FOREIGN INVESTMENT ATTACK - AGT

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FOREIGN INVESTMENT ATTACK - AGT
Corporate communication publication of AGT. Published quarterly. Free of charge.
June - July - August 2017

                                FOREIGN
                             INVESTMENT
                                 ATTACK
FOREIGN INVESTMENT ATTACK - AGT
Inspiring Wooden
                                                                                                                                 ”
Solutions...                                                                                                                                 By protecting our
                                                                                                                                             powerful trademark
                                                                                                                                             position, increasing our
                                                                                                                                             export activity further and
                                                                                                                                             contributing our national
                   MDF                                                                                                                       economy will be our most
            Melamine
                                                                                                                                             important strategy in the
            Faced MDF                                                                                                                        future.
                   Panel                ŞİRZAT SUBAŞI
                                        General Manager of AGT
               Profile
                                                                                                   The precious members of AGT family,                  show our difference in export. As the owner of
                                                                                                                                                        the highest export rate, we have promoted from
              Flooring                                                                             My dear friends,
                                                                                                                                                        278th to 185th rank in total turnover. By protect-
                                                                                                                                                        ing our powerful trademark position, increasing      01
                                                                                                   Nowadays, in the second term of the year, I
                                                                                                   would like to greet you with regards on these        our export and foreign market, contributing our
                                                                                                   weeks that the economy began to repair the           national economy will be our most important
                                                                                                   destruction it has been exposed and began to         strategy in the future.
                                                                                                   give better signs.
                                                                                                                                                        For this purpose, we have launched attempts for
                                                                                                   Our country, wherein about 1 million residential     the foreign investments besides active usage of
                                                                                                   building constructed per year and again with         the producing centre in Turkey. The first step is,
                                                                                                   around 700 thousand marriage per year, like          our Iran investment. I know that this investment
                                                                                                   in many sectors resumes the highest potential        will contribute AGT. And it will contribute the
                                                                                                   with all these dynamics. I guess that, the sector    development of foreign trade.
                                                                                                   will finish this year with an expansion over the
                                                                                                   national economy. The first six month-long results   Also this move will be a very important step for
                                                                                                   confirms this view.                                  AGT to be a world leading brand. I believe
                                                                                                                                                        indeed, this successful standard that we achieve
                                                                                                   In this period, we as AGT, achieve the happi-        with the family-like adjustment of our personnel,
                                                                                                   ness of receiving the prizes of the year that we     dealers and suppliers will progress more and
                                                                                                   left behind.                                         more with our strategical movements.

                                                                                                   Last year, by increasing 30 steps, we had the
                                                                                                   164th rank in the rating system of ISO and we        With love and respects,

                                        Quarterly periodical
                                        On behalf of AGT Ağaç Sanayi ve Tic A.Ş. Concessionaire:
                                        Şirzat Subaşı Chief Editor: Özge Sipahioğlu Editorial
                                        Coordinator: Mehmet Efe Süyek Publication Editor: Evren
                                        Yağcı Editorial Board: Burcu Dündar, Emrah Akpınar, Ezgi
                                        Kayar, Halit Çınar, Mustafa Özaydın Management Office:
                                        Antalya Organize Sanayi Bölgesi 3. Kısım, 35. Cadde
                                        07190 Döşemealtı Phone: +90 242 249 17 17 Fax: +90
                                        242 249 17 27 İstanbul Kısıklı Mh. Alemdağ Cad. No:36
                                        Çamlıca Phone: +90 216 344 82 48
                                        Fax: +90 216 344 82 48
                                        Content and Design: Dilara Irmak, dilarairmak.com

 /agtthinkwithus           agt.com.tr
FOREIGN INVESTMENT ATTACK - AGT
NEWS FROM AGT                                          June - July - August 2017                                                                  June - July - August 2017                 NEWS FROM AGT

                FOREIGN INVESTMENT ATTACK                                                                  Star of the Fairs: AGT
                                                                                                           We have represented our brand at Interzum and Turkeybuild 2017 fairs.

                                                                                                                                                                                    Interzum 2017
                                                                                                                                                                                    Germany
                                                                                                                                                                                    The International furniture Fair
                                                                                                                                                                                    Interzum which hosts the global
                                                                                                                                                                                    important firms of furniture sector
                                                                                                                                                                                    occurred in Köln-Germany. We
                                                                                                                                                                                    represented our company with
                                                                                                                                                                                    more than 1000 companies at
02                                                                                                                                                                                  the fair. We introduced our new       03
                                                                                                                                                                                    10 mm flooring series Concept
                                                                                                                                                                                    the visitors and we offer of our
                                                                                                                                                                                    new panel and melamine faced

     O
              ur company made a leading rising with the                                                                                                                             MDF colours.
              showroom of Tehran that we have opened in Iran
              Market in 2016, has released that it will begin the
     producing activity in Kezvin City at Caspian Industry Zone
     on 112.000 square meters area with a plant investment.                                                    Turkeybuild 2017
     Within the agreement that has been concluded between
     Dr. Manouchehr Habibi, in charge of economic relations                                                             İstanbul
     General Manager group leader and Kazvin foreign investor                                                        We achieved the happiness of
     head of department Dr. Mohammed Ali Ghasemi, at first                                                      attending to the Turkeybuild, which
     step, panel products, in the next period, profile and flooring                                            is one of the most important fairs of
     will be produced. And the second biggest foreign investment                                             Turkey. At the fair, in its 40th annual,
     producing plant of 2017 that had been constructed at Kazvin                                           that hosts important agents of building
     region will be completed in one year.                                                                        sector; we offered the visitors our
                                                                                                                        concept flooring collection.
     AGT General Manager Sirzat Subasi declared about the
     deal concluded in Iran; “we implemented the opening of our
     Tehran showroom, wherein we corporate surviving in Iran
     for a long time as AGT. And now, as a result of our searches
     for Iran Market, we invest in Kazvin region, that come
     into prominence with its location in Tehran, its energy and           In the next term, our
     logistics. At first step, with our investment we will produce
     panel, in the next period, we will produce melamine faced
                                                                           activities will go on at
     MDF, profile and flooring. We are proud of our plant, which           global market. With this
     we plan to complete in one year, will be the second biggest
     plant that has been constructed in 2017 in Kazvin region.             investment, not only the Iran
     In the upcoming period, our activities will go on rapidly in          Market but also the export
     global market. Not only Iran market, with this investment, the
     export to the other countries will be an important target of
                                                                           to nearby countries will be
     AGT.”                                                                 an important target of AGT.
FOREIGN INVESTMENT ATTACK - AGT
NEWS FROM AGT                                 June - July - August 2017                                                                                                                   June - July - August 2017                              NEWS FROM AGT

      PRIZES                                                                                                                                 SEMINARS
     AGT IS ON THE                                                                                                                                                                                                           Kısıklı Showroom, Istanbul
                                                                                                                                             Morocco, Agadir                                                                Our Kısıklı Showroom trainings continuing rapidly. In
     RISE AT THE LISTS                                                                                                                       Our abroad meetings with                                                       the trainings with our dealers Nil Orman, Denizekler,
                                                                                                                                                                                                                            Akar Seramik ve Engin Yapı, we shared AGT’s
     OF ISO AND                                                                                                                              the sector agents continuing.
                                                                                                                                             The interest of sector agents                                                  innovative products and their new colours with the
                                                                                                                                                                                                                            participants.
     EXPORTER                                                                                                                                in our seminar that we
                                                                                                                                             organised in Agadir city with

     COMMITEE                                                                                                                                our Morocco retailer dealer
                                                                                                                                             was very great. The detailed
                                                                                                                                             information about especially
                                                                                                                                             flooring, panel, our products
     Turkey’s 500 big industrial enterprise list,                                                                                            and company had been
     which is utilised as the most important                                                                                                 shared with the participants.
     and trusted source to test the performance
     of ındustry and economy, has been
     expounded with the data of 2016. Our
     company is in 164th rank by rising 30                                                                                                   AGT Trend Center, Istanbul                                          Iran Showroom, Tehran
     ranks. Our company came in 185th                                                                                                        Our AGT Trend Center Training had begun. In the
     rank by rising 93 ranks among 1000                                                                                                      trainings with our dealer Agist and Özcan, we shared
     export companies which Turkish Exporter                                                                                                 AGT’s innovative products and their new colours with the
     Committee states every year.                                                                                                            participants.

                                                                                DOUBLE                                                                                                                           We are going on our sector meetings and seminars in
                                                                                                                                                                                                                 Iran too. We shared AGT’s innovative products and
04
                                                                                PRIZES                                                                                                                           new colours with the local dealers, whom we met at
                                                                                                                                                                                                                 the product training. We shared our new motto and the
                                                                                                                                                                                                                                                                                    05

                                                                                TO AGT                                                                                                                           details about our 10 mm Concept Flooring Series with the
                                                                                                                                                                                                                 participants.

                                                                                FROM BAIB
                                                                                At the West Mediterranean Exporters Union Prize
                                                                                ceremony, we have won 2016 Export Rating
                                                                                System grand prize and Wooden Products and
                                                                                Forest Product Industry Export grand prize.
                                                                                                                                              PRESS TOURS
                                                                                                                                             Press Tour to AGT Trend Center
                                                                                                                                             We hosted the precious agents of national and sectoral press at
        A great deal of attention about “Innovation Chasers” advertising campaign                                                            Istanbul Trend Center. After the presentation that we discussed
                                                                                                                                             about AGT trade, products and 2017 trends, the participants have
                                                                                                                                             shared moments of pleasure.
                                                                  AGT succeed a prosperous advertising campaign for the Concept
                                                                  Flooring Collection. Our commercial film which is made by
                                                                  Muhabbet Advertising Agency, is frequently broadcasted on
                                                                  advertorials, attracted a big attention from the users of digital media.
                                                                  It’s been watched more than one million people on YouTube

                                                                         In the commercial film, which is made for AGT ”who
                                                                         wants innovation” in living quarters10 mm long Concept
                                                                         Flooring Series is represented which featured with
                                                                         modern colours by giving role to a mother and her                                                                                                  We hosted the local press
                                                                         baby. AGT’S Concept Flooring Series, impress with                                                                                                  agents in our corporate Office
                                                                         its patterns and easy- cleaned and scratched- proof
                                                                         properties. The 10 mm long Concept Series is produced                                                                                              We came together with the precious agents of
                                                                         in AC4 class and it includes damp-proof and high                                                                                                   Mediterranean Region Press at lunch time. After the
                                                                         density –proof fibreboards. The series offers user-friendly                                                                                        visit of headquarters and plant, the team informed
                                                                         properties like 15 years guarantee, surface strength,                                                                                              detailed about trade and products in showroom.
                                                                         and high swelling resistance.
FOREIGN INVESTMENT ATTACK - AGT
NEWS FROM AGT                                          June - July - August 2017                                                                                                                   June - July - August 2017                                 NEWS FROM AGT

        PLANT AND SHOWROOM                                                                                                                                                      HUMAN RESOURCES
        VISITS                                                                                                                                                                                          TRAINING

         Visit from our Pakistan dealer                                              Interior Architecture students                                                                                                                                        Chemical Drugs
         Our Pakistan dealer Naeem Trading visited our plant. After the              were in AGT Trend Center                                                                                                                                              Information Training
         production line, the team informed detailed about our innovative            Architecture AGT at Trend Center. We met with                                                                                                                         Within our YYS Works, the logistic
         products.                                                                   Marmara University Department of Interior                                                                                                                             department colleagues has been
                                                                                     Architecture at AGT Trend Center. The students                                                                                                                        trained about “chemical drugs”
                                                                                     who were infromed in details had a great deal of                                                                                                                      by Antalya Narcotic Branch Chief
                                                                                     attention about the desingns in our showroom.                                                                                                                         Caner Cicek.

                                                                                                                                                      We were at “the 5 keys of
                                                                                                                                                      communication” training with sales and
                                                                                                                                                      export team.
                                                                                                                                                      On 9 and 10 June, we occurred the “5 keys of
                                                                                                                                                      communication” training with the participation of dear Ece
                                                                                                                                                      Üvey (trainer of Izgoren Academy) and our colleagues
                                                                                                                                                      working at sale and export department. The participants
                                                                                                                                                      came together at the workshops and practices about
                                                                                                                                                      sensation, character type, communication in team and
06                                                                          Visit from our                                                            rhetoric.                                                                                                                                 07

                                                                            Turkmenistan dealer                                                                                                                            AGT Academy “Expert Leaders Academy”
                                                                            Our Turkmenistan dealer Cuma Murat visited AGT Trend Center.               AGT Leader Workshops have begun!                                    begins
                                                                            Our showroom team accompanied the dealer, who is informed                  With the teams composed of our colleagues who                       Within AGT Academy, we made the launching meeting of
                                                                            about our new flooring series Concept and the new panel colours.           work in different departments, we evaluated the                     the Expert Leaders Academy, which we planned to begin on
                                                                                                                                                       properties of AGT leader in our workshops. At the                   11.August. At the meeting, wherein our 20 colleagues who will
                                                                                                                                                       work shop, which occurred with the transfer of our                  join this 9-month long program, our managers and our General

       ACTIVITIES                                                                                                                                      human sources advisor Isil Can, different thoughts
                                                                                                                                                       and projects can be realized.
                                                                                                                                                                                                                           Manager honourable Sirzat Subasi made an opening speech. At
                                                                                                                                                                                                                           the meeting, competence development programmes, leadership
                                                                                                                                                                                                                           approaches were the issues.
     Big consolidation                               A meaningful Gesture for The Interior
     from AGT for                                    Architecture Department from AGT
     education                                       Yalin Tan, interior architect and designer
                                                     came together with the students of Akdeniz
     Middle East Technical University Youth Park
                                                     University Interior Architecture Faculty. At the
     that AGT consolidated with its products had
     been put into service with a ceremony with      activity, which occurred with the sponsorship of
     the participation of Muratpasa Mayor Ümit       AGT, Yalin Tan shared evolution and practice
     Uysal and Middle East Technical University      progress of the Administrative Building Project
     Alumni Association Leader Yıldırım Simsek.      with the students.                                                                             Blue Collar Performance
     In the park, which is located on 1050 square                                                                                                   System Contact Meeting
     meter area, all of the educational and social
                                                                                                                                                    To transfer the new created
     activities will be free for the high school
     students. The purpose of this project is, to                                                      DC was at Aksaray                            performance system of our Blue
     create supplement education, psychological
     and social development centre to decrease
                                                                                                       University with the                          Collar Colleagues, human sources
                                                                                                                                                    department and our colleagues                                            Financial Awareness Training
     future anxiety of the young people.                                                               youth                                        from other departments came
                                                                                                                                                                                                                             We began the “financial awareness” training, wherein
                                                                                                                                                    together. After the transfer of our
                                                                                                       The last stop of the DC Real Freedom         human sources expert Tugce Bilgic,                                       case studies, simulation practice and theoretical informing
                                                                                                       Seminars with Youth, which conducted         department managers took the                                             are made to increase the knowledge and experience of
                                                                                                       with the sponsorship of AGT, was             floor and they informed their team                                       the participants about business and financial terms. The
                                                                                                       Aksaray University. The students showed      members about system and targets.                                        financial advisor Hasmet Savran has transferred the group
                                                                                                                                                                                                                             and two groups participated with 20 people formed of our
                                                                                                       great interest to the activity and AGT had
                                                                                                                                                                                                                             managers.
                                                                                                       been thanked one more time because of
                                                                                                       its support.
FOREIGN INVESTMENT ATTACK - AGT
NEWS FROM AGT                                 June - July - August 2017                                                                                                             June - July - August 2017                                 NEWS FROM AGT

                            HUMAN RESOURCES                                                                                                                   HUMAN RESOURCES
                                              C E L E B R AT I N G                                                                                                                               VISIT
                                                                                                                                                                                                                     International Antalya University
                                                                                                                                  Antalya OSB and Atatürk Vocational High
                                                                                                                                                                                                                     students were with us
     We achieved our “Zero                                                                                                        School visited us
                                                                                                                                                                                                                     25 successful students who study at
     industrial accident” target in                                                                                               Antalya OSB and Atatürk Vocational High School visited our plant
                                                                                                                                                                                                                     International Antalya University Faculty of
                                                                                                                                  with group of 40 students.
     profile department in the first                                                                                                                                                                                 Economics and Administrative Sciences
     three month of 2017                                                                                                                                                                                             and Engineering Faculty, after an hour long
                                                                                                                                                                                                                     product line tour, have been hosted by our
     We congratulate our profile department                                                                                                                                                                          board member Mehmet Semih Söylemez.
     colleagues, we hope to achieve zero
     industrial accident target rapidly all
     together.

                                                     TPM-Mind Wizard Prize reached its owners.                                                                                Visit to our plant
                                                                                                                                                                              from Black sea
                                                     Mind Wizard Prizes within TPM Project have been delivered to our
                                                     colleagues who told about their projects at the meeting with the                                                         Technical University
                                                     participation of our General Manager Mr. Şirzat Subaşı and our                                                           (KTÜ) Engineering
                                                     member of the Board Member Mr. Mehmet Semih Söylemez.                                                                    Faculty.
                                                                                                                                                                              We had the pleasure of
08                                                                                                                                                                            hosting the group of 60                                                                             09
                                                                                                                                                                              academicians and students
                                                                                                                                                                              in our plant.

                                                   MEETING                                                                                                                               ACTIVITY
                                                          We were all together at “We Achieve Together”
                                                          Sharing Meeting
                                                          This year, at our sharing meeting, we came together with the
                                                          presentation of our General Manager, the panel of our directors, and
                                                          the speech of our members of the board of directors. At the activity
                                                          wherein all white-collar and master colleagues participated, we
                                                                                                                                 AGT Nature Club visited                          Iftaree is more beautiful when
                                                          evaluated our 2017 strategy and targets.
                                                                                                                                 Gelidonya Lighthouse                             we are together
                                                                                                                                                                                                                                     We had a mid-day reading
                                                                                                                                 We had a nice trekking by walking                In the Ramadan Month, we came together
                                                                                                                                                                                  with our all colleagues at a nice iftaree
                                                                                                                                                                                                                                     break
                                                                                                                                 through Calabrian pines and wonderful
                                                                                                                                 bay views with our 63 colleagues and             program. In the evening, which began with          AGT began its activity for the Book Club!
                                                                                                                                 their families.                                  the speech of our GM Sirzat Subasi, we             We met together at the centre in afternoon
      We came together with our disabled
                                                                                                                                                                                  had pleased moments accompanied with               with our books with Board Member
      colleagues                                                                                                                                                                  music before and after iftaree time.               Mr. Mehmet Söylemez. Within different
      We were all together with our disabled                                                                                                                                                                                         topics and writers, our book club will go
                                                                                                                                 We came in second in Antalya OSB
      colleagues at a nice breakfast within                                                                                                                                                                                          on making conversations and reading
      Disabled Week. In a pleasant conversation,                                                                                 Cup ’17 Tournament                                                                                  workshops.
      our disabled colleagues talked about their                                                                                 Our team, which had become champion in the
      pleasure and expectations.                                                                                                 tournament last year, this year had lost at the final
                                                                                                                                 game against PSL Electronic team 3-0 with penalties
                                                                                                                                 and left the tournament as second.
FOREIGN INVESTMENT ATTACK - AGT
NEWS FROM AGT                                      June - July - August 2017                                                                                                                June - July - August 2017                               NEWS FROM AGT

                                HUMAN RESOURCES
                                                                                                                                             BÜLENT KOMAÇ
                                                     INTERVIEWS                                                                              Manager of Accounting

     HÜLYA ULUSOY
     Credit Control Expert
                                                                                                                                             Can you tell about yourself shortly?
                                                                                                                                             I’ve been working here for 4 years as accounting manager. I
                                                                                                                                             have a happy life with my wife, my sweet son Doğukan and
                                                                                                                                             my daughter Elif Sıla. Like everyone, family and faith are very
                                                                                                                                             important for me. So I love working for AGT that I see like
                                                                                                                                             my family. Maybe it sounds strange but I love working very
                                                                                                                                             much. It’s like a hobby for me. Working for AGT is a very
     Can we learn about you shortly?                                                                                                         nice feeling. Reading is my hobby too but generally I read
     I was born in Antalya. I was in Antalya all through my life.                                                                            about fiscal legislation. Because of my job, I have to follow
     I’m married and I have a very cute daughter called Azra                                                                                 the legislation.One who wants to do his job in the best way,
     Deniz. I love spending my free time in my social life with my                                                                           has to follow the everchanging legislation.” When I become
     family. Especially nowadays, loss of my parents gave us a                                                                               we, I become I” I find this wise saying very meaningfull.This
     deep shock so we are closer each other as a family. In my                                                                               saying explains my style and team work very well. Because
     personal life, my daughter and my husband are my focal                                                                                  that I always try to practice this principle. I found a chance
     point. We love going out together, cinema and children                                                                                  to work in a pleased atmosphere. We established a strong
     theatre.                                                                                                                                system that can prepare all the reports our company needs
                                                                                                                                             with my colleagues and we develop the system regularly.
     I began to work for AGT as a secretary in the year of 2000.
10                                                                                                                                           It was one of the best moments of my life to receive the                                                                                    11
     In those days, sale, shipment and accounting departments                                                                                best project prize at SAP with AGT and being the supplier
     were working in the same office together. I was working in                                                                                                                                                       What are your dreams and targets for 2018?
                                                                                                                                             team of the installer of the SAP program which is the
     a very warm family atmosphere and I was very happy. After                                                                               biggest ERP solution of the world. In all of this success                When I began working at AGT, the turnover of the company
     then, because of my good relationship with the customers,                                                                               progress, we became the department with the highest                      was 281 million TL. Today, we are talking about an AGT
     I began to work at sales department. When I became an                                                                                   employee satisfaction.In this respect, I have to thank to our            that exports more than 60 countries and 1 billion turnovers.
     expert about the current accounts and payments, I began to                                                                              administration for its patience and support.                             After the completing of the Iran investment, we will take a big
     work at Credit Risk Control department with the decision of                                                                                                                                                      step to be a worldwide company. In 2018 I imagine that our
     administration. I perform my duty fondly for two years.                As an AGT employee, I want my company to be in the first                                                                                  company which always has growth targets and always leads
                                                                            most powerful 100 companies of Turkey in 2018.I think, it’s      Can you tell us about your starting story?                               for change, go from strength to strength.
                                                                            not a dream. It’s an excited experience that we will witness
     Can you tell us about working at AGT story?                            next year. With the increase of the sales, the financial risks   In the university years, although many of my friends wanted
                                                                            increase too. So the importance of credit control increases      to work in public sector, I wanted to begin at a private
     In 14 January 2000, I went to the company of AGT in old                                                                                                                                                          What do you think about the future of AGT?
                                                                            too. In these conditions I aim on my own axis to control our     company. The official life wasn’t suitable for me. Because
     ındustry zone with my mother according to a job advert in                                                                               I love working a lot and official life could be inertia.So I             Ichak Adizes is a global administration guru.He consults
                                                                            risks before our company get damage in the negative market
     the newspaper. That was my first employment interviewing,                                                                               began to work at a wood company after the graduation. I                  about the” length of life” and “change”of the companies.
                                                                            conditions.
     because of that I was very excited. After a good interview,                                                                             noticed something in my working life, if you want to work for            For Ichak Adizes the entrepreneurial spirit in the lifecycle,
     they called me to begin working next day. I was very happy.                                                                             the industrial companies at accouting department and if you              flexibility and control of the companies are very important.
     Till the day I began, AGT family is a very precious place,                                                                              want to make progress, 3 things are absolute:1-you have to               The flexibility; represents the harmony against changes,
                                                                            What do you think about the future of AGT?
     where I gain experiences and acquire a profession. Let me                                                                               be a financial advisor, 2 - you have to follow the legislation           control; represents growing straightly. Turkey became a
     tell you an anecdote; in 2002 I had a very serious accident            I have an absolute belief that AGT is an industry leading        and 3-you have to know the accounting of cost account and                production base in MDF and HDF plate sector in Europe
     and AGT never left me alone in this hard time. Because of              and growing company with its research and developments.          unit cost of product.I developed myself about these subjects.            and world. In this sense, AGT is an example for all of the
     that, here is my second family.                                        Especially it values the employees, public and nature greatly.   After16 years, a new excitement was needed.While I was                   companies with its economic, controlled and professional
                                                                            With this value, I believe that it will have very meaningful     planning about a change,we crossed with AGT which was                    progression that it made in the growth of sector .Also, our
                                                                            success. Our recently Iran investment makes me excited and       telling us about a new MDF factory on job advert. I could use            company exports more than 60 countries and the large part
     What are your dreams and targets for 2018?                             prouded. I’m sure that our foreign investments will increase     my experience about SAP ERP installation and flakeboard                  of its turnover come from export, the contact office that it has
                                                                            with this acceleration.                                          investment that I had in my previous company. The possibility            opened in Dubai, Iran showroom and the decision of Iran
     I want my daughter Azra Deniz to be a strong woman and to
     get back on her feet financially. on the other hand, I want a                                                                           of the configuration of the accounting system excited me a               factory, shows clearly that AGT is global player of wood
     healthy and long life for myself and my family.                                                                                         lot. After the interviews, AGT wanted to work with me and it             sector.
                                                                                                                                             was a great honour for me and I accepted without thinking.
FOREIGN INVESTMENT ATTACK - AGT
TREND                                              June - July - August 2017                                                           June - July - August 2017                                              TRAVEL

        SUMMER TOUCH
        TO YOUR LIVING SPACE

                                                                                     BULGARIA, THE PLEASANT
                                                                                     COUNTRY OF BALKANS
12                                                                                   We searched the history, culture and economy of the west                                                                                 13

                                                                                     neighbour of Turkey, Bulgaria.

                                                                                     Bulgaria with 110.994 square meter area attracts a lot of                  We searched the history, culture and economy of the west
                                                                                     tourists with its nature, rich history and culture. In the country,        neighbour of Turkey. According to data of IMF, Bulgaria
                                                                                     which is located between west and east, in turn Thracians,                 increased in size at the rate of 2,9%. In 2016 3%, In 2017
                                                                                     Slav, Byzantine and Ottomans have reigned. Now the                         2,8% increasing is predicted. Bulgaria has free trade

     G
             reen reminds of nature, peace and holiday                               country is governed with parliamentary democratic system.                  agreements with EFTA countries (Switzerland, Norway,
             retreats for the people living and working                              Especially the capital city Sofia is showed as the important               Island and Liechtenstein). Macedonia, Israel, Serbia and
                                                                                     cultur city of Europe. The city accepts many students from                 Montenegrin and Bosnia-Herzegovina.
             in metropolis. If the season is summer, we
     have to add blue near green that reminds salty and                              different nations. The libraries and museums progress day                  Turkey is one of the five trade partners of Bulgaria.
     cool water. You can carry blue with the green hues,                             by day. The historical places of Bulgaria,which are under
                                                                                     the protection of UNESCO,are Kazanlık Mousoleum in                         Mineral, fuel, copper, plastic, electrical machine and iron
     which are the decoration colour trend of 2017, to                                                                                                          and steel are primary products that have been exported
     the urban life with small touches and you can have                              Kazanlık village,the Thracian cemetery in Sveshtari and Rila
                                                                                     Monastery that is located on 117 km south of Sofia. The                    to Bulgaria. AGT; is one of the most important company
     a holiday pleasure by catching a weekend vacation                                                                                                          which contributes the growth of wood industry in Bulgaria
                                                                                     monastery is the biggest Orthodox Monastery of Balkan
     atmosphere indoor.                                                                                                                                         Market.
                                                                                     Peninsula.
     You can use the sea or nature colours rich or pastel;
                                                                                     Bulgaria joined the World Trade Organisation in 1996.
     if you want you can feel the energy and dynamics
                                                                                     The membership of WTO has an important role in the
     of a Van Gogh painting by adding yellows indoor.
                                                                                     liberalization of Bulgarian Market. In 1 January 2007,
     We advice you to glance AGT panels carrying the                                 with the membership of EU, Bulgaria performs its business
     colour trends of 2017. AGT panels, which you can                                connections with the EU countries on the basis of EU Customs
     use on the bodies of the furnitures, on the kitchen                             Union. Between 2004 and 2007 average GDP increase
     cabinets, bathroom caps, on all the bodies and the                              realised as 6,1%. Again in the same term, the amount of
     front surfaces of the furnitures in working rooms,                              credits and capital increase significantly.
     offer options for your designs with their wide colour                           By year 2008, the amount of capital is 30% of GDP. Bulgaria
     and pattern varieties.For the panel colour options,                             probably will be the poorest EU member country with the
     as well as with the warm colours of wood, you                                   income per capita with one third of average of EU. In
     can blend with gray and beige too, glance at our                                addition to ill pay level, although the investments increase,
     catalog!                                                                        the speed-up proceeds slowly. Therefore, the Bulgarian
                                                                                     companies lost power in the competitive environment with EU
                                                                                     membership.
FOREIGN INVESTMENT ATTACK - AGT
INTERVIEW                                            June - July - August 2017                                                                                                                    June - July - August 2017                                  NEWSLETTER

     WE HAD A                                                                                                                                     THE LEADER OF SECTOR AGT,
     PLEASANT
     INTERVIEW WITH                                                                                                                               PROTECTS ITS
     OUR BULGARIA                                                                                                                                 LEADERSHIP IN EXPORT
     DEALER ROSI                                                                                                                                  AGT which offers special wooden solutions for the living spaces and directs the sector with its products that
                                                                                                                                                  assigns the trends at its modern plant in Antalya Organized Industrial Zone, shows its 2017 export targets.

     VALENTIN KOLEV
     CEO and ROSI Ltd.Founder

     We interviewed with the CEO of our Bulgaria dealer Valentin
     Kolev about the region market and future targets

     First of all, can you tell us about yourself and your                    Can you criticize 2016 from the point of company
     company?                                                                 and industry? What are your expectations in 2017?

14   ROSI Ltd. is a material and furniture machine trading                    Our company has 9% increases in size in 2016 when we                                                                                                                                                       15
     company. Our company had been put into service in April                  compare with 2015. In the following years we would like
     2001.In Turkey, Iran, Spain, Germany, China and Greece, it’s             to achieve this increase. If we consider the bad whether
     an important agent of the companies which are the leaders                conditions in january and february, we keep the success of
     of their own sectors.Our main center is located on Ancient               last year in 2017. In the direction of our investment program,
     Zagra, Bulgaria. ROSI Ltd. has 11 professional full-fledged              our priorities are completing the exhibition place located on       AGT offers all needful solutions for a         meter High Gloss Panel production per       dissipationless and reliable. “
     depots in Bulgaria market, in the regions where the trade                3000 squaremeter area and the newest plant of our company           living space, from profile to flooring,        year Lake Van 3 times, with 2 million
                                                                                                                                                                                                                                             About %50 of turnover is from
     is busy . Our educated employees guide our customers                     in Burgas.                                                          from wall panel to baseboard, came             cubic meter Power Gloss production
                                                                                                                                                                                                                                             export
     to choose the most suitible oroducts that we exhibited in                                                                                    together with the journalists at the press     per year Martyrs Bridge 100 times and
                                                                              At the same time, in 2017 september, we planned to put our          meeting in Antalya Organized Industrial        with 25 million cubic meter flooring        AGT performs telemarketing works
     our stores. There are 15000 different products which are
                                                                              new exhibition area and depot at Veliko Tırnova into service.       Zone, in its modern producing plant            production about 280.000 apartments         abroad besides the production and
     classified by their categories in our catalog. It’s important to                                                                             which is located on 400.000 square             can be covered with flooring.               design of furniture components.By
     have all of the products completely in our product catalog.                                                                                  meter area.                                                                                gaining 50% of more than 700 million
                                                                                                                                                                                                 WITH A PERFECT FACTORY
     ROSI Ltd. offers service to the sector with its more than 300            Can you share your expectations and thoughts                                                                                                                   turnovers from export, it provided
                                                                                                                                                  AGT had been founded in Antalya in             MANAGEMENT TARGET IS:
     professional and expert employees.                                                                                                                                                                                                      added value to the economy. The
                                                                              about AGT?                                                          1984 and today it is in service with           REDUCING THE COST
                                                                                                                                                                                                                                             company, which has in 5 continent
                                                                                                                                                  about 1000 employees as one of the             20 MILLION TL
                                                                              We planned trainings which aim our sale team and                                                                                                               sales points besides the frequent dealer
                                                                                                                                                  leading companies in the world. It’s one
     Can you tell us the story of meeting with AGT?                           administrators to increase the quality of our Works and                                                            Last year we started TPM studies.”          toll across Turkey, continued its active
                                                                                                                                                  of the biggest 200 industry foundation.
                                                                              turnover in the following months. AGT, our long-term business                                                      Our target is to increase the competitive   marketing exercises. Opening of Dubai,
                                                                                                                                                  AGT has in 5 continent sales points
     Till 2002 AGT made a long term and reliable business partner                                                                                                                                capacity of our company by catching         Iran, İstanbul showrooms and offices;
                                                                              partner, became a member of ROSI family. In the current year,       besides the frequent dealer toll across
     impression. It was very important for me to meet AGT and                                                                                                                                    up the perfect factory level in 3           AGT has justified pride of being the
                                                                              ROSI and its team will continue working professional and            Turkey. It exports initially to East Europe,
     the most effective thing was its contribution to the potantial                                                                                                                              years.” said the General Manager            leader of sector with its marketing and
                                                                              effective in the context of product sale line in Bulgaria Market.   Balkans, Iran and Russia and more than
     of rapid growth in the sector with its innovative and modern                                                                                                                                of AGT”our final targets are, zero          activities and active fair participations
                                                                                                                                                  60 countries.
                                                                                                                                                                                                 industrial accident, zero machine           in about 30 countries first America,
     company structure.The trainings and the meetings that AGT
                                                                                                                                                  MDF is produced every year that                defect and zero quality problem. All        Canada and England.AGT increases
     made for us in previous years in Antalya contributed our                                                                                     can cover whole Antalya                        the losts of the logistic and production    the target of export at the end of 2017.
     company to grow up and proceed in Bulgaria market. Our                                                                                                                                      progress are identified and classified      AGT General Manager Şirzat Subaşı
                                                                                                                                                  AGT produces the 10% of 6 million
     company began its trade life with its 40 employees in 2001.                                                                                                                                 and the study had begun.With TPM            declares “We follow and criticise
                                                                                                                                                  cubic meter MDF that produced in
     But now by help of AGT, our company is the most powerfull                                                                                                                                   and suggestion system, the actions had      the sector and needs regularly in the
                                                                                                                                                  Turkey. The producing capacity of
     and leader of MDF-Profile, MDF-Panel, Chipboard-Panel and                                                                                                                                   been implemented which provide 3,7          world. We develop strategies about
                                                                                                                                                  laminate flooring is about 20 million
     Hardware producter of Bulgaria Market.                                                                                                                                                      TL. saving per year. We aim 5,2 in          new markets and Access to markets.
                                                                                                                                                  cubic meters and it corresponds to 2%
                                                                                                                                                                                                 2017, and in three years(till the end       With the investments of new markets,by
                                                                                                                                                  of world marketshare. AGT integrated
                                                                                                                                                                                                 of 2019) we aim 20 million TL cost          increasing our export volume, we aim to
                                                                                                                                                  MDF production plant is one of the
                                                                                                                                                                                                 reduce. But the most important thing is;    increase our turnover to 900 million TL.
                                                                                                                                                  best production line in the world.
                                                                                                                                                                                                 having the teams who works with proud       at the end of the year.”
                                                                                                                                                  With 21 million cubic meter Melamine
                                                                                                                                                                                                 and love, adopts the “my machine/
                                                                                                                                                  faced MDF production per year, whole
                                                                                                                                                                                                 my company”perception to product
                                                                                                                                                  Antalya ground, with 8,5 million cubic
FOREIGN INVESTMENT ATTACK - AGT
NEWSLETTER   June - July - August 2017                                                                                                                   June - July - August 2017   PROJECT

                                   AGT REPRESENTED                                                     The Hotel of Future
                                   THE PRODUCTS                                                        AGT SIGNED
                                   THAT BRANDS THE                                                     BOSPHORUS
                                   SEASON AT ‘TREND                                                    SORGUN HOTEL
                                   CENTER’                                                             A new place is added to the place which is
                                                                                                       designed with AGT products with our advertising
                                                                                                       campaign and the other marketing activities. For all
                                    AGT, which offers special wood solutions for the                   general place and furnitures of Belek Sorgun Hotel,
                                                                                                       our products are preferred.
                                    living spaces, exhibited its products that brands
                                    the season in its showroom called Trend Center                     The Bosphorus Hotel, which is located on 16.000
                                                                                                       square meter area, has a square form with lake on
                                    in İstanbul İkitelli.                                              one side, and forest and sea are on the other side.
                                                                                                       The hotel is designed to serve this unique nature
                                   In the modern production plant which is located on 400              view to all of its places.It is designed by DNA
                                   squaremeter area in Antalya Organized Industrial Zone; AGT,         architecture with the idea of “there isn’t any edge
                                   which serves furniture and decoration sector with MDF, MDF-         in nature” main form is designed by softening the
                                   LAM, Panel, profile production, with wall panel and baseboard       edges like the nature does. In all of the rooms, our
                                   production serves construction sector, came together with the       different products are prefered and everything is
                                   important press members of decoration and construction sector.      designed carefully. All flats are in different colours.
                                                                                                       The different hues of yellow, blue and green are
                                   At the activity, which had been organized in İkitelli, the newest   combined with AGT Soft Touch panels. With the
                                   products had been represented about 2017 summer. A terrarium        geometric figures which are used on bed heads, the
                                   workshop, which reflects the inspire that AGT takes from nature,    main concept of the hotel is remembered.
                                   had been made.A new Concept Flooring Series which had been          For the ground, light colours are preferred and the
                                   added to the collection had been exhibited with the present         completeness is protected. The bosphorus Hotel
                                   products. AGT made a strong impression with 20 new colours          design offers planned but extraordinary surprises,
                                   added in the collection.                                            and it make sense of difference where you visit.
                                                                                                       In many areas of the hotel, “respect to the nature”
16                                                                                                     one of the professional signs of architect Nail
                                                                                                       Atasoy can be feeled in room designs with its most
                                                                                                       extraordinary mood.
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