Analyst

                            Steve Bowker
Prof. Paul Morrissey        Head of Telco                Shashank Shekhar           Zabi Ulla                    Ashwin P Kumar
Chairman                                                 Head AI labs               Product Head AI Labs         Director - Risk Assurance
NETWORK PROFESSIONALS
KEY TAKEAWAYS
                 Sessions on how CSPs can address the opportunities and challenges of 5G

                 Expert views on Network Slicing, O-RAN, and other trending topics

                 First-hand view on the latest techniques of leveraging AI/ML to enhance Customer Experience

                 1:1 sessions with Subex experts and access to live product demos

                BUSINESS ASSURANCE PROFESSIONALS

                 First-hand views on the evolution to Business Assurance and the functional impact

                 A deep dive into the RAG Digital Trust survey results with expert views

                 Practitioner views on how they approach pertinent Business Assurance use cases

                 Master Demo session on 360o Margin analytics and Product profitability

                FRAUD & SECURITY PROFESSIONALS

                 Expert views on the evolution of the threat landscape and its implications in the era of 5G

                 Sessions on how AI/ML will be a key arsenal in the fight against fraud

                 Expert opinions on the need for a proactive mitigation strategy to address fraud

                 Real-world experiences and learnings of risk practitioners in this sophisticated fraud landscape

                 1:1 sessions with Subex specialists and live product demos

                PARTNER ECOSYSTEM MANAGEMENT PROFESSIONALS
                 Visionary sessions on the need for collaboration and co-creation strategy with partners to realize 5G
                 opportunities

                 Subex experts on how to create a seamless partner experience for a value driven partner ecosystem

                 Expert views on the adoption of Billing and Charging Evolution, and Blockchain in telecom

                 Access to live demos, industry best practices for partner ecosystem management

                BUSINESS LEADERS
                 First-hand insights from world-renowned AI practitioner, Richard Benjamins, on his experiences in
                 leading large-scale Analytics projects

                 A preview of the new face of the telecom technology stack

                 A look into how the power of AI can help businesses transform

                 A deep dive into TM Forum’s ODA Framework for DSPs directly from the source with George Glass, CTO,
                 TM Forum

                 A chance to meet peers and learn best practices, discuss opportunities, and strategies to win
MARKETING PROFESSIONALS

  Expert views from Marketing pros as they unravel their successes in using AI to identify new opportunities

  A look at how CSPs can provide immersive fan experiences as a means to monetize 5G

  Sessions on how to monetize data while ensuring trust and customer privacy

  Demo sessions on how marketeers can better leverage AI for enhanced decision-making

AI & ANALYTICS PROFESSIONALS

  Experiences from industry experts and analysts on how CSPs globally are leveraging AI and analytics

  A chance to see HyperSense in action and how it breaks barriers to AI adoption

  Views from AI practitioners on Ethical & Explainable AI and their experiences and best practices

  Hands-on sessions with Subex specialists and live product demos

ABOUT SUBEX

Subex is a pioneer in enabling Digital Trust for businesses across the globe.
Founded in 1994, Subex helps its customers maximise their revenues and
profitability. With a legacy of having served the market through world-class
solutions for business optimisation and analytics, Subex is now leading the way
by enabling all-round Digital Trust in the business ecosystems of its customers.
Focusing on risk mitigation, security, predictability and intelligence, Subex
helps businesses embrace disruptive changes and succeed with confidence in
creating a secure digital world for their customers.

Through HyperSense, an end-to-end augmented analytics platform, Subex
empowers communications service providers and enterprise customers to
make faster, better decisions by leveraging Artificial Intelligence (AI) analytics
across the data value chain. The solution allows users without a knowledge of             FOR MORE INFORMATION
coding to easily aggregate data from disparate sources, turn data into insights
by building, interpreting and tuning AI models, and effortlessly share their              Ramya Raj,
findings across the organisation, all on a no-code platform.                              Associate Director - Marketing
                                                                                          email: ramya.raj@subex.com
Subex also offers scalable Managed Services and Business Consulting
services. Subex has more than 300 installations across 90+ countries. For more            Phone: +91 9900289344
information, visit www.subex.com
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