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foreign rights fall 2018
At Codice Edizioni we strongly believe that what makes the difference
in these hard times for the book market – now and even more in the
future – is working on quality and the identity of a
Publishing company.
This is what we have done especially in the last five years, ‘tailoring’
our books in many ways: looking for engaging and inspiring ideas
and topics, scouting the best and newest Italian science writers,
collaborating with emerging graphic designers, innovating the style
and form of popular science.
We have then created opportunities to circulate translation rights: our
books have been increasingly appreciated and published all over the
world (literally) in only a very few years.
Being a small and independent Italian popular science publishing
company, we are immensely proud of these fantastic achievements and
honoured that Codice Edizioni and its editorial director,
Stefano Milano, were on the shortlist for The London Book Fair
International Excellence Awards 2018, celebrating excellence in the
global book industry.
our translation rights around the world
Mirabilia sets out to renato bruni
discover the amazing
world of plants Mirabilia
revealed in the works When art conceals botany
of Dürer, Degas,
Hokusai, Rivera,
Duchamp, Warhol, Renato
Bruni
An art exhibition, like a book, is perhaps the best way to be carried away
to an unexplored and new place, to take a step towards major and minor
Banksy and many answers and to feel a better person. An exhibition brings together all the
paths that it can open up in the visitor’s mind and, if done well, is not
others limited only to passive enjoyment which allows saying “I saw Van Gogh’s
sunflowers” but “looking at Van Gogh’s sunflowers, I discovered
something new.” In Mirabilia this discovery concerns the amazing world
of plants revealed in the works of Dürer, Degas, Hokusai, Rivera,
Duchamp, Warhol, Banksy and many others, from ecological dynamics
La botanica
nascosta
to archeobotany, from the flavour of tomatoes to vertical farms and the
nell’arte
revolutionary frontiers of research.
Renato Bruni is Associate Professor in Botany and Pharmaceutical
Biology at the University of Parma. For Codice, he has published Erba
volant (winner of the Science Book Award 2017) and Le piante son
Illustrated book, brutte bestie, translated in many countries.
full color
subject: botany, art
Pages: 288
Original title:
mirabilia. la botanica
nascosta nell’arte
(2018)
• capitolo 14 • • capitolo 15 •
• capitolo 14 •
QUESTO
QUESTO GIUDICARE
• capitolo 15 •
POMODORO
POMODORO GIUDICARE
DALLE
NON
NONSASA DALLE
APPARENZE:
DIDI
NIENTE!
NIENTE! APPARENZE:
SI PUÒ
SI PUÒ
• Andy Warhol, Campbell’s Soup Can, 1962; grafite e caseina su tela •
• Andy Warhol, Campbell’s Soup Can, 1962; grafite e caseina su tela •
• Karl Blossfeldt, Capsula di Nigella damascena, 1929; fotoincisione •
• Karl Blossfeldt, Capsula di Nigella damascena, 1929; fotoincisione • • Dalla carta all’erbario n
Quando date un comando vocale al vostro sm
duare a Facebook un volto in una foto o usate
una traduzione, state sfruttando una tecnologi
chiamata deep learning. Si tratta di un sistema
su algoritmi capaci di riconoscere e ricreare f
scente accuratezza, in base al numero di opera
più lavorano e meglio funzionano. Oltre che ne
questi sistemi si usano nei veicoli a guida auto
GLI ERBARI e nell’automazione industriale, avvalendosi di
di dati gradualmente forniti dagli utilizzatori.
SONO DATABASE
Da qualche tempo gli stessi sistemi di intel
sentano una delle nuove frontiere per la rinasc
attraverso la trasformazione degli specimen in
CHE ASPETTANO sima risoluzione. Secondo le stime dei botani
cie vegetali che ancora dobbiamo scoprire, olt
DI ESSERE
pionata e attende di essere individuata in qual
assai superiore di specimen aspetta poi di ess
diventare fruibile in ricerche come quelle cita
INTERROGATI. Per facilitare queste operazioni, che richie
voro, vari gruppi di ricerca stanno allenand
zione su centinaia di migliaia di specimen me
pioni identificati da botanici esperti, ottenend
un riconoscimento corretto. Il sistema funzion
pattern recognition, usato nel machine learning
noma e per l’interpretazione di referti medici
applica perfettamente agli erbari perché la co
simultanea di foglie e fiori seguono regole uni
• Hokusai, I sei ciechi e l’elefante, 1817; incisione su legno •
• capitolo 13 • Come negli studi linguistici sui quotidian
capillare delle opere d’arte (incluse quelle un
LA FITOCHIMICA l’epoca della riproducibilità tecnica sta giocand
anche per gli erbari. Il loro revival scientifico si
di digitalizzazione, replicazione e condivisione
From toothbrushes to growth, from the home to the Francesca Bria, Evgeny Morozov
city, today everything seems to be “intelligent”. Rethinking the smart city
But is this really the case?
The adjective “smart” is quintessential of the digital age we are living
in, which has made so many promises but kept so few of them.
Everything seems to be “intelligent”, from toothbrushes to cities, those
smart cities which in the past decade have won over the collective
imagination and shaped the work of town-planners, officials,
politicians and whole industrial sectors. However, there is also a great
deal of criticism: disconnection from the real problems people have, the
technocratic quest to dominate our urban lives, the obsessions for
surveillance and control, the inability to think of strategies that put
citizens – not businesses or town-planners – at the centre of the process
of development. This book analyses some of the criticisms of smart
cities and studies the connections between the digital infrastructures
that have reshaped the technological landscape of cities and the
political and economic programmes that have been undertaken or
A lucid and caustic could be undertaken in the short term.
book on one of the subject: current affairs
Francesca Bria is the director of the Department of Technology and
most (over)-used pages: 192
Digital Innovation of Barcelona City Council. She teaches at Imperial
original titile: ripensare College, London, is a consultant of the European Commission for the
concepts of this le smart city (2018) development of the Internet and of smart cities and has worked for
beginning of the various organizations and public institutions for innovation.
millennium Evgeny Morozov is one of today’s leading intellectuals in the debate on
the social and political effects of the development of technology. A
journalist, writer and academic, in Italy he has published The Net
Delusion: the Dark Side of Internet Freedom, Contro Steve Jobs, Silicon
Valley. I signori del silicio and Internet non salverà il mondo and To Save
Everything, Click Here.
“There can be no doubt that Massimo Polidoro
Houdini possessed
supernatural powers; how HOUDINI
other way could he have got
out of a locked prison?”
Sir Arthur Conan Doyle
The greatest magician of all times, the man that no prison could hold,
the sworn enemy of false mediums and charlatans: Harry Houdini was
“There are only three names all this and more. It is the extraordinary story of a child, who
emigrated from Hungary to the United States who, from the streets,
familiar to readers of the where penniless he performed as a magician for a few cents, became the
civilized world: Sherlock first real international superstar at the beginning of the 20th century.
The story of an eclectic man full of contradictions, but who was able to
Holmes, Jesus Christ and establish himself in a wide variety of fields, from the theatre to the
cinema to aviation, and despite his limits imposed himself as an
Houdini”. essential figure even on the highest milieus. His life only lasted 52
George Bernard Shaw years, but it was so full of adventures and twists and turns as to seem a
novel. It is not surprising then, that Houdini, whose name everybody
still known even a century later, has succeeded in the greatest feat of
all: becoming immortal.
“Whether he was handing
upside down from a Illustrated book, 100 Massimo Polidoro writer and journalist, cofounder and secretary of the
pictures in B/w and 33 Italian Committee for checking statements on pseudoscience, formerly a
skyscraper or telephoning full color lecturer in Psychology at the University of Milan and a historian of
illusionism, has collected in this book, the result of thirty years of
from a chest in water, his subject: biography
research, which have led him to meet the greatest experts and collectors
Pages: 468
career was an icon of of Houdini all over the world.
Original title: houdini.
modernity, inseparable from Mago dell’impossibile
(2018) • Foreign sales previous author’s books: USA, Brazil, Spain, Hungary,
skyscrapers, from front Esthonia
page headlines, planes, the
radio, cars, submarines…”
Kenneth Silverman
CLAUDIO BARTOCCI AND LUIGI CIVALLERI
The great mathematicians of the past; paradoxes,
conjectures and enigmas; but also a journey in images NUMBERS
which explores the fascinating dialogue between everything that counts, from zero to infinite
mathematics and art
There is beauty and mystery in numbers. They are part of our daily life,
they are concrete instruments of measurement (and of power, in all its
forms) but also of refined philosophical speculations. Claudio Bartocci
and Luigi Civalleri take us on a journey that combines wonder and
curiosity, scientific knowledge and new aesthetic sensibilities, to
discover one of the greatest human cultural representations. The great
mathematicians of the past and the surprising properties of numbers;
paradoxes, conjectures and enigmas, and calculating machines, from
the Roman abacus to the Summa Prima Olivetti. It is also a journey in
images which explores, chapter by chapter, the fascinating dialogue
between mathematics and art.
Claudio Bartocci teaches geometry, physics, mathematics and history of
mathematics at the University of Genoa. With Piergiorgio Odifreddi he
directed the work in four volumes La matematica (Einaudi, 2007-2011).
Illustrated book, His most recent books are Una piramide di problemi (Raffaello Cortina,
full color 2012), Dimostrare l’impossibile (Raffaello Cortina, 2014) and Zerologia
subject: mathematics (with Piero Martin and Andrea Tagliapietra, il Mulino, 2016).
Pages: 272
Luigi Civalleri teaches on the master’s course in Science Communication
Original title: numeri. at the SISSA, Trieste. In addition to his activity popularizing science, he is
tutto quello che conta a translator (Jared Diamond, Brian Greene, Michael Pollan and others),
da zero a infinito (2017)
editorial consultant and organizer of scientific events.
• Foreign sales: Arabic (Dar Al Kutob Alelmeya)
La formula mostra lo sviluppo in frazione continua di ; il membro di destra viene
comunemente abbreviato usando la scrittura simbolica [1; 2, 2, 2, …]. Fu Euler a dare i
primi contributi sistematici alla teoria delle frazioni continue. In particolare, il grande
matematico svizzero sfruttò il fatto che lo sviluppo in frazione continua di un numero
razionale è sempre finito per provare l’irrazionalità del numero e (vedi il capitolo 8).
Joseph-Louis (Giuseppe Luigi) Lagrange dimostrò che lo sviluppo in frazione continua di
ogni numero irrazionale quadratico (cioè soluzione di un’equazione di secondo grado, come
e in generale se n non è un quadrato perfetto, oppure il numero aureo) è periodico.
Lo sviluppo in frazione continua del numero aureo, per esempio, è Φ= [1; 1, 1, 1, 1, …].
NUMERI
IRRAZIONALI:
EФ
L
C G, Il libro dei numeri
Piero Martin, Alessandra viola
trash
everything you should know about waste
How is rubbish thrown away on the Moon?
And in the bin of the computer? This book is an entertaining but scientifically accurate journey to
discover the waste we have inside and outside ourselves. Strange pieces
of information, but also data, research, innovation and old traditions to
reconstruct the history of an idea – that of ‘refuse’ – which over the
Did you know that the white beaches in centuries has been transformed many times. How much food do we
the tropics are made of parrot fish throw away? Where do our old fridges end up? Did you know that
drinking water can be extracted from organic waste? And how come
droppings? And that we put radioactive some countries are buried in waste while others buy it? From our houses
to the whole planet, we will discover what and how much we waste, how
waste first into a swimming pool and much what ends up in the bucket, in the sewers or in the landfill is worth
then into salt? and what could be done (or is already done) with it. Because from art to
industry, from cinema to the environment, waste is a problem, but it can
also be a solution. After all, waste is only… a lack of imagination.
Strange and interesting facts, but also Piero Martin is full professor of physics at a leading Italian university
research, innovation, traditions, art Illustrated book,
full color
and researcher with the RFX Consortium. He is at the head of a
European task force for experiments of controlled thermonuclear
and much more about waste: a problem, Subject: popular science fusion, which involves over 300 researchers. He is a fellow of the
American Physical Society.
but also an opportunity Pages: 240
Original title: Alessandra Viola is a scientific journalist. In 2016 she won the
trash: tutto quello che Wissenschaft Book des Jahres prize awarded by the Austrian Ministry
dovreste sapere sui
for Science and in 2013 won the First prize for popularizing science
rifiuti (2017)
awarded by the Italian Book Association for her book Verde Brillante.
• In the final selection of the most important Italian prize for the
Public awareness of science: Premio Galileo (2018)
• Foreign sales: Portuguese (Gradiva), Korean (Book’s Hill)maurizio codogno
– The answer to the fundamental question … on life… the
universe, and everything …is…42 […] Of course it would numeralia
have been easier if I had known what the question was.
– But that was the question, the fundamental question of
everything!
– This is not question! Only when you know the question At times we feel besieged by numbers. They seem to pop up everywhere
and not leave us a moment’s peace, perhaps evoking terrible memories
will you understand the answer of our schooldays. It is precisely due to their ubiquity, that numbers
also have a life of their own outside mathematics: they can become the
starting point to see literature, art, and in general the world through
Douglas Adams, “The Hitchhiker’s Guide to the Galaxy” different eyes and – why not? – return to mathematics in a more
entertaining way.
Numeralia explains why Dante speaks of 515 and Guareschi about 23;
it tells us how the 99 Exercises in Style of Queneau and The Arabian
Nights are two sides of the same coin. It speaks about the Answer with
a capital A and pop songs, Donald Duck, Mickey Mouse and the
Bassotti Gang, about enormous numbers like a googol and tiny ones
like zero, which in this big family is the slightly mad uncle.
Maurizio Codogno a mathematician and computing scientist by training,
subject: mathematics he is also translator, blogger (at xmau.com and on the “Post”) and the
author of several books. With Codice edizioni he has published
pages: 192
Matematica in pausa caffè and Matematica in pausa pranzo.
original titile: numeralia
Publication date:
january 2019
Literature, art, songs, cartoons, popular culture and much
more: Numbers are everywhere and they have a life even
outside mathematics, Or they are a way to get there in a
more entertaining wayWalter Quattrociocchi, Antonella Vicini
How do hoaxes come into being and why do they spread?
What are the cognitive mechanisms to which they Free to believe it
appeal? How can they be unmasked and how can you Information, the Internet and post-truth
not fall into the trap of those who have an interest
in spreading them?
The truth is a fleeting and evanescent concept which coexists with
emotional and imperfect human beings, limited in their cognitive
abilities. The advent of the Internet, and above all of the social networks,
has made access to a huge mass of information without mediation easy,
“Free to believe it” is an antidote against and generated the illusion that this door led to knowledge. Until now a
misinformation, signed by one of the most prerogative of the elites. The Internet however, is betraying the
expectations of many, producing, more than intelligence, a dangerous
authoritative international academics (and often instrumentalized) misinformation and a serious radicalization
of public opinion. This way, through paradoxes and short circuits, in
2013 the World Economic Forum included misinformation in the list of
global threats, many of which (from Trump to Brexit, to the anti-
vaccination movements) today seem to have taken shape; and according
to the authoritative Oxford Dictionary, “post-truth” became the
word of 2016.
SUBJECT: current affairs Walter Quattrociocchi coordinates the Laboratory of Data Science and
Complexity at the Ca’ Foscari University of Venice. His research focuses
pages: 176 on the spread of information (with particular reference to
misinformation), the emergence of online narrative and their relationship
original title: liberi di with the evolution of opinions. He has published more than 50
crederci. peer-reviewed articles in the main scientific journals.
informazione, internet e
post-verità (2018)
Antonella Vicini, a journalist, has contributed to “Il Tempo”,
“Il Riformista”, “Il Messaggero” and “Reset”. Today she combines her
work in journalism with studies on the social dynamics that are
developing on the social networks in the age of constant information.Nicla Vassallo
Woman does not exist
What about man? Sex, gender and identity
Humanist and
scientific disciplines
study one of the hot
topics of the In recent years, the debate on the relationship between sex, identity and
gender has become considerably intensified. Few however are seriously
contemporary social interested in it and unfortunately, many talk about it completely in the
wrong terms. The contributions collected in this book intend to cast an
and cultural debate: innovative, multidisciplinary and often rebellious view on these topics.
the relationship The stereotypes dominant (and limiting) today of sex and gender have
been overcome to give each human being their singularity and
between sex, identity individuality. Some crucial questions are also tackled. How many sexes
are there? How does biology stand in relation to the classification of
and gender belonging to sexes and the multidimensionality of gender identity?
How does bioethics rethink the ‘human’ after overcoming sexual
binarism? Do our cities marginalize individuals whose social and
private life cannot be caged up in specialized spaces? What type of
medicine is gender medicine? In which ways does neuro-sexism
continue to appear in the communicative relationship between science
SUBJECT: PHILOSOPHY, and civil society?
topical subject
pages: 160 Nicla Vassallo is Full Professor of Theoretical Philosophy at the
Contributions by
University of Genoa and a member of ISEM-CNR. In Italy she has
Ulrich Pfeffer, ISBN 978-88-7578-724-0 published with Laterza, il Saggiatore, Feltrinelli, Einaudi and Mimesis;
Adriana Albini, original title: abroad with Ontos-Verlag, Lexington-Rowman & Littlefield and
Maurizio Mori, la donna non esiste. Springer. For Codice she has published Filosofia delle conoscenze (2006),
Donna m’apparve (2009) and Piccolo trattato di epistemologia (2010,
Vera Tripodi, E l’uomo? Sesso, genere e
with Cristina Amoretti).
identità (2018)
Eva Cantarella,
Claudia Bianchi,
Nicla Vassallo.GIOVANNI AMELINO-CAMELIA Marc Augé
BEYOND THE HORIZON ANOTHER WORLD IS POSSIBLE
REFLECTIONS ON THE FRONTIERS OF PHYSICS
The current horizon of our knowledge of physics is also the line of Disappointed and disillusioned by 20th century ideologies, overwhelmed
separation between those who believe that we are now in the condition by an unstoppable scientific and technological progress, today’s
to be able to deduce ‘everything’ and those who, on the other hand, Marc Augé humanity seems to have been left without a “beacon” that can light up
Un altro mondo
expect that beyond that horizon we will encounter natural phenomena è possibile its path towards the future. This sort of eternal present – overwhelmed
which at the moment are unimaginable. It is interesting that these two by inequalities, violence and ideological regression – is the condition that
attitudes also correspond to two phases in the career of Einstein: Augé defines the “prehistory of humanity as a planetary society.”
between 1905 and 1917 he produced an impressive series of discoveries How can we get out of this and enter a new era? With a utopia that can
and theories, through a curious and humble approach to nature, while mark a radical change of perspective. “The only utopia valid for the
in later years he adopted a more arrogant approach and made no other future centuries and the foundations of which should be urgently laid or
significant discovery. This book by Giovanni Amelino-Camelia is not, reinforced is the utopia of education for all: the only possible way to
or at least not only, the umpteenth book about Einstein. It is an act of curb an unequal and ignorant world society, condemned to consumption
love for scientific thought, alien to the imaginary “theories of or exclusion and, at the very end, to the risk of planetary suicide.”
everything” which claim to exhaust man’s thirst for knowledge, but
which is capable of fuelling the amazement with which man defies the Marc Augé is a French ethnologist and writer of worldwide fame; he
horizon of his knowledge. was Director of the École des Hautes Études en Sciences Sociales from
Text, no illustrations Text, no 1985 to 1995. Augé owes his popularity to the definition of an
Giovanni Amelino-Camelia is a theoretical physicist who graduated illustrations “anthropology of contemporary worlds” and the analysis of modern
Subject: Physics
from the Federico II University of Naples, He completed his doctorate Subject: spaces based on the absence of history and identity: the famous theory
Pages: 176 at Boston University, was then a researcher at MIT, at Oxford of non-places, expressed in Non-Places: Introduction to an
anthropology,
Original title: University, at the Université de Neuchâtel, at the CERN and at the globalization, Anthropology of Supermodernity.
Oltre l’orizzonte (2017) Sapienza University of Rome. He has received awards from the current affairs
Accademia dei Lincei and from the Gravity Research Foundation and
Pages: 112
has national responsibility for the Specific Initiative for the Italian • Foreign sales: French (Éditions Albin Michel), Spanish (Editorial
National Institute of Nuclear Physics. Original title: Gedisa, Spain and Latin America), Turkish (Eksik Parça), German
Un altro mondo (Matthes & Seitz)
è possibile (2017)Fabio Meliciani
SCIENCE IN THE KITCHEN
What is the secret for a perfectly boiled egg? A little science certainly
does no harm, as lots of chefs, the new maîtres à penser of our time,
know. We will go into the prohibited kitchens of these gurus of the stove,
we will discover their recipes and use cooking to understand something
more about our evolution, our brain, and the world around us. If you
like getting covered in flour, if you have wondered at least once how
to make a curry in the dishwasher, if you belong to the new tribe of
Why do we like what we like? ‘foodies’ or you simply like to eat well, this is the book for you: morsels
Why does caviar go so well with white chocolate? of science for curious palates. From molecular cuisine to macrobiotic
diets and pressure cookers, from plates of sushi to jazz and lasagne in
How do you become a ‘supertaster’ sommelier? space, you will discover how to measure the speed of light with a bar of
chocolate, what on earth a magnetron is for in the kitchen and how to
What is the secret for making a fried egg? make vanilla ice cream using ice and salt. It is a book to relish and get
dirty, to keep on the table or in the larder, a tasting menu by a curious
writer who enjoys cooking.
Illustrated book,
full color Fabio Meliciani has a degree in logic and philosophy of science, he
Subject: popular science specialized in the communication of science at SISSA (Trieste). He has
worked with the Galileo Museum (Florence) and the publisher
Pages: 240 Zanichelli. Today he lives in Lugano, collaborates with Swiss Radio
Original title: and Television (RSI) and works on the communication of science at
cosa bolle in pentola L’ideatorio (Science et cité) of the University of Italian Switzerland.
(2017)
• Foreign sales: Arabic (Beyrouni), Turkish (Marti).A book to get to know the world Andrea Gentile
around our deckchair.
Or simply to amaze Science at the beach
your friends on holiday.
From tips on how to build the perfect sandcastle to the way our body
changes underwater, from the map of the best places to go surfing to
the composition of squid ink, Andrea Gentile gives us an original and
entertaining view on life at the beach. Physics, chemistry, biology and
environmental studies become tools to explain what happens on the sea
shore and in the depths of the oceans. There are many strange facts and
as many myths to be debunked: underwater, for example, we see better
from far away than close up and it is not true that only the females of
sea urchins can be eaten. Something else: paradoxically drinking salted
water dehydrates us. An illustrated book that is beautiful to read and to
look at, written in a language within everyone’s reach and dedicated to
all those who ask the reason why about things.
Andrea Gentile is a journalist and writes about science, culture and
current events for the website of the magazine “Wired Italia”. He has
Illustrated book, been a member of the editorial board of the online magazine “Galileo”
full color and of the Radio 3 programme, Scienza. Since 2010, he has been at
Subject: Popular science “Wired”, where he also follows the section dedicated to original
comics.
Pages: 192
Original title:
La scienza sotto • F
oreign sales: German (hardcover Atlantik, paperback edition
How are waves formed? l’ombrellone Blanvalet), Greek (Patakis), Chinese (Ocean Press), Arabic
Why can you hear the sea in shells? (2014) (Beyrouni)
• #
13 of the Summer 2015 “Der Spiegel” Best-Selling Books chart
Why do we get a tan? in Germany
How come sea water is salty?
What should you do when stung by a jellyfish?Is artificial snow the same as real snow? Jacopo Pasotti
Why do steinbocks (almost) never fall from
the rocks? Science at the summit
Is the water in the mountains really better?
How can you find out how old a mountain is?
And what does it owe its shape to?
How much Mont Blanc weigh? From the physics of carving to the chemistry of snakes’ poison, from
how mountains are born and die, from the largest crystals in the world
to the smallest glacier in Italy, from the evolutionary strategies of plants
and animals to resist the cold to the suggestions on what to do (and
what absolutely not to do) if exposed to freezing. Natural phenomena,
scientific titbits, myths to be debunked and questions that we have all
asked: how long can you survive if swept away by an avalanche? How
can Bolivian children play football at 4000 meters above sea level
without being out of breath? Is it true that larch trees are a privileged
target of lightning? Can avalanches and landslides be predicted? Jacopo
Pasotti climbs mountains with the help of science to tell us about them
– in the winter and in summer – at every altitude.
Jacopo Pasotti is a journalist and scientific communicator. After a
degree in geology and a master’s degree in scientific communication in
Illustrated book, full Australia, he began to contribute to “National Geographic”,
color “l’Espresso” and “Repubblica”, and has taken part in scientific
Subject: Popular science expeditions to Nepal, the Arctic and the Antarctic. In 2011 he won
the Piazzano Prize for scientific journalism. He is the author of stories
Pages: 200 for children and he is a chronic traveller. He is the author of Science in
Original title: a suitcase.
La scienza in vetta
(2015)
• F
oreign sales: German (hardcover Atlantik, paperback edition
Blanvalet), Chinese (Ocean Press), Arabic (Beyrouni), Turkish
(Marti).Andrea Gentile
Science in TV series
Could a chemistry teacher really make drugs like Walter White in
“Breaking Bad”? How long will it be before we have Star Trek’s
teleportation? And what is the best way to react to an epidemic of
zombies as in “The Walking Dead”? How does the climate work in
“Game of Thrones”? It is possible to talk about science even sitting
comfortably in an armchair in front of the television.
From an innocent pastime, TV series have become real cult products.
Millions of fans watch (or download) dozens of TV series. The most
famous ones are science fiction, medical or investigation series, which
have a lot of science in them. What is true in what they show?
From the birth of the cosmos in “The Big Bang Theory”, via the Fanta-
diagnoses of “Doctor House” and the alien complots in “X-Files”, to
the nature of time in “True Detective”, Science in TV series reveals the
hidden side of our favorite shows, in a simple language with
explanations that everyone can understand.
Illustrated book,
full color Andrea Gentile, a journalist, writes about science, culture and current
Subject: Popular Science affairs for the magazine “Wired” Italia. After a degree in computational
neurosciences and a master’s degree in scientific communication, he
Pages: 176 was on the editorial board of “Galileo” and RAI Radio3 Scienza. In
Original title: 2014 he published Science at the beach for Codice Edizioni (published
La scienza delle serie tv in Germany and Greece, it reached 13th position in the German
(2016) rankings of non-fiction).
• Illustrations by Goran (goranfactory.com)
• Foreign sales: German (Atlantik), Chinese (Ocean Press), Korean
(Banni Publishing), German (Audible, audiobook), Arabic (Beyrouni).
Audio rights: Audible.Alice Pace
HOT
SCIENCE UNDER THE SHEETS
From a perfume to a kiss, from a caress to excitement, from nudity to
orgasm, this is how, with all the particulars dictated by science, we go
from first sight to rolling in the sheets with someone. Alice Pace tells us
all about it and does so observing sex from absolutely privileged points
of view. From inside our body, where eros is triggered off in a turbine
of molecules, overheats the senses and sparks off, in its pleasurable
crescendo, continuously evolving brain circuits, and from outside as
well, where bodies come together in the strangest acrobatics and even
those recommended by scientists. From above, with an attentive eye on
Why do we do it? following not only the paths of pleasure, but also those which in time
have transformed our image of intimacy. This is the right book for
everyone who wants to understand the reason for everything (really
How do we choose our everything) that happens at those moments and for everyone who
partner (according to wants to enjoy, between a toy and an app, all the possible nuances of
sex today. And to fantasize about what it will be like tomorrow.
science)? Illustrated book,
full color Alice Pace is a freelance scientific journalist who writes about science,
Does size count? Does Subject: popular science medicine and innovation for “Wired”, “D La Repubblica”,
“HealthDesk” and “OggiScienza”. In 2013 she won a scholarship to
the G spot exist? Pages: 192 Harvard as an Armenise-Harvard Science Writer Fellow and in 2014
Original title: the Piazzano award for scientific journalism. With her investigative
What happens to the brain HOT.
La scienza
work on the Stem cell case, the same year she received the prize for the
best article at the Macchianera Italian Awards.
during an orgasm? sotto le lenzuola (2016)
Aphrodisiac food: how • Foreign sales: German (Atlantik), Arabic (Beyrouni), Turkish
(Marti).
much truth is there in it?
Is sex possible in space?Jacopo Pasotti
Science in a suitcase
From physics to the Northern Lights to the bizarre methods of
orientation of some travelling animal species. From how control
systems in an airport work to the unwanted travelling companions that
can follow you inside your case. But also strange historical facts about
journeys that have revolutionized scientific knowledge, or the ones that
Why does it take longer to fly from would have been scientifically impossible to make, such as the Journey
to the Centre of the Earth as told by Jules Verne. A guidebook that
London to New York than in the explains why the map you are consulting is certainly wrong, which
opposite direction? tropical forest is the richest in biodiversity on the planet (and how we
know this) and which will give you practical advice on how to prepare
Why isn’t there a vaccination against your next holiday, scientifically. It is a book to dip into before a long
and adventurous journey and it will tell you what it is useful to pack
malaria and how can you try to avoid for any destination – whether the Sahara, a remote tropical island, the
it? Arctic or a megalopolis.
Is there a way to “scientifically” Illustrated book, Jacopo Pasotti is a journalist and scientific communicator. After a
full color degree in geology and a master’s degree in scientific communication in
choose the best hotel? Subject: Popular Science Australia, he began to contribute to “National Geographic”,
“l’Espresso” and “La Repubblica”, and has taken part in scientific
Pages: 206 expeditions to Nepal, the Arctic and the Antarctic. In 2011 he won the
Original title: Piazzano Prize for scientific journalism. He is the author of stories for
La scienza in valigia children and he is a chronic traveller. He is the author of Science at the
(2016) Summit.
A book to dip into before a holiday and which • Foreign sales: German (Atlantik), Chinese (Ocean Press), Arabic
will tell you the most useful things to pack – (Beyrouni)
for every type of destination.Renato Bruni
What connects a lily
in flower and a SCIENCE IN THE GARDEN
creeping tendril?
Renato Bruni
Why is a bonsai a dwarf and why is it natural to clone rosemary? How
LE PIANTE come those seeds never sprout? And what has the moon got to do with
SON BRUTTE BESTIE it? Can you really water plants in the middle of the day? After he
La scienza in giardino inherited a large city garden, a scientist began to observe the flower-beds,
lawns and vases through the eyes of the augmented reality of biology,
chemistry, ecology and physics. Between hoeing and experiments in the
laboratory, he was to weed out some legends, transplant the small world
of vases into the large container of planetary phenomena and fertilize
some strange features of plants, both ornamental and otherwise.
The stories and scientific explanations of a year of gardening sprout up
alongside the begonias, blossom on butterbushes and put down roots in
the damp soil, to connect green fingers with a research point of view,
leading us to examine allotments, gardens and flower-decked balconied
from the perspective of current scientific knowledge on the plant world.
Illustrated book, Renato Bruni is Associate professor in Botany/Pharmaceutical Biology
full color in the Department of Food Science at the University of Parma. In the
Subject: popular science laboratory, he works on the secondary metabolites of plants and their
uses, while on the web he is the author of the blog Erba Volant
Pages: 224 (meristemi.wordpress.com), writing about how studying plants and
Does gardening Original title:
Le piante sono brutte
their effects is harder than thought. This is also why the better he gets
to know plants the more he is convinced that they are complicated
help us and plants bestie. La scienza in creatures. With Codice Edizioni he published Erba Volant. Imparare
giardino (2017)
to live better? l’innovazione dalle piante in 2015.
• Foreign sales: German (Atlantik), Arabic (Beyrouni), Turkish
Will we have greenhouses (Marti).
in outer space one day?Davide Coero Borga Davide Coero Borga
Science of the imagination Toymaker’s science
How do the characters and places in children’s literature end up under Toymaker’s science is a plunge into the history of entire generations of
the microscope of the scientist? Behind what we are used to considering children, in rediscovery of the fun and most used toys of the Twentieth
as simple little stories for children, are hidden ideas, stories and Century, some of which were capable of influencing the decisions of
suggestions of science and technology. It is the history of science that is well-known scientists, others which have become real icons. A small
unwound like a ball of yarn in the tales by Perrault, the Brothers dictionary of the scientific toy, made up of short entries, illustrated by
Grimm and Andersen: from the tricks and spells of the apprentice catchy graphics and a rich iconography. And most of all shovelfuls of
sorcerer to the mad scientist, imagination gives way to science fiction curiosities: how many engineers are there among Meccano designers?
and lastly, to raw science. Did you know that pieces of Lego are used to simulate the movement
Princesses, dragons, enchanted castles, elves, ogres, swords, magic of robots on Mars? And that in the Fifties a “deluxe” version of the
wands, amulets, dwarves, adventurers, explorers, coats of armour, Little Chemist contained four different types of uranium?
scientists, witches, frightening creatures and the wonders of nature
inhabit the pages of this illustrated almanac of scientific fantasy – and Davide Coero Borga works with foundations and museums to create
tell the reader a new and surprising story. new languages with which to speak about science, technology and the
environment. Together with Federico Taddia and Silvia Bencivelli, he
Davide Coero Borga works with foundations and museums to create Illustrated book, conducts “Nautilus”, a programme broadcast on Rai Scuola.
Illustrated book, new languages with which to speak about science, technology and the full color
full color environment. Together with Federico Taddia and Silvia Bencivelli, he Subject: Popular Science
Subject: Popular science conducts “Nautilus”, a programme broadcast on Rai Scuola. • Foreign sales: Chinese (Guangxi Normal University Press)
He has already published Toymaker’s Science in 2012. Pages: 224
Pages: 240 Original title:
Original title: La scienza
Scienza della fantasia • Illustrations by Ester Chilese dal giocattolaio (2012)
(2015)
• Foreign sales: Chinese (Guangxi Normal University Press), Turkish
(Marti).Capitolo Cinque In volo
Treni ad altissima velocità
Non passa anno senza che venga introdotta qualche novità
“the Science of” series
tecnologica in campo automobilistico. Anche l’industria aero-
nautica procede a grandi passi e nonostante sia raro che finisca-
no in prima pagina, i treni non stanno certo a guardare.
Rispetto agli aeroplani, i treni devono fare i conti con strade, NessuN Attrito velocità Più elevAtA NessuN ruMore
ponti, città, fiumi, insomma con un notevole numero di ostacoli
da superare o aggirare. Senza poi contare la densità dell’aria,
un fattore tutt’altro che trascurabile (se avete messo una mano Velocità massime
fuori dal finestrino a 100 chilometri orari vi sarete resi conto
300 KM/H
dell’attrito che l’aria produce contro la vostra mano; immagina- iN MediA Nel MoNdo
tevi il muso di un treno che viaggia a 300 o più chilometri orari 360 KM/H
che barriera d’aria deve penetrare). FrecciArossA
Eppure, oggi ci sono treni che viaggiano a velocità incredi- 500 KM/H
bili. Il record attuale è stato segnato dal treno a levitazione ma- MAglev
gnetica giapponese: nel 2015, con un carico di cento passeggeri
ha superato i 600 chilometri orari. Oltre ad avere ottimizzato 1
l’aerodinamica, questo treno funziona grazie a un sistema in-
SCIENCE IN THE KITCHEN (2017)
come funziona il magleV
novativo che in pratica annulla gli attriti (e le vibrazioni) con 1. gli elettroMAgNeti
2
le rotaie, la levitazione magnetica appunto, ed è altrimenti noto teNgoNo iN sosPeNsioNe
il treNo MeNtre...
come treno maglev.
2. ... Altri elettroMAgNeti
Il treno è in sospensione su dei magneti che lo allontanano veNgoNo AttivAti e
disAttivAti Per geNerAre
di circa 10 millimetri dal terreno. Altri magneti superconduttori lA ProPulsioNe.
(elettromagneti per essere precisi, ovvero dei materiali che con il
passaggio di una corrente elettrica si magnetizzano e smettono
20 Aquilone 21 di esserlo una volta che si interrompe il flusso; tanto per capirci,
il vostro ventilatore funziona così!) posti lateralmente rispetto al
SCIENCE IN THE garden (2017)
convoglio generano un campo magnetico repulsivo (due magneti
messi l’uno contro l’altro con la stessa polarità si respingono) in-
ducendo così il movimento del treno. Quando il treno è passato il
materiale si smagnetizza, ma la sezione successiva in cui il treno
è appena entrato si magnetizza e spinge il convoglio in avanti. In
un certo senso potremmo dire che questo avanza pur non aven-
do un motore e grazie a questo sistema si possono raggiungere
velocità molto elevate, con consumi e vibrazioni ridotti. figura 20 - un Paragone tra i normali treni aD alta velocità e il maglev.
98 99
hot. SCIENCE under THE
sheets (2016) CAPITOLO 10
MaGGioRe spReco iDRico
piante irrigate spesso ma per breve tempo
L'OCCHIO DEL PADRONE ALLAGA IL PRATO
dici giunge alle falde, ai canali e quindi ai fiumi e al mare. I
dati a disposizione dicono che la gestione attuale dei giardini
capitolo 1
le onde
domestici, almeno in un contesto culturale e geografico come
quello centroeuropeo, può determinare esternalità svantag-
giose per l’ambiente, rese poi ancora più gravi dal fatto che
l’azoto dei giardini giunge ai fiumi più rapidamente a cau-
sa del maggiore dilavamento delle superfici, analogamente a
SCIENCE IN a suitcase (2016)
quanto avviene con i diserbanti. Cumulando la disponibilità
di materia organica nel suolo, l’eccesso di irrigazione e di sup-
porto azotato, analisi condotte in vari paesi concordano nel
descrivere una sorta di gradiente ambientale tra diversi modi
di gestire un terreno da parte dell’uomo: foresta, pascolo, col-
si stimola la crescita superficiale delle radici e le piante
sono più sensibili alla siccità tivazione, frutteto, giardino, e infine terreni edificati. Una po-
sizione un po’ deludente per chi del giardinaggio fa un’arma
MiNoRe spReco iDRico per combattere il degrado ambientale, ma motivata da pra-
piante irrigate di rado ma a lungo tiche che rispondono più che altro a pressioni di consumo e
alla cattiva abitudine di adottare valutazioni soggettive e non
SCIENCE IN tv series (2016)
basate sull’evidenza: anche l’impatto ambientale dei giardini
è annoverabile tra le malattie del benessere.
Il fiuto del cammello
per l'annaffiatoio
science of the imagination
Seduto al riparo nel capanno degli attrezzi aspetto che
spiova, come era solito fare il nonno quando un tempo-
rale riempiva l’aria dello stesso odore terroso che ora sti-
mola le mie narici. È l’odore ubertoso che apre il cuore ai
“pluviofili”, che fa germinare i semi tardivi e annuncia la
(2015)
si stimola la crescita profonda delle radici nelle Zone
ripresa delle piante dopo la siccità, moltiplicando gemme
in cui l’umidità persiste di più finalmente dissetate. Ma è curiosamente anche lo stesso
odore che ci fa arricciare il naso davanti a un bicchiere di
FIGURA 16 acqua non potabile, segno di come la chimica dei profumi e
138 139
14 15
SCIENCE at THE summit (2015)
SCIENCE at THE beach (2014) E giù a descrivere i due emisferi in cui è divisa, uno dei quali sempre
rivolto a Terra e a cui il nostro pianeta si mostra come un satellite e che
come un satellite attraversa le fasi di un ciclo lunare. Keplero ci mera-
viglia con una descrizione minuziosa del fenomeno dell’eclissi visto da
lassù, e spiega come da Levania i pianeti del sistema solare sembrino
più grandi a causa della distanza che separa Terra e Luna. Eliocentrismo
contro teorie geocentriche. Un sogno di fantasia che è anche un serio
toymaker’s science (2012)
trattato di astronomia lunare.
Keplero vede la Terra dalla Luna, nitidamente, come solo un mem-
bro dell’equipaggio Apollo 11 potrà fare, trecentosessant’anni più tardi,
quando il 20 luglio 1969 Neil Armstrong prenderà il controllo semi-
manuale del modulo lunare Eagle, completando l’allunaggio con un’au-
tonomia di carburante di soli 25 secondi: finale al cardiopalma, come
in un thriller fantascientifico. Coordinate 0,8° N, 23,4° E. Mare della
Tranquillità.
Che magnifico mare, per chi non sa nuotare.
220 221Carnivorous plants that inspire the functioning Renato Bruni
of light traps for mosquitos.
Pine trees that help in the splashdown of space Erba volant
Learning innovation from plants
missions.
Mushrooms that increase the resistance of lawns.
Leaves that inspire water-repellent paints.
Flowers that suggest the design of windows. It is called biomimetics and it is the method of studying and imitating
nature, guaranteeing effective and sustainable innovations for man.
Fruit that one day will help colonize new planets. This way, ferns for apartments which absorb harmful substances
become a model for purification of the air, whilst the adaptations
developed by some plants to resist in the desert provide ideas for
collecting rainwater and storing vaccines without refrigeration.
Creating, constructing and innovating: In other fields, observing the plant kingdom can help design networks
keeping an eye on what nature for the exchange of information, plan new approaches to marketing,
develop light eco-sustainable architectures and obtain artificial
has already done. photosynthesis. In nine stories/essays featuring a very particular
consultancy company, Renato Bruni shows us how the lessons of the
plant kingdom can meet some of our needs.
Renato Bruni is associate professor of pharmaceutical botany/biology
in the Department of Food Science of the University of Parma. In his
Text, no illustrations laboratory he works on the secondary metabolites of plants and their
uses, while on the Web he curates the blog “Erba Volant”, in which he
Subject: Natural science
writes about how studying plants and their effects is more difficult than
Pages: 256 you may think. It is also why the more he knows plants, the more he is
Original title: certain that they are complicated creatures.
Erba Volant.
Imparare l’innovazione
dalle piante (2015) • Foreign sales: Chinese (China Social Sciences Press)Maurizio Codogno Maurizio Codogno
Mathematics in the lunch break Mathematics in the coffee break
His previous book “Matematics in the coffee break” gave a taste of There are many paradoxes in mathematics, but one in particular
how numbers and formulas are not only everywhere in our lives but concerns its very nature: it is one of the subjects pupils hate most at
can also be very entertaining. Maurizio Codogno is back with a feast of school, yet it lends itself to countless games and is full of interesting
mathematics, with lots of courses and within everybody’s reach. facts. In short, apparently boring and irrelevant, mathematics is not
Organized in four sections (starters, first course, main course and only everywhere in our lives, but it can also be fun on condition that it
dessert), just like a lunch, this book reveals new appetizing is approached the right way. And Maurizio Codogno has without a
mathematical titbits. One morsel after the other, we will learn which doubt found the right way: in Mathematics in the coffee break he talks
system to use to tile a floor with pentagonal symmetry, which tricks to to us about traffic hold-ups (if yours is always the slowest, there must
use to amaze friends and be faster than a computer and that saying “I be a reason …), about lifts and Google, about playing cards and dice,
know that you know” is not the same thing as saying “I know that you about excessively compressed files and bets (lost and won). In short,
know that I know that you know.” Then there are quizzes, elections, everything that you would talk about over a coffee with a friend.
lotteries, vaccinations and slices of pizza in a tasty ‘maths salad’ for all
palates. A mathematician and IT specialist by training, Maurizio Codogno is
also a translator, blogger (at xmau.com and on the Post) and author of
A mathematician and IT specialist by training, Maurizio Codogno is Matematica in pausa caffè (Codice Edizioni, 2014), Matematica in
Illustrated book, also a translator, blogger (at xmau.com and on the Post) and author of Illustrated book, relax (Vallardi, 2011) and for 40K Matematica e infinito (2013),
black and white Matematica in pausa caffè (Codice Edizioni, 2014), Matematica in black and white Fantamatematica (2014) and Alfabeto matematico (2015).
Subject: mathematics, relax (Vallardi, 2011) and for 40K Matematica e infinito (2013), Subject: mathematics,
popular science Fantamatematica (2014) and Alfabeto matematico (2015). popular science
• Foreign sales: Turkish (Doruk Yayınları), Chinese (ERC Media)
Pages: 160 Pages: 170
Original title: • Foreign sales: Turkish (Doruk Yayınları), Chinese (ERC Media) Original title:
Matematica in pausa Matematica in pausa caffè
pranzo (2016) (2014)Why does the spiny anteater have a Lisa Signorile
four-headed penis, the snake two hemipenes Birds do it, bees do it,
and the gorilla only one? even educated fleas do it
Do homosexual animals exist? Animals and sex
Why are there only two sexes, male and
female? How do sharks go courting?
Passing on one’s genes has always been the greatest (often unconscious)
aspiration of every living being. Besides, it could not be otherwise: in
the last half billion years, those that have not dedicated their energies
to reproduction have simply become extinct. We are the descendants of
those who wanted to hand down their genes. Evolution has perfected
By the author of “The short-sighted this tendency and has made it an inexorable urge as well as an (almost)
perfect machine, developing imaginative stratagems in the behaviour
watchmaker”, a new collection of curious facts and anatomy of animals. With the grace, scientific rigour and humour
and strange stories from the animal kingdom. we became used to with The short-sighted watchmaker, Lisa Signorile
gives us a round-up of the strangest reproductive mechanisms
developed by fish, amphibians, reptiles, birds... and naturally mammals.
After her studies in biology, Lisa Signorile moved to England, where
she took a PhD in population genetics. Since 2007 she has had a very
popular blog, L’orologiaio miope, on which The short-sighted
Illustrated book, watchmaker, published by Codice Edizioni, is based. Since 2012, she
black and white has written for “National Geographic Italia”, and in 2013 she
Subject: Natural science published Il viaggio e la necessità for Scienza Express.
Pages: 176
Original title: • Foreign sales: German (Bertelsmann / Random House)
Il coccodrillo come fa
(2014)pertura il nesso tra orologeria, zoologia e problemi alla vista.
È una storia cominciata oltre due secoli fa e ormai entrata
What do “alien” and a larva of crustacean have in common?
and octopuses with the replicants in “blade runner”?
Lisa Signorile
The short-sighted watchmaker
arte del folklore di coloro che studiano o che apprezzano
evolution and biodiversity as you have never read about
them before.
Everything you always wanted to know
about animals… that nobody knows
cinante complessità dell’evoluzione; una storia che vale la pe What do Alien and a crustacean larva have in common? And the
pharmacy symbol with the Medina worm? Or octopi with Blade
accontare ancora una volta. Runner’s replicants? Evolution and biodiversity that you’ve never read
about. This book speaks about strange creatures, that are sometimes
ugly and not very nice. It speaks about these animals that aren’t
photogenic enough for the TV, not exemplary enough for glossy
È il 1802 e il filosofo britannico reverendo William Paley pu
magazines, not big enough to be noticed. Of those creatures that rather
than being drawn by Richard Dawkins’ famous “blind watchmaker”
seem to have been designed by a short-sighted and slightly distracted
one…
Natural Theology, un libro che potremmo definire una pietra After her studies in biology, Lisa Signorile moved to England, where
she took a PhD in population genetics. Since 2007 she has had a very
popular blog, L’orologiaio miope, on which The short-sighted
watchmaker is based. Since 2012, she has written for “National
e dell’evoluzione, in quanto ne afferma esattamente il contrar Text, illustrations Geographic Italia”, and in 2013 she published Il viaggio e la necessità
(black & white) for Scienza Express.
Subject:
Neuroscience, Philosophy
erò sufficiente a scatenare un dibattito a cui Charles Darwin
• Foreign sales: Catalan (Edicions Sidillà), German (Bertelsmann/
Pages: 232 Random House).
Original title:
l’orologiaio miope (2012)
ipò in modo più che conclusivo ma i cui echi riverberano tutt
assaggio cruciale è una metafora di poche righe all’inizio del liRudi Mathematici Paolo Iabichino
counting stories Scripta Volant
Imaginary problems for real mathematicians A new alphabet to write (and read)
advertising today
Will the great mathematicians in history ever have had fun proposing Anyone who has had anything to do with written communication is
and solving problems of recreational mathematics? Or, occupied by experiencing a real genetic mutation; the digital revolution has
their high offices, will they have avoided putting themselves to the test completely overturned the programme schedules, disowned traditional
with problems created only for the fun of it? Whatever the answer, it is marketing and overwhelmed the old paradigms of information, of
easy to imagine that what would have appeared paltry problems to advertising, or political and corporate narration. It is as though our
them could be ‘difficult’ for ordinary people. The Rudi Mathematici, writing had lost the capacity to be fixed and once in the Internet our
hesitating over their great passions – telling stories about words lose their references and fly away, becoming lost from contexts
mathematicians and proposing entertaining problems of mathematics – and being transformed into something else.
have found the strange compromise of imagining some great It no longer seems to be enough to write well; rhetoric can still come to
mathematical minds at crucial times in their (real) lives, while they our aid, but changing our attitude to writing is essential and the
propose and solve some questions which in actual fact they probably grammar of the social media can teach us a new syntax. Iabichino has
never really had to tackle. This way, we find Isaac Newton as a worked in advertising for about two decades and has created – with
precursor of Sherlock Holmes in the attempt to solve (mathematically) lucid and disillusioned awareness – a new professional alphabet, to
a case of murder, or see an irritated John Von Neumann stealing sweets learn how to write better advertising for everyone in a contemporary
from Ed Teller, while the Earth risks blowing up; not to mention the way, regardless of the media that hosts it.
Text, No illustrations strange way with which Vilfredo Pareto, Paul Erdős, G. H. Hardy, Text, no illustrations
Leonardo and others treated the intriguing questions of the world of Paolo Iabichino is Executive Creative Director of the Ogilvy&Mather
Subject: mathematics, Subject: copywriting,
popular science numbers. storytelling, advertising Italia group. In advertising since 1990, he has invented and explained
the concept of Invertising (which also became a book in 2010) to
Pages: 200 In the real world, the Rudi Mathematici are called Rodolfo Clerico, Piero Pages: 180 interact with a renewed advertising message. He teaches at various
Original title: Fabbri and Francesca Ortenzio. In the world of the web, with the names Original title: universities, writes for Wired.it and holds courses and seminars on the
storie che contano - of Rudy D’Alembert, Piotr Rezierovic Silverbrahms and Alice Riddle, scripta volant (2017) transformations under way in the world of communication. In 2014 he
Problemi immaginari per they have persisted since 1999 in publishing the e-zine which gives the published Existential marketing. I consumatori comprano, gli individui
matematici reali (2017) group its name. Since 2008 they have contributed to “Le Scienze”, scelgono.
curating a monthly column of mathematical problems for the paper
journal and one of the “Blog d’autore” for the electronic version. They
have written two books, Rudi Simmetrie and Rudi Ludi, the first of
which won the “Premio Peano”, and an e-book, Di 28 ce n’è 1.You can also read
