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west michigan’s leading resource for wedding planning grand rapids. kalamazoo. lakeshore. up north.
MAGAZINE
CIRCULATION
17,000 copies
Printed annually
Proven direct distribution strategy
Local brides-to-be actively planning their weddings
DISTRIBUTION
BRIDAL SHOWS:
We personally attend and hand out magazines at most, if not
every local bridal show throughout the year.
ADVERTISERS:
Advertisers present copies to brides as a bridal planning tool.
READERS
Local. Local. Local. Covering Grand Rapids, Kalamazoo, the WEST MICHIGAN BRIDES
Lakeshore, and Up North Michigan. Today’s West Michigan
Average age is 27
brides are both sophisticated and practical. They seek useful
content and time-saving tools to help select professionals who Average wedding budget is $21,097
best fit their personal sense of style and budget. We distribute
Average engagement length is 14 months
directly to local brides-to-be actively planning their weddings.
Because weddings are planned and executed locally. Average number of wedding guests is 125
CONTENT & DESIGN
• ORGANIZED LAYOUT: Professional options are presented in an order similar to their wedding planning.
• VENDOR PROFILES: A time-saving resource that provides brides with valuable information about each vendor.
• WEDDING CHECKLIST & BUDGET PLANNER: Comprehensive guides provided standard in each issue.
• LOCAL PHOTOGRAPHY: All images used in every publication proudly feature local wedding photographers.
AD SAMPLES
THE HIGH FIVE GR
UNIQUE
Venues - Full Page
Every ad is accompanied by a “vendor profile.” This unique
format provides vital information such as contact details and
category-specific content including pricing, lead time, available
packages, and highlights.
19 La Grave Avenue SE, Grand Rapids, MI 49503 | 616.828.1411 | www.thehighfivegr.com
HIGHLIGHTS
Contacts...................................................................................................... Marija Tilmann, Leslie Crawley
Contact email ................................................................................................events@thehighfivegr.com
Number of different rooms ...................................................................................... 2 (different floors)
Number of affairs at the same time .............................................................................................................1 The High Five GR is a unique and versatile venue
CONSISTENT
Separate cocktail area ..................................................................................................................................... Yes located in the heart of downtown Grand Rapids. This
Room capacity - cocktail reception ......................................................................................................300 expansive, beautifully renovated loft space exemplifies
the best of “old meets new.”
Room capacity - dinner reception .........................................................................................................300
Outdoor reception area .................................................................................................................................. No The space—originally a roller-rink in the 1950s—boasts
Room rental fee ......................................................................................................................$3,900 to $4,900 its original hardwood floors, exposed brick, and walls
Deposit required ................................................................................................................................................ 50% of fully-restored windows that provide exquisite city
Kitchen on premises ......................................................................................................................................... No and sunset views. These vintage details combined with
Must use in-house catering ....................................Must choose from 5 preferred caterers extraordinary chandeliers and hip artisan tile and glass
Cuisine ..................................................................................... Varies, depending on caterer selected evoke a current and fresh vibe that will awe your guests.
Kosher ......................................................................................................................................................................... Yes
Additionally, our high, wood-beamed ceilings with
Pricing for plated meals ............................................. Varies, depending on caterer selected metal trusses and open pillar-free, unobstructed space
Print advertisements are available in three sizes: 1/3, 2/3, and full
Price range for buffet meals .................................... Varies, depending on caterer selected ease the ability to easily execute your vision.
Service Fee .......................................................................................................................................................... None
Must use in-house liquor .................. Must choose from 5 preferred beverage caterers Let our dedicated team help make your wedding
On-site ceremonies ........................................................................................................................................... Yes dreams come true! Call us today for a tour!
A.V. equipment available .............................................................................................................................. Yes
page. By keeping the number of ad sizes minimal, we are able to
Valet parking.......................................................................................................................................................... Yes Mention Grand Rapids Bride at time of
Handicap accessible ........................................................................................................................................ Yes
Lounge for bride/groom/bridal parties............................................................................................. Yes
✽ booking to receive a complimentary
portable bar for your event.
Complimentary overnight stay for bride & groom .................................................................... No Cannot be redeemed for cash or credit. Additional Restrictions may apply ($150 value)
create a layout that is uniform and easy-to-navigate. All venue grandrapidsbride.com Grand Rapids BRIDE 2019-2020 | 35
ads are full-page. This proprietary format levels the playing
Wedding Services 1/3 Page
field for venues and gives brides the ability to do side-by-side
comparisons at her fingertips.
EFFICIENT
The vendor profile allows brides to pre-qualify their vendors
prior to contacting them. By the time a bride contacts you as
Wedding Services 2/3 Page
a vendor, you know you already meet her basic qualifications
regarding price, space, services, etc. Unnecessary calls are
reduced, if not eliminated.
COST-EFFECTIVE
Each issue is published annually. This provides brides with a
resource guide that will serve them throughout most, if not all,
of their planning process. Additionally, advertisers receive a full
year of constant exposure to local, engaged brides for the same
cost as most quarterly or semi-annual publications.
70 3
Wedding Services Full Page
70% of brides continue to The average bride will have 3
use bridal magazines to plan or more bridal magazines in
their weddings. her possesion at any given time
during her engagementWEBSITE
BEAUTIFUL.
COMPREHENSIVE.
EASY-TO-USE.
INFORMATIVE.
WHERE.
THE.
BRIDES.
ARE.
98
Statistically, 98% of couples
will use the internet to help
plan their wedding this year.
40
A recent analysis by
marketing research firm
Marketing Evolution, showed
more than a 40% lift in web
traffic after consumers
were exposed to magazine
advertisements compared to
those who were not.SOCIAL MEDIA
INSTAGRAM: 1,300 FOLLOWERS
FACEBOOK: 3,200 FOLLOWERS
FACEBOOK GROUP: 700 MEMBERS
GROUPS2021/2022
ADVERTISING RATES
MAGAZINE PUBLISH DATE
JANUARY 1, 2021
VENUES
Full Page - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $1350 SPACE CLOSE
Up North - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $980 OCTOBER 30, 2020
WEDDING SERVICES MATERIAL CLOSE
Full Page - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $1,350 NOVEMBER 13, 2020
2/3 Page - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $980
DURATION OF PUBLICATION
1/3 Page - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $690
18 MONTHS
SPREADS JAN 2021 - JUNE 2022
2-Page Spread - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $2675
SPECIAL EXTENDED ISSUE
AD DESIGN - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $200/ad CIRCULATION
CALL FOR PREMIUM POSITIONS 18,000
WEBSITE ONLINE ADVERTISING
BASIC Directory Listing
DIRECTORY LISTINGS (all pricing is monthly)
Directory Listing with Basic Descripton
BASIC Directory Listing - - - - - - - - - - - - - - - - - - - - - - - - - - $25
No Searchable Filters
PROFESSIONAL Directory Listing* - - - - - - - - - - - - - - - - - - - $50
1 Photo
PROFESSIONAL Directory Listing*
UPGRADES
Directory Listing with Detailed Services
CATEGORY Featured Placement - - - - - - - - - - - - - - - - - - - - $25
Searchable Filters
SIDEBAR Featured Placement - - - - - - - - - - - - - - - - - - - - - - $50 Direct Links to Email, Website, Social Media
LEADERBOARD Featured Placement- - - - - - - - - - - - - - - - - - $75 5 Photos
CATEGORY Featured Placement
Professional Photo Shoot of your location/products- - - - - - - - - $500 Placed above lesser packages within category
10 Photos
Virtual Tour of Event Location - - - - - - - - - - - - - - - - - - - - - $500
SIDEBAR Featured Placement
Placed above lesser packages within category
Sitewide Sidebar Featured Placement
15 Photos
LEADERBOARD Featured Placement
*ALL Magazine advertisers receive a Free PROFESSIONAL Listing for the Placed above lesser packages within category
duration of their print ad; upgrades can be purchased directly via online account. Featured Banner Placement at top of all internal pages
15 PhotosPUBLICATION
GRAND RAPIDS BRIDE 2021/2022
2021/2022
PUBLISH DATE
JANUARY 1, 2021
ARTWORK GUIDELINES
SPACE CLOSE upload artwork to www.grandrapidsbride.com
OCTOBER 30, 2020
MATERIAL CLOSE
NOVEMBER 13, 2020
2-PAGE SPREAD COVER
DURATION OF PUBLICATION ARTWORK
ARTWORK
18 MONTHS
JAN 2021 - JUNE 2022
SPECIAL EXTENDED ISSUE
CIRCULATION
18,000
1/3 PAGE VENDOR
PROFILE
ARTWORK
VENUE FULL PAGE
RESOLUTION ARTWORK ARTWORK
300 dpi
2/3ARTWORK
PAGE
VENDOR PROFILE
COLOR PROCESS
CMYK
VENDOR PROFILE VENDOR PROFILE
ACCEPTABLE FILE FORMATS
JPEG, PDF, EPS, PSD
AD DIMENSIONS (INCHES)
VENDOR PROFILE
DUE WITH ARTWORK AD SIZE WIDTH LENGTH BLEED
CLIENT TO SUBMIT PROFILE ONLINE
VENUES
Full Page Ad ---- 7.25 ---- 4.5 ---- n/a
The publisher has the right to hold the advertiser and/or its agency
jointly and severally liable for amounts due and payments for
advertising space contracted and for any associated collection WEDDING SERVICES
fees incurred by the publisher. Cancellation of advertising must be
submitted in writing no less than 60 days prior to the publication 1/3 Page Ad ---- 4.625 ---- 2.875 ---- n/a
date. Space reserved, but not used through no fault of the publisher,
will be billed as contracted. 2/3 Page Ad ---- 7.25 ---- 4.75 ---- n/a
All contents of advertisements are subject to the publisher’s approval
and agreement by the advertiser to insure and protect the publisher Full Page Ad ---- 7.25 ---- 7.875 ---- n/a
from loss or expense on such advertisement. This includes suits for
libel, plagiarism, copyright infringement and unauthorized use of a
PREMIUM
person’s name or photograph. The publisher reserves the right to
reject or cancel any advertisement, for any reason, at any time.
2-Page Spread ---- 16.75 ---- 10.8215 ---- n/a
Positioning of advertisements is at the disretion of the publisher
except when a request for a specific, preferred position is approved. All Covers ---- 8.5 ---- 10.8125 ---- n/a
Advertisers will be provided a proof of their ad for approval. If not
approved by requested date, proof will be considered approved.
Grand Rapids Bride is not responsible for errors the advertiser fails to On full page bleed keep live matter .5 inch from trim size on all sides
correct once proof has been approved by advertiser.CONTACT
Kelly Stroburg, Owner/Editor
GRB Ventures LLC
616.334.4065 p.
866.789.0993 f.
info@grandrapidsbride.com e.
grandrapidsbride.com w.
P.O. Box 957 | Ada, Michigan 49301 m.
Cover photo courtesy of Karyn May PhotographyYou can also read
